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The future is ______?
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The future is ______?

Fashion Exclusive fashion editorial Team: Production: Simone Bronzi & Timotej Letonja @Haze Media Photographer: Marcello Arena Stylist: Giulia Meterangelis Model: Kaspar Rosander @Next Models Grooming: Augusto Picerni @W-M Management Set designer: Francesco Petrillo Director: White Paper Camera: Leonardo Russo Stylist assistant: Joele Iapadre Exclusive fashion editorial Team: Production: Simone Bronzi & Timotej Letonja @Haze Media Photographer: Marcello Arena Stylist: Giulia Meterangelis Model: Kaspar Rosander @Next Models Grooming: Augusto Picerni @W-M Management Set designer: Francesco Petrillo Director: White Paper Camera: Leonardo Russo Stylist assistant: Joele Iapadre

Filling Pieces release their SS20 campaign featuring the new FP REAF silhouette
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Filling Pieces release their SS20 campaign featuring the new FP REAF silhouette

Fashion Filling Pieces release their Spring & Summer 2020 ad campaign featuring the new FP REAF silhouette. Shot on the streets of Berlin by  Felix Gartner.   for more go onhttps://www.fillingpieces.com Filling Pieces release their Spring & Summer 2020 ad campaign featuring the new FP REAF silhouette. Shot on the streets of Berlin by  Felix Gartner.   for more go onhttps://www.fillingpieces.com

