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Tommy Hilfiger and Lewis Hamilton take over De Bijenkorf this Saturday
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Tommy Hilfiger and Lewis Hamilton take over De Bijenkorf this Saturday

Fashion Tommy Hilfiger, announces that six-time FIA Formula OneTMWorld Drivers’ Champion and global brand ambassador Lewis Hamilton will meet with fans at De Bijenkorf, Amsterdam at 10.00 a.m. on February 29, 2020. The event will be hosted by TV presenter and sports journalist Humberto Tan who will interview Lewis Hamilton from the stage in front of a crowd of fans, De Bijenkorf privilege members, press, and influencers. Guests will also be able to browse and shop the Spring 2020 TommyXLewis collection at the dedicated pop-up store.    Lewis Hamilton will present his favorite styles from his fourth collaborative collection with Tommy Hilfiger which will premiere at an experiential event in London on February 16, 2020.  The Spring 2020 TommyXLewis collection is inspired by loyalty and makes positive strides forward in sustainable materials and embraces the notion of “Style For All” - a belief that great style erases all boundaries in gender, age, ethnicity and body type.   Leading up to February 29th, windows of the iconic at De Bijenkorf building will be taken over with displays that celebrate the Spring 2020 TommyXLewis campaign. De Bijenkorf Privilege members will be invited to enter a contest between February 17th and February 24th to win a meet & greet with Lewis Hamilton. Influencers Bilal Wahib, Selma Omari, Defano Holwijn, Nesim Ahmadi, Victoria Waldau, Shayna Senior and Widya Soraya will also run a competition via their social media channels for fans to win a unique shopping experience at De Bijenkorf, where the influencers will help them pick their very own Spring 2020 TommyXLewis outfit ready to wear at the meet & greet with Lewis Hamilton.   Spring 2020 TommyXLewis collection fuses the brand’s strong menswear heritage with Lewis’ streetwear style, celebrating iconic designs that embody the modern American wardrobe. Loyalty sits at the heart of the collection, and is reflected in pieces that nod to classic archive styles. Unexpected detailing, such as reversibility, adds function to classic outerwear silhouettes; new fits are seen on hoodies and cargo pants. Military blues and greens blend with neutral tones and neon pops, infusing the classic tracksuit, bomber jacket and field jacket with a modern edge. The collaboration’s sustainability focus has advanced each season, with more than 75% of the styles in the Spring 2020 TommyXLewis collection being sourced with more sustainable materials and through partnerships that reduce negative impact in the supply chain. The latest TommyXLewis collaboration features cotton that has been 100% sourced more sustainably, including organic cotton, along with recycled materials, vegan leather alternatives, low-impact denim washes, and miDori® bioWick, a plant seed oil-based, low-carbon footprint, quick dry and wicking finishing agent.   The Spring 2020 TommyXLewis collection is available on tommy.com and in select TOMMY HILFIGER stores and wholesale locations globally.   Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger, #TommyXLewis and #deBijenkorf as well as the handles @TommyHilfiger, @LewisHamilton and @Debijenkorf.   Tommy Hilfiger, announces that six-time FIA Formula OneTMWorld Drivers’ Champion and global brand ambassador Lewis Hamilton will meet with fans at De Bijenkorf, Amsterdam at 10.00 a.m. on February 29, 2020. The event will be hosted by TV presenter and sports journalist Humberto Tan who will interview Lewis Hamilton from the stage in front of a crowd of fans, De Bijenkorf privilege members, press, and influencers. Guests will also be able to browse and shop the Spring 2020 TommyXLewis collection at the dedicated pop-up store.    Lewis Hamilton will present his favorite styles from his fourth collaborative collection with Tommy Hilfiger which will premiere at an experiential event in London on February 16, 2020.  The Spring 2020 TommyXLewis collection is inspired by loyalty and makes positive strides forward in sustainable materials and embraces the notion of “Style For All” - a belief that great style erases all boundaries in gender, age, ethnicity and body type.   Leading up to February 29th, windows of the iconic at De Bijenkorf building will be taken over with displays that celebrate the Spring 2020 TommyXLewis campaign. De Bijenkorf Privilege members will be invited to enter a contest between February 17th and February 24th to win a meet & greet with Lewis Hamilton. Influencers Bilal Wahib, Selma Omari, Defano Holwijn, Nesim Ahmadi, Victoria Waldau, Shayna Senior and Widya Soraya will also run a competition via their social media channels for fans to win a unique shopping experience at De Bijenkorf, where the influencers will help them pick their very own Spring 2020 TommyXLewis outfit ready to wear at the meet & greet with Lewis Hamilton.   Spring 2020 TommyXLewis collection fuses the brand’s strong menswear heritage with Lewis’ streetwear style, celebrating iconic designs that embody the modern American wardrobe. Loyalty sits at the heart of the collection, and is reflected in pieces that nod to classic archive styles. Unexpected detailing, such as reversibility, adds function to classic outerwear silhouettes; new fits are seen on hoodies and cargo pants. Military blues and greens blend with neutral tones and neon pops, infusing the classic tracksuit, bomber jacket and field jacket with a modern edge. The collaboration’s sustainability focus has advanced each season, with more than 75% of the styles in the Spring 2020 TommyXLewis collection being sourced with more sustainable materials and through partnerships that reduce negative impact in the supply chain. The latest TommyXLewis collaboration features cotton that has been 100% sourced more sustainably, including organic cotton, along with recycled materials, vegan leather alternatives, low-impact denim washes, and miDori® bioWick, a plant seed oil-based, low-carbon footprint, quick dry and wicking finishing agent.   The Spring 2020 TommyXLewis collection is available on tommy.com and in select TOMMY HILFIGER stores and wholesale locations globally.   Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger, #TommyXLewis and #deBijenkorf as well as the handles @TommyHilfiger, @LewisHamilton and @Debijenkorf.  

Diesel upcycling for 55DSL
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Diesel upcycling for 55DSL

