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Zalando brings the fashion industry and consumers together to close the gap between attitudes and behaviors around sustainable fashion
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Zalando brings the fashion industry and consumers together to close the gap between attitudes and behaviors around sustainable fashion

Sustainability Zalando publishes report with insights and recommendations to bridge the gap between what consumers say they want to do in terms of sustainability and what they actually do when buying fashion. To make it easier to make sustainable choices, Zalando is launching a new shopping experience that allows customers to search for what is important to them Zalando continues to invest in Pre-owned and also makes the offer available in Austria, the Czech Republic, Denmark, Finland, Ireland, Italy and Sweden.     Zalando, Europe's leading online fashion and lifestyle platform, today publishes the report, "It Takes Two: How the Industry and Consumers Can Close the Sustainability Attitude-Behavior Gap in Fashion." The report examines the difference between what people say they want to do and what they actually do. It shows that many customers find it difficult to apply their personal sustainability values ​​when buying clothes. The report contains clear recommendations on how to solve this problem by working together. In response to the findings and recommendations, Zalando is launching a new shopping experience that allows customers to browse the more sustainable range in a way that reflects the values ​​they pursue. In addition, Zalando continues to invest in Pre-owned and gives customers in seven new markets the opportunity to buy and trade in second-hand fashion themselves, after it has already been successfully launched in Belgium and the Netherlands, among others.     Based on consumer research conducted in five European countries *, the report states that the fashion industry must make sustainable choices more attractive, realistic and accessible. At the same time, consumers should give more priority to sustainability in their fashion choices, just as they do in other areas of their lives.     David Schneider, Co-CEO at Zalando, says: “We aim to have 25% of our gross trade volume (GMV) in more sustainable products by 2023. During the corona crisis, customers let us know that sustainable shopping has become more important than ever to them. However, when we asked them what they thought of sustainable fashion, the association “guilty” came to the fore. The feeling that came up the least was “fun”. If the fashion industry takes sustainability seriously, we need to resolve this dissonance around sustainability now to build a stronger future for fashion. ”     The “It Takes Two” report lists ten recommendations that can help fashion companies close the gap between attitude and behavior. The report identifies three priorities that need to be addressed quickly. First of all, the fashion industry must gain confidence with simple and convincing communication. Second, behavior change must be promoted. Finally, attention must be paid to circularity with solutions to close the chain.     Kate Heiny, Director Sustainability at Zalando, explains: “Our customers say that sustainability is very important to them, but they find it difficult to put these values ​​into action when they go shopping or online shopping. As a platform, our job is to empower ourselves, our brands and our customers to make more sustainable choices, inspire them to take joint action and drive lasting change. That's why we prepared this report, from which we can all learn: Zalando, the fashion industry and consumers. This report concluded that if we really want to close the gap between attitude and behavior that has existed in fashion for a long time, collaboration is the only solution. We will have to do it together; the fashion industry and our consumers. ”     Zalando wants to lead by example and has already implemented one of the report's recommendations: "Speak about sustainability in a way that everyone can understand." The recommendation is based on the finding that one in two customers does not understand what sustainability means in the context of fashion. Thanks to a new feature in the Zalando shop, customers can now browse the range based on the values ​​they consider important, such as water conservation, employee well-being, reuse of materials, animal welfare, limiting CO2 emissions and extending lifespan of fashion items. In 2018, Zalando already started labeling products with a "sustainability flag", such as items made with more sustainable materials or production methods. Today, this sustainable range already includes more than 80,000 items from more than 500 brands. With the launch of this new shopping experience, Zalando is taking it a step further in its drive to give consumers a better understanding of sustainable fashion, enabling them to make more informed choices.     