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CELINE 08 WOMEN'S SHOW FOR  SUMMER 2021
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CELINE 08 WOMEN'S SHOW FOR SUMMER 2021

Fashion Week STADE LOUIS II MONACO, FILMED ON OCTOBER 8TH 2020     DIRECTED AND STYLED HEDI SLIMANE MAKE-UP ARTIST AARON DE MEY HAIRSTYLIST ESTHER LANGHAM   WITH THANKS TO AKARI, ANNA, BENTE, CLEA, DIANE, ELEONORE, ELISA, ESSOYE, ESTELLE, EVELYN, EVIE, ISABEL, IVANA, KAIA, KARLIJN, KORNELIA, KRISTINA, KRISTIN, KUKUA, MARGAUX, MARGHERITA, MIKA, NISHA, ROCIO, SARA GRACE, STEFANIA, STEINBERG, SHERRY, SUNDARI.     ALL COVID-19 HEALTH MEASURES WERE RESPECTED AND ENFORCED THROUGHOUT THIS PRODUCTION TOUS NOS REMERCIEMENTS À LA PRINCIPAUTÉ DE MONACO ET AUX CARABINIERS DU PRINCE.     SPECIAL THANKS TO CASINO DE MONTE-CARLO, HOTEL HERMITAGE MONTE-CARLO, OPERA MONTE-CARLO, HOTEL DE PARIS MONTE-CARLO, STADE LOUIS II AND VILLA PALOMA DU NOUVEAU MUSÉE NATIONAL DE MONACO. STADE LOUIS II MONACO, FILMED ON OCTOBER 8TH 2020     DIRECTED AND STYLED HEDI SLIMANE MAKE-UP ARTIST AARON DE MEY HAIRSTYLIST ESTHER LANGHAM   WITH THANKS TO AKARI, ANNA, BENTE, CLEA, DIANE, ELEONORE, ELISA, ESSOYE, ESTELLE, EVELYN, EVIE, ISABEL, IVANA, KAIA, KARLIJN, KORNELIA, KRISTINA, KRISTIN, KUKUA, MARGAUX, MARGHERITA, MIKA, NISHA, ROCIO, SARA GRACE, STEFANIA, STEINBERG, SHERRY, SUNDARI.     ALL COVID-19 HEALTH MEASURES WERE RESPECTED AND ENFORCED THROUGHOUT THIS PRODUCTION TOUS NOS REMERCIEMENTS À LA PRINCIPAUTÉ DE MONACO ET AUX CARABINIERS DU PRINCE.     SPECIAL THANKS TO CASINO DE MONTE-CARLO, HOTEL HERMITAGE MONTE-CARLO, OPERA MONTE-CARLO, HOTEL DE PARIS MONTE-CARLO, STADE LOUIS II AND VILLA PALOMA DU NOUVEAU MUSÉE NATIONAL DE MONACO.

Louis Vuitton reveals its new brand campaign
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Louis Vuitton reveals its new brand campaign

Fashion Louis Vuitton reveals its new brand campaign, a perennial voyage transcending the times, an emotional journey across landscapes and borders, an innocent curiosity for what lies both beyond and within. At Louis Vuitton, travel goes beyond discovering a physical destination, it is equally a process of self-discovery, a personal journey. Through an entirely local production team, dreamlike settings photographed by Viviane Sassen come to life as the core values of the House are translated into imagery: the Art of Travel, dreams and escapism, transmission from generation to generation, and continuous optimism.   Imagination takes flight to Iceland, the Land of Fire and Ice, an island of light and darkness with mesmerising landscapes. Through contrasting scenery, from the island’s southern black sand beaches and mystical peninsulas to the northern dramatic glacier lakes and small lava caves, children appear, as if in a reverie. Beds of ice and snow lay softly on background plains, with shy rays of light daring their way through the misty skies. The high standing mountains mirror themselves in the infinite pool of water, calmly sectioning off colours of blue and grey.   The inner child is set free towards a dream, gazing upon the bright future with a sense of innocence and joy. And as in a child’s world, anything is possible: hat boxes become musical tambourines, Alzer trunks magically morph into an Eiffel Tower, the surreal sized keys to trunk locks parade along the island’s coastline. A sense of freedom with the lightness of tomorrow, a voyage to a land within.   Photographer Viviane Sassen takes her lens on an emotional journey beyond Iceland’s ethereal landscapes for the House’s 2020 brand campaign. Icelandic school children venture across the island’s impressive nature, playfully exploring the horizons of the island. Since the 1980s, globetrotting photographers have captured the iconic Monogram and galleries of personality portraits in everchanging scenery, shot in unexpected corners of the world, each artist creating powerful imagery still relevant today.     Louis Vuitton reveals its new brand campaign, a perennial voyage transcending the times, an emotional journey across landscapes and borders, an innocent curiosity for what lies both beyond and within. At Louis Vuitton, travel goes beyond discovering a physical destination, it is equally a process of self-discovery, a personal journey. Through an entirely local production team, dreamlike settings photographed by Viviane Sassen come to life as the core values of the House are translated into imagery: the Art of Travel, dreams and escapism, transmission from generation to generation, and continuous optimism.   Imagination takes flight to Iceland, the Land of Fire and Ice, an island of light and darkness with mesmerising landscapes. Through contrasting scenery, from the island’s southern black sand beaches and mystical peninsulas to the northern dramatic glacier lakes and small lava caves, children appear, as if in a reverie. Beds of ice and snow lay softly on background plains, with shy rays of light daring their way through the misty skies. The high standing mountains mirror themselves in the infinite pool of water, calmly sectioning off colours of blue and grey.   The inner child is set free towards a dream, gazing upon the bright future with a sense of innocence and joy. And as in a child’s world, anything is possible: hat boxes become musical tambourines, Alzer trunks magically morph into an Eiffel Tower, the surreal sized keys to trunk locks parade along the island’s coastline. A sense of freedom with the lightness of tomorrow, a voyage to a land within.   Photographer Viviane Sassen takes her lens on an emotional journey beyond Iceland’s ethereal landscapes for the House’s 2020 brand campaign. Icelandic school children venture across the island’s impressive nature, playfully exploring the horizons of the island. Since the 1980s, globetrotting photographers have captured the iconic Monogram and galleries of personality portraits in everchanging scenery, shot in unexpected corners of the world, each artist creating powerful imagery still relevant today.    

