Filippa K announces today the appointment of Anna Teurnell as new Creative Lead for the house, where she will oversee all creative aspects of the brand. Aside from being the Founder and Creative Director of emerging luxury brand TEURN STUDIOS, Teurnell brings extensive creative and design expertise, honed through her tenure with several international brands.

On the appointment, Anna Teurnell commented: “I am thrilled about this opportunity and excited to contribute to the journey of a brand that has been close to my heart for decades. I see amazing potential in Filippa K, both globally and locally. Working closely with the teams, my priority will be to define and develop the brand’s next generation of iconic products.”

This bold move reinforces Filippa K’s commitment to the strategic direction initiated in 2021 and cements the brand’s affordable luxury positioning.

“We are thrilled to welcome Anna Teurnell as the new Creative Lead at Filippa K. Her unparalleled design and merchandising expertise, complemented by her innate flair for timeless style, effortlessly align with our core values. We have full confidence that this appointment will help advance our strategic journey and drive growth for Filippa K,” says Filippa K’s Acting CEO, Marie Forssenius.