FIRST DEEPFAKE PERFORMANCE BY MADONNA, GRIMES, FERG AND JULIA FOX IN NEW SEVDALIZA VIDEO FOR “NOTHING LASTS FOREVER”
Admiration and adoration turn into weapons when women challenge expectations. True liberation is breaking free from inner and outer expectations, a journey worth embracing despite the bruises. Yours truly, Sevdaliza
Ahead of her forthcoming London headline show on 14th November at HERE @ Outernet, today [Thursday 9th November, 2023] Sevdaliza shares the powerful video for her latest single “Nothing Lasts Forever” featuring Grimes directed by Willemkantine. Thought-provoking visuals of approved deepfake A-List celebrity faces, including Grimes, Ferg, Julia Fox, and Madonna, on bikini-clad competitive bodybuilder figures, exhibit Sevdaliza’s penchant for engaging with cutting-edge technologies whilst shining a light on the quest for unrealistic perfection with a pop aesthetic and dystopian, mechanic lens.
Throughout her career, the Iranian-Dutch polymath has become one of our generation’s leading artistic voices through her revered sonic exploration and unrelenting pursuit to push boundaries – most recently with technology. Her latest work, including giving her physical robot Dahlia a voice with AI and the AI video for “Women Life Freedom”, blends creativity with technical solutions. These handful of examples preceding this latest collaboration with Grimes cements her daring and awe-inspiring approach to new technologies. Working alongside the director Willemkantine, Sevda embraces his vision and interpretation of the song by using Deepfake to visualise the sentiment and controversy of eternal youth.
Speaking on the video, Willem shares:
“How do you get Sevdaliza, Grimes, Madonna, Julia Fox and Ferg in one space? By using the same technology that is often weaponised against artists, instead, as a vehicle to bring them together as collaborators. That’s how. Of all these uncanny artists, who is really there? Whatever medium it is that Sevdaliza and Grimes speak through, they are constructing worlds of their own that mirror and distil the world we all share. The video for “Nothing Lasts Forever” plays with the theme of transience in a digital landscape. In a world where filters are always within reach and reality blends seamlessly with our digital identities, the video seeks to question our common reality in an engaging way. Sevdaliza and Grimes are constructing worlds of their own that mirror and distill the world we all share.”
Coming together from a mutual experience of dealing with the harsh expectations of a society that projects unrealistic stereotipes on female artists, the single sees Sevdaliza and Grimes reflect on the unrealistic expectation to live forever in a state of eternal youth and beauty, punctuated with a fusion of electronic, pop, trance, and Dutch gabber – a music genre heavily define by Sevdaliza’s native city Rotterdam.
Kicking off this month in Europe, Sevdaliza will embark on a small selection of special performances in European cities – 5th November at La Cigale in Paris, Here @ Outernet in London on the 14th and a special show as part of Festival Les Creatives in Geneva on the 15th.
This Summer, Sevdaliza announced her partnership with myvox to co-launch their first AI artist, Dahlia. An AI voice model created by the award-winning visionary artist and multihyphenate and also the world’s first femenoid robot, Sevdaliza introduced Dahlia last year via the video for “OH MY GOD”. Proving to be her most dynamic work to date, the subsequent Raving Dahlia project was born out of Sevdaliza’s own precarious experience in the music industry and her entire life journey as a woman who has inevitably broken new ground on many fronts. A physical robot built over the last two years made of metals, hard plastics and silicones for the face, Dahlia was created to represent the perfect version of Sevdaliza, embodying the remnants of her own frustrations, pressures and the unmeasurable expectations put on female artists today. Reflecting these pressures sonically too, Sevdaliza’s most recent output including “Ride or Die feat. Villano Antillano” has seen her adapt and depart from her darker sounds and into a more global pop lane.