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Anyway by Sebastien Giraud
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Anyway by Sebastien Giraud

Fashion New exclusive Editorial for #NumeroDigital   Team Credits: Photographer: Sebastien Giraud Fashion Editor: Joy Sinanian Casting: Corinne Patron Hair/Make-up: Mickael Jauneau @ Agence Aurelien Using GHD hair et Leonor Greyl hair Grooming with the line Boy de Chanel Digital: Matias Brigidano Assistant Fashion Editor: Manavi Dang Model: Sebastien B @ MManagement Models New exclusive Editorial for #NumeroDigital   Team Credits: Photographer: Sebastien Giraud Fashion Editor: Joy Sinanian Casting: Corinne Patron Hair/Make-up: Mickael Jauneau @ Agence Aurelien Using GHD hair et Leonor Greyl hair Grooming with the line Boy de Chanel Digital: Matias Brigidano Assistant Fashion Editor: Manavi Dang Model: Sebastien B @ MManagement Models

Beauty Editorial by Elizaveta Porodina
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Beauty Editorial by Elizaveta Porodina

Beauty Exclusive beauty editorial from Numero Netherlands's debut issue.   TEAM CREDITS: photography: Elizaveta Porodina Styling: Lisa Jarvis Hair styling: Erol Karadag @ The Industry Management Make-up stylist: Marla Belt @ Streeters Model: Sarah Skinner @ HEROES light assistant: Josef Beyer #NumeroBeauty Exclusive beauty editorial from Numero Netherlands's debut issue.   TEAM CREDITS: photography: Elizaveta Porodina Styling: Lisa Jarvis Hair styling: Erol Karadag @ The Industry Management Make-up stylist: Marla Belt @ Streeters Model: Sarah Skinner @ HEROES light assistant: Josef Beyer #NumeroBeauty

Max Mara releases the Whitney bag
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Max Mara releases the Whitney bag

Accessories To reinvent oneself. To continually renew the message. This is the goal of every artist and every museum. A case in point is the Whitney Museum of American Art in New York, founded in 1930 by the sculptor and art patron Gertrude Vanderbilt Whitney. A museum that emerged in 2015 as one of the cultural epicenters of downtown New York when it moved into the futuristic Renzo Piano designed building that faces the High Line at 99 Gansevoort Street and is now celebrating its 5th anniversary.   It just happens to be the anniversary shared by another notable icon, the Whitney Bag, created by Max Mara in collaboration with the Renzo Piano Building Workshop to celebrate the opening of the Whitney Museum of American Art. Crafted in soft, quality leather, the hallmark of the “Whitney Bag” – as indeed the architectural structure of the building – is its elegant surface, featuring distinctive ribbing that gradually becomes fine lines, directly recalling the steel tie- beamed exterior of the new Whitney Museum. These graphic lines are created using traditional leather craft with innovative industrial techniques. Brass plates are used to mold the strips of leather that are then topstitched together to construct the pattern on the bag. In describing the Whitney Bag, all metal detailing is based on the observation of the structural metal components of the architectural project by the Renzo Piano Building Workshop. The façade of the building is used as inspiration for the buckles, while the inside pocket and the unmistakable snap hook act as a signature feature of the bag.   “The Whitney bag has been designed to be timeless, and after five years it still represents a modern, elegant and simple way to design, where details and craftsmanship really matter.” Elisabetta Trezzani, partner RPBW.   To celebrate its 5th anniversary, the cult bag has been revived in a special edition version dedicated to the American painter Florine Stettheimer who boasts an important presence at the Whitney. A feminist and activist ante-litteram (1871-1944), Stettheimer’s work “Sun”, created in 1931, inspired the bag’s five new color variants and the design of the floral printed lining. Indeed an anniversary issue, or better yet five, to collect like works of art.   Florine Stettheimer (1871 – 1944) was a pioneer of modern art. A native New Yorker, Stettheimer embraced New York City’s emergent modern art community where she established herself as a painter, poet and theatrical designer. An early feminist, Stettheimer is credited with painting the first female nude self-portrait. She received widespread acclaim for her costume and set designs, notably for Gertrude Stein and Virgil Thomson’s opera, “Four Saints in Three Acts”. Stettheimer’s avant-garde painting style often focused on societal quirks with her family and friends as the subjects. Her work has been showcased in more than 40 international exhibitions.   The Whitney Museum of American Art, founded in 1930 by the artist and philanthropist Gertrude Vanderbilt Whitney (1875– 1942), houses the foremost collection of American art from the twentieth and twenty-first centuries. Mrs. Whitney, an early and ardent supporter of modern American art, nurtured groundbreaking artists at a time when audiences were still largely preoccupied with the Old Masters. From her vision arose the Whitney Museum of American Art, which has been championing the most innovative art of the United States for more than eighty years. The core of the Whitney’s mission is to collect, preserve, interpret, and exhibit American art of our time and serve a wide variety of audiences in celebration of the complexity and diversity of art and culture in the United States. Through this mission and a steadfast commitment to artists themselves, the Whitney has long been a powerful force in support of modern and contemporary art and continues to help define what is innovative and influential in American art today.   To reinvent oneself. To continually renew the message. This is the goal of every artist and every museum. A case in point is the Whitney Museum of American Art in New York, founded in 1930 by the sculptor and art patron Gertrude Vanderbilt Whitney. A museum that emerged in 2015 as one of the cultural epicenters of downtown New York when it moved into the futuristic Renzo Piano designed building that faces the High Line at 99 Gansevoort Street and is now celebrating its 5th anniversary.   It just happens to be the anniversary shared by another notable icon, the Whitney Bag, created by Max Mara in collaboration with the Renzo Piano Building Workshop to celebrate the opening of the Whitney Museum of American Art. Crafted in soft, quality leather, the hallmark of the “Whitney Bag” – as indeed the architectural structure of the building – is its elegant surface, featuring distinctive ribbing that gradually becomes fine lines, directly recalling the steel tie- beamed exterior of the new Whitney Museum. These graphic lines are created using traditional leather craft with innovative industrial techniques. Brass plates are used to mold the strips of leather that are then topstitched together to construct the pattern on the bag. In describing the Whitney Bag, all metal detailing is based on the observation of the structural metal components of the architectural project by the Renzo Piano Building Workshop. The façade of the building is used as inspiration for the buckles, while the inside pocket and the unmistakable snap hook act as a signature feature of the bag.   “The Whitney bag has been designed to be timeless, and after five years it still represents a modern, elegant and simple way to design, where details and craftsmanship really matter.” Elisabetta Trezzani, partner RPBW.   To celebrate its 5th anniversary, the cult bag has been revived in a special edition version dedicated to the American painter Florine Stettheimer who boasts an important presence at the Whitney. A feminist and activist ante-litteram (1871-1944), Stettheimer’s work “Sun”, created in 1931, inspired the bag’s five new color variants and the design of the floral printed lining. Indeed an anniversary issue, or better yet five, to collect like works of art.   Florine Stettheimer (1871 – 1944) was a pioneer of modern art. A native New Yorker, Stettheimer embraced New York City’s emergent modern art community where she established herself as a painter, poet and theatrical designer. An early feminist, Stettheimer is credited with painting the first female nude self-portrait. She received widespread acclaim for her costume and set designs, notably for Gertrude Stein and Virgil Thomson’s opera, “Four Saints in Three Acts”. Stettheimer’s avant-garde painting style often focused on societal quirks with her family and friends as the subjects. Her work has been showcased in more than 40 international exhibitions.   The Whitney Museum of American Art, founded in 1930 by the artist and philanthropist Gertrude Vanderbilt Whitney (1875– 1942), houses the foremost collection of American art from the twentieth and twenty-first centuries. Mrs. Whitney, an early and ardent supporter of modern American art, nurtured groundbreaking artists at a time when audiences were still largely preoccupied with the Old Masters. From her vision arose the Whitney Museum of American Art, which has been championing the most innovative art of the United States for more than eighty years. The core of the Whitney’s mission is to collect, preserve, interpret, and exhibit American art of our time and serve a wide variety of audiences in celebration of the complexity and diversity of art and culture in the United States. Through this mission and a steadfast commitment to artists themselves, the Whitney has long been a powerful force in support of modern and contemporary art and continues to help define what is innovative and influential in American art today.  

