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CRAIG GREEN SPRING/SUMMER 2021
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CRAIG GREEN SPRING/SUMMER 2021

Fashion CRAIG GREEN INTRODUCES THE NEW SPRING/SUMMER COLLECTION FOR 2021.     Creative Director: Craig Green   Photography: Amy Gwatkin   Styling: Robbie Spencer   Casting: Samuel Ellis Scheinman for DM Casting   Hair: Mari Ohashi   Sculptures in collaboration with: David Curtis-Ring   Models: Jeremiah Berko, Malick Bodian, Felix Cheong, Dries Haseldonckx, Finn Morgan-Murrell, Jethro Sapon, Niel Varel   Footwear: Adidas Originals by CRAIG GREEN   With special thanks to: Professor Louise Wilson CRAIG GREEN INTRODUCES THE NEW SPRING/SUMMER COLLECTION FOR 2021.     Creative Director: Craig Green   Photography: Amy Gwatkin   Styling: Robbie Spencer   Casting: Samuel Ellis Scheinman for DM Casting   Hair: Mari Ohashi   Sculptures in collaboration with: David Curtis-Ring   Models: Jeremiah Berko, Malick Bodian, Felix Cheong, Dries Haseldonckx, Finn Morgan-Murrell, Jethro Sapon, Niel Varel   Footwear: Adidas Originals by CRAIG GREEN   With special thanks to: Professor Louise Wilson

PRADA LINEA ROSSA FALL & WINTER 2020 THE CAMPAIGN
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PRADA LINEA ROSSA FALL & WINTER 2020 THE CAMPAIGN

Fashion Dynamic, modern, new. The Prada Linea Rossa Fall/Winter 2020 campaign celebrates the new active collection with an exceptional cast of young and international talents from different parts of the world - globally in uential gures, cultural game-changers. This Linea Rossa campaign features Chinese actress and dancer Jin Chen, South-Korean musician and producer Chanyeol Park, and American actress and change agent Yara Shahidi.     The singular nature of each of their talents is matched via the pairing of these Linea Rossa personas with different photographers: each creates an image re ective of the individual, a window into their lives. Supporting diverse local artistic realities, the three talents were shot separately, each in their own countries, by local photographers: Jin Chen was portrayed by Leslie Zhang, Chanyeol Park by Jung Wook Mok, and Yara Shahidi by Renell Medrano.   Reinterpreting the meaning of the line that is the emblem of Prada Linea Rossa, the concept of the Fall/Winter 2020 campaign is the timeline, a lineage of the self. Like Linea Rossa, it represents evolution, progress, pushing forwards - a line of life.   This season, the red line is used to narrate the three talent’s lines of work, which re ect their multifaceted careers and unique back-stories, the histories and encounters that have brought them to today.   In the connection of each to contemporary society, to the experience of the now, and their focus and drive to pioneer and to excel, this trio of campaign talents are united through attitude with each other, and with Linea Rossa, with its ethos of modern, high-performance clothes engineered to the needs of dynamic life today. They share a line of thought.     Credits: Photography and video by: Leslie Zhang for Jin Chen Jung Wook Mok for Chanyeol Park Renell Medrano for Yara Shahidi Creative direction: Ferdinando Verderi Dynamic, modern, new. The Prada Linea Rossa Fall/Winter 2020 campaign celebrates the new active collection with an exceptional cast of young and international talents from different parts of the world - globally in uential gures, cultural game-changers. This Linea Rossa campaign features Chinese actress and dancer Jin Chen, South-Korean musician and producer Chanyeol Park, and American actress and change agent Yara Shahidi.     The singular nature of each of their talents is matched via the pairing of these Linea Rossa personas with different photographers: each creates an image re ective of the individual, a window into their lives. Supporting diverse local artistic realities, the three talents were shot separately, each in their own countries, by local photographers: Jin Chen was portrayed by Leslie Zhang, Chanyeol Park by Jung Wook Mok, and Yara Shahidi by Renell Medrano.   Reinterpreting the meaning of the line that is the emblem of Prada Linea Rossa, the concept of the Fall/Winter 2020 campaign is the timeline, a lineage of the self. Like Linea Rossa, it represents evolution, progress, pushing forwards - a line of life.   This season, the red line is used to narrate the three talent’s lines of work, which re ect their multifaceted careers and unique back-stories, the histories and encounters that have brought them to today.   In the connection of each to contemporary society, to the experience of the now, and their focus and drive to pioneer and to excel, this trio of campaign talents are united through attitude with each other, and with Linea Rossa, with its ethos of modern, high-performance clothes engineered to the needs of dynamic life today. They share a line of thought.     Credits: Photography and video by: Leslie Zhang for Jin Chen Jung Wook Mok for Chanyeol Park Renell Medrano for Yara Shahidi Creative direction: Ferdinando Verderi

