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ZALANDO LAUNCHES NEW SUMMER CAMPAIGN, ACTIVISTS OF OPTIMISM
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ZALANDO LAUNCHES NEW SUMMER CAMPAIGN, ACTIVISTS OF OPTIMISM

Fashion ​ Zalando, Europe’s leading online platform for fashion and lifestyle, today launches its new campaign ‘Activists of Optimism’ celebrating people who are igniting positivity. Following a year of global lockdowns and restrictions, the campaign aims to celebrate and spread optimism through the simple act of making people smile.   Launching on May 23rd across all Zalando markets, the ‘Activists of Optimism’ campaign is giving people a stage to free their feelings, embrace positivity and spread joy. It is made up of 22 videos of positive action takers, all created as 15 second social shorts, which have then been woven together into a vibrant TV commercial. Accompanying the campaign video are a series of still images of European creators who represent positivity in their own unique way. Individually shot by Spanish-based photographer Jorge Perez Ortiz, each image is overlaid with the bold statement: ‘Activists of Optimism’. Cast on social media, 11 positive activists including Dutch influencer and model Rianne Meijer and French dancer, Salif Gueye, known for their optimistic content creation, bring the campaign to life.   The campaign launch will be supported by a 360° marketing initiative - the ‘Festival Of Optimism’, which will be a series of events and pop-up moments across Europe designed to inspire people to smile, dance and sing, culminating in a virtual celebration of togetherness on June 21st, the longest day of the year.     “After a year of lockdowns, for our 2021 summer campaign, we wanted to celebrate the season of hope and optimism by making people smile and provide them with a stage to express optimism freely”, Ralph Rijks, Zalando’s Vice President of Global Marketing comments, “We define activist of optimism through people who bring joy to others and themselves - whether it is a song, a dance, or an innovative makeup tutorial on Tik Tok, it is these small optimistic acts that connect us and spread joy. The campaign brings to life our 2021 overarching narrative of turning optimism into positive action (for yourself and others) through the joy of living life.”The campaign brings to life our 2021 overarching narrative of turning optimism into positive action (for yourself and others) through the joy of living life.”     The casting of the 11 ‘Activists of Optimism’ was done entirely through social media, focused on the creators’ content and activities that portrayed the campaign message, with the reach and size of the creator’s social media platform being secondary. The film features positive and talented creators including dancer, Salif Gueye who is renowned for his upbeat dance style performed on the streets of Paris; Dutch influencer and model, Rianne Meijer who is known for her authentic body confident images on social media; and model and author, Naomi Shimanda who embraces positivity through fashion.     The upbeat full length TVC is shot by London-based director, Lucy Luscombe, who has recently been included in Dazed’s top 100 global creatives and set to the song, Show Me Love by Robin S. The campaign will be brought to life across numerous formats: from stills photography by Jorge Perez Ortiz, DOOH, owned social channels by the diverse cast of this campaign, ‘positive listening’ adverts on Spotify, and wild postering and colourful murals across key markets. The 360° campaign was created in collaboration with creative agency Kolle Rebbe.       #ActivistsofOptimism @Zalando   ​ Zalando, Europe’s leading online platform for fashion and lifestyle, today launches its new campaign ‘Activists of Optimism’ celebrating people who are igniting positivity. Following a year of global lockdowns and restrictions, the campaign aims to celebrate and spread optimism through the simple act of making people smile.   Launching on May 23rd across all Zalando markets, the ‘Activists of Optimism’ campaign is giving people a stage to free their feelings, embrace positivity and spread joy. It is made up of 22 videos of positive action takers, all created as 15 second social shorts, which have then been woven together into a vibrant TV commercial. Accompanying the campaign video are a series of still images of European creators who represent positivity in their own unique way. Individually shot by Spanish-based photographer Jorge Perez Ortiz, each image is overlaid with the bold statement: ‘Activists of Optimism’. Cast on social media, 11 positive activists including Dutch influencer and model Rianne Meijer and French dancer, Salif Gueye, known for their optimistic content creation, bring the campaign to life.   The campaign launch will be supported by a 360° marketing initiative - the ‘Festival Of Optimism’, which will be a series of events and pop-up moments across Europe designed to inspire people to smile, dance and sing, culminating in a virtual celebration of togetherness on June 21st, the longest day of the year.     “After a year of lockdowns, for our 2021 summer campaign, we wanted to celebrate the season of hope and optimism by making people smile and provide them with a stage to express optimism freely”, Ralph Rijks, Zalando’s Vice President of Global Marketing comments, “We define activist of optimism through people who bring joy to others and themselves - whether it is a song, a dance, or an innovative makeup tutorial on Tik Tok, it is these small optimistic acts that connect us and spread joy. The campaign brings to life our 2021 overarching narrative of turning optimism into positive action (for yourself and others) through the joy of living life.”The campaign brings to life our 2021 overarching narrative of turning optimism into positive action (for yourself and others) through the joy of living life.”     The casting of the 11 ‘Activists of Optimism’ was done entirely through social media, focused on the creators’ content and activities that portrayed the campaign message, with the reach and size of the creator’s social media platform being secondary. The film features positive and talented creators including dancer, Salif Gueye who is renowned for his upbeat dance style performed on the streets of Paris; Dutch influencer and model, Rianne Meijer who is known for her authentic body confident images on social media; and model and author, Naomi Shimanda who embraces positivity through fashion.     The upbeat full length TVC is shot by London-based director, Lucy Luscombe, who has recently been included in Dazed’s top 100 global creatives and set to the song, Show Me Love by Robin S. The campaign will be brought to life across numerous formats: from stills photography by Jorge Perez Ortiz, DOOH, owned social channels by the diverse cast of this campaign, ‘positive listening’ adverts on Spotify, and wild postering and colourful murals across key markets. The 360° campaign was created in collaboration with creative agency Kolle Rebbe.       #ActivistsofOptimism @Zalando  

In conversation with Jeremiah Berko Fordjour
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In conversation with Jeremiah Berko Fordjour