Fashion Week DIESEL is proud to announce DIESEL UPCYCLING FOR, a new series of collections that address the need for more environmentally respectful practices in the fashion industry.   DIESEL UPCYCLING FOR is the first major initiative aligned with DIESEL’s For Responsible Livingstrategy, which focuses on a commitment to a more sustainable future, including the regular use of upcycling in production and adapting to a changing world. The strategy is based on four key pillars: Be The Alternative, Stand For The Planet, Celebrate Individuality andPromote Integrity.   Upcycling and creative reuse is the process of ‘transforming existing products, waste material and deadstock into new products’. It reduces the consumption of raw materials, as well as decreasing energy use, air and water pollution, and greenhouse gas emissions - essentially, it is the creation of something new, by using what we have already.    The brand will appoint different designers and creative minds for every new DIESEL UPCYCLING FOR collection. The aim is to showcase how upcycling can be interpreted through the creativity of the different designers and explore the endless possibilities of upcycling.    The first collection in the DIESEL UPCYCLING FOR series kicks off with a throwback partner: 55DSL. In a past forwardreinterpretation, inspiration was drawn from DIESEL’s iconic heritage denim to create a colorful, sporty aesthetic. Deadstock, archive pieces and prototypes were reworked to create a completely reimagined limited-edition product run.    DIESEL UPCYCLING FOR 55DSL takes bold dashes of color, tie-dye treatments, usage of mineral dyes, mixed materials and overlapping logos to create a fresh and bright summer lineup of only 5055 pieces, with a strong denim focus on account of DIESEL’s heritage.    Transparency is key for this collection. That’s why each piece of the DIESEL UPCYCLING FOR 55DSL has a QR code that can be scanned, directing the purchaser to a landing page that will detail the making of the garment, with a photographic timelineof all the processes used.    The capsule collection  was presented on February 22, 2020, during Milan Fashion Week. In a made now, buy nowformat, the collection will be shown in a classroom-esque live performance, with seamstresses making live pieces of the collection in front of the audience. Music will be a strong component of the experience, during which the mechanical sounds of upcycling will be played by artists, creating music through the reuse of objects.    DIESEL UPCYCLING FOR 55DSL is available from today on diesel.com, in select DIESEL flagship stores and in a network of select retailers worldwide. DIESEL is proud to announce DIESEL UPCYCLING FOR, a new series of collections that address the need for more environmentally respectful practices in the fashion industry.   DIESEL UPCYCLING FOR is the first major initiative aligned with DIESEL’s For Responsible Livingstrategy, which focuses on a commitment to a more sustainable future, including the regular use of upcycling in production and adapting to a changing world. The strategy is based on four key pillars: Be The Alternative, Stand For The Planet, Celebrate Individuality andPromote Integrity.   Upcycling and creative reuse is the process of ‘transforming existing products, waste material and deadstock into new products’. It reduces the consumption of raw materials, as well as decreasing energy use, air and water pollution, and greenhouse gas emissions - essentially, it is the creation of something new, by using what we have already.    The brand will appoint different designers and creative minds for every new DIESEL UPCYCLING FOR collection. The aim is to showcase how upcycling can be interpreted through the creativity of the different designers and explore the endless possibilities of upcycling.    The first collection in the DIESEL UPCYCLING FOR series kicks off with a throwback partner: 55DSL. In a past forwardreinterpretation, inspiration was drawn from DIESEL’s iconic heritage denim to create a colorful, sporty aesthetic. Deadstock, archive pieces and prototypes were reworked to create a completely reimagined limited-edition product run.    DIESEL UPCYCLING FOR 55DSL takes bold dashes of color, tie-dye treatments, usage of mineral dyes, mixed materials and overlapping logos to create a fresh and bright summer lineup of only 5055 pieces, with a strong denim focus on account of DIESEL’s heritage.    Transparency is key for this collection. That’s why each piece of the DIESEL UPCYCLING FOR 55DSL has a QR code that can be scanned, directing the purchaser to a landing page that will detail the making of the garment, with a photographic timelineof all the processes used.    The capsule collection  was presented on February 22, 2020, during Milan Fashion Week. In a made now, buy nowformat, the collection will be shown in a classroom-esque live performance, with seamstresses making live pieces of the collection in front of the audience. Music will be a strong component of the experience, during which the mechanical sounds of upcycling will be played by artists, creating music through the reuse of objects.    DIESEL UPCYCLING FOR 55DSL is available from today on diesel.com, in select DIESEL flagship stores and in a network of select retailers worldwide.

New Flower by Kenzo
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New Flower by Kenzo

Beauty FLOWER BY KENZO reinvents itself in a new fragrance. The vibrant red poppy melds with the intensity of a bright pink and comes in a generous, oversized bouquet. FLOWER BY KENZO POPPY BOUQUET, a new oral Eau de Parfum that celebrates a contagious energy and the power to make the world more beautiful. A bouquet with a ery heart. A new fragrance composed four-handedly. Twenty years after the creation of FLOWER BY KENZO, Master Perfumer Alberto Morillas dreamed of a new orality in keeping with the iconic fragrance. He combined his knowhow with the passion of young perfumer Dora Baghriche. Together, they reinterpreted the bold factory signature of FLOWER BY KENZO and imagined FLOWER BY KENZO POPPY BOUQUET. In tribute to KENZO’s Japanese roots, the fresh and juicy Nashi Pear introduces a truly pop oral explosion, made of voluptuous Bulgarian Rose, luminous Jasmine and sensual Gardenia. At the base, creamy accents of Almond Wood reveal a new intensity. A captivating trail. An extraordinary persistence. An upright bottle with new freedom of expression. A new color-block poppy in a vibrant chromatic palette of red and pink. The perfect mix and match, a tribute to KENZO Fashion. One of the first couture houses to dare this duo of colors with style. One, two, three bottles of different sizes gathered side by side, and it is a graceful and generous bouquet, a joyful blossoming, a oral invasion.... FLOWER BY KENZO reinvents itself in a new fragrance. The vibrant red poppy melds with the intensity of a bright pink and comes in a generous, oversized bouquet. FLOWER BY KENZO POPPY BOUQUET, a new oral Eau de Parfum that celebrates a contagious energy and the power to make the world more beautiful. A bouquet with a ery heart. A new fragrance composed four-handedly. Twenty years after the creation of FLOWER BY KENZO, Master Perfumer Alberto Morillas dreamed of a new orality in keeping with the iconic fragrance. He combined his knowhow with the passion of young perfumer Dora Baghriche. Together, they reinterpreted the bold factory signature of FLOWER BY KENZO and imagined FLOWER BY KENZO POPPY BOUQUET. In tribute to KENZO’s Japanese roots, the fresh and juicy Nashi Pear introduces a truly pop oral explosion, made of voluptuous Bulgarian Rose, luminous Jasmine and sensual Gardenia. At the base, creamy accents of Almond Wood reveal a new intensity. A captivating trail. An extraordinary persistence. An upright bottle with new freedom of expression. A new color-block poppy in a vibrant chromatic palette of red and pink. The perfect mix and match, a tribute to KENZO Fashion. One of the first couture houses to dare this duo of colors with style. One, two, three bottles of different sizes gathered side by side, and it is a graceful and generous bouquet, a joyful blossoming, a oral invasion....

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FENDI Fall and Winter 2020-2021
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FENDI Fall and Winter 2020-2021

