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Balenciaga introduces  Tyrex sneakers
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Balenciaga introduces Tyrex sneakers

Accessories Introduced in the Balenciaga Summer 20 runway show on male models, the newest Balenciaga sneaker, the Tyrex, made for men and women will be available  to buy, in limited quantities, at selected stores worldwide and on Balenciaga.com from January 2020 on. The Tyrex, is created with an asymmetrical, sinuous network of athletic elements to form the silhouette of another type of shoe, one worn to work or special events. Its complex makeup also recalls the natural web of muscles beneath the skin, combined with the musculature within high performing sneakers. The Tyrex upper is leather-free, made with a system of highly resistant materials, affecting a sophisticated machine and a living organism at once, while referencing the contours of a welted dress shoe. The outsole forms a shock- absorbing infinity symbol-like shape. Introduced in the Balenciaga Summer 20 runway show on male models, the newest Balenciaga sneaker, the Tyrex, made for men and women will be available  to buy, in limited quantities, at selected stores worldwide and on Balenciaga.com from January 2020 on. The Tyrex, is created with an asymmetrical, sinuous network of athletic elements to form the silhouette of another type of shoe, one worn to work or special events. Its complex makeup also recalls the natural web of muscles beneath the skin, combined with the musculature within high performing sneakers. The Tyrex upper is leather-free, made with a system of highly resistant materials, affecting a sophisticated machine and a living organism at once, while referencing the contours of a welted dress shoe. The outsole forms a shock- absorbing infinity symbol-like shape.

A.P.C. & Persol announce collaboration
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A.P.C. & Persol announce collaboration

Accessories For their first collaboration in half a century, Persol worked with A.P.C. on three color variants for their iconic 649 model. It was originally designed in 1957 for tram-drivers in Torino, Italy, but became legendary when Marcello Mastroianni wore them in the movie Divorce, Italian Style in 1961. With A.P.C., Persol worked on three new acetate colors: transparent green with gradient brown lens, transparent brown with gradient green lens and matte white with grey gradient lens. The sunglasses come in canvas and brown leather cases. A special campaign was shot by Sam Rock at the A.P.C. headquarters with A.P.C. founder Jean Touitou, Metronomy singer Joseph Mount and Sky Ferreira. The campaign is also accompanied by a set of four videos. “I really enjoy wearing sunglasses when it is sunny outside. These ones can be used to simply bare with every day light, just like Kurt Cobain had to. He has become the inspiration for those white frames the venerable Maison Persol agreed to do with us.” — Jean Touitou, A.P.C. “Both the story and philosophy of A.P.C. have much in common with those of Persol. We are two brands granting as much importance to beauty and craft as to simple functionality.” – Niels van Geet, Persol.   In stores from February 7th. For their first collaboration in half a century, Persol worked with A.P.C. on three color variants for their iconic 649 model. It was originally designed in 1957 for tram-drivers in Torino, Italy, but became legendary when Marcello Mastroianni wore them in the movie Divorce, Italian Style in 1961. With A.P.C., Persol worked on three new acetate colors: transparent green with gradient brown lens, transparent brown with gradient green lens and matte white with grey gradient lens. The sunglasses come in canvas and brown leather cases. A special campaign was shot by Sam Rock at the A.P.C. headquarters with A.P.C. founder Jean Touitou, Metronomy singer Joseph Mount and Sky Ferreira. The campaign is also accompanied by a set of four videos. “I really enjoy wearing sunglasses when it is sunny outside. These ones can be used to simply bare with every day light, just like Kurt Cobain had to. He has become the inspiration for those white frames the venerable Maison Persol agreed to do with us.” — Jean Touitou, A.P.C. “Both the story and philosophy of A.P.C. have much in common with those of Persol. We are two brands granting as much importance to beauty and craft as to simple functionality.” – Niels van Geet, Persol.   In stores from February 7th.

Tommy Hilfiger celebrates Fashion Frontier Challenge
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Tommy Hilfiger celebrates Fashion Frontier Challenge

