@
CHANEL celebrates Mother’s day with children’s drawings of its most iconic products.
224

CHANEL celebrates Mother’s day with children’s drawings of its most iconic products.

Design For this special occasion, CHANEL puts the spotlight on children’s drawings depicting the House’s iconic products.   These genuine and touching drawings will illustrate the communication campaign during Mother’s Day. For this special occasion, CHANEL puts the spotlight on children’s drawings depicting the House’s iconic products.   These genuine and touching drawings will illustrate the communication campaign during Mother’s Day.

A new reality asks for a new sneaker
223

A new reality asks for a new sneaker

Accessories On releases the Cloudnova, a sneaker built with performance technology. It’s what made the sneaker in the first place. “Performance usedto borrow from fashion; now fashion borrows from performance.” says On Co-Founder David Allemann.     Fashion, sportswear and outdoor gear have been merging for a while. Our generation is blurring the boundaries between work, home, sports and play. Now, this new lifestyle is emerging for all at light speed. And a new reality is asking for a new type of all day comfort. On’s roots are in sports, performance, nature and design. Ten years ago in the Swiss Alps, three friends plotted to re-invent running and trail shoes. One of them a multiple time duathlon World Champion, the others product and design geeks. From its humble origins, On has acquired the fastest growing running community with more than 7 million fans worldwide. Athletes in On shoes are winning World Championships and Olympic Medals. And by exploring the very edge of technical innovation and design, On has been adopted by those who hit refresh and take their ideas and life into a new direction. “Today, the most inspiring people are in sneakers. We get the challenge and opportunityto re-invent how we work, explore nature, travel in small and big ways and spend time with our friends and families.”, says Allemann. The Cloudnova features On’s award-winning CloudTec® sole. Fully cushioned and agile, the feel is almost weightless. The sneaker is constructed as a sock and features On’ssignature Speedboard® - a molded plate that adds a spring to each step.   On's first limited Cloudnova drop will be released through a draw with the following online access. The Cloudnova will be launching in Black Eclipse and White Umber. Sign-ups will begin on April 30th 2020 and will close on May 6th 2020 at 11:59pm UTC. Winners will be announced on May 7th at 12pm UTC. https://www.on-running.com/products/cloudnova/ On releases the Cloudnova, a sneaker built with performance technology. It’s what made the sneaker in the first place. “Performance usedto borrow from fashion; now fashion borrows from performance.” says On Co-Founder David Allemann.     Fashion, sportswear and outdoor gear have been merging for a while. Our generation is blurring the boundaries between work, home, sports and play. Now, this new lifestyle is emerging for all at light speed. And a new reality is asking for a new type of all day comfort. On’s roots are in sports, performance, nature and design. Ten years ago in the Swiss Alps, three friends plotted to re-invent running and trail shoes. One of them a multiple time duathlon World Champion, the others product and design geeks. From its humble origins, On has acquired the fastest growing running community with more than 7 million fans worldwide. Athletes in On shoes are winning World Championships and Olympic Medals. And by exploring the very edge of technical innovation and design, On has been adopted by those who hit refresh and take their ideas and life into a new direction. “Today, the most inspiring people are in sneakers. We get the challenge and opportunityto re-invent how we work, explore nature, travel in small and big ways and spend time with our friends and families.”, says Allemann. The Cloudnova features On’s award-winning CloudTec® sole. Fully cushioned and agile, the feel is almost weightless. The sneaker is constructed as a sock and features On’ssignature Speedboard® - a molded plate that adds a spring to each step.   On's first limited Cloudnova drop will be released through a draw with the following online access. The Cloudnova will be launching in Black Eclipse and White Umber. Sign-ups will begin on April 30th 2020 and will close on May 6th 2020 at 11:59pm UTC. Winners will be announced on May 7th at 12pm UTC. https://www.on-running.com/products/cloudnova/