Men We had a pleasure speaking with top model Jeremiah Berko    Tell our readers who you are in your own words.   Every time I get asked this question I take ages to respond because I end up contemplating about what makes me distinctively myself. I am a ghanian boy that was born and raised in italy by my two ghanian parents and that has now been living in london for 5 years. I value open mindedness, I think there is always so much to learn and that you should take advantage of all opportunities that knock on your door. I live by high standards especially on myself even though Im really not too tough on myself and barely find myself bothered by anything. I also trust my intuition ,which got me where I am today.      What is your first memory of fashion?   I have never really been into fashion before becoming a model so I dont really have a first memory. Being behind the scenes now makes me appreciate this world      Among all the shows you walked, which one embodies your personality the most?   I would say Dior, the clothing and especially the sountrack choices are on point       What gives you confidence?    What gives me confidence is knowing that no one thinks about you as much as you do; so why ever worry and allow that to stop you from growing?       What is the most daring thing you did and tell us something that is not on your resume?   Don’t think i want to say specifically what but me and my elementary friends were really naughty in school. Something that is not on my resume is that I take psychology classes       What is your personal motto?   “We never really change, we become more of who we really are”     What are your upcoming projects for this year?   Evolve as a human more and more and also work-out more.     Why modeling? What inspired you to embark on a career in fashion?   I always say that it was modelling that chose me because I was scouted, but I like to think that in one way or another i was meant to find myself in this industry. I like to identify myself with the character that the designer and stylist are trying to transmit to the people, that’s what inspires me     With work you have traveled a lot. What are some of the favourite places you have seen and been to so far and why?   Tangier in Morocco has to be one of the best experiences I’ve had so far. Shooting with local models and in the streets of Chefchaouen made me feel really grateful of being able to do this job and have these kind of experiences.     What is your biggest outtake from last year?   A lot of people found themselves facing their own lives and personal struggles during the first lockdown which reminded me how important it is to know how to spend time alone and take care of your mental health because you’re the only person you’re going to have to deal with every day in your life at the end of the day     What are your thoughts on sustainability in fashion?   I believe that there is a risk that nowadays some brands might use sustainability as a greenwash, however this is an issue that is real that needs to be looked at. Fast fashion is an example of antagonists of sustainability; but there is a whole industry around it so there’s so much to do to solve this. I think however that the willingness to change is present and im positive.       TEAM CREDITS: Photographer: Branislav Simoncik at @artsphereparis @branislavsimoncik  Stylist and fashion director: Gabriella Norberg @gabriella.norberg  Talent: Jeremiah Berko Fordjour at The Troopers wearing @louisvuitton by @virgilabloh @jeremiahberko@thetroopers_  Hair: Jacob Kajrup at Calliste @jacobkajruphair @callisteagency  Make-up: Lloyd Simmonds @lloydsimmondsmakeup  Set designer: Felix Gesnouin at WSM @felixgesnouin  EIC / Casting director: Timotej Letonja @timiletonja  Fashion assistant: Tea Lindström Casting assistant: Daniel Estévez @vxeast  We had a pleasure speaking with top model Jeremiah Berko    Tell our readers who you are in your own words.   Every time I get asked this question I take ages to respond because I end up contemplating about what makes me distinctively myself. I am a ghanian boy that was born and raised in italy by my two ghanian parents and that has now been living in london for 5 years. I value open mindedness, I think there is always so much to learn and that you should take advantage of all opportunities that knock on your door. I live by high standards especially on myself even though Im really not too tough on myself and barely find myself bothered by anything. I also trust my intuition ,which got me where I am today.      What is your first memory of fashion?   I have never really been into fashion before becoming a model so I dont really have a first memory. Being behind the scenes now makes me appreciate this world      Among all the shows you walked, which one embodies your personality the most?   I would say Dior, the clothing and especially the sountrack choices are on point       What gives you confidence?    What gives me confidence is knowing that no one thinks about you as much as you do; so why ever worry and allow that to stop you from growing?       What is the most daring thing you did and tell us something that is not on your resume?   Don’t think i want to say specifically what but me and my elementary friends were really naughty in school. Something that is not on my resume is that I take psychology classes       What is your personal motto?   “We never really change, we become more of who we really are”     What are your upcoming projects for this year?   Evolve as a human more and more and also work-out more.     Why modeling? What inspired you to embark on a career in fashion?   I always say that it was modelling that chose me because I was scouted, but I like to think that in one way or another i was meant to find myself in this industry. I like to identify myself with the character that the designer and stylist are trying to transmit to the people, that’s what inspires me     With work you have traveled a lot. What are some of the favourite places you have seen and been to so far and why?   Tangier in Morocco has to be one of the best experiences I’ve had so far. Shooting with local models and in the streets of Chefchaouen made me feel really grateful of being able to do this job and have these kind of experiences.     What is your biggest outtake from last year?   A lot of people found themselves facing their own lives and personal struggles during the first lockdown which reminded me how important it is to know how to spend time alone and take care of your mental health because you’re the only person you’re going to have to deal with every day in your life at the end of the day     What are your thoughts on sustainability in fashion?   I believe that there is a risk that nowadays some brands might use sustainability as a greenwash, however this is an issue that is real that needs to be looked at. Fast fashion is an example of antagonists of sustainability; but there is a whole industry around it so there’s so much to do to solve this. I think however that the willingness to change is present and im positive.       TEAM CREDITS: Photographer: Branislav Simoncik at @artsphereparis @branislavsimoncik  Stylist and fashion director: Gabriella Norberg @gabriella.norberg  Talent: Jeremiah Berko Fordjour at The Troopers wearing @louisvuitton by @virgilabloh @jeremiahberko@thetroopers_  Hair: Jacob Kajrup at Calliste @jacobkajruphair @callisteagency  Make-up: Lloyd Simmonds @lloydsimmondsmakeup  Set designer: Felix Gesnouin at WSM @felixgesnouin  EIC / Casting director: Timotej Letonja @timiletonja  Fashion assistant: Tea Lindström Casting assistant: Daniel Estévez @vxeast 

THE FENDI TRAVELLING PEEKABOO BAR LANDS IN AMSTERDAM
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THE FENDI TRAVELLING PEEKABOO BAR LANDS IN AMSTERDAM

Accessories The FENDI Travelling Peekaboo Bar lands in the Netherlands this Spring, at the Amsterdam Boutique for the first-time allowing clients to fully customise their own Mini Peekaboo bag through an exclusive Café-like experience.   The Travelling Peekaboo Bar is an ironic architectural reinterpretation of a Café with a counter and stools where clients can have a seat and admire the various Peekaboo bag customisation options to choose from. Complimented with a neonPeekaboo Bar sign with glass and gold finishing to give the general atmosphere a very contemporary twist.   The Peekaboo bag, an icon for FENDI, is a special representative of the Maison’s tradition of researched materials combined in particular ways thanks to the triumph of artisan skills and creativity. Clients will be able to mix and match three key elements of the bag to create their very own bespoke version; body, handle and strap.   Over thirty different options for the body of the bag will be on offer with a choice of materials including shearling, denim, calf and patent leather.   A removable handle sees thirty-five different variations including plexi leather and glitter finishes, plus a further eight options for the strap, allowing each client to express their own personal style.   The Defender cover for the Mini Peekaboo is available in an exclusive satin material and bold colour options, complimented with a personalisation express service – an ultimate statement of luxury – with the initials of your choice.   Don’t miss the opportunity to experience this unique Peekaboo bag customisation experience in a very Italian style!     FENDI Peekaboo Bar Exclusively from May 26th until June 7th 2021   FENDI Amsterdam Pieter Cornelisz Hooftstraat 71 1071 BP Amsterdam Telephone: +31 (0) 20 796 9982 The FENDI Travelling Peekaboo Bar lands in the Netherlands this Spring, at the Amsterdam Boutique for the first-time allowing clients to fully customise their own Mini Peekaboo bag through an exclusive Café-like experience.   The Travelling Peekaboo Bar is an ironic architectural reinterpretation of a Café with a counter and stools where clients can have a seat and admire the various Peekaboo bag customisation options to choose from. Complimented with a neonPeekaboo Bar sign with glass and gold finishing to give the general atmosphere a very contemporary twist.   The Peekaboo bag, an icon for FENDI, is a special representative of the Maison’s tradition of researched materials combined in particular ways thanks to the triumph of artisan skills and creativity. Clients will be able to mix and match three key elements of the bag to create their very own bespoke version; body, handle and strap.   Over thirty different options for the body of the bag will be on offer with a choice of materials including shearling, denim, calf and patent leather.   A removable handle sees thirty-five different variations including plexi leather and glitter finishes, plus a further eight options for the strap, allowing each client to express their own personal style.   The Defender cover for the Mini Peekaboo is available in an exclusive satin material and bold colour options, complimented with a personalisation express service – an ultimate statement of luxury – with the initials of your choice.   Don’t miss the opportunity to experience this unique Peekaboo bag customisation experience in a very Italian style!     FENDI Peekaboo Bar Exclusively from May 26th until June 7th 2021   FENDI Amsterdam Pieter Cornelisz Hooftstraat 71 1071 BP Amsterdam Telephone: +31 (0) 20 796 9982

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Advertising
 Calvin Klein Celebrates Defining Moments of the LGBTQIA+ Journey with #proudinmycalvins Campaign
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Calvin Klein Celebrates Defining Moments of the LGBTQIA+ Journey with #proudinmycalvins Campaign