Fashion Two winners were selected by a panel of experts that included Mr. Tommy Hilfiger, Daniel Grieder, CEO, Tommy Hilfiger Global and PVH Europe, and Noor Tagouri, Journalist, Activist and Speaker.  Tommy Hilfiger , announces Apon Wellbeing and A Beautiful Mess as winners of the 2019 Tommy Hilfiger Fashion Frontier Challenge. More than 400 applications were received for the second edition of the global program, which aims to support entrepreneurial start-up and scale-up stage businesses developing solutions that promote inclusive and positive change in fashion. “At Tommy Hilfiger, we’re committed to wasting nothing and welcoming all. From start to finish, I have been inspired by this talented group of social entrepreneurs whose innovations are making the fashion landscape more sustainable and inclusive,” said Tommy Hilfiger. “I am proud to congratulate this year’s winners, Apon Wellbeing and A Beautiful Mess. This is just the beginning for these start-ups and we will continue to mentor and foster these entrepreneurs who are so committed to making a positive impact in our industry.” “The winners of the second Tommy Hilfiger Fashion Frontier Challenge represent the future of the fashion industry,” said Daniel Grieder, CEO, Tommy Hilfiger Global and PVH Europe. “As our industry continues to rapidly evolve, it is important to  collaborate, both within and outside of the fashion landscape, and bring forward innovations that have the ability to transform our businesses for the better. Congratulations to all of the winners and finalists!”   Apon Wellbeing was awarded €75,000. The Bangladesh-based scale-up opens fair-priced shops carrying daily necessities inside factories, with products offered at a 10% discount to external prices and a points scheme that workers collect for free health-insurance and health services. “When you are upcoming in the fashion value chain, endorsement from a brand like TOMMY HILFIGER immeasurably helps start-ups and scale-ups grow and increase impact,” said Saif Rashid, Apon Wellbeing Founder and Managing Director. “But the most important thing is the strategic support and mentorship the Tommy Hilfiger Fashion Frontier Challenge offers. The support TOMMY HILFIGER has given has already shaped our business model, strategy, communication and how we think about the future.” Dutch start-up, A Beautiful Mess, was also awarded €75,000. A Beautiful Mess runs a creative space to assist refugees in realizing social and economic independence by creating sustainable apparel products. “We need big players in the fashion industry to scale-up circular production initiatives, and that’s exactly what the Tommy Hilfiger Fashion Frontier Challenge offers,” said Naz Kawan, A Beautiful Mess Makerspace Director. “A collaborative, integrated approach is necessary if we want to transform the fashion industry’s supply chain. With the support of this global program, we are working towards a more circular, transparent and inclusive fashion landscape.”      The winners also received a year-long mentorship with Tommy Hilfiger’s and INSEAD’s global experts, as well as a place in the INSEAD Social Entrepreneurship Program (ISEP).  A third start-up, Sudara, was selected as the “Audience Favorite Vote” and was awarded €10,000. Based in India and the United States, Sudara is a scale-up pajama and loungewear company that develops professional and sewing skills in women who have escaped from or are at high risk of being sex trafficked. “The Tommy Hilfiger Fashion Frontier Challenge is all about using fashion as a force for good, which directly speaks to our brand purpose,” said Shannon Keith, Sudara Inc. Founder and Chairwoman. “We’re particularly excited about winning the ‘Audience Favorite Vote,’ because it shows that what we’re doing really resonates with the teams at TOMMY HILFIGER, who are committed to making a difference in the fashion industry.” Over a multi-step, multi-month process that began in May 2019, over 420 applicants were narrowed down to six finalists who were invited to develop and refine their business plans with the support of a dedicated team of social entrepreneur experts. During the program’s Final Event, which took place at Tommy Hilfiger’s Campus of the Future in Amsterdam, the Netherlands, on February 13, 2020, the six finalists pitched their concepts to a prestigious jury panel, including Mr. Tommy Hilfiger, Daniel Grieder, CEO, Tommy Hilfiger Global and PVH Europe, Noor Tagouri, Journalist, Activist and Speaker, Martijn Hagman, CFO, Tommy Hilfiger Global & COO, Tommy Hilfiger Global and PVH Europe, Willemijn Verloop, Founding Partner, Social Impact Venture, Steven Serneels, CEO and Board Member, EVPA, and Katrin Ley, Managing Director, Fashion for Good. Tommy Hilfiger’s vision is to create fashion that wastes nothing and welcomes all. Find out more about the brand’s long-term sustainability efforts, particularly in the areas of inclusivity and circularity, at: https://global.tommy.com/en_int/about-us-corporate-sustainability. Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger and @TommyHilfiger. Two winners were selected by a panel of experts that included Mr. Tommy Hilfiger, Daniel Grieder, CEO, Tommy Hilfiger Global and PVH Europe, and Noor Tagouri, Journalist, Activist and Speaker.  Tommy Hilfiger , announces Apon Wellbeing and A Beautiful Mess as winners of the 2019 Tommy Hilfiger Fashion Frontier Challenge. More than 400 applications were received for the second edition of the global program, which aims to support entrepreneurial start-up and scale-up stage businesses developing solutions that promote inclusive and positive change in fashion. “At Tommy Hilfiger, we’re committed to wasting nothing and welcoming all. From start to finish, I have been inspired by this talented group of social entrepreneurs whose innovations are making the fashion landscape more sustainable and inclusive,” said Tommy Hilfiger. “I am proud to congratulate this year’s winners, Apon Wellbeing and A Beautiful Mess. This is just the beginning for these start-ups and we will continue to mentor and foster these entrepreneurs who are so committed to making a positive impact in our industry.” “The winners of the second Tommy Hilfiger Fashion Frontier Challenge represent the future of the fashion industry,” said Daniel Grieder, CEO, Tommy Hilfiger Global and PVH Europe. “As our industry continues to rapidly evolve, it is important to  collaborate, both within and outside of the fashion landscape, and bring forward innovations that have the ability to transform our businesses for the better. Congratulations to all of the winners and finalists!”   Apon Wellbeing was awarded €75,000. The Bangladesh-based scale-up opens fair-priced shops carrying daily necessities inside factories, with products offered at a 10% discount to external prices and a points scheme that workers collect for free health-insurance and health services. “When you are upcoming in the fashion value chain, endorsement from a brand like TOMMY HILFIGER immeasurably helps start-ups and scale-ups grow and increase impact,” said Saif Rashid, Apon Wellbeing Founder and Managing Director. “But the most important thing is the strategic support and mentorship the Tommy Hilfiger Fashion Frontier Challenge offers. The support TOMMY HILFIGER has given has already shaped our business model, strategy, communication and how we think about the future.” Dutch start-up, A Beautiful Mess, was also awarded €75,000. A Beautiful Mess runs a creative space to assist refugees in realizing social and economic independence by creating sustainable apparel products. “We need big players in the fashion industry to scale-up circular production initiatives, and that’s exactly what the Tommy Hilfiger Fashion Frontier Challenge offers,” said Naz Kawan, A Beautiful Mess Makerspace Director. “A collaborative, integrated approach is necessary if we want to transform the fashion industry’s supply chain. With the support of this global program, we are working towards a more circular, transparent and inclusive fashion landscape.”      The winners also received a year-long mentorship with Tommy Hilfiger’s and INSEAD’s global experts, as well as a place in the INSEAD Social Entrepreneurship Program (ISEP).  A third start-up, Sudara, was selected as the “Audience Favorite Vote” and was awarded €10,000. Based in India and the United States, Sudara is a scale-up pajama and loungewear company that develops professional and sewing skills in women who have escaped from or are at high risk of being sex trafficked. “The Tommy Hilfiger Fashion Frontier Challenge is all about using fashion as a force for good, which directly speaks to our brand purpose,” said Shannon Keith, Sudara Inc. Founder and Chairwoman. “We’re particularly excited about winning the ‘Audience Favorite Vote,’ because it shows that what we’re doing really resonates with the teams at TOMMY HILFIGER, who are committed to making a difference in the fashion industry.” Over a multi-step, multi-month process that began in May 2019, over 420 applicants were narrowed down to six finalists who were invited to develop and refine their business plans with the support of a dedicated team of social entrepreneur experts. During the program’s Final Event, which took place at Tommy Hilfiger’s Campus of the Future in Amsterdam, the Netherlands, on February 13, 2020, the six finalists pitched their concepts to a prestigious jury panel, including Mr. Tommy Hilfiger, Daniel Grieder, CEO, Tommy Hilfiger Global and PVH Europe, Noor Tagouri, Journalist, Activist and Speaker, Martijn Hagman, CFO, Tommy Hilfiger Global & COO, Tommy Hilfiger Global and PVH Europe, Willemijn Verloop, Founding Partner, Social Impact Venture, Steven Serneels, CEO and Board Member, EVPA, and Katrin Ley, Managing Director, Fashion for Good. Tommy Hilfiger’s vision is to create fashion that wastes nothing and welcomes all. Find out more about the brand’s long-term sustainability efforts, particularly in the areas of inclusivity and circularity, at: https://global.tommy.com/en_int/about-us-corporate-sustainability. Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger and @TommyHilfiger.

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"It's what you do. Or don't."
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"It's what you do. Or don't."