Exclusive editorial with Bottega Veneta
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Exclusive editorial with Bottega Veneta

Men Exclusive editorial with Bottega Veneta, captured by Walter Pierre.   Bottega Veneta just opened an exclusive Pop-up at De Bijenkorf in Amsterdam where the Italian heritage brand is offering their latest footwear as well as bags.   TEAM CREDITS:   photography: WALTER PIERRE styling: KOEN T. HENDRIKS at House of Orange model: ABE PAYMANS at Rebel Model Management hair and make-up: DAVID KOPPELAAR at House of Orange videographer: MARIJE SEIJN     Exclusive editorial with Bottega Veneta, captured by Walter Pierre.   Bottega Veneta just opened an exclusive Pop-up at De Bijenkorf in Amsterdam where the Italian heritage brand is offering their latest footwear as well as bags.   TEAM CREDITS:   photography: WALTER PIERRE styling: KOEN T. HENDRIKS at House of Orange model: ABE PAYMANS at Rebel Model Management hair and make-up: DAVID KOPPELAAR at House of Orange videographer: MARIJE SEIJN    

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Acne Studios presents puffer jackets with distorted logo print
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Acne Studios presents puffer jackets with distorted logo print

Fashion For Fall/Winter 2020, Acne Studios focuses on puffer jackets with a striking distorted logo print and new colourways. The print in particular is a playful and bold take on Acne Studios’ branding, mixing varying scales and sizes, and cutting it across different parts of the puffer. This interpretation of the logo is unique to the puffer jackets, making them a rarity in the Acne Studios collection.     All the puffers are filled with recycled down and feathers. The hooded coat features two front pockets and an adjustable toggle at the waist, with the plain beige and black versions made from ripstop shell, while the cut logo version in beige is made from nylon. The cropped puffer jacket is shaped in a cocoon silhouette with binding running along the edges and a funnel collar that has a pack-away hood. Crafted from nylon, the plain version comes in black, turquoise blue and rust orange, while the cut logo versions come in turquoise blue, rust orange and mink brown. The nylon belted puffer coat has an oversized silhouette and softly rounded shoulders with a funnel collar that has a pack-away hood and comes in plain black or mink brown. A nylon quilted red gilet features a high neck, cropped length, drawstring hem and front zip pockets.     The puffer jackets are available in Acne Studios stores and on acnestudios.com. For Fall/Winter 2020, Acne Studios focuses on puffer jackets with a striking distorted logo print and new colourways. The print in particular is a playful and bold take on Acne Studios’ branding, mixing varying scales and sizes, and cutting it across different parts of the puffer. This interpretation of the logo is unique to the puffer jackets, making them a rarity in the Acne Studios collection.     All the puffers are filled with recycled down and feathers. The hooded coat features two front pockets and an adjustable toggle at the waist, with the plain beige and black versions made from ripstop shell, while the cut logo version in beige is made from nylon. The cropped puffer jacket is shaped in a cocoon silhouette with binding running along the edges and a funnel collar that has a pack-away hood. Crafted from nylon, the plain version comes in black, turquoise blue and rust orange, while the cut logo versions come in turquoise blue, rust orange and mink brown. The nylon belted puffer coat has an oversized silhouette and softly rounded shoulders with a funnel collar that has a pack-away hood and comes in plain black or mink brown. A nylon quilted red gilet features a high neck, cropped length, drawstring hem and front zip pockets.     The puffer jackets are available in Acne Studios stores and on acnestudios.com.

