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Louis Vuitton shares the second wave of its Leathergoods campaign
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Louis Vuitton shares the second wave of its Leathergoods campaign

Fashion Louis Vuitton is pleased to share the second wave of its Leathergoods campaign, dedicated to the House’s "New Classics" bags as presented by actresses Emma Stone,  Léa Seydoux and Alicia Vikander.   Against an iconic Parisian backdrop, Craig McDean photographs these strong, graceful women and their Louis Vuitton bags.   Emma Stone carries the Capucines while Léa Seydoux opts for the Dauphine bag. The Twist is carried by Alicia Vikander. Louis Vuitton is pleased to share the second wave of its Leathergoods campaign, dedicated to the House’s "New Classics" bags as presented by actresses Emma Stone,  Léa Seydoux and Alicia Vikander.   Against an iconic Parisian backdrop, Craig McDean photographs these strong, graceful women and their Louis Vuitton bags.   Emma Stone carries the Capucines while Léa Seydoux opts for the Dauphine bag. The Twist is carried by Alicia Vikander.

In conversation with Tommy Hilfiger
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In conversation with Tommy Hilfiger

Fashion Tommy Hilfiger is one of the biggest names in the fashion industry and after 35 years in the business it is not slowing down a bit. The brand is celebrating its milestone – 35th anniversary – by refining retro inspired silhouettes for Spring 2020, based on its nautical roots with a modern twist. The classic red, white and blue colors are being reimagined, bolder. Tommy never dissapoints with amazing collaborations like with Lewis Hamilton this year.   You previously co-founded a chain of jeans stores, called »People's Place« in New York. How did the idea to have your own fashion brand develop after that? Well, I had my stores, I was very connected to the customer and I was very aware of what the customers' needs and desires were. So I knew they wanted real hippy style fashion. It was 1970 when I first came to that idea. And this is when all the rock groups were coming to America, like The Rolling Stones and the WHO. Jimmy Hendricks was already there with Janis Joplin and Grateful Dead. I mean, this whole rock phenomenon was surfacing and there were certain rock stars who really looked amazing and I thought I should start designing clothes and jeans especially that were really rock style. And so I started sketching and had them made, I put them in my stores and found that people love them. So I thought maybe someday I'm gonna build a brand.    At first you designed only menswear and later expanded to women's fashion. Which fashion excites you more to create, men's or women's?  Well, there are barriers with men's still. With women's there are no barriers. But I like both, I can't say that I like one better. Now for the first time, men are becoming much more daring, experimental and a fashion oriented.    How would you describe the evolution of Tommy Hilfiger's style through the years, all the way back from the beginning of the brand until today? It started out very preppy and then went to street hip hop. We were the first real brand to do street in a very hip hop, I would say cool way. And then it became much more sporty and then came back to preppy and then evolved with a combination of street and prep and sport and more sophistication, which is where we are today.   This year marks the 35th anniversary of your brand. Did you ever anticipate such a success? Not only in the US, but also internationally? I thought we'd be successful, but never thought I would be on this level of success.    As such big milestones usually call for celebration, what are the projects you are marking the 35th anniversary with? From art to music to fashion, I have always believed in classics that can withstand the test of time. TOMMY ICONS embodies this philosophy by curating truly timeless styles - like collector’s pieces for the fashion-forward woman of today and tomorrow. International supermodels Winnie Harlow, Candice Swanepoel and Hannah Ferguson embody the qualities of drive, passion and optimism that are shared by today’s Tommy fan. The campaign is about empowering consumers to confidently embrace their individual style by dressing with a Tommy-twist, using fashion to express themselves. Heritage elements are uniquely combined, as seen in the recurring ICONS flag graphic, Breton stripes and crested buttons. The classic Tommy Hilfiger red, white and blue color palette runs throughout the line and is reimagined in bold color-blocking.     Can you also tell us a little bit more about the inspiration behind the creation of these, 70s inspired collaborations? Well, it was 70s inspired, but not early 70s. Early 70s was more of the Hippie rock style. Late 70s was when studio 54 was going on and Charlie's Angels and a lot of Hollywood stars who were beginning to wear their 70s look, which was different than the earlier Hippie rock style. So, that was really the inspiration.  The Fall collection was more sophisticated, more luxurious, more grown-up. It was also a play on patterns,  mixing polka dots, mixing checks and tweeds on different scales. And animal prints, snakeskin, leopard, which I’ve never done.    The Spring 2019 collection Tommy x Zendaya was presented during Paris Fashion month last spring and it was something special, including women of different ages and sizes. What's your take on this runway show, that was totally different from what the audience is used to? It was incredibly inclusive, it was disco fueled. It was more dressed up than we'd ever done before. Usually we do a lot of casual. The casual part of the Tommy x Zendaya collection was denim and T-shirts and the T-shirts were done with astrology prints, which we then put into silk and did all over prints. But the jeans were super high waisted and really, really wide leg, which I love.    There was also the second installment of your collaboration with Zendaya, the Tommy x Zendaya Fall 2019 collection. This fashion show was an epic one. How would you describe it in your own words?   We did the cinematic inspired Tommy x Zendaya Fall 2019 show in New York at the Apollo Theater in Harlem, which was amazing. It was held outside the theater on the streets of New York, which we closed for the show and the models walked the runway between the classic vintage cars. We had artists from Harlem's Mama Foundation for the Arts performing throwback hits.      Which trends do you see coming back into fashion and where do you see the future of fashion developing? I see the future as being very sustainable. We are completely on top of that. As a matter of fact, we plan to be fully sustainable in a very short amount of time. So we're doing that with jeans, with sport, with all the different fabrics. And I think that the fashion will continue to evolve, but we really will always stay close to our DNA. But evolving the look to become relevant for today, which is something Karl Lagerfeld taught me. When I met Karl and spent time with him, I asked him what made Chanel so successful. And he said it was very easy. He said: »I went back to Chanel, Coco Chanel's archive and then made everything relevant for today«. So I keep going back to my archive with my design team, looking at what we've done in the past. Like for the denim, for Tommy Jeans, where a military nautical and very utilitarian is something that is always there, but not pronounced. So we wanted to pronounce it and make it strong again. We've always stood for color, so this spring we're doing color  galore, like huge amounts of color. And there are details that we focus on to make every single design better. We're always focusing on making better quality, better fit, better detail, but keeping close to the DNA the same time.   