LARDINI releases the new denim collection
225

LARDINI releases the new denim collection

Fashion The spring/summer 2020 heralds the début of denim in Lardini collections. Inspired by the need for a new product which also completes the proposal in terms of fabric, while in line with the brand's style. Over the last few seasons the brand has aimed to represent and push a well-defined image of a modern, young and light man in continuous evolution, who is digitalised and evolving in terms of style and originality. Not just a commercial requirement, but a stylistic one too.   Denim 01 is the brand new project which will undoubtedly continue to be developed in the next season too. The capsule consists of 5 pieces, created using selected Italian and Japanese denims presented in different colour variations, from midnight blue to white, in a range of hand washes. A double-breasted jacket, a single-breasted jacket, a work shirt with front pockets, chino model jeans and a five pocket jeans model. The exclusive label is in blue jacquard fabric featuring the Lardini logo in red, along with the number "01" which identifies the brand's sartorial denim début on the market. Jeans pockets also feature the sartorially embroidered upside down "LL" lettering, also re- proposed on the inner jacket pocket; the timeless Lardini flower is also embroidered on the back pocket of jeans with the pistil represented by a rivet.   Jeans have become an iconic item we all own and continue to desire. The spring/summer 2020 heralds the début of denim in Lardini collections. Inspired by the need for a new product which also completes the proposal in terms of fabric, while in line with the brand's style. Over the last few seasons the brand has aimed to represent and push a well-defined image of a modern, young and light man in continuous evolution, who is digitalised and evolving in terms of style and originality. Not just a commercial requirement, but a stylistic one too.   Denim 01 is the brand new project which will undoubtedly continue to be developed in the next season too. The capsule consists of 5 pieces, created using selected Italian and Japanese denims presented in different colour variations, from midnight blue to white, in a range of hand washes. A double-breasted jacket, a single-breasted jacket, a work shirt with front pockets, chino model jeans and a five pocket jeans model. The exclusive label is in blue jacquard fabric featuring the Lardini logo in red, along with the number "01" which identifies the brand's sartorial denim début on the market. Jeans pockets also feature the sartorially embroidered upside down "LL" lettering, also re- proposed on the inner jacket pocket; the timeless Lardini flower is also embroidered on the back pocket of jeans with the pistil represented by a rivet.   Jeans have become an iconic item we all own and continue to desire.