This is a subject that is very important to us and we are happy to be sharing this with our readers.     Read more about it on their website: https://corporate.zalando.com/en/attitude-behavior-gap-report#foreword Zalando publishes report with insights and recommendations to bridge the gap between what consumers say they want to do in terms of sustainability and what they actually do when buying fashion. To make it easier to make sustainable choices, Zalando is launching a new shopping experience that allows customers to search for what is important to them Zalando continues to invest in Pre-owned and also makes the offer available in Austria, the Czech Republic, Denmark, Finland, Ireland, Italy and Sweden.     Zalando, Europe's leading online fashion and lifestyle platform, today publishes the report, "It Takes Two: How the Industry and Consumers Can Close the Sustainability Attitude-Behavior Gap in Fashion." The report examines the difference between what people say they want to do and what they actually do. It shows that many customers find it difficult to apply their personal sustainability values ​​when buying clothes. The report contains clear recommendations on how to solve this problem by working together. In response to the findings and recommendations, Zalando is launching a new shopping experience that allows customers to browse the more sustainable range in a way that reflects the values ​​they pursue. In addition, Zalando continues to invest in Pre-owned and gives customers in seven new markets the opportunity to buy and trade in second-hand fashion themselves, after it has already been successfully launched in Belgium and the Netherlands, among others.     Based on consumer research conducted in five European countries *, the report states that the fashion industry must make sustainable choices more attractive, realistic and accessible. At the same time, consumers should give more priority to sustainability in their fashion choices, just as they do in other areas of their lives.     David Schneider, Co-CEO at Zalando, says: “We aim to have 25% of our gross trade volume (GMV) in more sustainable products by 2023. During the corona crisis, customers let us know that sustainable shopping has become more important than ever to them. However, when we asked them what they thought of sustainable fashion, the association “guilty” came to the fore. The feeling that came up the least was “fun”. If the fashion industry takes sustainability seriously, we need to resolve this dissonance around sustainability now to build a stronger future for fashion. ”     The “It Takes Two” report lists ten recommendations that can help fashion companies close the gap between attitude and behavior. The report identifies three priorities that need to be addressed quickly. First of all, the fashion industry must gain confidence with simple and convincing communication. Second, behavior change must be promoted. Finally, attention must be paid to circularity with solutions to close the chain.     Kate Heiny, Director Sustainability at Zalando, explains: “Our customers say that sustainability is very important to them, but they find it difficult to put these values ​​into action when they go shopping or online shopping. As a platform, our job is to empower ourselves, our brands and our customers to make more sustainable choices, inspire them to take joint action and drive lasting change. That's why we prepared this report, from which we can all learn: Zalando, the fashion industry and consumers. This report concluded that if we really want to close the gap between attitude and behavior that has existed in fashion for a long time, collaboration is the only solution. We will have to do it together; the fashion industry and our consumers. ”     Zalando wants to lead by example and has already implemented one of the report's recommendations: "Speak about sustainability in a way that everyone can understand." The recommendation is based on the finding that one in two customers does not understand what sustainability means in the context of fashion. Thanks to a new feature in the Zalando shop, customers can now browse the range based on the values ​​they consider important, such as water conservation, employee well-being, reuse of materials, animal welfare, limiting CO2 emissions and extending lifespan of fashion items. In 2018, Zalando already started labeling products with a "sustainability flag", such as items made with more sustainable materials or production methods. Today, this sustainable range already includes more than 80,000 items from more than 500 brands. With the launch of this new shopping experience, Zalando is taking it a step further in its drive to give consumers a better understanding of sustainable fashion, enabling them to make more informed choices.     This is a subject that is very important to us and we are happy to be sharing this with our readers.     Read more about it on their website: https://corporate.zalando.com/en/attitude-behavior-gap-report#foreword

