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PRADA FALL/WINTER 2021 MENSWEAR SHOW: POSSIBLE FEELINGS
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PRADA FALL/WINTER 2021 MENSWEAR SHOW: POSSIBLE FEELINGS

Fashion Week The Prada Fall/Winter 2021 Menswear collection by Miuccia Prada and Raf Simons takes as its basis an intimate and personal wish for contact, our urge to exchange and relate. The foundation of all is the individual: the human body, and its freedom.     The need to feel, the pleasure of tactility, results in a panoply of surface texture and textile. Echoing the notion of sensory stimulation, geometric-patterned jacquard knits and leathers are combined with re-nylon, bouclé tweeds and classic pinstripe wool suiting, in both traditional and unanticipated colors. The interplay is projected outwards, to the sequence of rooms the models navigate through the show. Each excites the senses: backdrops brilliantly-hued, the models’ isolated passages underscoredby an original electronic soundtrack by Plastikman aka Richie Hawtin. Devised by Rem Koolhaas andAMO, the show’s ‘non-spaces’ are defined by panes of marble, resin, plaster and faux fur. Inviting andseductive, they can pretend to be both interior and exterior, hard and soft, warm and cold: simultaneously both and neither, they allow absolute freedom of interpretation and expression.     A similar doublespeak is reflected in the depiction of the body itself - via clothes reduced, minimalized in structure. The logical conclusion is to return to the body: jacquard-knit bodysuitscreate a streamlined “second skin”, serving to delineate the figure in dynamic movement. Abstractionof feeling becomes abstraction of freedom. These bodysuits paradoxically reveal while concealing, placing an emphasis on physicality, but also covering the form. Some are proposed alone: in other outfits, they are used to create a base layer under tailoring and outerwear. They denote both protection and exposure, with synchronous connotations of the naive and knowing, intimate and removed, youthful and mature. In the latter, they reflect a passage of time, of life.     To opposite ends, emphasizing the body through a process of reduction results in silhouettes that stand away from the frame, a reduction of shape in the garment. Single and double-breasted coats are constructed on rectilinear lines; bomber jackets are generous. Executed in leather and bouclé, lined in geometric jacquards, garments are sensual - crafting a topography of feeling, enjoyed by the wearer alone. Color and pattern excites the eye; surfaces entice touch.     A NOTE ON THE SET   With the ambition of repurposing furnishing used for the Prada Group’s shows, the materials utilizedin the set of the Prada Fall/Winter 2021 Menswear digital show will be upcycled, finding a new life after the event through special product installations and pop-ups around the world. Finally, these materials will be donated to Meta, a circular economy project based in Milan, which offers sustainable solutions to waste disposal within ephemeral events by collecting and recovering materials for selling and rentals. Meta works in collaboration with La Réserve des arts, an association offering a service of collection and recovery of raw materials and decoration waste from fashion shows, making them available to professionals and students in the cultural sector. The Prada Fall/Winter 2021 Menswear collection by Miuccia Prada and Raf Simons takes as its basis an intimate and personal wish for contact, our urge to exchange and relate. The foundation of all is the individual: the human body, and its freedom.     The need to feel, the pleasure of tactility, results in a panoply of surface texture and textile. Echoing the notion of sensory stimulation, geometric-patterned jacquard knits and leathers are combined with re-nylon, bouclé tweeds and classic pinstripe wool suiting, in both traditional and unanticipated colors. The interplay is projected outwards, to the sequence of rooms the models navigate through the show. Each excites the senses: backdrops brilliantly-hued, the models’ isolated passages underscoredby an original electronic soundtrack by Plastikman aka Richie Hawtin. Devised by Rem Koolhaas andAMO, the show’s ‘non-spaces’ are defined by panes of marble, resin, plaster and faux fur. Inviting andseductive, they can pretend to be both interior and exterior, hard and soft, warm and cold: simultaneously both and neither, they allow absolute freedom of interpretation and expression.     A similar doublespeak is reflected in the depiction of the body itself - via clothes reduced, minimalized in structure. The logical conclusion is to return to the body: jacquard-knit bodysuitscreate a streamlined “second skin”, serving to delineate the figure in dynamic movement. Abstractionof feeling becomes abstraction of freedom. These bodysuits paradoxically reveal while concealing, placing an emphasis on physicality, but also covering the form. Some are proposed alone: in other outfits, they are used to create a base layer under tailoring and outerwear. They denote both protection and exposure, with synchronous connotations of the naive and knowing, intimate and removed, youthful and mature. In the latter, they reflect a passage of time, of life.     To opposite ends, emphasizing the body through a process of reduction results in silhouettes that stand away from the frame, a reduction of shape in the garment. Single and double-breasted coats are constructed on rectilinear lines; bomber jackets are generous. Executed in leather and bouclé, lined in geometric jacquards, garments are sensual - crafting a topography of feeling, enjoyed by the wearer alone. Color and pattern excites the eye; surfaces entice touch.     A NOTE ON THE SET   With the ambition of repurposing furnishing used for the Prada Group’s shows, the materials utilizedin the set of the Prada Fall/Winter 2021 Menswear digital show will be upcycled, finding a new life after the event through special product installations and pop-ups around the world. Finally, these materials will be donated to Meta, a circular economy project based in Milan, which offers sustainable solutions to waste disposal within ephemeral events by collecting and recovering materials for selling and rentals. Meta works in collaboration with La Réserve des arts, an association offering a service of collection and recovery of raw materials and decoration waste from fashion shows, making them available to professionals and students in the cultural sector.

Louis Vuitton Men's Collection LV Trainer Upcycling by Virgil Abloh Spring-Summer 2021
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Louis Vuitton Men's Collection LV Trainer Upcycling by Virgil Abloh Spring-Summer 2021

Accessories The new Spring-Summer 2021 LV Trainer Upcycling collection draw from the very first LV Trainer, unveiled during Men’s Artistic Director Virgil Abloh’s debut Spring-Summer 2019 show for Louis Vuitton.     A sneaker with striking allure, its unique and highly circular creative production process was developed with Louis Vuitton's dedicated shoe workshop in Fiesso d’Artico according to a sustainable upcycling strategy aiming to optimize the use of existing materials. These new LV Trainers perfectly match the “upcycling ideology” conceived by Virgil Abloh for the Spring-Summer 2021 collection and the House’s commitment to imagine innovative creative circularities to further extend the sustainability of Louis Vuitton products.     The original 2019 LV Trainers have been disassembled, then transformed. Neither exactly the same, nor totally different: this new LV Trainer Upcycling, in supple calfskin and suede, with its tie-dye coloured laces, has been revamped. The low-top version is available in ve bright new shades and features a padded collar. This iconic shoe, featuring an “LV Upcycling” edging on the back, the Louis Vuitton signature on the side and Monogram owers on the sole, as well as a uorescent tag on the right foot, is embedded in House codes.     The new Spring-Summer 2021 LV Trainer Upcycling collection draw from the very first LV Trainer, unveiled during Men’s Artistic Director Virgil Abloh’s debut Spring-Summer 2019 show for Louis Vuitton.     A sneaker with striking allure, its unique and highly circular creative production process was developed with Louis Vuitton's dedicated shoe workshop in Fiesso d’Artico according to a sustainable upcycling strategy aiming to optimize the use of existing materials. These new LV Trainers perfectly match the “upcycling ideology” conceived by Virgil Abloh for the Spring-Summer 2021 collection and the House’s commitment to imagine innovative creative circularities to further extend the sustainability of Louis Vuitton products.     The original 2019 LV Trainers have been disassembled, then transformed. Neither exactly the same, nor totally different: this new LV Trainer Upcycling, in supple calfskin and suede, with its tie-dye coloured laces, has been revamped. The low-top version is available in ve bright new shades and features a padded collar. This iconic shoe, featuring an “LV Upcycling” edging on the back, the Louis Vuitton signature on the side and Monogram owers on the sole, as well as a uorescent tag on the right foot, is embedded in House codes.    