For Spring 2020 you launched the new capsule collection Tommx x Lewis. Can you tell us more about it and how it is like collaborating with Lewis Hamilton? Our fourth collaborative collection truly celebrates inclusivity. For Spring 2020, Lewis and I focused on creating a collection that can be styled for everyone and keeps sustainability front of mind. We wanted to think beyond the season and about the future. It has been amazing to watch Lewis push the boundaries as a designer during the last four seasons, and we're really proud of what we accomplished with our latest collection. Working with Lewis, I love the fresh perspective he brings to the design process. As a dedicated athlete, inclusivity champion and street style icon, Lewis helps us reach new fans and tell our brand's story through a unique lens. Tommy Hilfiger is one of the biggest names in the fashion industry and after 35 years in the business it is not slowing down a bit. The brand is celebrating its milestone – 35th anniversary – by refining retro inspired silhouettes for Spring 2020, based on its nautical roots with a modern twist. The classic red, white and blue colors are being reimagined, bolder. Tommy never dissapoints with amazing collaborations like with Lewis Hamilton this year.   You previously co-founded a chain of jeans stores, called »People's Place« in New York. How did the idea to have your own fashion brand develop after that? Well, I had my stores, I was very connected to the customer and I was very aware of what the customers' needs and desires were. So I knew they wanted real hippy style fashion. It was 1970 when I first came to that idea. And this is when all the rock groups were coming to America, like The Rolling Stones and the WHO. Jimmy Hendricks was already there with Janis Joplin and Grateful Dead. I mean, this whole rock phenomenon was surfacing and there were certain rock stars who really looked amazing and I thought I should start designing clothes and jeans especially that were really rock style. And so I started sketching and had them made, I put them in my stores and found that people love them. So I thought maybe someday I'm gonna build a brand.    At first you designed only menswear and later expanded to women's fashion. Which fashion excites you more to create, men's or women's?  Well, there are barriers with men's still. With women's there are no barriers. But I like both, I can't say that I like one better. Now for the first time, men are becoming much more daring, experimental and a fashion oriented.    How would you describe the evolution of Tommy Hilfiger's style through the years, all the way back from the beginning of the brand until today? It started out very preppy and then went to street hip hop. We were the first real brand to do street in a very hip hop, I would say cool way. And then it became much more sporty and then came back to preppy and then evolved with a combination of street and prep and sport and more sophistication, which is where we are today.   This year marks the 35th anniversary of your brand. Did you ever anticipate such a success? Not only in the US, but also internationally? I thought we'd be successful, but never thought I would be on this level of success.    As such big milestones usually call for celebration, what are the projects you are marking the 35th anniversary with? From art to music to fashion, I have always believed in classics that can withstand the test of time. TOMMY ICONS embodies this philosophy by curating truly timeless styles - like collector’s pieces for the fashion-forward woman of today and tomorrow. International supermodels Winnie Harlow, Candice Swanepoel and Hannah Ferguson embody the qualities of drive, passion and optimism that are shared by today’s Tommy fan. The campaign is about empowering consumers to confidently embrace their individual style by dressing with a Tommy-twist, using fashion to express themselves. Heritage elements are uniquely combined, as seen in the recurring ICONS flag graphic, Breton stripes and crested buttons. The classic Tommy Hilfiger red, white and blue color palette runs throughout the line and is reimagined in bold color-blocking.     Can you also tell us a little bit more about the inspiration behind the creation of these, 70s inspired collaborations? Well, it was 70s inspired, but not early 70s. Early 70s was more of the Hippie rock style. Late 70s was when studio 54 was going on and Charlie's Angels and a lot of Hollywood stars who were beginning to wear their 70s look, which was different than the earlier Hippie rock style. So, that was really the inspiration.  The Fall collection was more sophisticated, more luxurious, more grown-up. It was also a play on patterns,  mixing polka dots, mixing checks and tweeds on different scales. And animal prints, snakeskin, leopard, which I’ve never done.    The Spring 2019 collection Tommy x Zendaya was presented during Paris Fashion month last spring and it was something special, including women of different ages and sizes. What's your take on this runway show, that was totally different from what the audience is used to? It was incredibly inclusive, it was disco fueled. It was more dressed up than we'd ever done before. Usually we do a lot of casual. The casual part of the Tommy x Zendaya collection was denim and T-shirts and the T-shirts were done with astrology prints, which we then put into silk and did all over prints. But the jeans were super high waisted and really, really wide leg, which I love.    There was also the second installment of your collaboration with Zendaya, the Tommy x Zendaya Fall 2019 collection. This fashion show was an epic one. How would you describe it in your own words?   We did the cinematic inspired Tommy x Zendaya Fall 2019 show in New York at the Apollo Theater in Harlem, which was amazing. It was held outside the theater on the streets of New York, which we closed for the show and the models walked the runway between the classic vintage cars. We had artists from Harlem's Mama Foundation for the Arts performing throwback hits.      Which trends do you see coming back into fashion and where do you see the future of fashion developing? I see the future as being very sustainable. We are completely on top of that. As a matter of fact, we plan to be fully sustainable in a very short amount of time. So we're doing that with jeans, with sport, with all the different fabrics. And I think that the fashion will continue to evolve, but we really will always stay close to our DNA. But evolving the look to become relevant for today, which is something Karl Lagerfeld taught me. When I met Karl and spent time with him, I asked him what made Chanel so successful. And he said it was very easy. He said: »I went back to Chanel, Coco Chanel's archive and then made everything relevant for today«. So I keep going back to my archive with my design team, looking at what we've done in the past. Like for the denim, for Tommy Jeans, where a military nautical and very utilitarian is something that is always there, but not pronounced. So we wanted to pronounce it and make it strong again. We've always stood for color, so this spring we're doing color  galore, like huge amounts of color. And there are details that we focus on to make every single design better. We're always focusing on making better quality, better fit, better detail, but keeping close to the DNA the same time.   For Spring 2020 you launched the new capsule collection Tommx x Lewis. Can you tell us more about it and how it is like collaborating with Lewis Hamilton? Our fourth collaborative collection truly celebrates inclusivity. For Spring 2020, Lewis and I focused on creating a collection that can be styled for everyone and keeps sustainability front of mind. We wanted to think beyond the season and about the future. It has been amazing to watch Lewis push the boundaries as a designer during the last four seasons, and we're really proud of what we accomplished with our latest collection. Working with Lewis, I love the fresh perspective he brings to the design process. As a dedicated athlete, inclusivity champion and street style icon, Lewis helps us reach new fans and tell our brand's story through a unique lens.