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Saint Laurent in collaboration with Lomography
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Saint Laurent in collaboration with Lomography

Accessories Saint Laurent and Lomography have collaborated together on the release of two limited edition Simple Use Film Cameras.   These two cameras are available with either a star pattern preloaded with color negative film or with a black and white checkered pattern preloaded with B&W lm.   Both equipped with ash, plus creative color gels to bring new hues to your shots (for the star pattern camera), these cameras work as single use cameras, but are reusable and can be reloaded with any 35 mm lm. These Simple Use Film Cameras will capture beautiful shots in analogue style.   Available at the Saint Laurent Rive Droite stores in Paris and Los Angeles. Saint Laurent and Lomography have collaborated together on the release of two limited edition Simple Use Film Cameras.   These two cameras are available with either a star pattern preloaded with color negative film or with a black and white checkered pattern preloaded with B&W lm.   Both equipped with ash, plus creative color gels to bring new hues to your shots (for the star pattern camera), these cameras work as single use cameras, but are reusable and can be reloaded with any 35 mm lm. These Simple Use Film Cameras will capture beautiful shots in analogue style.   Available at the Saint Laurent Rive Droite stores in Paris and Los Angeles.

In conversation with Lieselot Elzinga
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In conversation with Lieselot Elzinga

Fashion Week In March 2020, avant-garde fashion label and newcomer Elzinga will launch its FW20 collection, ‘POST POP BLOW OUT’, at the intimate and atmospheric blues café, Maloe Melo.  The FW20 collection is an ode to power dressing. Picking up from the sharp sartorial trends emulated by the 1950s teddy girls and the machismo of punk icon Blondie, Elzinga channels masculinity and femininity in equal measure. Silk organza dresses, neck ties and poppy and houndstooth prints are soaked in hot pinks, blacks and lime greens with pastel accents.  Aside from the launch of the collection itself, the label’s co-founders have hinted there might be further surprises in store for their audience, with rumors of a piñata amongst other festivities.  “It’s all about conveying the same feeling as a live performance; something direct, expressive and rough around the edges. Simple in shape with an extravagant touch,” say Elzinga.  The rst collection, a striking amalgamation of neon animal prints, silk blouses, PVC two-pieces and dramatic silhouettes, was stocked in October 2019 at matchesfashion.com. ‘POST POP BLOW OUT’ will be stocked in June 2020.  Elzinga was founded in 2018 by friends Lieselot Elzinga and Miro Hämäläinen, both graduates of The Gerrit Rietveld Academie in Amsterdam. Expanding on Lieselot’s graduation collection, ‘Baby’s Berserk’, the duo began working together on a new fashion line drawing from Lieselot’s experience as a singer and bassist in rock n’ roll groups since the early age of twelve.   We had a deligtful conversation with Liesselot about her latest collection.   What is the story behind the new collection “POST POP BLOW OUT” and what is the inspiration behind the beautiful collection? The FW20 collection is an ode to power dressing. Picking up from the sharp sartorial trends emulated by the 1950s teddy girls and the machismo of punk icon Blondie, we wanted to channel masculinity and femininity in equal measure. A very big inspiration for this collection was Blondie, when we started the collection, I just finished reading her autobiography where she explains how she used her highly feminine image to become one of the biggest female front women of the 20th century. She explains how she used her femininity to set herself apart, but how she felt like a boy performing. That was really inspiring to me because I recognized that feeling from being on stage myself.        What exciting thing do you have coming up besides the launch of the newest collection? Our FW 20 collection will be launching in July so that’s going to be very exciting!! We can’t say too much about what else is coming up butttt we have some very exciting collaborations in store this coming year...      Tell me more about the launch of your label back in 2018 with your co-founder Miro?  Right after my graduation from the Gerrit Rietveld Academie in Amsterdam I got approached by Bart Ramakers from Parrot Agency. Together with their guidance Miro and I started working on our first collection that was suitable for production but still had the same aesthetic and excitement as my graduation collection Baby’s Berserk. Miro and I started working together already during our studies at the Rietveld and we noticed that we compliment each other very well. I have a lot of ideas but I have no patience to see it through to the end, where Miro is really patient and much more precise. And we have A LOT of fun together which also really shows in our work.     How important are your experiences with singing and bass playing from your childhood, in your current work? Really important! It’s basically the core of the brand. With my teenage girl band Fuz I used to play a lot around the Netherlands from a very early age. We really figured out as a girl group how to use fashion as a tool to gain more confidence and power on stage. If you are on stage you want to convey a very direct and clear message, you want the moment you walk on stage to be powerful and you want the audience to react. And this is basically what Elzinga wants to convey and evoke. We want our designs to be simple and direct in shape, but still extravagant and a little rough around the edges.     