ETRO PRESENTS THEIR MEN’S FALL WINTER 2021/22 COLLECTION
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ETRO PRESENTS THEIR MEN’S FALL WINTER 2021/22 COLLECTION

Fashion Week Iconoclastic, unconventional, personal. A message of hope and faith. Since the sun always shines after the storm. Menswear Creative Director, Kean Etro, embraces an optimistic, uplifting mood for his Fall Winter 2021/22 collection, which kicks off a new chapter for the brand.     A new attitude takes center stage, with ETRO engaged in a conversation about what makes the fashion house relevant for today’s consumers. A sense of freedom runs through the lineup, where established rules are broken to create a fresh, immediate and appealing vocabulary of iconic pieces to mix and match with a frisky approach. The boundaries between daywear and evening wear blur. Function and aesthetics blend. After the long days of confinement, it is time to take the street with a fierce, bold attitude.     The playful and the ironic meet the elegant and the sumptuous in a mix of high and low, casual and elegant. Impeccable blazers with cadet details and robe coats in rich fabrications are layered on color- blocked sporty anoraks decorated with discreet Paisley patterns. Recycled wool maxi sweaters find place next to shirts featuring collars made of archival silk linings, while the Pegaso logo pops up on bomber jackets and oversized hoodies. The street cool appeal of baggy utility denim pants splashed with cashmere motifs is counterbalanced by the impeccable sartorial sophistication of camel coats and double-breasted suits featuring deconstructed fluid silhouettes. Pajama-inspired piping details enrich shirts. Quilted jackets are crafted from ETRO’s vintage upholstery textiles. Retro sport-inspired logo bands run down the legs of nylon track pants. Clashing contrasts also define the footwear selection, with beautifully constructed brogues and loafers, punctuated by studs, juxtaposed to patchwork sneakers with neon laces. Mandalas and Paisley patterns stand out on highly functional backpacks, pouches and cross body bags with multiple pockets on the straps to carry everyday essentials.     Cherry on top, a range of vests coming in a blend of wool and mohair are part of a see now-buy now genderless capsule collection immediately available, in the neon tones of blue, yellow and pink, on etro.com. Iconoclastic, unconventional, personal. A message of hope and faith. Since the sun always shines after the storm. Menswear Creative Director, Kean Etro, embraces an optimistic, uplifting mood for his Fall Winter 2021/22 collection, which kicks off a new chapter for the brand.     A new attitude takes center stage, with ETRO engaged in a conversation about what makes the fashion house relevant for today’s consumers. A sense of freedom runs through the lineup, where established rules are broken to create a fresh, immediate and appealing vocabulary of iconic pieces to mix and match with a frisky approach. The boundaries between daywear and evening wear blur. Function and aesthetics blend. After the long days of confinement, it is time to take the street with a fierce, bold attitude.     The playful and the ironic meet the elegant and the sumptuous in a mix of high and low, casual and elegant. Impeccable blazers with cadet details and robe coats in rich fabrications are layered on color- blocked sporty anoraks decorated with discreet Paisley patterns. Recycled wool maxi sweaters find place next to shirts featuring collars made of archival silk linings, while the Pegaso logo pops up on bomber jackets and oversized hoodies. The street cool appeal of baggy utility denim pants splashed with cashmere motifs is counterbalanced by the impeccable sartorial sophistication of camel coats and double-breasted suits featuring deconstructed fluid silhouettes. Pajama-inspired piping details enrich shirts. Quilted jackets are crafted from ETRO’s vintage upholstery textiles. Retro sport-inspired logo bands run down the legs of nylon track pants. Clashing contrasts also define the footwear selection, with beautifully constructed brogues and loafers, punctuated by studs, juxtaposed to patchwork sneakers with neon laces. Mandalas and Paisley patterns stand out on highly functional backpacks, pouches and cross body bags with multiple pockets on the straps to carry everyday essentials.     Cherry on top, a range of vests coming in a blend of wool and mohair are part of a see now-buy now genderless capsule collection immediately available, in the neon tones of blue, yellow and pink, on etro.com.

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Ninamounah: Collection 006 for Spring / Summer 2021
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Ninamounah: Collection 006 for Spring / Summer 2021

Fashion A reflection of our most intimate surroundings. For Spring/Summer ’21 they looked inwards. Melting together deadstock materials and recalibrated signature silhouettes. Born from a moment of stillness and reassessment, our new collection comes from a feeling of hope for a bright new future.     Taking cues from traditional Dutch costume and Ninamounah’s usual threesome of leather motor suits, French corsetry and pinstripe tailored suits, the collection offers a contemporary take on familiar tropes. The ‘Kraplap’, a breastcloth garment made of stiff, starched cotton is interpreted as a tailored suit jacket and trousers.     Trousers featuring thigh high contrast panelling are informed by fishermen’s boots, while a traditional trench coat is rendered in luxurious satin hues. Inspired by motor garments, pieces feature side panelling and a relocated seam. A zipper in the waistline can be worn open to show extra skin.     By embracing the method of reclaiming used materials with a specific user’s history for our designs, Ninamounah synthesizes traces of a forlorn past with future realities. Working exclusively with fabrics and leathers that would otherwise be discarded or destroyed, we take responsibility for our planet.       Photo Woody Bos Art Direction Ferdi Sibbel Hair La Toya Velberg Make up David Koppelaarand Jan Fuite Bodypaint Julia Kiryanova   Talents: Nella (Paparazzi Models) Rogier (Success Models) Jairo (Known Model Management) Mira (Vein Agency) A reflection of our most intimate surroundings. For Spring/Summer ’21 they looked inwards. Melting together deadstock materials and recalibrated signature silhouettes. Born from a moment of stillness and reassessment, our new collection comes from a feeling of hope for a bright new future.     Taking cues from traditional Dutch costume and Ninamounah’s usual threesome of leather motor suits, French corsetry and pinstripe tailored suits, the collection offers a contemporary take on familiar tropes. The ‘Kraplap’, a breastcloth garment made of stiff, starched cotton is interpreted as a tailored suit jacket and trousers.     Trousers featuring thigh high contrast panelling are informed by fishermen’s boots, while a traditional trench coat is rendered in luxurious satin hues. Inspired by motor garments, pieces feature side panelling and a relocated seam. A zipper in the waistline can be worn open to show extra skin.     By embracing the method of reclaiming used materials with a specific user’s history for our designs, Ninamounah synthesizes traces of a forlorn past with future realities. Working exclusively with fabrics and leathers that would otherwise be discarded or destroyed, we take responsibility for our planet.       Photo Woody Bos Art Direction Ferdi Sibbel Hair La Toya Velberg Make up David Koppelaarand Jan Fuite Bodypaint Julia Kiryanova   Talents: Nella (Paparazzi Models) Rogier (Success Models) Jairo (Known Model Management) Mira (Vein Agency)