Advertising
Advertising
At Home with Maggie Maurer
220

At Home with Maggie Maurer

Fashion During these crazy times and being at home quarantined we had a delight speaking and creating an exlcusive story with top model Maggie Maurer.   Who are you (the long answer, no cheating by just giving your name!) and what is your profession (as in, how do you define it, rather than just the job title it has)?   Joy is my middle name.  I am from a small town in Northern New York state called Potsdam. I was born and raised there with my 2 brothers and 4 sisters . We were all home schooled. I never went to college , I started modeling when I was 25 , after a friend sent some photos of me to an agency without telling me.  I am a Model and I believe my job in to bring to life the idea from the minds of all the different creatives I have had the pleasure to work with.   How do you think Covid-19 will effect the fashion industry both long-term and short-term?  How do you see the impact of Corona crisis on the general perception of fashion? Do you believe everything will just go back to normal after Covid-19, or how do you see it will be?   Let's wait and see , shall we ?   How do you spend your Quarantine time and are you still able to create while being quarantined?   I feel like I have just moved into my flat in London , even though I have lived here for 5 years. The slow pace has been very welcome on my end. I am with my boyfriend ( Scott Archibald ) and we have been working on some really amazing stuff. Thankfully for me he is a photographer and I have not had to succumb to  a "Zoom " or " Facetime " shoot. The voyeuristic nature of it I find disturbing.     What is in your planning for this year and how will Covid-19 effect that?   I  did plan to split my time half here (London ) and half in the states. Proved to myself yet again not to make plans.    What is your daily beauty routine like?    Same as it ever was! Apple cider vinegar mixed with water for toner, rose water, aloe vera, coconut oil with 2 drops and lavender essential oil. In that order.     What is the coolest new thing you have learnt since being quarantined?   I am in the middle of my first batch of Matza ball soup. It's my favorite soup. And the mere thought of it could bring a tear of joy to my eye.   What's your work-from-home style like during these times?   Do you mean what I wear ? When I shoot at home skin is always better, so I guess naked.  Any other time I'm always in a hoodie.   Tell us something about yourself that isn't on your resume (a secret skill, a hobby, a previous job or fun fact about you).   I hate to cook the same thing twice.      What's the first place you'd want to go when it's safe again to travel and go out of our homes?   Local meaning London? I guess the pub with my mates. Travel wise I really miss LA .   What inspired you to start working in the fashion industry? And what are you most proud achieving of thus far?   Nothing really inspired me but when the opportunity came along I saw it was something that could change my life. The Years I spent working at CÉLINE will always be the thing that shaped me and gave me the understanding of the industry as a whole. You have to know what you do to be good at what you do.    What is your favourite song at the moment and why? Do you have a playlist that you would like to share with us?   I do yoga to my Friend Mona Matsuoka's DJ sets ( find on soundcloud )  April 8  Spring mix is a fav.  Where is the cool playlist on spotify , Anderson Paak  Malibu , Childish Gambino " Awaken , My love! " Nirvana Unplugged and Etta James Radio. Most of the time though I listen to whatever my boyfriend is playing.    What is the first thing you like to do when you wake up, and last thing you like to do before going to bed?   This is going to be super cringy but I never get up or go to sleep without a cuddle from Scott , human contact is so important. Second thing is a cuppa tea and cigarette out on the front steps, in the sun or rain.   PHOTO CREDITS: model: Maggie Maurer @d’management  Story Title: P(L)ANTS. Photographer: Scott Archibald @archiegram Location: Home -  Communal Back Garden, London. Wearing: Peter Do Pants @thepeterdo During these crazy times and being at home quarantined we had a delight speaking and creating an exlcusive story with top model Maggie Maurer.   Who are you (the long answer, no cheating by just giving your name!) and what is your profession (as in, how do you define it, rather than just the job title it has)?   Joy is my middle name.  I am from a small town in Northern New York state called Potsdam. I was born and raised there with my 2 brothers and 4 sisters . We were all home schooled. I never went to college , I started modeling when I was 25 , after a friend sent some photos of me to an agency without telling me.  I am a Model and I believe my job in to bring to life the idea from the minds of all the different creatives I have had the pleasure to work with.   How do you think Covid-19 will effect the fashion industry both long-term and short-term?  How do you see the impact of Corona crisis on the general perception of fashion? Do you believe everything will just go back to normal after Covid-19, or how do you see it will be?   Let's wait and see , shall we ?   How do you spend your Quarantine time and are you still able to create while being quarantined?   I feel like I have just moved into my flat in London , even though I have lived here for 5 years. The slow pace has been very welcome on my end. I am with my boyfriend ( Scott Archibald ) and we have been working on some really amazing stuff. Thankfully for me he is a photographer and I have not had to succumb to  a "Zoom " or " Facetime " shoot. The voyeuristic nature of it I find disturbing.     What is in your planning for this year and how will Covid-19 effect that?   I  did plan to split my time half here (London ) and half in the states. Proved to myself yet again not to make plans.    What is your daily beauty routine like?    Same as it ever was! Apple cider vinegar mixed with water for toner, rose water, aloe vera, coconut oil with 2 drops and lavender essential oil. In that order.     What is the coolest new thing you have learnt since being quarantined?   I am in the middle of my first batch of Matza ball soup. It's my favorite soup. And the mere thought of it could bring a tear of joy to my eye.   What's your work-from-home style like during these times?   Do you mean what I wear ? When I shoot at home skin is always better, so I guess naked.  Any other time I'm always in a hoodie.   Tell us something about yourself that isn't on your resume (a secret skill, a hobby, a previous job or fun fact about you).   I hate to cook the same thing twice.      What's the first place you'd want to go when it's safe again to travel and go out of our homes?   Local meaning London? I guess the pub with my mates. Travel wise I really miss LA .   What inspired you to start working in the fashion industry? And what are you most proud achieving of thus far?   Nothing really inspired me but when the opportunity came along I saw it was something that could change my life. The Years I spent working at CÉLINE will always be the thing that shaped me and gave me the understanding of the industry as a whole. You have to know what you do to be good at what you do.    What is your favourite song at the moment and why? Do you have a playlist that you would like to share with us?   I do yoga to my Friend Mona Matsuoka's DJ sets ( find on soundcloud )  April 8  Spring mix is a fav.  Where is the cool playlist on spotify , Anderson Paak  Malibu , Childish Gambino " Awaken , My love! " Nirvana Unplugged and Etta James Radio. Most of the time though I listen to whatever my boyfriend is playing.    What is the first thing you like to do when you wake up, and last thing you like to do before going to bed?   This is going to be super cringy but I never get up or go to sleep without a cuddle from Scott , human contact is so important. Second thing is a cuppa tea and cigarette out on the front steps, in the sun or rain.   PHOTO CREDITS: model: Maggie Maurer @d’management  Story Title: P(L)ANTS. Photographer: Scott Archibald @archiegram Location: Home -  Communal Back Garden, London. Wearing: Peter Do Pants @thepeterdo

Alton Mason by Elizaveta Porodina
218

Alton Mason by Elizaveta Porodina

Fashion Alton Mason at IMG lensed by Elizaveta Porodina in editorial in our second edition.   styled by Lisa Jarvis casting by Timotej Letonja hair by Olivier Schawalder at Bryant Artists Make-Up by Cecile Paravina at Bryant Artists light director: Josef Beyer styling assistant: Stefania Mosca set designer: Nicola Scarlino set design assistant: Louise Pisselet Retouched by Sheriff Post-Production Dpt. #SecondIssue #NuméroHommeNetherlands #Nude#NuméroHomme Alton Mason at IMG lensed by Elizaveta Porodina in editorial in our second edition.   styled by Lisa Jarvis casting by Timotej Letonja hair by Olivier Schawalder at Bryant Artists Make-Up by Cecile Paravina at Bryant Artists light director: Josef Beyer styling assistant: Stefania Mosca set designer: Nicola Scarlino set design assistant: Louise Pisselet Retouched by Sheriff Post-Production Dpt. #SecondIssue #NuméroHommeNetherlands #Nude#NuméroHomme