Exclusive editorial by Patrice Brylla
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Exclusive editorial by Patrice Brylla

Fashion Exclusive editorial captured by Patrice Brylla.   TEAM CREDITS: Photos PATRICE BRYLLA Styling FABIO PACE Hair ATTILA KENYERES Casting DAVID WHITE Models  William at Two Management and Benny at Hore Models CASTING, BENNY O. ARTHUR Photo Assistant Eli X. Scherer Styling Assistant MAURICE STAMM Exclusive editorial captured by Patrice Brylla.   TEAM CREDITS: Photos PATRICE BRYLLA Styling FABIO PACE Hair ATTILA KENYERES Casting DAVID WHITE Models  William at Two Management and Benny at Hore Models CASTING, BENNY O. ARTHUR Photo Assistant Eli X. Scherer Styling Assistant MAURICE STAMM

CELINE 08 WOMEN'S SHOW FOR  SUMMER 2021
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CELINE 08 WOMEN'S SHOW FOR SUMMER 2021

Fashion Week STADE LOUIS II MONACO, FILMED ON OCTOBER 8TH 2020     DIRECTED AND STYLED HEDI SLIMANE MAKE-UP ARTIST AARON DE MEY HAIRSTYLIST ESTHER LANGHAM   WITH THANKS TO AKARI, ANNA, BENTE, CLEA, DIANE, ELEONORE, ELISA, ESSOYE, ESTELLE, EVELYN, EVIE, ISABEL, IVANA, KAIA, KARLIJN, KORNELIA, KRISTINA, KRISTIN, KUKUA, MARGAUX, MARGHERITA, MIKA, NISHA, ROCIO, SARA GRACE, STEFANIA, STEINBERG, SHERRY, SUNDARI.     ALL COVID-19 HEALTH MEASURES WERE RESPECTED AND ENFORCED THROUGHOUT THIS PRODUCTION TOUS NOS REMERCIEMENTS À LA PRINCIPAUTÉ DE MONACO ET AUX CARABINIERS DU PRINCE.     SPECIAL THANKS TO CASINO DE MONTE-CARLO, HOTEL HERMITAGE MONTE-CARLO, OPERA MONTE-CARLO, HOTEL DE PARIS MONTE-CARLO, STADE LOUIS II AND VILLA PALOMA DU NOUVEAU MUSÉE NATIONAL DE MONACO. STADE LOUIS II MONACO, FILMED ON OCTOBER 8TH 2020     DIRECTED AND STYLED HEDI SLIMANE MAKE-UP ARTIST AARON DE MEY HAIRSTYLIST ESTHER LANGHAM   WITH THANKS TO AKARI, ANNA, BENTE, CLEA, DIANE, ELEONORE, ELISA, ESSOYE, ESTELLE, EVELYN, EVIE, ISABEL, IVANA, KAIA, KARLIJN, KORNELIA, KRISTINA, KRISTIN, KUKUA, MARGAUX, MARGHERITA, MIKA, NISHA, ROCIO, SARA GRACE, STEFANIA, STEINBERG, SHERRY, SUNDARI.     ALL COVID-19 HEALTH MEASURES WERE RESPECTED AND ENFORCED THROUGHOUT THIS PRODUCTION TOUS NOS REMERCIEMENTS À LA PRINCIPAUTÉ DE MONACO ET AUX CARABINIERS DU PRINCE.     SPECIAL THANKS TO CASINO DE MONTE-CARLO, HOTEL HERMITAGE MONTE-CARLO, OPERA MONTE-CARLO, HOTEL DE PARIS MONTE-CARLO, STADE LOUIS II AND VILLA PALOMA DU NOUVEAU MUSÉE NATIONAL DE MONACO.