Fashion With the streetwear campaign “It’s what you do. Or Don’t”, online fashion destination Zalando shows what it really means to express yourself through fashion. In a series of stylish urban films and ads, photographer Vitali Gelwich, director Daniel Wårdh, and stylist Corey Stokes, tell the story of a group of charismatic streetwear personalities in unexpected situations, mixing and matching Zalando streetwear and showing what liberation through fashion really means. In the campaign, we meet a motley crew of expressive streetwear in influencers: Parisian Jean-Jacques N’djoli with his irreplaceable Instagram profile and an impeccable sense of style, Berlin street fashionista and sneaker collector Dilan Kolkilic, the Swedish model Linnea Öhlund with a knack for the street savy model off duty look, and the master of over the top mixing and matching Joël Kurasinski from Valencia. They’re all curating their own eclectic mix of outfits from Zalando, as the campaign inspires people to discover and develop their own streetwear style. On the theme “It’s what you do. Or don’t”, the campaign shows our in influencers in outfits and situations that first look a certain way – but soon turn out to be something completely different. Playing with contrasts, juxtapositions and shifting perspectives. Showing how streetwear is all in the eye of the beholder, all up to you what you want to express, or not. In “Climb mountains. Or don’t”, Jean-Jacques in ski goggles is moving upwards against a blue sky giving the impression that he is hiking, only to reveal he’s actually walking up a set of outdoor stairs in an urban setting. In “Join the running team. Or don’t”, we see Dilan and Linnea tying their sneakers as a bunch of sporty joggers run by – zoom out and it’s clear that running is the last thing they’ll do, the sneakers are just a part of their ever so urban park outfit. “Be a benchwarmer. Or don’t” shows the gang dribbling a basketball on the sidelines of a court. Zoom out, and we see they’re all wearing VR goggles – fully engaged in their own world and definitely not on any bench. And on it goes in“Be fancy. Or don’t”,“Keep it minimal. Or don’t”and so on. With humor and style, the films show that streetwear has no rules, it’s not a set style or specia brands. It’s all about personal choices and maximum individual expression. This is Gen Z fashion for people who go their own way: eclectic, postmodern samplers and collaborators who get their inspiration from everywhere and everyone – and make it their own. Strong characters who mix and match their own unique way, high and low, old and new, niche and mainstream. Always de ning and re-defining themselves, always evolving, always making a statement. Or not. Produced by ACNE, the creative team has been handpicked for their unique mix of strong vision, fashion  and understanding of street culture. Photographer Vitali Gelwich is a Berlin based artist and fashion photographer, known for his raw documentary style and organic mix of high fashion and street culture. Stockholm based director Daniel Wårdh is a Vans sponsored skateboarder who combines the attitude and tempo of street culture with his passion for music and fashion. Stylist Corey Stokes is a super in influencer and art director, stylist and fashion editor at Highsnobiety. Re-imagining fashion for the good of all, the new Zalando campaign “It’s what you do. Or don’t.” is a loud, fun, and highly personal celebration of our differences – the pursuit of individual expression, to the rhythm of the street. Mixing and matching your own way, creating your own unique combinations like no one else. A unique fashion statement that’s individual, liberating and democratic. By highlighting the endless combinations and interpretations curated by the in influencers, the “It’s what you do. Or don’t.” campaign highlights how Zalando’s wide range of streetwear inspires and enables people to express their personality through fashion, combining and creating unique outfits in personal ways. Streetwear is rooted in being effortless cool and not looking like you’re trying too hard. It’s a mish-mash of everything and anything. It’s nostalgia and contemporary. New and thrifted. Mixing luxury with everyday casual. Completely bold or utterly au natural. One part super thoughtout, another part super random. And it might seem like there’s no thought at all behind it. But that’s the thing. There is. Streetwear is about being unique and real, expressing yourself, whatever it takes. It’s about finding inspiration where no one else is looking. Or where everyone’s looking. It’s about combos that makes sense just because they don’t. Or out ts that don’t make sense just because they do. It’s about constantly refreshing – or not refreshing at all. About having one look today and then never again. Or the same look every day. That’s the beautiful contradiction of the streetwear attitude. Be ugly, be bold, be weird. Or don’t. Be cute, be pretty, be completely undetermined. Or don’t. Go full denim. Or don’t. Be expressive. Or don’t. It’s what you do. Or don’t.   With the streetwear campaign “It’s what you do. Or Don’t”, online fashion destination Zalando shows what it really means to express yourself through fashion. In a series of stylish urban films and ads, photographer Vitali Gelwich, director Daniel Wårdh, and stylist Corey Stokes, tell the story of a group of charismatic streetwear personalities in unexpected situations, mixing and matching Zalando streetwear and showing what liberation through fashion really means. In the campaign, we meet a motley crew of expressive streetwear in influencers: Parisian Jean-Jacques N’djoli with his irreplaceable Instagram profile and an impeccable sense of style, Berlin street fashionista and sneaker collector Dilan Kolkilic, the Swedish model Linnea Öhlund with a knack for the street savy model off duty look, and the master of over the top mixing and matching Joël Kurasinski from Valencia. They’re all curating their own eclectic mix of outfits from Zalando, as the campaign inspires people to discover and develop their own streetwear style. On the theme “It’s what you do. Or don’t”, the campaign shows our in influencers in outfits and situations that first look a certain way – but soon turn out to be something completely different. Playing with contrasts, juxtapositions and shifting perspectives. Showing how streetwear is all in the eye of the beholder, all up to you what you want to express, or not. In “Climb mountains. Or don’t”, Jean-Jacques in ski goggles is moving upwards against a blue sky giving the impression that he is hiking, only to reveal he’s actually walking up a set of outdoor stairs in an urban setting. In “Join the running team. Or don’t”, we see Dilan and Linnea tying their sneakers as a bunch of sporty joggers run by – zoom out and it’s clear that running is the last thing they’ll do, the sneakers are just a part of their ever so urban park outfit. “Be a benchwarmer. Or don’t” shows the gang dribbling a basketball on the sidelines of a court. Zoom out, and we see they’re all wearing VR goggles – fully engaged in their own world and definitely not on any bench. And on it goes in“Be fancy. Or don’t”,“Keep it minimal. Or don’t”and so on. With humor and style, the films show that streetwear has no rules, it’s not a set style or specia brands. It’s all about personal choices and maximum individual expression. This is Gen Z fashion for people who go their own way: eclectic, postmodern samplers and collaborators who get their inspiration from everywhere and everyone – and make it their own. Strong characters who mix and match their own unique way, high and low, old and new, niche and mainstream. Always de ning and re-defining themselves, always evolving, always making a statement. Or not. Produced by ACNE, the creative team has been handpicked for their unique mix of strong vision, fashion  and understanding of street culture. Photographer Vitali Gelwich is a Berlin based artist and fashion photographer, known for his raw documentary style and organic mix of high fashion and street culture. Stockholm based director Daniel Wårdh is a Vans sponsored skateboarder who combines the attitude and tempo of street culture with his passion for music and fashion. Stylist Corey Stokes is a super in influencer and art director, stylist and fashion editor at Highsnobiety. Re-imagining fashion for the good of all, the new Zalando campaign “It’s what you do. Or don’t.” is a loud, fun, and highly personal celebration of our differences – the pursuit of individual expression, to the rhythm of the street. Mixing and matching your own way, creating your own unique combinations like no one else. A unique fashion statement that’s individual, liberating and democratic. By highlighting the endless combinations and interpretations curated by the in influencers, the “It’s what you do. Or don’t.” campaign highlights how Zalando’s wide range of streetwear inspires and enables people to express their personality through fashion, combining and creating unique outfits in personal ways. Streetwear is rooted in being effortless cool and not looking like you’re trying too hard. It’s a mish-mash of everything and anything. It’s nostalgia and contemporary. New and thrifted. Mixing luxury with everyday casual. Completely bold or utterly au natural. One part super thoughtout, another part super random. And it might seem like there’s no thought at all behind it. But that’s the thing. There is. Streetwear is about being unique and real, expressing yourself, whatever it takes. It’s about finding inspiration where no one else is looking. Or where everyone’s looking. It’s about combos that makes sense just because they don’t. Or out ts that don’t make sense just because they do. It’s about constantly refreshing – or not refreshing at all. About having one look today and then never again. Or the same look every day. That’s the beautiful contradiction of the streetwear attitude. Be ugly, be bold, be weird. Or don’t. Be cute, be pretty, be completely undetermined. Or don’t. Go full denim. Or don’t. Be expressive. Or don’t. It’s what you do. Or don’t.  