Fashion Week Sometimes it’s beneath the prettiest façades that the deepest truths lie. Through the FENDI Women’s Fall/Winter 2020-2021 Collection, creative director Silvia Venturini Fendi delves into the dual personalities of la donna FENDI, charting the idiosyncrasies of her potent femininity. The subversive concept of ‘soft power’ emerges – from the boudoir to the boardroom, an expression of all things ladylike charged with emotion and ritual. Polarities of colour and texture prescribe smooth concrete greys and warm neutrals against a flush of pastels and a sunny FENDI yellow. Structure and softness dominate, asserting an illicit balance between strict austerity and sensuous abandon.    Emerging through offbeat contrasts and elegant monochromy, a heady mix of cashmere, fur, leather and lace become the pillars of this season’s FENDI wardrobe. Tailoring and outerwear is built around a nipped waist; flared officer’s coats, burnished perfectos and high-octane blazers are boned through the bodice with shoulders that plane to a flat point or drop into a Juliet sleeve. Voluptuous shapes unfurl into cozy loopback sweaters, a bonded leather accordion skirt and bibbed organdie blouses – countering the strict line of a nurse’s collar, men’s shirt stripes or corset detailing in quilted satin and felt. Revisiting animalia, a paisley of leopard spots appears in brushed wool tailoring and intarsia fur, whilst ornamentation arrives in a swathe of fringed beads or the neon shock of apricot Chantilly lace. Provocative yet restrained, a daring education from FENDI’s femme fatale is the order of the day.    The FENDI Fall/Winter 2020-2021 Accessories Collection exemplifies this season’s boudoir themes, as padded lambskin ‘brace’ booties and satin ‘suspender’ pumps elicit vampish airs.  In three sizes, a new accordion-frame Peekaboo bag opens in a deep ‘smile’ to reveal interchangeable inside pockets in smooth leather and precious skins. It appears also dipped in gold leather fringes or traced with appliqué lacework and beaded tassels. The iconic Baguette bag in handknit wool is joined leather shopper bags and charms inspired by vintage FENDI packaging, returning from the last Men’s Collection.   In collaboration with the London-based accessories brand Chaos designed by Charlotte Stockdale and Katie Lyall, a series of ‘tech jewellery’ pieces and small accessories offer a luxurious alternative to everyday storage. No device is left uncovered, from woven gold mesh smart phone pouches to a perforated ‘FF’ minaudière, smart earphones and smart watch keychains. Leather straps, zipper lanyards and chain-link bracelets sport an assortment of alphabet charms, gilded lighters and a discreet shot glass set. A scribble pen earring functions on paper and tablets alike.   The FENDI Women’s Fall/Winter 2020-2021 runway show features a live soundtrack by SONOIO, an electronic music project by Italian musician Alessandro Cortini, touring keyboardist of the internationally acclaimed industrial rock group Nine Inch Nails. more on Fendi.com Sometimes it’s beneath the prettiest façades that the deepest truths lie. Through the FENDI Women’s Fall/Winter 2020-2021 Collection, creative director Silvia Venturini Fendi delves into the dual personalities of la donna FENDI, charting the idiosyncrasies of her potent femininity. The subversive concept of ‘soft power’ emerges – from the boudoir to the boardroom, an expression of all things ladylike charged with emotion and ritual. Polarities of colour and texture prescribe smooth concrete greys and warm neutrals against a flush of pastels and a sunny FENDI yellow. Structure and softness dominate, asserting an illicit balance between strict austerity and sensuous abandon.    Emerging through offbeat contrasts and elegant monochromy, a heady mix of cashmere, fur, leather and lace become the pillars of this season’s FENDI wardrobe. Tailoring and outerwear is built around a nipped waist; flared officer’s coats, burnished perfectos and high-octane blazers are boned through the bodice with shoulders that plane to a flat point or drop into a Juliet sleeve. Voluptuous shapes unfurl into cozy loopback sweaters, a bonded leather accordion skirt and bibbed organdie blouses – countering the strict line of a nurse’s collar, men’s shirt stripes or corset detailing in quilted satin and felt. Revisiting animalia, a paisley of leopard spots appears in brushed wool tailoring and intarsia fur, whilst ornamentation arrives in a swathe of fringed beads or the neon shock of apricot Chantilly lace. Provocative yet restrained, a daring education from FENDI’s femme fatale is the order of the day.    The FENDI Fall/Winter 2020-2021 Accessories Collection exemplifies this season’s boudoir themes, as padded lambskin ‘brace’ booties and satin ‘suspender’ pumps elicit vampish airs.  In three sizes, a new accordion-frame Peekaboo bag opens in a deep ‘smile’ to reveal interchangeable inside pockets in smooth leather and precious skins. It appears also dipped in gold leather fringes or traced with appliqué lacework and beaded tassels. The iconic Baguette bag in handknit wool is joined leather shopper bags and charms inspired by vintage FENDI packaging, returning from the last Men’s Collection.   In collaboration with the London-based accessories brand Chaos designed by Charlotte Stockdale and Katie Lyall, a series of ‘tech jewellery’ pieces and small accessories offer a luxurious alternative to everyday storage. No device is left uncovered, from woven gold mesh smart phone pouches to a perforated ‘FF’ minaudière, smart earphones and smart watch keychains. Leather straps, zipper lanyards and chain-link bracelets sport an assortment of alphabet charms, gilded lighters and a discreet shot glass set. A scribble pen earring functions on paper and tablets alike.   The FENDI Women’s Fall/Winter 2020-2021 runway show features a live soundtrack by SONOIO, an electronic music project by Italian musician Alessandro Cortini, touring keyboardist of the internationally acclaimed industrial rock group Nine Inch Nails. more on Fendi.com

BOSS Fall & Winter 2020 backstage
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BOSS Fall & Winter 2020 backstage

