The opening season of Fear of God Athletics arrives 12/3/23. Fear of God Athletics articulates the performance design philosophy of the house and draws from the storied history of Adidas to write a new chapter in Fear of God’s perpetual story.

The first delivery of Fear of God Athletics introduces new footwear silhouettes. The I BASKETBALL a low-profile silhouette featuring a 3-Stripe molded cage whose design is adapted from the canonical Predator from the archives of European football. Reinventions of the Adilette slide, the L.A. Trainer, and the Rivalry 86 Low further articulate the Fear of God Athletics dialect of design. 

Apparel includes technical performance pieces in suede fleece, nylon, polar fleece and stretch woven with made in Italy calfskin suede and nylon accessories. Delivery 1 of the collection features two hues; Black and Clay.

Encapsulating the ethos of Fear of God Athletics, the 3 Pillars and the 3-stripes reflect the simplicity and complexity of “three in one”.

The new Athletics logotype is a graphic distillation of that brand intention. And revived for a new generation is the 1950s logo that represented adidas in its earliest formative phase. Combined with the Fear of God logo it creates a lockup that connects the two foundational partners in the creation of Fear of God Athletics.

The collection is available today exclusively at The Athletics Atmosphere in Los Angeles, with global Athletics Atmospheres opening in New York, Shanghai and Beijing on 12/3.

Full Launch Details below:

The Athletics Atmosphere

Los Angeles
11/30 – 12/3
Address: 751 S Mission Rd, Los Angeles, CA 90023
Hours: 11am – 6pm

New York
12/3 – 12/6
Address: 73 West St, New York, NY 11222
Hours: 11am – 7pm

Beijing
12/3 – 12/6
Address: 79 Gasometer, Park 751, N0.4 Jiuxianqiao Road, Chaoyang District, Beijing
Hours: 11am – 7pm

Shanghai
12/3 – 12/6
Address: No.68 East Longhua Road, Huangpu District, Shanghai
Hours: 11am – 7pm

Launch on Fearofgod.com + adidas CONFIRMED app: December 3rd (7am PT)

Launch at select adidas DTC Stores: December 6th