 A Collaborative Approach. Zalando on Sustainability.
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A Collaborative Approach. Zalando on Sustainability.

Fashion Since 2016, Zalando has been on a journey towards a more sustainable future. The company’s commitments are laid out in the do.MORE strategy, which sets out our bold vision to be a sustainable fashion platform with a net-positive impact for people and the planet. Having a net-positive impact means that we run our business in a way that gives back more to society and the environment than we take. This is because “less bad” isn’t good enough, we’ll continuously work to reduce the negative impact of our business, while increasing the value we create for people and planet.   Launched on the 50th anniversary of Earth Day, Zalando’s latest more sustainable fashion campaign brings attention to the company’s bold vision to become a sustainable fashion platform with a net-positive impact on people and the planet. Titled “A collaborative approach. Zalando on sustainability.”, this campaign stars actual Zalando employees, who are not only building a more sustainable future for the company but are also passionate advocates of sustainability in their personal lives. To celebrate Earth Day, Zalando dedicates its homepage to more sustainable fashion for the whole day.   As part of Zalando’s sustainability strategy do.MORE, this campaign is Zalando’s third major initiative. It follows the very first sustainable fashion campaign and the exclusive premium collection “Small Steps. Big Impact”, created together with nine Nordic brands in January this year.   On the 50th anniversary of Earth Day, the biggest civic event on the planet, Zalando will not only launch the campaign but also dedicate its homepage to more sustainable fashion. For the whole day, Zalando will shine a spotlight on more sustainable fashion in all teasers and increase visibility of the more sustainable assortment and raise awareness among its 31 Million customers across 17 markets.   "We want to make it easy for customers to spot and shop more sustainable fashion; not only providing them with an assortment of over 30.000 articles flagged with “sustainability” but also all information they need to make more sustainable choices.” says Kate Heiny, Director Sustainability at Zalando. “We have dedicated our homepage to more sustainable fashion on Earth Day to celebrate its 50th anniversary. We want to shine a spotlight on more sustainable fashion and our partner brands who are on this journey with us." Since 2016, Zalando has been on a journey towards a more sustainable future. The company’s commitments are laid out in the do.MORE strategy, which sets out our bold vision to be a sustainable fashion platform with a net-positive impact for people and the planet. Having a net-positive impact means that we run our business in a way that gives back more to society and the environment than we take. This is because “less bad” isn’t good enough, we’ll continuously work to reduce the negative impact of our business, while increasing the value we create for people and planet.   Launched on the 50th anniversary of Earth Day, Zalando’s latest more sustainable fashion campaign brings attention to the company’s bold vision to become a sustainable fashion platform with a net-positive impact on people and the planet. Titled “A collaborative approach. Zalando on sustainability.”, this campaign stars actual Zalando employees, who are not only building a more sustainable future for the company but are also passionate advocates of sustainability in their personal lives. To celebrate Earth Day, Zalando dedicates its homepage to more sustainable fashion for the whole day.   As part of Zalando’s sustainability strategy do.MORE, this campaign is Zalando’s third major initiative. It follows the very first sustainable fashion campaign and the exclusive premium collection “Small Steps. Big Impact”, created together with nine Nordic brands in January this year.   On the 50th anniversary of Earth Day, the biggest civic event on the planet, Zalando will not only launch the campaign but also dedicate its homepage to more sustainable fashion. For the whole day, Zalando will shine a spotlight on more sustainable fashion in all teasers and increase visibility of the more sustainable assortment and raise awareness among its 31 Million customers across 17 markets.   "We want to make it easy for customers to spot and shop more sustainable fashion; not only providing them with an assortment of over 30.000 articles flagged with “sustainability” but also all information they need to make more sustainable choices.” says Kate Heiny, Director Sustainability at Zalando. “We have dedicated our homepage to more sustainable fashion on Earth Day to celebrate its 50th anniversary. We want to shine a spotlight on more sustainable fashion and our partner brands who are on this journey with us."

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In conversation with Iekeliene Stange
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In conversation with Iekeliene Stange