The art of gifting with Acqua Di Parma and Gio Pastori
8

The art of gifting with Acqua Di Parma and Gio Pastori

Beauty Acqua di Parma celebrates the Collection dedication to the Holiday Season with motifs designed by the talented paper-cut artist Gio Pastori.  Acqua di Parma celebrates the Holiday Season with Gio Pastori. After the success of Colonia Artist Edition, the decorative motifs designed by the young Italian artist adorn the Holiday Season Collection 2019 with his joyous and playful style. Once again, the iconic Italian Maison elevates the art of giving, entrusting its image to an up-and-coming talent among the most interesting ones on the current art scene.   The radiant decoration created by Gio Pastori for Colonia Artist Edition returns throughout the Holiday Season Collection, wrapping bottles and coffret sets, both in the signature black and white pattern with silver tones for the Blu Mediterraneo products and gold for Le Nobili. A skilled paper-cut artist with a strong sense of colour, Gio has drawn inspiration from the famous advertisements of Depero, interpreting in his own way the elegant essential nature of Acqua di Parma. The original graphic pattern punctuated with miniatures of the Colonia Art Deco bottles, alternated to tiny baubles evoking the winter holidays, but also children‘s games, from marbles to balloons. This atmosphere of fascinating old-time fairy tales steeped in modern minimalism is employed also for the Collection Advertising visual. Colonia and a large sledge are the main protagonists of the visual story, together with the Ballerina and the Toy Soldier from Tchaikovsky‘s Nutcracker in a stylised version and with a cascade of gift packages and hat boxes. A real feast for the eyes runs through the whole Collection which, for 2019, becomes even richer. Alongside the stylish Holiday Gift Sets, Acqua di Parma offers new elegant creations for the Holiday Gifts. From the Blu Mediterraneo soaps and hand creams, to the Barber and Colonia Travel Sets. There is also a special area reserved for the new Home Collection that boasts the Notte di Stelle fragrance, a new protagonist. The Collection is completed by the luxurious sets devoted to the new sophisticated Signatures of the Sun fragrances and includes for the rst time the lavish Acqua di Parma Advent Calendar. “For Acqua di Parma, the art of giving is an important part of Italian lifestyle and also this year, we have chosen an artist to celebrate the winter holidays. Gio Pastori interpreted in a magni cent way the radiant lightness of our iconic fragrance with his unique version of Colonia Artist, so we decided to sprinkle the magic of his spontaneously ironic creativity on the new Holiday Season Collection”, says Laura Burdese, Acqua di Parma CEO and President. “Working with Acqua di Parma has given me the chance to express the authentic essence of my creativity. Hand-crafted collages and paper-cuts, together with a purity of forms, are the principles of my practice. The elegant minimalism, passion for handcraft and that imperfect perfection that make each Acqua di Parma creation unique, immediately fascinated me these values, that perfectly t with the spirit of the Holiday Season Collection, inspired me while working on the Colonia Artist project”, says Gio Pastori. With Gio Pastori Acqua di Parma continues the experimental path that year after year involves versatile and original artists from the contemporary art scene. This research involves the visual codes of the maison and Colonia, its iconic fragrance, reinterpreted from time to time in creations of great impact and uniqueness. These original works emerge from the individual sensitivity of the various artists. The project dedicated to the Holiday Season Collection represents the natural development of these collaborations between the famous Maison and the artist called upon to interpret it. COLONIA ARTIST EDITION 2019 Acqua di Parma has created the artistic edition of Colonia also for the year 2019, entrusting it to the talent of Gio Pastori. This is an original gift for fans of the brand‘s iconic perfume. The generous 180ml format enhances the decorative motif, created by the artist, that completely wraps around the unmistakeable Art Deco bottle and the cylindrical box. This extremely light and radiant graphic pattern comes in yellow, black and white. Olfactory Pyramid. The golden fruits of Acqua di Parma spread their sparkling, clear and sunny notes all around. These sensations are ampli ed in the heart of the fragrance where oral essences of lavender, verbena and Bulgarian rose meet and combine. In the base, there are the warm tones of luxurious wood, such as vetiver, sandalwood and patchouli. HOLIDAY GIFT SET Colonia The essence of the purest Italian style becomes an elegant gift for all those who value Acqua di Parma Colonie, in four precious Holiday Gift Sets. For each one, the hat box in the iconic Parma yellow is completely covered with the radiant decorative motif created by Gio Pastori. Inside there is an elegant collection: Eau de Cologne 100ml, Bath and Shower Gel 75ml and Spray Deodorant 50ml. Each box is distinguished by the colour code of the label: white for Colonia, bronze for Colonia Intensa, black for Colonia Essenza, matt silver for Colonia Pura. Colonia, the iconic fragrance of the brand. This timeless classic is characterised by clear citrus tones and a fresh energy.Colonia Intensa, a fragrance with character for a strong personality that nds expression in the unmistakeable leather tone. Colonia Essenza an exciting and sophisticated fragrance with a vibrant combination of citrus and wood. Its elegant Art Deco bottle comes in pure black.Colonia Pura gives off sensations of modern lightness, offering new light and breath to the citrus cologne structure. Le Nobili There are three different Holiday Gift Sets that offer every woman a personal essence based on her favourite ower: Magnolia Nobile, Rosa Nobile, Peonia Nobile. The graphic pattern created by Gio Pastori is lit up with gold tones, to embellish the box provided with the distinctive nuance of each fragrance: creamy white for Magnolia Nobile, pink for Rosa Nobile, royal magenta for Peonia Nobile. The set includes Eau de Parfum 100ml, Body Cream and Shower Gel 75ml. Magnolia Nobile is a charming fragrance, perfect for a woman who attracts looks with the strength of her personality. This Eau de Parfum is characterised by clear tones that stir the heart with the notes of vibrant magnolia.Rosa Nobile is the ideal fragrance for a woman with her own unmistakeable charm, just like the queen of owers. This fragrance is like a bouquet of freshly cut roses that awakens in the heart the enveloping richness of the Italian Rosa Centifolia. Peonia Nobile is a sensual fragrance, lively and vibrant, for an elegant woman full of vitality. A sumptuous peony fragrance enriches the heart of this Eau de Parfum. Blu Mediterraneo This gift releases all the vital energy of the Italian Mediterranean and allows to relive in each season the grandeur of magni cent landscapes. The three Holiday Gift Sets contain the golden moments of a long joyful summer, when letting go is as easy as breathing. Each one is marked by an essence based on a symbolic place in the Italian Mediterranean: Arancia di Capri, Mirto di Panarea and Fico di Amal . The design created by Gio Pastori shines on the sea blue background of the box, in its silver and white tones evoking festive moods full of light. Each set contains an Eau de Toilette 75ml, the Shower Gel 40ml and the Body Lotion 50ml. These practical and handy formats are ideal to take everywhere with you the radiant freshness of the most loved Mediterranean landscapes. Arancia di Capri. A sunny relaxing fragrance, that releases notes of orange, mandarin and lemon. It feels like nding yourself immersed in the atmosphere of one of the most fascinating Mediterranean islands in the world.Mirto di Panarea. The aromatic scents of the Mediterranean vegetation are blended with the perfume of the sea breeze. Myrtle and basil, together with lemon and bergamot, are ideal to feel transported to an island suspended in time. Fico di Amal . Bergamot, lemon and grapefruit announce in advance the scents of g in an irresistible harmony, like the ever-surprising view of the Amal Coast. HOLIDAY GIFT Travel Must-Haves The must-haves for fans of the Acqua di Parma Italian style, but also the perfect gift for someone stepping into the world of the historic Maison for the rst time. This complete and elegant selection of Colonia and Barbiere provided in convenient elegant formats has everything you need always at hand: Colonia 20ml, Colonia shower gel 75ml, Colonia spray deodorant 50ml, Barbiere 40ml soft shaving cream and refreshing aftershave emulsion. The essential compact design for the elegant travel case is embellished with the band with Acqua di Parma stitching and logo. The box evokes the decoration motif created by Gio Pastori on a luminous yellow background. Arancia di Capri Hand Cream and Soap Two new formulas release the relaxing fragrance of Arancia di Capri. Each one is a special gift to rediscover in everyday actions the dynamic breath of the Italian Mediterranean. The hand cream and soap come in the practical 300ml dispenser, even more radiant thanks to the blue box embellished with the silver and white decoration of Gio Pastori for Acqua di Parma. They are perfect as individual gifts or together. Mixed with water the Hand Soap produces a rich and full-bodied foam. Its delicate formula with essence of Aloe and vitamin E, leaves the skin pleasantly cleansed and soft, giving it the perfumed tones of Arancia di Capri. With its light and quickly-absorbed texture, the Hand Cream leaves the skin silky. Formulated with Karité butter and apricot oil with the strong hydrating properties, it releases its active ingredients, giving a pleasant softness together with the delicate fragrance of Arancia di Capri. Blu Mediterraneo Discovery Collection This is the ideal gift to discover the regenerating aromas of the Italian Mediterranean and to breathe in all its bright energy. This selection of the best-loved Blu Mediterraneo fragrances is packaged in a box covered with the decorative motifs created by Gio Pastori in silver and white tones. Arancia di Capri, Bergamotto di Calabria, Fico di Amal and Mirto di Panarea in four 10ml roll-on packs. These practical formats allow you to immerse yourself in any moment in unforgettable places, where the sun, sky and sea are one. Arancia di Capri. It releases the scents of orange, mandarin and lemon, symbolic citrus fruits of the Mediterranean island. And it‘s like nding yourself again in the sunny and relaxing atmosphere of this corner of paradise.Bergamotto di Calabria. It conjures up a strong intense land, together with its most precious fruit. The sparkling scents of bergamot appear from the beginning and characterise this charming oral