Fashion Pride season is starting around the world. A brand that always has been representing the LGBTQIA+ community, not only during pride season but yearlong is Calvin Klein. Calvin Klein’s latest campaign is a celebration of defining moments in the queer and trans journey. A continuation of the #proudinmycalvins movement, the campaign revisits the transformative events that shaped the lives of talent from different parts of the world at different moments in time.   Six photographers captured eight cast members in pared-back, intimate settings. While each of the cast stands out for their highly individual background and rare talent, they are all united in their shared passion for – and impact on – the LGBTQIA+ community.     Watch the campaign video on our instagram.     MEET THE TALENTS AND THE PHOTOGRAPHERS OF THE CAMPAIGN:     Arca (she/her) shot by Gorka Postigo in Barcelona The nonbinary Barcelona-based artist who debuted the Arca moniker in Summer 2011 artfully blends genres across music, performance and painting.     “The first time that I gave myself permission to cruise. In that moment of connection, I felt a vitality. I felt free of a doubt…excited for what was to come.”– 2009     Honey Dijon (she/her) shot by Matt Lambert in Berlin  Artist, DJ and fashion designer Honey was born in Chicago and splits her time between New York and Berlin. Her new album Black Girl Magic will be out later this year.   “The first time in my life that someone had seen me before I saw myself...It was another trans woman that said to me, ‘You belong in a skirt.’ I realized at that moment that I could exist.” – 1990-something     Isaac Cole Powell (he/him) shot by Ryan McGinley in New York City  The American actor and singer recently starred as ‘Tony’ in the Broadway revival of West Side Story and is featured in the upcoming season of Modern Love and the Universal film adaptation of Dear Evan Hansen.   “My hand just crept down my thigh, waiting for it to brush up against him. It finally did. It was like electricity. My whole body was flashing colors. I knew there was no going back after that.”– 2010     Kai Isaiah Jamal (they/them) shot by Campbell Addy in London The spoken word poet and activist draws on their own personal experiences as a trans person of color. Their work centers on exploring, understanding, and dismantling social norms.   “I’ll never forget it. I call it my transition 2.0. Being able to step back into femininity and celebrate that glory...where once those things would have been really triggering. I felt weightless and free.”– 2020     King Princess (pronoun-fluid) shot by Collier Schorr in New York City The singer, songwriter and producer from Brooklyn, NY quickly rose to fame after her debut single in 2018. It was through her mother, who worked in fashion, where she first found her LGBTQIA+ family.   “I started to realize that I was part of this tapestry of queer people that have made really powerful, moving work. When I realized that, everything made sense.”– 2012     Omar Ayuso (he/him) shot by Gorka Postigo in Madrid The Madrid-born actor is best known for his role as Omar Shanaa on the hit television series Elite, a Spanish thriller and teen drama.    "When I told my mother…I thought she would be shocked and make some big scene. She said, ‘Ok, I'll get some tickets for The Sound of Music.’"– 2013       Raisa Flowers (she/her) shot by Ryan McGinley in New York City   A multi-hyphenate talent, the artist, model and muse, Raisa pulls from her West Indian background and queer underground club experiences to reshape how society views beauty and fashion.   “When I was in catholic school...when I first shaved my head. My principal was like, ‘We need to watch her because she’s going to be wild.’ I felt like a badass."– 2010     Samuel de Saboia (he/him) shot by Vivi Bacco in São Paulo The queer Afro-Indigenous Brazilian artist blurs the lines between art and fashion. The multimedia artist focuses on the need for advocacy and bridge building with the queer community in his home country.    "Once you go to the docks, it meant you were kind of free. I had never kissed a guy until that moment. Heart pumping, like I could barely see my chest moving."– 2015     Calvin Klein partners with multiple non-profit organizations in support of LGBTQIA+ advocacy, equality, and safety. This year, Calvin Klein is proud to announce a two-year partnership with The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer, and questioning young people. In addition, Calvin Klein supports ILGA World’s work as the global voice for the LGBTQIA+ rights of those who face discrimination on the grounds of sexual orientation, gender identity and expression, and/or sex characteristics.   The brand has also committed funds to the Transgender Legal Defense & Education Fund and continues, alongside parent company PVH Corp, to support the National Pulse Memorial & Museum (formerly onePULSE Foundation), the nonprofit established by the owner of the Pulse nightclub following the June 12, 2016 shooting in Orlando, Florida. This year, a register round up will be held in Calvin Klein North America retail stores. The brand’s support of the National Pulse Memorial & Museum began at the request of our company associates who wanted to celebrate the memory and legacy of their colleague, Frank Hernandez.   Earlier this year, Calvin Klein Australia announced a three-year partnership with BlaQ Aboriginal Corporation, an organization that supports the Aboriginal and Torres Strait Islander LGBTQIA+ community. http://www.calvinklein.nl/pride  #proudinmycalvins   Pride season is starting around the world. A brand that always has been representing the LGBTQIA+ community, not only during pride season but yearlong is Calvin Klein. Calvin Klein’s latest campaign is a celebration of defining moments in the queer and trans journey. A continuation of the #proudinmycalvins movement, the campaign revisits the transformative events that shaped the lives of talent from different parts of the world at different moments in time.   Six photographers captured eight cast members in pared-back, intimate settings. While each of the cast stands out for their highly individual background and rare talent, they are all united in their shared passion for – and impact on – the LGBTQIA+ community.     Watch the campaign video on our instagram.     MEET THE TALENTS AND THE PHOTOGRAPHERS OF THE CAMPAIGN:     Arca (she/her) shot by Gorka Postigo in Barcelona The nonbinary Barcelona-based artist who debuted the Arca moniker in Summer 2011 artfully blends genres across music, performance and painting.     “The first time that I gave myself permission to cruise. In that moment of connection, I felt a vitality. I felt free of a doubt…excited for what was to come.”– 2009     Honey Dijon (she/her) shot by Matt Lambert in Berlin  Artist, DJ and fashion designer Honey was born in Chicago and splits her time between New York and Berlin. Her new album Black Girl Magic will be out later this year.   “The first time in my life that someone had seen me before I saw myself...It was another trans woman that said to me, ‘You belong in a skirt.’ I realized at that moment that I could exist.” – 1990-something     Isaac Cole Powell (he/him) shot by Ryan McGinley in New York City  The American actor and singer recently starred as ‘Tony’ in the Broadway revival of West Side Story and is featured in the upcoming season of Modern Love and the Universal film adaptation of Dear Evan Hansen.   “My hand just crept down my thigh, waiting for it to brush up against him. It finally did. It was like electricity. My whole body was flashing colors. I knew there was no going back after that.”– 2010     Kai Isaiah Jamal (they/them) shot by Campbell Addy in London The spoken word poet and activist draws on their own personal experiences as a trans person of color. Their work centers on exploring, understanding, and dismantling social norms.   “I’ll never forget it. I call it my transition 2.0. Being able to step back into femininity and celebrate that glory...where once those things would have been really triggering. I felt weightless and free.”– 2020     King Princess (pronoun-fluid) shot by Collier Schorr in New York City The singer, songwriter and producer from Brooklyn, NY quickly rose to fame after her debut single in 2018. It was through her mother, who worked in fashion, where she first found her LGBTQIA+ family.   “I started to realize that I was part of this tapestry of queer people that have made really powerful, moving work. When I realized that, everything made sense.”– 2012     Omar Ayuso (he/him) shot by Gorka Postigo in Madrid The Madrid-born actor is best known for his role as Omar Shanaa on the hit television series Elite, a Spanish thriller and teen drama.    "When I told my mother…I thought she would be shocked and make some big scene. She said, ‘Ok, I'll get some tickets for The Sound of Music.’"– 2013       Raisa Flowers (she/her) shot by Ryan McGinley in New York City   A multi-hyphenate talent, the artist, model and muse, Raisa pulls from her West Indian background and queer underground club experiences to reshape how society views beauty and fashion.   “When I was in catholic school...when I first shaved my head. My principal was like, ‘We need to watch her because she’s going to be wild.’ I felt like a badass."– 2010     Samuel de Saboia (he/him) shot by Vivi Bacco in São Paulo The queer Afro-Indigenous Brazilian artist blurs the lines between art and fashion. The multimedia artist focuses on the need for advocacy and bridge building with the queer community in his home country.    "Once you go to the docks, it meant you were kind of free. I had never kissed a guy until that moment. Heart pumping, like I could barely see my chest moving."– 2015     Calvin Klein partners with multiple non-profit organizations in support of LGBTQIA+ advocacy, equality, and safety. This year, Calvin Klein is proud to announce a two-year partnership with The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer, and questioning young people. In addition, Calvin Klein supports ILGA World’s work as the global voice for the LGBTQIA+ rights of those who face discrimination on the grounds of sexual orientation, gender identity and expression, and/or sex characteristics.   The brand has also committed funds to the Transgender Legal Defense & Education Fund and continues, alongside parent company PVH Corp, to support the National Pulse Memorial & Museum (formerly onePULSE Foundation), the nonprofit established by the owner of the Pulse nightclub following the June 12, 2016 shooting in Orlando, Florida. This year, a register round up will be held in Calvin Klein North America retail stores. The brand’s support of the National Pulse Memorial & Museum began at the request of our company associates who wanted to celebrate the memory and legacy of their colleague, Frank Hernandez.   Earlier this year, Calvin Klein Australia announced a three-year partnership with BlaQ Aboriginal Corporation, an organization that supports the Aboriginal and Torres Strait Islander LGBTQIA+ community. http://www.calvinklein.nl/pride  #proudinmycalvins  