The Tall Story by Alexander McQueen
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The Tall Story by Alexander McQueen

Accessories The Autumn/Winter 2020 collection sees the development of The Tall Story in new seasonal iterations, following the codes and colours seen on the runway.  Taller sister of The Story, the sculptural lines of the tote are enhanced by the option of a contrast colour lining. The Alexander McQueen seal also appears on a leather tag. This elegant statement bag is constructed to fit all essentials, including a laptop, and has a front zip pocket to easily access phone or credit cards on the go. The modern metallic handles, inspired by jewellery, allow the tote to be handheld comfortably due to their natural curve, or these can be folded down and the bag may be carried on the shoulder via leather straps.      The Tall Story is available in black with contrast red lining and features the new oversized quilting, achieved through heated moulding. It is also available in black stamped croc, or in a handmade patchwork style which references the ready-to-wear.   #McQueenStory The Autumn/Winter 2020 collection sees the development of The Tall Story in new seasonal iterations, following the codes and colours seen on the runway.  Taller sister of The Story, the sculptural lines of the tote are enhanced by the option of a contrast colour lining. The Alexander McQueen seal also appears on a leather tag. This elegant statement bag is constructed to fit all essentials, including a laptop, and has a front zip pocket to easily access phone or credit cards on the go. The modern metallic handles, inspired by jewellery, allow the tote to be handheld comfortably due to their natural curve, or these can be folded down and the bag may be carried on the shoulder via leather straps.      The Tall Story is available in black with contrast red lining and features the new oversized quilting, achieved through heated moulding. It is also available in black stamped croc, or in a handmade patchwork style which references the ready-to-wear.   #McQueenStory

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MARNI TRUNK SUBLIME BAG for Fall/Winter 2020
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MARNI TRUNK SUBLIME BAG for Fall/Winter 2020

Accessories For the Fall/Winter 2020 collection, Marni presents the precious and evocative Trunk Sublime Bag in Venetian brocade. The new interpretation of the signature Trunk Bag stands out for its arabesque jacquard velvet, hand-made with 17th century looms from the Venetian textile tradition. A velvet reminiscent of a blooming garden, with vivid colours and baroque motifs. The bag with leather finishes comes in two variations in burgundy/beige and green/beige shades. An homage to ancient Italian textile and the noble art of weaving, with an eye to modernity.     The Trunk Sublime Bag is now available in Marni boutiques and on marni.com For the Fall/Winter 2020 collection, Marni presents the precious and evocative Trunk Sublime Bag in Venetian brocade. The new interpretation of the signature Trunk Bag stands out for its arabesque jacquard velvet, hand-made with 17th century looms from the Venetian textile tradition. A velvet reminiscent of a blooming garden, with vivid colours and baroque motifs. The bag with leather finishes comes in two variations in burgundy/beige and green/beige shades. An homage to ancient Italian textile and the noble art of weaving, with an eye to modernity.     The Trunk Sublime Bag is now available in Marni boutiques and on marni.com

GUCCI IS PLEASED TO PRESENT THE EPILOGUE CAMPAIGN
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GUCCI IS PLEASED TO PRESENT THE EPILOGUE CAMPAIGN