SALLE PRIVÉE launches CONCORDE
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SALLE PRIVÉE launches CONCORDE

Beauty 50 years after Concorde’s first test flight in 1969 SALLE PRIVÉE proudly launches its 6th eau de parfum for men and women: CONCORDE.   An ode to the world’s first and until today only supersonic passenger jet. A technological excellence that was far ahead of its time. Traveling across the Atlantic above sound speed between New York, London and Paris, whilst enjoying the generous allotments of Champagne and caviar and sitting next to movie stars, royals and heads of state, Concorde would become the ultimate symbol of the jet set lifestyle.    SALLE PRIVÉE’s latest novelty is an homage to this vanished elegance of traveling. A powerful intense eau de parfum, that will turn heads and leaves a signature trail.   After the vivid and boozy opening the luxurious elegant heart unfolds, expressing noble precious ingredients and luscious materials as velvet and gold. This extrovert creation is exceptionally decadent with a subtle raw and dirty touch. Truly seductive and addictive, truly aeroerotic.   Top notes: armagnac, juniper, black & pink pepper - Heart notes: guaiac wood, vetiver, patchouli, cashmeran, saffron, tobacco - Base notes: golden amber, leather, benzoin Siam, oudh, cedar, sandalwood   SALLE PRIVÉE’s Eau de Parfums are available through salle-privee.com and at selected boutiques in over 15 countries. In the Netherlands the perfume collection is exclusively available at the Perfume Lounge and Skins Cosmetics.   Price SALLE PRIVÉE Eau de Parfum: € 190,- (100ml)   About SALLE PRIVÉE: SALLE PRIVÉE is a Dutch modernist, luxury label that exists to offer a permanent collection of timeless pieces and fragrances governed by simplicity, elegance and craftsmanship. Designed for men, but also to be adored and worn by women.    In line with the brand’s aesthetic ideals - inspired by the elements of Architecture, Art, Design and Motoring - and a conviction that true style extends to every facet of living, SALLE PRIVÉE also curates a collection of high-end lifestyle accessories as shoes and sunglasses.   www.salle-privee.com 50 years after Concorde’s first test flight in 1969 SALLE PRIVÉE proudly launches its 6th eau de parfum for men and women: CONCORDE.   An ode to the world’s first and until today only supersonic passenger jet. A technological excellence that was far ahead of its time. Traveling across the Atlantic above sound speed between New York, London and Paris, whilst enjoying the generous allotments of Champagne and caviar and sitting next to movie stars, royals and heads of state, Concorde would become the ultimate symbol of the jet set lifestyle.    SALLE PRIVÉE’s latest novelty is an homage to this vanished elegance of traveling. A powerful intense eau de parfum, that will turn heads and leaves a signature trail.   After the vivid and boozy opening the luxurious elegant heart unfolds, expressing noble precious ingredients and luscious materials as velvet and gold. This extrovert creation is exceptionally decadent with a subtle raw and dirty touch. Truly seductive and addictive, truly aeroerotic.   Top notes: armagnac, juniper, black & pink pepper - Heart notes: guaiac wood, vetiver, patchouli, cashmeran, saffron, tobacco - Base notes: golden amber, leather, benzoin Siam, oudh, cedar, sandalwood   SALLE PRIVÉE’s Eau de Parfums are available through salle-privee.com and at selected boutiques in over 15 countries. In the Netherlands the perfume collection is exclusively available at the Perfume Lounge and Skins Cosmetics.   Price SALLE PRIVÉE Eau de Parfum: € 190,- (100ml)   About SALLE PRIVÉE: SALLE PRIVÉE is a Dutch modernist, luxury label that exists to offer a permanent collection of timeless pieces and fragrances governed by simplicity, elegance and craftsmanship. Designed for men, but also to be adored and worn by women.    In line with the brand’s aesthetic ideals - inspired by the elements of Architecture, Art, Design and Motoring - and a conviction that true style extends to every facet of living, SALLE PRIVÉE also curates a collection of high-end lifestyle accessories as shoes and sunglasses.   www.salle-privee.com

BOSS Spring & Summer exclusive backstage
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BOSS Spring & Summer exclusive backstage

Fashion Week Exclusive backstage of BOSS collection shown in Milan. photographed by Luisa Pagani Exclusive backstage of BOSS collection shown in Milan. photographed by Luisa Pagani

Daily Paper in collaboration with Van Gogh Museum
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Daily Paper in collaboration with Van Gogh Museum