METAMORPHOSIS OR THE ART OF TRANSFORMATION
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METAMORPHOSIS OR THE ART OF TRANSFORMATION

Accessories Befitting these turbulent times, KOMONO renews its creative vision and explores radical new design propositions. We are leaving behind ubiquitous notions of identity and are reimagining our future.     They believe change represents progress and development. It causes us to improve and helps us to transform our current environment. The ever-progressing integration of sustainable practices, both in our design as in our broader culture, is reflected within this season's novelty and reworking of our timeless classics.     SS21 now available at komono.com or in one of their stores. Befitting these turbulent times, KOMONO renews its creative vision and explores radical new design propositions. We are leaving behind ubiquitous notions of identity and are reimagining our future.     They believe change represents progress and development. It causes us to improve and helps us to transform our current environment. The ever-progressing integration of sustainable practices, both in our design as in our broader culture, is reflected within this season's novelty and reworking of our timeless classics.     SS21 now available at komono.com or in one of their stores.

H&M is proud to announce a landmark collaboration with Irish designer Simone Rocha
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H&M is proud to announce a landmark collaboration with Irish designer Simone Rocha

Fashion Continuing a long tradition of acclaimed designer collaborations, H&M is thrilled to announce a new collaboration with the London-based fashion designer Simone Rocha. The Simone Rocha x H&M collection will include Rocha’s signature womenswear, alongside menswear and childrenswear. This marks the first time that Simone Rocha has offered a wardrobe for the entire family. Each category combines a full wardrobe; special occasionwear, including tulle dresses and tailoring, alongside knits, shirting, outerwear such as trenches, casual t-shirts, accessories, including Rocha’s signature sparkling jewellery and pearl-embellished footwear.     Simone Rochais the first Irish designer to undertake such a collaboration with H&M. This collection, like all her work, celebrates her personal inter-ethnic heritage and the myriad inspirations which have defined the growth of her label, from the traditions and crafts of Hong Kong through to the greats of art history.      TheSimone Rochax H&M collection considers the many silhouettes, fabrications, embellishments shapes and influences that have defined the Simone Rochaworld, offering new twists on signatures and paying homage to key collections that have defined the Simone Rochabrand story. We see glimmers of Tudor courtiers, of wild florals, of portraits and photographs, of dolls and playthings. There is tartan, beading, florals, pinks, reds, and bespoke fabrications, developed in house, especially for this collaboration. In forming this collection, Simone Rochaspent time reflecting on her brand’s archive, combing her past collections and carefully reworking favourites into dynamic new propositions that feel right for today.     The collection, which will be released March 11, also celebrates a decade of the Simone Rocha label – a great achievement for an independent London-based brand. Rocha’s label is acclaimed for the strength of its vision – and a consistency that runs throughout each new garment, allowing wearers of the brand to mix and match pieces across seasons. This collection is informed with a similar desire to create hard-working pieces to be loved, cherished and worn again and again. It is an invitation into the Simone Rochaworld, extended to all.     “I am so thrilled to be working with H&M on this very special collection. It truly is a celebration of the signatures of my brand, and the influences that have shaped me. As a designer, and as a customer, I’ve been such a fan of the H&M collaboration concept. Margiela, Alber Elbaz, Comme des Garcons – it’s such an amazing list of alumni to be a part of.”– Simone Rocha.     “Simone Rochahas been on the H&M wish-list for some time. This collaboration offers a new audience the chance to own a very special piece of design history. All of us at H&M have been so inspired to work with a female designer who spends so much time thinking about contemporary femininity, and womanhood, and who is so committed to excellence in craft and design, from the process of developing special fabrications, to pushing silhouettes, shapes and embellishments. Every garment within this collection is unique, special and the result of years of work and meticulous research.” - Ann-Sofie Johansson, H&M.  Continuing a long tradition of acclaimed designer collaborations, H&M is thrilled to announce a new collaboration with the London-based fashion designer Simone Rocha. The Simone Rocha x H&M collection will include Rocha’s signature womenswear, alongside menswear and childrenswear. This marks the first time that Simone Rocha has offered a wardrobe for the entire family. Each category combines a full wardrobe; special occasionwear, including tulle dresses and tailoring, alongside knits, shirting, outerwear such as trenches, casual t-shirts, accessories, including Rocha’s signature sparkling jewellery and pearl-embellished footwear.     Simone Rochais the first Irish designer to undertake such a collaboration with H&M. This collection, like all her work, celebrates her personal inter-ethnic heritage and the myriad inspirations which have defined the growth of her label, from the traditions and crafts of Hong Kong through to the greats of art history.      TheSimone Rochax H&M collection considers the many silhouettes, fabrications, embellishments shapes and influences that have defined the Simone Rochaworld, offering new twists on signatures and paying homage to key collections that have defined the Simone Rochabrand story. We see glimmers of Tudor courtiers, of wild florals, of portraits and photographs, of dolls and playthings. There is tartan, beading, florals, pinks, reds, and bespoke fabrications, developed in house, especially for this collaboration. In forming this collection, Simone Rochaspent time reflecting on her brand’s archive, combing her past collections and carefully reworking favourites into dynamic new propositions that feel right for today.     The collection, which will be released March 11, also celebrates a decade of the Simone Rocha label – a great achievement for an independent London-based brand. Rocha’s label is acclaimed for the strength of its vision – and a consistency that runs throughout each new garment, allowing wearers of the brand to mix and match pieces across seasons. This collection is informed with a similar desire to create hard-working pieces to be loved, cherished and worn again and again. It is an invitation into the Simone Rochaworld, extended to all.     “I am so thrilled to be working with H&M on this very special collection. It truly is a celebration of the signatures of my brand, and the influences that have shaped me. As a designer, and as a customer, I’ve been such a fan of the H&M collaboration concept. Margiela, Alber Elbaz, Comme des Garcons – it’s such an amazing list of alumni to be a part of.”– Simone Rocha.     “Simone Rochahas been on the H&M wish-list for some time. This collaboration offers a new audience the chance to own a very special piece of design history. All of us at H&M have been so inspired to work with a female designer who spends so much time thinking about contemporary femininity, and womanhood, and who is so committed to excellence in craft and design, from the process of developing special fabrications, to pushing silhouettes, shapes and embellishments. Every garment within this collection is unique, special and the result of years of work and meticulous research.” - Ann-Sofie Johansson, H&M. 