Music and Youth provide hope in this uncertain times with Levi's
219

Music and Youth provide hope in this uncertain times with Levi's

Fashion I’m sitting in my apartment (where else would I be?) in the middle of week 7 of quarantine and I’mdreaming about live music. Wasn’t that fun? That sense of connection and togetherness, wedged too close together, trying to stake a good spot. Experiencing the immediacy and pure joy of music. Together. Together together – in the same space. Not like virtual together. Real together. Dancing, singing, jumping for joy. Celebrating! I’m holding out for that. I want that again. We’re doing the right thing – staying home, staying connected. But I think its ok to say I long for live music. And I know we’ll get back to it. When it’s safe and we can jump for joy without fear. As I think about live music, I can’t help but think wistfully about festival season. Levi’s always goes big at music festivals with Levi’s®Tailor Shops across the globe – featuring world class denim customization – its art really. Coachella is the biggest festival of all and so is our denim customization at Coachella. And our guest list. Last year our festival campaign, timed to launch during Coachella, featured Hailey Bieber as the face of the iconic 501. Nothing represents the fun of festival season like a 501 cutoff in the desert. This year I was so excited to revisit the magic with Hailey, with the addition of our friend Jaden. But in lieu of dancing in the desert, I’m left daydreaming about some of my favorite Coachella performances of the past (Janelle Monae, Lorde, Beyonce) while conjuring what would have been my new favorites from this year’s intended lineup – Ari Lennox? Frank Ocean? Well, there may not be any festivals but we’re launching the campaign anyway because we all deserve to dream a little. As I look at these images I’m reminded of our history – one mired in youthful optimism and progress. I’m reminded of photos from Woodstock in 1969 – billed as 3 days of peace and music. It was the epitome of activism, optimism and creativity. As Bob Haas (LS&Co. Chairman Emeritus and great-great-grand nephew of the company’s founder Levi Strauss) has said, “Levi’s is the embodiment of the energy and events of our time.” When the Berlin Wall came down, German youth stood atop it wearing Levi’s as a symbol of freedom and democratic inclusivity. Go to any Pride Parade around the world and you will find a Levi’s float and LGBTQ+ and their allies wearingLevi’s. It’s not an accident. Levi’s has always been the choice for those who dare to speak up and out, to use their voices, to fight for change, to hope for better days, more inclusion, more love, more joy. Harvey Milk, the first openly gay elected official in California wore Levi’s as he fought for gay rights here in San Francisco. Artists with unwavering creativity and a bold vision – Georgia O’Keefe, Andy Warhol, and Keith Haring – all wore Levi’s. And musicians with original voices – yep, you guessed it. Levi’s. Debbie Harry, John Lennon, the Ramones, Bruce Springsteen, Kurt Cobain, Run DMC, Joan Jett, Elvis, Beyonce. The list goes on. Levi’s. Levi’s has always been a symbol of democratic inclusion and youth empowerment, the choice of those daring to push for a better tomorrow. Levi Strauss himself was the embodiment of this ideal. He left his home in (Bavaria) to seek a better life on the shores of California. He opened a dry goods store and donated the first of his profits to a local orphanage. As we look at today’s youth – this generation that is unapologetically demanding, creating, and pushing for the world they deserve to live in – it is clear that they are carrying forward a legacy. Make no mistake, young people are being hit hard during this crisis. Beyond not getting to experience seminal milestones like graduations and proms, they are graduating into tremendous economic uncertainty, their planned futures unclear for now. They are living at home with their parents when most would be breaking out on their own. They are on pause for the immediate future with incredible challenges ahead. But their optimism and sense of community and identity will carry them through. I see it in my own kids. My son is 19, a college student, an artist.He’s not afraid to be exactly the person he is. To claim his artist status. To express himself through art in a way that is so uniquely HIM. And he revels in being part of a larger artist community. They find strength in the collective. We could all learn from that. I’m sitting in my apartment (where else would I be?) in the middle of week 7 of quarantine and I’mdreaming about live music. Wasn’t that fun? That sense of connection and togetherness, wedged too close together, trying to stake a good spot. Experiencing the immediacy and pure joy of music. Together. Together together – in the same space. Not like virtual together. Real together. Dancing, singing, jumping for joy. Celebrating! I’m holding out for that. I want that again. We’re doing the right thing – staying home, staying connected. But I think its ok to say I long for live music. And I know we’ll get back to it. When it’s safe and we can jump for joy without fear. As I think about live music, I can’t help but think wistfully about festival season. Levi’s always goes big at music festivals with Levi’s®Tailor Shops across the globe – featuring world class denim customization – its art really. Coachella is the biggest festival of all and so is our denim customization at Coachella. And our guest list. Last year our festival campaign, timed to launch during Coachella, featured Hailey Bieber as the face of the iconic 501. Nothing represents the fun of festival season like a 501 cutoff in the desert. This year I was so excited to revisit the magic with Hailey, with the addition of our friend Jaden. But in lieu of dancing in the desert, I’m left daydreaming about some of my favorite Coachella performances of the past (Janelle Monae, Lorde, Beyonce) while conjuring what would have been my new favorites from this year’s intended lineup – Ari Lennox? Frank Ocean? Well, there may not be any festivals but we’re launching the campaign anyway because we all deserve to dream a little. As I look at these images I’m reminded of our history – one mired in youthful optimism and progress. I’m reminded of photos from Woodstock in 1969 – billed as 3 days of peace and music. It was the epitome of activism, optimism and creativity. As Bob Haas (LS&Co. Chairman Emeritus and great-great-grand nephew of the company’s founder Levi Strauss) has said, “Levi’s is the embodiment of the energy and events of our time.” When the Berlin Wall came down, German youth stood atop it wearing Levi’s as a symbol of freedom and democratic inclusivity. Go to any Pride Parade around the world and you will find a Levi’s float and LGBTQ+ and their allies wearingLevi’s. It’s not an accident. Levi’s has always been the choice for those who dare to speak up and out, to use their voices, to fight for change, to hope for better days, more inclusion, more love, more joy. Harvey Milk, the first openly gay elected official in California wore Levi’s as he fought for gay rights here in San Francisco. Artists with unwavering creativity and a bold vision – Georgia O’Keefe, Andy Warhol, and Keith Haring – all wore Levi’s. And musicians with original voices – yep, you guessed it. Levi’s. Debbie Harry, John Lennon, the Ramones, Bruce Springsteen, Kurt Cobain, Run DMC, Joan Jett, Elvis, Beyonce. The list goes on. Levi’s. Levi’s has always been a symbol of democratic inclusion and youth empowerment, the choice of those daring to push for a better tomorrow. Levi Strauss himself was the embodiment of this ideal. He left his home in (Bavaria) to seek a better life on the shores of California. He opened a dry goods store and donated the first of his profits to a local orphanage. As we look at today’s youth – this generation that is unapologetically demanding, creating, and pushing for the world they deserve to live in – it is clear that they are carrying forward a legacy. Make no mistake, young people are being hit hard during this crisis. Beyond not getting to experience seminal milestones like graduations and proms, they are graduating into tremendous economic uncertainty, their planned futures unclear for now. They are living at home with their parents when most would be breaking out on their own. They are on pause for the immediate future with incredible challenges ahead. But their optimism and sense of community and identity will carry them through. I see it in my own kids. My son is 19, a college student, an artist.He’s not afraid to be exactly the person he is. To claim his artist status. To express himself through art in a way that is so uniquely HIM. And he revels in being part of a larger artist community. They find strength in the collective. We could all learn from that.