Louis Vuitton reveals its new brand campaign
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Louis Vuitton reveals its new brand campaign

Fashion Louis Vuitton reveals its new brand campaign, a perennial voyage transcending the times, an emotional journey across landscapes and borders, an innocent curiosity for what lies both beyond and within. At Louis Vuitton, travel goes beyond discovering a physical destination, it is equally a process of self-discovery, a personal journey. Through an entirely local production team, dreamlike settings photographed by Viviane Sassen come to life as the core values of the House are translated into imagery: the Art of Travel, dreams and escapism, transmission from generation to generation, and continuous optimism.   Imagination takes flight to Iceland, the Land of Fire and Ice, an island of light and darkness with mesmerising landscapes. Through contrasting scenery, from the island’s southern black sand beaches and mystical peninsulas to the northern dramatic glacier lakes and small lava caves, children appear, as if in a reverie. Beds of ice and snow lay softly on background plains, with shy rays of light daring their way through the misty skies. The high standing mountains mirror themselves in the infinite pool of water, calmly sectioning off colours of blue and grey.   The inner child is set free towards a dream, gazing upon the bright future with a sense of innocence and joy. And as in a child’s world, anything is possible: hat boxes become musical tambourines, Alzer trunks magically morph into an Eiffel Tower, the surreal sized keys to trunk locks parade along the island’s coastline. A sense of freedom with the lightness of tomorrow, a voyage to a land within.   Photographer Viviane Sassen takes her lens on an emotional journey beyond Iceland’s ethereal landscapes for the House’s 2020 brand campaign. Icelandic school children venture across the island’s impressive nature, playfully exploring the horizons of the island. Since the 1980s, globetrotting photographers have captured the iconic Monogram and galleries of personality portraits in everchanging scenery, shot in unexpected corners of the world, each artist creating powerful imagery still relevant today.     Louis Vuitton reveals its new brand campaign, a perennial voyage transcending the times, an emotional journey across landscapes and borders, an innocent curiosity for what lies both beyond and within. At Louis Vuitton, travel goes beyond discovering a physical destination, it is equally a process of self-discovery, a personal journey. Through an entirely local production team, dreamlike settings photographed by Viviane Sassen come to life as the core values of the House are translated into imagery: the Art of Travel, dreams and escapism, transmission from generation to generation, and continuous optimism.   Imagination takes flight to Iceland, the Land of Fire and Ice, an island of light and darkness with mesmerising landscapes. Through contrasting scenery, from the island’s southern black sand beaches and mystical peninsulas to the northern dramatic glacier lakes and small lava caves, children appear, as if in a reverie. Beds of ice and snow lay softly on background plains, with shy rays of light daring their way through the misty skies. The high standing mountains mirror themselves in the infinite pool of water, calmly sectioning off colours of blue and grey.   The inner child is set free towards a dream, gazing upon the bright future with a sense of innocence and joy. And as in a child’s world, anything is possible: hat boxes become musical tambourines, Alzer trunks magically morph into an Eiffel Tower, the surreal sized keys to trunk locks parade along the island’s coastline. A sense of freedom with the lightness of tomorrow, a voyage to a land within.   Photographer Viviane Sassen takes her lens on an emotional journey beyond Iceland’s ethereal landscapes for the House’s 2020 brand campaign. Icelandic school children venture across the island’s impressive nature, playfully exploring the horizons of the island. Since the 1980s, globetrotting photographers have captured the iconic Monogram and galleries of personality portraits in everchanging scenery, shot in unexpected corners of the world, each artist creating powerful imagery still relevant today.    

The Tall Story by Alexander McQueen
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The Tall Story by Alexander McQueen

Accessories The Autumn/Winter 2020 collection sees the development of The Tall Story in new seasonal iterations, following the codes and colours seen on the runway.  Taller sister of The Story, the sculptural lines of the tote are enhanced by the option of a contrast colour lining. The Alexander McQueen seal also appears on a leather tag. This elegant statement bag is constructed to fit all essentials, including a laptop, and has a front zip pocket to easily access phone or credit cards on the go. The modern metallic handles, inspired by jewellery, allow the tote to be handheld comfortably due to their natural curve, or these can be folded down and the bag may be carried on the shoulder via leather straps.      The Tall Story is available in black with contrast red lining and features the new oversized quilting, achieved through heated moulding. It is also available in black stamped croc, or in a handmade patchwork style which references the ready-to-wear.   #McQueenStory The Autumn/Winter 2020 collection sees the development of The Tall Story in new seasonal iterations, following the codes and colours seen on the runway.  Taller sister of The Story, the sculptural lines of the tote are enhanced by the option of a contrast colour lining. The Alexander McQueen seal also appears on a leather tag. This elegant statement bag is constructed to fit all essentials, including a laptop, and has a front zip pocket to easily access phone or credit cards on the go. The modern metallic handles, inspired by jewellery, allow the tote to be handheld comfortably due to their natural curve, or these can be folded down and the bag may be carried on the shoulder via leather straps.      The Tall Story is available in black with contrast red lining and features the new oversized quilting, achieved through heated moulding. It is also available in black stamped croc, or in a handmade patchwork style which references the ready-to-wear.   #McQueenStory