Culture #DenimForEarth: Artist/Model Iekeliene Stange makes costumes out of denim waste from G-Star RAW.   Imaginary forest-creatures, that’s what you get when you ask Iekeliene Stange (international catwalk model, muse of Vivienne Westwood and Marc Jacobs, and cover star of e.g. Numéro) to create a costume out of denim remnants from G-Star RAW, in the context of Earth Day (22nd of April).    Denimbrand G-Star RAW, forerunner of sustainability in the denim industry, shares the same vision as creative agency The Visionary Lab. Hence, it embraced an innovative route to bring attention to the issue of textile-waste by forging a positive statement: ‘waste isn’t waste until you waste it’. In line with this, The Visionary Lab invited Iekeliene - and five other designers and visual artists – to create unique, one-off designs from denim scraps from G-Star RAW. The idea? Re-imagine, re-cut, re-create. The resulting designs form a powerful, arty and positive statement with an underlying message: waste isn’t waste until you waste it.    What is your vision on the current fashion industry? It goes so quickly, so fast. The result is a disposable culture with big retail chains, and collections that follow one another in rapid pace. That’s a shame. I miss the attention. The hand-made. The craftmanship. If it were up to me fashion would be more individualistic and less focused on the mass. I love it when things, clothing, have character. Uniqueness.   Is that something you look for yourself, when you go shopping for clothes? Actually, fashion doesn’t interest me so much. To me, it’s just a form of expression. I love it when clothes amuse me. That’s how I chose what I wear: what makes me feel good today?    Have you always been concerned with the wellbeing of the Earth, or did it come with the years?  I think I’ve always been conscious of the fact that we have to take care of our planet. But, I have to admit, I’m not perfect and sometimes I do use materials that are not exactly right. However, I try to limit that and make conscious choices.   For #DenimForEarth you created two designs out of denim waste. The message: waste isn’t waste until you waste it. What can you say about these creations? It was fun to work with denim. I love to re-use and it’s something I do often, but normally I work with materials I find on the streets or in thrift stores. I would describe my creative process as very organic; I create in the moment. So, when I get my hands on something, I set my fantasy free and see what happens. My inner-world is very colorful, so the creations I usually make tend to be colorful as well. But as I worked with denim, the result is a whole different version of my inner-world. I find that interesting!   You are part of Splitter Splatter, can you explain what Splitter Splatter is? Splitter Splatter is a platform, a collective, that wants to show people that everybody can create his or her own world. We want to encourage people to play more and think outside the box. The concept of #DenimforEarth is not very different: use your imagination, your creativity.   If you had a giant bullhorn and you could shout out for the whole world to hear, what would be your message? Oof, well, I’d probably make up some absurd nonsensical language?   But then no one would understand you… True, but that strikes me as pretty funny.   And if there was anything you could change about the fashion industry? What would that be? Then I’d make it less ‘fast’, less fleeting. I like craftsmanship and detail. Wouldn’t it be lovely if, from now on, people would only buy those pieces that make them go ‘Yes. I want this. This will make me happy for the next ten years.’, instead of people buying a hundred things only to toss them the next month.   On Earth Day, what makes you stop and think in particular? what really goes straight to your heart? That people reconnect with nature. That everything around us has soul, people seem to have lost that idea. When you’re more connected to your environment, then you treat it differently.   What can you tell us about the idea behind your ‘forest studio’ from the video? That was the first image that came to mind. In my imagination, that’s where my creatures are made. You know, I work very intuitively. I spend a lot of time in nature and it has a cleansing effect. Sometimes it feels like something takes a hold of me and creates things for me. Like some kind of funny beings that stop by and go like, hey, we’re gonna make this and that now. I truly believe that’s connected to nature.         #DenimForEarth: Artist/Model Iekeliene Stange makes costumes out of denim waste from G-Star RAW.   Imaginary forest-creatures, that’s what you get when you ask Iekeliene Stange (international catwalk model, muse of Vivienne Westwood and Marc Jacobs, and cover star of e.g. Numéro) to create a costume out of denim remnants from G-Star RAW, in the context of Earth Day (22nd of April).    Denimbrand G-Star RAW, forerunner of sustainability in the denim industry, shares the same vision as creative agency The Visionary Lab. Hence, it embraced an innovative route to bring attention to the issue of textile-waste by forging a positive statement: ‘waste isn’t waste until you waste it’. In line with this, The Visionary Lab invited Iekeliene - and five other designers and visual artists – to create unique, one-off designs from denim scraps from G-Star RAW. The idea? Re-imagine, re-cut, re-create. The resulting designs form a powerful, arty and positive statement with an underlying message: waste isn’t waste until you waste it.    What is your vision on the current fashion industry? It goes so quickly, so fast. The result is a disposable culture with big retail chains, and collections that follow one another in rapid pace. That’s a shame. I miss the attention. The hand-made. The craftmanship. If it were up to me fashion would be more individualistic and less focused on the mass. I love it when things, clothing, have character. Uniqueness.   Is that something you look for yourself, when you go shopping for clothes? Actually, fashion doesn’t interest me so much. To me, it’s just a form of expression. I love it when clothes amuse me. That’s how I chose what I wear: what makes me feel good today?    Have you always been concerned with the wellbeing of the Earth, or did it come with the years?  I think I’ve always been conscious of the fact that we have to take care of our planet. But, I have to admit, I’m not perfect and sometimes I do use materials that are not exactly right. However, I try to limit that and make conscious choices.   For #DenimForEarth you created two designs out of denim waste. The message: waste isn’t waste until you waste it. What can you say about these creations? It was fun to work with denim. I love to re-use and it’s something I do often, but normally I work with materials I find on the streets or in thrift stores. I would describe my creative process as very organic; I create in the moment. So, when I get my hands on something, I set my fantasy free and see what happens. My inner-world is very colorful, so the creations I usually make tend to be colorful as well. But as I worked with denim, the result is a whole different version of my inner-world. I find that interesting!   You are part of Splitter Splatter, can you explain what Splitter Splatter is? Splitter Splatter is a platform, a collective, that wants to show people that everybody can create his or her own world. We want to encourage people to play more and think outside the box. The concept of #DenimforEarth is not very different: use your imagination, your creativity.   If you had a giant bullhorn and you could shout out for the whole world to hear, what would be your message? Oof, well, I’d probably make up some absurd nonsensical language?   But then no one would understand you… True, but that strikes me as pretty funny.   And if there was anything you could change about the fashion industry? What would that be? Then I’d make it less ‘fast’, less fleeting. I like craftsmanship and detail. Wouldn’t it be lovely if, from now on, people would only buy those pieces that make them go ‘Yes. I want this. This will make me happy for the next ten years.’, instead of people buying a hundred things only to toss them the next month.   On Earth Day, what makes you stop and think in particular? what really goes straight to your heart? That people reconnect with nature. That everything around us has soul, people seem to have lost that idea. When you’re more connected to your environment, then you treat it differently.   What can you tell us about the idea behind your ‘forest studio’ from the video? That was the first image that came to mind. In my imagination, that’s where my creatures are made. You know, I work very intuitively. I spend a lot of time in nature and it has a cleansing effect. Sometimes it feels like something takes a hold of me and creates things for me. Like some kind of funny beings that stop by and go like, hey, we’re gonna make this and that now. I truly believe that’s connected to nature.        