Fashion Week This season, BOSS celebrates a new generation. In a future-focused show at Milan Fashion Week today, models stepped onto the runway to showcase designs for men and women that seamlessly merge the established codes of the house with a spirit of continual innovation. Ultra-modern tailoring, elevated outerwear, and fluid jersey pieces come together in acollection named “Generations”, which reworks and restyles BOSS icons to reveal anew contemporary aesthetic. Bringing together decades of tailoring expertise with a bold, agenda-setting approach, the designs are created for BOSS men and women of every age, background and walk of life. In a lilac-colored show space at Social Music City, models including Mona Tougaard, Rebekka Longendyke, Jakob Zimny, Kiki Willems, Alvar Schulten, Fran Summers, Serigne Lam, Adut Akech, Toyosi Diya, Olli Heinimaki. Doutzen Kroes, Maartje Verhoef, Jun, Sarah Dahl, Serge Sergeev, Ruiqui Jiang, Jonas Glöer, Bingbing Liu, Rachel Marx, Ning Jinyi, Ilja Sizov, Abby Champion, Jeranimo van Russel, Juliane Gruner, Julian Felix, Sebastien Bednarek, Felice Noordhoff, Khadim Sock, Irina Shayk, Meng Yu Qi, Efraim, He Cong, Sol Goss, Jacob Lepp, Hannah Motler, Erik Rasmusson, Valerie Scherzinger, Lulu Tenney, Mateusz Chmielewski, Dee Glover, Cynthia Arrebola, Leon Dame, Denise Ascuet, Kohei Takabatake, Sacha Quenby, Maike Inga, Delta van Mele, Lara Mullen, Tang He, Tae Min Park, Aivita Muze, Jiri Fejtek, Clea Beuret, Cyrielle Lalande, Alec Pollentier, Hiandra Martinez, Cara Taylor, Alpha Dia, Freek Iven, Ajok Madel, Cherif Douamba, Peter Dupont, Josefine Lynderup, Ba Ruijie, Achenrin Madit, Sora Choi, Jay Taylor, Bella Hadid, Malick   Bodian, Vittoria Ceretti and Braien Vaiksaar walked an oval catwalk to the sounds of a live orchestra. The musicians performed a piece entitled “Down to Earth”, composedby Henri Scars Struck, at a show attended by over 600 guests, including Orlando Bloom, Cara Delevingne, Ashley Benson, Madelaine Petsch, Miguel Bernardeau, Aitana Ocaña, Toni Garrn, Alex Pettyfer, Amber Valletta, Cameron Dallas, Tommy Dorfman, Todd Gurley, Amy Jackson, Keith Powers, Cindy Bruna, S. Pri Noir in BOSS, Caro Daur, Xenia Adonts, Leonie Hanne, Gala Gonzalez, Johannes Huebl, Carlo Sestini, Marc Forne, Diletta Bonaiuti, Linda Tol, Yoyo Chao, Kit Butler, Andrea Faccio, Erica Boldrin, Kim Cam Jones, Venice Min, Yuwei Zhangzou, Ricky Kwok, Tamara Kalinic, Lisa Hahnbück, Aylin Freund, Mandy Bork, Ann-Kathrin Götze, Guido Milani, Sophia Roe, Emili Sindlev and Mads Emil. The collection illustrates how the brand’s suiting heritage is more relevant than everbefore, with sharp silhouettes in new fabrications and colors paving the way forward for tailoring in the 2020s. A striking organic pattern features in multiple forms across coats, tailoring, leather, dresses, and accessories. The embroidered pieces are expertly crafted in Germany, a reflection of the longstanding BOSS dedication to hand workmanship. Outerwear is relaxed and oversized, while impeccably cut jersey dresses, skirts, and tops skim over the body. Hand-woven leather, flowing fringes, and glossy, bonded fabrics with digital prints all add depth and detail. Vivid red and coral accent a fall-inspired palette of browns, creams, grays, and black, while a fresh shade of lilac offers the perfect counterpart to these warm hues. A new approach to color blocking brings three and four colors together in many looks, evolving the monochrome aesthetic of previous seasons. This season’s new bags and shoes are offered in luxurious materials and finishes, with square-toe stretch fabric boots for her, and utility-inspired cross-body bags for him as highlights. Completing the picture, eyewear and jewelry in the show colors offer the perfect finish to this inspirational and forward-looking collection. This season, BOSS celebrates a new generation. In a future-focused show at Milan Fashion Week today, models stepped onto the runway to showcase designs for men and women that seamlessly merge the established codes of the house with a spirit of continual innovation. Ultra-modern tailoring, elevated outerwear, and fluid jersey pieces come together in acollection named “Generations”, which reworks and restyles BOSS icons to reveal anew contemporary aesthetic. Bringing together decades of tailoring expertise with a bold, agenda-setting approach, the designs are created for BOSS men and women of every age, background and walk of life. In a lilac-colored show space at Social Music City, models including Mona Tougaard, Rebekka Longendyke, Jakob Zimny, Kiki Willems, Alvar Schulten, Fran Summers, Serigne Lam, Adut Akech, Toyosi Diya, Olli Heinimaki. Doutzen Kroes, Maartje Verhoef, Jun, Sarah Dahl, Serge Sergeev, Ruiqui Jiang, Jonas Glöer, Bingbing Liu, Rachel Marx, Ning Jinyi, Ilja Sizov, Abby Champion, Jeranimo van Russel, Juliane Gruner, Julian Felix, Sebastien Bednarek, Felice Noordhoff, Khadim Sock, Irina Shayk, Meng Yu Qi, Efraim, He Cong, Sol Goss, Jacob Lepp, Hannah Motler, Erik Rasmusson, Valerie Scherzinger, Lulu Tenney, Mateusz Chmielewski, Dee Glover, Cynthia Arrebola, Leon Dame, Denise Ascuet, Kohei Takabatake, Sacha Quenby, Maike Inga, Delta van Mele, Lara Mullen, Tang He, Tae Min Park, Aivita Muze, Jiri Fejtek, Clea Beuret, Cyrielle Lalande, Alec Pollentier, Hiandra Martinez, Cara Taylor, Alpha Dia, Freek Iven, Ajok Madel, Cherif Douamba, Peter Dupont, Josefine Lynderup, Ba Ruijie, Achenrin Madit, Sora Choi, Jay Taylor, Bella Hadid, Malick   Bodian, Vittoria Ceretti and Braien Vaiksaar walked an oval catwalk to the sounds of a live orchestra. The musicians performed a piece entitled “Down to Earth”, composedby Henri Scars Struck, at a show attended by over 600 guests, including Orlando Bloom, Cara Delevingne, Ashley Benson, Madelaine Petsch, Miguel Bernardeau, Aitana Ocaña, Toni Garrn, Alex Pettyfer, Amber Valletta, Cameron Dallas, Tommy Dorfman, Todd Gurley, Amy Jackson, Keith Powers, Cindy Bruna, S. Pri Noir in BOSS, Caro Daur, Xenia Adonts, Leonie Hanne, Gala Gonzalez, Johannes Huebl, Carlo Sestini, Marc Forne, Diletta Bonaiuti, Linda Tol, Yoyo Chao, Kit Butler, Andrea Faccio, Erica Boldrin, Kim Cam Jones, Venice Min, Yuwei Zhangzou, Ricky Kwok, Tamara Kalinic, Lisa Hahnbück, Aylin Freund, Mandy Bork, Ann-Kathrin Götze, Guido Milani, Sophia Roe, Emili Sindlev and Mads Emil. The collection illustrates how the brand’s suiting heritage is more relevant than everbefore, with sharp silhouettes in new fabrications and colors paving the way forward for tailoring in the 2020s. A striking organic pattern features in multiple forms across coats, tailoring, leather, dresses, and accessories. The embroidered pieces are expertly crafted in Germany, a reflection of the longstanding BOSS dedication to hand workmanship. Outerwear is relaxed and oversized, while impeccably cut jersey dresses, skirts, and tops skim over the body. Hand-woven leather, flowing fringes, and glossy, bonded fabrics with digital prints all add depth and detail. Vivid red and coral accent a fall-inspired palette of browns, creams, grays, and black, while a fresh shade of lilac offers the perfect counterpart to these warm hues. A new approach to color blocking brings three and four colors together in many looks, evolving the monochrome aesthetic of previous seasons. This season’s new bags and shoes are offered in luxurious materials and finishes, with square-toe stretch fabric boots for her, and utility-inspired cross-body bags for him as highlights. Completing the picture, eyewear and jewelry in the show colors offer the perfect finish to this inspirational and forward-looking collection.

LIU JO celebrates their 25th anniversary
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LIU JO celebrates their 25th anniversary

Fashion With the American super-top model, the brand unveils a new communication system that will stay on throughout 2020.   Music used to be listened to with a Walkman, social media were a distant reality, fashion was about to change forever. It was 1995, and Liu Jo made its debut on the fashion scene, staking everything on its future and looking to the contemporary world in a distinctive, characterful way. A simple yet innovative intuition was behind all that: creating something that could make women be themselves, at all times, supporting them every day.   What has happened since is the story of a brand that has traced its international journey over the years, in a very distinctive manner, and that nowadays – in 2020 – celebrates an anniversary, more a matter of values than a matter of age, something that is an achievement but also marks a new beginning.    #Bornin1995is the hashtag that tells about Liu Jo’s new communication system, which in 2020 will feature an undisputed contemporary icon, Kendall Jenner, a super top-model and a global influencer that will be the star of a new dimension of communication; for a whole year, her face and her personality will be at the centre of a project that will go beyond the boundaries of a ‘mere’ campaign and will turn into a 360-degree, universal message for today’s 25-year-olds, who can find a daily ally in Liu Jo that can help them feel strong,  beautiful and more and more empowered.   Kendall, chosen for her powerful influence on the media and for her closeness to the brand in terms of age and symbols – she was born in 1995 herself –, is an ideal ‘bridge’ between the past, the present and the future of the brand; in her coolness, she seems to have taken over from another great contemporary icon, Kate Moss, who, with her timeless allure, has been the face of the brand for such a long time, in an ideal game that seems to shift “from Kate to Kendall”.    Kendall is a magnetic 25-year-old girl that perfectly encloses a double soul – the more genuine rock one and the chicer, more feminine one – just in the same way as Liu Jo tells about the different sides of every woman, moving from denim to the main collections. Her photos work on the brand’s positioning and values, and go hand in hand with parallel contents that have ben specifically developed for the digital word: on one side, a more ‘classic’ multimedia campaign that strengthens the bond between Liu Jo and its most loyal consumers; on the other side, a new digital dimension, specially made to ‘talk’ with those young women that are now the future of the brand. With its powerful influence on the media and her pure glamour, Kendall is a real icon for the younger ones and is now the face of a brand that speaks with the voice of Generation Z, while sticking to its values: #Bornin1995, but ready to rise to the challenge of the future.   more on liujo.com   With the American super-top model, the brand unveils a new communication system that will stay on throughout 2020.   Music used to be listened to with a Walkman, social media were a distant reality, fashion was about to change forever. It was 1995, and Liu Jo made its debut on the fashion scene, staking everything on its future and looking to the contemporary world in a distinctive, characterful way. A simple yet innovative intuition was behind all that: creating something that could make women be themselves, at all times, supporting them every day.   What has happened since is the story of a brand that has traced its international journey over the years, in a very distinctive manner, and that nowadays – in 2020 – celebrates an anniversary, more a matter of values than a matter of age, something that is an achievement but also marks a new beginning.    #Bornin1995is the hashtag that tells about Liu Jo’s new communication system, which in 2020 will feature an undisputed contemporary icon, Kendall Jenner, a super top-model and a global influencer that will be the star of a new dimension of communication; for a whole year, her face and her personality will be at the centre of a project that will go beyond the boundaries of a ‘mere’ campaign and will turn into a 360-degree, universal message for today’s 25-year-olds, who can find a daily ally in Liu Jo that can help them feel strong,  beautiful and more and more empowered.   Kendall, chosen for her powerful influence on the media and for her closeness to the brand in terms of age and symbols – she was born in 1995 herself –, is an ideal ‘bridge’ between the past, the present and the future of the brand; in her coolness, she seems to have taken over from another great contemporary icon, Kate Moss, who, with her timeless allure, has been the face of the brand for such a long time, in an ideal game that seems to shift “from Kate to Kendall”.    Kendall is a magnetic 25-year-old girl that perfectly encloses a double soul – the more genuine rock one and the chicer, more feminine one – just in the same way as Liu Jo tells about the different sides of every woman, moving from denim to the main collections. Her photos work on the brand’s positioning and values, and go hand in hand with parallel contents that have ben specifically developed for the digital word: on one side, a more ‘classic’ multimedia campaign that strengthens the bond between Liu Jo and its most loyal consumers; on the other side, a new digital dimension, specially made to ‘talk’ with those young women that are now the future of the brand. With its powerful influence on the media and her pure glamour, Kendall is a real icon for the younger ones and is now the face of a brand that speaks with the voice of Generation Z, while sticking to its values: #Bornin1995, but ready to rise to the challenge of the future.   more on liujo.com  