What is your brand identity built on and what is your design long-term desire? Our brand identity is mostly build around my experiences on stage, it’s about creating something simple but effective. There is also a big DIY element in our brand that cannot be denied. We really want to create an extravagant atmosphere where everyone feels included. We have a lot of dreams for the brand of course but for us doing the Valentine’s event at 5 Carlos Place during London Fashion Week was already a dream come true. Working together with an artist like Anna Calvi and showcasing our collection in such a beautiful place was something beyond our wildest dreams. Now on to the next one! In March 2020, avant-garde fashion label and newcomer Elzinga will launch its FW20 collection, ‘POST POP BLOW OUT’, at the intimate and atmospheric blues café, Maloe Melo.  The FW20 collection is an ode to power dressing. Picking up from the sharp sartorial trends emulated by the 1950s teddy girls and the machismo of punk icon Blondie, Elzinga channels masculinity and femininity in equal measure. Silk organza dresses, neck ties and poppy and houndstooth prints are soaked in hot pinks, blacks and lime greens with pastel accents.  Aside from the launch of the collection itself, the label’s co-founders have hinted there might be further surprises in store for their audience, with rumors of a piñata amongst other festivities.  “It’s all about conveying the same feeling as a live performance; something direct, expressive and rough around the edges. Simple in shape with an extravagant touch,” say Elzinga.  The rst collection, a striking amalgamation of neon animal prints, silk blouses, PVC two-pieces and dramatic silhouettes, was stocked in October 2019 at matchesfashion.com. ‘POST POP BLOW OUT’ will be stocked in June 2020.  Elzinga was founded in 2018 by friends Lieselot Elzinga and Miro Hämäläinen, both graduates of The Gerrit Rietveld Academie in Amsterdam. Expanding on Lieselot’s graduation collection, ‘Baby’s Berserk’, the duo began working together on a new fashion line drawing from Lieselot’s experience as a singer and bassist in rock n’ roll groups since the early age of twelve.   We had a deligtful conversation with Liesselot about her latest collection.   What is the story behind the new collection “POST POP BLOW OUT” and what is the inspiration behind the beautiful collection? The FW20 collection is an ode to power dressing. Picking up from the sharp sartorial trends emulated by the 1950s teddy girls and the machismo of punk icon Blondie, we wanted to channel masculinity and femininity in equal measure. A very big inspiration for this collection was Blondie, when we started the collection, I just finished reading her autobiography where she explains how she used her highly feminine image to become one of the biggest female front women of the 20th century. She explains how she used her femininity to set herself apart, but how she felt like a boy performing. That was really inspiring to me because I recognized that feeling from being on stage myself.        What exciting thing do you have coming up besides the launch of the newest collection? Our FW 20 collection will be launching in July so that’s going to be very exciting!! We can’t say too much about what else is coming up butttt we have some very exciting collaborations in store this coming year...      Tell me more about the launch of your label back in 2018 with your co-founder Miro?  Right after my graduation from the Gerrit Rietveld Academie in Amsterdam I got approached by Bart Ramakers from Parrot Agency. Together with their guidance Miro and I started working on our first collection that was suitable for production but still had the same aesthetic and excitement as my graduation collection Baby’s Berserk. Miro and I started working together already during our studies at the Rietveld and we noticed that we compliment each other very well. I have a lot of ideas but I have no patience to see it through to the end, where Miro is really patient and much more precise. And we have A LOT of fun together which also really shows in our work.     How important are your experiences with singing and bass playing from your childhood, in your current work? Really important! It’s basically the core of the brand. With my teenage girl band Fuz I used to play a lot around the Netherlands from a very early age. We really figured out as a girl group how to use fashion as a tool to gain more confidence and power on stage. If you are on stage you want to convey a very direct and clear message, you want the moment you walk on stage to be powerful and you want the audience to react. And this is basically what Elzinga wants to convey and evoke. We want our designs to be simple and direct in shape, but still extravagant and a little rough around the edges.     What is your brand identity built on and what is your design long-term desire? Our brand identity is mostly build around my experiences on stage, it’s about creating something simple but effective. There is also a big DIY element in our brand that cannot be denied. We really want to create an extravagant atmosphere where everyone feels included. We have a lot of dreams for the brand of course but for us doing the Valentine’s event at 5 Carlos Place during London Fashion Week was already a dream come true. Working together with an artist like Anna Calvi and showcasing our collection in such a beautiful place was something beyond our wildest dreams. Now on to the next one!

