FENDI HIGHLIGHTS ITS CONTINUOUS COMMITMENT TOWARDS ENVIRONMENTAL SUSTAINABILITY AND SOCIAL RESPONSIBILITY
In conjunction with the ceremony celebrating on November 11 the laying of the foundation stone of FENDI Factory – the Roman luxury house’s innovative, efficient and green pole of excellence dedicated to creation, development, innovation, training and production and located in Bagno a Ripoli – FENDI puts the focus on its holistic sustainable strategy.
The Roman Maison is unveiling a new section of its official website entirely dedicated to showcase the brand’s commitment towards environmental sustainability and social responsibility.
Offering three main sections, – environment, supply chain and community, – the fendi.com/sustainability new area in particular reveals details about the sustainable materials which are employed to craft FENDI high-end, durable products, the environmental excellence of its production sites and stores, as well as the transparency and responsibility of its supply chain and its long-term commitment in the education and training of young talents through the Massoli Academy in Rome and the participation in LVMH Institute des Métiers d’Excellence training program.
Along with employing cellulose-based fibers for lining and packaging, among its different initiatives, FENDI is also introducing the FF Green Interlace Capsule Collection. The iconic Peekaboo and Baguette in certified FF cotton and recycled polyester, are created through one of the most traditional workmanships used by FENDI – the Interlace technique. The fabric is cut into individual stripes, which are then assembled, and hand knotted together. The knots are then folded on the opposite side and the bag is finished with a maxi metal needle. Initially launched in colour green, symbolic to sustainability, now also available in the iconic FF tobacco/brown.
As part of FENDI’s holistic sustainable journey, it has been introduced the “hand in hand” project where selected artisans, one in each Italian region, were asked to offer a unique interpretation of FENDI’s iconic Baguette, transforming the traditional handbag construction into a veritable objet d’art. The name ‘hand in hand’ represents the encounter of the local artisans’ hands with the FENDI artisans’ hands, giving life to a unique collaboration. Above and beyond the creation of artisanal FENDI products, this project establishes a strong network of human relationships and is a crucial step in preserving and transmitting the rare craft, creativity and savoir-faire of these local artisans across Italy.
The same eco-friendly approach will guide the design and creation of the brand’s Holiday windows that will bring a touch of joy and playfulness to international high streets. The windows will show a combination of architectural elements crafted from an eco-friendly and recyclable material, sugarcane-derived foam obtained through processes using recycled and regenerated products.
In addition, during the Holiday season, in some of its most prestigious flagships around the world, including London New Bond Street, Paris Avenue Montaigne, New York Madison Avenue and Rome Palazzo FENDI, the Roman luxury house will continue with the ‘sustainability of work’ and install special chandeliers created by disassembling 37 chandeliers part of the already existing stock of Murano historic Mazzuccato glass firm, and reassembling in 17 special and unusual ones, which as many artisanal companies across the Italian country, had its business dramatically hit by the Coronavirus crisis. In keeping with the sustainable spirit of the Holiday window project, these glamorous and chic decorations will be crafted from 49,340-square-meter of leather waste coming from FENDI production plants.
Fully embracing the LVMH Life program, aimed at reducing the impact of the luxury conglomerate’s brands productions, FENDI strives for sourcing the best sustainable materials and putting in play the most efficient practices to deliver excellent and responsible products.