DIOR PRESENTS THE EXCEPTIONAL NEW DIOR SIGNATURE EYEWEAR
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DIOR PRESENTS THE EXCEPTIONAL NEW DIOR SIGNATURE EYEWEAR

Accessories Designed by Maria Grazia Chiuri for her Fall 2021 collection, the new Dior Signature eyewear line is available in four new styles, giving every look a touch of audacity. Graphic curves play with volumes in tortoiseshell or black acetate and come in square, butterfly, round or aviator shapes. Inspired by House codes, their temples are subtly punctuated with the “Christian Dior” signature – a distinctive symbol adorning several of the season’s accessories, such as the must-have Dior Book Tote, for a resolutely modern look. A new Dior essential, to discover in April 2021 or via an new Lens on Instagram, Facebook, Snapchat and 8th Wall. Designed by Maria Grazia Chiuri for her Fall 2021 collection, the new Dior Signature eyewear line is available in four new styles, giving every look a touch of audacity. Graphic curves play with volumes in tortoiseshell or black acetate and come in square, butterfly, round or aviator shapes. Inspired by House codes, their temples are subtly punctuated with the “Christian Dior” signature – a distinctive symbol adorning several of the season’s accessories, such as the must-have Dior Book Tote, for a resolutely modern look. A new Dior essential, to discover in April 2021 or via an new Lens on Instagram, Facebook, Snapchat and 8th Wall.

Gucci Presents the Gucci Beloved Talk Show
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Gucci Presents the Gucci Beloved Talk Show