Daily Paper Presents Fall/Winter 2021 Campaign: Ancestral Anarchy
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Daily Paper Presents Fall/Winter 2021 Campaign: Ancestral Anarchy

Fashion For Fall/Winter 2021, Daily Paper explores the social philosophy of African Anarchism. Ideas of community and harmonious living structures reign supreme in this visionary world where humans take on the role of caretakers of the Earth that they inhabit. Tribal societies, togetherness and communal decision-making stand at the forefront. Daily Paper builds on the history of their ancestors and the knowledge and wisdom that they carry through time.     Ancestral Anarchy   Echoing an empowered Pan-African experience, the Fall/Winter 2021 campaign reflects the collection through kindred setups, mirroring effects and tribal elements. Aiming to define community in the wider sense, mirrors pose as an extension meant to show multiple societal layers. Tribal elements such as wooden and beaded necklaces alongside ancestral masks pick up the spiritual origin of the collection.      With a retrospective into the past, Ancestral Anarchy draws on communal values that prevailed across the African continent during pre-colonial times. Centred around principles of sharing, giving and mutual respect, the collection’s guiding concepts find relevance in current times.        Explore more on their website:https://www.dailypaperclothing.com For Fall/Winter 2021, Daily Paper explores the social philosophy of African Anarchism. Ideas of community and harmonious living structures reign supreme in this visionary world where humans take on the role of caretakers of the Earth that they inhabit. Tribal societies, togetherness and communal decision-making stand at the forefront. Daily Paper builds on the history of their ancestors and the knowledge and wisdom that they carry through time.     Ancestral Anarchy   Echoing an empowered Pan-African experience, the Fall/Winter 2021 campaign reflects the collection through kindred setups, mirroring effects and tribal elements. Aiming to define community in the wider sense, mirrors pose as an extension meant to show multiple societal layers. Tribal elements such as wooden and beaded necklaces alongside ancestral masks pick up the spiritual origin of the collection.      With a retrospective into the past, Ancestral Anarchy draws on communal values that prevailed across the African continent during pre-colonial times. Centred around principles of sharing, giving and mutual respect, the collection’s guiding concepts find relevance in current times.        Explore more on their website:https://www.dailypaperclothing.com

In conversation with Jean Touitou
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In conversation with Jean Touitou

Design A.P.C. opened its very first Dutch store. The mono brand store can be found on the Elandsgracht in Amsterdam. The brand is famous for its minimalistic designs and strong brand DNA, created by Jean Touitou with whom we had a pleasure speaking with. An interesting man who has been doing his own thing for over 30 years already, not adapting to trends.     Please introduce yourself to our readers.   I am Jean Alfred Touitou of A.P.C. I was born and raised in Tunisia. My family moved to France when I was 9.     What is the most exciting part about your job?    Meeting creative people.      What is your personal motto?   Be a happy Sisyphus.      What is your biggest outtake from the current times we are living in?    The importance of mental health in everyday presence to understand what is going on.       How did your journey in fashion embark with a career?    The only career I’m trying to embark in is being a decent human being.     What made you found A.P.C. back in 1987?    The sweet taste of an adventure to come.     Tell us more about your passion for music and opening a recording studio in 1998?    Music is everything I can’t express with words. This is a place where you can try to reach perfection and not bother anyone doing it.     What are your first memories with fashion and music?   Choosing Jonathan Richman’s Egyptians reggae for a Kenzo show in 1978 (date .. random precision). The energy was touchable.     What are your upcoming projects for this year?    Trying to find the Velvet Underground sounds in the studio. Organize parties like in the past.     Tell us more about your newly opened store in Amsterdam?    I knew I should have done it before, and I am happy to have it done now. Furthermore, the architectural side of things is really clever and beautiful.      With work you have traveled a lot and seen many places. What are some of your favourites and why?   Here is the truth: I don’t travel that much, I find it very tiring, which is why the song “Tokyo Blues” exists. However, I once went to a weaving plant in Hiroshima which had strong vibes. I will travel again only if I have time to use a boat instead of planes. A.P.C. opened its very first Dutch store. The mono brand store can be found on the Elandsgracht in Amsterdam. The brand is famous for its minimalistic designs and strong brand DNA, created by Jean Touitou with whom we had a pleasure speaking with. An interesting man who has been doing his own thing for over 30 years already, not adapting to trends.     Please introduce yourself to our readers.   I am Jean Alfred Touitou of A.P.C. I was born and raised in Tunisia. My family moved to France when I was 9.     What is the most exciting part about your job?    Meeting creative people.      What is your personal motto?   Be a happy Sisyphus.      What is your biggest outtake from the current times we are living in?    The importance of mental health in everyday presence to understand what is going on.       How did your journey in fashion embark with a career?    The only career I’m trying to embark in is being a decent human being.     What made you found A.P.C. back in 1987?    The sweet taste of an adventure to come.     Tell us more about your passion for music and opening a recording studio in 1998?    Music is everything I can’t express with words. This is a place where you can try to reach perfection and not bother anyone doing it.     What are your first memories with fashion and music?   Choosing Jonathan Richman’s Egyptians reggae for a Kenzo show in 1978 (date .. random precision). The energy was touchable.     What are your upcoming projects for this year?    Trying to find the Velvet Underground sounds in the studio. Organize parties like in the past.     Tell us more about your newly opened store in Amsterdam?    I knew I should have done it before, and I am happy to have it done now. Furthermore, the architectural side of things is really clever and beautiful.      With work you have traveled a lot and seen many places. What are some of your favourites and why?   Here is the truth: I don’t travel that much, I find it very tiring, which is why the song “Tokyo Blues” exists. However, I once went to a weaving plant in Hiroshima which had strong vibes. I will travel again only if I have time to use a boat instead of planes.

INTRODUCING MARK FAST
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INTRODUCING MARK FAST

Fashion  British knitwear extravaganza designer is introducing #MarkFASTFriends a series of short videos and stills celebrating youth, urban vibe, diverse casting and positive energy. His signature knitwear gets a new look mixed with street-inspired pieces and gen Z demographics.     Watch the video here: https://youtu.be/Lz98xq5cldU     #MARKFAST #MARKFASTSS21 #MARKFASTurban #MarkFastFriends   @mark_fast   https://markfast.com/      British knitwear extravaganza designer is introducing #MarkFASTFriends a series of short videos and stills celebrating youth, urban vibe, diverse casting and positive energy. His signature knitwear gets a new look mixed with street-inspired pieces and gen Z demographics.     Watch the video here: https://youtu.be/Lz98xq5cldU     #MARKFAST #MARKFASTSS21 #MARKFASTurban #MarkFastFriends   @mark_fast   https://markfast.com/    

In conversation with G-EAZY
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In conversation with G-EAZY