Fashion Last July, Creative Director Alessandro Michele opened the final chapter of a three-part tale of subversion – one of shifting the gaze and questioning the rules, roles and liturgies that have come to define fashion as we know it. On that occasion, a twelve-hour live stream framed a narrative feature, revealing to the outside world what usually lies behind closed curtains. Here, throughout the course of one day, the Gucci design team became the hectic cast of models, captured on camera while patiently posing on set.   That intense shooting day paved the way to the campaign that is now presented. Set within two contrasting Roman locations, the grandiose, late-Mannerist Palazzo Sacchetti and the distressed, graffiti-covered Campo Boario area, the pictures bring together the Gucci design team, which worked with Alessandro Michele on the very same collection they are wearing, under a poetic play of juxtapositions and perspectives.    In an open dialogue between the external decadence and the personal extroversion of these two seemingly irreconcilable spaces, these usually anonymous faces come and go between their on-set tasks in the palazzo and the ramshackle squat. By doing so, they present a theatrical allegory that reconciles the real and the surreal, reflecting on the relationship between fashion fictional imagery and the reality of its productions.    In the words of Creative Director Alessandro Michele: “I brought together different things, which represent the messy beauty that I have always sought: the chaos of beauty. What happens to the relation between reality and fiction when prying eyes sneak into the mechanisms of the production of an image? What happens to fashion, when the true goes back to being just a moment of the false? Breaking the spell that forces my collaborators to passionately work on clothes they later have to abandon, I asked the team to wear them. And so we did a self-sufficient job, all inside our house, mixing things we had already done with things we were about to – overcoming the schemes of the time coherently with my idea of The Epilogue, the final resolution of a future that is largely present”.    Shot by Minneapolis-based photographer Alec Soth and filmed by Roman directors Damiano and Fabio D’Innocenzo, winners of the 2020 Berlin International Film Festival's Silver Bear for Best Screenplay, the campaign leads to the conclusion of the narrative arc that began in February with the An Unrepeatable Ritual show, when Alessandro Michele brought the backstage preparations to the centre stage. The tale continued in May, with the release of The Ritual campaign, a radical experimentation that blurred the lines between models and authors in search of a spontaneous, unpredicted idea of beauty. Now, following July’s live-streamed presentation, this fairy tale eventually finds its Epilogue.   CREDITS: Creative Director: Alessandro Michele Art Director: Christopher Simmonds Photographer: Alec Soth Film Directors: Damiano and Fabio D’Innocenzo Locations: Palazzo Sacchetti and Campo Boario Last July, Creative Director Alessandro Michele opened the final chapter of a three-part tale of subversion – one of shifting the gaze and questioning the rules, roles and liturgies that have come to define fashion as we know it. On that occasion, a twelve-hour live stream framed a narrative feature, revealing to the outside world what usually lies behind closed curtains. Here, throughout the course of one day, the Gucci design team became the hectic cast of models, captured on camera while patiently posing on set.   That intense shooting day paved the way to the campaign that is now presented. Set within two contrasting Roman locations, the grandiose, late-Mannerist Palazzo Sacchetti and the distressed, graffiti-covered Campo Boario area, the pictures bring together the Gucci design team, which worked with Alessandro Michele on the very same collection they are wearing, under a poetic play of juxtapositions and perspectives.    In an open dialogue between the external decadence and the personal extroversion of these two seemingly irreconcilable spaces, these usually anonymous faces come and go between their on-set tasks in the palazzo and the ramshackle squat. By doing so, they present a theatrical allegory that reconciles the real and the surreal, reflecting on the relationship between fashion fictional imagery and the reality of its productions.    In the words of Creative Director Alessandro Michele: “I brought together different things, which represent the messy beauty that I have always sought: the chaos of beauty. What happens to the relation between reality and fiction when prying eyes sneak into the mechanisms of the production of an image? What happens to fashion, when the true goes back to being just a moment of the false? Breaking the spell that forces my collaborators to passionately work on clothes they later have to abandon, I asked the team to wear them. And so we did a self-sufficient job, all inside our house, mixing things we had already done with things we were about to – overcoming the schemes of the time coherently with my idea of The Epilogue, the final resolution of a future that is largely present”.    Shot by Minneapolis-based photographer Alec Soth and filmed by Roman directors Damiano and Fabio D’Innocenzo, winners of the 2020 Berlin International Film Festival's Silver Bear for Best Screenplay, the campaign leads to the conclusion of the narrative arc that began in February with the An Unrepeatable Ritual show, when Alessandro Michele brought the backstage preparations to the centre stage. The tale continued in May, with the release of The Ritual campaign, a radical experimentation that blurred the lines between models and authors in search of a spontaneous, unpredicted idea of beauty. Now, following July’s live-streamed presentation, this fairy tale eventually finds its Epilogue.   CREDITS: Creative Director: Alessandro Michele Art Director: Christopher Simmonds Photographer: Alec Soth Film Directors: Damiano and Fabio D’Innocenzo Locations: Palazzo Sacchetti and Campo Boario