First edition of Natan Collective
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First edition of Natan Collective

Exhibition At the start of 2020, NATAN is launching a Dutch edition of their successful NATAN Collective for the first time containing the work of six emerging Dutch photographers. They were instructed to give their own interpretation to a couture look of the Belgian fashion house. The works will be exhibited from February 6, 2020 in X BANK in Amsterdam.    Just like in previous editions, NATAN embraces talents from different art disciplines with the Collective. NATAN - in collaboration with agency Initials L.A. - has selected six emerging photographers from the Netherlands for this edition. They were given complete artistic freedom when recording the couture look. This has resulted in six special stand-alone photos, which will be exhibited in February during a six-week exhibition at X BANK in Amsterdam. This is a unique opportunity for photographers to show a selection of their work and to get in touch with the NATAN network. The following photographers are part of the Natan Collective: Lisette Appeldorn Debbie Trouerbach Myrthe Giesbers Alexander Sporre Chloe Leenheer Tarona Edouard Vermeulen on the first Dutch Collective: "Every time I visit the Netherlands, I am overwhelmed by the wide range of young artists and creatives. I am therefore delighted to be able to organize a Natan Collective here, and thus also do our bit at the start or further development of their careers. " A jury will eventually select a photographer as the winner, which receives a cash prize so that he or she can continue to develop his / her talent. Visitors can visit the pop exhibition at X BANK on the ground floor at Spuistraat 172 in Amsterdam. The exhibition runs from 7 February and will be on display for six weeks.    As with the Belgian editions, NATAN Collective has worked with agency Initials L.A.  Supporting young talent in their development and transferring know-how and passion for art is an initiative that has been close to the heart of the house since its foundation.   About NATAN The Belgian fashion house has been under the creative direction of Edouard Vermeulen since 1983. NATAN stands for elegant, timeless and minimalistic Belgian couture and pret-a-porter, where the use of fabrics of the highest quality is characteristic. In recent years, the brand has grown into a fixed value within the Belgian fashion landscape with an international orientation.  About X BANK X BANK is a unique concept store with exhibition space for art in the historic building of the W Hotel Amsterdam, located between the Singel Canal and the Royal Palace. The 700 square meter store displays more than 180 Dutch art, fashion and design labels and offers unique programming throughout the year, with the ultimate goal of celebrating and bringing Dutch creativity together. At the start of 2020, NATAN is launching a Dutch edition of their successful NATAN Collective for the first time containing the work of six emerging Dutch photographers. They were instructed to give their own interpretation to a couture look of the Belgian fashion house. The works will be exhibited from February 6, 2020 in X BANK in Amsterdam.    Just like in previous editions, NATAN embraces talents from different art disciplines with the Collective. NATAN - in collaboration with agency Initials L.A. - has selected six emerging photographers from the Netherlands for this edition. They were given complete artistic freedom when recording the couture look. This has resulted in six special stand-alone photos, which will be exhibited in February during a six-week exhibition at X BANK in Amsterdam. This is a unique opportunity for photographers to show a selection of their work and to get in touch with the NATAN network. The following photographers are part of the Natan Collective: Lisette Appeldorn Debbie Trouerbach Myrthe Giesbers Alexander Sporre Chloe Leenheer Tarona Edouard Vermeulen on the first Dutch Collective: "Every time I visit the Netherlands, I am overwhelmed by the wide range of young artists and creatives. I am therefore delighted to be able to organize a Natan Collective here, and thus also do our bit at the start or further development of their careers. " A jury will eventually select a photographer as the winner, which receives a cash prize so that he or she can continue to develop his / her talent. Visitors can visit the pop exhibition at X BANK on the ground floor at Spuistraat 172 in Amsterdam. The exhibition runs from 7 February and will be on display for six weeks.    As with the Belgian editions, NATAN Collective has worked with agency Initials L.A.  Supporting young talent in their development and transferring know-how and passion for art is an initiative that has been close to the heart of the house since its foundation.   About NATAN The Belgian fashion house has been under the creative direction of Edouard Vermeulen since 1983. NATAN stands for elegant, timeless and minimalistic Belgian couture and pret-a-porter, where the use of fabrics of the highest quality is characteristic. In recent years, the brand has grown into a fixed value within the Belgian fashion landscape with an international orientation.  About X BANK X BANK is a unique concept store with exhibition space for art in the historic building of the W Hotel Amsterdam, located between the Singel Canal and the Royal Palace. The 700 square meter store displays more than 180 Dutch art, fashion and design labels and offers unique programming throughout the year, with the ultimate goal of celebrating and bringing Dutch creativity together.

1/OFF new upcycled brand
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1/OFF new upcycled brand

Fashion 1/OFF is a fashion label rooted in the upcycle movement. Celebrating the legacy of grand designers, the brand transforms high-end vintage into contemporary, disruptive designs. Each creation is a one of a kind, sourced and curated from around the world and handcrafted in the brand’s studio in Paris.  Supervised by couturier Xuan Thu Nguyen, invited member of La Fédération de la Haute Couture, the 1/OFF design team reimagines vintage garments from the likes of Burberry’s, Yves Saint Laurent, Chanel, Celine, Valentino, Ralph Lauren, yet also entertains reworking items from renowned jeans and sports brands. Beyond Collections Instead of thinking collections, 1/OFF rather drops conceptual designs as they are released from the Paris studio. Besides the main conceptual designs like the inside out trench, the cropped blazer and double collar shirt, the brand also features a series of experimental concepts, based on rare fashion trouvailles: fairy tales. Strictly for (fe)males Encouraging fun and creative self-expression, 1/Off thinks it’s “rather strange to restrict fashion to any gender” – that’s why it's creations are inclusive to all. “After all, everybody is a 1/Off,” says co-founder Renée van Wijngaarden. Founders Dutch co-founders Xuan-Thu Nguyen, head of design, and Renée van Wijngaarden, head of communications and marketing, both had seen first-hand the amount of waste produced by the fashion industry. Nguyen’s family once owned large-scale clothing factories in the Netherlands and van Wijngaarden was formerly head of brand partnerships at luxury marketplace Vestiaire Collective. Thus they decided to create a brand by using existing resources as a new standard but want to move on by creating fun and disruptive designs.   More about this cool brand on 1offparis.com 1/OFF is a fashion label rooted in the upcycle movement. Celebrating the legacy of grand designers, the brand transforms high-end vintage into contemporary, disruptive designs. Each creation is a one of a kind, sourced and curated from around the world and handcrafted in the brand’s studio in Paris.  Supervised by couturier Xuan Thu Nguyen, invited member of La Fédération de la Haute Couture, the 1/OFF design team reimagines vintage garments from the likes of Burberry’s, Yves Saint Laurent, Chanel, Celine, Valentino, Ralph Lauren, yet also entertains reworking items from renowned jeans and sports brands. Beyond Collections Instead of thinking collections, 1/OFF rather drops conceptual designs as they are released from the Paris studio. Besides the main conceptual designs like the inside out trench, the cropped blazer and double collar shirt, the brand also features a series of experimental concepts, based on rare fashion trouvailles: fairy tales. Strictly for (fe)males Encouraging fun and creative self-expression, 1/Off thinks it’s “rather strange to restrict fashion to any gender” – that’s why it's creations are inclusive to all. “After all, everybody is a 1/Off,” says co-founder Renée van Wijngaarden. Founders Dutch co-founders Xuan-Thu Nguyen, head of design, and Renée van Wijngaarden, head of communications and marketing, both had seen first-hand the amount of waste produced by the fashion industry. Nguyen’s family once owned large-scale clothing factories in the Netherlands and van Wijngaarden was formerly head of brand partnerships at luxury marketplace Vestiaire Collective. Thus they decided to create a brand by using existing resources as a new standard but want to move on by creating fun and disruptive designs.   More about this cool brand on 1offparis.com

