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"It's what you do. Or don't."
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"It's what you do. Or don't."

Fashion With the streetwear campaign “It’s what you do. Or Don’t”, online fashion destination Zalando shows what it really means to express yourself through fashion. In a series of stylish urban films and ads, photographer Vitali Gelwich, director Daniel Wårdh, and stylist Corey Stokes, tell the story of a group of charismatic streetwear personalities in unexpected situations, mixing and matching Zalando streetwear and showing what liberation through fashion really means. In the campaign, we meet a motley crew of expressive streetwear in influencers: Parisian Jean-Jacques N’djoli with his irreplaceable Instagram profile and an impeccable sense of style, Berlin street fashionista and sneaker collector Dilan Kolkilic, the Swedish model Linnea Öhlund with a knack for the street savy model off duty look, and the master of over the top mixing and matching Joël Kurasinski from Valencia. They’re all curating their own eclectic mix of outfits from Zalando, as the campaign inspires people to discover and develop their own streetwear style. On the theme “It’s what you do. Or don’t”, the campaign shows our in influencers in outfits and situations that first look a certain way – but soon turn out to be something completely different. Playing with contrasts, juxtapositions and shifting perspectives. Showing how streetwear is all in the eye of the beholder, all up to you what you want to express, or not. In “Climb mountains. Or don’t”, Jean-Jacques in ski goggles is moving upwards against a blue sky giving the impression that he is hiking, only to reveal he’s actually walking up a set of outdoor stairs in an urban setting. In “Join the running team. Or don’t”, we see Dilan and Linnea tying their sneakers as a bunch of sporty joggers run by – zoom out and it’s clear that running is the last thing they’ll do, the sneakers are just a part of their ever so urban park outfit. “Be a benchwarmer. Or don’t” shows the gang dribbling a basketball on the sidelines of a court. Zoom out, and we see they’re all wearing VR goggles – fully engaged in their own world and definitely not on any bench. And on it goes in“Be fancy. Or don’t”,“Keep it minimal. Or don’t”and so on. With humor and style, the films show that streetwear has no rules, it’s not a set style or specia brands. It’s all about personal choices and maximum individual expression. This is Gen Z fashion for people who go their own way: eclectic, postmodern samplers and collaborators who get their inspiration from everywhere and everyone – and make it their own. Strong characters who mix and match their own unique way, high and low, old and new, niche and mainstream. Always de ning and re-defining themselves, always evolving, always making a statement. Or not. Produced by ACNE, the creative team has been handpicked for their unique mix of strong vision, fashion  and understanding of street culture. Photographer Vitali Gelwich is a Berlin based artist and fashion photographer, known for his raw documentary style and organic mix of high fashion and street culture. Stockholm based director Daniel Wårdh is a Vans sponsored skateboarder who combines the attitude and tempo of street culture with his passion for music and fashion. Stylist Corey Stokes is a super in influencer and art director, stylist and fashion editor at Highsnobiety. Re-imagining fashion for the good of all, the new Zalando campaign “It’s what you do. Or don’t.” is a loud, fun, and highly personal celebration of our differences – the pursuit of individual expression, to the rhythm of the street. Mixing and matching your own way, creating your own unique combinations like no one else. A unique fashion statement that’s individual, liberating and democratic. By highlighting the endless combinations and interpretations curated by the in influencers, the “It’s what you do. Or don’t.” campaign highlights how Zalando’s wide range of streetwear inspires and enables people to express their personality through fashion, combining and creating unique outfits in personal ways. Streetwear is rooted in being effortless cool and not looking like you’re trying too hard. It’s a mish-mash of everything and anything. It’s nostalgia and contemporary. New and thrifted. Mixing luxury with everyday casual. Completely bold or utterly au natural. One part super thoughtout, another part super random. And it might seem like there’s no thought at all behind it. But that’s the thing. There is. Streetwear is about being unique and real, expressing yourself, whatever it takes. It’s about finding inspiration where no one else is looking. Or where everyone’s looking. It’s about combos that makes sense just because they don’t. Or out ts that don’t make sense just because they do. It’s about constantly refreshing – or not refreshing at all. About having one look today and then never again. Or the same look every day. That’s the beautiful contradiction of the streetwear attitude. Be ugly, be bold, be weird. Or don’t. Be cute, be pretty, be completely undetermined. Or don’t. Go full denim. Or don’t. Be expressive. Or don’t. It’s what you do. Or don’t.   With the streetwear campaign “It’s what you do. Or Don’t”, online fashion destination Zalando shows what it really means to express yourself through fashion. In a series of stylish urban films and ads, photographer Vitali Gelwich, director Daniel Wårdh, and stylist Corey Stokes, tell the story of a group of charismatic streetwear personalities in unexpected situations, mixing and matching Zalando streetwear and showing what liberation through fashion really means. In the campaign, we meet a motley crew of expressive streetwear in influencers: Parisian Jean-Jacques N’djoli with his irreplaceable Instagram profile and an impeccable sense of style, Berlin street fashionista and sneaker collector Dilan Kolkilic, the Swedish model Linnea Öhlund with a knack for the street savy model off duty look, and the master of over the top mixing and matching Joël Kurasinski from Valencia. They’re all curating their own eclectic mix of outfits from Zalando, as the campaign inspires people to discover and develop their own streetwear style. On the theme “It’s what you do. Or don’t”, the campaign shows our in influencers in outfits and situations that first look a certain way – but soon turn out to be something completely different. Playing with contrasts, juxtapositions and shifting perspectives. Showing how streetwear is all in the eye of the beholder, all up to you what you want to express, or not. In “Climb mountains. Or don’t”, Jean-Jacques in ski goggles is moving upwards against a blue sky giving the impression that he is hiking, only to reveal he’s actually walking up a set of outdoor stairs in an urban setting. In “Join the running team. Or don’t”, we see Dilan and Linnea tying their sneakers as a bunch of sporty joggers run by – zoom out and it’s clear that running is the last thing they’ll do, the sneakers are just a part of their ever so urban park outfit. “Be a benchwarmer. Or don’t” shows the gang dribbling a basketball on the sidelines of a court. Zoom out, and we see they’re all wearing VR goggles – fully engaged in their own world and definitely not on any bench. And on it goes in“Be fancy. Or don’t”,“Keep it minimal. Or don’t”and so on. With humor and style, the films show that streetwear has no rules, it’s not a set style or specia brands. It’s all about personal choices and maximum individual expression. This is Gen Z fashion for people who go their own way: eclectic, postmodern samplers and collaborators who get their inspiration from everywhere and everyone – and make it their own. Strong characters who mix and match their own unique way, high and low, old and new, niche and mainstream. Always de ning and re-defining themselves, always evolving, always making a statement. Or not. Produced by ACNE, the creative team has been handpicked for their unique mix of strong vision, fashion  and understanding of street culture. Photographer Vitali Gelwich is a Berlin based artist and fashion photographer, known for his raw documentary style and organic mix of high fashion and street culture. Stockholm based director Daniel Wårdh is a Vans sponsored skateboarder who combines the attitude and tempo of street culture with his passion for music and fashion. Stylist Corey Stokes is a super in influencer and art director, stylist and fashion editor at Highsnobiety. Re-imagining fashion for the good of all, the new Zalando campaign “It’s what you do. Or don’t.” is a loud, fun, and highly personal celebration of our differences – the pursuit of individual expression, to the rhythm of the street. Mixing and matching your own way, creating your own unique combinations like no one else. A unique fashion statement that’s individual, liberating and democratic. By highlighting the endless combinations and interpretations curated by the in influencers, the “It’s what you do. Or don’t.” campaign highlights how Zalando’s wide range of streetwear inspires and enables people to express their personality through fashion, combining and creating unique outfits in personal ways. Streetwear is rooted in being effortless cool and not looking like you’re trying too hard. It’s a mish-mash of everything and anything. It’s nostalgia and contemporary. New and thrifted. Mixing luxury with everyday casual. Completely bold or utterly au natural. One part super thoughtout, another part super random. And it might seem like there’s no thought at all behind it. But that’s the thing. There is. Streetwear is about being unique and real, expressing yourself, whatever it takes. It’s about finding inspiration where no one else is looking. Or where everyone’s looking. It’s about combos that makes sense just because they don’t. Or out ts that don’t make sense just because they do. It’s about constantly refreshing – or not refreshing at all. About having one look today and then never again. Or the same look every day. That’s the beautiful contradiction of the streetwear attitude. Be ugly, be bold, be weird. Or don’t. Be cute, be pretty, be completely undetermined. Or don’t. Go full denim. Or don’t. Be expressive. Or don’t. It’s what you do. Or don’t.  