C.P. COMPANY X MR PORTER
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C.P. COMPANY X MR PORTER

Men This season, MR PORTER launches new casualwear brand C.P. Company. Considered the original Italian sportswear brand, C.P. Company was founded in 1971 by designer Mr Massimo Osti. Combining science and art to create new fabrications such as Nycra and Chrome, the C.P. labs also use innovative colour-dyeing and re-colouring techniques. Look out for the label’s signature goggle hoods on its jackets. This season, MR PORTER launches new casualwear brand C.P. Company. Considered the original Italian sportswear brand, C.P. Company was founded in 1971 by designer Mr Massimo Osti. Combining science and art to create new fabrications such as Nycra and Chrome, the C.P. labs also use innovative colour-dyeing and re-colouring techniques. Look out for the label’s signature goggle hoods on its jackets.

Moose Knuckles opens a pop-up store in Amsterdam
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Moose Knuckles opens a pop-up store in Amsterdam

Fashion Canadian outerwear brand Moose Knuckles opened a pop-up store in PC Hooftstraat on Friday. "A conscious choice despite the uncertain future of analogue experiences," it says. While most companies have focused the lion's share of their attention on the digital landscape, Moose Knuckles has strayed from the pack and bolstered its digital efforts with an ingenious plan to provide what so many people in the world need now: space to connect with others. A bold choice that fits seamlessly with the company's pioneering attitude.   "We saw a shift in the consumer landscape - customers want to be surprised again and experience a buying experience - and therefore came up with this concept that focuses on experience, by (being able to) meet our community in their local habitat. The foundation of our brand is firmly rooted in the authentic and emotional connection with our customers worldwide. We are now taking it a step further by bringing our clothing and accessories to the local markets. We offer and seek solutions in these bizarre and challenging times. It's in our DNA, the spirit of our brand, to create and communicate energy. "Marco D'Avanzo - GM & Executive VP of Global Sales   The Amsterdam pop-up will be one to be seen and experienced. Once inside the 179 m2 building, you will be immersed in a titillating, digital concept. Strong contours are accented with iridescent gold pieces that simulate how kinetic energy takes the form of heat and fills the world with heat. Like all stores, the furnishings and architecture were done by the legendary and experiential design agency Bureau Betak, which has previously collaborated with brands such as Louis Vuitton and Yves Saint Laurent. "This new pop-up is a play with contrasting and daring materials. A dynamic composition of digital screens & mannequins. An unexpected and futuristic vision of luxury." - Simon Caillaud, Global Head of Design, Bureau Betak   Each pop-up contains a mix of the different FW20 product lines, including the Power Puff collection, a brand new line full of reversible & machine washable puffers that reinvent the usefulness of outdoor clothing. The pop-ups will continue to appear all year round. All locations will comply with global COVID-19 safety protocols, as will their traditional retail locations, which have all been reopened. A full list of the locations can be found at the bottom of the appendix.   The pop-up in Amsterdam is there, as befits a pop-up, unfortunately only temporarily: it will close its doors again at the end of February 2021. In the store, the various collections: active-flex, fly density, power puff (reversible), sportswear and accessories, for both men and women, as well as children's collections will be offered. Address: PC Hooftstraat 105. Canadian outerwear brand Moose Knuckles opened a pop-up store in PC Hooftstraat on Friday. "A conscious choice despite the uncertain future of analogue experiences," it says. While most companies have focused the lion's share of their attention on the digital landscape, Moose Knuckles has strayed from the pack and bolstered its digital efforts with an ingenious plan to provide what so many people in the world need now: space to connect with others. A bold choice that fits seamlessly with the company's pioneering attitude.   "We saw a shift in the consumer landscape - customers want to be surprised again and experience a buying experience - and therefore came up with this concept that focuses on experience, by (being able to) meet our community in their local habitat. The foundation of our brand is firmly rooted in the authentic and emotional connection with our customers worldwide. We are now taking it a step further by bringing our clothing and accessories to the local markets. We offer and seek solutions in these bizarre and challenging times. It's in our DNA, the spirit of our brand, to create and communicate energy. "Marco D'Avanzo - GM & Executive VP of Global Sales   The Amsterdam pop-up will be one to be seen and experienced. Once inside the 179 m2 building, you will be immersed in a titillating, digital concept. Strong contours are accented with iridescent gold pieces that simulate how kinetic energy takes the form of heat and fills the world with heat. Like all stores, the furnishings and architecture were done by the legendary and experiential design agency Bureau Betak, which has previously collaborated with brands such as Louis Vuitton and Yves Saint Laurent. "This new pop-up is a play with contrasting and daring materials. A dynamic composition of digital screens & mannequins. An unexpected and futuristic vision of luxury." - Simon Caillaud, Global Head of Design, Bureau Betak   Each pop-up contains a mix of the different FW20 product lines, including the Power Puff collection, a brand new line full of reversible & machine washable puffers that reinvent the usefulness of outdoor clothing. The pop-ups will continue to appear all year round. All locations will comply with global COVID-19 safety protocols, as will their traditional retail locations, which have all been reopened. A full list of the locations can be found at the bottom of the appendix.   The pop-up in Amsterdam is there, as befits a pop-up, unfortunately only temporarily: it will close its doors again at the end of February 2021. In the store, the various collections: active-flex, fly density, power puff (reversible), sportswear and accessories, for both men and women, as well as children's collections will be offered. Address: PC Hooftstraat 105.