Fashion For Gucci Beloved Lines, Creative Director Alessandro Michele has conjured up a version of the late-night “Hollywood” talk show that surprises, and playfully subverts the format. Appropriating this televisual convention as the setting, Gucci has once again partnered with cult artist, photographer, director Harmony Korine to create a new distinctive campaign.     The late-night TV talk show has become a pop culture staple – beaming the lives of the famous into our homes, a touch of glamour delivered with a sprinkling of good-humoured banter. Now for Gucci, a string of well-known stars, includingactor Awkwafina, actor and filmmaker Dakota Johnson, actor Diane Keaton, musician & actor Harry Styles, professional athlete & businesswoman Serena Williams and actor Sienna Miller, join actor and host James Corden on the set of the Beloved show, to talk about their latest exploits and – of course - their beloved handbag.     “We decided to show the concept of ‘beloved’ in an ironic way in the campaign, being inspired by the fact that bags are the protagonists in my life and in the lives of many other people,” explains Alessandro Michele. “We went back in time to the original TV talk shows, where the protagonist is the bag itself, the big star. Very often these creations are named after influential women who conditioned the habits and customs of many. It is precisely because they have great personalities that in the industry we gave them these powerful names; and now we have them in a show and twisted with the idea that there were two stars: the bag and the actual talent. A game of cross-references between the two great protagonists.”     The pieces featured are part of the four Gucci Beloved Lines, a reference to the House's past and the way it defines its now, and each is designed by Alessandro Michele with a contemporary approach to archival elements. These motifs and styles, so inherent and distinctly Gucci, become renewed in pieces that are created to be worn again and again, transcending seasons and trends. “I truly love and adore my handbags,” says Alessandro Michele. “Perhaps they will always be my greatest love, my favourite accessory. It was therefore natural for me to call some of the ones I created ‘Beloved’. The name comes from my own personal experience and my love for them.”     At the heart of the Gucci Beloved Lines is the Dionysus bag, which features two tiger heads shaped in the form of a spur, an ode to the Greek god who in myth is said to have crossed the river Tigris on a tiger sent to him by Zeus. Then there is the Gucci Horsebit 1955, distinguished by a double ring and bar, a motif that encapsulates the House’s rich equestrian heritage – a handbag connecting archival elements with contemporary details in an effortless way. Meanwhile, the GG Marmont is defined by the Double G, an archive-inspired styling of the initials of the House. And finally there is the Jackie 1961, known for its curved half-moon shape and emblematic piston closure. This is a bag that tells a story that spans eras, remaining timeless but always possessing a contemporary edge.     For an immersive experience to discover the lines, dedicated Gucci Pins – the series of ephemeral stores of the House – will launch internationally, with a distinctive design that puts under the spotlight the product offering. Keeping up with the digital-first approach of the House, tailored virtual contents will also be available on the Gucci App. A new game will debut on its ever-growing Arcade section, engaging gamers with products and props of the campaign – once again combining the past with the present to tell stories that speak of the future.     #GucciBeloved       CREDITS: Creative Director: Alessandro Michele Art Director: Christopher Simmonds Photographer & Director: Harmony Korine Make-up: Thomas De Kluyver Hair: Paul Hanlon For Gucci Beloved Lines, Creative Director Alessandro Michele has conjured up a version of the late-night “Hollywood” talk show that surprises, and playfully subverts the format. Appropriating this televisual convention as the setting, Gucci has once again partnered with cult artist, photographer, director Harmony Korine to create a new distinctive campaign.     The late-night TV talk show has become a pop culture staple – beaming the lives of the famous into our homes, a touch of glamour delivered with a sprinkling of good-humoured banter. Now for Gucci, a string of well-known stars, includingactor Awkwafina, actor and filmmaker Dakota Johnson, actor Diane Keaton, musician & actor Harry Styles, professional athlete & businesswoman Serena Williams and actor Sienna Miller, join actor and host James Corden on the set of the Beloved show, to talk about their latest exploits and – of course - their beloved handbag.     “We decided to show the concept of ‘beloved’ in an ironic way in the campaign, being inspired by the fact that bags are the protagonists in my life and in the lives of many other people,” explains Alessandro Michele. “We went back in time to the original TV talk shows, where the protagonist is the bag itself, the big star. Very often these creations are named after influential women who conditioned the habits and customs of many. It is precisely because they have great personalities that in the industry we gave them these powerful names; and now we have them in a show and twisted with the idea that there were two stars: the bag and the actual talent. A game of cross-references between the two great protagonists.”     The pieces featured are part of the four Gucci Beloved Lines, a reference to the House's past and the way it defines its now, and each is designed by Alessandro Michele with a contemporary approach to archival elements. These motifs and styles, so inherent and distinctly Gucci, become renewed in pieces that are created to be worn again and again, transcending seasons and trends. “I truly love and adore my handbags,” says Alessandro Michele. “Perhaps they will always be my greatest love, my favourite accessory. It was therefore natural for me to call some of the ones I created ‘Beloved’. The name comes from my own personal experience and my love for them.”     At the heart of the Gucci Beloved Lines is the Dionysus bag, which features two tiger heads shaped in the form of a spur, an ode to the Greek god who in myth is said to have crossed the river Tigris on a tiger sent to him by Zeus. Then there is the Gucci Horsebit 1955, distinguished by a double ring and bar, a motif that encapsulates the House’s rich equestrian heritage – a handbag connecting archival elements with contemporary details in an effortless way. Meanwhile, the GG Marmont is defined by the Double G, an archive-inspired styling of the initials of the House. And finally there is the Jackie 1961, known for its curved half-moon shape and emblematic piston closure. This is a bag that tells a story that spans eras, remaining timeless but always possessing a contemporary edge.     For an immersive experience to discover the lines, dedicated Gucci Pins – the series of ephemeral stores of the House – will launch internationally, with a distinctive design that puts under the spotlight the product offering. Keeping up with the digital-first approach of the House, tailored virtual contents will also be available on the Gucci App. A new game will debut on its ever-growing Arcade section, engaging gamers with products and props of the campaign – once again combining the past with the present to tell stories that speak of the future.     #GucciBeloved       CREDITS: Creative Director: Alessandro Michele Art Director: Christopher Simmonds Photographer & Director: Harmony Korine Make-up: Thomas De Kluyver Hair: Paul Hanlon

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Alexander McQueen presents the Curve Bag
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Alexander McQueen presents the Curve Bag