Cartier launches Cartier Watchmaking Encounters, a digital platform dedicated to its 2020 watchmaking novelties
215

Cartier launches Cartier Watchmaking Encounters, a digital platform dedicated to its 2020 watchmaking novelties

Watches   In the absence of a major watchmaking fair this year, the Maison Cartier is launching www.cartierwatchmakingencounters.com, an international consumer website dedicated to this year’s watchmaking novelties, on April 25th, 2020. This edition will be placed under the sign of unexpected encounters between shapes and ideas, nurtured by the Maison and expressed through its watchmaking creations.   A DIGITAL DESTINATION TO DISCOVER THIS YEAR’S WATCHMAKING MASTER PIECES Visitors will be able to first discover, Pasha, the Maison’s cult watch since its inception in 1985, featured in a new interpretation. With its distinctive codes and outstanding design, Pasha pushes the boundaries of traditional watchmaking frameworks. Featuring an extrovert and generous character, Pasha showcases a strong graphic signature, with its square in a circle and its oversized Arabic numerals. A singularity that is reinforced by the “clous” de Paris, giving even more edge to its strap, and the screw-down crown cap attached to the case by a small chain, ensuring maximum visibility. A design highlight of Cartier, Pasha will be this year’s watchmaking statement for the Maison, starting with a launch in China this summer, followed by a worldwide activation early September.   In the absence of a major watchmaking fair this year, the Maison Cartier is launching www.cartierwatchmakingencounters.com, an international consumer website dedicated to this year’s watchmaking novelties, on April 25th, 2020. This edition will be placed under the sign of unexpected encounters between shapes and ideas, nurtured by the Maison and expressed through its watchmaking creations.   A DIGITAL DESTINATION TO DISCOVER THIS YEAR’S WATCHMAKING MASTER PIECES Visitors will be able to first discover, Pasha, the Maison’s cult watch since its inception in 1985, featured in a new interpretation. With its distinctive codes and outstanding design, Pasha pushes the boundaries of traditional watchmaking frameworks. Featuring an extrovert and generous character, Pasha showcases a strong graphic signature, with its square in a circle and its oversized Arabic numerals. A singularity that is reinforced by the “clous” de Paris, giving even more edge to its strap, and the screw-down crown cap attached to the case by a small chain, ensuring maximum visibility. A design highlight of Cartier, Pasha will be this year’s watchmaking statement for the Maison, starting with a launch in China this summer, followed by a worldwide activation early September.