fragrance. Fico di Amal . The clear sunny scents of bergamot, lemon and grapefruit are the perfect prelude to the sweetness of the g. A dynamic and surprising fragrance like the views of the Amal Coast.Mirto di Panarea. It releases the aromatic scents of the Mediterranean vegetation blending them with the perfume of the sea breeze. Myrtle and basil, together with lemon and bergamot, transport you to an island suspended in time. HOME COLLECTION HOLIDAY GIFT Candles and Room Diffusers - Notte di Stelle The joy of sharing unforgettable moments with your loved-ones. A warm intimate atmosphere which is also felt in the air when the scent of “Notte di Stelle” is given off. This new Home Collection fragrance created by Acqua di Parma is ideal to create the perfumed magic of a festive night. The ame that burns in the replace combines with the cold of the dark star- studded night, in a composition that mixes the fragrances of birch wood and Guajac wood with the balsamic scents of pine oil and the spicy scents of cloves, with the pungent touch of raspberry. “Notte di Stelle” comes in three versions, each one ideal to live a different experience. The candle in the 200g glass holder unites the play of light and shade of the ame with the perfumed tones. A ritual which becomes even more spectacular with the candle in the glass holder in the new generous 500g format, which recaptures the iconic shape of the bottle and is enriched with several wicks placed with extreme precision to create a very harmonious light composition. The glass holder and box of both the candles are embellished with the decoration created by Gio Pastori in yellow, black and white, the symbolic colours of Acqua di Parma. “Notte di Stelle” also comes in an elegant 180ml room diffuser. This design object recaptures the Art Deco shape of Colonia, nely decorated with the graphic pattern of Gio Pastori, like the cylindrical box. It is a perfect gift to release the bright perfumed tones of the fragrance strongly and for a long time. Room diffuser Luce di Colonia – 500ml To welcome friends and loved ones on party days, this fragrance radiates joie de vivre throughout the home. The protagonist of the Acqua di Parma Home Collection, this composition celebrates with its light sunny scent of Colonia, the quintessence of the Italian style. The citrus scents of orange and lemon evoke sun-drenched Italian landscapes. The pure natural ‘Frutti d’Oro’ combine with delicate oral tones and warm scents of precious wood. This gift marries design with atmosphere. A room diffuser that, for the rst time, is designed in the generous 500ml format. The shape recaptures the iconic Art Deco clear glass bottle, embellished as always with the bakelite stopper and the elegant thin rattan sticks, both in black. The box is decorated with the original motifs in yellow, black and white, created by Gio Pastori. LUXURY GIFT SET Signature Premium Gift Set This precious gift like the art of the Acqua di Parma perfume achieves excellence in the new Signatures of the Sun collection. Fragrances which, through the olfactory prism of Colonia, the iconic brand fragrance, offer the sensation of perceiving an already familiar ingredient as if for the rst time. Dedicated to Oud and Sandalo the two sets include Eau de Parfum 100ml and Shower Gel 200ml, exclusively designed for this gift box. Products and box are characterised by the elegant distinctive codes of the collection. The black background is lit up by the matt label with the gold logo printed in relief. Oud. This masterly combination marries the citrus spirit of Colonia and the faceted olfactory structure of agarwood oil. From this subtle harmony of contrasts arises a unique fragrance.Sandalo. This is a sunny and intense fragrance at the same time. The clear brightness of the citrus combines with the balsamic and creamy scents of Indian sandalwood, in its opulent sensuality. Signature Discovery Set The value of a gift that will offer the joy of discovering the art of the Signatures of the Sun perfume. A Set containing a re ned selection. The three precious Eau de Parfum, Quercia, Oud and Sandalo come in the elegant 20ml format, which faithfully reproduces the Art Deco bottle, in tones of black with a matt label and logo in gold. These sophisticated colour codes come back on the hat box package. Quercia. An Eau de Parfum that spreads generously and richly with scents of green and light, enhances the magnetic attraction of the oak tree in a powerful and full-bodied composition.Oud. The olfactory complexity of a faceted essence like agarwood oil unveils an unexpected and radiant freshness through the citrus scents of Colonia.Sandalo. The strong creamy scents of Indian sandalwood, together with the Frutti d‘Oro of Colonia experience a new surprising brilliance. Acqua di Parma Advent Calendar Acqua di Parma adds to the winter holidays its new Advent Calendar. Every day, a small or large surprise awaits you to experience up close the world of the Maison in all its facets. From Colonia to Blu Mediterraneo to Home Collection, from Barbiere to Signatures the Sun and Le Nobili, so many precious gifts in formats that allow you to appreciate formulas and fragrances. In the sunny tones of Parma yellow, the Calendar is divided into four sections: when it is closed it recalls the shape of the iconic Acqua di Parma box and, once open, it shows a festive decoration and recalls a bright Italian house, with as many windows ready to offer the surprise of the day. more on: https://www.acquadiparma.com Acqua di Parma celebrates the Collection dedication to the Holiday Season with motifs designed by the talented paper-cut artist Gio Pastori.  Acqua di Parma celebrates the Holiday Season with Gio Pastori. After the success of Colonia Artist Edition, the decorative motifs designed by the young Italian artist adorn the Holiday Season Collection 2019 with his joyous and playful style. Once again, the iconic Italian Maison elevates the art of giving, entrusting its image to an up-and-coming talent among the most interesting ones on the current art scene.   The radiant decoration created by Gio Pastori for Colonia Artist Edition returns throughout the Holiday Season Collection, wrapping bottles and coffret sets, both in the signature black and white pattern with silver tones for the Blu Mediterraneo products and gold for Le Nobili. A skilled paper-cut artist with a strong sense of colour, Gio has drawn inspiration from the famous advertisements of Depero, interpreting in his own way the elegant essential nature of Acqua di Parma. The original graphic pattern punctuated with miniatures of the Colonia Art Deco bottles, alternated to tiny baubles evoking the winter holidays, but also children‘s games, from marbles to balloons. This atmosphere of fascinating old-time fairy tales steeped in modern minimalism is employed also for the Collection Advertising visual. Colonia and a large sledge are the main protagonists of the visual story, together with the Ballerina and the Toy Soldier from Tchaikovsky‘s Nutcracker in a stylised version and with a cascade of gift packages and hat boxes. A real feast for the eyes runs through the whole Collection which, for 2019, becomes even richer. Alongside the stylish Holiday Gift Sets, Acqua di Parma offers new elegant creations for the Holiday Gifts. From the Blu Mediterraneo soaps and hand creams, to the Barber and Colonia Travel Sets. There is also a special area reserved for the new Home Collection that boasts the Notte di Stelle fragrance, a new protagonist. The Collection is completed by the luxurious sets devoted to the new sophisticated Signatures of the Sun fragrances and includes for the rst time the lavish Acqua di Parma Advent Calendar. “For Acqua di Parma, the art of giving is an important part of Italian lifestyle and also this year, we have chosen an artist to celebrate the winter holidays. Gio Pastori interpreted in a magni cent way the radiant lightness of our iconic fragrance with his unique version of Colonia Artist, so we decided to sprinkle the magic of his spontaneously ironic creativity on the new Holiday Season Collection”, says Laura Burdese, Acqua di Parma CEO and President. “Working with Acqua di Parma has given me the chance to express the authentic essence of my creativity. Hand-crafted collages and paper-cuts, together with a purity of forms, are the principles of my practice. The elegant minimalism, passion for handcraft and that imperfect perfection that make each Acqua di Parma creation unique, immediately fascinated me these values, that perfectly t with the spirit of the Holiday Season Collection, inspired me while working on the Colonia Artist project”, says Gio Pastori. With Gio Pastori Acqua di Parma continues the experimental path that year after year involves versatile and original artists from the contemporary art scene. This research involves the visual codes of the maison and Colonia, its iconic fragrance, reinterpreted from time to time in creations of great impact and uniqueness. These original works emerge from the individual sensitivity of the various artists. The project dedicated to the Holiday Season Collection represents the natural development of these collaborations between the famous Maison and the artist called upon to interpret it. COLONIA ARTIST EDITION 2019 Acqua di Parma has created the artistic edition of Colonia also for the year 2019, entrusting it to the talent of Gio Pastori. This is an original gift for fans of the brand‘s iconic perfume. The generous 180ml format enhances the decorative motif, created by the artist, that completely wraps around the unmistakeable Art Deco bottle and the cylindrical box. This extremely light and radiant graphic pattern comes in yellow, black and white. Olfactory Pyramid. The golden fruits of Acqua di Parma spread their sparkling, clear and sunny notes all around. These sensations are ampli ed in the heart of the fragrance where oral essences of lavender, verbena and Bulgarian rose meet and combine. In the base, there are the warm tones of luxurious wood, such as vetiver, sandalwood and patchouli. HOLIDAY GIFT SET Colonia The essence of the purest Italian style becomes an elegant gift for all those who value Acqua di Parma Colonie, in four precious Holiday Gift Sets. For each one, the hat box in the iconic Parma yellow is completely covered with the radiant decorative motif created by Gio Pastori. Inside there is an elegant collection: Eau de Cologne 100ml, Bath and Shower Gel 75ml and Spray Deodorant 50ml. Each box is distinguished by the colour code of the label: white for Colonia, bronze for Colonia Intensa, black for Colonia Essenza, matt silver for Colonia Pura. Colonia, the iconic fragrance of the brand. This timeless classic is characterised by clear citrus tones and a fresh energy.Colonia Intensa, a fragrance with character for a strong personality that nds expression in the unmistakeable leather