SALLE PRIVÉE launches CONCORDE
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SALLE PRIVÉE launches CONCORDE

Beauty 50 years after Concorde’s first test flight in 1969 SALLE PRIVÉE proudly launches its 6th eau de parfum for men and women: CONCORDE.   An ode to the world’s first and until today only supersonic passenger jet. A technological excellence that was far ahead of its time. Traveling across the Atlantic above sound speed between New York, London and Paris, whilst enjoying the generous allotments of Champagne and caviar and sitting next to movie stars, royals and heads of state, Concorde would become the ultimate symbol of the jet set lifestyle.    SALLE PRIVÉE’s latest novelty is an homage to this vanished elegance of traveling. A powerful intense eau de parfum, that will turn heads and leaves a signature trail.   After the vivid and boozy opening the luxurious elegant heart unfolds, expressing noble precious ingredients and luscious materials as velvet and gold. This extrovert creation is exceptionally decadent with a subtle raw and dirty touch. Truly seductive and addictive, truly aeroerotic.   Top notes: armagnac, juniper, black & pink pepper - Heart notes: guaiac wood, vetiver, patchouli, cashmeran, saffron, tobacco - Base notes: golden amber, leather, benzoin Siam, oudh, cedar, sandalwood   SALLE PRIVÉE’s Eau de Parfums are available through salle-privee.com and at selected boutiques in over 15 countries. In the Netherlands the perfume collection is exclusively available at the Perfume Lounge and Skins Cosmetics.   Price SALLE PRIVÉE Eau de Parfum: € 190,- (100ml)   About SALLE PRIVÉE: SALLE PRIVÉE is a Dutch modernist, luxury label that exists to offer a permanent collection of timeless pieces and fragrances governed by simplicity, elegance and craftsmanship. Designed for men, but also to be adored and worn by women.    In line with the brand’s aesthetic ideals - inspired by the elements of Architecture, Art, Design and Motoring - and a conviction that true style extends to every facet of living, SALLE PRIVÉE also curates a collection of high-end lifestyle accessories as shoes and sunglasses.   www.salle-privee.com 50 years after Concorde’s first test flight in 1969 SALLE PRIVÉE proudly launches its 6th eau de parfum for men and women: CONCORDE.   An ode to the world’s first and until today only supersonic passenger jet. A technological excellence that was far ahead of its time. Traveling across the Atlantic above sound speed between New York, London and Paris, whilst enjoying the generous allotments of Champagne and caviar and sitting next to movie stars, royals and heads of state, Concorde would become the ultimate symbol of the jet set lifestyle.    SALLE PRIVÉE’s latest novelty is an homage to this vanished elegance of traveling. A powerful intense eau de parfum, that will turn heads and leaves a signature trail.   After the vivid and boozy opening the luxurious elegant heart unfolds, expressing noble precious ingredients and luscious materials as velvet and gold. This extrovert creation is exceptionally decadent with a subtle raw and dirty touch. Truly seductive and addictive, truly aeroerotic.   Top notes: armagnac, juniper, black & pink pepper - Heart notes: guaiac wood, vetiver, patchouli, cashmeran, saffron, tobacco - Base notes: golden amber, leather, benzoin Siam, oudh, cedar, sandalwood   SALLE PRIVÉE’s Eau de Parfums are available through salle-privee.com and at selected boutiques in over 15 countries. In the Netherlands the perfume collection is exclusively available at the Perfume Lounge and Skins Cosmetics.   Price SALLE PRIVÉE Eau de Parfum: € 190,- (100ml)   About SALLE PRIVÉE: SALLE PRIVÉE is a Dutch modernist, luxury label that exists to offer a permanent collection of timeless pieces and fragrances governed by simplicity, elegance and craftsmanship. Designed for men, but also to be adored and worn by women.    In line with the brand’s aesthetic ideals - inspired by the elements of Architecture, Art, Design and Motoring - and a conviction that true style extends to every facet of living, SALLE PRIVÉE also curates a collection of high-end lifestyle accessories as shoes and sunglasses.   www.salle-privee.com

BOSS Spring & Summer exclusive backstage
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BOSS Spring & Summer exclusive backstage

Fashion Week Exclusive backstage of BOSS collection shown in Milan. photographed by Luisa Pagani Exclusive backstage of BOSS collection shown in Milan. photographed by Luisa Pagani

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Daily Paper in collaboration with Van Gogh Museum
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Daily Paper in collaboration with Van Gogh Museum

Fashion Capturing the ordinary, making it extraordinary: The Daily Paper x Van Gogh Museum collection launches worldwide on Saturday 15th of February. Inspired by the life and work of Vincent Van Gogh, clothing brand Daily Paper has designed a capsule collection together with the Van Gogh Museum, incorporating several of Van Gogh’s masterpieces into a range of garments. A collaboration which sees the worlds of fashion and art merge.  On Friday 14th of February, Daily Paper and The Van Gogh Museum will open its doors to the public for a first preview of the collaborative collection through an official launch event at the Van Gogh Museum in Amsterdam. From Saturday 15th of February, the collection will be available both online via dailypaperclothing.com and the Van Gogh Museum webstore, and physically in the Daily Paper flagship store and the Van Gogh Museum Shop in Amsterdam, alongside selected retailers worldwide.  Capturing the ordinary, making it extraordinary: The Daily Paper x Van Gogh Museum collection launches worldwide on Saturday 15th of February. Inspired by the life and work of Vincent Van Gogh, clothing brand Daily Paper has designed a capsule collection together with the Van Gogh Museum, incorporating several of Van Gogh’s masterpieces into a range of garments. A collaboration which sees the worlds of fashion and art merge.  On Friday 14th of February, Daily Paper and The Van Gogh Museum will open its doors to the public for a first preview of the collaborative collection through an official launch event at the Van Gogh Museum in Amsterdam. From Saturday 15th of February, the collection will be available both online via dailypaperclothing.com and the Van Gogh Museum webstore, and physically in the Daily Paper flagship store and the Van Gogh Museum Shop in Amsterdam, alongside selected retailers worldwide. 

Kristen Stewart faces the Spring & Summer ad campaign of Chanel
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Kristen Stewart faces the Spring & Summer ad campaign of Chanel

Fashion  Ready-to-Wear Spring-Summer 2020 Ad campaign feautures Kristen Stewart ambassador of CHANEL, who is the face of the ad campaign shot by Jean-Baptiste Mondino. The Ready-to-Wear Spring-Summer 2020 collection will be available in boutiques in March.  Ready-to-Wear Spring-Summer 2020 Ad campaign feautures Kristen Stewart ambassador of CHANEL, who is the face of the ad campaign shot by Jean-Baptiste Mondino. The Ready-to-Wear Spring-Summer 2020 collection will be available in boutiques in March.