Gucci’s campaign for Lunar New Year celebrates the House’s dedicated collection featuring Japanese manga character Doraemon
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Gucci’s campaign for Lunar New Year celebrates the House’s dedicated collection featuring Japanese manga character Doraemon

Fashion To celebrate the upcoming Lunar New Year, commencing on February 12th and which heralds the Year of the Ox, Gucci’s Creative Director Alessandro Michele has imagined a dedicated collection of special items that feature the famous Japanese manga and anime character, Doraemon – the cat-type robot sent from the XXII century to help a young boy called Nobita Nobi with secret gadgets from his four-dimensional pouch. The resulting Doraemon X Gucci collaboration is also marking the manga’s 50th anniversary.     The special collection for men and women featuring pop icon Doraemon in his classic blue color over the GG motif, across different product categories, will debut on January 12th.  Later in the month of January, a new special and playful Doraemon‘s disguise, exclusively created in tribute to the year of the Ox, will be revealed.     For the occasion, Doreamon takes the stage of the new Gucci Lunar New Year campaign shot by photographer Angelo Pennetta. This highly recognizable character becomes a companion who transforms everyday activities into joyful adventures. From having breakfast, to playing video games with friends or partying in the garden, the affable Doraemon in the role of an imaginary friend brings color into people’s lives.     The pieces will be promoted through Gucci’s digital channels and selected Gucci stores worldwide. Gucci Pins, the House’s ephemeral stores inspired by the pins seen on interactive digital maps, will also bring immersive shopping experiences to several cities.     The Gucci 2021 Lunar New Year Collection has its own sustainable packaging, which comprises fully recyclable green bags and matching swing tickets referencing the 50th anniversary of the cartoon, all featuring Doraemon.     Furtherly under the spotlight, the Japanese manga character will take over selected store façades and street installations in different cities across Australia, China, Hong Kong, India, Japan, Malaysia, Singapore, Taiwan, Thailand and Vietnam.  Doraemon will also be the star of two Gucci ArtWalls in Shanghai and Hong Kong, where he will pose over the GG motif, as in the collection.      Bespoke entertainment will be available on the Gucci App bringing Doraemon figure to life thanks to Augmented Reality. Scanning the Gucci ArtWalls and the dedicated packaging, users will discover a choreography by their favourite character.     Credits:   ©Fujiko-Pro Creative Director: Alessandro Michele Art Director: Cristopher Simmonds Photographer: Angelo Pennetta To celebrate the upcoming Lunar New Year, commencing on February 12th and which heralds the Year of the Ox, Gucci’s Creative Director Alessandro Michele has imagined a dedicated collection of special items that feature the famous Japanese manga and anime character, Doraemon – the cat-type robot sent from the XXII century to help a young boy called Nobita Nobi with secret gadgets from his four-dimensional pouch. The resulting Doraemon X Gucci collaboration is also marking the manga’s 50th anniversary.     The special collection for men and women featuring pop icon Doraemon in his classic blue color over the GG motif, across different product categories, will debut on January 12th.  Later in the month of January, a new special and playful Doraemon‘s disguise, exclusively created in tribute to the year of the Ox, will be revealed.     For the occasion, Doreamon takes the stage of the new Gucci Lunar New Year campaign shot by photographer Angelo Pennetta. This highly recognizable character becomes a companion who transforms everyday activities into joyful adventures. From having breakfast, to playing video games with friends or partying in the garden, the affable Doraemon in the role of an imaginary friend brings color into people’s lives.     The pieces will be promoted through Gucci’s digital channels and selected Gucci stores worldwide. Gucci Pins, the House’s ephemeral stores inspired by the pins seen on interactive digital maps, will also bring immersive shopping experiences to several cities.     The Gucci 2021 Lunar New Year Collection has its own sustainable packaging, which comprises fully recyclable green bags and matching swing tickets referencing the 50th anniversary of the cartoon, all featuring Doraemon.     Furtherly under the spotlight, the Japanese manga character will take over selected store façades and street installations in different cities across Australia, China, Hong Kong, India, Japan, Malaysia, Singapore, Taiwan, Thailand and Vietnam.  Doraemon will also be the star of two Gucci ArtWalls in Shanghai and Hong Kong, where he will pose over the GG motif, as in the collection.      Bespoke entertainment will be available on the Gucci App bringing Doraemon figure to life thanks to Augmented Reality. Scanning the Gucci ArtWalls and the dedicated packaging, users will discover a choreography by their favourite character.     Credits:   ©Fujiko-Pro Creative Director: Alessandro Michele Art Director: Cristopher Simmonds Photographer: Angelo Pennetta

Louis Vuitton Men’s collection by Virgil Abloh Spring-Summer 2021
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Louis Vuitton Men’s collection by Virgil Abloh Spring-Summer 2021