tone. Colonia Essenza an exciting and sophisticated fragrance with a vibrant combination of citrus and wood. Its elegant Art Deco bottle comes in pure black.Colonia Pura gives off sensations of modern lightness, offering new light and breath to the citrus cologne structure. Le Nobili There are three different Holiday Gift Sets that offer every woman a personal essence based on her favourite ower: Magnolia Nobile, Rosa Nobile, Peonia Nobile. The graphic pattern created by Gio Pastori is lit up with gold tones, to embellish the box provided with the distinctive nuance of each fragrance: creamy white for Magnolia Nobile, pink for Rosa Nobile, royal magenta for Peonia Nobile. The set includes Eau de Parfum 100ml, Body Cream and Shower Gel 75ml. Magnolia Nobile is a charming fragrance, perfect for a woman who attracts looks with the strength of her personality. This Eau de Parfum is characterised by clear tones that stir the heart with the notes of vibrant magnolia.Rosa Nobile is the ideal fragrance for a woman with her own unmistakeable charm, just like the queen of owers. This fragrance is like a bouquet of freshly cut roses that awakens in the heart the enveloping richness of the Italian Rosa Centifolia. Peonia Nobile is a sensual fragrance, lively and vibrant, for an elegant woman full of vitality. A sumptuous peony fragrance enriches the heart of this Eau de Parfum. Blu Mediterraneo This gift releases all the vital energy of the Italian Mediterranean and allows to relive in each season the grandeur of magni cent landscapes. The three Holiday Gift Sets contain the golden moments of a long joyful summer, when letting go is as easy as breathing. Each one is marked by an essence based on a symbolic place in the Italian Mediterranean: Arancia di Capri, Mirto di Panarea and Fico di Amal . The design created by Gio Pastori shines on the sea blue background of the box, in its silver and white tones evoking festive moods full of light. Each set contains an Eau de Toilette 75ml, the Shower Gel 40ml and the Body Lotion 50ml. These practical and handy formats are ideal to take everywhere with you the radiant freshness of the most loved Mediterranean landscapes. Arancia di Capri. A sunny relaxing fragrance, that releases notes of orange, mandarin and lemon. It feels like nding yourself immersed in the atmosphere of one of the most fascinating Mediterranean islands in the world.Mirto di Panarea. The aromatic scents of the Mediterranean vegetation are blended with the perfume of the sea breeze. Myrtle and basil, together with lemon and bergamot, are ideal to feel transported to an island suspended in time. Fico di Amal . Bergamot, lemon and grapefruit announce in advance the scents of g in an irresistible harmony, like the ever-surprising view of the Amal Coast. HOLIDAY GIFT Travel Must-Haves The must-haves for fans of the Acqua di Parma Italian style, but also the perfect gift for someone stepping into the world of the historic Maison for the rst time. This complete and elegant selection of Colonia and Barbiere provided in convenient elegant formats has everything you need always at hand: Colonia 20ml, Colonia shower gel 75ml, Colonia spray deodorant 50ml, Barbiere 40ml soft shaving cream and refreshing aftershave emulsion. The essential compact design for the elegant travel case is embellished with the band with Acqua di Parma stitching and logo. The box evokes the decoration motif created by Gio Pastori on a luminous yellow background. Arancia di Capri Hand Cream and Soap Two new formulas release the relaxing fragrance of Arancia di Capri. Each one is a special gift to rediscover in everyday actions the dynamic breath of the Italian Mediterranean. The hand cream and soap come in the practical 300ml dispenser, even more radiant thanks to the blue box embellished with the silver and white decoration of Gio Pastori for Acqua di Parma. They are perfect as individual gifts or together. Mixed with water the Hand Soap produces a rich and full-bodied foam. Its delicate formula with essence of Aloe and vitamin E, leaves the skin pleasantly cleansed and soft, giving it the perfumed tones of Arancia di Capri. With its light and quickly-absorbed texture, the Hand Cream leaves the skin silky. Formulated with Karité butter and apricot oil with the strong hydrating properties, it releases its active ingredients, giving a pleasant softness together with the delicate fragrance of Arancia di Capri. Blu Mediterraneo Discovery Collection This is the ideal gift to discover the regenerating aromas of the Italian Mediterranean and to breathe in all its bright energy. This selection of the best-loved Blu Mediterraneo fragrances is packaged in a box covered with the decorative motifs created by Gio Pastori in silver and white tones. Arancia di Capri, Bergamotto di Calabria, Fico di Amal and Mirto di Panarea in four 10ml roll-on packs. These practical formats allow you to immerse yourself in any moment in unforgettable places, where the sun, sky and sea are one. Arancia di Capri. It releases the scents of orange, mandarin and lemon, symbolic citrus fruits of the Mediterranean island. And it‘s like nding yourself again in the sunny and relaxing atmosphere of this corner of paradise.Bergamotto di Calabria. It conjures up a strong intense land, together with its most precious fruit. The sparkling scents of bergamot appear from the beginning and characterise this charming oral fragrance. Fico di Amal . The clear sunny scents of bergamot, lemon and grapefruit are the perfect prelude to the sweetness of the g. A dynamic and surprising fragrance like the views of the Amal Coast.Mirto di Panarea. It releases the aromatic scents of the Mediterranean vegetation blending them with the perfume of the sea breeze. Myrtle and basil, together with lemon and bergamot, transport you to an island suspended in time. HOME COLLECTION HOLIDAY GIFT Candles and Room Diffusers - Notte di Stelle The joy of sharing unforgettable moments with your loved-ones. A warm intimate atmosphere which is also felt in the air when the scent of “Notte di Stelle” is given off. This new Home Collection fragrance created by Acqua di Parma is ideal to create the perfumed magic of a festive night. The ame that burns in the replace combines with the cold of the dark star- studded night, in a composition that mixes the fragrances of birch wood and Guajac wood with the balsamic scents of pine oil and the spicy scents of cloves, with the pungent touch of raspberry. “Notte di Stelle” comes in three versions, each one ideal to live a different experience. The candle in the 200g glass holder unites the play of light and shade of the ame with the perfumed tones. A ritual which becomes even more spectacular with the candle in the glass holder in the new generous 500g format, which recaptures the iconic shape of the bottle and is enriched with several wicks placed with extreme precision to create a very harmonious light composition. The glass holder and box of both the candles are embellished with the decoration created by Gio Pastori in yellow, black and white, the symbolic colours of Acqua di Parma. “Notte di Stelle” also comes in an elegant 180ml room diffuser. This design object recaptures the Art Deco shape of Colonia, nely decorated with the graphic pattern of Gio Pastori, like the cylindrical box. It is a perfect gift to release the bright perfumed tones of the fragrance strongly and for a long time. Room diffuser Luce di Colonia – 500ml To welcome friends and loved ones on party days, this fragrance radiates joie de vivre throughout the home. The protagonist of the Acqua di Parma Home Collection, this composition celebrates with its light sunny scent of Colonia, the quintessence of the Italian style. The citrus scents of orange and lemon evoke sun-drenched Italian landscapes. The pure natural ‘Frutti d’Oro’ combine with delicate oral tones and warm scents of precious wood. This gift marries design with atmosphere. A room diffuser that, for the rst time, is designed in the generous 500ml format. The shape recaptures the iconic Art Deco clear glass bottle, embellished as always with the bakelite stopper and the elegant thin rattan sticks, both in black. The box is decorated with the original motifs in yellow, black and white, created by Gio Pastori. LUXURY GIFT SET Signature Premium Gift Set This precious gift like the art of the Acqua di Parma perfume achieves excellence in the new Signatures of the Sun collection. Fragrances which, through the olfactory prism of Colonia, the iconic brand fragrance, offer the sensation of perceiving an already familiar ingredient as if for the rst time. Dedicated to Oud and Sandalo the two sets include Eau de Parfum 100ml and Shower Gel 200ml, exclusively designed for this gift box. Products and box are characterised by the elegant distinctive codes of the collection. The black background is lit up by the matt label with the gold logo printed in relief. Oud. This masterly combination marries the citrus spirit of Colonia and the faceted olfactory structure of agarwood oil. From this subtle harmony of contrasts arises a unique fragrance.Sandalo. This is a sunny and intense fragrance at the same time. The clear brightness of the citrus combines with the balsamic and creamy scents of Indian sandalwood, in its opulent sensuality. Signature Discovery Set The value of a gift that will offer the joy of discovering the art of the Signatures of the Sun perfume. A Set containing a re ned selection. The three precious Eau de Parfum, Quercia, Oud and Sandalo come in the elegant 20ml format, which faithfully reproduces the Art Deco bottle, in tones of black with a matt label and logo in gold. These sophisticated colour codes come back on the hat box package. Quercia. An Eau de Parfum that spreads generously and richly with scents of green and light, enhances the magnetic attraction of the oak tree in a powerful and full-bodied composition.Oud. The olfactory complexity of a faceted essence like agarwood oil unveils an unexpected and radiant freshness through the citrus scents of Colonia.Sandalo. The strong creamy scents of Indian sandalwood, together with the Frutti d‘Oro of Colonia experience a new surprising brilliance. Acqua di Parma Advent Calendar Acqua di Parma adds to the winter holidays its new Advent Calendar. Every day, a small or large surprise awaits you to experience up close the world of the Maison in all its facets. From Colonia to Blu Mediterraneo to Home Collection, from Barbiere to Signatures the Sun and Le Nobili, so many precious gifts in formats that allow you to appreciate formulas and fragrances. In the sunny tones of Parma yellow, the Calendar is divided into four sections: when it is closed it recalls the shape of the iconic Acqua di Parma box and, once open, it shows a festive decoration and recalls a bright Italian house, with as many windows ready to offer the surprise of the day. more on: https://www.acquadiparma.com