Diesel introduces its Spring & Summer campaign
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Diesel introduces its Spring & Summer campaign

Fashion DIESEL introduces its Spring/Summer 2020 For Successful Living campaign.  But first, a little history. The famous DIESEL tagline was created in the early 90’s, when founder Renzo Rosso wanted a phrase that would remain both timeless, and true to the growing denim label’s irreverent, bold and unexpected foundation. The phrase, in just a trio of words, captured Rosso’s vision by wrapping in and connoting: irony, provocation, eccentricity and kitsch. It also solidified a mantra he had: never talk down to your customers. Treat them as equals. Involve them in your world (that was interaction 30 years before it was called so). If you wore DIESEL, you were living successfully. Simple as that. While the claim has been part of DIESEL’s communications ever since, today DIESEL returns to its nucleus by debuting a new For Successful Living story, celebrating its core product, denim; acquainting a new generation with DIESEL’s original messaging as a challenger of conventions and common places; and reminding the world that living successfully means staying true to oneself (making YOUR way the successful way) – while not taking oneself too seriously.   The centerpiece of the Spring/Summer 2020 campaign is a film by François Rousselet. It features a superhero movie actor on set, having a tough day and not quite nailing his scenes. Over with it (or rather, after having exhausted his movie director), he heads back to his trailer, changes into his DIESEL denim gear, steps out looking way more relaxed, and does the thing he couldn’t do on set but is simply a consequence of who he really is. Watch the video in the link below to see for yourself.   Accompanying photography was lensed by Kourtney Roy, and features models floating, flexing and flying.    Because, what does it all boil down to, ultimately? That For Successful Livingis fundamentally about confidence, and the power that comes from finding in oneself both strength—and irony. for more information visit shop.diesel.com DIESEL introduces its Spring/Summer 2020 For Successful Living campaign.  But first, a little history. The famous DIESEL tagline was created in the early 90’s, when founder Renzo Rosso wanted a phrase that would remain both timeless, and true to the growing denim label’s irreverent, bold and unexpected foundation. The phrase, in just a trio of words, captured Rosso’s vision by wrapping in and connoting: irony, provocation, eccentricity and kitsch. It also solidified a mantra he had: never talk down to your customers. Treat them as equals. Involve them in your world (that was interaction 30 years before it was called so). If you wore DIESEL, you were living successfully. Simple as that. While the claim has been part of DIESEL’s communications ever since, today DIESEL returns to its nucleus by debuting a new For Successful Living story, celebrating its core product, denim; acquainting a new generation with DIESEL’s original messaging as a challenger of conventions and common places; and reminding the world that living successfully means staying true to oneself (making YOUR way the successful way) – while not taking oneself too seriously.   The centerpiece of the Spring/Summer 2020 campaign is a film by François Rousselet. It features a superhero movie actor on set, having a tough day and not quite nailing his scenes. Over with it (or rather, after having exhausted his movie director), he heads back to his trailer, changes into his DIESEL denim gear, steps out looking way more relaxed, and does the thing he couldn’t do on set but is simply a consequence of who he really is. Watch the video in the link below to see for yourself.   Accompanying photography was lensed by Kourtney Roy, and features models floating, flexing and flying.    Because, what does it all boil down to, ultimately? That For Successful Livingis fundamentally about confidence, and the power that comes from finding in oneself both strength—and irony. for more information visit shop.diesel.com

Gucci Osteria da Massimo Bottura in Beverly Hills
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Gucci Osteria da Massimo Bottura in Beverly Hills

Food Gucci Osteria da Massimo Bottura Beverly Hills, an intimate restaurant by world-renowned three-Michelin-star Chef Massimo Bottura, opens onthe roof of Gucci’s Los Angeles store. A first for both Bottura and Gucci in the United States, the space boasts outdoor seating and sprawling views of Beverly Hills and is an exciting addition to the dynamic and culturally diverse Los Angeles food landscape. Gucci Osteria da Massimo Bottura Beverly Hills is a continuation of Massimo’s collaboration with Gucci, which began in 2018 with Gucci Osteria at the Gucci Garden in Florence, which has recently been awarded one Michelin star. The partnership originates from a childhood friendship between Gucci CEO Marco Bizzarri and Chef Massimo Bottura and celebrates their shared love of two core Italian cultural themes: food and fashion. Growing up together in Modena, Italy, they have challenged each other to innovate in their respective fields and thus, created a destination steeped in passion and heritage, viewed through an original and creative lens. Chef Massimo Bottura and Karime López, the first female Mexican chef to receive a Michelin star and the chef de cuisine at Gucci Osteria da Massimo Bottura in Florence, worked alongside Mattia Agazzi for Gucci Osteria Beverly Hills. Mattia has recently relocated to Los Angeles after working as Karime’s Sous Chef in Italy, bringing Massimo, Karime and Mattia’s shared creative vision to the Californian coast. The menu is deeply Italian, inspired by their international careers and culinary travel as well as their passion for art and music. The menu will include signaturedishes such as Chef Massimo’s famed Tortellini with Parmigiano Reggiano cream and thelegendary Emilia burger, as well as new California-inspired dishes. Using organic produce sourced from local farmer’s markets, the plates at Gucci Osteria daMassimo Bottura Beverly Hills will honor the complex variety of culinary influences from around the world that can only be found in Los Angeles. The new Gucci outpost in California allows Chef Massimo Bottura to develop and transform classic Italian recipes into cross-cultural compositions by mixing references, techniques and flavors within each dish. Gucci Osteria Beverly Hills will not only be a fixture on Rodeo Drive, but an important part of the evolving experimental food scene that further establishes Los Angeles as a place of culinary innovation. The restaurant’s design includes details of Gucci Osteria in Florence through the use of GucciDécor wallpaper, antique mirrors, red marble dining tables and wicker dining chairs. Unique elements that distinguish the Los Angles location include herringbone wood flooring and cherry red velvet banquettes, while the outdoor terrace has Italian marble mosaic floors and features an antique wooden pulpit serving as the Osteria’s outdoor bar. Set in an intimate and cozyenvironment, the Osteria Beverly Hills will seat nearly 50 guests for lunch and dinner seven days a week. Gucci’s connection with Los Angeles began before the opening of the Rodeo Drive flagshipgiven the brand’s deep-rooted history with the Jet Set celebrity culture of the 1970s. Since then,the House’s relationship to the iconic city has only strengthened. Since his appointment as Creative Director in 2015, Alessandro Michele continues to display a fascination with Hollywood. His inspiration can be traced season over season as seen through a Chateau Marmont capsule collection, a Paramount Studios capsule collection, the re-launch of the Gucci Guilty fragrance at the Hollywood Forever Cemetery, the SS19 advertising campaign celebrating the golden age of Hollywood, and more. Additionally, Gucci has continuously supported the local art and film community with the annual LACMA Art+Film Gala, co-chaired by Alessandro Michele. This new venture for Gucci will intertwine the worlds of culture, foodand fashion together to create an unforgettable LA experience. Gucci Osteria da Massimo Bottura Beverly Hills will officially open February 17th, 2020. Gucci Osteria da Massimo Bottura Beverly Hills, an intimate restaurant by world-renowned three-Michelin-star Chef Massimo Bottura, opens onthe roof of Gucci’s Los Angeles store. A first for both Bottura and Gucci in the United States, the space boasts outdoor seating and sprawling views of Beverly Hills and is an exciting addition to the dynamic and culturally diverse Los Angeles food landscape. Gucci Osteria da Massimo Bottura Beverly Hills is a continuation of Massimo’s collaboration with Gucci, which began in 2018 with Gucci Osteria at the Gucci Garden in Florence, which has recently been awarded one Michelin star. The partnership originates from a childhood friendship between Gucci CEO Marco Bizzarri and Chef Massimo Bottura and celebrates their shared love of two core Italian cultural themes: food and fashion. Growing up together in Modena, Italy, they have challenged each other to innovate in their respective fields and thus, created a destination steeped in passion and heritage, viewed through an original and creative lens. Chef Massimo Bottura and Karime López, the first female Mexican chef to receive a Michelin star and the chef de cuisine at Gucci Osteria da Massimo Bottura in Florence, worked alongside Mattia Agazzi for Gucci Osteria Beverly Hills. Mattia has recently relocated to Los Angeles after working as Karime’s Sous Chef in Italy, bringing Massimo, Karime and Mattia’s shared creative vision to the Californian coast. The menu is deeply Italian, inspired by their international careers and culinary travel as well as their passion for art and music. The menu will include signaturedishes such as Chef Massimo’s famed Tortellini with Parmigiano Reggiano cream and thelegendary Emilia burger, as well as new California-inspired dishes. Using organic produce sourced from local farmer’s markets, the plates at Gucci Osteria daMassimo Bottura Beverly Hills will honor the complex variety of culinary influences from around the world that can only be found in Los Angeles. The new Gucci outpost in California allows Chef Massimo Bottura to develop and transform classic Italian recipes into cross-cultural compositions by mixing references, techniques and flavors within each dish. Gucci Osteria Beverly Hills will not only be a fixture on Rodeo Drive, but an important part of the evolving experimental food scene that further establishes Los Angeles as a place of culinary innovation. The restaurant’s design includes details of Gucci Osteria in Florence through the use of GucciDécor wallpaper, antique mirrors, red marble dining tables and wicker dining chairs. Unique elements that distinguish the Los Angles location include herringbone wood flooring and cherry red velvet banquettes, while the outdoor terrace has Italian marble mosaic floors and features an antique wooden pulpit serving as the Osteria’s outdoor bar. Set in an intimate and cozyenvironment, the Osteria Beverly Hills will seat nearly 50 guests for lunch and dinner seven days a week. Gucci’s connection with Los Angeles began before the opening of the Rodeo Drive flagshipgiven the brand’s deep-rooted history with the Jet Set celebrity culture of the 1970s. Since then,the House’s relationship to the iconic city has only strengthened. Since his appointment as Creative Director in 2015, Alessandro Michele continues to display a fascination with Hollywood. His inspiration can be traced season over season as seen through a Chateau Marmont capsule collection, a Paramount Studios capsule collection, the re-launch of the Gucci Guilty fragrance at the Hollywood Forever Cemetery, the SS19 advertising campaign celebrating the golden age of Hollywood, and more. Additionally, Gucci has continuously supported the local art and film community with the annual LACMA Art+Film Gala, co-chaired by Alessandro Michele. This new venture for Gucci will intertwine the worlds of culture, foodand fashion together to create an unforgettable LA experience. Gucci Osteria da Massimo Bottura Beverly Hills will officially open February 17th, 2020.