Men Louis Vuitton Men’s collection by Virgil Abloh Spring-Summer 2021 ‘Myth vs. Reality: The Full Story’ Chicago, IL, September 2020.     “The more mundane the xed text, the more dramatic is the Signifyin(g) revision. It is this principle of repetition and difference, this practice of intertextuality, which has been so crucial to black vernacular forms of Signifyin(g), jazz and its antecedents, the blues, spirituals, and ragtime. Signifyin(g) is so fundamentally black...so shared in [our] culture as to have long ago become second nature to its users.” – Henry Louis Gates, The Signifying Monkey: A Theory of African- American Literary Criticism, 1988.     “The narrative of direct cause and effect, the lapsarian before and after, of heroic origin and farcical repetition, will no longer do. Many of us recite this narrative without much thought – but with great condescension toward the very possibility of contemporary art. “ – Hal Foster, Who’s Afraid of the Neo-Avant-Garde?, 1994.     In the fall of 2019, on a life-related hiatus, Virgil Abloh found himself introspective at home for an extended period of time after several years of non-stop travel and continuous work. He spent this time around his mother and father saturated in his Ghanaian heritage and childhood memories. He decided that moving forward, the creative premises of his work at Louis Vuitton would spring directly from his cultural heritage. His work would visualise unapologetic Black Imagination in an autobiographical and deeply personal voice. A second-gener-ation African-American, Abloh’s Ghanaian-born parents draped his childhood in a cultural tapestry of Kente cloth, hand-carvedgurines, wooden masks, and the iconography of spirituality. That winter, he approached his mother Eunice with an idea. Soon, Mrs Abloh commissioned a series of traditional wooden sculptures from family artisans in the Arts Centre market in Accra, Ghana. Imagined by her son, the artefacts fused the properties of West African art with the characteristics of Louis Vuitton. These works of art created the foundation for his Spring-Summer 2021 collection.     Now, Abloh’s every point of inspiration came to life through the lens of his childhood. Slender suiting, broad shoulders, and surreal accessories and motifs reminded him of the way Ghanaian men – his father in- cluded – dressed in the 1970s. These men came of age in the early years of Ghanaian independence from colonial rule and used the symbolic power of style and tailoring to express newfound power and freedom. Abloh drew parallels to ska, two tone and the African diaspora’s manifestation in the Jamaican elements adopted by British subculture, as well as the patterns and silhouettes of La Sape, the dandies of Kinshasaand Brazzaville. In the red, yellow and green of the Ghanaian and Ethiopian ags, Abloh recognisedthe wardrobes associated with Rasta and reggae.     Shopping for his children in a toy store in Paris in January 2020, he caught a glimpse of him-self in a mirror, his pockets stuffed with puppets of all shapes and colours. They made him think of the carved masks, gurines and dollshe knew from Ghana, and references he recognised from the Louis Vuitton genetics: a teddy bear designed by Marc Jacobs for the Spring-Summer 2005 Men’s collection, and the Maroquinaris. Zoologicae series of small leather goods created for the house by Billie Achilleos in 2011.     Organically, the colourful characters of ‘Zoooom with friends’came to life, animating garments and accessories throughout his collection. Abloh based each character on real people in his life who accompanied him on his journey since his first days in the Louis Vuitton offices. The symbiosis of inspirations that informed the puppets made Abloh contemplate the cultural and sub-cultural belonging we ascribe to the things that inspire us: the territorialism of inspirations, and the myths of derivation wecreate around objects, references and people. In the tradition of Thomas Mann, myths are stories spun from collective memory. They are tools for authors and artists, which transcend the existing and allow for the creation of something new. “I have never tried to produce the illusion that I am the source of the history of Joseph,” Mann said of his bildungsroman Joseph and His Brothers published 1933-43. “Before it could be told, it happened, it sprang from the source from which all history springs, and tells itself as it goes.”     A suit painted in clouds reminds some of Magritte and others of Raphael, but in the eyes of a child, does it not belong to a skygazed upon mutuallyacross the globe? In his essay The Myth of Originality in Contemporary Art from 1964, the sculptor David Hare re ects on theoriginality of familiar and age-old imagery in art. “A Rembrandt cow has little resemblance to a Dubu etcow and neither of them are art because of the cow, who [...] is hermetically original. More simply, man’s originality is comparative, whereas God’s may notbe.” He further argues: “Once an artist begins to use originali- ty as an attribute which is his, once the public begins to go out of their way to look for it, its meaning is lost.” Louis Vuitton Men’s collection by Virgil Abloh Spring-Summer 2021 ‘Myth vs. Reality: The Full Story’ Chicago, IL, September 2020.     “The more mundane the xed text, the more dramatic is the Signifyin(g) revision. It is this principle of repetition and difference, this practice of intertextuality, which has been so crucial to black vernacular forms of Signifyin(g), jazz and its antecedents, the blues, spirituals, and ragtime. Signifyin(g) is so fundamentally black...so shared in [our] culture as to have long ago become second nature to its users.” – Henry Louis Gates, The Signifying Monkey: A Theory of African- American Literary Criticism, 1988.     “The narrative of direct cause and effect, the lapsarian before and after, of heroic origin and farcical repetition, will no longer do. Many of us recite this narrative without much thought – but with great condescension toward the very possibility of contemporary art. “ – Hal Foster, Who’s Afraid of the Neo-Avant-Garde?, 1994.     In the fall of 2019, on a life-related hiatus, Virgil Abloh found himself introspective at home for an extended period of time after several years of non-stop travel and continuous work. He spent this time around his mother and father saturated in his Ghanaian heritage and childhood memories. He decided that moving forward, the creative premises of his work at Louis Vuitton would spring directly from his cultural heritage. His work would visualise unapologetic Black Imagination in an autobiographical and deeply personal voice. A second-gener-ation African-American, Abloh’s Ghanaian-born parents draped his childhood in a cultural tapestry of Kente cloth, hand-carvedgurines, wooden masks, and the iconography of spirituality. That winter, he approached his mother Eunice with an idea. Soon, Mrs Abloh commissioned a series of traditional wooden sculptures from family artisans in the Arts Centre market in Accra, Ghana. Imagined by her son, the artefacts fused the properties of West African art with the characteristics of Louis Vuitton. These works of art created the foundation for his Spring-Summer 2021 collection.     Now, Abloh’s every point of inspiration came to life through the lens of his childhood. Slender suiting, broad shoulders, and surreal accessories and motifs reminded him of the way Ghanaian men – his father in- cluded – dressed in the 1970s. These men came of age in the early years of Ghanaian independence from colonial rule and used the symbolic power of style and tailoring to express newfound power and freedom. Abloh drew parallels to ska, two tone and the African diaspora’s manifestation in the Jamaican elements adopted by British subculture, as well as the patterns and silhouettes of La Sape, the dandies of Kinshasaand Brazzaville. In the red, yellow and green of the Ghanaian and Ethiopian ags, Abloh recognisedthe wardrobes associated with Rasta and reggae.     Shopping for his children in a toy store in Paris in January 2020, he caught a glimpse of him-self in a mirror, his pockets stuffed with puppets of all shapes and colours. They made him think of the carved masks, gurines and dollshe knew from Ghana, and references he recognised from the Louis Vuitton genetics: a teddy bear designed by Marc Jacobs for the Spring-Summer 2005 Men’s collection, and the Maroquinaris. Zoologicae series of small leather goods created for the house by Billie Achilleos in 2011.     Organically, the colourful characters of ‘Zoooom with friends’came to life, animating garments and accessories throughout his collection. Abloh based each character on real people in his life who accompanied him on his journey since his first days in the Louis Vuitton offices. The symbiosis of inspirations that informed the puppets made Abloh contemplate the cultural and sub-cultural belonging we ascribe to the things that inspire us: the territorialism of inspirations, and the myths of derivation wecreate around objects, references and people. In the tradition of Thomas Mann, myths are stories spun from collective memory. They are tools for authors and artists, which transcend the existing and allow for the creation of something new. “I have never tried to produce the illusion that I am the source of the history of Joseph,” Mann said of his bildungsroman Joseph and His Brothers published 1933-43. “Before it could be told, it happened, it sprang from the source from which all history springs, and tells itself as it goes.”     A suit painted in clouds reminds some of Magritte and others of Raphael, but in the eyes of a child, does it not belong to a skygazed upon mutuallyacross the globe? In his essay The Myth of Originality in Contemporary Art from 1964, the sculptor David Hare re ects on theoriginality of familiar and age-old imagery in art. “A Rembrandt cow has little resemblance to a Dubu etcow and neither of them are art because of the cow, who [...] is hermetically original. More simply, man’s originality is comparative, whereas God’s may notbe.” He further argues: “Once an artist begins to use originali- ty as an attribute which is his, once the public begins to go out of their way to look for it, its meaning is lost.”

VERSACE SPRING-SUMMER 2021 CAMPAIGN: Welcome to Versacepolis
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VERSACE SPRING-SUMMER 2021 CAMPAIGN: Welcome to Versacepolis