Music On of our Spring & Summer is musician G-EAZY. We had a pleasure speaking with him in the bellow interview.       You released ‘Provide’ earlier this year which oozes with the nostalgia of house-parties. How did you find inspiration for this song during such socially bleak times?   I wanted to release something that felt optimistic and light… These have been challenging and heavy times for so many of us. I just felt like doing something on a more positive note. Even if just for a moment, if a song can transport you to another place and provide you with an escape, or a break from reality then that’s magic.      Expressing vulnerability through your music, while also maintaining a bad-boy image is a unique juxtaposition. How do these two elements of yourself coincide?   I don’t think it's all that uncommon to be honest, most of my musical heroes have always found ways to express multiple sides of their personalities - even if at times these different elements seem polarizing. Johnny Cash and Tupac are the first two that come to mind when it comes to balancing emotional vulnerability with superhero-like strength and confidence. I think most people have many dimensions and layers, we’re not just one thing and one thing only. And at the end of the day, the job of an artist is to express themselves and share what those layers are to them and what they feel like - in the hopes that somebody out there could relate and feel less alone as a result.     How do you strike the balance between the autobiographical and the universal through your music?   There's definitely a grey area, it can certainly be a challenge at times at least in my personal life. I’ll write a song that sounds like a very descriptive personal story, and somebody in my life will assume it's about a certain time or place or person. Oftentimes the stories all kind of get mashed together and the songs become an amalgam of past experiences, rather than one specific true story.     How do you find inner peace while being in the public eye?   You have to know yourself and have a strong backbone. It can be challenging, when people are saying all kinds of things about you publicly - you get to feeling misunderstood a lot. But at the end of the day, you have to know that you can’t make everyone happy, and you’ll never be completely understood by everyone. It’s what comes with the territory. So I try to block out as much of it as I can and stay true to myself.     A lot of your music covers themes of love and relationships, namely ‘A Little More’ which you released just last month, do you have any advice for people going through heartbreak right now?   I wish I did, haha. Every relationship, every break up, every individual’s pain and suffering is different. Love certainly has its highs and lows, but like any relationship or friendship you value, it takes a lot of work to preserve and maintain. The pandemic obviously has made some things harder than ever. But I guess if you can make it out of this, you can make it out of almost anything.      What/who are your biggest inspirations both artistically and in life in general?    I’m inspired by all different types of art. Visual art, film, fashion, design, everything. But obviously music has been my truest love. I listen to music from all different kinds of genres and time periods, everything from Nina Simone to Amy Winehouse, Tupac to Kendrick, Tom Waits to Bob Dylan, Johnny Cash to Hank Williams, Mac Dre to E-40, Bill Evans to Miles Davis. Music is such a beautiful art form, and feelings can be expressed in so many different ways through it. From confidence, to fear, from heartbreak to healing, from love to hate, and then sonically there’s so many ways to capture those emotions musically, in terms of sound selection or which instruments you choose to work with, whether the tempo is fast or slow, what kind of drums you choose, etc.     What does fashion and visual expression mean to you?   I think they all work together in a cohesive synchronicity. Ideally it should help tie it all together and allow you to fully express yourself through all these mediums at once. The look and feel of an artist, from the art work to the clothes they wear can enhance the listening experience, or give more context to the mood and perspective of where the music is coming from.      Many artists have found the strangeness of pandemic-life a good source of self-reflection, how has the current situation, if at all, affected the messages you want to put out to the world through your music?     It’s definitely given a lot of us a break to stop and reflect - whether we thought we needed it or not. I know there was a lot of confusion at first, questions about what to do with the time or how long it was going to last. Once I settled into the idea that it wasn’t going away any time soon, I got a little more comfortable with getting more experimental with the music I was making, and taking more time to educate myself on new things and read a bunch of the books I’d always wanted to read.     What does masculinity mean to you?   I don’t think you have to necessarily put it into a box. To some it’s to be a “Marlboro man”… To some it’s to be vulnerable and to have feelings. To some it’s to be able to provide for one’s family and be the “man of the house”. In my opinion, I think it’s important in today's world to be mindful and supportive of others, to be tolerant and loving towards all walks of life. To continue to seek information and remain in a constant state of curiosity and learning.      What are you most excited about for this year, career wise and other?   Getting to release my album and then hopefully get back on stage. I’m an artist who toured so heavily for so long, I felt like I lived on the road… It’s something that became so deeply connected to my identity and sense of self. So naturally it’s been hard not being able to do that. I’m just looking forward to being able to connect with people again in a concert setting.     As the theme of our Spring & Summer season is ELEMENTS and it is about sustainability, nature. Tell us about your perspective on sustainability and environment.   It scares the hell out of me knowing that the point of no return is essentially right around the corner. Point blank. It’s so much more serious than most people understand. The sustainability of our planet and environment as we know it is an issue we don’t discuss nearly enough. I think we all need to do a dramatically better job of empathizing with future generations who will be inheriting this planet from us - and also a better job of empathizing with the environment and all other life forms we share this planet with.      With work you have traveled a lot. What are some of the favourite places you have seen and been to so far and why?   I love traveling through Europe. There's so much history there and so much beautiful architecture, things we’re not used to seeing here in the States. But I also miss traveling through the U.S. and passing through small towns, finding mom & pop restaurants to eat at on our way to a show. I’ve been fortunate enough to get to travel all over the world doing what I love, and this year has been a constant reminder of how much I deeply miss it.     TEAM CREDITS: Talent:  G-EAZY @g_eazy  wearing @ysl by @anthonyvaccarello  Photographer - Kat Irlin @kat_in_nyc  Stylist - Jordan Boothe @jordanboothestudio  Photo Assistant - Ros Hayes  Art Director - Amir Zia @azxo  Grooming - Kata Baron @katamakeup  Casting - Tasha Tongpreecha @tashatongpreecha  Special thanks to: Elio Abass @i_am_elio  Editors: Lisa Jarvis & Timotej Letonja @lisajarvis_stylist @timiletonja  On of our Spring & Summer is musician G-EAZY. We had a pleasure speaking with him in the bellow interview.       You released ‘Provide’ earlier this year which oozes with the nostalgia of house-parties. How did you find inspiration for this song during such socially bleak times?   I wanted to release something that felt optimistic and light… These have been challenging and heavy times for so many of us. I just felt like doing something on a more positive note. Even if just for a moment, if a song can transport you to another place and provide you with an escape, or a break from reality then that’s magic.      Expressing vulnerability through your music, while also maintaining a bad-boy image is a unique juxtaposition. How do these two elements of yourself coincide?   I don’t think it's all that uncommon to be honest, most of my musical heroes have always found ways to express multiple sides of their personalities - even if at times these different elements seem polarizing. Johnny Cash and Tupac are the first two that come to mind when it comes to balancing emotional vulnerability with superhero-like strength and confidence. I think most people have many dimensions and layers, we’re not just one thing and one thing only. And at the end of the day, the job of an artist is to express themselves and share what those layers are to them and what they feel like - in the hopes that somebody out there could relate and feel less alone as a result.     How do you strike the balance between the autobiographical and the universal through your music?   There's definitely a grey area, it can certainly be a challenge at times at least in my personal life. I’ll write a song that sounds like a very descriptive personal story, and somebody in my life will assume it's about a certain time or place or person. Oftentimes the stories all kind of get mashed together and the songs become an amalgam of past experiences, rather than one specific true story.     How do you find inner peace while being in the public eye?   You have to know yourself and have a strong backbone. It can be challenging, when people are saying all kinds of things about you publicly - you get to feeling misunderstood a lot. But at the end of the day, you have to know that you can’t make everyone happy, and you’ll never be completely understood by everyone. It’s what comes with the territory. So I try to block out as much of it as I can and stay true to myself.     A lot of your music covers themes of love and relationships, namely ‘A Little More’ which you released just last month, do you have any advice for people going through heartbreak right now?   I wish I did, haha. Every relationship, every break up, every individual’s pain and suffering is different. Love certainly has its highs and lows, but like any relationship or friendship you value, it takes a lot of work to preserve and maintain. The pandemic obviously has made some things harder than ever. But I guess if you can make it out of this, you can make it out of almost anything.      What/who are your biggest inspirations both artistically and in life in general?    I’m inspired by all different types of art. Visual art, film, fashion, design, everything. But obviously music has been my truest love. I listen to music from all different kinds of genres and time periods, everything from Nina Simone to Amy Winehouse, Tupac to Kendrick, Tom Waits to Bob Dylan, Johnny Cash to Hank Williams, Mac Dre to E-40, Bill Evans to Miles Davis. Music is such a beautiful art form, and feelings can be expressed in so many different ways through it. From confidence, to fear, from heartbreak to healing, from love to hate, and then sonically there’s so many ways to capture those emotions musically, in terms of sound selection or which instruments you choose to work with, whether the tempo is fast or slow, what kind of drums you choose, etc.     What does fashion and visual expression mean to you?   I think they all work together in a cohesive synchronicity. Ideally it should help tie it all together and allow you to fully express yourself through all these mediums at once. The look and feel of an artist, from the art work to the clothes they wear can enhance the listening experience, or give more context to the mood and perspective of where the music is coming from.      Many artists have found the strangeness of pandemic-life a good source of self-reflection, how has the current situation, if at all, affected the messages you want to put out to the world through your music?     It’s definitely given a lot of us a break to stop and reflect - whether we thought we needed it or not. I know there was a lot of confusion at first, questions about what to do with the time or how long it was going to last. Once I settled into the idea that it wasn’t going away any time soon, I got a little more comfortable with getting more experimental with the music I was making, and taking more time to educate myself on new things and read a bunch of the books I’d always wanted to read.     What does masculinity mean to you?   I don’t think you have to necessarily put it into a box. To some it’s to be a “Marlboro man”… To some it’s to be vulnerable and to have feelings. To some it’s to be able to provide for one’s family and be the “man of the house”. In my opinion, I think it’s important in today's world to be mindful and supportive of others, to be tolerant and loving towards all walks of life. To continue to seek information and remain in a constant state of curiosity and learning.      What are you most excited about for this year, career wise and other?   Getting to release my album and then hopefully get back on stage. I’m an artist who toured so heavily for so long, I felt like I lived on the road… It’s something that became so deeply connected to my identity and sense of self. So naturally it’s been hard not being able to do that. I’m just looking forward to being able to connect with people again in a concert setting.     As the theme of our Spring & Summer season is ELEMENTS and it is about sustainability, nature. Tell us about your perspective on sustainability and environment.   It scares the hell out of me knowing that the point of no return is essentially right around the corner. Point blank. It’s so much more serious than most people understand. The sustainability of our planet and environment as we know it is an issue we don’t discuss nearly enough. I think we all need to do a dramatically better job of empathizing with future generations who will be inheriting this planet from us - and also a better job of empathizing with the environment and all other life forms we share this planet with.      With work you have traveled a lot. What are some of the favourite places you have seen and been to so far and why?   I love traveling through Europe. There's so much history there and so much beautiful architecture, things we’re not used to seeing here in the States. But I also miss traveling through the U.S. and passing through small towns, finding mom & pop restaurants to eat at on our way to a show. I’ve been fortunate enough to get to travel all over the world doing what I love, and this year has been a constant reminder of how much I deeply miss it.     TEAM CREDITS: Talent:  G-EAZY @g_eazy  wearing @ysl by @anthonyvaccarello  Photographer - Kat Irlin @kat_in_nyc  Stylist - Jordan Boothe @jordanboothestudio  Photo Assistant - Ros Hayes  Art Director - Amir Zia @azxo  Grooming - Kata Baron @katamakeup  Casting - Tasha Tongpreecha @tashatongpreecha  Special thanks to: Elio Abass @i_am_elio  Editors: Lisa Jarvis & Timotej Letonja @lisajarvis_stylist @timiletonja 