Daily Paper Debuts NYC Flagship Retailer Experience on the Lower East Side
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Daily Paper Debuts NYC Flagship Retailer Experience on the Lower East Side

Fashion Amsterdam based clothing brand, Daily Paper, proudly announces the launch of its first permanent retail space outside of Amsterdam with the opening of its inaugural NYC Flagship Store on October 24, 2020. Located on the Lower East Side of Manhattan in New York, the Daily Paper store is perfectly placed to bring the brand’s unique strain of multicultural Afro-centric Dutch culture stateside.      Store and Clubhouse: More than just a store, the space includes a cafe/lounge area that’s poised to become a sought-out destination and clubhouse for the city’s creatives with the brand seeking to transplant the strong sense of community found in it’s Amsterdam store to New York.     Design of the store: The Daily Paper Team in partnership with interior architect designer Heather Faulding of 4plus Design, the 1,140 sq ft space serves as a physical manifestation of Daily Paper’s unique aesthetic combining ancient African culture with contemporary European design all transmitted through a modern architectural lens. Key elements are a facade, statues, mosaic, arches, glass floor, coffee bar & lounge and mural. Amsterdam based clothing brand, Daily Paper, proudly announces the launch of its first permanent retail space outside of Amsterdam with the opening of its inaugural NYC Flagship Store on October 24, 2020. Located on the Lower East Side of Manhattan in New York, the Daily Paper store is perfectly placed to bring the brand’s unique strain of multicultural Afro-centric Dutch culture stateside.      Store and Clubhouse: More than just a store, the space includes a cafe/lounge area that’s poised to become a sought-out destination and clubhouse for the city’s creatives with the brand seeking to transplant the strong sense of community found in it’s Amsterdam store to New York.     Design of the store: The Daily Paper Team in partnership with interior architect designer Heather Faulding of 4plus Design, the 1,140 sq ft space serves as a physical manifestation of Daily Paper’s unique aesthetic combining ancient African culture with contemporary European design all transmitted through a modern architectural lens. Key elements are a facade, statues, mosaic, arches, glass floor, coffee bar & lounge and mural.

CK ONE launches their Fall 2020 capsule collection
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CK ONE launches their Fall 2020 capsule collection

Fashion A tribute to individuality and the freedom of self-expression, the CK ONE collection showcases a range of energetic, enigmatic visuals that explore the many aspects of self, we challenge norms - race and gender identity, sexual orientation, age and body type - and through dialogue, education, and brand action, we unite as one.     The CK ONE collection is shot by a group of talented photographers including: Ryan McGinley, Stevie Dance, Bibi Borthwick. These images capture both Calvin Klein’s latest Underwear and Jeans styles redefined for a new generation. The imagery is a unique, stripped back perspective of Fall 2020 Calvin Klein and starts a very cool group of models.   You can now shop the collection at https://www.calvinklein.nl   A tribute to individuality and the freedom of self-expression, the CK ONE collection showcases a range of energetic, enigmatic visuals that explore the many aspects of self, we challenge norms - race and gender identity, sexual orientation, age and body type - and through dialogue, education, and brand action, we unite as one.     The CK ONE collection is shot by a group of talented photographers including: Ryan McGinley, Stevie Dance, Bibi Borthwick. These images capture both Calvin Klein’s latest Underwear and Jeans styles redefined for a new generation. The imagery is a unique, stripped back perspective of Fall 2020 Calvin Klein and starts a very cool group of models.   You can now shop the collection at https://www.calvinklein.nl  

FENTY releases new 10-20 Sunglasses
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FENTY releases new 10-20 Sunglasses