MARNI TRUNK SUBLIME BAG for Fall/Winter 2020
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MARNI TRUNK SUBLIME BAG for Fall/Winter 2020

Accessories For the Fall/Winter 2020 collection, Marni presents the precious and evocative Trunk Sublime Bag in Venetian brocade. The new interpretation of the signature Trunk Bag stands out for its arabesque jacquard velvet, hand-made with 17th century looms from the Venetian textile tradition. A velvet reminiscent of a blooming garden, with vivid colours and baroque motifs. The bag with leather finishes comes in two variations in burgundy/beige and green/beige shades. An homage to ancient Italian textile and the noble art of weaving, with an eye to modernity.     The Trunk Sublime Bag is now available in Marni boutiques and on marni.com For the Fall/Winter 2020 collection, Marni presents the precious and evocative Trunk Sublime Bag in Venetian brocade. The new interpretation of the signature Trunk Bag stands out for its arabesque jacquard velvet, hand-made with 17th century looms from the Venetian textile tradition. A velvet reminiscent of a blooming garden, with vivid colours and baroque motifs. The bag with leather finishes comes in two variations in burgundy/beige and green/beige shades. An homage to ancient Italian textile and the noble art of weaving, with an eye to modernity.     The Trunk Sublime Bag is now available in Marni boutiques and on marni.com

GUCCI IS PLEASED TO PRESENT THE EPILOGUE CAMPAIGN
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GUCCI IS PLEASED TO PRESENT THE EPILOGUE CAMPAIGN