Prada Exclusive Editorial
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Prada Exclusive Editorial

Fashion photographed by: Jorre Janssens styled by: Victor Vergara grooming and hair by: Wout Philippo model: Pim at Philipp Riches Management casting: Timotej Letonja production assistant: Michael Geertzen   all clothing and accessories are PRADA Spring & Summer 2020 photographed by: Jorre Janssens styled by: Victor Vergara grooming and hair by: Wout Philippo model: Pim at Philipp Riches Management casting: Timotej Letonja production assistant: Michael Geertzen   all clothing and accessories are PRADA Spring & Summer 2020

Portraits of LA
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Portraits of LA

Fashion Powered by the creative efforts of Naskademini and Marcus Troy, Parajumpers captures the movement and intensity of LA for their spirited Spring/Summer 2020 campaign of Parajumpers. The adventurous image of the brand is shaped by the grit and energy of a city that thrives on individuality and demands attention. Ready to face the challenges urban living, locals put their own spin on staple pieces and contemporary forms. Comfort is modernized and emphasized with knits, fleeces and casual wear designed for functionality, durability and high-style. Individuality and movement are source of inspiration for the models, the campaign, and the seasonal collection. Versatility and practicality are the drive behind puffers, padded parkas, featherweight and sleeveless items. Hybrids are the perfect bridge between the warmth of jackets and the freedom of knits. Oversized and relaxed pieces are a touch of the 90s in tech-fabrics. Blending contemporary forms and timeless design, colour palettes mimic night in the metropolis - khaki, midnight blue, alarm red. Like Los Angeles, Parajumpers lives in the moment, in movement. The Spring/Summer 2020 campaign is about exploring new frontiers and conquering challenges – whether it’s in a city like Los Angeles, the California wilderness, or the realm of outerwear design. Powered by the creative efforts of Naskademini and Marcus Troy, Parajumpers captures the movement and intensity of LA for their spirited Spring/Summer 2020 campaign of Parajumpers. The adventurous image of the brand is shaped by the grit and energy of a city that thrives on individuality and demands attention. Ready to face the challenges urban living, locals put their own spin on staple pieces and contemporary forms. Comfort is modernized and emphasized with knits, fleeces and casual wear designed for functionality, durability and high-style. Individuality and movement are source of inspiration for the models, the campaign, and the seasonal collection. Versatility and practicality are the drive behind puffers, padded parkas, featherweight and sleeveless items. Hybrids are the perfect bridge between the warmth of jackets and the freedom of knits. Oversized and relaxed pieces are a touch of the 90s in tech-fabrics. Blending contemporary forms and timeless design, colour palettes mimic night in the metropolis - khaki, midnight blue, alarm red. Like Los Angeles, Parajumpers lives in the moment, in movement. The Spring/Summer 2020 campaign is about exploring new frontiers and conquering challenges – whether it’s in a city like Los Angeles, the California wilderness, or the realm of outerwear design.

Tommy Jeans & Looney Tunes release a capsule collection
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Tommy Jeans & Looney Tunes release a capsule collection