Fashion Donatella Versace welcomes you to the mythical world of Versacepolis for the Spring-Summer 2021 campaign.     Dive into an underwater fantasy with fierce Versace faces Precious Lee, Hailey Bieber, Kendall Jenner, and our new La Medusa handbag. These modern muses are captured by Mert and Marcus in a setting envisioned by Donatella. Inspired by the vastness and beauty of nature, she transports us to the ocean’s previously unexplored depths to present a campaign that is fresh, fantastical and thought-provoking.     “With these images I wanted to portray the modern Medusa. Or better, to highlight how her many faces can be drastically different from one another and every woman can actually be Medusa. All of us, with our differences and unique characters, we can express ourselves also in the way we decide to dress. The same thing is true for me, of course. We live in a world in which gender differences are no longer important and we have been given a kind of freedom like never before. Let’s use it and use it well!” - Donatella Versace     Medusa is the ruler of Versacepolis and namesake of Versace’s latest handbag line, La Medusa. Each style is adorned with a Medusa-head plaque – the same plaque that’s on the doors of Via Gesù, 12: the brand’s first headquarters in Milan. The bag takes centerstage in a series of imagery and videos that portray strength, confidence, and seduction – values at the core of the brand and our Spring-Summer 2021 Collection.     Wearing designs depicting the sea themed Trésor de la Mer motif, the models are illuminated by droplets of saltwater and pictured next to vibrant neon jellyfish, which are called Medusa in Italian.     #Versacepolis #VersaceSS21 #VersaceLaMedusa     CREDITS: Chief Creative Officer: Donatella Versace Creative Director: Ferdinando Verderi Photographers: Mert Alas and Marcus Piggott Stylist: Jacob K Hair Stylist: Paul Hanlon Make-Up Artist: Lucia Pieroni Talent: Hailey Bieber, Kendall Jenner, Precious Lee, Mona Tougaard, Mica Argañaraz, Raphael Balzer, Simone Bricchi   Donatella Versace welcomes you to the mythical world of Versacepolis for the Spring-Summer 2021 campaign.     Dive into an underwater fantasy with fierce Versace faces Precious Lee, Hailey Bieber, Kendall Jenner, and our new La Medusa handbag. These modern muses are captured by Mert and Marcus in a setting envisioned by Donatella. Inspired by the vastness and beauty of nature, she transports us to the ocean’s previously unexplored depths to present a campaign that is fresh, fantastical and thought-provoking.     “With these images I wanted to portray the modern Medusa. Or better, to highlight how her many faces can be drastically different from one another and every woman can actually be Medusa. All of us, with our differences and unique characters, we can express ourselves also in the way we decide to dress. The same thing is true for me, of course. We live in a world in which gender differences are no longer important and we have been given a kind of freedom like never before. Let’s use it and use it well!” - Donatella Versace     Medusa is the ruler of Versacepolis and namesake of Versace’s latest handbag line, La Medusa. Each style is adorned with a Medusa-head plaque – the same plaque that’s on the doors of Via Gesù, 12: the brand’s first headquarters in Milan. The bag takes centerstage in a series of imagery and videos that portray strength, confidence, and seduction – values at the core of the brand and our Spring-Summer 2021 Collection.     Wearing designs depicting the sea themed Trésor de la Mer motif, the models are illuminated by droplets of saltwater and pictured next to vibrant neon jellyfish, which are called Medusa in Italian.     #Versacepolis #VersaceSS21 #VersaceLaMedusa     CREDITS: Chief Creative Officer: Donatella Versace Creative Director: Ferdinando Verderi Photographers: Mert Alas and Marcus Piggott Stylist: Jacob K Hair Stylist: Paul Hanlon Make-Up Artist: Lucia Pieroni Talent: Hailey Bieber, Kendall Jenner, Precious Lee, Mona Tougaard, Mica Argañaraz, Raphael Balzer, Simone Bricchi  

ARDUSSE FOR SPRING & SUMMER
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ARDUSSE FOR SPRING & SUMMER

Fashion ARDUSSE is revealing its first campaign, photographed by South African / London based photographer Lea Colombo.     Her exploration of color meets ARDUSSE's Spring/Summer 2021 collection, which is the founding act of a story that will unfold from here on; this first idyll reiterates and outlines the foundations of the narrative, drawing direct inspiration from the first idyll of Theocritus, the Syracusan poet who originally painted the bucolic and soothing features of Arcadia, imagining man in contact with nature. A delicate language emerges from the clash of archetypal, masculine and pragmatic shapes in enveloping volumes - the parka, the blazer, the duster coat, the anorak, the pleated trousers, the tailored bermuda shorts, the ruffled shirt, the crocheted sweaters - and delicate, feminine fabrics, either impalpable or with intense, sensual textures.      Credits:   ARDUSSE SS21 CAMPAIGN Shot by: Lea Colombo Creative direction: BRAGA + FEDERICO Stylist: Giovanni Dario Laudicina Model: Marnix Eyckmans, Dior Beye,  Prithvi Balwantsingh Hair: Fabio D'Onofrio Makeup: Luciano Chiarello Casting: Piotr Chamier Set designer: Ruggero Baisi Production: Ten Artist ARDUSSE is revealing its first campaign, photographed by South African / London based photographer Lea Colombo.     Her exploration of color meets ARDUSSE's Spring/Summer 2021 collection, which is the founding act of a story that will unfold from here on; this first idyll reiterates and outlines the foundations of the narrative, drawing direct inspiration from the first idyll of Theocritus, the Syracusan poet who originally painted the bucolic and soothing features of Arcadia, imagining man in contact with nature. A delicate language emerges from the clash of archetypal, masculine and pragmatic shapes in enveloping volumes - the parka, the blazer, the duster coat, the anorak, the pleated trousers, the tailored bermuda shorts, the ruffled shirt, the crocheted sweaters - and delicate, feminine fabrics, either impalpable or with intense, sensual textures.      Credits:   ARDUSSE SS21 CAMPAIGN Shot by: Lea Colombo Creative direction: BRAGA + FEDERICO Stylist: Giovanni Dario Laudicina Model: Marnix Eyckmans, Dior Beye,  Prithvi Balwantsingh Hair: Fabio D'Onofrio Makeup: Luciano Chiarello Casting: Piotr Chamier Set designer: Ruggero Baisi Production: Ten Artist

In conversation with Lady Gaga
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In conversation with Lady Gaga