Balenciaga introduces  Tyrex sneakers
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Balenciaga introduces Tyrex sneakers

Accessories Introduced in the Balenciaga Summer 20 runway show on male models, the newest Balenciaga sneaker, the Tyrex, made for men and women will be available  to buy, in limited quantities, at selected stores worldwide and on Balenciaga.com from January 2020 on. The Tyrex, is created with an asymmetrical, sinuous network of athletic elements to form the silhouette of another type of shoe, one worn to work or special events. Its complex makeup also recalls the natural web of muscles beneath the skin, combined with the musculature within high performing sneakers. The Tyrex upper is leather-free, made with a system of highly resistant materials, affecting a sophisticated machine and a living organism at once, while referencing the contours of a welted dress shoe. The outsole forms a shock- absorbing infinity symbol-like shape. Introduced in the Balenciaga Summer 20 runway show on male models, the newest Balenciaga sneaker, the Tyrex, made for men and women will be available  to buy, in limited quantities, at selected stores worldwide and on Balenciaga.com from January 2020 on. The Tyrex, is created with an asymmetrical, sinuous network of athletic elements to form the silhouette of another type of shoe, one worn to work or special events. Its complex makeup also recalls the natural web of muscles beneath the skin, combined with the musculature within high performing sneakers. The Tyrex upper is leather-free, made with a system of highly resistant materials, affecting a sophisticated machine and a living organism at once, while referencing the contours of a welted dress shoe. The outsole forms a shock- absorbing infinity symbol-like shape.

A.P.C. & Persol announce collaboration
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A.P.C. & Persol announce collaboration

Accessories For their first collaboration in half a century, Persol worked with A.P.C. on three color variants for their iconic 649 model. It was originally designed in 1957 for tram-drivers in Torino, Italy, but became legendary when Marcello Mastroianni wore them in the movie Divorce, Italian Style in 1961. With A.P.C., Persol worked on three new acetate colors: transparent green with gradient brown lens, transparent brown with gradient green lens and matte white with grey gradient lens. The sunglasses come in canvas and brown leather cases. A special campaign was shot by Sam Rock at the A.P.C. headquarters with A.P.C. founder Jean Touitou, Metronomy singer Joseph Mount and Sky Ferreira. The campaign is also accompanied by a set of four videos. “I really enjoy wearing sunglasses when it is sunny outside. These ones can be used to simply bare with every day light, just like Kurt Cobain had to. He has become the inspiration for those white frames the venerable Maison Persol agreed to do with us.” — Jean Touitou, A.P.C. “Both the story and philosophy of A.P.C. have much in common with those of Persol. We are two brands granting as much importance to beauty and craft as to simple functionality.” – Niels van Geet, Persol.   In stores from February 7th. For their first collaboration in half a century, Persol worked with A.P.C. on three color variants for their iconic 649 model. It was originally designed in 1957 for tram-drivers in Torino, Italy, but became legendary when Marcello Mastroianni wore them in the movie Divorce, Italian Style in 1961. With A.P.C., Persol worked on three new acetate colors: transparent green with gradient brown lens, transparent brown with gradient green lens and matte white with grey gradient lens. The sunglasses come in canvas and brown leather cases. A special campaign was shot by Sam Rock at the A.P.C. headquarters with A.P.C. founder Jean Touitou, Metronomy singer Joseph Mount and Sky Ferreira. The campaign is also accompanied by a set of four videos. “I really enjoy wearing sunglasses when it is sunny outside. These ones can be used to simply bare with every day light, just like Kurt Cobain had to. He has become the inspiration for those white frames the venerable Maison Persol agreed to do with us.” — Jean Touitou, A.P.C. “Both the story and philosophy of A.P.C. have much in common with those of Persol. We are two brands granting as much importance to beauty and craft as to simple functionality.” – Niels van Geet, Persol.   In stores from February 7th.

Tommy Hilfiger celebrates Fashion Frontier Challenge
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Tommy Hilfiger celebrates Fashion Frontier Challenge