Fashion Tommy Hilfiger and Warner Bros. Consumer Products announce the launch of the TOMMY JEANS Looney Tunes capsule collection, which includes dedicated styles for kids. Building on TOMMY JEANS’ history of collaborating with pop culture icons, the capsule is the ultimate fusion of American fashion and entertainment. Aligning with the brand’s passion for multi-media creativity, Looney Tunes® is a worldwide franchise spawning several television series, feature films, comic books, music albums, video games and even amusement park rides. The TOMMY JEANS Looney Tunes® capsule collection will be available at select TOMMY JEANS stores globally, and online at tommy.com in Europe, Asia Pacific and the U.S., beginning March 20, 2020. “The TOMMY JEANS Looney Tunes capsule is an exciting blend of two brands defined by youthful energy and determined optimism,” said Tommy Hilfiger. “We are both dedicated to honoring our heritages, while constantly reimagining them with a fresh twist that resonates today. This shared spirit and its expression makes our collaboration a natural fit for the next generation of fans around the world.” The TOMMY JEANS Looney Tunes capsule is designed through a streetwear lens, bringing classic Warner Bros. characters to life for the generations of today. The co-created, digital-first campaign will feature unique animations that combine the TOMMY JEANS logo and beloved cartoon figures including Bugs Bunny, Daffy Duck, Tweety Bird, Sylvester the Cat, Tasmanian Devil, Road Runner and Wile E. Coyote. The legendary characters embody the TOMMY JEANS values of being fearless, bold, diverse and authentic. Just like the fans of TOMMY JEANS, they are bonded by differences, not sameness. The capsule features a range of fresh and vibrant designs including relaxed-fit sweatshirts in gray, navy and light pink display the hybrid logo front and center. A cropped hoodie, pool slides, backpack, fisherman’s hat and baseball cap adorn the capsule’s energizing all-over Looney Tunes print. The crittered sneakers, fanny pack, sweatpants and denim jacket make for eye-catching streetstyle staples. All of the pieces are ideal additions to the wardrobe of social collectors and social creatives – the confident, savvily dressed digital natives. The collaboration extends into a dedicated Looney Tunes Kids line, available as part of the capsule. For girls, a light blue wash, denim dungaree and denim jacket provide the signature TOMMY JEANS street edge. Boys can enjoy modern and elevated loungewear in the form of Looney Tunes sweatpants, crew neck sweaters and a critter hoodie. Spirited T-Shirts and accessories like the bum bag, backpack and bucket hat can be styled for all. Photographer Jack Henry Bridgland shot the capsule campaign starring U.K.-born, emerging musicians, Jesse James Solomon, and Joy Crookes. Multimedia artist, Francois Dourlen, created a series of campaign visuals in his signature ‘smARTphone’ style, wherein Dourlen uses his iPhone to playfully and seamlessly superimpose cartoon characters into real-life situations. Fans are encouraged to follow @TommyJeans to join the growing TOMMY JEANS community. In line with their music-inspired heritage, the @TommyJeansInstagram account will be delivering 24/7 experimental content and pushing the boundaries as a destination for fashion authenticity, self- expression and exchange. Join the conversation on social media using #TommyJeans and #TommyJeansXLooneyTunes.   Tommy Hilfiger and Warner Bros. Consumer Products announce the launch of the TOMMY JEANS Looney Tunes capsule collection, which includes dedicated styles for kids. Building on TOMMY JEANS’ history of collaborating with pop culture icons, the capsule is the ultimate fusion of American fashion and entertainment. Aligning with the brand’s passion for multi-media creativity, Looney Tunes® is a worldwide franchise spawning several television series, feature films, comic books, music albums, video games and even amusement park rides. The TOMMY JEANS Looney Tunes® capsule collection will be available at select TOMMY JEANS stores globally, and online at tommy.com in Europe, Asia Pacific and the U.S., beginning March 20, 2020. “The TOMMY JEANS Looney Tunes capsule is an exciting blend of two brands defined by youthful energy and determined optimism,” said Tommy Hilfiger. “We are both dedicated to honoring our heritages, while constantly reimagining them with a fresh twist that resonates today. This shared spirit and its expression makes our collaboration a natural fit for the next generation of fans around the world.” The TOMMY JEANS Looney Tunes capsule is designed through a streetwear lens, bringing classic Warner Bros. characters to life for the generations of today. The co-created, digital-first campaign will feature unique animations that combine the TOMMY JEANS logo and beloved cartoon figures including Bugs Bunny, Daffy Duck, Tweety Bird, Sylvester the Cat, Tasmanian Devil, Road Runner and Wile E. Coyote. The legendary characters embody the TOMMY JEANS values of being fearless, bold, diverse and authentic. Just like the fans of TOMMY JEANS, they are bonded by differences, not sameness. The capsule features a range of fresh and vibrant designs including relaxed-fit sweatshirts in gray, navy and light pink display the hybrid logo front and center. A cropped hoodie, pool slides, backpack, fisherman’s hat and baseball cap adorn the capsule’s energizing all-over Looney Tunes print. The crittered sneakers, fanny pack, sweatpants and denim jacket make for eye-catching streetstyle staples. All of the pieces are ideal additions to the wardrobe of social collectors and social creatives – the confident, savvily dressed digital natives. The collaboration extends into a dedicated Looney Tunes Kids line, available as part of the capsule. For girls, a light blue wash, denim dungaree and denim jacket provide the signature TOMMY JEANS street edge. Boys can enjoy modern and elevated loungewear in the form of Looney Tunes sweatpants, crew neck sweaters and a critter hoodie. Spirited T-Shirts and accessories like the bum bag, backpack and bucket hat can be styled for all. Photographer Jack Henry Bridgland shot the capsule campaign starring U.K.-born, emerging musicians, Jesse James Solomon, and Joy Crookes. Multimedia artist, Francois Dourlen, created a series of campaign visuals in his signature ‘smARTphone’ style, wherein Dourlen uses his iPhone to playfully and seamlessly superimpose cartoon characters into real-life situations. Fans are encouraged to follow @TommyJeans to join the growing TOMMY JEANS community. In line with their music-inspired heritage, the @TommyJeansInstagram account will be delivering 24/7 experimental content and pushing the boundaries as a destination for fashion authenticity, self- expression and exchange. Join the conversation on social media using #TommyJeans and #TommyJeansXLooneyTunes.  