Calvin Klein reveals the new CK ONE
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Calvin Klein reveals the new CK ONE

Fashion Calvin Klein, Inc. and Calvin Klein Fragrances,  today revealed the new CK ONE underwear and jeans collections and CK EVERYONE, a clean fragrance, both inspired by the raw and rebel spirit of the original CK ONE. The collection and fragrance are unveiled in a global advertising campaign, proclaiming, “I am one, I am many. I love everyone of me.” A tribute to individuality and the freedom of self-expression, the campaign shot by Glen Luchford stars a group of modern multi-hyphenates including musician and actor Eliot Sumner, skater and photographer Evan Mock, musician and makeup artist MLMA, rapper and dancer Priddy the Opp, and models Cara Taylor and Parker Van Noord. The energetic, enigmatic visuals explore the many aspects of self, boldly embracing and proudly showcasing to the world a collective individuality and shattering of the status quo. It is a powerful celebration for those unconstrained by boundaries, gender norms and definitions. The advertising campaign will be featured globally and supported bydigital, social, high impact outdoor locations, print and TV. The new fashion collections and fragrance mark the next chapter of the iconic CK ONE story. Jeans and underwear include staple wardrobe pieces with genderless appeal. The CK ONE underwear collection features graphic prints with bold all-over monogram logos, repeating roses and new colorwaves in key cotton and micro fiber styles. Camo prints, color-blocked styles with a ribbed, sock- inspired waistband and a Recycle capsule featuring underwear and t-shirts made from recycled plastic water bottles will also drop later this season. The CK ONE jeans collection includes logo tees, graphic hoodies and timeless denim silhouettes such as oversized trucker jackets, denim vests, and mom and dad jeans, as well as skirts and shorts with raw hem cuts. Calvin Klein introduces its first clean, gender-free and environmentally conscious fragrance, CK EVERYONE. CK EVERYONE is formulated with 79% naturally derived ingredients, including naturally derived alcohol, and is vegan, recyclable, and comes in a folding carton that contains 30% post- consumer recycled materials. CK EVERYONE is a bold new fragrance for every generation, inspired by the authentic and youthful-minded. Master perfumer and creator of the original CK ONE fragrance, Alberto Morillas, crafted a clean and genderless fragrance exuding freshness using naturally derived ingredients and ignoring the traditional signifiers of gender, as reflected in the non-conformity of both the scent and campaign. A citrus fragrance that uplifts with zesty organic orange oil is paired with a blue tea accord and a vibrant cedarwood base creating the perfect combination of clean freshness, sweet sensuality and provocative edge. Combining two icons, CK EVERYONE pays homage to the iconic CALVIN KLEIN UNDERWEAR waistband with a reusable signature elastic band on the bottle. Coinciding with the launch in North America is the I LOVE EVERYONE OF ME POP-UP in New York City. Open to the public from Thursday, February 13 – Saturday, February 15, visitors will be able to explore and shop the new CK EVERYONE fragrance and CK ONE underwear and jeans. A dedicated fragranceroom will allow visitors to discover the different fragrance notes while immersive photo moments play with the concept of individuality referenced in the ad campaign. At the experience, visitors will also have the opportunity to have their image projected on the brand’s famed Houston Street billboard during the duration of the activation.   Calvin Klein, Inc. and Calvin Klein Fragrances,  today revealed the new CK ONE underwear and jeans collections and CK EVERYONE, a clean fragrance, both inspired by the raw and rebel spirit of the original CK ONE. The collection and fragrance are unveiled in a global advertising campaign, proclaiming, “I am one, I am many. I love everyone of me.” A tribute to individuality and the freedom of self-expression, the campaign shot by Glen Luchford stars a group of modern multi-hyphenates including musician and actor Eliot Sumner, skater and photographer Evan Mock, musician and makeup artist MLMA, rapper and dancer Priddy the Opp, and models Cara Taylor and Parker Van Noord. The energetic, enigmatic visuals explore the many aspects of self, boldly embracing and proudly showcasing to the world a collective individuality and shattering of the status quo. It is a powerful celebration for those unconstrained by boundaries, gender norms and definitions. The advertising campaign will be featured globally and supported bydigital, social, high impact outdoor locations, print and TV. The new fashion collections and fragrance mark the next chapter of the iconic CK ONE story. Jeans and underwear include staple wardrobe pieces with genderless appeal. The CK ONE underwear collection features graphic prints with bold all-over monogram logos, repeating roses and new colorwaves in key cotton and micro fiber styles. Camo prints, color-blocked styles with a ribbed, sock- inspired waistband and a Recycle capsule featuring underwear and t-shirts made from recycled plastic water bottles will also drop later this season. The CK ONE jeans collection includes logo tees, graphic hoodies and timeless denim silhouettes such as oversized trucker jackets, denim vests, and mom and dad jeans, as well as skirts and shorts with raw hem cuts. Calvin Klein introduces its first clean, gender-free and environmentally conscious fragrance, CK EVERYONE. CK EVERYONE is formulated with 79% naturally derived ingredients, including naturally derived alcohol, and is vegan, recyclable, and comes in a folding carton that contains 30% post- consumer recycled materials. CK EVERYONE is a bold new fragrance for every generation, inspired by the authentic and youthful-minded. Master perfumer and creator of the original CK ONE fragrance, Alberto Morillas, crafted a clean and genderless fragrance exuding freshness using naturally derived ingredients and ignoring the traditional signifiers of gender, as reflected in the non-conformity of both the scent and campaign. A citrus fragrance that uplifts with zesty organic orange oil is paired with a blue tea accord and a vibrant cedarwood base creating the perfect combination of clean freshness, sweet sensuality and provocative edge. Combining two icons, CK EVERYONE pays homage to the iconic CALVIN KLEIN UNDERWEAR waistband with a reusable signature elastic band on the bottle. Coinciding with the launch in North America is the I LOVE EVERYONE OF ME POP-UP in New York City. Open to the public from Thursday, February 13 – Saturday, February 15, visitors will be able to explore and shop the new CK EVERYONE fragrance and CK ONE underwear and jeans. A dedicated fragranceroom will allow visitors to discover the different fragrance notes while immersive photo moments play with the concept of individuality referenced in the ad campaign. At the experience, visitors will also have the opportunity to have their image projected on the brand’s famed Houston Street billboard during the duration of the activation.  