Advertising
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When music and fashion collide
6

When music and fashion collide

Fashion When two worlds collide, when fashion intertwines with a whole new world, it connects its DNA with music. HUGO BOSS, a German men's leading fashion brand has chosen Liam Payne as their new HUGO global brand ambassador. And we had a chance to speak to Liam about the collaboration   You said fashion started as a hobby for you. Now here we are, with you collaborating on an exclusive new capsule and being the first global brand ambassador for HUGO. What went through your head when you got this news?   I mean, it just even seems weird looking at my name, seeing my name on the label of some clothing, which is nice, but just weird at the same time. When I first heard that we were going to be doing it, I was just thinking about how many amazing people HUGO BOSS has had over the years, so many great names and different people that I look up to and watch on the big screen, like Ryan Reynolds or Chris Hemsworth. Being the first one for HUGO is just amazing. When I found out more into the way everything was working, that we were making clothes, not just trying them on, this was really cool. When I was on the way to the first design meeting, I was in the car and I didn't really know what to expect. But as soon as we sat down and started looking at different drawings and different designs and things that were possible, it all became really fun and it drew me in.    You collaborated with HUGO on an exclusive "HUGO x Liam Payne capsule". What was the most exciting part of being involved in the desig process of this collection?   I think just coming up with new ideas, it's quite fun. There's loads of different printing techniques that they've not actually done before. And there's actually a pocket now on the joggers that they've nicknamed »the Liam Pocket«, because I always used to drop my phone and smashed it. So we not only have a zip pocket inside the jogger pocket, but they started putting it across a bunch of different pieces even in their collection now as well. This is actually the most exciting thing for me, when you figure something out that hasn't really been figured out very much before.    The capsule was just revealed at this year's Berlin Fashion Week, accompanied with your performance. How do you look at people's reaction to your collection with HUGO?    This is completely new territory for me. I think I'm most happy with the fact that when we designed everything, it's quite subtle and that my name is not anywhere in these pieces, except on the label inside. Not that I'm trying to hide myself or anything, but I just think that people who shop HUGO, should be able to walk into HUGO and still shop HUGO, whether or not I made it. I think that as someone who's designing the clothes, it's not your job to make sure that your name is everywhere. It's your job to make sure that the the blend between what is you and what is the brand fits so well, that people will mistakenly buy it, not even knowing that it was a piece of my collection.   You were also named as the new face of HUGO Bodywear campaign. How does it feel to be the a part of a first partnership of this kind for HUGO, linking the fashion world with music?   It was really good, it was fun. It was a lot of hours in the gym to get that shoot done, which now I'm back on my training schedule again. It was nice to go to the gym with the goal of what you're gonna be doing, because I know everybody wants to look at the people on the boxes.  The shoot was really amazing. Get to shoot all of this with Mert & Marcus was just the best thing ever. When they took the first picture, I was so stressed because of being in underwear in front of loads of people, but working with them, they took the pressure off. And I don't know what it is about them, but just the slightest move they make you do and the way they place you within the shot, the way they actually direct you within the scene, it's super easy to work with them. All of the poses that I've been doing over the years, I've just been doing it so wrong.   How would you describe the style of "HUGO x Liam Payne capsule"?   It's definitely smart casual and a bit more loose. I think it's quite nice as well. When we were designing the capsule, obviously it was so heavily designed around me and stuff that I wear and the way that I wear things. In the way we designed the joggers or the way that the hoodie fits or whatever else, I think is definitely my fit on a lot of the things. Some of it's has a bit of streetwear in there, but most of it's kind of smart casual.   How do you manage to keep your own style, through working with a lot of different styles and being dressed by many different people?   Honestly, I think this is all because I've covered so many different ranges of fashion over the years, kind of because we started as young as we did in the band. You grow through your fashion at one stage or another, there were different elements of stuff that I've dressed along the way. So there's always something I can draw back to. The time I got it the most right was when it was the most simple and it was towards the end of the band. And then I kind of went off on trying different, new things. When I started off being a solo artist, being so nervous about presenting just myself to a fanbase and the world, I think I was kind of hiding behind as many things as possible. It was all the gold chains and sunglasses and everyting else, which was kind of me trying to create my own character, but it wasn't really me. But now I really have grown with fashion and I'm really happy that I made all those different mistakes.    What does HUGO mean to you?   I'd worn a few of different HUGO suits, different things on catwalks. I think in one element, it was just really perfect for me. And when we kind of made this brand partnership together, it just made complete sense to me. A lot of the pieces just cater to everything that I wear actually, which is really good. And it is exactly how I want to dress.   What can we expect from you in the future, are there any other collaborations with HUGO already on the horizon?    Yeah, there's a few things that we've already shot which are very fun and quite exciting. There's another collection that we're gonna make as well. Another one of the two, I think, at the moment. So lots of different things. And I can't help it, the more I go on HUGO's website and look at what's been made, where they're going next with things, I just start print screening and trying to design things. I mean, I'm really enjoying doing this at the moment, so I hope I get to do it for quite a long time.   Was there anything specifically, any idea, that you wanted to do that didn't come to life and you were hoping it would?    The problem that we had at this point was the timing, because we wanted to get it done for this specific period. It's great that the team worked as hard as they did because we got everything finished, but it was hard to do. There were so many different things that we had ideas for. And my problem is, I have like a million ideas. So if an idea gets left behind, it might get left way behind, because I'll think of something else that I like more. There was a lot of different pieces, especially more streetwear jackets. But I think I'm bringing that more into the second collection.   How different is it to design then to write a song?   I've always liked drawing and as soon as we've made the first collection, I went home and started drawing bunch of logos, different colors and things and seeing what went together, because when drawing, you can make as many mistakes as you want. I think that's kind of similar in songwriting, you can re-record it and re-record it  until you go »I like that a little bit more«, which is quite nice. It is a different sector. When drawing, your eyes just know when something goes together. Whereas the music is more of a feeling, like how does that song make you feel in a certain way or when you sing this line. I think that's the difference.  We sat down also with HUGO's creative director, Bart De Backer, a Belgian designer, who's in charge of designing BOSS younger brother brand's menswear.  HUGO is a brand with fashion forward approach, aiming for younger customers. From  the signature tailored suits to incorporating today's streetwear philosophy, HUGO is mixing together different styles and creating something new. 10 years in the future, what changes would you like to see in the world? What I would like to see is free health care, free education, more equality and less plastic. For people to be more considerate of what we use the plastic for.   What makes HUGO unique in your words? For me that's a brand that always challenged the status quo in a bit classic mindset in a way. When we started the brand started to wear sneakers under suits, we had tailored jackets with denims. Then we started to mix tailoring with sportswear and now we actually go completely into the whole mix master idea. An example for this is creating a platform for self expression, that makes people who buy HUGO wanna wear HUGO just how they want to wear it, we're not gonna tell them how they should wear it.  Recently, we started blurring the boundaries between the menswear and womenswear, in the last 3 – 4 collections we created unisex styles, so we actually invite our customers to not only check one side of the shop, but also the other side. This is a new thing we are working on and esentially something we always did with HUGO. Something that was seen as established, we question and we start challenging. This is something that is current, but also we are gonna try to introduce it more into the mainstream. What you have now is still a niche of people and our reach as a brand is quite big.    What are your next projects and which one you're most excited about? That's a thing I can not really talk about, it's still »under construction«. But the thing is, in general with every collection we try to collaborate with a lot of people. The collections that I'm working on and are coming out now, we're always searching for talent and when we see a really good graphic designer or people who sketch quite nicely or a different way of making designs, then we try to collaborate with them. This is also in the spirit of HUGO as a platform for self expression, we are actually searching for talents that have their voice or their point of view on things.   Could you tell us a bit about the inspirations behind the next collection coming out for spring and summer 2020? I discovered that Bowie was living in Berlin in the 70s, from 1976 to 1979, where he recorded what I find one of his most innovative albums, Low, Lodger and Heroes. About that time he also strated to reinvent himself. What I liked about that whole inspiration is that he always tried to push something new, tried new things, mixing different styles together and this is what he did in Berlin, experimented and created kind of new ways of music. For me he is the ultimate mix master.  This was the inspiration of the collection. We mixed the Bowie heritage and the Bowie street style of the 70s with the Berlin of today, where the street style is still very influenced by 90s, but is also very US heritage. The Bowie tailoring was very important and what we did in this collection is actually looking at the suit itself, kind of in a different way. What I wanted to do and did in this collection is looking at the very basic philosophy and use that as a starting point, where the suit has the top and bottom in the same fabric, with placing this in the time of today, where leisure wear is dominant. Everybody dresses down at the moment. I took a track suit as a starting point and gave it to my pattern designer of tailoring and I asked him »Please take the heritage techniques from tailoring and make a track suit«. What we developed was a tailored version of a track suit. What I think is in the future of suits, what is our heritage, what I believe is our future direction is the new idea of the suit, that is more leisure, more fitted to the lifestyle of all, also the young kids today. People wanna look cool, they still wanna look very valuable and they don't wanna feel forced into wearing a suit.  We started to work together with the Estate of Bowie and we have a little capsule where we actually use the pictures of Bowie on our clothing. The cover of Heroes album, together with Bowie's quote is a very nice piece from the collection. We also worked a lot around the silhouettes of David Bowie, we focused a lot on the fabric, but always with a little twist, because Bowie always wore suits in brighter colors, which were a bit loud, but he could wear it one way or another, he made it work.   What trends do you see shape the future of menswear? Dressing up becomes more important, but I don't think it will translate automatically in more tailoring. Tailoring will take a different place in mens wardrobe. We try to have new silhouettes, the way of dressing will have a very leisure shape. The tailored jacket  is an element you can use even in a very street inspired look. I think the formal and leisure styles will blend more.   How does HUGO differentiate itself from BOSS? It's a very different brand. In the past we were more like brothers, but now we are really a different brand. We talk differently to our consumer, the way we build our collections is completely different. For me, BOSS is a more established approach, where we question everything that is established. Brand HUGO by istself is also a brand that is based on self-expression, that means people who buy HUGO can actually wear it how they want to and they can experiment with it and try new things. For me this is a completely different philosophy.    How much do you think sustainability gives importance to fashion, now in 2019? I think it will gain more and more importance. We're also working on it in very different projects, so when we design, we think differently about things. I'm also reducing my collections, like the sizing of things becomes smaller, we get much more focused on our products and of course we are working into a different way of design, more long term design.  Also, a very interesting thing about young designers. Some time ago I talked to a teacher at Royal College in London and there they already see that young generations , the future designers are already thinking in the long term, what will happen when they design, what will be the effects on the environment. In HUGO we also started going into that mindset. Shot by photographers Mert Alas and Marcus Piggott inside an apartment in Berlin, the new campaign features Liam in signature styles from the brand’s underwear line. The musician and his model counterpart, interpret a young couple who have escaped to Berlin with the paparazzi hot on their tails.   “I feel lucky that as the face of HUGO, I get to front iconic campaigns such as this. It’s been an amazing experience to work with such an incredibly talented group of people,” says Liam.   In one hyper-saturated image, Liam is seen standing on a bed, wearing boxer briefs woven with the HUGO logo across the waistband. In a black and white shot, he poses for Maxwell as she captures his likeness on film. Perhaps the most intimate of all the images, shows the pair intertwined on the bed, while she wears his underwear and he wears nothing at all.   