Fashion Two winners were selected by a panel of experts that included Mr. Tommy Hilfiger, Daniel Grieder, CEO, Tommy Hilfiger Global and PVH Europe, and Noor Tagouri, Journalist, Activist and Speaker.  Tommy Hilfiger , announces Apon Wellbeing and A Beautiful Mess as winners of the 2019 Tommy Hilfiger Fashion Frontier Challenge. More than 400 applications were received for the second edition of the global program, which aims to support entrepreneurial start-up and scale-up stage businesses developing solutions that promote inclusive and positive change in fashion. “At Tommy Hilfiger, we’re committed to wasting nothing and welcoming all. From start to finish, I have been inspired by this talented group of social entrepreneurs whose innovations are making the fashion landscape more sustainable and inclusive,” said Tommy Hilfiger. “I am proud to congratulate this year’s winners, Apon Wellbeing and A Beautiful Mess. This is just the beginning for these start-ups and we will continue to mentor and foster these entrepreneurs who are so committed to making a positive impact in our industry.” “The winners of the second Tommy Hilfiger Fashion Frontier Challenge represent the future of the fashion industry,” said Daniel Grieder, CEO, Tommy Hilfiger Global and PVH Europe. “As our industry continues to rapidly evolve, it is important to  collaborate, both within and outside of the fashion landscape, and bring forward innovations that have the ability to transform our businesses for the better. Congratulations to all of the winners and finalists!”   Apon Wellbeing was awarded €75,000. The Bangladesh-based scale-up opens fair-priced shops carrying daily necessities inside factories, with products offered at a 10% discount to external prices and a points scheme that workers collect for free health-insurance and health services. “When you are upcoming in the fashion value chain, endorsement from a brand like TOMMY HILFIGER immeasurably helps start-ups and scale-ups grow and increase impact,” said Saif Rashid, Apon Wellbeing Founder and Managing Director. “But the most important thing is the strategic support and mentorship the Tommy Hilfiger Fashion Frontier Challenge offers. The support TOMMY HILFIGER has given has already shaped our business model, strategy, communication and how we think about the future.” Dutch start-up, A Beautiful Mess, was also awarded €75,000. A Beautiful Mess runs a creative space to assist refugees in realizing social and economic independence by creating sustainable apparel products. “We need big players in the fashion industry to scale-up circular production initiatives, and that’s exactly what the Tommy Hilfiger Fashion Frontier Challenge offers,” said Naz Kawan, A Beautiful Mess Makerspace Director. “A collaborative, integrated approach is necessary if we want to transform the fashion industry’s supply chain. With the support of this global program, we are working towards a more circular, transparent and inclusive fashion landscape.”      The winners also received a year-long mentorship with Tommy Hilfiger’s and INSEAD’s global experts, as well as a place in the INSEAD Social Entrepreneurship Program (ISEP).  A third start-up, Sudara, was selected as the “Audience Favorite Vote” and was awarded €10,000. Based in India and the United States, Sudara is a scale-up pajama and loungewear company that develops professional and sewing skills in women who have escaped from or are at high risk of being sex trafficked. “The Tommy Hilfiger Fashion Frontier Challenge is all about using fashion as a force for good, which directly speaks to our brand purpose,” said Shannon Keith, Sudara Inc. Founder and Chairwoman. “We’re particularly excited about winning the ‘Audience Favorite Vote,’ because it shows that what we’re doing really resonates with the teams at TOMMY HILFIGER, who are committed to making a difference in the fashion industry.” Over a multi-step, multi-month process that began in May 2019, over 420 applicants were narrowed down to six finalists who were invited to develop and refine their business plans with the support of a dedicated team of social entrepreneur experts. During the program’s Final Event, which took place at Tommy Hilfiger’s Campus of the Future in Amsterdam, the Netherlands, on February 13, 2020, the six finalists pitched their concepts to a prestigious jury panel, including Mr. Tommy Hilfiger, Daniel Grieder, CEO, Tommy Hilfiger Global and PVH Europe, Noor Tagouri, Journalist, Activist and Speaker, Martijn Hagman, CFO, Tommy Hilfiger Global & COO, Tommy Hilfiger Global and PVH Europe, Willemijn Verloop, Founding Partner, Social Impact Venture, Steven Serneels, CEO and Board Member, EVPA, and Katrin Ley, Managing Director, Fashion for Good. Tommy Hilfiger’s vision is to create fashion that wastes nothing and welcomes all. Find out more about the brand’s long-term sustainability efforts, particularly in the areas of inclusivity and circularity, at: https://global.tommy.com/en_int/about-us-corporate-sustainability. Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger and @TommyHilfiger. Two winners were selected by a panel of experts that included Mr. Tommy Hilfiger, Daniel Grieder, CEO, Tommy Hilfiger Global and PVH Europe, and Noor Tagouri, Journalist, Activist and Speaker.  Tommy Hilfiger , announces Apon Wellbeing and A Beautiful Mess as winners of the 2019 Tommy Hilfiger Fashion Frontier Challenge. More than 400 applications were received for the second edition of the global program, which aims to support entrepreneurial start-up and scale-up stage businesses developing solutions that promote inclusive and positive change in fashion. “At Tommy Hilfiger, we’re committed to wasting nothing and welcoming all. From start to finish, I have been inspired by this talented group of social entrepreneurs whose innovations are making the fashion landscape more sustainable and inclusive,” said Tommy Hilfiger. “I am proud to congratulate this year’s winners, Apon Wellbeing and A Beautiful Mess. This is just the beginning for these start-ups and we will continue to mentor and foster these entrepreneurs who are so committed to making a positive impact in our industry.” “The winners of the second Tommy Hilfiger Fashion Frontier Challenge represent the future of the fashion industry,” said Daniel Grieder, CEO, Tommy Hilfiger Global and PVH Europe. “As our industry continues to rapidly evolve, it is important to  collaborate, both within and outside of the fashion landscape, and bring forward innovations that have the ability to transform our businesses for the better. Congratulations to all of the winners and finalists!”   Apon Wellbeing was awarded €75,000. The Bangladesh-based scale-up opens fair-priced shops carrying daily necessities inside factories, with products offered at a 10% discount to external prices and a points scheme that workers collect for free health-insurance and health services. “When you are upcoming in the fashion value chain, endorsement from a brand like TOMMY HILFIGER immeasurably helps start-ups and scale-ups grow and increase impact,” said Saif Rashid, Apon Wellbeing Founder and Managing Director. “But the most important thing is the strategic support and mentorship the Tommy Hilfiger Fashion Frontier Challenge offers. The support TOMMY HILFIGER has given has already shaped our business model, strategy, communication and how we think about the future.” Dutch start-up, A Beautiful Mess, was also awarded €75,000. A Beautiful Mess runs a creative space to assist refugees in realizing social and economic independence by creating sustainable apparel products. “We need big players in the fashion industry to scale-up circular production initiatives, and that’s exactly what the Tommy Hilfiger Fashion Frontier Challenge offers,” said Naz Kawan, A Beautiful Mess Makerspace Director. “A collaborative, integrated approach is necessary if we want to transform the fashion industry’s supply chain. With the support of this global program, we are working towards a more circular, transparent and inclusive fashion landscape.”      The winners also received a year-long mentorship with Tommy Hilfiger’s and INSEAD’s global experts, as well as a place in the INSEAD Social Entrepreneurship Program (ISEP).  A third start-up, Sudara, was selected as the “Audience Favorite Vote” and was awarded €10,000. Based in India and the United States, Sudara is a scale-up pajama and loungewear company that develops professional and sewing skills in women who have escaped from or are at high risk of being sex trafficked. “The Tommy Hilfiger Fashion Frontier Challenge is all about using fashion as a force for good, which directly speaks to our brand purpose,” said Shannon Keith, Sudara Inc. Founder and Chairwoman. “We’re particularly excited about winning the ‘Audience Favorite Vote,’ because it shows that what we’re doing really resonates with the teams at TOMMY HILFIGER, who are committed to making a difference in the fashion industry.” Over a multi-step, multi-month process that began in May 2019, over 420 applicants were narrowed down to six finalists who were invited to develop and refine their business plans with the support of a dedicated team of social entrepreneur experts. During the program’s Final Event, which took place at Tommy Hilfiger’s Campus of the Future in Amsterdam, the Netherlands, on February 13, 2020, the six finalists pitched their concepts to a prestigious jury panel, including Mr. Tommy Hilfiger, Daniel Grieder, CEO, Tommy Hilfiger Global and PVH Europe, Noor Tagouri, Journalist, Activist and Speaker, Martijn Hagman, CFO, Tommy Hilfiger Global & COO, Tommy Hilfiger Global and PVH Europe, Willemijn Verloop, Founding Partner, Social Impact Venture, Steven Serneels, CEO and Board Member, EVPA, and Katrin Ley, Managing Director, Fashion for Good. Tommy Hilfiger’s vision is to create fashion that wastes nothing and welcomes all. Find out more about the brand’s long-term sustainability efforts, particularly in the areas of inclusivity and circularity, at: https://global.tommy.com/en_int/about-us-corporate-sustainability. Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger and @TommyHilfiger.

"It's what you do. Or don't."
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"It's what you do. Or don't."