Accessories New for the Spring/Summer 2021 season is The Curve bag, a strong and contemporary design nished with a reference to the harness silhouette which has been central to the Alexander McQueen handwriting from the very early days of the house.     The Curve has a moulded silhouette, re ecting the stripped back approach and focus on silhouette that characterises the latest women’s ready-to-wear collection. A double- ap closure folds over, creating a pure and elliptical form. The body of the bag is hugged by the aforementioned harness - exaggerated and with all edges nished by hand.     The Curve is carried via an adjustable strap allowing the bag to be worn cross body or over the shoulder. An Alexander McQueen signature appears embossed on the front of the bag and a debossed seal features on the back.     A window display dedicated to The Curve bag will be installed at the Alexander McQueen London agship on Old Bond Street mid-April. Recalling the Spring/Summer 2021 lm, First Light, the bags move in waves, referencing the ebb and ow of the River Thames. This installation will later be rolled out to select McQueen flagships worldwide.     #McQueenCurve New for the Spring/Summer 2021 season is The Curve bag, a strong and contemporary design nished with a reference to the harness silhouette which has been central to the Alexander McQueen handwriting from the very early days of the house.     The Curve has a moulded silhouette, re ecting the stripped back approach and focus on silhouette that characterises the latest women’s ready-to-wear collection. A double- ap closure folds over, creating a pure and elliptical form. The body of the bag is hugged by the aforementioned harness - exaggerated and with all edges nished by hand.     The Curve is carried via an adjustable strap allowing the bag to be worn cross body or over the shoulder. An Alexander McQueen signature appears embossed on the front of the bag and a debossed seal features on the back.     A window display dedicated to The Curve bag will be installed at the Alexander McQueen London agship on Old Bond Street mid-April. Recalling the Spring/Summer 2021 lm, First Light, the bags move in waves, referencing the ebb and ow of the River Thames. This installation will later be rolled out to select McQueen flagships worldwide.     #McQueenCurve

The long awaited Heron Preston for Calvin Klein is here with a major campaign shot by Renell Medrano
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The long awaited Heron Preston for Calvin Klein is here with a major campaign shot by Renell Medrano