Fashion Capturing the ordinary, making it extraordinary: The Daily Paper x Van Gogh Museum collection launches worldwide on Saturday 15th of February. Inspired by the life and work of Vincent Van Gogh, clothing brand Daily Paper has designed a capsule collection together with the Van Gogh Museum, incorporating several of Van Gogh’s masterpieces into a range of garments. A collaboration which sees the worlds of fashion and art merge.  On Friday 14th of February, Daily Paper and The Van Gogh Museum will open its doors to the public for a first preview of the collaborative collection through an official launch event at the Van Gogh Museum in Amsterdam. From Saturday 15th of February, the collection will be available both online via dailypaperclothing.com and the Van Gogh Museum webstore, and physically in the Daily Paper flagship store and the Van Gogh Museum Shop in Amsterdam, alongside selected retailers worldwide.  Capturing the ordinary, making it extraordinary: The Daily Paper x Van Gogh Museum collection launches worldwide on Saturday 15th of February. Inspired by the life and work of Vincent Van Gogh, clothing brand Daily Paper has designed a capsule collection together with the Van Gogh Museum, incorporating several of Van Gogh’s masterpieces into a range of garments. A collaboration which sees the worlds of fashion and art merge.  On Friday 14th of February, Daily Paper and The Van Gogh Museum will open its doors to the public for a first preview of the collaborative collection through an official launch event at the Van Gogh Museum in Amsterdam. From Saturday 15th of February, the collection will be available both online via dailypaperclothing.com and the Van Gogh Museum webstore, and physically in the Daily Paper flagship store and the Van Gogh Museum Shop in Amsterdam, alongside selected retailers worldwide. 

Kristen Stewart faces the Spring & Summer ad campaign of Chanel
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Kristen Stewart faces the Spring & Summer ad campaign of Chanel

Fashion  Ready-to-Wear Spring-Summer 2020 Ad campaign feautures Kristen Stewart ambassador of CHANEL, who is the face of the ad campaign shot by Jean-Baptiste Mondino. The Ready-to-Wear Spring-Summer 2020 collection will be available in boutiques in March.  Ready-to-Wear Spring-Summer 2020 Ad campaign feautures Kristen Stewart ambassador of CHANEL, who is the face of the ad campaign shot by Jean-Baptiste Mondino. The Ready-to-Wear Spring-Summer 2020 collection will be available in boutiques in March.

Diesel introduces its Spring & Summer campaign
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Diesel introduces its Spring & Summer campaign

Fashion DIESEL introduces its Spring/Summer 2020 For Successful Living campaign.  But first, a little history. The famous DIESEL tagline was created in the early 90’s, when founder Renzo Rosso wanted a phrase that would remain both timeless, and true to the growing denim label’s irreverent, bold and unexpected foundation. The phrase, in just a trio of words, captured Rosso’s vision by wrapping in and connoting: irony, provocation, eccentricity and kitsch. It also solidified a mantra he had: never talk down to your customers. Treat them as equals. Involve them in your world (that was interaction 30 years before it was called so). If you wore DIESEL, you were living successfully. Simple as that. While the claim has been part of DIESEL’s communications ever since, today DIESEL returns to its nucleus by debuting a new For Successful Living story, celebrating its core product, denim; acquainting a new generation with DIESEL’s original messaging as a challenger of conventions and common places; and reminding the world that living successfully means staying true to oneself (making YOUR way the successful way) – while not taking oneself too seriously.   The centerpiece of the Spring/Summer 2020 campaign is a film by François Rousselet. It features a superhero movie actor on set, having a tough day and not quite nailing his scenes. Over with it (or rather, after having exhausted his movie director), he heads back to his trailer, changes into his DIESEL denim gear, steps out looking way more relaxed, and does the thing he couldn’t do on set but is simply a consequence of who he really is. Watch the video in the link below to see for yourself.   Accompanying photography was lensed by Kourtney Roy, and features models floating, flexing and flying.    Because, what does it all boil down to, ultimately? That For Successful Livingis fundamentally about confidence, and the power that comes from finding in oneself both strength—and irony. for more information visit shop.diesel.com DIESEL introduces its Spring/Summer 2020 For Successful Living campaign.  But first, a little history. The famous DIESEL tagline was created in the early 90’s, when founder Renzo Rosso wanted a phrase that would remain both timeless, and true to the growing denim label’s irreverent, bold and unexpected foundation. The phrase, in just a trio of words, captured Rosso’s vision by wrapping in and connoting: irony, provocation, eccentricity and kitsch. It also solidified a mantra he had: never talk down to your customers. Treat them as equals. Involve them in your world (that was interaction 30 years before it was called so). If you wore DIESEL, you were living successfully. Simple as that. While the claim has been part of DIESEL’s communications ever since, today DIESEL returns to its nucleus by debuting a new For Successful Living story, celebrating its core product, denim; acquainting a new generation with DIESEL’s original messaging as a challenger of conventions and common places; and reminding the world that living successfully means staying true to oneself (making YOUR way the successful way) – while not taking oneself too seriously.   The centerpiece of the Spring/Summer 2020 campaign is a film by François Rousselet. It features a superhero movie actor on set, having a tough day and not quite nailing his scenes. Over with it (or rather, after having exhausted his movie director), he heads back to his trailer, changes into his DIESEL denim gear, steps out looking way more relaxed, and does the thing he couldn’t do on set but is simply a consequence of who he really is. Watch the video in the link below to see for yourself.   Accompanying photography was lensed by Kourtney Roy, and features models floating, flexing and flying.    Because, what does it all boil down to, ultimately? That For Successful Livingis fundamentally about confidence, and the power that comes from finding in oneself both strength—and irony. for more information visit shop.diesel.com

Gucci Osteria da Massimo Bottura in Beverly Hills
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Gucci Osteria da Massimo Bottura in Beverly Hills