GUCCI releases Prefall 2020 campaign
216

GUCCI releases Prefall 2020 campaign

Fashion Infancy is a magic time of perfect harmony with the whole of creation; of pure innocence and absolute spontaneity. It is the realm of imaginary friends and pets - any pet, even a skunk or a frog - as best friends. Like an Arcadia, or a mythic era that will never be repeated, it lasts for a very short while, which is probably why its charm is eternally crystallized as the perfect moment to aspire to, no matter what. We would all love to be children again, with or without the knowledge acquired through adulthood.    The new Gucci advertising campaign is an ode to retrieved innocence, a return to the infant world, a call for a real engagement with nature and, with that, with life. It is simple and direct, just like infancy should be: a beautiful wild landscape bathed in gleaming light as the ambiance for a spontaneous interaction between a cast of characters and a group of wonderful fairy tale animals. That’s it, with the unexpected presence of swings and slides: perfect childhood pastimes usually not found in the wild.   Through the lens of Alasdair McLellan, a series of portraiture vignettes, as expressive as they are vibrant, take shape, depicting the beauty and the personalities of a group of men, women and their beloved animals. Deers, fawns, owls, blue birds, skunks, squirrels, frogs, hedgehogs, ducks and rabbits are featured across the images: spirit animals dialoguing with the subjects in ways that recall classic allegories and cartoons.    With its call to nature, the campaign is ultimately an invitation to enjoy the simple things in life. Sometimes, it just takes very little, or a burst of imagination, to find some balance. On a swing, maybe. Or, with a fawn.   #SoDeerToMe     Nature, wildlife and its denizens are particularly important to Gucci, which, since 2018, has been totally carbon neutral across the whole supply chain. In February 2020, Gucci joined The Lion’s Share Fund, a unique initiative raising much-needed funds to protect endangered species and their natural habitats. Animals appear in approximately 20 percent of all advertisements in the world, yet despite this, animals do not always receive the support they deserve. By donating 0.5% of its media spend every time an animal is featured in advertisements, as all the partners involved in The Lion’s Share Fund do, Gucci can give ongoing contributions to drive tangible on the ground results for this urgent cause.        Creative Director: Alessandro Michele Art Director: Christopher Simmonds Photographer/Director: Alasdair McLellan Hair Stylist: Paul Hanlon Make Up: Thomas De Kluyver Infancy is a magic time of perfect harmony with the whole of creation; of pure innocence and absolute spontaneity. It is the realm of imaginary friends and pets - any pet, even a skunk or a frog - as best friends. Like an Arcadia, or a mythic era that will never be repeated, it lasts for a very short while, which is probably why its charm is eternally crystallized as the perfect moment to aspire to, no matter what. We would all love to be children again, with or without the knowledge acquired through adulthood.    The new Gucci advertising campaign is an ode to retrieved innocence, a return to the infant world, a call for a real engagement with nature and, with that, with life. It is simple and direct, just like infancy should be: a beautiful wild landscape bathed in gleaming light as the ambiance for a spontaneous interaction between a cast of characters and a group of wonderful fairy tale animals. That’s it, with the unexpected presence of swings and slides: perfect childhood pastimes usually not found in the wild.   Through the lens of Alasdair McLellan, a series of portraiture vignettes, as expressive as they are vibrant, take shape, depicting the beauty and the personalities of a group of men, women and their beloved animals. Deers, fawns, owls, blue birds, skunks, squirrels, frogs, hedgehogs, ducks and rabbits are featured across the images: spirit animals dialoguing with the subjects in ways that recall classic allegories and cartoons.    With its call to nature, the campaign is ultimately an invitation to enjoy the simple things in life. Sometimes, it just takes very little, or a burst of imagination, to find some balance. On a swing, maybe. Or, with a fawn.   #SoDeerToMe     Nature, wildlife and its denizens are particularly important to Gucci, which, since 2018, has been totally carbon neutral across the whole supply chain. In February 2020, Gucci joined The Lion’s Share Fund, a unique initiative raising much-needed funds to protect endangered species and their natural habitats. Animals appear in approximately 20 percent of all advertisements in the world, yet despite this, animals do not always receive the support they deserve. By donating 0.5% of its media spend every time an animal is featured in advertisements, as all the partners involved in The Lion’s Share Fund do, Gucci can give ongoing contributions to drive tangible on the ground results for this urgent cause.        Creative Director: Alessandro Michele Art Director: Christopher Simmonds Photographer/Director: Alasdair McLellan Hair Stylist: Paul Hanlon Make Up: Thomas De Kluyver