Introducing Mallet London
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Introducing Mallet London

Accessories Mallet London, founded in 2015 by unconventional entrepreneur Tommy Mallet and businessman Evren Ozkarakasli, is set to expand into the U.S. retail market this spring, announcing distribution at iconic American retailers Saks Fifth Avenue and Fred Segal.      At just 28 years old, Tommy Mallet, recently named Forbes 30 Under 30 Europe for Retail & Ecommerce, has built a successful footwear business despite having no formal design training.      It all began with a spark of creativity from Tommy, combined with Evren’s business experience. Mallet, an avid trainer collector and urban fashion trendsetter, had an idea for a unique pair of trainers. He couldn’t find anything on the market that spoke to his style sensibility and was both affordable and high quality. Tommy eventually took matters into his own hands and sketched his idea. He then reached out to Evren, a friend who worked in the fashion industry, and asked if he could make his dream trainer a reality. Tommy and Evren collaborated on the design and production and sold their creations online as a trial, expecting their friends might be interested in purchasing them.     The rest, as they say, is history. Less than six years later, the London based brand is now a major force in the premium footwear industry with distribution at 145 stores throughout the US, UK, and Europe in locations as far reaching as Dubai and South Africa. The brand is at home in some of the world’s most distinguished stores including Selfridges, Harrods, Browns, Harvey Nichols, Level Shoes and now Fred Segal and Saks Fifth Avenue.     The brand, which carries both men’s and women’s sneakers and a small selection of apparel, is known for its bold yet minimalistic silhouettes with sleek soles fabricated from smooth supple leather. Mallet launches new styles each season but also maintains a core essentials collection. Signature details synonymous with the brand include the statement metal heel clip and the trademark “M” monogram. Price points range from $180 - $300.     Saks Fifth Avenue will showcase men’s sneakers in its Miami and Beverly Hills locations plus Saks.com and will feature the worldwide exclusive launch of 7 styles including the Diver 2.0 in Grey and the Kingsland White Reflect featuring a clear sole.     Fred Segal will celebrate the launch with a pop-up shop in its flagship on Sunset Blvd that will run through May. The brand will also be available for purchase at FredSegal.com. Fred Segal’s offering will include a worldwide exclusive launch of 6 men’s sneaker styles including the brand’s classic Popham Gas silhouette in Grey Mesh.     “Our ultimate goal,” stated Tommy,  “is to achieve the same success in the U.S. that we’ve had with the brand in the UK and Europe. I would like Mallet to become synonymous with high-quality footwear across the globe.”      Explore more on their website: https://www.debijenkorf.nl/product-lister-page.html?SearchTerm=mallet Mallet London, founded in 2015 by unconventional entrepreneur Tommy Mallet and businessman Evren Ozkarakasli, is set to expand into the U.S. retail market this spring, announcing distribution at iconic American retailers Saks Fifth Avenue and Fred Segal.      At just 28 years old, Tommy Mallet, recently named Forbes 30 Under 30 Europe for Retail & Ecommerce, has built a successful footwear business despite having no formal design training.      It all began with a spark of creativity from Tommy, combined with Evren’s business experience. Mallet, an avid trainer collector and urban fashion trendsetter, had an idea for a unique pair of trainers. He couldn’t find anything on the market that spoke to his style sensibility and was both affordable and high quality. Tommy eventually took matters into his own hands and sketched his idea. He then reached out to Evren, a friend who worked in the fashion industry, and asked if he could make his dream trainer a reality. Tommy and Evren collaborated on the design and production and sold their creations online as a trial, expecting their friends might be interested in purchasing them.     The rest, as they say, is history. Less than six years later, the London based brand is now a major force in the premium footwear industry with distribution at 145 stores throughout the US, UK, and Europe in locations as far reaching as Dubai and South Africa. The brand is at home in some of the world’s most distinguished stores including Selfridges, Harrods, Browns, Harvey Nichols, Level Shoes and now Fred Segal and Saks Fifth Avenue.     The brand, which carries both men’s and women’s sneakers and a small selection of apparel, is known for its bold yet minimalistic silhouettes with sleek soles fabricated from smooth supple leather. Mallet launches new styles each season but also maintains a core essentials collection. Signature details synonymous with the brand include the statement metal heel clip and the trademark “M” monogram. Price points range from $180 - $300.     Saks Fifth Avenue will showcase men’s sneakers in its Miami and Beverly Hills locations plus Saks.com and will feature the worldwide exclusive launch of 7 styles including the Diver 2.0 in Grey and the Kingsland White Reflect featuring a clear sole.     Fred Segal will celebrate the launch with a pop-up shop in its flagship on Sunset Blvd that will run through May. The brand will also be available for purchase at FredSegal.com. Fred Segal’s offering will include a worldwide exclusive launch of 6 men’s sneaker styles including the brand’s classic Popham Gas silhouette in Grey Mesh.     “Our ultimate goal,” stated Tommy,  “is to achieve the same success in the U.S. that we’ve had with the brand in the UK and Europe. I would like Mallet to become synonymous with high-quality footwear across the globe.”      Explore more on their website: https://www.debijenkorf.nl/product-lister-page.html?SearchTerm=mallet