Fashion Last July, Creative Director Alessandro Michele opened the final chapter of a three-part tale of subversion – one of shifting the gaze and questioning the rules, roles and liturgies that have come to define fashion as we know it. On that occasion, a twelve-hour live stream framed a narrative feature, revealing to the outside world what usually lies behind closed curtains. Here, throughout the course of one day, the Gucci design team became the hectic cast of models, captured on camera while patiently posing on set.   That intense shooting day paved the way to the campaign that is now presented. Set within two contrasting Roman locations, the grandiose, late-Mannerist Palazzo Sacchetti and the distressed, graffiti-covered Campo Boario area, the pictures bring together the Gucci design team, which worked with Alessandro Michele on the very same collection they are wearing, under a poetic play of juxtapositions and perspectives.    In an open dialogue between the external decadence and the personal extroversion of these two seemingly irreconcilable spaces, these usually anonymous faces come and go between their on-set tasks in the palazzo and the ramshackle squat. By doing so, they present a theatrical allegory that reconciles the real and the surreal, reflecting on the relationship between fashion fictional imagery and the reality of its productions.    In the words of Creative Director Alessandro Michele: “I brought together different things, which represent the messy beauty that I have always sought: the chaos of beauty. What happens to the relation between reality and fiction when prying eyes sneak into the mechanisms of the production of an image? What happens to fashion, when the true goes back to being just a moment of the false? Breaking the spell that forces my collaborators to passionately work on clothes they later have to abandon, I asked the team to wear them. And so we did a self-sufficient job, all inside our house, mixing things we had already done with things we were about to – overcoming the schemes of the time coherently with my idea of The Epilogue, the final resolution of a future that is largely present”.    Shot by Minneapolis-based photographer Alec Soth and filmed by Roman directors Damiano and Fabio D’Innocenzo, winners of the 2020 Berlin International Film Festival's Silver Bear for Best Screenplay, the campaign leads to the conclusion of the narrative arc that began in February with the An Unrepeatable Ritual show, when Alessandro Michele brought the backstage preparations to the centre stage. The tale continued in May, with the release of The Ritual campaign, a radical experimentation that blurred the lines between models and authors in search of a spontaneous, unpredicted idea of beauty. Now, following July’s live-streamed presentation, this fairy tale eventually finds its Epilogue.   CREDITS: Creative Director: Alessandro Michele Art Director: Christopher Simmonds Photographer: Alec Soth Film Directors: Damiano and Fabio D’Innocenzo Locations: Palazzo Sacchetti and Campo Boario Last July, Creative Director Alessandro Michele opened the final chapter of a three-part tale of subversion – one of shifting the gaze and questioning the rules, roles and liturgies that have come to define fashion as we know it. On that occasion, a twelve-hour live stream framed a narrative feature, revealing to the outside world what usually lies behind closed curtains. Here, throughout the course of one day, the Gucci design team became the hectic cast of models, captured on camera while patiently posing on set.   That intense shooting day paved the way to the campaign that is now presented. Set within two contrasting Roman locations, the grandiose, late-Mannerist Palazzo Sacchetti and the distressed, graffiti-covered Campo Boario area, the pictures bring together the Gucci design team, which worked with Alessandro Michele on the very same collection they are wearing, under a poetic play of juxtapositions and perspectives.    In an open dialogue between the external decadence and the personal extroversion of these two seemingly irreconcilable spaces, these usually anonymous faces come and go between their on-set tasks in the palazzo and the ramshackle squat. By doing so, they present a theatrical allegory that reconciles the real and the surreal, reflecting on the relationship between fashion fictional imagery and the reality of its productions.    In the words of Creative Director Alessandro Michele: “I brought together different things, which represent the messy beauty that I have always sought: the chaos of beauty. What happens to the relation between reality and fiction when prying eyes sneak into the mechanisms of the production of an image? What happens to fashion, when the true goes back to being just a moment of the false? Breaking the spell that forces my collaborators to passionately work on clothes they later have to abandon, I asked the team to wear them. And so we did a self-sufficient job, all inside our house, mixing things we had already done with things we were about to – overcoming the schemes of the time coherently with my idea of The Epilogue, the final resolution of a future that is largely present”.    Shot by Minneapolis-based photographer Alec Soth and filmed by Roman directors Damiano and Fabio D’Innocenzo, winners of the 2020 Berlin International Film Festival's Silver Bear for Best Screenplay, the campaign leads to the conclusion of the narrative arc that began in February with the An Unrepeatable Ritual show, when Alessandro Michele brought the backstage preparations to the centre stage. The tale continued in May, with the release of The Ritual campaign, a radical experimentation that blurred the lines between models and authors in search of a spontaneous, unpredicted idea of beauty. Now, following July’s live-streamed presentation, this fairy tale eventually finds its Epilogue.   CREDITS: Creative Director: Alessandro Michele Art Director: Christopher Simmonds Photographer: Alec Soth Film Directors: Damiano and Fabio D’Innocenzo Locations: Palazzo Sacchetti and Campo Boario

C.P. COMPANY X MR PORTER
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C.P. COMPANY X MR PORTER

Men This season, MR PORTER launches new casualwear brand C.P. Company. Considered the original Italian sportswear brand, C.P. Company was founded in 1971 by designer Mr Massimo Osti. Combining science and art to create new fabrications such as Nycra and Chrome, the C.P. labs also use innovative colour-dyeing and re-colouring techniques. Look out for the label’s signature goggle hoods on its jackets. This season, MR PORTER launches new casualwear brand C.P. Company. Considered the original Italian sportswear brand, C.P. Company was founded in 1971 by designer Mr Massimo Osti. Combining science and art to create new fabrications such as Nycra and Chrome, the C.P. labs also use innovative colour-dyeing and re-colouring techniques. Look out for the label’s signature goggle hoods on its jackets.