Fashion Through a shared vision, Heron Preston and Calvin Klein created a collection for real people. Preston came in as a creative consultant, first examining what he considered the brand’s most necessary and iconic pieces: the underwear, the white shirt, and expanded from there, remaining firmly within the guardrails of what is essential - no more, no less.     Preston says, “This goes beyond just a normal collaboration. I call it a collaboration 2.0., as the work we did, and how we did it, goes beyond just product design and placement. We tried to reshape and develop a new business language, while still fully embracing and respecting Calvin Klein’s culture, experience and history.”     “Working with Heron was such a perfect place to start. He sits at the crossroads of culture, interconnecting various disciplines - threading ways between youth and creativity. His modern way of thinking, and his approach to design and sustainability are very much aligned to the Calvin Klein brand. Heron brought a level of integrity to this collaboration, one that goes beyond the hype and actually wants to change from the inside out and influence the product,” says Jordan.       ABOUT THE NEW COLLECTION:     This collection serves as a minimalist canvas for creative exploration. The clothes come alive when worn by different people. It is a collection of pieces which are essential, but not generic. It is an elevation of baseline pieces that can be incorporated into any style. True to both the Calvin Klein brand DNA and Preston’s personal approach to design, the collection carries a unisex approach, Preston’s storytelling around essentials focuses on the pursuit of simplicity, revisiting styles and obsessing over details, always incorporating something new. A plain white t-shirt gets gussets under the armpits. Pieces are finished with raised ribbing and stitching that almost looks 3D. There is a special interior and exterior branding element to this collection. It is all about using familiar things in unfamiliar.     "The collection is so clean and sharp yet with amazing shapes and variety of cool colors such as ocean blue, orange, red and of course white, beige, grey etc. Definitely plenty of must-have pieces in the collection." We especially love that the collection was developed with close attention to environmental consciousness and more sustainable practices, a critical element to both Preston and Calvin Klein. All options were carefully considered: raw denim is used to save water, organic and recycled cotton are heavily featured, and packaging is plastic- free.        ABOUT THE BEAUTIFUL CAMPAIGN:      The campaign celebrates the raw and youthful spirit at the core of Calvin Klein’s brand identity and globally-recognized aesthetic. It is about capturing personality in natural moments and showcasing the lived experience of the clothing. The campaign takes an organic approach and features a diverse cast from Preston’s close circle and people who inspire him. From icons such as Nas and Stevie Williams to newcomers Jordan Alexander and Sabrina Fuentes, Calvin Klein continues its tradition of both seeking out emerging talent and fresh faces, to showcasing legendary figures reverberating the brand’s aesthetic and cultural attitude.       Explore more abut the new collection which is now available and campaign here:  https://www.calvinklein.nl   Through a shared vision, Heron Preston and Calvin Klein created a collection for real people. Preston came in as a creative consultant, first examining what he considered the brand’s most necessary and iconic pieces: the underwear, the white shirt, and expanded from there, remaining firmly within the guardrails of what is essential - no more, no less.     Preston says, “This goes beyond just a normal collaboration. I call it a collaboration 2.0., as the work we did, and how we did it, goes beyond just product design and placement. We tried to reshape and develop a new business language, while still fully embracing and respecting Calvin Klein’s culture, experience and history.”     “Working with Heron was such a perfect place to start. He sits at the crossroads of culture, interconnecting various disciplines - threading ways between youth and creativity. His modern way of thinking, and his approach to design and sustainability are very much aligned to the Calvin Klein brand. Heron brought a level of integrity to this collaboration, one that goes beyond the hype and actually wants to change from the inside out and influence the product,” says Jordan.       ABOUT THE NEW COLLECTION:     This collection serves as a minimalist canvas for creative exploration. The clothes come alive when worn by different people. It is a collection of pieces which are essential, but not generic. It is an elevation of baseline pieces that can be incorporated into any style. True to both the Calvin Klein brand DNA and Preston’s personal approach to design, the collection carries a unisex approach, Preston’s storytelling around essentials focuses on the pursuit of simplicity, revisiting styles and obsessing over details, always incorporating something new. A plain white t-shirt gets gussets under the armpits. Pieces are finished with raised ribbing and stitching that almost looks 3D. There is a special interior and exterior branding element to this collection. It is all about using familiar things in unfamiliar.     "The collection is so clean and sharp yet with amazing shapes and variety of cool colors such as ocean blue, orange, red and of course white, beige, grey etc. Definitely plenty of must-have pieces in the collection." We especially love that the collection was developed with close attention to environmental consciousness and more sustainable practices, a critical element to both Preston and Calvin Klein. All options were carefully considered: raw denim is used to save water, organic and recycled cotton are heavily featured, and packaging is plastic- free.        ABOUT THE BEAUTIFUL CAMPAIGN:      The campaign celebrates the raw and youthful spirit at the core of Calvin Klein’s brand identity and globally-recognized aesthetic. It is about capturing personality in natural moments and showcasing the lived experience of the clothing. The campaign takes an organic approach and features a diverse cast from Preston’s close circle and people who inspire him. From icons such as Nas and Stevie Williams to newcomers Jordan Alexander and Sabrina Fuentes, Calvin Klein continues its tradition of both seeking out emerging talent and fresh faces, to showcasing legendary figures reverberating the brand’s aesthetic and cultural attitude.       Explore more abut the new collection which is now available and campaign here:  https://www.calvinklein.nl  

Louis Vuitton is pleased to announce pop icons BTS as its latest House ambassadors
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Louis Vuitton is pleased to announce pop icons BTS as its latest House ambassadors