Accessories Communicating that FENTY audacity and design flair for which our eyewear has become known, we introduce two new styles of sunglasses for fall: the ultra-glamorous Screenplay and larger-than-life Director’s Cut.     Titled Screenplay on account of its playful lens design and old Hollywood glamour, the first new style is a classic, feminine cat-eye shape. Of course, we couldn’t leave it as a classic cat-eye without breaking a few design rules! The signature FENTY twist comes in the lenses, which extend beyond the inner border of the frame and wrap around the outside edge, adding a flash of lens color to the profile. Screenplay comes in two colorways: Jet Black with Baby Blue lenses or Shiny Ivory with Solid Green lenses, complete with FENTY monogrammed tips.     The second style is a reinterpretation of our bestselling Blockt sunglasses, following the upside down frame design with lenses cutting out just shy of the frame, creating side slits at the edge in contrast to the overhanging lens of Screenplay. Named Director’s Cut on account of the sliced lenses, this style is quintessentially FENTY with its oversized shape and uncompromising design attitude. Director’s Cut is also available in two colorways: Jet Black with matching lenses or Shiny Ivory with Solid Green lenses, gold detailing and monogrammed tips.     The campaign was captured by Arnaud Lajeunie.   Screenplay and Director’s Cut are available now at FENTY.com Communicating that FENTY audacity and design flair for which our eyewear has become known, we introduce two new styles of sunglasses for fall: the ultra-glamorous Screenplay and larger-than-life Director’s Cut.     Titled Screenplay on account of its playful lens design and old Hollywood glamour, the first new style is a classic, feminine cat-eye shape. Of course, we couldn’t leave it as a classic cat-eye without breaking a few design rules! The signature FENTY twist comes in the lenses, which extend beyond the inner border of the frame and wrap around the outside edge, adding a flash of lens color to the profile. Screenplay comes in two colorways: Jet Black with Baby Blue lenses or Shiny Ivory with Solid Green lenses, complete with FENTY monogrammed tips.     The second style is a reinterpretation of our bestselling Blockt sunglasses, following the upside down frame design with lenses cutting out just shy of the frame, creating side slits at the edge in contrast to the overhanging lens of Screenplay. Named Director’s Cut on account of the sliced lenses, this style is quintessentially FENTY with its oversized shape and uncompromising design attitude. Director’s Cut is also available in two colorways: Jet Black with matching lenses or Shiny Ivory with Solid Green lenses, gold detailing and monogrammed tips.     The campaign was captured by Arnaud Lajeunie.   Screenplay and Director’s Cut are available now at FENTY.com

The Lady D-Lite Velvet by Dior
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The Lady D-Lite Velvet by Dior

Accessories With its architectural lines and irresistible charms, the Lady D-Lite is reinvented in a new velvet version for Autumn-Winter 2020-2021 by Maria Grazia Chiuri. Adorned with this soft, plush fabric – using an exclusive three-dimensional embroidery technique – the iconic bag features a tone-on-tone cannage motif, enhanced by the use of deep shades, resulting in a uniquely vibrant signature piece that provides an instantly distinctive allure. With its architectural lines and irresistible charms, the Lady D-Lite is reinvented in a new velvet version for Autumn-Winter 2020-2021 by Maria Grazia Chiuri. Adorned with this soft, plush fabric – using an exclusive three-dimensional embroidery technique – the iconic bag features a tone-on-tone cannage motif, enhanced by the use of deep shades, resulting in a uniquely vibrant signature piece that provides an instantly distinctive allure.

In conversation with  Per Axen
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In conversation with Per Axen