Hermès launches Rouge Hermès
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Hermès launches Rouge Hermès

Beauty Hermès, a house of objects since 1837, presents its sixteenth métier, Beauty, with its first collection, Rouge Hermès, devoted to the beauty of the lips. “We approach this new métier in our own way, and with a great deal of pleasure. Hermès Beautyis part of who we are: a house where everything comes from creation, driven by artisans who seek to accompany the men and women of today with elegance, and with the integrity and au- thenticity that we represent. It is the quintessence of our affection for surprise and wonder, which embraces the object, its design, and the desire to be useful while inspiring dreams.” Axel Dumas, CEO of Hermès The fruit of design, research and development work initiated more than five years ago and di- rected by Agnès de Villers, CEO of Hermès Perfume & Beauty, in the spirit of excellence and the integration of know-how that characterises Hermès, Hermès Beauty is a collaborative creation under the aegis of Pierre-Alexis Dumas, artistic director of Hermès. Pierre Hardy, creative director of Hermès jewellery and Hermès shoes, designed the object. BaliBarret, artistic director of the women’s universe and creative director of women’s silk, contributedher vision of femininity and colour, while Jérôme Touron, creative director of Hermès Beauty, transposed this vision into make-up. Their work on objects, materials, colours and gestures de- veloped freely through shared affinities and connections. Finally, Christine Nagel, Director ofHermès’ olfactory creation, gave this collection its fragrance. Rouge Hermès lipsticks are Hermès objects in their own right, expressing all of the house’sprinciples in a small item of make-up. They share the same aesthetic of function as all Hermès objects. “Our approach to beauty is fundamental. It is to reveal and highlight what is naturally there, with elegance, comfort and pleasure. I like the idea of Hermès as an intimate companion, revealingone’s deepest self. I associate Hermès’ beauty objects with self-fulfilment, with the colour of anindividual’s personality,” asserts Pierre-Alexis Dumas. Created from noble materials – lacquered, brushed and polished metal in black, white or permabrass gold – assembled by hand, the lipsticks are rechargeable and made to last. As Pierre Hardy explains, “I love the simplicity of pure shapes that colours have the ability to animate.Intuitively, to become timeless, this object had to be able to morph, remain iconic, but stay fluid, be part of a connected sequence, and perpetually recognisable. A constant yet ever-changingobject.”   The sensual and fine textures of the sticks deposit colour in a single stroke, with a matt or satinfinish reminiscent of the house’s Doblis and Box leathers. “Materials carry colour. They give it its strength and its subtlety. They give it a particular finish. At Hermès, colours travel. They arereinvented from one material to another,” states Jérôme Touron. The house’s elegance, spirit and imagination are expressed in 24 hues, a sophisticated selection inspired by the métiers of Silk, with the infinite richness of its colour references (75,000 shades), and Leather (900 shades). “Like a silk scarf gracing a woman’s neck that creates radiance and reveals her beauty, for Hermès Beauty we wanted to discover or rediscover the emotion of colouras a fundamental feminine trait,” explains Bali Barret. “At Hermès, colour is an irrational,intoxicating passion, a craftsmanship of nuances, an obsession with striking the right tone, and alanguage all of its own.” The emblematic collection is accompanied by a twice-yearly limited edition of three colours. As beautiful inside as they are on the outside, Rouge Hermès objects cultivate sensory appeal and attention to detail, right down to a miniature version of the famous orange box. Other beauty objects accompany the lipstick and form the basis of a ritual: a lip care balm, Poppy lip shine, a universal lip pencil, and a lip brush in lacquered wood. A collection of leather accessories – cases and a moon mirror – invite movement. Hermès Beauty will be enhanced with other objects, to be revealed every six months from September 2020, until a complete line of make-up is created. The Rouge Hermès collection will be available from 4th March 2020 in selected Hermès stores and retail outlets in 35 countries. Hermès, a house of objects since 1837, presents its sixteenth métier, Beauty, with its first collection, Rouge Hermès, devoted to the beauty of the lips. “We approach this new métier in our own way, and with a great deal of pleasure. Hermès Beautyis part of who we are: a house where everything comes from creation, driven by artisans who seek to accompany the men and women of today with elegance, and with the integrity and au- thenticity that we represent. It is the quintessence of our affection for surprise and wonder, which embraces the object, its design, and the desire to be useful while inspiring dreams.” Axel Dumas, CEO of Hermès The fruit of design, research and development work initiated more than five years ago and di- rected by Agnès de Villers, CEO of Hermès Perfume & Beauty, in the spirit of excellence and the integration of know-how that characterises Hermès, Hermès Beauty is a collaborative creation under the aegis of Pierre-Alexis Dumas, artistic director of Hermès. Pierre Hardy, creative director of Hermès jewellery and Hermès shoes, designed the object. BaliBarret, artistic director of the women’s universe and creative director of women’s silk, contributedher vision of femininity and colour, while Jérôme Touron, creative director of Hermès Beauty, transposed this vision into make-up. Their work on objects, materials, colours and gestures de- veloped freely through shared affinities and connections. Finally, Christine Nagel, Director ofHermès’ olfactory creation, gave this collection its fragrance. Rouge Hermès lipsticks are Hermès objects in their own right, expressing all of the house’sprinciples in a small item of make-up. They share the same aesthetic of function as all Hermès objects. “Our approach to beauty is fundamental. It is to reveal and highlight what is naturally there, with elegance, comfort and pleasure. I like the idea of Hermès as an intimate companion, revealingone’s deepest self. I associate Hermès’ beauty objects with self-fulfilment, with the colour of anindividual’s personality,” asserts Pierre-Alexis Dumas. Created from noble materials – lacquered, brushed and polished metal in black, white or permabrass gold – assembled by hand, the lipsticks are rechargeable and made to last. As Pierre Hardy explains, “I love the simplicity of pure shapes that colours have the ability to animate.Intuitively, to become timeless, this object had to be able to morph, remain iconic, but stay fluid, be part of a connected sequence, and perpetually recognisable. A constant yet ever-changingobject.”   The sensual and fine textures of the sticks deposit colour in a single stroke, with a matt or satinfinish reminiscent of the house’s Doblis and Box leathers. “Materials carry colour. They give it its strength and its subtlety. They give it a particular finish. At Hermès, colours travel. They arereinvented from one material to another,” states Jérôme Touron. The house’s elegance, spirit and imagination are expressed in 24 hues, a sophisticated selection inspired by the métiers of Silk, with the infinite richness of its colour references (75,000 shades), and Leather (900 shades). “Like a silk scarf gracing a woman’s neck that creates radiance and reveals her beauty, for Hermès Beauty we wanted to discover or rediscover the emotion of colouras a fundamental feminine trait,” explains Bali Barret. “At Hermès, colour is an irrational,intoxicating passion, a craftsmanship of nuances, an obsession with striking the right tone, and alanguage all of its own.” The emblematic collection is accompanied by a twice-yearly limited edition of three colours. As beautiful inside as they are on the outside, Rouge Hermès objects cultivate sensory appeal and attention to detail, right down to a miniature version of the famous orange box. Other beauty objects accompany the lipstick and form the basis of a ritual: a lip care balm, Poppy lip shine, a universal lip pencil, and a lip brush in lacquered wood. A collection of leather accessories – cases and a moon mirror – invite movement. Hermès Beauty will be enhanced with other objects, to be revealed every six months from September 2020, until a complete line of make-up is created. The Rouge Hermès collection will be available from 4th March 2020 in selected Hermès stores and retail outlets in 35 countries.