Exploring Morocco with Oumayma
205

Exploring Morocco with Oumayma

Travel We would like to introduce to you our new contributor Oumayma Elboumeshouli.   Oumayma is a fashion influencer and all-round creative from the Netherlands. She lives in between Amsterdam, The UAE and Marrakech. From a young age she knew what she wanted and pursued her dream of creating creative content and strategies for different kinds of brands. With her Arabic heritage she often uses the Moroccan scenery as a great source of inspiration. Oumayma knows how to tell a story and creates mind blowing images. Her style can be described as ‘urban chic’ as she knows how to combine high-end fashion with street style items. Oumayma has an eye for detail and a talent for styling, photography and art direction. Brands love to work with Oumayma as her content is a real piece of art. She is professional, driven, creative and carefully selects the brands she wants to work with.     I would like to dedicate my first article to my heritage: Morocco. A country that has a special place in my heart. After every visit I leave more inspired. I’m sharing some locations which are worth visiting when you are in Morocco.   RIAD EL FENN https://www.instagram.com/p/BvCdUocnPal/ One of my favorite places to stay in Marrakech is Riad El Fenn in the Medina. What I love most about this Riad is not only the location (which is super easy reachable by car) but also the surroundings. All the touristic attractions are a few minutes away on walking distance. Also the interior game of this Riad is super strong.   THE MEDINA https://www.instagram.com/p/B5Zz_UNBKaX/ If you want to experience the real authentic Morocco make sure to bring your most comfortable shoes and prepare yourself your long and inspiring strolls in the medina. It doesn’t matter how many times I have visited, I always manage to find some hidden gems such as authentic Moroccan restaurants and shops.   HOTEL MAMOUNIA https://www.instagram.com/p/BkVPF9qn0eU/ One of the most luxurious destinations in Morocco and hotels in Africa. Another favorite for me when it comes to having ‘me-time’. I love to visit the hotel just to enjoy some Moroccan tea and sweets in the famous garden. The hotel has also a selection of luxurious brand boutiques with the latest runway collections.    AGAFAY STONE DESERT https://www.instagram.com/p/B5Zz_UNBKaX/ When in Marrakech it is an absolute must see, to visit the Agafay stone dessert which is located 20 miles outside the city centre. Make sure to plan an entire day in the dessert or even spend the night. The Agafay desert has literally everything you desire in the middle of nowhere. For me as a creative it’s an absolute source of inspiration and a huge set to create content. Most people like to visit and do activities such as quad biking and camel rides.   HUGGING GOATS ON YOUR WAY TO ESSAOUIRA https://www.instagram.com/p/BvQ3iFKnU8w/ If you love goats, make sure to stop on the road when you’re on your way to Essaouira from Marrakech. You can spot different Argan trees with goats in it. Sometimes if you ask the farmer nicely they will let you hug one of the goats and have a photo moment with them just like I did.   LIKE A MOVIE STAR https://www.instagram.com/p/BpU5jx5iuxI/ I travel a lot to the south of Morocco because that is where most of my family lives. My dad was born In Ouarzazatte which is an absolute must visit when you’re on your way to the south. Another hidden gem is Kasbah Ait Ben Haddou, a old town which is now mostly used as a movie set and decoration. The little town is 5 miles on your left before you reach Ouarzazatte.    SAHARA AROUND THE CORNER https://www.instagram.com/p/BpT7L4ai9iX/ Zaggoura, to me one of the most magical places in Morocco where you could see the skies full of stars in the night and enormous palmtree fields for the best dates. This city is also called the gate of the Sahara because it’s basically around the corner.   For more images check out her profile on instagram @oumaymaboumeshouli We would like to introduce to you our new contributor Oumayma Elboumeshouli.   Oumayma is a fashion influencer and all-round creative from the Netherlands. She lives in between Amsterdam, The UAE and Marrakech. From a young age she knew what she wanted and pursued her dream of creating creative content and strategies for different kinds of brands. With her Arabic heritage she often uses the Moroccan scenery as a great source of inspiration. Oumayma knows how to tell a story and creates mind blowing images. Her style can be described as ‘urban chic’ as she knows how to combine high-end fashion with street style items. Oumayma has an eye for detail and a talent for styling, photography and art direction. Brands love to work with Oumayma as her content is a real piece of art. She is professional, driven, creative and carefully selects the brands she wants to work with.     I would like to dedicate my first article to my heritage: Morocco. A country that has a special place in my heart. After every visit I leave more inspired. I’m sharing some locations which are worth visiting when you are in Morocco.   RIAD EL FENN https://www.instagram.com/p/BvCdUocnPal/ One of my favorite places to stay in Marrakech is Riad El Fenn in the Medina. What I love most about this Riad is not only the location (which is super easy reachable by car) but also the surroundings. All the touristic attractions are a few minutes away on walking distance. Also the interior game of this Riad is super strong.   THE MEDINA https://www.instagram.com/p/B5Zz_UNBKaX/ If you want to experience the real authentic Morocco make sure to bring your most comfortable shoes and prepare yourself your long and inspiring strolls in the medina. It doesn’t matter how many times I have visited, I always manage to find some hidden gems such as authentic Moroccan restaurants and shops.   HOTEL MAMOUNIA https://www.instagram.com/p/BkVPF9qn0eU/ One of the most luxurious destinations in Morocco and hotels in Africa. Another favorite for me when it comes to having ‘me-time’. I love to visit the hotel just to enjoy some Moroccan tea and sweets in the famous garden. The hotel has also a selection of luxurious brand boutiques with the latest runway collections.    AGAFAY STONE DESERT https://www.instagram.com/p/B5Zz_UNBKaX/ When in Marrakech it is an absolute must see, to visit the Agafay stone dessert which is located 20 miles outside the city centre. Make sure to plan an entire day in the dessert or even spend the night. The Agafay desert has literally everything you desire in the middle of nowhere. For me as a creative it’s an absolute source of inspiration and a huge set to create content. Most people like to visit and do activities such as quad biking and camel rides.   HUGGING GOATS ON YOUR WAY TO ESSAOUIRA https://www.instagram.com/p/BvQ3iFKnU8w/ If you love goats, make sure to stop on the road when you’re on your way to Essaouira from Marrakech. You can spot different Argan trees with goats in it. Sometimes if you ask the farmer nicely they will let you hug one of the goats and have a photo moment with them just like I did.   LIKE A MOVIE STAR https://www.instagram.com/p/BpU5jx5iuxI/ I travel a lot to the south of Morocco because that is where most of my family lives. My dad was born In Ouarzazatte which is an absolute must visit when you’re on your way to the south. Another hidden gem is Kasbah Ait Ben Haddou, a old town which is now mostly used as a movie set and decoration. The little town is 5 miles on your left before you reach Ouarzazatte.    SAHARA AROUND THE CORNER https://www.instagram.com/p/BpT7L4ai9iX/ Zaggoura, to me one of the most magical places in Morocco where you could see the skies full of stars in the night and enormous palmtree fields for the best dates. This city is also called the gate of the Sahara because it’s basically around the corner.   For more images check out her profile on instagram @oumaymaboumeshouli

In conversation with Iris Van Herpen
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In conversation with Iris Van Herpen