Jason Denham collaborates with Laser 3.14
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Jason Denham collaborates with Laser 3.14

Fashion Jason Denham is a big street art fan and collector since many years. His collection includes Piet Parra – Zevs – Ben Eine – Anthony Burrill – Cash for your Warhol – Skulljan – Medicom toys and Laser 3.14. and many others. Jason first connected with Laser 3.14 a decade ago when he opened his first DENHAM stores in Amsterdam & Japan and used Laser 3.14 prints to decorate his stores. DENHAM first collaborated with Laser 3.14 in 2013 for the 5 years anniversary where Laser 3.14 painted DENHAMS iconic slogan “THE TRUTH IS IN THE DETAILS”. It’s exciting to reconnect again with Laser 3.14 and our message in 2020 is “ AIM HIGH “. DENHAM adopted this message in previous collaborations with The ACF and wanted to bring it back. It’s very Laser 3.14 and very DENHAM.    The Laser 3.14 AIM HIGH artwork will be on show amongst his recent collection of works at the new WHITE LABEL DENHAM STORE, Runstraat 17, Amsterdam.   We had a delight to speak with both Jason and Laser 3.14 about their new collaboration.   How did the collaborative process begin? In other words how did the collaboration of the collection begin? This collaboration is our second with Laser, the first was in 2013 to celebrate our 5 years anniversary. We have always stayed connected and decided to join together again as part of our running art series, we have recently worked with Medicom, Ben Eine and Laser was the perfect follow up.   When did Jason and Laser 3.14 first meet and connect? I’ve been a big Laser fan for a long time. I started buying his works in 2009 and they are scattered all over my home , the studio and our stores. I purchased my first pieces from a friend called Mark Chalmers who owns a gallery called  The Garage Amsterdam. I finally met Laser during this collaboration.   When did you both first collaborate and on what project? In 2013 and It was called “THE TRUTH IS IN THE DETAILS” & “WORSHIP TRADITION – DESTROY CONVENTION”, we followed the DENHAM signature and design mantra. It was a simple tee shirt project.   What is the message of the new collaboration? We have two messages, “AMSTERDAM FOREVER” & “AIM HIGH”, we are very proud to be a Dutch brand and very proud to support Amsterdam. We are lucky to be based in such an amazing, creative, cultured and artistic city. “AIM HIGH” – we do our best everyday.   Where will the new artwork be presented? It’s in our stores and online. We have 5 stores in Amsterdam that will showcase this, it will also be profiled in Japan, next to “TOKYO FOREVER”, we are an East meets west brand with two capitals, Amsterdam and Tokyo. How did the collaborative process begin? In other words how did the collaboration of the collection begin? Denham and I share common values that serve as a foundation for the way we both work, me as an artist, and Denham as a brand. This collaboration was born out of a mutual connection in our aspirations to have a critical sense in what we do, and also ‘where’ this criticality came from. Amsterdam is a place that has inspired many, including Denham and myself, to reach for the best version of ourselves and everything we do creatively. That’s why the tags “Aim High” and “Amsterdam Forever” represent us both in this collection.   When did Jason and Laser 3.14 first meet and connect? I’ve been active in the Amsterdam art sphere for over 30 years, and Jason has always closely followed the art industry here. We connected through our interest in the constant evolution of art as a reflection of our society.    When did you both first collaborate and on what project? Denham and I go way back: Jason first approached Mark Chalmers of the Garage Amsterdam, who I’ve been working with for over a decade, for a collaboration with me. This was around 8 years ago, and resulted in 2 limited edition t-shirts in 2016, we came together again to create an exclusive installation in Lane Crawford, Hong Kong.   What is the message of the new collaboration? The chosen tags pay tribute to places and attitudes. The message is to keep the power of hope and determination alive, both individually and as a society. It’s something that has been important for me to communicate for a while now, and it couldn’t be more relevant at current times. In light of this, proceeds of artwork sales will also be donated to support efforts and projects helping to combat the coronavirus crisis.   Where will the new artwork be presented? From Thursday, March 19th 2020, the collection merchandise and artworks will be available online, at denhamthejeanmaker.com and laser314.com, as well as Denham stores.   check out the short documentary here: https://vimeo.com/398781677 Jason Denham is a big street art fan and collector since many years. His collection includes Piet Parra – Zevs – Ben Eine – Anthony Burrill – Cash for your Warhol – Skulljan – Medicom toys and Laser 3.14. and many others. Jason first connected with Laser 3.14 a decade ago when he opened his first DENHAM stores in Amsterdam & Japan and used Laser 3.14 prints to decorate his stores. DENHAM first collaborated with Laser 3.14 in 2013 for the 5 years anniversary where Laser 3.14 painted DENHAMS iconic slogan “THE TRUTH IS IN THE DETAILS”. It’s exciting to reconnect again with Laser 3.14 and our message in 2020 is “ AIM HIGH “. DENHAM adopted this message in previous collaborations with The ACF and wanted to bring it back. It’s very Laser 3.14 and very DENHAM.    The Laser 3.14 AIM HIGH artwork will be on show amongst his recent collection of works at the new WHITE LABEL DENHAM STORE, Runstraat 17, Amsterdam.   We had a delight to speak with both Jason and Laser 3.14 about their new collaboration.   How did the collaborative process begin? In other words how did the collaboration of the collection begin? This collaboration is our second with Laser, the first was in 2013 to celebrate our 5 years anniversary. We have always stayed connected and decided to join together again as part of our running art series, we have recently worked with Medicom, Ben Eine and Laser was the perfect follow up.   When did Jason and Laser 3.14 first meet and connect? I’ve been a big Laser fan for a long time. I started buying his works in 2009 and they are scattered all over my home , the studio and our stores. I purchased my first pieces from a friend called Mark Chalmers who owns a gallery called  The Garage Amsterdam. I finally met Laser during this collaboration.   When did you both first collaborate and on what project? In 2013 and It was called “THE TRUTH IS IN THE DETAILS” & “WORSHIP TRADITION – DESTROY CONVENTION”, we followed the DENHAM signature and design mantra. It was a simple tee shirt project.   What is the message of the new collaboration? We have two messages, “AMSTERDAM FOREVER” & “AIM HIGH”, we are very proud to be a Dutch brand and very proud to support Amsterdam. We are lucky to be based in such an amazing, creative, cultured and artistic city. “AIM HIGH” – we do our best everyday.   Where will the new artwork be presented? It’s in our stores and online. We have 5 stores in Amsterdam that will showcase this, it will also be profiled in Japan, next to “TOKYO FOREVER”, we are an East meets west brand with two capitals, Amsterdam and Tokyo. How did the collaborative process begin? In other words how did the collaboration of the collection begin? Denham and I share common values that serve as a foundation for the way we both work, me as an artist, and Denham as a brand. This collaboration was born out of a mutual connection in our aspirations to have a critical sense in what we do, and also ‘where’ this criticality came from. Amsterdam is a place that has inspired many, including Denham and myself, to reach for the best version of ourselves and everything we do creatively. That’s why the tags “Aim High” and “Amsterdam Forever” represent us both in this collection.   When did Jason and Laser 3.14 first meet and connect? I’ve been active in the Amsterdam art sphere for over 30 years, and Jason has always closely followed the art industry here. We connected through our interest in the constant evolution of art as a reflection of our society.    When did you both first collaborate and on what project? Denham and I go way back: Jason first approached Mark Chalmers of the Garage Amsterdam, who I’ve been working with for over a decade, for a collaboration with me. This was around 8 years ago, and resulted in 2 limited edition t-shirts in 2016, we came together again to create an exclusive installation in Lane Crawford, Hong Kong.   What is the message of the new collaboration? The chosen tags pay tribute to places and attitudes. The message is to keep the power of hope and determination alive, both individually and as a society. It’s something that has been important for me to communicate for a while now, and it couldn’t be more relevant at current times. In light of this, proceeds of artwork sales will also be donated to support efforts and projects helping to combat the coronavirus crisis.   Where will the new artwork be presented? From Thursday, March 19th 2020, the collection merchandise and artworks will be available online, at denhamthejeanmaker.com and laser314.com, as well as Denham stores.   check out the short documentary here: https://vimeo.com/398781677