Fashion Continuing their work towards a more responsible design process, Weekday is proud to launch a 100% recyclable and 100% biodegradable* denim set, as part of the Ellen MacArthur Foundation’s Jeans Redesign project.   Jeans have always been a core Weekday product, they are the foundation of most wardrobes, they’re timeless, genderless and an everyday basic but unfortunately the processes that goes into making them often creates both waste and pollution. Through this project, Weekday along with 50+ other brands, uses new solutions and processes to ensure garment durability, material health, recyclability and traceability when creating denim pieces.   Made from sturdy blend of post-consumer waste cotton and organic cotton; Klean Jeans and Milton Denim Jacket were designed to last. Using as little material as possible to create the pieces, the Weekday design team looked into every detail, making sure they used the best, most durable and sustainable options possible. The ambition is now that both pieces will last for a very long time before being passed on or recycled when they reach end of life with their first owner.   “For us, this isn’t a one off , we are now looking at how we can be more e cient and responsible within all our design practices.” says Per Axen, Responsible Denim Designer at Weekday. “We really had to think about every detail, such as trims, fabric even packaging, and now that we have done this, we will look into how we can take these learnings and bring them into future designs. For example, we are super excited about the fact that we have now started using post-consumer/industrial waste cotton in all our denim products for SS21”.   20% post-consumer waste cotton 80% organic cotton, 100% recyclable, 100% biodegradable* - Available October 22   We had a delight speaking with Per Axen about the collection.     How important do you think sustainability is becoming, and how do you incorporate it within your brand?   Sustainability is a huge focus for us. When it comes to being a responsible business, there’s alwaysmore to be done. Today we are testing and investigating new ways of production, for example producing more collections on demand, instead of saturating the market with too many products. We also have a collection that we produce yearly called Re-made, which we create with unsold pieces from older collections.   Jeans have always been a core Weekday product, they are the foundation of most wardrobes, they’retimeless, genderless and an everyday basic but unfortunately the processes that goes into making them often creates both waste and pollution. Through this project, with the Ellen MacArthur Foundation, we were able to truly shift from a linear process into a circular design process. In a circular model, resources stay in use for as long as possible before being recycled into new products, the new products also stay in use as long as possible before being recycled, again and again.   Moving forward we will continue to find innovating solutions on how to create a more responsible assortment, using less water and no chemicals.       Who are you and what is your profession?   My name is Per Axen and I’m the Responsible Denim Designer at Weekday. I’m originally from Varberg, a small town on the Swedish west coast. After studying fashion design at The Swedish School of Textiles in Borås I started working as a designer for both men and women. My focus has been on denim during the last six years. I live in Stockholm, Sweden, and have been at Weekday since 2011.     What can we look forward to from Weekday to come in the future?   The aim is to use the learnings from this project to become fully circular in all our production processes, in the future.   We are now looking at how we can be more efficient and responsible within all our design practices. With this project, we really had to think about every detail, such as trims, fabric, fit and even packaging, and now that we have done this, we will look into how we can take these learnings and bring them into future designs. For example, we are super excited about the fact that we have now started using post-consumer/industrial waste cotton in all our denim products for SS21     How do you think Covid-19 will affect the fashion industry both long-term and short- term? How do you see the impact of Corona crisis on the general perception of fashion?   For us, we have used this time to reinvent how we do what we do. Because of limitations due tolockdowns, we’ve really had to be more creative than ever when it comes to how we create collections and how we share them with our customers. For example, we have been working more with our Store Made Studio collections, where we take current unsold products and rework them in fun ways to create unique pieces as well as sharing with our customers tips and tricks, they can use at home to reinvent their wardrobe. We’ve also had to operate more flexibly across the value chain, for example break down processes between product teams and rethink the need for office meetings and travel.     Tell us something about yourself that isn't on your resume.   I have a creative studio where I do textile experiments. I share the space with a furniture designer, some artists and another designer. It’s a creative and fun place to be. I also just bought a wooden boat, so I’ll be spending a lot of free time fixing it up and sailing.     What is the most important thing to you when thinking of the future?   I think a lot about being able to make positive and sustainable change within the fashion industry. A lot of the work we do now, at Weekday, is about fundamentally challenging the perception of waste, from an unwanted thing to a valuable resource. I think this is the future, thinking in a circular way in all that we do.     What has been a longtime dream of yours? After already achieving so much.   I feel like I’m living one of my dreams, but I guess the big dream is freedom. Freedom in all that I do;economic freedom, creative freedom, freedom to live and work from anywhere. I think culture and creativity are an essential part of sustainable development because innovation needs the space to implementing new ideas. My dream is to spend more time in my studio or other places where I can be free to test different ideas.     Tell us more about the new campaign: THE FUTURE IS CIRCULAR.   We really wanted to join the Ellen MacArthur Foundation’s Jeans Redesign project because circular design is the future. We are therefore very proud to launch this 100% recyclable and 100% biodegradable (when you remove the buttons) denim set.   With this project we are shifting from a linear process into a circular design proces, which feels fantastic. In a circular model, resources stay in use for as long as possible before being recycled into new products, the new products also stay in use as long as possible before being recycled, again and again.   Since denim is one of our core categories it felt natural for us to start with that and to be in the forefront, when designing our denim assortment. This project has been a great challenge, because we have learned so much. When designing our next denim assortment, we have taken a lot of learnings from this project, to make sure we design and develop denim products that will last for many years, and at the same time have as low of an impact as possible on the environment. To give you one example: in all denim, starting SS21 we will use post- consumer/industrial waste cotton. We think about all the details, how can we be better – not only through the Redesign project but with everything we do. Continuing their work towards a more responsible design process, Weekday is proud to launch a 100% recyclable and 100% biodegradable* denim set, as part of the Ellen MacArthur Foundation’s Jeans Redesign project.   