Alexander Mcqueen Spring & Summer 2020
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Alexander Mcqueen Spring & Summer 2020

Fashion The Alexander Mcqueen Spirng & Summer 2020 campaign featuring Vivien Solari, Felice Noordhoff, Imaan Hammam. photographed by Jamie Hawkesworth. The Alexander Mcqueen Spirng & Summer 2020 campaign featuring Vivien Solari, Felice Noordhoff, Imaan Hammam. photographed by Jamie Hawkesworth.

Speaking with Alex Pettyfer
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Speaking with Alex Pettyfer

Men From an actor to a director, Alex Pettyfer is making his dreams a reality   Alex Pettyfer, a successful British actor, writer and director, made his acting debut in 2005. His most notable roles to date include Magic Mike, I Am Number Four, In Time, just to name a few. In 2017 he made his directorial debut with the film Back Roads, which he also starred in and produced. This was just another step onto a new path in his career.     1. If you were put in a time machine and 10 years in the future, what changes would you like to see in the world? I would like to see that we come up with a better solution towards climate change and our mentality united as a whole towards saving our planet.    2. What are the 3 things you would change in the world? We are becoming addicted to an alternate reality, this futuristic world, where technology is prospering as we're becoming addicted to 7 second or 15 second clips, as we swipe  with this voyeuristic nature. I think we are losing touch with reality and creating this alternate online versions of ourselves. I would like to see a larger connection to nature and being more grounded and in touch with our world. I do think that there is something beautiful about a cyber connection, this feeling of being connected throughout the world, which is addictive, but I think everything has to have a duality and a balance.   3. As we are speaking of fashion, what trends do you see shaping the future of men's fashion? I love the era of Alain Delon and this french noir cinema wear, it is amazing and beautiful. It kind of blended into America as well with Steve McQueen. It's classic, chic, nostalgic. I admire what Hedi Slimane has done with Celine, it was really the only show at Paris fashion week that felt kind of different, it was something that really resonated with me.    4. Who, in your opinion, will be the biggest fashion icons - male and female - of the next 5 years? Why?  Hopefully Hedi, he's one of my best friends and I love him to bits. I think what he's gonna do with Celine and what he did with Saint Laurent is great. He doesn't just go into something, he doesn't just design, he reinvents, immerses himself into the culture and tells a story.   5. Singapore, Tokyo and Dubai are among the most futuristic destinations at the time and travelling trends are changing constantly. Which destination will be on the top of travelling lists in the future in your opinion? The future can be past or present, we can go to a place and kind of feel like we've gone back in time or advanced into the future. I'll tell you the most beautiful place I've been and it's not futuristic. I've visited it recently and thought it was magical. San Miguel del Monte in Mexico, it's like going back in time, there's an energy in the soil that when you're there you feel so connected, present within yourself.  From a tourist futuristic point of view and as a place that technology and the future are kind of evolving, I think it's Silicon Valley. I think San Francisco is turning into a hub of some really special and creative ideas that are gonna prosper and hopefully change the world.    6. Let's focus a little also on the past. Which is the one thing from the past you would like to see being popular again in the future? Phones without cameras, the little brick phones that you used to play snake on. That was the only game or entertainment you had. Or the Blackberry, the old school Blackberry.   7. If you could choose any of the actors/actresses you have never worked with yet, who would you choose and why? Jane Fonda. She's an icon to me. I met her once at the premiere of a film we were both in together, called "The Butler", but I would do anything to share the screen with her. Those five minutes I got to speak to her after the premiere was a highlight for me. She was so generous and took time to engage with me. That made the experience of meeting her so much more special.   8. What are your next projects and which one you're most excited about?  I have I-Land at Netflix from a genious mind Neil LaBute, which I'm really excited about and it comes out about now. It is a really cool sci-fi show and there's a lot of mystery elements, people don't really know who they are on this island, it's about self discovery. There's an omnious feel to the show, so you're discovering it as the characters are discovering it.  I also have a film called "Warning", which is also sci-fi and it's about all these stories that are interconnecting about life, love and tragedy, all set way in the future. I'm just about to start a film called "Echo Boomers", which my production company, Dark Dreams Entertainment, will produce. It's the second time I'm collaborating with Michael Shannon. We did a movie in 2016, called "Elvis & Nixon".   9. How do you look at your development as an actor from the start of your carrer up until now through different roles? As an actor or to be an actor is very therapeutic and I think that you have a lot of self discovery through each experience that you endure. For example, with Magic Mike I didn't know how to dance and didn't know anything about that world and I think that with each experience that you take on there's an element of learning and absorbing the information of whatever that cultural element is or whatever the background of the character is historically. I did The Butler and I learned all about American history and the history on slavery. As a human being you strive with education, we only grow through education and experience, learning about our past to help our present and future. So I think I'm a very lucky man to be in a position with the opportunites I'm given.    10. What do you envision for your life to look like in the future? I always wanted to be a director, that was always a goal. I happen to be very lucky to have become an actor and kind of learn the craft in a different way. I love story telling, I think everything has a story behind it, whether you're a part of a fashion brand or developing a story for people to relate to. I think being creative is the key to growth for me. I just finnished writing a script, but the goal is to focus on development through my production company "Dark Dreams Entertainment" and to hopefully bring film and television to the screen so people can be entertained. We can't wait to see more of his directorial projects.   photos by: Philippe Vogelenzang ; styling by: Koen T. Hendriks at House of Orange; hair by Ilham Mestour; make-up by Carlos saidel; casting by: Timotej Letonja; fashion assistant: Wouter Rave; photography assistant: Jorin Koers From an actor to a director, Alex Pettyfer is making his dreams a reality   Alex Pettyfer, a successful British actor, writer and director, made his acting debut in 2005. His most notable roles to date include Magic Mike, I Am Number Four, In Time, just to name a few. In 2017 he made his directorial debut with the film Back Roads, which he also starred in and produced. This was just another step onto a new path in his career.     1. If you were put in a time machine and 10 years in the future, what changes would you like to see in the world? I would like to see that we come up with a better solution towards climate change and our mentality united as a whole towards saving our planet.    2. What are the 3 things you would change in the world? We are becoming addicted to an alternate reality, this futuristic world, where technology is prospering as we're becoming addicted to 7 second or 15 second clips, as we swipe  with this voyeuristic nature. I think we are losing touch with reality and creating this alternate online versions of ourselves. I would like to see a larger connection to nature and being more grounded and in touch with our world. I do think that there is something beautiful about a cyber connection, this feeling of being connected throughout the world, which is addictive, but I think everything has to have a duality and a balance.   3. As we are speaking of fashion, what trends do you see shaping the future of men's fashion? I love the era of Alain Delon and this french noir cinema wear, it is amazing and beautiful. It kind of blended into America as well with Steve McQueen. It's classic, chic, nostalgic. I admire what Hedi Slimane has done with Celine, it was really the only show at Paris fashion week that felt kind of different, it was something that really resonated with me.    4. Who, in your opinion, will be the biggest fashion icons - male and female - of the next 5 years? Why?  Hopefully Hedi, he's one of my best friends and I love him to bits. I think what he's gonna do with Celine and what he did with Saint Laurent is great. He doesn't just go into something, he doesn't just design, he reinvents, immerses himself into the culture and tells a story.   5. Singapore, Tokyo and Dubai are among the most futuristic destinations at the time and travelling trends are changing constantly. Which destination will be on the top of travelling lists in the future in your opinion? The future can be past or present, we can go to a place and kind of feel like we've gone back in time or advanced into the future. I'll tell you the most beautiful place I've been and it's not futuristic. I've visited it recently and thought it was magical. San Miguel del Monte in Mexico, it's like going back in time, there's an energy in the soil that when you're there you feel so connected, present within yourself.  From a tourist futuristic point of view and as a place that technology and the future are kind of evolving, I think it's Silicon Valley. I think San Francisco is turning into a hub of some really special and creative ideas that are gonna prosper and hopefully change the world.    6. Let's focus a little also on the past. Which is the one thing from the past you would like to see being popular again in the future? Phones without cameras, the little brick phones that you used to play snake on. That was the only game or entertainment you had. Or the Blackberry, the old school Blackberry.   7. If you could choose any of the actors/actresses you have never worked with yet, who would you choose and why? Jane Fonda. She's an icon to me. I met her once at the premiere of a film we were both in together, called "The Butler", but I would do anything to share the screen with her. Those five minutes I got to speak to her after the premiere was a highlight for me. She was so generous and took time to engage with me. That made the experience of meeting her so much more special.   8. What are your next projects and which one you're most excited about?  I have I-Land at Netflix from a genious mind Neil LaBute, which I'm really excited about and it comes out about now. It is a really cool sci-fi show and there's a lot of mystery elements, people don't really know who they are on this island, it's about self discovery. There's an omnious feel to the show, so you're discovering it as the characters are discovering it.  I also have a film called "Warning", which is also sci-fi and it's about all these stories that are interconnecting about life, love and tragedy, all set way in the future. I'm just about to start a film called "Echo Boomers", which my production company, Dark Dreams Entertainment, will produce. It's the second time I'm collaborating with Michael Shannon. We did a movie in 2016, called "Elvis & Nixon".   9. How do you look at your development as an actor from the start of your carrer up until now through different roles? As an actor or to be an actor is very therapeutic and I think that you have a lot of self discovery through each experience that you endure. For example, with Magic Mike I didn't know how to dance and didn't know anything about that world and I think that with each experience that you take on there's an element of learning and absorbing the information of whatever that cultural element is or whatever the background of the character is historically. I did The Butler and I learned all about American history and the history on slavery. As a human being you strive with education, we only grow through education and experience, learning about our past to help our present and future. So I think I'm a very lucky man to be in a position with the opportunites I'm given.    10. What do you envision for your life to look like in the future? I always wanted to be a director, that was always a goal. I happen to be very lucky to have become an actor and kind of learn the craft in a different way. I love story telling, I think everything has a story behind it, whether you're a part of a fashion brand or developing a story for people to relate to. I think being creative is the key to growth for me. I just finnished writing a script, but the goal is to focus on development through my production company "Dark Dreams Entertainment" and to hopefully bring film and television to the screen so people can be entertained. We can't wait to see more of his directorial projects.   photos by: Philippe Vogelenzang ; styling by: Koen T. Hendriks at House of Orange; hair by Ilham Mestour; make-up by Carlos saidel; casting by: Timotej Letonja; fashion assistant: Wouter Rave; photography assistant: Jorin Koers