Alexander McQueen presents the new men's Autumn & Winter 2021 collection
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Alexander McQueen presents the new men's Autumn & Winter 2021 collection

Men A continued focus on silhouette. Bold volumes and clean lines. Saturated colour and papercut prints. Echoes of Alexander McQueen womenswear run throughout.   Pieced and Patched boots in brown and black. Tread Slick Chelsea boots in red, chrome green, denim blue and ultramarine. Worker lace-up shoes and boots in black. Chunky chain jewellery including necklaces, bracelets and earrings in antique silver metal. Stone emblem jewellery, drop earrings and brooches set with jet glass doves and hearts in antique silver metal. Jewellery including multi-hoop ear hooks, rings and stacked bracelets engraved with oral and seasonal motifs including hearts, doves and the sun in antique silver metal.   The Edge tote with an embroidered logo in black leather. The McQueen Gra ti Tag camera bag and bottle pouch in ultramarine poly faille embroidered with the McQueen gra ti label. A continued focus on silhouette. Bold volumes and clean lines. Saturated colour and papercut prints. Echoes of Alexander McQueen womenswear run throughout.   Pieced and Patched boots in brown and black. Tread Slick Chelsea boots in red, chrome green, denim blue and ultramarine. Worker lace-up shoes and boots in black. Chunky chain jewellery including necklaces, bracelets and earrings in antique silver metal. Stone emblem jewellery, drop earrings and brooches set with jet glass doves and hearts in antique silver metal. Jewellery including multi-hoop ear hooks, rings and stacked bracelets engraved with oral and seasonal motifs including hearts, doves and the sun in antique silver metal.   The Edge tote with an embroidered logo in black leather. The McQueen Gra ti Tag camera bag and bottle pouch in ultramarine poly faille embroidered with the McQueen gra ti label.

Presenting the Spring & Summer collection of Lardini
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Presenting the Spring & Summer collection of Lardini

Fashion A king goes to a famous rishi in the forest. “Tell me, what is the nature of the self?” he asks. The old man looks at him and doesn’t answer. The king repeats the question. The rishidoesn’t answer. The king asks again, but the rishi remains silent. The king gets angry and shouts: “I ask and you don’t answer!” “I answered you three times, but you’re not listening,” the rishi says calmly. “The nature of the self is silence.” Tiziano Terzani     The silence that animates and inspires the new Lardini SS21 collection is the silence of nature: the feelings of peace, strength and intensity conveyed by a bamboo forestthrough which the sun barely lters, the purity of owing water and the light, intense colours of the owers and birds depicted in oriental art.   The colours are captured and expressed throughout the collection, which mainly features neutral tones accompanied by shades of pink, red and yellow typical ofowers, leaves and feathers, mainly used for knitwear, shirts and accessories.   This season’s new garments, which embrace the theme of sustainability, include aduster with a twill weave and an unlined glen plaid jacket, both made of certi ed eco-friendly “Rexclusive” fabric obtained through mechanical recovery of plastic bottles,100% made in Italy.   They are accompanied by special garments with exclusive characteristics, such as the Solaro suit made of tencel, linen and cotton, woven in reverse on the trousers and with a straight thread on the jacket, a technique that makes it possible to obtain a completely unique effect; the unlined, unconstructed jacket with peak lapels and a regimental pattern on a satin base weave, which can be created on both sides of the same fabric; the printed blazer with bonded fabric features a drapery effect on theoutside and illustrations depicting sartorial patterns on the inside.   The new “Club Lardini” range, which this season replaces the Sartoria line, is based on bold colour contrasts that emphasize the strong character that distinguishes thecollections season after season. The main patterns used include silk and cashmere houndstooth, pinstripes and glen plaid.   The collection is enhanced by special garments such as the safari jacket made ofstretch cotton hand-printed – using a paper-to-fabric transfer technique – with a two-tone marbled design, an aviator jacket in aged velour-effect suede with nappa   leather piping in the same colour, and a reversible blue wool jersey trench coat withan inner tone-on-tone cashmere and silk wool check pattern.   A relaxed t-shirt sweater with a bowling collar has joined the knitwear, featuring openwork stitch details and front pockets that make this garment truly unique. Lardini’s knitted jacket remains a must-have, available not only in classic cotton and linen, but also in stitch patterns and designs that embellish the garment.   The essential “Luxor” trousers are made of high-quality, natural bres, such as rustic ne wool canvas or various types of cotton and stretch linen with “old shades”that produce a vintage effect; the Oslo model, wide at the bottom and uniquely comfortable, now in its second season, embraces a palette inspired by earth colours, such as tobacco, or by exotic animals, as in the burnt pink, turquoise and carmineversions.   “In Nature everything speaks, despite its apparent silence.” Hazrat Inayat Khan.     These words, borrowed from the Indian author, were a great inspiration in the choice of exclusive prints, illustrations that recall nature and the animal world, which areclearly visible in four versions on the T-shirts, on the half-sleeve shirt with a bowling collar made of l coupé cotton poplin with a dragon y design, and on the linen version with a bamboo pattern.   The new Denim project items, especially with strong washes with worn effects andvintage-effect “Colony” dyes, are used for several models: the double-breasted jacket with a crumpled look, the cargo trousers and the 4-pocket jacket with metal buttons, all with an inner dragon y print.   The collection is completed by accessories that characterise the Total Look range: suede shoes in soft colours with contrasting tassels; fabric, suede or leather sneakers with the Lardini logo; sophisticated linen jacquard ties and pure silk scarfs and pocketsquares.   TEAM CREDITS:  Photography by FILIP KOLUDROVIC  Styling by GINO GURRIERI  Hair and make-up by WOUT PHILIPPO using Madára Cosmetics en Redken  Casting TIMOTEJ LETONJA   Models: CHELSEY WEIMAR & SANNE DE VRIES at Elite, WILLIAM LOS at The Troopers, BART GREIN  Fashion assistants: MAGDALENA ROE en MICHAEL GEERTZEN  A king goes to a famous rishi in the forest. “Tell me, what is the nature of the self?” he asks. The old man looks at him and doesn’t answer. The king repeats the question. The rishidoesn’t answer. The king asks again, but the rishi remains silent. The king gets angry and shouts: “I ask and you don’t answer!” “I answered you three times, but you’re not listening,” the rishi says calmly. “The nature of the self is silence.” Tiziano Terzani     The silence that animates and inspires the new Lardini SS21 collection is the silence of nature: the feelings of peace, strength and intensity conveyed by a bamboo forestthrough which the sun barely lters, the purity of owing water and the light, intense colours of the owers and birds depicted in oriental art.   The colours are captured and expressed throughout the collection, which mainly features neutral tones accompanied by shades of pink, red and yellow typical ofowers, leaves and feathers, mainly used for knitwear, shirts and accessories.   This season’s new garments, which embrace the theme of sustainability, include aduster with a twill weave and an unlined glen plaid jacket, both made of certi ed eco-friendly “Rexclusive” fabric obtained through mechanical recovery of plastic bottles,100% made in Italy.   They are accompanied by special garments with exclusive characteristics, such as the Solaro suit made of tencel, linen and cotton, woven in reverse on the trousers and with a straight thread on the jacket, a technique that makes it possible to obtain a completely unique effect; the unlined, unconstructed jacket with peak lapels and a regimental pattern on a satin base weave, which can be created on both sides of the same fabric; the printed blazer with bonded fabric features a drapery effect on theoutside and illustrations depicting sartorial patterns on the inside.   The new “Club Lardini” range, which this season replaces the Sartoria line, is based on bold colour contrasts that emphasize the strong character that distinguishes thecollections season after season. The main patterns used include silk and cashmere houndstooth, pinstripes and glen plaid.   The collection is enhanced by special garments such as the safari jacket made ofstretch cotton hand-printed – using a paper-to-fabric transfer technique – with a two-tone marbled design, an aviator jacket in aged velour-effect suede with nappa   leather piping in the same colour, and a reversible blue wool jersey trench coat withan inner tone-on-tone cashmere and silk wool check pattern.   A relaxed t-shirt sweater with a bowling collar has joined the knitwear, featuring openwork stitch details and front pockets that make this garment truly unique. Lardini’s knitted jacket remains a must-have, available not only in classic cotton and linen, but also in stitch patterns and designs that embellish the garment.   The essential “Luxor” trousers are made of high-quality, natural bres, such as rustic ne wool canvas or various types of cotton and stretch linen with “old shades”that produce a vintage effect; the Oslo model, wide at the bottom and uniquely comfortable, now in its second season, embraces a palette inspired by earth colours, such as tobacco, or by exotic animals, as in the burnt pink, turquoise and carmineversions.   “In Nature everything speaks, despite its apparent silence.” Hazrat Inayat Khan.     These words, borrowed from the Indian author, were a great inspiration in the choice of exclusive prints, illustrations that recall nature and the animal world, which areclearly visible in four versions on the T-shirts, on the half-sleeve shirt with a bowling collar made of l coupé cotton poplin with a dragon y design, and on the linen version with a bamboo pattern.   The new Denim project items, especially with strong washes with worn effects andvintage-effect “Colony” dyes, are used for several models: the double-breasted jacket with a crumpled look, the cargo trousers and the 4-pocket jacket with metal buttons, all with an inner dragon y print.   The collection is completed by accessories that characterise the Total Look range: suede shoes in soft colours with contrasting tassels; fabric, suede or leather sneakers with the Lardini logo; sophisticated linen jacquard ties and pure silk scarfs and pocketsquares.   TEAM CREDITS:  Photography by FILIP KOLUDROVIC  Styling by GINO GURRIERI  Hair and make-up by WOUT PHILIPPO using Madára Cosmetics en Redken  Casting TIMOTEJ LETONJA   Models: CHELSEY WEIMAR & SANNE DE VRIES at Elite, WILLIAM LOS at The Troopers, BART GREIN  Fashion assistants: MAGDALENA ROE en MICHAEL GEERTZEN 

