FILIPPA K OPENS ITS NEW AMSTERDAM STORE
Situated on PC Hooftstraat 125, Filippa K’s new store serves as the latest chapter in the house’s ongoing transformation, as Creative DirectorLiisa Kessler explores dualities within a single retail space.
Elements of refinement are balanced with rawness, while vintage accents are complemented by a series of commissioned works that draw on a constellation of collaborators, from artists to designers and artisans. Designed in collaboration with architecture firm Profan, the space serves as a continuation from last year’s reworking of the Filippa K flagship in Helsinki, which introduced a new conceptual approach to store design for the house.
Fundamental to the new Amsterdam location is its icy blue hue, evoking the misty Nordic landscapes that inspired Kessler’s first image campaign for the house, which explored the tradition of ice bathing in northern Sweden. Elevated but approachable, the signature colour appears on its clay-based flooring and is created through a pigment dye process. The 170 m2 space is split across two floors: the ground floor houses Filippa K’s womenswear collection and Core pieces, while menswear and Core products are upstairs, as well as a terrace overlooking a small garden.
Elements of nature inform the design choices as clothing rails rendered in chrome feature subtle distortions in their form, as if they were reflections in a pool of water. This theme is continued through shelving and tables complete with mirrored tops. The store also features shelves and a stool made by Malte van der Meyden, a Düsseldorf-based designer whose works utilise wax plates that are deliberately broken to create shard-like compositions, before they are realised in their final wooden form.
The idea of textural contrast appears throughout the store. At the rear of the ground floor, hung prominently within the changing room space, is a series of tapestries made from leftover yarns from past Filippa K collections. Made by Micael de Leeuw – a Swedish artist whose first medium was painting – the pieces have a painterly feel, with the different lengths of yarn adding an imperfect but richly tactile quality.
In addition to the commissioned works, a number of vintage pieces emphasise Kessler’s vision for the house and expand on the attention to detail exhibited in the Helsinki flagship. The space has also been designed with sustainability in mind. In addition to the artworks created from reused yarns, the house’s choice of collaborators – mostly situated in Germany, close to the Dutch border – was a conscious effort to reduce the impact of transportation.