Moose Knuckles opens a pop-up store in Amsterdam
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Moose Knuckles opens a pop-up store in Amsterdam

Fashion Canadian outerwear brand Moose Knuckles opened a pop-up store in PC Hooftstraat on Friday. "A conscious choice despite the uncertain future of analogue experiences," it says. While most companies have focused the lion's share of their attention on the digital landscape, Moose Knuckles has strayed from the pack and bolstered its digital efforts with an ingenious plan to provide what so many people in the world need now: space to connect with others. A bold choice that fits seamlessly with the company's pioneering attitude.   "We saw a shift in the consumer landscape - customers want to be surprised again and experience a buying experience - and therefore came up with this concept that focuses on experience, by (being able to) meet our community in their local habitat. The foundation of our brand is firmly rooted in the authentic and emotional connection with our customers worldwide. We are now taking it a step further by bringing our clothing and accessories to the local markets. We offer and seek solutions in these bizarre and challenging times. It's in our DNA, the spirit of our brand, to create and communicate energy. "Marco D'Avanzo - GM & Executive VP of Global Sales   The Amsterdam pop-up will be one to be seen and experienced. Once inside the 179 m2 building, you will be immersed in a titillating, digital concept. Strong contours are accented with iridescent gold pieces that simulate how kinetic energy takes the form of heat and fills the world with heat. Like all stores, the furnishings and architecture were done by the legendary and experiential design agency Bureau Betak, which has previously collaborated with brands such as Louis Vuitton and Yves Saint Laurent. "This new pop-up is a play with contrasting and daring materials. A dynamic composition of digital screens & mannequins. An unexpected and futuristic vision of luxury." - Simon Caillaud, Global Head of Design, Bureau Betak   Each pop-up contains a mix of the different FW20 product lines, including the Power Puff collection, a brand new line full of reversible & machine washable puffers that reinvent the usefulness of outdoor clothing. The pop-ups will continue to appear all year round. All locations will comply with global COVID-19 safety protocols, as will their traditional retail locations, which have all been reopened. A full list of the locations can be found at the bottom of the appendix.   The pop-up in Amsterdam is there, as befits a pop-up, unfortunately only temporarily: it will close its doors again at the end of February 2021. In the store, the various collections: active-flex, fly density, power puff (reversible), sportswear and accessories, for both men and women, as well as children's collections will be offered. Address: PC Hooftstraat 105. Canadian outerwear brand Moose Knuckles opened a pop-up store in PC Hooftstraat on Friday. "A conscious choice despite the uncertain future of analogue experiences," it says. While most companies have focused the lion's share of their attention on the digital landscape, Moose Knuckles has strayed from the pack and bolstered its digital efforts with an ingenious plan to provide what so many people in the world need now: space to connect with others. A bold choice that fits seamlessly with the company's pioneering attitude.   "We saw a shift in the consumer landscape - customers want to be surprised again and experience a buying experience - and therefore came up with this concept that focuses on experience, by (being able to) meet our community in their local habitat. The foundation of our brand is firmly rooted in the authentic and emotional connection with our customers worldwide. We are now taking it a step further by bringing our clothing and accessories to the local markets. We offer and seek solutions in these bizarre and challenging times. It's in our DNA, the spirit of our brand, to create and communicate energy. "Marco D'Avanzo - GM & Executive VP of Global Sales   The Amsterdam pop-up will be one to be seen and experienced. Once inside the 179 m2 building, you will be immersed in a titillating, digital concept. Strong contours are accented with iridescent gold pieces that simulate how kinetic energy takes the form of heat and fills the world with heat. Like all stores, the furnishings and architecture were done by the legendary and experiential design agency Bureau Betak, which has previously collaborated with brands such as Louis Vuitton and Yves Saint Laurent. "This new pop-up is a play with contrasting and daring materials. A dynamic composition of digital screens & mannequins. An unexpected and futuristic vision of luxury." - Simon Caillaud, Global Head of Design, Bureau Betak   Each pop-up contains a mix of the different FW20 product lines, including the Power Puff collection, a brand new line full of reversible & machine washable puffers that reinvent the usefulness of outdoor clothing. The pop-ups will continue to appear all year round. All locations will comply with global COVID-19 safety protocols, as will their traditional retail locations, which have all been reopened. A full list of the locations can be found at the bottom of the appendix.   The pop-up in Amsterdam is there, as befits a pop-up, unfortunately only temporarily: it will close its doors again at the end of February 2021. In the store, the various collections: active-flex, fly density, power puff (reversible), sportswear and accessories, for both men and women, as well as children's collections will be offered. Address: PC Hooftstraat 105.

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