The bodywear range, comprised of trunks, boxer briefs, and tank tops borrows from the motif-heavy aesthetic of the core collection. Underwear styles are topped with waistbands in signature HUGO red with statement contrast logos, and sporty tank tops have vertical logos stitched onto their hemlines. When two worlds collide, when fashion intertwines with a whole new world, it connects its DNA with music. HUGO BOSS, a German men's leading fashion brand has chosen Liam Payne as their new HUGO global brand ambassador. And we had a chance to speak to Liam about the collaboration   You said fashion started as a hobby for you. Now here we are, with you collaborating on an exclusive new capsule and being the first global brand ambassador for HUGO. What went through your head when you got this news?   I mean, it just even seems weird looking at my name, seeing my name on the label of some clothing, which is nice, but just weird at the same time. When I first heard that we were going to be doing it, I was just thinking about how many amazing people HUGO BOSS has had over the years, so many great names and different people that I look up to and watch on the big screen, like Ryan Reynolds or Chris Hemsworth. Being the first one for HUGO is just amazing. When I found out more into the way everything was working, that we were making clothes, not just trying them on, this was really cool. When I was on the way to the first design meeting, I was in the car and I didn't really know what to expect. But as soon as we sat down and started looking at different drawings and different designs and things that were possible, it all became really fun and it drew me in.    You collaborated with HUGO on an exclusive "HUGO x Liam Payne capsule". What was the most exciting part of being involved in the desig process of this collection?   I think just coming up with new ideas, it's quite fun. There's loads of different printing techniques that they've not actually done before. And there's actually a pocket now on the joggers that they've nicknamed »the Liam Pocket«, because I always used to drop my phone and smashed it. So we not only have a zip pocket inside the jogger pocket, but they started putting it across a bunch of different pieces even in their collection now as well. This is actually the most exciting thing for me, when you figure something out that hasn't really been figured out very much before.    The capsule was just revealed at this year's Berlin Fashion Week, accompanied with your performance. How do you look at people's reaction to your collection with HUGO?    This is completely new territory for me. I think I'm most happy with the fact that when we designed everything, it's quite subtle and that my name is not anywhere in these pieces, except on the label inside. Not that I'm trying to hide myself or anything, but I just think that people who shop HUGO, should be able to walk into HUGO and still shop HUGO, whether or not I made it. I think that as someone who's designing the clothes, it's not your job to make sure that your name is everywhere. It's your job to make sure that the the blend between what is you and what is the brand fits so well, that people will mistakenly buy it, not even knowing that it was a piece of my collection.   You were also named as the new face of HUGO Bodywear campaign. How does it feel to be the a part of a first partnership of this kind for HUGO, linking the fashion world with music?   It was really good, it was fun. It was a lot of hours in the gym to get that shoot done, which now I'm back on my training schedule again. It was nice to go to the gym with the goal of what you're gonna be doing, because I know everybody wants to look at the people on the boxes.  The shoot was really amazing. Get to shoot all of this with Mert & Marcus was just the best thing ever. When they took the first picture, I was so stressed because of being in underwear in front of loads of people, but working with them, they took the pressure off. And I don't know what it is about them, but just the slightest move they make you do and the way they place you within the shot, the way they actually direct you within the scene, it's super easy to work with them. All of the poses that I've been doing over the years, I've just been doing it so wrong.   How would you describe the style of "HUGO x Liam Payne capsule"?   It's definitely smart casual and a bit more loose. I think it's quite nice as well. When we were designing the capsule, obviously it was so heavily designed around me and stuff that I wear and the way that I wear things. In the way we designed the joggers or the way that the hoodie fits or whatever else, I think is definitely my fit on a lot of the things. Some of it's has a bit of streetwear in there, but most of it's kind of smart casual.   How do you manage to keep your own style, through working with a lot of different styles and being dressed by many different people?   Honestly, I think this is all because I've covered so many different ranges of fashion over the years, kind of because we started as young as we did in the band. You grow through your fashion at one stage or another, there were different elements of stuff that I've dressed along the way. So there's always something I can draw back to. The time I got it the most right was when it was the most simple and it was towards the end of the band. And then I kind of went off on trying different, new things. When I started off being a solo artist, being so nervous about presenting just myself to a fanbase and the world, I think I was kind of hiding behind as many things as possible. It was all the gold chains and sunglasses and everyting else, which was kind of me trying to create my own character, but it wasn't really me. But now I really have grown with fashion and I'm really happy that I made all those different mistakes.    What does HUGO mean to you?   I'd worn a few of different HUGO suits, different things on catwalks. I think in one element, it was just really perfect for me. And when we kind of made this brand partnership together, it just made complete sense to me. A lot of the pieces just cater to everything that I wear actually, which is really good. And it is exactly how I want to dress.   What can we expect from you in the future, are there any other collaborations with HUGO already on the horizon?    Yeah, there's a few things that we've already shot which are very fun and quite exciting. There's another collection that we're gonna make as well. Another one of the two, I think, at the moment. So lots of different things. And I can't help it, the more I go on HUGO's website and look at what's been made, where they're going next with things, I just start print screening and trying to design things. I mean, I'm really enjoying doing this at the moment, so I hope I get to do it for quite a long time.   Was there anything specifically, any idea, that you wanted to do that didn't come to life and you were hoping it would?    The problem that we had at this point was the timing, because we wanted to get it done for this specific period. It's great that the team worked as hard as they did because we got everything finished, but it was hard to do. There were so many different things that we had ideas for. And my problem is, I have like a million ideas. So if an idea gets left behind, it might get left way behind, because I'll think of something else that I like more. There was a lot of different pieces, especially more streetwear jackets. But I think I'm bringing that more into the second collection.   How different is it to design then to write a song?   I've always liked drawing and as soon as we've made the first collection, I went home and started drawing bunch of logos, different colors and things and seeing what went together, because when drawing, you can make as many mistakes as you want. I think that's kind of similar in songwriting, you can re-record it and re-record it  until you go »I like that a little bit more«, which is quite nice. It is a different sector. When drawing, your eyes just know when something goes together. Whereas the music is more of a feeling, like how does that song make you feel in a certain way or when you sing this line. I think that's the difference.  We sat down also with HUGO's creative director, Bart De Backer, a Belgian designer, who's in charge of designing BOSS younger brother brand's menswear.  HUGO is a brand with fashion forward approach, aiming for younger customers. From  the signature tailored suits to incorporating today's streetwear philosophy, HUGO is mixing together different styles and creating something new. 10 years in the future, what changes would you like to see in the world? What I would like to see is free health care, free education, more equality and less plastic. For people to be more considerate of what we use the plastic for.   What makes HUGO unique in your words? For me that's a brand that always challenged the status quo in a bit classic mindset in a way. When we started the brand started to wear sneakers under suits, we had tailored jackets with denims. Then we started to mix tailoring with sportswear and now we actually go completely into the whole mix master idea. An example for this is creating a platform for self expression, that makes people who buy HUGO wanna wear HUGO just how they want to wear it, we're not gonna tell them how they should wear it.  Recently, we started blurring the boundaries between the menswear and womenswear, in the last 3 – 4 collections we created unisex styles, so we actually invite our customers to not only check one side of the shop, but also the other side. This is a new thing we are working on and esentially something we always did with HUGO. Something that was seen as established, we question and we start challenging. This is something that is current, but also we are gonna try to introduce it more into the mainstream. What you have now is still a niche of people and our reach as a brand is quite big.    What are your next projects and which one you're most excited about? That's a thing I can not really talk about, it's still »under construction«. But the thing is, in general with every collection we try to collaborate with a lot of people. The collections that I'm working on and are coming out now, we're always searching for talent and when we see a really good graphic designer or people who sketch quite nicely or a different way of making designs, then we try to collaborate with them. This is also in the spirit of HUGO as a platform for self expression, we are actually searching for talents that have their voice or their point of view on things.   Could you tell us a bit about the inspirations behind the next collection coming out for spring and summer 2020? I discovered that Bowie was living in Berlin in the 70s, from 1976 to 1979, where he recorded what I find one of his most innovative albums, Low, Lodger and Heroes. About that time he also strated to reinvent himself. What I liked about that whole inspiration is that he always tried to push something new, tried new things, mixing different styles together and this is what he did in Berlin, experimented and created kind of new ways of music. For me he is the ultimate mix master.  This was the inspiration of the collection. We mixed the Bowie heritage and the Bowie street style of the 70s with the Berlin of today, where the street style is still very influenced by 90s, but is also very US heritage. The Bowie tailoring was very important and what we did in this collection is actually looking at the suit itself, kind of in a different way. What I wanted to do and did in this collection is looking at the very basic philosophy and use that as a starting point, where the suit has the top and bottom in the same fabric, with placing this in the time of today, where leisure wear is dominant. Everybody dresses down at the moment. I took a track suit as a starting point and gave it to my pattern designer of tailoring and I asked him »Please take the heritage techniques from tailoring and make a track suit«. What we developed was a tailored version of a track suit. What I think is in the future of suits, what is our heritage, what I believe is our future direction is the new idea of the suit, that is more leisure, more fitted to the lifestyle of all, also the young kids today. People wanna look cool, they still wanna look very valuable and they don't wanna feel forced into wearing a suit.  We started to work together with the Estate of Bowie and we have a little capsule where we actually use the pictures of Bowie on our clothing. The cover of Heroes album, together with Bowie's quote is a very nice piece from the collection. We also worked a lot around the silhouettes of David Bowie, we focused a lot on the fabric, but always with a little twist, because Bowie always wore suits in brighter colors, which were a bit loud, but he could wear it one way or another, he made it work.   What trends do you see shape the future of menswear? Dressing up becomes more important, but I don't think it will translate automatically in more tailoring. Tailoring will take a different place in mens wardrobe. We try to have new silhouettes, the way of dressing will have a very leisure shape. The tailored jacket  is an element you can use even in a very street inspired look. I think the formal and leisure styles will blend more.   How does HUGO differentiate itself from BOSS? It's a very different brand. In the past we were more like brothers, but now we are really a different brand. We talk differently to our consumer, the way we build our collections is completely different. For me, BOSS is a more established approach, where we question everything that is established. Brand HUGO by istself is also a brand that is based on self-expression, that means people who buy HUGO can actually wear it how they want to and they can experiment with it and try new things. For me this is a completely different philosophy.    How much do you think sustainability gives importance to fashion, now in 2019? I think it will gain more and more importance. We're also working on it in very different projects, so when we design, we think differently about things. I'm also reducing my collections, like the sizing of things becomes smaller, we get much more focused on our products and of course we are working into a different way of design, more long term design.  Also, a very interesting thing about young designers. Some time ago I talked to a teacher at Royal College in London and there they already see that young generations , the future designers are already thinking in the long term, what will happen when they design, what will be the effects on the environment. In HUGO we also started going into that mindset. Shot by photographers Mert Alas and Marcus Piggott inside an apartment in Berlin, the new campaign features Liam in signature styles from the brand’s underwear line. The musician and his model counterpart, interpret a young couple who have escaped to Berlin with the paparazzi hot on their tails.   “I feel lucky that as the face of HUGO, I get to front iconic campaigns such as this. It’s been an amazing experience to work with such an incredibly talented group of people,” says Liam.   In one hyper-saturated image, Liam is seen standing on a bed, wearing boxer briefs woven with the HUGO logo across the waistband. In a black and white shot, he poses for Maxwell as she captures his likeness on film. Perhaps the most intimate of all the images, shows the pair intertwined on the bed, while she wears his underwear and he wears nothing at all.   The bodywear range, comprised of trunks, boxer briefs, and tank tops borrows from the motif-heavy aesthetic of the core collection. Underwear styles are topped with waistbands in signature HUGO red with statement contrast logos, and sporty tank tops have vertical logos stitched onto their hemlines.