Here's to the next six decades
133

Here's to the next six decades

Accessories Almost exactly 60 years ago, an icon was born. There are lots of myths surrounding Dr. Martensinception. Motorcycle crashes. Skiing injuries. A giant hole in the factory oor. One thing, though, is definitely true. The original boot’s design was a collision of two worlds cutting-edge German engineering and many decades of British shoemaking heritage. This unlikely fusion was the first step in what became the brand’s incredibly diverse and unpredictable history.   Nobody could have foreseen 60's subcultures adopting Docs boot as part of their uniform. Nor Pete Townshend wearing a pair on stage at a Who gig in 1967. In a few short decades, the air-cushioned boots were taken from workshop oors through streets and onto music stages  just as likely to be seen on a fashion runway as a festival eld. The boot’s unconventional markings,  yellow welt stitching, a grooved sole and scripted heel loop  became a symbol of working-class pride and self-expression.   Fast-forward 60 years, and from the outside, little has changed. Dr. Martens boots are still made the same. From the same materials, using the same process, and often in the same factory. They’re still comfortable, durable, and designed to get better with age. The only thing that is not  and will never be  the same are the people wearing them. The innovators, rebels and freethinkers who’ve turned a humble British bootmaker into a global alternative brand.   The Docs community in 2020 is an ever evolving group of subcultures and individuals across countlesscountries and ages. The core details that once marked a simple work boot are recognised around the world as abadge for this nonconformist attitude. People that go against the grain. Fight for change. And will never accept the status quo. They are the ones who will ensure the spirit of Dr. Martens will last another 60 years. Our first pair was 1.4.60. When was yours? Let us know: @drmartensoffcial. @numero_netherlands     Almost exactly 60 years ago, an icon was born. There are lots of myths surrounding Dr. Martensinception. Motorcycle crashes. Skiing injuries. A giant hole in the factory oor. One thing, though, is definitely true. The original boot’s design was a collision of two worlds cutting-edge German engineering and many decades of British shoemaking heritage. This unlikely fusion was the first step in what became the brand’s incredibly diverse and unpredictable history.   Nobody could have foreseen 60's subcultures adopting Docs boot as part of their uniform. Nor Pete Townshend wearing a pair on stage at a Who gig in 1967. In a few short decades, the air-cushioned boots were taken from workshop oors through streets and onto music stages  just as likely to be seen on a fashion runway as a festival eld. The boot’s unconventional markings,  yellow welt stitching, a grooved sole and scripted heel loop  became a symbol of working-class pride and self-expression.   Fast-forward 60 years, and from the outside, little has changed. Dr. Martens boots are still made the same. From the same materials, using the same process, and often in the same factory. They’re still comfortable, durable, and designed to get better with age. The only thing that is not  and will never be  the same are the people wearing them. The innovators, rebels and freethinkers who’ve turned a humble British bootmaker into a global alternative brand.   The Docs community in 2020 is an ever evolving group of subcultures and individuals across countlesscountries and ages. The core details that once marked a simple work boot are recognised around the world as abadge for this nonconformist attitude. People that go against the grain. Fight for change. And will never accept the status quo. They are the ones who will ensure the spirit of Dr. Martens will last another 60 years. Our first pair was 1.4.60. When was yours? Let us know: @drmartensoffcial. @numero_netherlands    