Music What were your feelings when you wore the pink feather Valentino dress for the first time?   Even though the press and fans saw me wear the pink feather Valentino dress for the first time at the Venise Film Festival for the A Star is Born’s premiere, the truth is that the first time I wore this dresswas in my home with my mother in California. I was trying on different dresses for the premiere with my mom, listening to Andrea Bocelli. As soon as I was zipped up in the dress by my stylists Tom & Sandra, I turned to my mother and we both burst into tears. With her hands over her face crying, my mother proudly said “that’s the dress.” I’ll never forget this moment with my mother. I was thinkingabout it on the red carpet. This is the magic of Valentino.     Do you feel a special connection with the Italian fashion house as you have yourself Italian roots?   Coming from an Italian-American immigrant family, I represent this Italian fashion house with great pride and deep gratitude.     Inclusivity is a key value of Valentino, how do you advocate this shared value in your everyday life?   I believe kindness is a human right that should be afforded to all people. To experience it, to give it, to share it—but it must be equal to all and especially sensitive to those who’ve been disempoweredby their circumstances. This is how I live my life.     With his dresses Pierpaolo Piccioli invite women to celebrate their individuality, do you feel it when you wear one of his creation?   Why yes! For ‘Voce Viva,’ we made a beautiful film by Harmony Korine with a song from my new album called “Sine From Above.” I felt strong and alive, hearing myself echo through the forest as I was singing in this dress. It reminded me of my freedom and how I get to experience magic, a freedom & magic I wish everyone to have.       What gives you confidence?     I have to give confidence to myself for it to be real. I work on building it all the time. I focus on skillsI have, and work from there. I feel like it's building a house that’s never finished. I also remind myselfthat skills can be simple.     Can you remember the moment you first discovered your voice? Where was it? How old were you?   I believe you discover your voice when you discover yourself.     Who is the one voice that has inspired you the most in your personal life? In your career?   I would have to say my mother. And both my grandmothers. And my sister. In fact, I would have tosay my whole family. The hard working spirit, the “I’ll never give up” attitude, the style and grace while doing so. That’s my family’s voice. That’s me.     Would you say your voice is your strength?   I would say that my ability to love is my strength. I believe having a strong voice is essential to lovingthe world. I love the world so much. That’s why my voice is so loud. I want you to know how muchI love you.     Can you describe your voice?   My voice is learning. My voice is listening. My voice is expressing and sometimes changing. My voice belongs to me.     Do you believe that your voice can have a positive impact?   I believe most voices have the ability to positively impact, but all voices are impactful. This includes hateful voices, which is why hateful speech is so negatively powerful—why we need to fill the negative space with kind speech.       What advice would you give to those still out there looking for their own voices?   I would say looking for our own voices, to me, is an endless lifetime pursuit. We learn who we want to be, while we also unlearn things we realize we no longer believe. Our voice comes and goes. I would say cultivate your voice exactly as you please. Know it can be strong, and know it belongs to you.     Is there any particular scent that reminds you of a special moment of your life?   Fresh gravy on the stove, meatballs and pork sausage in my home growing up. Every Sunday at 2pm, after church. Whole family at the table. My happiest memories of all. Same scent. Every Sunday.     What does the name Voce Viva mean to you?   The voice is alive. It has its own life. It’s a force of nature. Nature is powerful. It’s important how youuse it.     How would you say that your song “Sine from above” match perfectly with the Valentino message: my voicemy strength? Why did you choose this particular song for the film?   My song ‘Sine From Above’ is about the passion I feel, when I manifest the sounds that I hear in myhead. They come in the form of song, messages, ideas, and love. This is my strength. These sounds are the function that form the basis of my voice. I hear them, and then I use them. They are how I live, how I love, how I prosper, and how I survive.       What is your own definition of beauty?     I believe beauty is the process we all go through— it’s how how we see ourselves. This can becomplicated, sometimes not easy, but the challenge of loving yourself is the most beautiful thing of all.     Do you have a beauty routine and secret tips to share?   I believe self-care routines, in and of themselves, are the best beauty tip of all. If you care for your mind, body, skin, heart & healing, you approach beauty holistically. For me, using makeup as well as perfume to transform how I feel at any moment is valuable as well. I believe that even though working on ourselves from the inside is the most crucial, I also cherish the power of visual transformation to affect how we feel inside.     What are your 5 beauty products that you always have with you?   I only carry Haus Laboratories beauty products everyday. 1. Is my trusty black calligraphy Eye-Lie-ner in shade “Punk.” 2. I always have a Le Monster Matte Lip Crayon in a neutral shade called “Power Move.” Itslightweight, bold, never bleeds and fits perfect in my purse. 3. It is right now, my new Valentino ‘Voce Viva’ perfume, to feel fresh throughout the day. 4. I have to make sure I have a Le Riot Lip Gloss because it is lip conditioning and plumping withmega watt shine, comes in many shades so there’s lots to choose from. I love the color “corset.” 5. I love having a highlighter that also doubles as a liquid shimmer eye-shadow powder.     How do you get ready for a red carpet evening?   I make sure to take good care of my skin always — my mother taught me this. I do special skin treatments the night before a red carpet and the day of. Most importantly however, it’s so importantto me that everyone who is doing hair, makeup, styling and design has a beautiful day where they feel loved and we celebrate how grateful we are to do what we love as a team with my family and friends.     When do you feel the most beautiful?   Right after I meditate. It reminds me that beauty is a state of being that's undefinable because it’sfrom within.       You are committed every day in different causes, what are the causes that matter you the most?   My charity Born This Way Foundation, that I co-founded with my mother, shares our ambitiouspassion to make positive change in the face of the world’s Mental Health Crisis. I believe it is moreimportant than ever to motivate an agenda of kindness. Kindness that leads to the healing of the mind, body & soul. Kindness that invigorates programs that are fearless in their effort to help humanity learn the importance of self-care.     What is the most daring thing you did?   Whenever someone told me I wasn’t good enough throughout my career and life, I never let it breakme. I promised myself that every time I heard “no,” it would motivate me to work harder. The mostdaring thing I did was believe in myself.     What is the strongest moment you ever lived on a stage?   I remember singing in Mexico, a song from my album Born This Way called “Americano.” I was in astadium, it was pouring rain, and I sang words about the trials and tribulations of Immigration Law in my country. Myself and the crowd both wept and cheered for freedom, it was a moment I’ll neverforget. The audience and I were aligned —our morals, our values, our politics, our voices.     What is your personal motto?   Be Kind.     Among all your songs, which ones embodies the most your personality?   I would say my song ‘911’ off Chromatica has to be one of the most personal songs I’ve ever written. It’s a dance-pop song but the words are poetry of my deeply personal reality as someone who struggles with mental health. This song is a battle cry and celebration of my radical acceptance that this is who I am.     Tell us something no one could guess about you.   I love to cook!       With your new album, what is the message you want to spread all around the world?   On my new album Chromatica, I want everyone to know that even if life is painful sometimes, youcan still dance through it. You can dance through it because you’re being brave by fighting the painand living life. This is something that should be celebrated. This is a reason to dance.     Any upcoming projects for 2021?   I’m over the moon excited about an upcoming movie I’ll be acting in, directed by new budding friend,the legendary Ridley Scott—alongside the talent of a truly humbling cast. What were your feelings when you wore the pink feather Valentino dress for the first time?   Even though the press and fans saw me wear the pink feather Valentino dress for the first time at the Venise Film Festival for the A Star is Born’s premiere, the truth is that the first time I wore this dresswas in my home with my mother in California. I was trying on different dresses for the premiere with my mom, listening to Andrea Bocelli. As soon as I was zipped up in the dress by my stylists Tom & Sandra, I turned to my mother and we both burst into tears. With her hands over her face crying, my mother proudly said “that’s the dress.” I’ll never forget this moment with my mother. I was thinkingabout it on the red carpet. This is the magic of Valentino.     Do you feel a special connection with the Italian fashion house as you have yourself Italian roots?   Coming from an Italian-American immigrant family, I represent this Italian fashion house with great pride and deep gratitude.     Inclusivity is a key value of Valentino, how do you advocate this shared value in your everyday life?   I believe kindness is a human right that should be afforded to all people. To experience it, to give it, to share it—but it must be equal to all and especially sensitive to those who’ve been disempoweredby their circumstances. This is how I live my life.     With his dresses Pierpaolo Piccioli invite women to celebrate their individuality, do you feel it when you wear one of his creation?   Why yes! For ‘Voce Viva,’ we made a beautiful film by Harmony Korine with a song from my new album called “Sine From Above.” I felt strong and alive, hearing myself echo through the forest as I was singing in this dress. It reminded me of my freedom and how I get to experience magic, a freedom & magic I wish everyone to have.       What gives you confidence?     I have to give confidence to myself for it to be real. I work on building it all the time. I focus on skillsI have, and work from there. I feel like it's building a house that’s never finished. I also remind myselfthat skills can be simple.     Can you remember the moment you first discovered your voice? Where was it? How old were you?   I believe you discover your voice when you discover yourself.     Who is the one voice that has inspired you the most in your personal life? In your career?   I would have to say my mother. And both my grandmothers. And my sister. In fact, I would have tosay my whole family. The hard working spirit, the “I’ll never give up” attitude, the style and grace while doing so. That’s my family’s voice. That’s me.     Would you say your voice is your strength?   I would say that my ability to love is my strength. I believe having a strong voice is essential to lovingthe world. I love the world so much. That’s why my voice is so loud. I want you to know how muchI love you.     Can you describe your voice?   My voice is learning. My voice is listening. My voice is expressing and sometimes changing. My voice belongs to me.     Do you believe that your voice can have a positive impact?   I believe most voices have the ability to positively impact, but all voices are impactful. This includes hateful voices, which is why hateful speech is so negatively powerful—why we need to fill the negative space with kind speech.       What advice would you give to those still out there looking for their own voices?   I would say looking for our own voices, to me, is an endless lifetime pursuit. We learn who we want to be, while we also unlearn things we realize we no longer believe. Our voice comes and goes. I would say cultivate your voice exactly as you please. Know it can be strong, and know it belongs to you.     Is there any particular scent that reminds you of a special moment of your life?   Fresh gravy on the stove, meatballs and pork sausage in my home growing up. Every Sunday at 2pm, after church. Whole family at the table. My happiest memories of all. Same scent. Every Sunday.     What does the name Voce Viva mean to you?   The voice is alive. It has its own life. It’s a force of nature. Nature is powerful. It’s important how youuse it.     How would you say that your song “Sine from above” match perfectly with the Valentino message: my voicemy strength? Why did you choose this particular song for the film?   My song ‘Sine From Above’ is about the passion I feel, when I manifest the sounds that I hear in myhead. They come in the form of song, messages, ideas, and love. This is my strength. These sounds are the function that form the basis of my voice. I hear them, and then I use them. They are how I live, how I love, how I prosper, and how I survive.       What is your own definition of beauty?     I believe beauty is the process we all go through— it’s how how we see ourselves. This can becomplicated, sometimes not easy, but the challenge of loving yourself is the most beautiful thing of all.     Do you have a beauty routine and secret tips to share?   I believe self-care routines, in and of themselves, are the best beauty tip of all. If you care for your mind, body, skin, heart & healing, you approach beauty holistically. For me, using makeup as well as perfume to transform how I feel at any moment is valuable as well. I believe that even though working on ourselves from the inside is the most crucial, I also cherish the power of visual transformation to affect how we feel inside.     What are your 5 beauty products that you always have with you?   I only carry Haus Laboratories beauty products everyday. 1. Is my trusty black calligraphy Eye-Lie-ner in shade “Punk.” 2. I always have a Le Monster Matte Lip Crayon in a neutral shade called “Power Move.” Itslightweight, bold, never bleeds and fits perfect in my purse. 3. It is right now, my new Valentino ‘Voce Viva’ perfume, to feel fresh throughout the day. 4. I have to make sure I have a Le Riot Lip Gloss because it is lip conditioning and plumping withmega watt shine, comes in many shades so there’s lots to choose from. I love the color “corset.” 5. I love having a highlighter that also doubles as a liquid shimmer eye-shadow powder.     How do you get ready for a red carpet evening?   I make sure to take good care of my skin always — my mother taught me this. I do special skin treatments the night before a red carpet and the day of. Most importantly however, it’s so importantto me that everyone who is doing hair, makeup, styling and design has a beautiful day where they feel loved and we celebrate how grateful we are to do what we love as a team with my family and friends.     When do you feel the most beautiful?   Right after I meditate. It reminds me that beauty is a state of being that's undefinable because it’sfrom within.       You are committed every day in different causes, what are the causes that matter you the most?   My charity Born This Way Foundation, that I co-founded with my mother, shares our ambitiouspassion to make positive change in the face of the world’s Mental Health Crisis. I believe it is moreimportant than ever to motivate an agenda of kindness. Kindness that leads to the healing of the mind, body & soul. Kindness that invigorates programs that are fearless in their effort to help humanity learn the importance of self-care.     What is the most daring thing you did?   Whenever someone told me I wasn’t good enough throughout my career and life, I never let it breakme. I promised myself that every time I heard “no,” it would motivate me to work harder. The mostdaring thing I did was believe in myself.     What is the strongest moment you ever lived on a stage?   I remember singing in Mexico, a song from my album Born This Way called “Americano.” I was in astadium, it was pouring rain, and I sang words about the trials and tribulations of Immigration Law in my country. Myself and the crowd both wept and cheered for freedom, it was a moment I’ll neverforget. The audience and I were aligned —our morals, our values, our politics, our voices.     What is your personal motto?   Be Kind.     Among all your songs, which ones embodies the most your personality?   I would say my song ‘911’ off Chromatica has to be one of the most personal songs I’ve ever written. It’s a dance-pop song but the words are poetry of my deeply personal reality as someone who struggles with mental health. This song is a battle cry and celebration of my radical acceptance that this is who I am.     Tell us something no one could guess about you.   I love to cook!       With your new album, what is the message you want to spread all around the world?   On my new album Chromatica, I want everyone to know that even if life is painful sometimes, youcan still dance through it. You can dance through it because you’re being brave by fighting the painand living life. This is something that should be celebrated. This is a reason to dance.     Any upcoming projects for 2021?   I’m over the moon excited about an upcoming movie I’ll be acting in, directed by new budding friend,the legendary Ridley Scott—alongside the talent of a truly humbling cast.