Jeans have always been a core Weekday product, they are the foundation of most wardrobes, they’re timeless, genderless and an everyday basic but unfortunately the processes that goes into making them often creates both waste and pollution. Through this project, Weekday along with 50+ other brands, uses new solutions and processes to ensure garment durability, material health, recyclability and traceability when creating denim pieces.   Made from sturdy blend of post-consumer waste cotton and organic cotton; Klean Jeans and Milton Denim Jacket were designed to last. Using as little material as possible to create the pieces, the Weekday design team looked into every detail, making sure they used the best, most durable and sustainable options possible. The ambition is now that both pieces will last for a very long time before being passed on or recycled when they reach end of life with their first owner.   “For us, this isn’t a one off , we are now looking at how we can be more e cient and responsible within all our design practices.” says Per Axen, Responsible Denim Designer at Weekday. “We really had to think about every detail, such as trims, fabric even packaging, and now that we have done this, we will look into how we can take these learnings and bring them into future designs. For example, we are super excited about the fact that we have now started using post-consumer/industrial waste cotton in all our denim products for SS21”.   20% post-consumer waste cotton 80% organic cotton, 100% recyclable, 100% biodegradable* - Available October 22   We had a delight speaking with Per Axen about the collection.     How important do you think sustainability is becoming, and how do you incorporate it within your brand?   Sustainability is a huge focus for us. When it comes to being a responsible business, there’s alwaysmore to be done. Today we are testing and investigating new ways of production, for example producing more collections on demand, instead of saturating the market with too many products. We also have a collection that we produce yearly called Re-made, which we create with unsold pieces from older collections.   Jeans have always been a core Weekday product, they are the foundation of most wardrobes, they’retimeless, genderless and an everyday basic but unfortunately the processes that goes into making them often creates both waste and pollution. Through this project, with the Ellen MacArthur Foundation, we were able to truly shift from a linear process into a circular design process. In a circular model, resources stay in use for as long as possible before being recycled into new products, the new products also stay in use as long as possible before being recycled, again and again.   Moving forward we will continue to find innovating solutions on how to create a more responsible assortment, using less water and no chemicals.       Who are you and what is your profession?   My name is Per Axen and I’m the Responsible Denim Designer at Weekday. I’m originally from Varberg, a small town on the Swedish west coast. After studying fashion design at The Swedish School of Textiles in Borås I started working as a designer for both men and women. My focus has been on denim during the last six years. I live in Stockholm, Sweden, and have been at Weekday since 2011.     What can we look forward to from Weekday to come in the future?   The aim is to use the learnings from this project to become fully circular in all our production processes, in the future.   We are now looking at how we can be more efficient and responsible within all our design practices. With this project, we really had to think about every detail, such as trims, fabric, fit and even packaging, and now that we have done this, we will look into how we can take these learnings and bring them into future designs. For example, we are super excited about the fact that we have now started using post-consumer/industrial waste cotton in all our denim products for SS21     How do you think Covid-19 will affect the fashion industry both long-term and short- term? How do you see the impact of Corona crisis on the general perception of fashion?   For us, we have used this time to reinvent how we do what we do. Because of limitations due tolockdowns, we’ve really had to be more creative than ever when it comes to how we create collections and how we share them with our customers. For example, we have been working more with our Store Made Studio collections, where we take current unsold products and rework them in fun ways to create unique pieces as well as sharing with our customers tips and tricks, they can use at home to reinvent their wardrobe. We’ve also had to operate more flexibly across the value chain, for example break down processes between product teams and rethink the need for office meetings and travel.     Tell us something about yourself that isn't on your resume.   I have a creative studio where I do textile experiments. I share the space with a furniture designer, some artists and another designer. It’s a creative and fun place to be. I also just bought a wooden boat, so I’ll be spending a lot of free time fixing it up and sailing.     What is the most important thing to you when thinking of the future?   I think a lot about being able to make positive and sustainable change within the fashion industry. A lot of the work we do now, at Weekday, is about fundamentally challenging the perception of waste, from an unwanted thing to a valuable resource. I think this is the future, thinking in a circular way in all that we do.     What has been a longtime dream of yours? After already achieving so much.   I feel like I’m living one of my dreams, but I guess the big dream is freedom. Freedom in all that I do;economic freedom, creative freedom, freedom to live and work from anywhere. I think culture and creativity are an essential part of sustainable development because innovation needs the space to implementing new ideas. My dream is to spend more time in my studio or other places where I can be free to test different ideas.     Tell us more about the new campaign: THE FUTURE IS CIRCULAR.   We really wanted to join the Ellen MacArthur Foundation’s Jeans Redesign project because circular design is the future. We are therefore very proud to launch this 100% recyclable and 100% biodegradable (when you remove the buttons) denim set.   With this project we are shifting from a linear process into a circular design proces, which feels fantastic. In a circular model, resources stay in use for as long as possible before being recycled into new products, the new products also stay in use as long as possible before being recycled, again and again.   Since denim is one of our core categories it felt natural for us to start with that and to be in the forefront, when designing our denim assortment. This project has been a great challenge, because we have learned so much. When designing our next denim assortment, we have taken a lot of learnings from this project, to make sure we design and develop denim products that will last for many years, and at the same time have as low of an impact as possible on the environment. To give you one example: in all denim, starting SS21 we will use post- consumer/industrial waste cotton. We think about all the details, how can we be better – not only through the Redesign project but with everything we do.

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