Interview with Gitte Wetter
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Interview with Gitte Wetter

Fashion Samsøe  Samsøe, a brand with a nod to Scandinavian heritage, is focusing on contemporary clothing, footwear and accessories for both men and women. It combines the utilitarian energy of Copenhagen street sytle with a quintessentially spirit of Scandinavia. Gitte Wetter, Head of Samsøe  Samsøe'smenswear, has been with the brand for almost a decade. Over these years she has seen the brand evolve from being a local Danish brand to an international brand with stores all around the world.    1. Gitte, tell us more about yourself. Just after I finished fashion school I have had my own brand forlike three years. It was really good, but really tough. I did menswear,but it actually turned out to be unisex,because a lot of women liked ittoo. Itwas really tough to be on my own,so I decided to get a deal and then I got a job in a place that I didn't want to bein. One of my friends, who wasworking atSamsøe & Samsøe, told me there was anopeningat the brand and that's whenI started. That'snow like nine years ago. I enjoyitreally, really much.    2. Why did you choose fashion design and what made you do menswear in particular? I think it's a classic story,I'm from countrysideandwhen I was a kid,I was I was really boyish in a way and I likedto dress a little bit different than others. I really liked the way I was dressing and I always loved drawing and beingcreative. So, I think that was my goal in a way. Then I went to fashion school. When I started at the fashion school, there was nobody making menswear.Well actually, maybe it was kind of a rebel thing for me. I wantedto do menswearbecause nobody else wasdoing it. But I also really find it super interesting because of the silhouettes and because you can really dig into the small detailing compared to a womenswear,where it'smore like the whole look. You can really work with the small details,fabrics and colours.   3. What menswear trend do you see coming back into fashion? For a while there's been this big focus on street wear and work wearand I'm really into workwear.But,I see a tendency for more classic mens work wear coming, withmaybe mixingit with the streetwear look. I also really see that young kids are much more into styling. It's not about one look, it's about finding your own look with mixing different styles together. I think that's very interesting andimportantfor the world as well, that people are more creative.Also,with all this mass production I think it's good that people keep mixingnew clothes with a lot of second handclothes.That they find their own way of expressing themselves.   4. What is it that inspires you the most? I'm going a lot to the concerts, looking at upcoming bands. That's inspired me a lot. I Think they're really creative andspecial. I also travela lot to Japanand I think these guys are the most stylish men actually. From my perspective, I think the qualities and the shapesarejust you very unique and you don't find that anywhere else. So that's a big inspiration for me.   5. What is your favourite colour and why?  Ireally love black, but actually my favourite colour is blue,especially indigo blue.I think it's a classic colour, but it's also a colour which can just get more and more beautiful during the years. And if you wash it, the coluor will changeandI think that's very interesting. And I love workwear and the old school workwear was also blue.   6. What makes Samsøe  Samsøeunique in your words? Samsøe  Samsøe as a company, especially because we have this family feeling, we are like one family. When I started it was a small company and everybody knew each other. But even though we have been growing a lot,we work in a structure where everyone is sitting close to each other andcan say whatever you wants to anyone at anytime.People are staying with the brand areallylong time,it's not only me that's been there for a long time. You really have a lot of good friends in the company and I find that really unique. About the clothing, Samsøe  Samsøeis a really Scandinavian brand.We're finding our roots in this Scandinavian design tradition. We always talk about the Danish design architects, which did all these furniture,like four moons. They have their ideas of how to make furniture with good qualityand clean linesandwe adapted that to our brand. That's the essence of the company now. The most important for us is to be trueto our customers, to give them a new development,but still keep the good qualities and a real good price as well.    7. Tell us a little bit more about the fall/winter 2019 collection. The inspiration was taken from the North Sea andthe collectionis called »North Sea Nostalgia«. It's us thinking about how people are living today. Instead of traveling to Paris, New York and all these big cities, we really see peopleslow down when they go onholiday and maybe go into the natureor maybe to the North Seato relax and get some fresh air. Ithink as freetime is unique now,you really have to focus on that. So that was the whole idea,togo back to the roots to find some elements from the old fishermen's and thecolours from the nature. We're alsoworking a lot with structuresin this collection, so that's basically what it's all about.   8. Where do you see yourself in 5 years? When I started at Samsøe  Samsøe I though I'll stay here one year. Now I've been here fornine years, but I really see a big development area. Not one day is the sameas the other. Istill get a kick of a excitement to do these clothes for Samsøe Samsøe,and so I really see myself staying in the company and fight for the new things,with sustainability andchanging the world with fashion as well.    9. Where do you see the future of mens fashion evolving? I think a lot of menswear brands aregoing into womenswear as wellnow. I really see all this gender free, unisex style and I think it'simportant that we're more open minded. I really love that because I love wearing menswear as well. I also see that men are more open nowadays and in the past men were boring and wore just classic menswear. But now, when I see cool young guys in Copenhagen, I'm so inspired by them. Young kids are more daring in the way of mixing different styles,so I think menswear is getting more creative in a way.I'm really happy as at Samsøe & Samsøeas well we'reusing much more unique qualities than before. Also more feminine qualities,like tensile material,different linen, a bit of structuresand also with length and the silhouettes. We didn't do that like five years ago,so I really see something happeningandit's very exciting. I alsofeellike in the past we had to travel a lot to get inspired, but now you can just go on the street and find inspiration everywhere.   10. What are the plans for the future of Samsøe  Samsøe? Where would you like the future to take the brand? Thefuture is definitely to be more sustainable, We are working a lot on it at the momentalready. We just launcheda new denim line called »Blue belief«, which isall organic. The whole standard programis alsoto be organic now. More transparency is also very important for the customers. That's what I think is the future.  Besides that, I think the environment willhave a lot to say in what will happen in the fashion business. Maybe people will buy more secondhandinstead of buying fast fashion. I really hopethat people will spend more money on good qualities instead of just buying mass. At Samsøe  Samsøewe are really looking into qualities and we're getting better qualities every season and we are very aware of where it's produced.We are really trying to get more production back toEurope from China, to buy a lot of fabric fromItaly againand Portugal. It's neccessary for the world to go back to the roots.  