Food Gucci Osteria da Massimo Bottura Beverly Hills, an intimate restaurant by world-renowned three-Michelin-star Chef Massimo Bottura, opens onthe roof of Gucci’s Los Angeles store. A first for both Bottura and Gucci in the United States, the space boasts outdoor seating and sprawling views of Beverly Hills and is an exciting addition to the dynamic and culturally diverse Los Angeles food landscape. Gucci Osteria da Massimo Bottura Beverly Hills is a continuation of Massimo’s collaboration with Gucci, which began in 2018 with Gucci Osteria at the Gucci Garden in Florence, which has recently been awarded one Michelin star. The partnership originates from a childhood friendship between Gucci CEO Marco Bizzarri and Chef Massimo Bottura and celebrates their shared love of two core Italian cultural themes: food and fashion. Growing up together in Modena, Italy, they have challenged each other to innovate in their respective fields and thus, created a destination steeped in passion and heritage, viewed through an original and creative lens. Chef Massimo Bottura and Karime López, the first female Mexican chef to receive a Michelin star and the chef de cuisine at Gucci Osteria da Massimo Bottura in Florence, worked alongside Mattia Agazzi for Gucci Osteria Beverly Hills. Mattia has recently relocated to Los Angeles after working as Karime’s Sous Chef in Italy, bringing Massimo, Karime and Mattia’s shared creative vision to the Californian coast. The menu is deeply Italian, inspired by their international careers and culinary travel as well as their passion for art and music. The menu will include signaturedishes such as Chef Massimo’s famed Tortellini with Parmigiano Reggiano cream and thelegendary Emilia burger, as well as new California-inspired dishes. Using organic produce sourced from local farmer’s markets, the plates at Gucci Osteria daMassimo Bottura Beverly Hills will honor the complex variety of culinary influences from around the world that can only be found in Los Angeles. The new Gucci outpost in California allows Chef Massimo Bottura to develop and transform classic Italian recipes into cross-cultural compositions by mixing references, techniques and flavors within each dish. Gucci Osteria Beverly Hills will not only be a fixture on Rodeo Drive, but an important part of the evolving experimental food scene that further establishes Los Angeles as a place of culinary innovation. The restaurant’s design includes details of Gucci Osteria in Florence through the use of GucciDécor wallpaper, antique mirrors, red marble dining tables and wicker dining chairs. Unique elements that distinguish the Los Angles location include herringbone wood flooring and cherry red velvet banquettes, while the outdoor terrace has Italian marble mosaic floors and features an antique wooden pulpit serving as the Osteria’s outdoor bar. Set in an intimate and cozyenvironment, the Osteria Beverly Hills will seat nearly 50 guests for lunch and dinner seven days a week. Gucci’s connection with Los Angeles began before the opening of the Rodeo Drive flagshipgiven the brand’s deep-rooted history with the Jet Set celebrity culture of the 1970s. Since then,the House’s relationship to the iconic city has only strengthened. Since his appointment as Creative Director in 2015, Alessandro Michele continues to display a fascination with Hollywood. His inspiration can be traced season over season as seen through a Chateau Marmont capsule collection, a Paramount Studios capsule collection, the re-launch of the Gucci Guilty fragrance at the Hollywood Forever Cemetery, the SS19 advertising campaign celebrating the golden age of Hollywood, and more. Additionally, Gucci has continuously supported the local art and film community with the annual LACMA Art+Film Gala, co-chaired by Alessandro Michele. This new venture for Gucci will intertwine the worlds of culture, foodand fashion together to create an unforgettable LA experience. Gucci Osteria da Massimo Bottura Beverly Hills will officially open February 17th, 2020. Gucci Osteria da Massimo Bottura Beverly Hills, an intimate restaurant by world-renowned three-Michelin-star Chef Massimo Bottura, opens onthe roof of Gucci’s Los Angeles store. A first for both Bottura and Gucci in the United States, the space boasts outdoor seating and sprawling views of Beverly Hills and is an exciting addition to the dynamic and culturally diverse Los Angeles food landscape. Gucci Osteria da Massimo Bottura Beverly Hills is a continuation of Massimo’s collaboration with Gucci, which began in 2018 with Gucci Osteria at the Gucci Garden in Florence, which has recently been awarded one Michelin star. The partnership originates from a childhood friendship between Gucci CEO Marco Bizzarri and Chef Massimo Bottura and celebrates their shared love of two core Italian cultural themes: food and fashion. Growing up together in Modena, Italy, they have challenged each other to innovate in their respective fields and thus, created a destination steeped in passion and heritage, viewed through an original and creative lens. Chef Massimo Bottura and Karime López, the first female Mexican chef to receive a Michelin star and the chef de cuisine at Gucci Osteria da Massimo Bottura in Florence, worked alongside Mattia Agazzi for Gucci Osteria Beverly Hills. Mattia has recently relocated to Los Angeles after working as Karime’s Sous Chef in Italy, bringing Massimo, Karime and Mattia’s shared creative vision to the Californian coast. The menu is deeply Italian, inspired by their international careers and culinary travel as well as their passion for art and music. The menu will include signaturedishes such as Chef Massimo’s famed Tortellini with Parmigiano Reggiano cream and thelegendary Emilia burger, as well as new California-inspired dishes. Using organic produce sourced from local farmer’s markets, the plates at Gucci Osteria daMassimo Bottura Beverly Hills will honor the complex variety of culinary influences from around the world that can only be found in Los Angeles. The new Gucci outpost in California allows Chef Massimo Bottura to develop and transform classic Italian recipes into cross-cultural compositions by mixing references, techniques and flavors within each dish. Gucci Osteria Beverly Hills will not only be a fixture on Rodeo Drive, but an important part of the evolving experimental food scene that further establishes Los Angeles as a place of culinary innovation. The restaurant’s design includes details of Gucci Osteria in Florence through the use of GucciDécor wallpaper, antique mirrors, red marble dining tables and wicker dining chairs. Unique elements that distinguish the Los Angles location include herringbone wood flooring and cherry red velvet banquettes, while the outdoor terrace has Italian marble mosaic floors and features an antique wooden pulpit serving as the Osteria’s outdoor bar. Set in an intimate and cozyenvironment, the Osteria Beverly Hills will seat nearly 50 guests for lunch and dinner seven days a week. Gucci’s connection with Los Angeles began before the opening of the Rodeo Drive flagshipgiven the brand’s deep-rooted history with the Jet Set celebrity culture of the 1970s. Since then,the House’s relationship to the iconic city has only strengthened. Since his appointment as Creative Director in 2015, Alessandro Michele continues to display a fascination with Hollywood. His inspiration can be traced season over season as seen through a Chateau Marmont capsule collection, a Paramount Studios capsule collection, the re-launch of the Gucci Guilty fragrance at the Hollywood Forever Cemetery, the SS19 advertising campaign celebrating the golden age of Hollywood, and more. Additionally, Gucci has continuously supported the local art and film community with the annual LACMA Art+Film Gala, co-chaired by Alessandro Michele. This new venture for Gucci will intertwine the worlds of culture, foodand fashion together to create an unforgettable LA experience. Gucci Osteria da Massimo Bottura Beverly Hills will officially open February 17th, 2020.