Louis Vuitton's LV Escale collection
214

Louis Vuitton's LV Escale collection

Fashion Louis Vuitton’s LV Escale collection tells the story of seaside holidays inspired by shibori, the age-old Japanese technique that consists in twisting and knotting fabric before dyeing it. A tie-dye vibe infuses the entire seasonal wardrobe, perfect for a laid-back summer’s day, from dusk until dawn... Three harmonies of colour compose this summery wardrobe: a gradation of deep blue, reminiscent of indigo, the traditional colour of shibori, adorns pieces along with a pastel, tie-dye palette, adding its sky blue and ne sand shades to the collection. Last but not least, a warmer pink and red variation is inspired by beetroot or madder root, traditionally used for dyeing.     These three vibrant colours feature in a comprehensive collection including ready-to-wear pieces, such as a Monogram bomber jacket or a graphic one-piece swimsuit, to summer’s must-have footwear – at mules and sandals tied around the ankle, and watches. Hats and large scarves provide perfect coverage from the breeze. It goes without saying that ne leather goods – including the Neverfull tote, Keepall, Speedy and Néo Noé – are given pride of place in this great tie-dye wave, with its fresh, easily-matched style. The gradient motif adorns the iconic bags and clutches, as waves cover sand. For this collection, the must-have Onthego tote is exclusively embroidered with a holiday destination: Mykonos, Capri, Forte dei Marmi, Okinawa, Rio de Janeiro, Hawaii, Maui or Phuket, to name just a few. In total twenty- ve cities from all over the globe appear on the bag, allowing one to choose one’s favourite spot and show it o all summer long.   The collection will be available starting March 27th in Louis Vuitton stores. Louis Vuitton’s LV Escale collection tells the story of seaside holidays inspired by shibori, the age-old Japanese technique that consists in twisting and knotting fabric before dyeing it. A tie-dye vibe infuses the entire seasonal wardrobe, perfect for a laid-back summer’s day, from dusk until dawn... Three harmonies of colour compose this summery wardrobe: a gradation of deep blue, reminiscent of indigo, the traditional colour of shibori, adorns pieces along with a pastel, tie-dye palette, adding its sky blue and ne sand shades to the collection. Last but not least, a warmer pink and red variation is inspired by beetroot or madder root, traditionally used for dyeing.     These three vibrant colours feature in a comprehensive collection including ready-to-wear pieces, such as a Monogram bomber jacket or a graphic one-piece swimsuit, to summer’s must-have footwear – at mules and sandals tied around the ankle, and watches. Hats and large scarves provide perfect coverage from the breeze. It goes without saying that ne leather goods – including the Neverfull tote, Keepall, Speedy and Néo Noé – are given pride of place in this great tie-dye wave, with its fresh, easily-matched style. The gradient motif adorns the iconic bags and clutches, as waves cover sand. For this collection, the must-have Onthego tote is exclusively embroidered with a holiday destination: Mykonos, Capri, Forte dei Marmi, Okinawa, Rio de Janeiro, Hawaii, Maui or Phuket, to name just a few. In total twenty- ve cities from all over the globe appear on the bag, allowing one to choose one’s favourite spot and show it o all summer long.   The collection will be available starting March 27th in Louis Vuitton stores.