Fashion With the streetwear campaign “It’s what you do. Or Don’t”, online fashion destination Zalando shows what it really means to express yourself through fashion. In a series of stylish urban films and ads, photographer Vitali Gelwich, director Daniel Wårdh, and stylist Corey Stokes, tell the story of a group of charismatic streetwear personalities in unexpected situations, mixing and matching Zalando streetwear and showing what liberation through fashion really means. In the campaign, we meet a motley crew of expressive streetwear in influencers: Parisian Jean-Jacques N’djoli with his irreplaceable Instagram profile and an impeccable sense of style, Berlin street fashionista and sneaker collector Dilan Kolkilic, the Swedish model Linnea Öhlund with a knack for the street savy model off duty look, and the master of over the top mixing and matching Joël Kurasinski from Valencia. They’re all curating their own eclectic mix of outfits from Zalando, as the campaign inspires people to discover and develop their own streetwear style. On the theme “It’s what you do. Or don’t”, the campaign shows our in influencers in outfits and situations that first look a certain way – but soon turn out to be something completely different. Playing with contrasts, juxtapositions and shifting perspectives. Showing how streetwear is all in the eye of the beholder, all up to you what you want to express, or not. In “Climb mountains. Or don’t”, Jean-Jacques in ski goggles is moving upwards against a blue sky giving the impression that he is hiking, only to reveal he’s actually walking up a set of outdoor stairs in an urban setting. In “Join the running team. Or don’t”, we see Dilan and Linnea tying their sneakers as a bunch of sporty joggers run by – zoom out and it’s clear that running is the last thing they’ll do, the sneakers are just a part of their ever so urban park outfit. “Be a benchwarmer. Or don’t” shows the gang dribbling a basketball on the sidelines of a court. Zoom out, and we see they’re all wearing VR goggles – fully engaged in their own world and definitely not on any bench. And on it goes in“Be fancy. Or don’t”,“Keep it minimal. Or don’t”and so on. With humor and style, the films show that streetwear has no rules, it’s not a set style or specia brands. It’s all about personal choices and maximum individual expression. This is Gen Z fashion for people who go their own way: eclectic, postmodern samplers and collaborators who get their inspiration from everywhere and everyone – and make it their own. Strong characters who mix and match their own unique way, high and low, old and new, niche and mainstream. Always de ning and re-defining themselves, always evolving, always making a statement. Or not. Produced by ACNE, the creative team has been handpicked for their unique mix of strong vision, fashion  and understanding of street culture. Photographer Vitali Gelwich is a Berlin based artist and fashion photographer, known for his raw documentary style and organic mix of high fashion and street culture. Stockholm based director Daniel Wårdh is a Vans sponsored skateboarder who combines the attitude and tempo of street culture with his passion for music and fashion. Stylist Corey Stokes is a super in influencer and art director, stylist and fashion editor at Highsnobiety. Re-imagining fashion for the good of all, the new Zalando campaign “It’s what you do. Or don’t.” is a loud, fun, and highly personal celebration of our differences – the pursuit of individual expression, to the rhythm of the street. Mixing and matching your own way, creating your own unique combinations like no one else. A unique fashion statement that’s individual, liberating and democratic. By highlighting the endless combinations and interpretations curated by the in influencers, the “It’s what you do. Or don’t.” campaign highlights how Zalando’s wide range of streetwear inspires and enables people to express their personality through fashion, combining and creating unique outfits in personal ways. Streetwear is rooted in being effortless cool and not looking like you’re trying too hard. It’s a mish-mash of everything and anything. It’s nostalgia and contemporary. New and thrifted. Mixing luxury with everyday casual. Completely bold or utterly au natural. One part super thoughtout, another part super random. And it might seem like there’s no thought at all behind it. But that’s the thing. There is. Streetwear is about being unique and real, expressing yourself, whatever it takes. It’s about finding inspiration where no one else is looking. Or where everyone’s looking. It’s about combos that makes sense just because they don’t. Or out ts that don’t make sense just because they do. It’s about constantly refreshing – or not refreshing at all. About having one look today and then never again. Or the same look every day. That’s the beautiful contradiction of the streetwear attitude. Be ugly, be bold, be weird. Or don’t. Be cute, be pretty, be completely undetermined. Or don’t. Go full denim. Or don’t. Be expressive. Or don’t. It’s what you do. Or don’t.   With the streetwear campaign “It’s what you do. Or Don’t”, online fashion destination Zalando shows what it really means to express yourself through fashion. In a series of stylish urban films and ads, photographer Vitali Gelwich, director Daniel Wårdh, and stylist Corey Stokes, tell the story of a group of charismatic streetwear personalities in unexpected situations, mixing and matching Zalando streetwear and showing what liberation through fashion really means. In the campaign, we meet a motley crew of expressive streetwear in influencers: Parisian Jean-Jacques N’djoli with his irreplaceable Instagram profile and an impeccable sense of style, Berlin street fashionista and sneaker collector Dilan Kolkilic, the Swedish model Linnea Öhlund with a knack for the street savy model off duty look, and the master of over the top mixing and matching Joël Kurasinski from Valencia. They’re all curating their own eclectic mix of outfits from Zalando, as the campaign inspires people to discover and develop their own streetwear style. On the theme “It’s what you do. Or don’t”, the campaign shows our in influencers in outfits and situations that first look a certain way – but soon turn out to be something completely different. Playing with contrasts, juxtapositions and shifting perspectives. Showing how streetwear is all in the eye of the beholder, all up to you what you want to express, or not. In “Climb mountains. Or don’t”, Jean-Jacques in ski goggles is moving upwards against a blue sky giving the impression that he is hiking, only to reveal he’s actually walking up a set of outdoor stairs in an urban setting. In “Join the running team. Or don’t”, we see Dilan and Linnea tying their sneakers as a bunch of sporty joggers run by – zoom out and it’s clear that running is the last thing they’ll do, the sneakers are just a part of their ever so urban park outfit. “Be a benchwarmer. Or don’t” shows the gang dribbling a basketball on the sidelines of a court. Zoom out, and we see they’re all wearing VR goggles – fully engaged in their own world and definitely not on any bench. And on it goes in“Be fancy. Or don’t”,“Keep it minimal. Or don’t”and so on. With humor and style, the films show that streetwear has no rules, it’s not a set style or specia brands. It’s all about personal choices and maximum individual expression. This is Gen Z fashion for people who go their own way: eclectic, postmodern samplers and collaborators who get their inspiration from everywhere and everyone – and make it their own. Strong characters who mix and match their own unique way, high and low, old and new, niche and mainstream. Always de ning and re-defining themselves, always evolving, always making a statement. Or not. Produced by ACNE, the creative team has been handpicked for their unique mix of strong vision, fashion  and understanding of street culture. Photographer Vitali Gelwich is a Berlin based artist and fashion photographer, known for his raw documentary style and organic mix of high fashion and street culture. Stockholm based director Daniel Wårdh is a Vans sponsored skateboarder who combines the attitude and tempo of street culture with his passion for music and fashion. Stylist Corey Stokes is a super in influencer and art director, stylist and fashion editor at Highsnobiety. Re-imagining fashion for the good of all, the new Zalando campaign “It’s what you do. Or don’t.” is a loud, fun, and highly personal celebration of our differences – the pursuit of individual expression, to the rhythm of the street. Mixing and matching your own way, creating your own unique combinations like no one else. A unique fashion statement that’s individual, liberating and democratic. By highlighting the endless combinations and interpretations curated by the in influencers, the “It’s what you do. Or don’t.” campaign highlights how Zalando’s wide range of streetwear inspires and enables people to express their personality through fashion, combining and creating unique outfits in personal ways. Streetwear is rooted in being effortless cool and not looking like you’re trying too hard. It’s a mish-mash of everything and anything. It’s nostalgia and contemporary. New and thrifted. Mixing luxury with everyday casual. Completely bold or utterly au natural. One part super thoughtout, another part super random. And it might seem like there’s no thought at all behind it. But that’s the thing. There is. Streetwear is about being unique and real, expressing yourself, whatever it takes. It’s about finding inspiration where no one else is looking. Or where everyone’s looking. It’s about combos that makes sense just because they don’t. Or out ts that don’t make sense just because they do. It’s about constantly refreshing – or not refreshing at all. About having one look today and then never again. Or the same look every day. That’s the beautiful contradiction of the streetwear attitude. Be ugly, be bold, be weird. Or don’t. Be cute, be pretty, be completely undetermined. Or don’t. Go full denim. Or don’t. Be expressive. Or don’t. It’s what you do. Or don’t.  

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