Calvin Klein reveals the new CK ONE
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Calvin Klein reveals the new CK ONE

Fashion Calvin Klein, Inc. and Calvin Klein Fragrances,  today revealed the new CK ONE underwear and jeans collections and CK EVERYONE, a clean fragrance, both inspired by the raw and rebel spirit of the original CK ONE. The collection and fragrance are unveiled in a global advertising campaign, proclaiming, “I am one, I am many. I love everyone of me.” A tribute to individuality and the freedom of self-expression, the campaign shot by Glen Luchford stars a group of modern multi-hyphenates including musician and actor Eliot Sumner, skater and photographer Evan Mock, musician and makeup artist MLMA, rapper and dancer Priddy the Opp, and models Cara Taylor and Parker Van Noord. The energetic, enigmatic visuals explore the many aspects of self, boldly embracing and proudly showcasing to the world a collective individuality and shattering of the status quo. It is a powerful celebration for those unconstrained by boundaries, gender norms and definitions. The advertising campaign will be featured globally and supported bydigital, social, high impact outdoor locations, print and TV. The new fashion collections and fragrance mark the next chapter of the iconic CK ONE story. Jeans and underwear include staple wardrobe pieces with genderless appeal. The CK ONE underwear collection features graphic prints with bold all-over monogram logos, repeating roses and new colorwaves in key cotton and micro fiber styles. Camo prints, color-blocked styles with a ribbed, sock- inspired waistband and a Recycle capsule featuring underwear and t-shirts made from recycled plastic water bottles will also drop later this season. The CK ONE jeans collection includes logo tees, graphic hoodies and timeless denim silhouettes such as oversized trucker jackets, denim vests, and mom and dad jeans, as well as skirts and shorts with raw hem cuts. Calvin Klein introduces its first clean, gender-free and environmentally conscious fragrance, CK EVERYONE. CK EVERYONE is formulated with 79% naturally derived ingredients, including naturally derived alcohol, and is vegan, recyclable, and comes in a folding carton that contains 30% post- consumer recycled materials. CK EVERYONE is a bold new fragrance for every generation, inspired by the authentic and youthful-minded. Master perfumer and creator of the original CK ONE fragrance, Alberto Morillas, crafted a clean and genderless fragrance exuding freshness using naturally derived ingredients and ignoring the traditional signifiers of gender, as reflected in the non-conformity of both the scent and campaign. A citrus fragrance that uplifts with zesty organic orange oil is paired with a blue tea accord and a vibrant cedarwood base creating the perfect combination of clean freshness, sweet sensuality and provocative edge. Combining two icons, CK EVERYONE pays homage to the iconic CALVIN KLEIN UNDERWEAR waistband with a reusable signature elastic band on the bottle. Coinciding with the launch in North America is the I LOVE EVERYONE OF ME POP-UP in New York City. Open to the public from Thursday, February 13 – Saturday, February 15, visitors will be able to explore and shop the new CK EVERYONE fragrance and CK ONE underwear and jeans. A dedicated fragranceroom will allow visitors to discover the different fragrance notes while immersive photo moments play with the concept of individuality referenced in the ad campaign. At the experience, visitors will also have the opportunity to have their image projected on the brand’s famed Houston Street billboard during the duration of the activation.   Calvin Klein, Inc. and Calvin Klein Fragrances,  today revealed the new CK ONE underwear and jeans collections and CK EVERYONE, a clean fragrance, both inspired by the raw and rebel spirit of the original CK ONE. The collection and fragrance are unveiled in a global advertising campaign, proclaiming, “I am one, I am many. I love everyone of me.” A tribute to individuality and the freedom of self-expression, the campaign shot by Glen Luchford stars a group of modern multi-hyphenates including musician and actor Eliot Sumner, skater and photographer Evan Mock, musician and makeup artist MLMA, rapper and dancer Priddy the Opp, and models Cara Taylor and Parker Van Noord. The energetic, enigmatic visuals explore the many aspects of self, boldly embracing and proudly showcasing to the world a collective individuality and shattering of the status quo. It is a powerful celebration for those unconstrained by boundaries, gender norms and definitions. The advertising campaign will be featured globally and supported bydigital, social, high impact outdoor locations, print and TV. The new fashion collections and fragrance mark the next chapter of the iconic CK ONE story. Jeans and underwear include staple wardrobe pieces with genderless appeal. The CK ONE underwear collection features graphic prints with bold all-over monogram logos, repeating roses and new colorwaves in key cotton and micro fiber styles. Camo prints, color-blocked styles with a ribbed, sock- inspired waistband and a Recycle capsule featuring underwear and t-shirts made from recycled plastic water bottles will also drop later this season. The CK ONE jeans collection includes logo tees, graphic hoodies and timeless denim silhouettes such as oversized trucker jackets, denim vests, and mom and dad jeans, as well as skirts and shorts with raw hem cuts. Calvin Klein introduces its first clean, gender-free and environmentally conscious fragrance, CK EVERYONE. CK EVERYONE is formulated with 79% naturally derived ingredients, including naturally derived alcohol, and is vegan, recyclable, and comes in a folding carton that contains 30% post- consumer recycled materials. CK EVERYONE is a bold new fragrance for every generation, inspired by the authentic and youthful-minded. Master perfumer and creator of the original CK ONE fragrance, Alberto Morillas, crafted a clean and genderless fragrance exuding freshness using naturally derived ingredients and ignoring the traditional signifiers of gender, as reflected in the non-conformity of both the scent and campaign. A citrus fragrance that uplifts with zesty organic orange oil is paired with a blue tea accord and a vibrant cedarwood base creating the perfect combination of clean freshness, sweet sensuality and provocative edge. Combining two icons, CK EVERYONE pays homage to the iconic CALVIN KLEIN UNDERWEAR waistband with a reusable signature elastic band on the bottle. Coinciding with the launch in North America is the I LOVE EVERYONE OF ME POP-UP in New York City. Open to the public from Thursday, February 13 – Saturday, February 15, visitors will be able to explore and shop the new CK EVERYONE fragrance and CK ONE underwear and jeans. A dedicated fragranceroom will allow visitors to discover the different fragrance notes while immersive photo moments play with the concept of individuality referenced in the ad campaign. At the experience, visitors will also have the opportunity to have their image projected on the brand’s famed Houston Street billboard during the duration of the activation.  