Woolrich for Spring & Summer 2020
132

Woolrich for Spring & Summer 2020

Fashion Woolrich launches its new campaign, titled "Elements Await"for the Spring Summer 2020 season. Underpinned by a new strategic brand direction, the campaign highlights the collection's trans-seasonal versatility, stylish durability and technical features through an evocative series of films and stills.   Underscoring the product communication is a rich and meaningful brand narrative, one recently reaffirmed by Woolrich. The brand now seeks to not only leverage its storied past, but to also focus on the immediate present - aiming to inspire consumers with the privilege of the outdoors and the manner in which Woolrich products support their needs.   "Our product heritage is rooted in the outdoors, naturally, " says Andrea Cané, Woolrich Creative Director. "But we recognise now that customers are multi-dimensional, that they exist in urban spaces and seek to explore their world in many ways. Our new Spring Summer collection supports their needs, and the campaign is a reflection of both their goals and our values, beliefs and capabilities as a brand.”   Shot in Barcelona and the hills of Montseny and Berga within Catalonia, the campaign was captured by Eddie Wrey and creatively directed by Wednesday Agency. The campaign narrative sees four protagonists charting a journey through natural and urban environments. The mood dictates a sense of powerful progress caught in a reportage style. The viewer sees varied seasonal elements, with the Woolrich product put through its paces and withstanding the conditions with ease.   "We wanted to deeply communicate that Woolrich is there with our customers on whatever pursuits they want to undertake," says Mathieu Garcia, Woolrich Chief Marketing Officer. "The elements are a constant source of inspiration and enablement for both us and our audience. This campaign captures the idea that Woolrich empowers a life built on adventure in the elements, regardless of terrain or environment. We feel that spirit is something that resonates universally and we'll be continuing to explore its own communicative power moving forward."   The campaign launched at the beginning of February, with selected product available in-store and online from the same date.  www.woolrich.com @woolrich Woolrich launches its new campaign, titled "Elements Await"for the Spring Summer 2020 season. Underpinned by a new strategic brand direction, the campaign highlights the collection's trans-seasonal versatility, stylish durability and technical features through an evocative series of films and stills.   Underscoring the product communication is a rich and meaningful brand narrative, one recently reaffirmed by Woolrich. The brand now seeks to not only leverage its storied past, but to also focus on the immediate present - aiming to inspire consumers with the privilege of the outdoors and the manner in which Woolrich products support their needs.   "Our product heritage is rooted in the outdoors, naturally, " says Andrea Cané, Woolrich Creative Director. "But we recognise now that customers are multi-dimensional, that they exist in urban spaces and seek to explore their world in many ways. Our new Spring Summer collection supports their needs, and the campaign is a reflection of both their goals and our values, beliefs and capabilities as a brand.”   Shot in Barcelona and the hills of Montseny and Berga within Catalonia, the campaign was captured by Eddie Wrey and creatively directed by Wednesday Agency. The campaign narrative sees four protagonists charting a journey through natural and urban environments. The mood dictates a sense of powerful progress caught in a reportage style. The viewer sees varied seasonal elements, with the Woolrich product put through its paces and withstanding the conditions with ease.   "We wanted to deeply communicate that Woolrich is there with our customers on whatever pursuits they want to undertake," says Mathieu Garcia, Woolrich Chief Marketing Officer. "The elements are a constant source of inspiration and enablement for both us and our audience. This campaign captures the idea that Woolrich empowers a life built on adventure in the elements, regardless of terrain or environment. We feel that spirit is something that resonates universally and we'll be continuing to explore its own communicative power moving forward."   The campaign launched at the beginning of February, with selected product available in-store and online from the same date.  www.woolrich.com @woolrich

ARKET for Spring & Summer
131

ARKET for Spring & Summer

Fashion The floral prints of ARKET’s spring 2020 draws inspiration from the island of Djurgården in central Stockholm. Covered with extensive stretches of oak forest and vibrant wildflower meadows, it is one of Stockholm’s greenest islands and one of its most beautiful parks. The floral motifs are based on botanical studies of flowers found on the island - tulips, peonies and hoary stock growing in its gardens, and a variety of foraged wild flowers from the spaces in-between. The prints are developed from field drawings, done on location last spring and ink-on-paper paintings of floral arrangements made in our design studio on Södermalm in Stockholm.  The print works as decorative motifs on fluid satin dresses as well as an all over print on denim and shirt-dresses and summer blouses. For that mini-me look, the floral print can also be found on baby bloomers and dresses as well as dresses for children. The print also appears on selected homeware items, such as pillow cases and trays. Available for purchase in all ARKET stores and online. For prices and material information, please visit www.arket.com The floral prints of ARKET’s spring 2020 draws inspiration from the island of Djurgården in central Stockholm. Covered with extensive stretches of oak forest and vibrant wildflower meadows, it is one of Stockholm’s greenest islands and one of its most beautiful parks. The floral motifs are based on botanical studies of flowers found on the island - tulips, peonies and hoary stock growing in its gardens, and a variety of foraged wild flowers from the spaces in-between. The prints are developed from field drawings, done on location last spring and ink-on-paper paintings of floral arrangements made in our design studio on Södermalm in Stockholm.  The print works as decorative motifs on fluid satin dresses as well as an all over print on denim and shirt-dresses and summer blouses. For that mini-me look, the floral print can also be found on baby bloomers and dresses as well as dresses for children. The print also appears on selected homeware items, such as pillow cases and trays. Available for purchase in all ARKET stores and online. For prices and material information, please visit www.arket.com

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