TOMMY HILFIGER MAKES ANOTHER BOLD STEP TOWARDS CIRCULARITY WITH THE LAUNCH OF ITS FIRST LIMITED-EDITION UPCYCLED COLLECTION
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TOMMY HILFIGER MAKES ANOTHER BOLD STEP TOWARDS CIRCULARITY WITH THE LAUNCH OF ITS FIRST LIMITED-EDITION UPCYCLED COLLECTION

Sustainability Tommy Hilfiger, announces the launch of its first limited-edition, Remixed collection in the Netherlands and France. The collection is part of the Tommy for Lifeprogram, a pioneering circular business model that takes pre-owned TOMMY HILFIGER and TOMMY JEANS pieces as well as damaged items from retail operations to repair for re-sale, or remix into unique new styles. The collection will be available on tommyforlife.com in the Netherlands and France starting May 20.   The Remixed collection was designed using TOMMY HILFIGER and TOMMY JEANS styles that were damaged, pre-owned and traded in by consumers, and could not be repaired. Each one-of-a-kind style is made up of different garment pieces, designed by a dedicated team ofTOMMY HILFIGER designers, technicians and product developers. Styles were then handcrafted by local tailors, including The Renewal Workshop, 2020 Tommy Hilfiger Fashion Frontier Challenge winner - A Beautiful Mess -, and the PVH Product Innovation Lab. The limited-edition Remixed collection features nine styles, with a total of 250 pieces available, including:   The draped Polo dress, created using three menswear Polos; The color-block sweatshirt featuring bold layering from original styles, inspired by the Tommy archives; The patchwork jeans, redesigned to include soft contrast patchworking and pocket details.     Tommy for Life is tied to Tommy Hilfiger’s sustainability vision to create fashion that Wastes Nothing and Welcomes All. With 24 targets towards 2030, Tommy Hilfiger is taking a bold approach to environmental and social sustainability, focused on circularity and inclusivity. The design approach taken for the Remixed collection follows Tommy Hilfiger’s ambition to make products that are fully circular and that can be part of a sustainable loop by 2030. Tommy Hilfiger’s vision is powered by PVH Corp.’s Forward Fashion strategy, a set of 15 priorities designed to reduce negative impacts to zero, increase positive impacts to 100% and improve over 1 million lives across its value chain.   To participate in the Tommy for Life program, consumers in France and the Netherlands are invited to trade-in their pre-loved TOMMY HILFIGER and TOMMY JEANS items at TOMMY HILFIGER and TOMMY JEANS stores or send them via mail in exchange for discount vouchers. The value of the vouchers will depend on the type and number of items traded, regardless of their condition. In partnership with The Renewal Workshop – the leading provider of circular solutions for apparel and textile brands – Tommy Hilfiger will sort, clean and repair all collected items.  Items that cannot be restored will be reinvented into unique styles as part of future Remixed collections. Those that cannot be remixed will be recycled into yarns or repurposed, for instance into insulation, or donated via our philanthropic arm, Tommy Cares. Tommy Hilfiger plans to launch Tommy for Life in more European markets later in 2021.     To purchase product, trade in TOMMY HILFIGER products and learn more about the program, visit tommyforlife.com. For more information on our sustainability journey and ambitious targets, visit sustainability.tommy.com.     Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger, #TommyforLife and @TommyHilfiger and @tommy.for.life. Tommy Hilfiger, announces the launch of its first limited-edition, Remixed collection in the Netherlands and France. The collection is part of the Tommy for Lifeprogram, a pioneering circular business model that takes pre-owned TOMMY HILFIGER and TOMMY JEANS pieces as well as damaged items from retail operations to repair for re-sale, or remix into unique new styles. The collection will be available on tommyforlife.com in the Netherlands and France starting May 20.   The Remixed collection was designed using TOMMY HILFIGER and TOMMY JEANS styles that were damaged, pre-owned and traded in by consumers, and could not be repaired. Each one-of-a-kind style is made up of different garment pieces, designed by a dedicated team ofTOMMY HILFIGER designers, technicians and product developers. Styles were then handcrafted by local tailors, including The Renewal Workshop, 2020 Tommy Hilfiger Fashion Frontier Challenge winner - A Beautiful Mess -, and the PVH Product Innovation Lab. The limited-edition Remixed collection features nine styles, with a total of 250 pieces available, including:   The draped Polo dress, created using three menswear Polos; The color-block sweatshirt featuring bold layering from original styles, inspired by the Tommy archives; The patchwork jeans, redesigned to include soft contrast patchworking and pocket details.     Tommy for Life is tied to Tommy Hilfiger’s sustainability vision to create fashion that Wastes Nothing and Welcomes All. With 24 targets towards 2030, Tommy Hilfiger is taking a bold approach to environmental and social sustainability, focused on circularity and inclusivity. The design approach taken for the Remixed collection follows Tommy Hilfiger’s ambition to make products that are fully circular and that can be part of a sustainable loop by 2030. Tommy Hilfiger’s vision is powered by PVH Corp.’s Forward Fashion strategy, a set of 15 priorities designed to reduce negative impacts to zero, increase positive impacts to 100% and improve over 1 million lives across its value chain.   To participate in the Tommy for Life program, consumers in France and the Netherlands are invited to trade-in their pre-loved TOMMY HILFIGER and TOMMY JEANS items at TOMMY HILFIGER and TOMMY JEANS stores or send them via mail in exchange for discount vouchers. The value of the vouchers will depend on the type and number of items traded, regardless of their condition. In partnership with The Renewal Workshop – the leading provider of circular solutions for apparel and textile brands – Tommy Hilfiger will sort, clean and repair all collected items.  Items that cannot be restored will be reinvented into unique styles as part of future Remixed collections. Those that cannot be remixed will be recycled into yarns or repurposed, for instance into insulation, or donated via our philanthropic arm, Tommy Cares. Tommy Hilfiger plans to launch Tommy for Life in more European markets later in 2021.     To purchase product, trade in TOMMY HILFIGER products and learn more about the program, visit tommyforlife.com. For more information on our sustainability journey and ambitious targets, visit sustainability.tommy.com.     Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger, #TommyforLife and @TommyHilfiger and @tommy.for.life.

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