At Samsøe  Samsøewe have a plan, we are going to conquer the world. Soon we will open storesin London and aris. We're looking forward to that and as a brand we're so lucky that a lot of cool stores are putting us on their shelves, we just came to Selfridges. We're slowly getting in the right direction and hopefullysoon,we will open a store in the States as well. photos by Andreas Bach  Samsøe  Samsøe, a brand with a nod to Scandinavian heritage, is focusing on contemporary clothing, footwear and accessories for both men and women. It combines the utilitarian energy of Copenhagen street sytle with a quintessentially spirit of Scandinavia. Gitte Wetter, Head of Samsøe  Samsøe'smenswear, has been with the brand for almost a decade. Over these years she has seen the brand evolve from being a local Danish brand to an international brand with stores all around the world.    1. Gitte, tell us more about yourself. Just after I finished fashion school I have had my own brand forlike three years. It was really good, but really tough. I did menswear,but it actually turned out to be unisex,because a lot of women liked ittoo. Itwas really tough to be on my own,so I decided to get a deal and then I got a job in a place that I didn't want to bein. One of my friends, who wasworking atSamsøe & Samsøe, told me there was anopeningat the brand and that's whenI started. That'snow like nine years ago. I enjoyitreally, really much.    2. Why did you choose fashion design and what made you do menswear in particular? I think it's a classic story,I'm from countrysideandwhen I was a kid,I was I was really boyish in a way and I likedto dress a little bit different than others. I really liked the way I was dressing and I always loved drawing and beingcreative. So, I think that was my goal in a way. Then I went to fashion school. When I started at the fashion school, there was nobody making menswear.Well actually, maybe it was kind of a rebel thing for me. I wantedto do menswearbecause nobody else wasdoing it. But I also really find it super interesting because of the silhouettes and because you can really dig into the small detailing compared to a womenswear,where it'smore like the whole look. You can really work with the small details,fabrics and colours.   3. What menswear trend do you see coming back into fashion? For a while there's been this big focus on street wear and work wearand I'm really into workwear.But,I see a tendency for more classic mens work wear coming, withmaybe mixingit with the streetwear look. I also really see that young kids are much more into styling. It's not about one look, it's about finding your own look with mixing different styles together. I think that's very interesting andimportantfor the world as well, that people are more creative.Also,with all this mass production I think it's good that people keep mixingnew clothes with a lot of second handclothes.That they find their own way of expressing themselves.   4. What is it that inspires you the most? I'm going a lot to the concerts, looking at upcoming bands. That's inspired me a lot. I Think they're really creative andspecial. I also travela lot to Japanand I think these guys are the most stylish men actually. From my perspective, I think the qualities and the shapesarejust you very unique and you don't find that anywhere else. So that's a big inspiration for me.   5. What is your favourite colour and why?  Ireally love black, but actually my favourite colour is blue,especially indigo blue.I think it's a classic colour, but it's also a colour which can just get more and more beautiful during the years. And if you wash it, the coluor will changeandI think that's very interesting. And I love workwear and the old school workwear was also blue.   6. What makes Samsøe  Samsøeunique in your words? Samsøe  Samsøe as a company, especially because we have this family feeling, we are like one family. When I started it was a small company and everybody knew each other. But even though we have been growing a lot,we work in a structure where everyone is sitting close to each other andcan say whatever you wants to anyone at anytime.People are staying with the brand areallylong time,it's not only me that's been there for a long time. You really have a lot of good friends in the company and I find that really unique. About the clothing, Samsøe  Samsøeis a really Scandinavian brand.We're finding our roots in this Scandinavian design tradition. We always talk about the Danish design architects, which did all these furniture,like four moons. They have their ideas of how to make furniture with good qualityand clean linesandwe adapted that to our brand. That's the essence of the company now. The most important for us is to be trueto our customers, to give them a new development,but still keep the good qualities and a real good price as well.    7. Tell us a little bit more about the fall/winter 2019 collection. The inspiration was taken from the North Sea andthe collectionis called »North Sea Nostalgia«. It's us thinking about how people are living today. Instead of traveling to Paris, New York and all these big cities, we really see peopleslow down when they go onholiday and maybe go into the natureor maybe to the North Seato relax and get some fresh air. Ithink as freetime is unique now,you really have to focus on that. So that was the whole idea,togo back to the roots to find some elements from the old fishermen's and thecolours from the nature. We're alsoworking a lot with structuresin this collection, so that's basically what it's all about.   8. Where do you see yourself in 5 years? When I started at Samsøe  Samsøe I though I'll stay here one year. Now I've been here fornine years, but I really see a big development area. Not one day is the sameas the other. Istill get a kick of a excitement to do these clothes for Samsøe Samsøe,and so I really see myself staying in the company and fight for the new things,with sustainability andchanging the world with fashion as well.    9. Where do you see the future of mens fashion evolving? I think a lot of menswear brands aregoing into womenswear as wellnow. I really see all this gender free, unisex style and I think it'simportant that we're more open minded. I really love that because I love wearing menswear as well. I also see that men are more open nowadays and in the past men were boring and wore just classic menswear. But now, when I see cool young guys in Copenhagen, I'm so inspired by them. Young kids are more daring in the way of mixing different styles,so I think menswear is getting more creative in a way.I'm really happy as at Samsøe & Samsøeas well we'reusing much more unique qualities than before. Also more feminine qualities,like tensile material,different linen, a bit of structuresand also with length and the silhouettes. We didn't do that like five years ago,so I really see something happeningandit's very exciting. I alsofeellike in the past we had to travel a lot to get inspired, but now you can just go on the street and find inspiration everywhere.   10. What are the plans for the future of Samsøe  Samsøe? Where would you like the future to take the brand? Thefuture is definitely to be more sustainable, We are working a lot on it at the momentalready. We just launcheda new denim line called »Blue belief«, which isall organic. The whole standard programis alsoto be organic now. More transparency is also very important for the customers. That's what I think is the future.  Besides that, I think the environment willhave a lot to say in what will happen in the fashion business. Maybe people will buy more secondhandinstead of buying fast fashion. I really hopethat people will spend more money on good qualities instead of just buying mass. At Samsøe  Samsøewe are really looking into qualities and we're getting better qualities every season and we are very aware of where it's produced.We are really trying to get more production back toEurope from China, to buy a lot of fabric fromItaly againand Portugal. It's neccessary for the world to go back to the roots.  At Samsøe  Samsøewe have a plan, we are going to conquer the world. Soon we will open storesin London and aris. We're looking forward to that and as a brand we're so lucky that a lot of cool stores are putting us on their shelves, we just came to Selfridges. We're slowly getting in the right direction and hopefullysoon,we will open a store in the States as well. photos by Andreas Bach 

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