Exclusive editorial by Filip Koludrovic
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Exclusive editorial by Filip Koludrovic

Beauty Exclusive beauty editorial by Filip Koludrovic.     An experimental beauty story approached without a moodboard, but rather using the mix of the emotions and current mental states of everyone in the studio to create something without knowing the final outcome. That was the guide we were using when we met at the end of 2020. in a half abandoned factory on the suburbs of Belgrade, Serbia.    Filip Koludrovic: For this project we decided to form a dialog, a two way flow between the photographer and the model. It's extremely important what the model will bring on set with their energy. Knowing Jovana and her art the idea came to let me document that day with my camera, and after she was to document her experience through her drawings.   Jovana Krneta: Fashion supports art. My incide world speaks through my body the same way as throughout my drawings. How I see the world from a model's point of view is connected with the lens of the camera and photographer himself. It’s all connected, it’s all one, like the universe.     Photography: Filip Koludrovic (@filipkoludrovic) Model & illustrator: Jovana Krneta (@krneta) Beauty: Dragan Vurdelja (@drvurdelja) editor: Timotej Letonja Exclusive beauty editorial by Filip Koludrovic.     An experimental beauty story approached without a moodboard, but rather using the mix of the emotions and current mental states of everyone in the studio to create something without knowing the final outcome. That was the guide we were using when we met at the end of 2020. in a half abandoned factory on the suburbs of Belgrade, Serbia.    Filip Koludrovic: For this project we decided to form a dialog, a two way flow between the photographer and the model. It's extremely important what the model will bring on set with their energy. Knowing Jovana and her art the idea came to let me document that day with my camera, and after she was to document her experience through her drawings.   Jovana Krneta: Fashion supports art. My incide world speaks through my body the same way as throughout my drawings. How I see the world from a model's point of view is connected with the lens of the camera and photographer himself. It’s all connected, it’s all one, like the universe.     Photography: Filip Koludrovic (@filipkoludrovic) Model & illustrator: Jovana Krneta (@krneta) Beauty: Dragan Vurdelja (@drvurdelja) editor: Timotej Letonja

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