Moose Knuckles, debuts its Gold Capsule collection
3

Moose Knuckles, debuts its Gold Capsule collection

Fashion Canada’s uncompromising outerwear and lifestyle brand, Moose Knuckles, debuts its Gold Capsule collection. As an expansion to the Fall/ Winter collection, the Gold Collection exudes luxury and encapsulates new styles in addition to the Fall classics. The Gold Collection features styles for both men, women, and children, including parkas, bombers, jackets, hoodies, and accessories. The collection introduces two new parkas: the men’s Colombier Parka and the women’s Mont Joli Parka, both designed with 100% shearling trim around the collar, hood, and sleeve cuffs. Core styles, such as the Little Rapids Bomber and the Stag Lake Parka, are revived and accented with gold detail, such as 24-karat gold-plated logos, gold logo monogrammed jacquard lining, gold brass hardware, and opulent red fox fur. The collection presents premium, fur-free oversized puffers, the Curloss Jacket and the Elie Jacket, with both styles featuring gold foil lining and a water-repellant outer shell. The Pièce de Résistance of the collection, the Errington Jacket, includes a high-gloss shell, goose down fill, and the Moose Knuckles’ new gold-plated Striation logo. The capsule offering is complete with accessories, such as branded toques, baseball caps, and logo icon belts. Visit: https://www.mooseknucklescanada.com/en/gold-collection  for more details. #MooseGoldCollection Canada’s uncompromising outerwear and lifestyle brand, Moose Knuckles, debuts its Gold Capsule collection. As an expansion to the Fall/ Winter collection, the Gold Collection exudes luxury and encapsulates new styles in addition to the Fall classics. The Gold Collection features styles for both men, women, and children, including parkas, bombers, jackets, hoodies, and accessories. The collection introduces two new parkas: the men’s Colombier Parka and the women’s Mont Joli Parka, both designed with 100% shearling trim around the collar, hood, and sleeve cuffs. Core styles, such as the Little Rapids Bomber and the Stag Lake Parka, are revived and accented with gold detail, such as 24-karat gold-plated logos, gold logo monogrammed jacquard lining, gold brass hardware, and opulent red fox fur. The collection presents premium, fur-free oversized puffers, the Curloss Jacket and the Elie Jacket, with both styles featuring gold foil lining and a water-repellant outer shell. The Pièce de Résistance of the collection, the Errington Jacket, includes a high-gloss shell, goose down fill, and the Moose Knuckles’ new gold-plated Striation logo. The capsule offering is complete with accessories, such as branded toques, baseball caps, and logo icon belts. Visit: https://www.mooseknucklescanada.com/en/gold-collection  for more details. #MooseGoldCollection

Interview with Dua Lipa x Pepe Jeans London
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Interview with Dua Lipa x Pepe Jeans London