Fashion   With multi-platinum singles and albums, as well as a Grammy nomination under their belt, South Korean band BTS are undoubtly one of the most renowned and influential groups in the world. In breaking numerous Billboard and Guiness World Records, BTS's ubiquitous popularity resonates worldwide and Louis Vuitton is very happy to share news of their new role within the House.     #LouisVuitton #Virgilabloh #BTS   With multi-platinum singles and albums, as well as a Grammy nomination under their belt, South Korean band BTS are undoubtly one of the most renowned and influential groups in the world. In breaking numerous Billboard and Guiness World Records, BTS's ubiquitous popularity resonates worldwide and Louis Vuitton is very happy to share news of their new role within the House.     #LouisVuitton #Virgilabloh #BTS

GUCCI ANNOUNCES THE OPENING OF ITS NEW AMSTERDAM AIRPORT SCHIPHOL STORE
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GUCCI ANNOUNCES THE OPENING OF ITS NEW AMSTERDAM AIRPORT SCHIPHOL STORE

Fashion Gucci is pleased to announce the opening of its new store in Amsterdam Airport Schiphol, Netherlands. The store spans over 88 square meters and houses an array of Gucci’s products, from handbags and luggage to small leather goods, shoes, silks and eyewear.                                                                                                                        With a look that invites customers to feel welcome and relaxed, the interior design is discreet. Soft elements like velvet stools and a pouf, as well as armchairs and vintage dark wood display furniture, offset harder surfaces and industrial elements, such as rivets. Contemporary luxury is suggested not only by the employment of beautiful and idiosyncratic materials, but also through a determinedly spare use of space. In keeping with the elegant and contemporary eclecticism that characterises Gucci’s collections, the store sees the combination of traditional and modern, industrial and romantic. The concept effortlessly complements the product-offer from the House.     Contrasting merchandising elements represent different design codes of the House, and these combine to create curiosity, inviting customers to feel like they are constantly discovering new aspects of the store. Each Gucci boutique is therefore a “cabinet of curiosities”, created to delight and inspire.     The mood within the store is one of discretion, where understated drama is created by the surprising and unexpected combination of materials. Juxtaposition of this sort, where opposites forge a new connection, is repeated ubiquitously: technical, mechanical display contrast with the softness of the rich fabrics that adorn the rooms; wooden tables with velvet tops and the optical marble flooring complement the ivory white satin boiserie. Throughout the store, one finds sumptuous seats and a vintage rug. The result is a space that entices, surprises and feels personal to Gucci. Gucci is pleased to announce the opening of its new store in Amsterdam Airport Schiphol, Netherlands. The store spans over 88 square meters and houses an array of Gucci’s products, from handbags and luggage to small leather goods, shoes, silks and eyewear.                                                                                                                        With a look that invites customers to feel welcome and relaxed, the interior design is discreet. Soft elements like velvet stools and a pouf, as well as armchairs and vintage dark wood display furniture, offset harder surfaces and industrial elements, such as rivets. Contemporary luxury is suggested not only by the employment of beautiful and idiosyncratic materials, but also through a determinedly spare use of space. In keeping with the elegant and contemporary eclecticism that characterises Gucci’s collections, the store sees the combination of traditional and modern, industrial and romantic. The concept effortlessly complements the product-offer from the House.     Contrasting merchandising elements represent different design codes of the House, and these combine to create curiosity, inviting customers to feel like they are constantly discovering new aspects of the store. Each Gucci boutique is therefore a “cabinet of curiosities”, created to delight and inspire.     The mood within the store is one of discretion, where understated drama is created by the surprising and unexpected combination of materials. Juxtaposition of this sort, where opposites forge a new connection, is repeated ubiquitously: technical, mechanical display contrast with the softness of the rich fabrics that adorn the rooms; wooden tables with velvet tops and the optical marble flooring complement the ivory white satin boiserie. Throughout the store, one finds sumptuous seats and a vintage rug. The result is a space that entices, surprises and feels personal to Gucci.