Fashion Recently we had a chance to speak with Iris Van Herpen about her latest collection, future plans and affects of Covid-19 on the industry. See the interview bellow.   How do you think Covid-19 will effect the fashion industry both long-term and short-term?  How do you see the impact of Corona crisis on the general perception of fashion? Do you believe everything will just go back to normal after Covid-19, or how do you see it will be?   Short term the Covid-19 is putting the fashion industry in a limbo- a silent world that stopped producing and is floating in between the old world and the new world.  Fashion was iceskating on thin ice, and the end of the fast fashion system, spring time for the ice, was already in sight. The cracks were everywhere. The Covid-19 made the whole industry swimming. It has to find new land - and fast fashion will become slow fashion.  Short term, brands will produce less collections a year, less products, less shows, alternative marketing. Longer term, the pandemic will influence both the consumers as the brands themselves radically. The values of fashion are shifting. Its really interesting when talking to the young fashion consumers,  buying a sweater or a dress is not only about creating identity and beauty, today buying is a message to your planet, your health, the health of others and the life of the generations after us. More then ever before young people grow up with a feeling of responsibility towards the generations  after them, their children. What you buy today is directly influencing whether your children will have a planet. Its a burden, and a reality at the same time , and this will move the fortunate people that can spend on luxury and fashion more and more, to buy responsible from slow fashion brands.     How do you spend your Quarantine time and are you still able to create while being quarantined?   I am working still but alone with my partner, instead of in my atelier. I miss my team and the creative process with them. I am still working on new collection but its a lot harder and slower as the material experiments cannot really happen.  But I am sketching a lot and draping, and these new creations that are growing inside my mind show me that the future is always near. They steer me forward with excitement, confident for a new world to bloom again.     Tell us about the inspiration and design of your latest collection shown during Haute Couture shows in Paris earlier this year.   Being in quarantine now, the last show in Paris feels like a dream. The energy of the atelier, this incredible group of bright minds and creatives together, that are all working together to form our dreams into the textures and materials, its alchemic.  And the recent process was very exciting because we realized some techniques and movement, that I had in mind for a long time and did not worked out earlier. I found inspiration in the art of the Spanish neuroanatomist Ramón y Cajal and the deep seas and ecology of our oceans.  Cajal researched our central nervous system in microscopic detailing and drew his revolutionary findings, which are incredibly delicate anatomical drawings that are art but also important scientific documents. I was moved how seamlessly he merged science with art. Other inspiration came from the deep sea, which have always been a fascination to me but i never really managed to capture the extreme transformative power and movement of these watery living paintings. I started researching the Hydrozoa, a class of delicately branched sea-life organisms that to me look like aqueous fabrics, like layers of living lace. So in the collection I wanted to hold a microscope over these two delicate worlds, to design metaphorical mazes of sensory waves.     What makes this collection different from any of your previous collections? Cajal’s anatomical drawings were revealed in the ‘Labrynthine’ technique; 3D lasercut silk dendrites were heatbonded to blossoming leaves of black transparent glass-organza, to then be hand-embroidered onto  lasercut pearlescent exoskeletons.  And The 'hypertube'  technique was 3D printed from a single-lined web from white silicone thread, that is printed onto black silk-chiffon, twisting down the body. Both techniques were developed for this collection specifically and was a beautiful progress technically. For he ‘Hydrozoa’  technique, cellular aquarelles of dark purples and turquoise were oil-painted and multi-layered into hundreds of transparent lasercut PetG bubbles. The glass organza halos we digitally printed, heatbonded and then hand-stitched into voluminous splashes. The file-work of each layer is drawn to hang upwards, blooming aquatically with each movement, like living coral. This is the closest to the transformative ‘liquification’ of a dress,  that we have ever been able to get.    What is your favourite new technique that you learnt and added do your designing process.   The ‘Morphogenesis’ technique that we have been develloping with long term collaborator, close friend, and professor Philip Beesley. This look is carved by thousands of white-screen printing mesh layers. 3D twisted vortex models were created in Rhino, numbered and sliced into 3mm distance, to then be cut on the KERN lasercutter with a triangulated grid of chevron-holes. Grasshopper scripts smoothened the processes of lofting, slicing and nesting. Each layer was embellished by hand with a grid of minuscule transparent chevrons, creating infinitely flexible forms that expand and contract around the body.   What is in your planning for this year and how will Covid-19 effect that?   The collaborations we were doing are still possible to happen and continue, which is great, its all through skype/zoom now which works nicely and we are working on two solo exhibitions and a book. The Couture show in July in Paris is unfortunately cancelled but we are making a new collection and a large VR experience from the collection so that a much wider audience can experience the collection real scale and three dimensionally. I am very exited by that and I hope in future everybody will be able to experience the delicacy, dimensionality and texture of all the designs much more intimately then a small flat screen. The small size and the two dimensionality just does not translate the full emotional embodiment. Each time someone sees the designs up close for the first time, its a similar respons; this is so much more detailed and its ‘alive’.      What is your favourite painting and has it inspired you for any of your work thus far?   Wauw, that is a difficult one. First that comes to mind is the Garden of Earthly Delights painting from  Hieronymus bosch. My whole family comes from s’Hertogenbosch so I grew up knowing his work well and it keeps on fascinating me how powerful, feraless for its time,  timeless, and transcending his vision was.    Lastly, as the HCPFW in July has been post-poned for now, will you still be releasing a collection in July, perhaps in a different way and if so how?   We are working on the new collection. We have actually already started working on the July collection before the pandemic started. As we are a slow fashion company,  we develop a new collection over 6 months full time with the team,  to develop all the materials, techniques and the final garments. We are still continuing the process but from home, so it all goes a lot slower.  We cannot start working on the final garments until the team is back in the atelier. So it will depend on when the Dutch Government- the atelier is in Amsterdam- will advice on that. I highly doubt we will be able to finish the collection already for July, but we aim to release the collection and the VR experience in September/October. Recently we had a chance to speak with Iris Van Herpen about her latest collection, future plans and affects of Covid-19 on the industry. See the interview bellow.   