Music Following the announcement from Pepe Jeans London earlier this year that Dua Lipa would be the face of its new spring/summer 2019 campaign, the partnership continues: Dua Lipa is collaborating with the denim brand for her first-ever capsule collection for autumn/winter 2019. Recently the singer officially celebrated the launch with a private party at Victoria House Basement, central London, set out to market-stall effect – the roots, of course, of Pepe Jeans London. “I’m so excited and so happy to be here and to see people having a good time, enjoying themselves and liking the collection. I couldn’t ask for more than this,” said Lipa, who wore one of her own shimmering chainmail looks as she took a tour around the party, stopping for photos and demonstrations at the sweets stalls and Pepe Jeans London Custom Studio along the way, while guests enjoyed Ciroc-based cocktails. “I’m really proud of this collection and it’s so nice to see it come to life.” The three-time Brit Award winner and double Grammy-award-winning singer-songwriter, known for her global hits and modern classic pop tracks, brings her own stylistic take to the Pepe Jeans London legacy; signature denim and laidback classics. We had a chance to speak with Dua Lipa about the collection. In developing this collection, what did you like most about the process: As this is the first time I have designed a capsule collection, I am so happy! I really loved delving into the archives of Pepe Jeans for inspiration, and having the creative freedom to reinterpret what I consider to be wardrobe staples. Creating a really great shaped t-shirt and the perfect fit jean was so fun to work on.  What was your inspiration for your collaboration with Pepe Jeans London? I was inspired by a mixture of the 1990s and  early 2000s – off duty supermodels, grunge club scene and festival vibes. Which pieces in this collection inspire you the most? A key piece for me is the metallic silver dress – it could be worn dressed down and grunge with heavy boots, or on a night out with heels and super glamourous. I love this versatility and day to night transition. You are an icon of feminism in the music industry. How does that part of you come through and inspire your design process? I definitely designed with my fans in mind and hope they all love the collection. Can't wait to see them wearing it!  Describe Pepe Jeans London in five words: Authentic, Fun, Fresh, British, Diverse. Describe your personal style: Experimental, colorful, and fun. Who are your style icons, who are you influenced by? I love Kate Moss, Drew Barrymore and Naomi Campbell in the 90s.  You grew up in London; did this have a big influence on your style? Absolutely, all the inspiration I had growing up in London I think has given me a bit more of an edge.  I think everyone has an idea of what London style means, it has a totally different feel to for instance Paris or Milan.  There’s something a bit more gritty about it. What are your staple wardrobe denim pieces? I love jeans in all different shapes & colors. You’ve had the opportunity to travel the world, experience new cultures, and meet new people. How have these experiences influenced your music? This is the biggest perk of my job, travelling the world , and singing for my fans and really connecting with them. I think life in all manners affects my music, I write about my experiences. Who were your music inspirations when you were growing up? Pink, Nelly Furtado, Alicia Keys. Who is inspiring you in music right now? El antiguo Outkast & Daft Punk. Does your music influence what you wear on stage? Yeah I feel like what I wear on stage is just another extension of my creativity. You are now such a successful female artist globally - how do you balance your work and your family life?  Whenever I have any spare moments in my schedule I’m spending it with my friends and family.  I try to find the time every day to do a bit of exercise to keep my head clear.  You are inspiring a young generation, your digital following is huge and growing - how do you manage this?  What do you think is the right balance with social media?  I think I’ve always been myself on social media which is really important in order that people really know what I’m about! For me now I try to find a balance with using my platform to speak up about things that are the most important to me and being a voice for my fans.  At the same time I find it really important to limit my time online so that I’m living in the present don’t allow other opinions to affect me negatively.  There can be a lot of negativity and you need to find a way to not let it bring you down and hinder your creativity.    Lipa’s collection for Pepe Jeans London draws inspiration from a mixture of styles from the 1990s and early 2000s, including off-duty supermodels, the grunge club scene as well as festival looks. Dua Lipa explored the archive of Pepe Jeans London to reinterpret pieces from this era and add a modern twist to create a capsule collection.   Having grown up with the brand and recalling childhood memories of her mother taking her to the Portobello store in London, this was an exciting step for Lipa to execute her creative vision and work alongside the expertise of the Pepe Jeans London design team to create this collection. Following the announcement from Pepe Jeans London earlier this year that Dua Lipa would be the face of its new spring/summer 2019 campaign, the partnership continues: Dua Lipa is collaborating with the denim brand for her first-ever capsule collection for autumn/winter 2019. Recently the singer officially celebrated the launch with a private party at Victoria House Basement, central London, set out to market-stall effect – the roots, of course, of Pepe Jeans London. “I’m so excited and so happy to be here and to see people having a good time, enjoying themselves and liking the collection. I couldn’t ask for more than this,” said Lipa, who wore one of her own shimmering chainmail looks as she took a tour around the party, stopping for photos and demonstrations at the sweets stalls and Pepe Jeans London Custom Studio along the way, while guests enjoyed Ciroc-based cocktails. “I’m really proud of this collection and it’s so nice to see it come to life.” The three-time Brit Award winner and double Grammy-award-winning singer-songwriter, known for her global hits and modern classic pop tracks, brings her own stylistic take to the Pepe Jeans London legacy; signature denim and laidback classics. We had a chance to speak with Dua Lipa about the collection. In developing this collection, what did you like most about the process: As this is the first time I have designed a capsule collection, I am so happy! I really loved delving into the archives of Pepe Jeans for inspiration, and having the creative freedom to reinterpret what I consider to be wardrobe staples. Creating a really great shaped t-shirt and the perfect fit jean was so fun to work on.  What was your inspiration for your collaboration with Pepe Jeans London? I was inspired by a mixture of the 1990s and  early 2000s – off duty supermodels, grunge club scene and festival vibes. Which pieces in this collection inspire you the most? A key piece for me is the metallic silver dress – it could be worn dressed down and grunge with heavy boots, or on a night out with heels and super glamourous. I love this versatility and day to night transition. You are an icon of feminism in the music industry. How does that part of you come through and inspire your design process? I definitely designed with my fans in mind and hope they all love the collection. Can't wait to see them wearing it!  Describe Pepe Jeans London in five words: Authentic, Fun, Fresh, British, Diverse. Describe your personal style: Experimental, colorful, and fun. Who are your style icons, who are you influenced by? I love Kate Moss, Drew Barrymore and Naomi Campbell in the 90s.  You grew up in London; did this have a big influence on your style? Absolutely, all the inspiration I had growing up in London I think has given me a bit more of an edge.  I think everyone has an idea of what London style means, it has a totally different feel to for instance Paris or Milan.  There’s something a bit more gritty about it. What are your staple wardrobe denim pieces? I love jeans in all different shapes & colors. You’ve had the opportunity to travel the world, experience new cultures, and meet new people. How have these experiences influenced your music? This is the biggest perk of my job, travelling the world , and singing for my fans and really connecting with them. I think life in all manners affects my music, I write about my experiences. Who were your music inspirations when you were growing up? Pink, Nelly Furtado, Alicia Keys. Who is inspiring you in music right now? El antiguo Outkast & Daft Punk. Does your music influence what you wear on stage? Yeah I feel like what I wear on stage is just another extension of my creativity. You are now such a successful female artist globally - how do you balance your work and your family life?  Whenever I have any spare moments in my schedule I’m spending it with my friends and family.  I try to find the time every day to do a bit of exercise to keep my head clear.  You are inspiring a young generation, your digital following is huge and growing - how do you manage this?  What do you think is the right balance with social media?  I think I’ve always been myself on social media which is really important in order that people really know what I’m about! For me now I try to find a balance with using my platform to speak up about things that are the most important to me and being a voice for my fans.  At the same time I find it really important to limit my time online so that I’m living in the present don’t allow other opinions to affect me negatively.  There can be a lot of negativity and you need to find a way to not let it bring you down and hinder your creativity.    Lipa’s collection for Pepe Jeans London draws inspiration from a mixture of styles from the 1990s and early 2000s, including off-duty supermodels, the grunge club scene as well as festival looks. Dua Lipa explored the archive of Pepe Jeans London to reinterpret pieces from this era and add a modern twist to create a capsule collection.   Having grown up with the brand and recalling childhood memories of her mother taking her to the Portobello store in London, this was an exciting step for Lipa to execute her creative vision and work alongside the expertise of the Pepe Jeans London design team to create this collection.

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