Hermès launches L'ombre des Merveilles
213

Hermès launches L'ombre des Merveilles

Beauty   After catching the scent of the drifting seawater in Eau des Merveilles Bleue, Christine Nagel went looking for the shadow of the Miracles. She has designed something rich in contrast, between light and dark: a tantalizingly light touch of incense emphasizes the hesperidé notes of Eau des Merveilles, the dark-colored tonka bean enhances the perfume, while a pinch of black tea fringes the wood and reveals new bright spots. Lembre des Merveilles changes every moment into something special, the wearer is enveloped in a voile of soft, soft cashmere on which mysterious incense curls emerge. A truly magical texture that looms at the edge of the day. A fragrance that makes you swoon and whose shadow emphasizes the deep shine of the world. For the temptresses who are in charge of the day and night. The semicircular tilting acon "culbuto" designed by Serge Mansau has two flat undersides. It is a star-studded loupe that reveals the poetry of the world. The "clou de selle" seal of the House Hermès is engraved on the cap.   After catching the scent of the drifting seawater in Eau des Merveilles Bleue, Christine Nagel went looking for the shadow of the Miracles. She has designed something rich in contrast, between light and dark: a tantalizingly light touch of incense emphasizes the hesperidé notes of Eau des Merveilles, the dark-colored tonka bean enhances the perfume, while a pinch of black tea fringes the wood and reveals new bright spots. Lembre des Merveilles changes every moment into something special, the wearer is enveloped in a voile of soft, soft cashmere on which mysterious incense curls emerge. A truly magical texture that looms at the edge of the day. A fragrance that makes you swoon and whose shadow emphasizes the deep shine of the world. For the temptresses who are in charge of the day and night. The semicircular tilting acon "culbuto" designed by Serge Mansau has two flat undersides. It is a star-studded loupe that reveals the poetry of the world. The "clou de selle" seal of the House Hermès is engraved on the cap.

In conversation with Lucky Blue Smith
212

In conversation with Lucky Blue Smith

Men During the quarantine times, we had a chance to speak with Lucky Blue Smith in our "In conversation with" series.     What is your daily beauty regime? To be honest i truly don’t have one, i mean i wash my face but other than that i don’t have a regime i follow   How do you see the impact of the corona crisis on the general perception of fashion?  I think it’s shifting towards social media even more so and will continue to do that.   What is your favorite piece of underwear? Boxers.   Are you looking forward to something special after the corona crisis?  Going to the beach and auditions.   What is your favourite new thing you like since Quarantine time had started? I’m an introvert so my lifestyle hasn’t really changed much.    What is your favourite and least favourite modelling memory so far? My favorite was when i went on the Ellen show. I’ve never had a bad memory honestly.    How has becoming a father, changed your life? I definitely put more thought into everything i’m doing and  i’ve also matured a lot.   What is next in store for you? Got any new things coming up or have planned for? Right now i’m focusing on acting and my family. it’s tough to really have things planned out since we don’t know when this crisis will be over, but i’m using this time to learn more about real estate, other skills like a new language and things i’ve been passionate about.   Have you ever been to Amsterdam? If yes, describe your experience of Amsterdam in one sentence. I did and I loved it. Went there with my mom once.     What is your go-to work-out for staying in shape? 100 push ups a day.    Tell me about your favourite and least favourite do’s and dont’s in LA? Go to the beaches and not clubs.   Images photographed by Lucky himself. During the quarantine times, we had a chance to speak with Lucky Blue Smith in our "In conversation with" series.     What is your daily beauty regime? To be honest i truly don’t have one, i mean i wash my face but other than that i don’t have a regime i follow   How do you see the impact of the corona crisis on the general perception of fashion?  I think it’s shifting towards social media even more so and will continue to do that.   What is your favorite piece of underwear? Boxers.   Are you looking forward to something special after the corona crisis?  Going to the beach and auditions.   What is your favourite new thing you like since Quarantine time had started? I’m an introvert so my lifestyle hasn’t really changed much.    What is your favourite and least favourite modelling memory so far? My favorite was when i went on the Ellen show. I’ve never had a bad memory honestly.    How has becoming a father, changed your life? I definitely put more thought into everything i’m doing and  i’ve also matured a lot.   What is next in store for you? Got any new things coming up or have planned for? Right now i’m focusing on acting and my family. it’s tough to really have things planned out since we don’t know when this crisis will be over, but i’m using this time to learn more about real estate, other skills like a new language and things i’ve been passionate about.   Have you ever been to Amsterdam? If yes, describe your experience of Amsterdam in one sentence. I did and I loved it. Went there with my mom once.     What is your go-to work-out for staying in shape? 100 push ups a day.    Tell me about your favourite and least favourite do’s and dont’s in LA? Go to the beaches and not clubs.   Images photographed by Lucky himself.

Ninamounah 005
209

Ninamounah 005

Fashion Ninamounah releases their new 005 collection.   Team Credits :  Photo Nikola Lamburov Art direction Ferdi Sibbel HMU Bastien Zorzetto, assisted by Eva Agerbeek Light Hyung Balkema Digital Jason Tjon Affo Talent Karina, Marianne, Jacopo #NINAMOUNAH #005 Ninamounah releases their new 005 collection.   Team Credits :  Photo Nikola Lamburov Art direction Ferdi Sibbel HMU Bastien Zorzetto, assisted by Eva Agerbeek Light Hyung Balkema Digital Jason Tjon Affo Talent Karina, Marianne, Jacopo #NINAMOUNAH #005

loading
More articles