How do you think Covid-19 will effect the fashion industry both long-term and short-term?  How do you see the impact of Corona crisis on the general perception of fashion? Do you believe everything will just go back to normal after Covid-19, or how do you see it will be?   Short term the Covid-19 is putting the fashion industry in a limbo- a silent world that stopped producing and is floating in between the old world and the new world.  Fashion was iceskating on thin ice, and the end of the fast fashion system, spring time for the ice, was already in sight. The cracks were everywhere. The Covid-19 made the whole industry swimming. It has to find new land - and fast fashion will become slow fashion.  Short term, brands will produce less collections a year, less products, less shows, alternative marketing. Longer term, the pandemic will influence both the consumers as the brands themselves radically. The values of fashion are shifting. Its really interesting when talking to the young fashion consumers,  buying a sweater or a dress is not only about creating identity and beauty, today buying is a message to your planet, your health, the health of others and the life of the generations after us. More then ever before young people grow up with a feeling of responsibility towards the generations  after them, their children. What you buy today is directly influencing whether your children will have a planet. Its a burden, and a reality at the same time , and this will move the fortunate people that can spend on luxury and fashion more and more, to buy responsible from slow fashion brands.     How do you spend your Quarantine time and are you still able to create while being quarantined?   I am working still but alone with my partner, instead of in my atelier. I miss my team and the creative process with them. I am still working on new collection but its a lot harder and slower as the material experiments cannot really happen.  But I am sketching a lot and draping, and these new creations that are growing inside my mind show me that the future is always near. They steer me forward with excitement, confident for a new world to bloom again.     Tell us about the inspiration and design of your latest collection shown during Haute Couture shows in Paris earlier this year.   Being in quarantine now, the last show in Paris feels like a dream. The energy of the atelier, this incredible group of bright minds and creatives together, that are all working together to form our dreams into the textures and materials, its alchemic.  And the recent process was very exciting because we realized some techniques and movement, that I had in mind for a long time and did not worked out earlier. I found inspiration in the art of the Spanish neuroanatomist Ramón y Cajal and the deep seas and ecology of our oceans.  Cajal researched our central nervous system in microscopic detailing and drew his revolutionary findings, which are incredibly delicate anatomical drawings that are art but also important scientific documents. I was moved how seamlessly he merged science with art. Other inspiration came from the deep sea, which have always been a fascination to me but i never really managed to capture the extreme transformative power and movement of these watery living paintings. I started researching the Hydrozoa, a class of delicately branched sea-life organisms that to me look like aqueous fabrics, like layers of living lace. So in the collection I wanted to hold a microscope over these two delicate worlds, to design metaphorical mazes of sensory waves.     What makes this collection different from any of your previous collections? Cajal’s anatomical drawings were revealed in the ‘Labrynthine’ technique; 3D lasercut silk dendrites were heatbonded to blossoming leaves of black transparent glass-organza, to then be hand-embroidered onto  lasercut pearlescent exoskeletons.  And The 'hypertube'  technique was 3D printed from a single-lined web from white silicone thread, that is printed onto black silk-chiffon, twisting down the body. Both techniques were developed for this collection specifically and was a beautiful progress technically. For he ‘Hydrozoa’  technique, cellular aquarelles of dark purples and turquoise were oil-painted and multi-layered into hundreds of transparent lasercut PetG bubbles. The glass organza halos we digitally printed, heatbonded and then hand-stitched into voluminous splashes. The file-work of each layer is drawn to hang upwards, blooming aquatically with each movement, like living coral. This is the closest to the transformative ‘liquification’ of a dress,  that we have ever been able to get.    What is your favourite new technique that you learnt and added do your designing process.   The ‘Morphogenesis’ technique that we have been develloping with long term collaborator, close friend, and professor Philip Beesley. This look is carved by thousands of white-screen printing mesh layers. 3D twisted vortex models were created in Rhino, numbered and sliced into 3mm distance, to then be cut on the KERN lasercutter with a triangulated grid of chevron-holes. Grasshopper scripts smoothened the processes of lofting, slicing and nesting. Each layer was embellished by hand with a grid of minuscule transparent chevrons, creating infinitely flexible forms that expand and contract around the body.   What is in your planning for this year and how will Covid-19 effect that?   The collaborations we were doing are still possible to happen and continue, which is great, its all through skype/zoom now which works nicely and we are working on two solo exhibitions and a book. The Couture show in July in Paris is unfortunately cancelled but we are making a new collection and a large VR experience from the collection so that a much wider audience can experience the collection real scale and three dimensionally. I am very exited by that and I hope in future everybody will be able to experience the delicacy, dimensionality and texture of all the designs much more intimately then a small flat screen. The small size and the two dimensionality just does not translate the full emotional embodiment. Each time someone sees the designs up close for the first time, its a similar respons; this is so much more detailed and its ‘alive’.      What is your favourite painting and has it inspired you for any of your work thus far?   Wauw, that is a difficult one. First that comes to mind is the Garden of Earthly Delights painting from  Hieronymus bosch. My whole family comes from s’Hertogenbosch so I grew up knowing his work well and it keeps on fascinating me how powerful, feraless for its time,  timeless, and transcending his vision was.    Lastly, as the HCPFW in July has been post-poned for now, will you still be releasing a collection in July, perhaps in a different way and if so how?   We are working on the new collection. We have actually already started working on the July collection before the pandemic started. As we are a slow fashion company,  we develop a new collection over 6 months full time with the team,  to develop all the materials, techniques and the final garments. We are still continuing the process but from home, so it all goes a lot slower.  We cannot start working on the final garments until the team is back in the atelier. So it will depend on when the Dutch Government- the atelier is in Amsterdam- will advice on that. I highly doubt we will be able to finish the collection already for July, but we aim to release the collection and the VR experience in September/October.

