FENDI brings a touch of dynamic, free spirited Californian vibe to its Prefall 2020 Collection designed by Silvia Venturini Fendi, through an exclusive collaboration with Los Angeles-based visual artist Joshua Vides, following last July’s Harrods FENDI CAFFE and Peekaboo Bar pop-up.

For FENDI’s Prefall 2020, Joshua Vides, one of the most interesting figures on the contemporary art scene who is known worldwide for his unique black & white marker style, gives his dizzyingly cool, cartoon-like treatment to a range of Women’s, Men’s and Kid’s Ready-to-Wear and Accessories pieces.

In keeping with his signature style, Joshua Vides worked a black & white color palette including his trademark marker style, peppered by sky blue and wisteria violet touches, to create charming 3D, tromp-l’oeil effects by mapping the seams and edges of a range of urban and resort styles.  He also reinterpreted a vibrant, whimsical floral allover motif and reworked the FENDI Stamps and the iconic FF logo, splashed over a degrade background inspired by the shades of the Roman sky, with cartoonish, graphic exuberance.  

The eye-catching decorative motifs conceived by Joshua Vides give an artsy, audacious attitude to the Women’s designs, which combine urban staples and resort styles. Mainly focused on lightweight fabrications, the Collection spans from street-savvy nylon windbreakers, embossed cycling shorts, compact knits and printed denim pants to luxurious featherweight fur coats and cardigans, reversible padded blousons, perforated leather jackets, as well as a selection of elegant evening styles crafted from a textured cloqué jacquard fabric. For beach escapes, kaftans and poplin shirtdresses are shown next to beachwear and activewear for an energetic, dynamic vibe. 

Joshua Vides’ marker style also gives a distinctive attitude to FENDI’s iconic accessories, from the Peekaboo and Baguetteiconic bags, shown in a super soft padded leather, and the new FENDI Roma shopper, to the signature Colibrìsling-backs and FF Fluid sock sneakers crafted from polished leather. 

The same graphic extravaganza defines the Men’s selection, where tromp l’oeil effects, shaded details, flowers and revisited FF logo patterns give a twist to cotton jackets, satin blousons, embossed leather outerwear, sweatshirts, T-shirts, denim pants, cotton trousers, Bermuda pants, as well as accessories, including the iconic Baguette, a small travel case, a backpack, a fanny pack, small leather goods, sneakers, sandals and slides. 

The Kids Collection completes the family offer featuring the Joshua Vides’ graphics, the black and white marker style and the revisited FF logo, to add a fun touch to children’s windbreakers, cotton shirts, shorts, hyper feminine dresses and accessories, such as slip-on sneakers, sandals and backpacks.

The Collection includes a new interpretation of bestseller FendiramaWomen’s Sunglasses, featuring a silver metal frame and a graphic interpretation of the FENDI Stamps on the silver mirror lenses, as well as the new Men’s Botanical Fendi Sunglasses, an extra-light white shield with the iconic reinterpreted FF logo mirrored all over the grey lens. 

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