Hermès launches Rouge Hermès
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Hermès launches Rouge Hermès

Beauty Hermès, a house of objects since 1837, presents its sixteenth métier, Beauty, with its first collection, Rouge Hermès, devoted to the beauty of the lips. “We approach this new métier in our own way, and with a great deal of pleasure. Hermès Beautyis part of who we are: a house where everything comes from creation, driven by artisans who seek to accompany the men and women of today with elegance, and with the integrity and au- thenticity that we represent. It is the quintessence of our affection for surprise and wonder, which embraces the object, its design, and the desire to be useful while inspiring dreams.” Axel Dumas, CEO of Hermès The fruit of design, research and development work initiated more than five years ago and di- rected by Agnès de Villers, CEO of Hermès Perfume & Beauty, in the spirit of excellence and the integration of know-how that characterises Hermès, Hermès Beauty is a collaborative creation under the aegis of Pierre-Alexis Dumas, artistic director of Hermès. Pierre Hardy, creative director of Hermès jewellery and Hermès shoes, designed the object. BaliBarret, artistic director of the women’s universe and creative director of women’s silk, contributedher vision of femininity and colour, while Jérôme Touron, creative director of Hermès Beauty, transposed this vision into make-up. Their work on objects, materials, colours and gestures de- veloped freely through shared affinities and connections. Finally, Christine Nagel, Director ofHermès’ olfactory creation, gave this collection its fragrance. Rouge Hermès lipsticks are Hermès objects in their own right, expressing all of the house’sprinciples in a small item of make-up. They share the same aesthetic of function as all Hermès objects. “Our approach to beauty is fundamental. It is to reveal and highlight what is naturally there, with elegance, comfort and pleasure. I like the idea of Hermès as an intimate companion, revealingone’s deepest self. I associate Hermès’ beauty objects with self-fulfilment, with the colour of anindividual’s personality,” asserts Pierre-Alexis Dumas. Created from noble materials – lacquered, brushed and polished metal in black, white or permabrass gold – assembled by hand, the lipsticks are rechargeable and made to last. As Pierre Hardy explains, “I love the simplicity of pure shapes that colours have the ability to animate.Intuitively, to become timeless, this object had to be able to morph, remain iconic, but stay fluid, be part of a connected sequence, and perpetually recognisable. A constant yet ever-changingobject.”   The sensual and fine textures of the sticks deposit colour in a single stroke, with a matt or satinfinish reminiscent of the house’s Doblis and Box leathers. “Materials carry colour. They give it its strength and its subtlety. They give it a particular finish. At Hermès, colours travel. They arereinvented from one material to another,” states Jérôme Touron. The house’s elegance, spirit and imagination are expressed in 24 hues, a sophisticated selection inspired by the métiers of Silk, with the infinite richness of its colour references (75,000 shades), and Leather (900 shades). “Like a silk scarf gracing a woman’s neck that creates radiance and reveals her beauty, for Hermès Beauty we wanted to discover or rediscover the emotion of colouras a fundamental feminine trait,” explains Bali Barret. “At Hermès, colour is an irrational,intoxicating passion, a craftsmanship of nuances, an obsession with striking the right tone, and alanguage all of its own.” The emblematic collection is accompanied by a twice-yearly limited edition of three colours. As beautiful inside as they are on the outside, Rouge Hermès objects cultivate sensory appeal and attention to detail, right down to a miniature version of the famous orange box. Other beauty objects accompany the lipstick and form the basis of a ritual: a lip care balm, Poppy lip shine, a universal lip pencil, and a lip brush in lacquered wood. A collection of leather accessories – cases and a moon mirror – invite movement. Hermès Beauty will be enhanced with other objects, to be revealed every six months from September 2020, until a complete line of make-up is created. The Rouge Hermès collection will be available from 4th March 2020 in selected Hermès stores and retail outlets in 35 countries. Hermès, a house of objects since 1837, presents its sixteenth métier, Beauty, with its first collection, Rouge Hermès, devoted to the beauty of the lips. “We approach this new métier in our own way, and with a great deal of pleasure. Hermès Beautyis part of who we are: a house where everything comes from creation, driven by artisans who seek to accompany the men and women of today with elegance, and with the integrity and au- thenticity that we represent. It is the quintessence of our affection for surprise and wonder, which embraces the object, its design, and the desire to be useful while inspiring dreams.” Axel Dumas, CEO of Hermès The fruit of design, research and development work initiated more than five years ago and di- rected by Agnès de Villers, CEO of Hermès Perfume & Beauty, in the spirit of excellence and the integration of know-how that characterises Hermès, Hermès Beauty is a collaborative creation under the aegis of Pierre-Alexis Dumas, artistic director of Hermès. Pierre Hardy, creative director of Hermès jewellery and Hermès shoes, designed the object. BaliBarret, artistic director of the women’s universe and creative director of women’s silk, contributedher vision of femininity and colour, while Jérôme Touron, creative director of Hermès Beauty, transposed this vision into make-up. Their work on objects, materials, colours and gestures de- veloped freely through shared affinities and connections. Finally, Christine Nagel, Director ofHermès’ olfactory creation, gave this collection its fragrance. Rouge Hermès lipsticks are Hermès objects in their own right, expressing all of the house’sprinciples in a small item of make-up. They share the same aesthetic of function as all Hermès objects. “Our approach to beauty is fundamental. It is to reveal and highlight what is naturally there, with elegance, comfort and pleasure. I like the idea of Hermès as an intimate companion, revealingone’s deepest self. I associate Hermès’ beauty objects with self-fulfilment, with the colour of anindividual’s personality,” asserts Pierre-Alexis Dumas. Created from noble materials – lacquered, brushed and polished metal in black, white or permabrass gold – assembled by hand, the lipsticks are rechargeable and made to last. As Pierre Hardy explains, “I love the simplicity of pure shapes that colours have the ability to animate.Intuitively, to become timeless, this object had to be able to morph, remain iconic, but stay fluid, be part of a connected sequence, and perpetually recognisable. A constant yet ever-changingobject.”   The sensual and fine textures of the sticks deposit colour in a single stroke, with a matt or satinfinish reminiscent of the house’s Doblis and Box leathers. “Materials carry colour. They give it its strength and its subtlety. They give it a particular finish. At Hermès, colours travel. They arereinvented from one material to another,” states Jérôme Touron. The house’s elegance, spirit and imagination are expressed in 24 hues, a sophisticated selection inspired by the métiers of Silk, with the infinite richness of its colour references (75,000 shades), and Leather (900 shades). “Like a silk scarf gracing a woman’s neck that creates radiance and reveals her beauty, for Hermès Beauty we wanted to discover or rediscover the emotion of colouras a fundamental feminine trait,” explains Bali Barret. “At Hermès, colour is an irrational,intoxicating passion, a craftsmanship of nuances, an obsession with striking the right tone, and alanguage all of its own.” The emblematic collection is accompanied by a twice-yearly limited edition of three colours. As beautiful inside as they are on the outside, Rouge Hermès objects cultivate sensory appeal and attention to detail, right down to a miniature version of the famous orange box. Other beauty objects accompany the lipstick and form the basis of a ritual: a lip care balm, Poppy lip shine, a universal lip pencil, and a lip brush in lacquered wood. A collection of leather accessories – cases and a moon mirror – invite movement. Hermès Beauty will be enhanced with other objects, to be revealed every six months from September 2020, until a complete line of make-up is created. The Rouge Hermès collection will be available from 4th March 2020 in selected Hermès stores and retail outlets in 35 countries.

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