The magic of the "Christian Dior: Designer of dreams" exhibition
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The magic of the "Christian Dior: Designer of dreams" exhibition

Exhibition In these trying times, when it is more essential than ever to be able to lose yourself in escapism and wonder, Dior is pleased to invite you to (re)live, from the comfort of home, the unique enchantment of the ‘Christian Dior: Designer of Dreams’ exhibition, held at the Musée des Arts Décoratifs in Paris, from July 5, 2017 to January 7, 2018. As you set out on this unique exploration, let yourself be captivated by the visionary virtuosity of Monsieur Dior and the Creative Directors who have succeeded him – from Yves Saint Laurent to Maria Grazia Chiuri – and perpetuated his passion and sense of daring. Over seventy years of creation is revealed through iconic haute couture dresses, precious archival photographs, sketches by Christian Dior, objects, accessories, original paintings by great masters, a cabinet of curiosities conceived as a sweeping display of color, and much more. Imbued with dreams and desires, a wealth of works and emblems enchant this extraordinary celebration of beauty and elegance in all their forms.   Discover this experience on our YouTube channel and on Instagram.  In these trying times, when it is more essential than ever to be able to lose yourself in escapism and wonder, Dior is pleased to invite you to (re)live, from the comfort of home, the unique enchantment of the ‘Christian Dior: Designer of Dreams’ exhibition, held at the Musée des Arts Décoratifs in Paris, from July 5, 2017 to January 7, 2018. As you set out on this unique exploration, let yourself be captivated by the visionary virtuosity of Monsieur Dior and the Creative Directors who have succeeded him – from Yves Saint Laurent to Maria Grazia Chiuri – and perpetuated his passion and sense of daring. Over seventy years of creation is revealed through iconic haute couture dresses, precious archival photographs, sketches by Christian Dior, objects, accessories, original paintings by great masters, a cabinet of curiosities conceived as a sweeping display of color, and much more. Imbued with dreams and desires, a wealth of works and emblems enchant this extraordinary celebration of beauty and elegance in all their forms.   Discover this experience on our YouTube channel and on Instagram. 

Santa Monica Sands
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Santa Monica Sands

Fashion Exclusive new editorial feature, lensed by Heidi Tappis in Los Angeles.     Styling and Art Direction: Natalia Paku Sukuda  Hair: Kelly Peach   Makeup: Omayma Ramzy Talent: Daria Matkova @ Photogenics   Photo Assist: Anastasiya Ostashevska  Exclusive new editorial feature, lensed by Heidi Tappis in Los Angeles.     Styling and Art Direction: Natalia Paku Sukuda  Hair: Kelly Peach   Makeup: Omayma Ramzy Talent: Daria Matkova @ Photogenics   Photo Assist: Anastasiya Ostashevska 

Binary Stars
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Binary Stars

Fashion Exclusive editorial captured by Nina Raasch. An editorial shot in the empty streets of a usually crowded Mallorca. The same girl, while wearing different looks, is duplicated in each picture. What appears to be a busy street scene, turns out to be a one-girl-story. While capturing the melancholy of an empty holiday summer town, it's a story about spending time with oneself and at the same time being content without constant company of others. fashion stylist: Charlotte Gindreau hair and make up artist: Sabina Pinsone model Tory @ Modelwerk Exclusive editorial captured by Nina Raasch. An editorial shot in the empty streets of a usually crowded Mallorca. The same girl, while wearing different looks, is duplicated in each picture. What appears to be a busy street scene, turns out to be a one-girl-story. While capturing the melancholy of an empty holiday summer town, it's a story about spending time with oneself and at the same time being content without constant company of others. fashion stylist: Charlotte Gindreau hair and make up artist: Sabina Pinsone model Tory @ Modelwerk

Belle De Jour
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Belle De Jour

Fashion Daphne photographed by Ferry van der Nat in the first issue for Fall & Winter 2019-2020.   photography: Ferry van der Nat @ UNSPOKEN Styling: Ferdi Sibbel Hair: Olivier Schawalder @ Bryant Artists Make-up: Kathinka Gernant @ UNSPOKEN Manicure: Frédérique Olthuis @ House of Orange Production: UNSPOKEN Model: Daphne Groeneveld @ Bloom Management Digital Assistant: Denis Shklovsky photography Assistant: Garth McKee Styling Assistant: Jeffrey Manoir Daphne photographed by Ferry van der Nat in the first issue for Fall & Winter 2019-2020.   photography: Ferry van der Nat @ UNSPOKEN Styling: Ferdi Sibbel Hair: Olivier Schawalder @ Bryant Artists Make-up: Kathinka Gernant @ UNSPOKEN Manicure: Frédérique Olthuis @ House of Orange Production: UNSPOKEN Model: Daphne Groeneveld @ Bloom Management Digital Assistant: Denis Shklovsky photography Assistant: Garth McKee Styling Assistant: Jeffrey Manoir

The house of Givenchy and Clare Waight Keller announce the end of their collaboration
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The house of Givenchy and Clare Waight Keller announce the end of their collaboration

Fashion Clare Waight Keller states : As the first woman to be the Artistic Director of this legendary Maison, I feel honoured to have been given the opportunity to cherish its legacy and bring it new life. Focusing on a world based on Haute Couture has been one of the highlights of my professional journey. I have shared so many incredible moments with the brilliant Givenchy ateliers and design teams : your exceptional talent and dedication will forever remain in my memories. My heartfelt thanks go out to each of the unsung heroes and heroines behind the scenes, for their contribution from product to communications and retail, and every global team member, partner and supplier in between. Without all of you, I could not have brought my vision for Givenchy to life in such a beautiful way.     Sidney Toledano, Chairman and CEO of LVMH Fashion Group, states : I want to warmly thank Clare Waight Keller for her contribution to Givenchy's latest chapter. Under her creative leadership, and in great collaboration with its ateliers and teams, the Maison reconnected with the founding values of Hubert de Givenchy and his innate sense of elegance. I wish Clare all the best in her future endeavors.     The House’s new Creative organization will be communicated at a later date. Clare Waight Keller states : As the first woman to be the Artistic Director of this legendary Maison, I feel honoured to have been given the opportunity to cherish its legacy and bring it new life. Focusing on a world based on Haute Couture has been one of the highlights of my professional journey. I have shared so many incredible moments with the brilliant Givenchy ateliers and design teams : your exceptional talent and dedication will forever remain in my memories. My heartfelt thanks go out to each of the unsung heroes and heroines behind the scenes, for their contribution from product to communications and retail, and every global team member, partner and supplier in between. Without all of you, I could not have brought my vision for Givenchy to life in such a beautiful way.     Sidney Toledano, Chairman and CEO of LVMH Fashion Group, states : I want to warmly thank Clare Waight Keller for her contribution to Givenchy's latest chapter. Under her creative leadership, and in great collaboration with its ateliers and teams, the Maison reconnected with the founding values of Hubert de Givenchy and his innate sense of elegance. I wish Clare all the best in her future endeavors.     The House’s new Creative organization will be communicated at a later date.

Second Issue is just around the corner
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Second Issue is just around the corner

Fashion Remembering our first issue, as the second one is just around the corner.     #NumeroNetherlandsSS2020 #ComingSoon Remembering our first issue, as the second one is just around the corner.     #NumeroNetherlandsSS2020 #ComingSoon

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