The future of denim: fashion designers and artists create unique denim couture
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The future of denim: fashion designers and artists create unique denim couture

Sustainability On April 22nd, Earth Day, across the globe we stop and consider the well-being of the earth. On this occasion, creative agency The Visionary Lab and G-Star RAW, champions of sustainability in the denim industry, present DENIM FOR EARTH; a platform which demonstrates creatively and innovatively that art, fashion, denim and sustainability go hand in hand.     Fashion is an art of change:   The Visionary Lab invited fashion designers and artists – Karim Adduchi, Charlotte Bakkenes, Yuki Isshiki, Yulia Ivanova, Bagua Jody, Majid Karrouch, Ferry Schiffelers and Tess van Zalinge – to create denim couture, inspired by G-Star RAW circular denim innovations. The designers were inspired by traditional techniques, varying from upcycling denim through the ancient Japanese Sakiori method, where quilting breathes new life into discarded rags, to dying denim using plant-waste of red beets. Additionally they worked with denim waste and G-Star RAW 100% recyclable denim fabrics, employing washing techniques that don’t spill a single drop of water and use harmful chemicals. The resulting creations are as unexpected as they are diverse, ranging from a decorative hat piece to a little bow dress. This combination of creativity and innovation yields an artful ode to both craftsmanship and the planet.       Exhibition ‘DENIM FOR EARTH’   These earth-honouring denim creations, photographed by Wendelien Daan, are on show at the Rembrandt Square in the heart of Amsterdam from April 22nd till May 9th 2021. Multidisciplinary artistIrma de Vries adds an extra dimension to the exhibition with an augmented reality experience via the Moco-Play app. All artworks can also be admired digitally in the MOCO Museum’s online gallery (www.mocomuseum.com), launching on Earth Day.     Denim innovations for tomorrow   Our time demands prioritisation of climate change on the political agenda. The fashion industry too is waking up to the urgency, as fashion pacts are signed to reduce and limit pollution and waste. DENIM FOR EARTH is a platform that joins The Visionary Lab’s sustainable mission, G-Star RAW’s know-how, and fashion designers creativity. Its purpose is to drive positive change in the fashion industry by directing attention to innovative and sustainable solutions in the denim world. On April 22nd, Earth Day, across the globe we stop and consider the well-being of the earth. On this occasion, creative agency The Visionary Lab and G-Star RAW, champions of sustainability in the denim industry, present DENIM FOR EARTH; a platform which demonstrates creatively and innovatively that art, fashion, denim and sustainability go hand in hand.     Fashion is an art of change:   The Visionary Lab invited fashion designers and artists – Karim Adduchi, Charlotte Bakkenes, Yuki Isshiki, Yulia Ivanova, Bagua Jody, Majid Karrouch, Ferry Schiffelers and Tess van Zalinge – to create denim couture, inspired by G-Star RAW circular denim innovations. The designers were inspired by traditional techniques, varying from upcycling denim through the ancient Japanese Sakiori method, where quilting breathes new life into discarded rags, to dying denim using plant-waste of red beets. Additionally they worked with denim waste and G-Star RAW 100% recyclable denim fabrics, employing washing techniques that don’t spill a single drop of water and use harmful chemicals. The resulting creations are as unexpected as they are diverse, ranging from a decorative hat piece to a little bow dress. This combination of creativity and innovation yields an artful ode to both craftsmanship and the planet.       Exhibition ‘DENIM FOR EARTH’   These earth-honouring denim creations, photographed by Wendelien Daan, are on show at the Rembrandt Square in the heart of Amsterdam from April 22nd till May 9th 2021. Multidisciplinary artistIrma de Vries adds an extra dimension to the exhibition with an augmented reality experience via the Moco-Play app. All artworks can also be admired digitally in the MOCO Museum’s online gallery (www.mocomuseum.com), launching on Earth Day.     Denim innovations for tomorrow   Our time demands prioritisation of climate change on the political agenda. The fashion industry too is waking up to the urgency, as fashion pacts are signed to reduce and limit pollution and waste. DENIM FOR EARTH is a platform that joins The Visionary Lab’s sustainable mission, G-Star RAW’s know-how, and fashion designers creativity. Its purpose is to drive positive change in the fashion industry by directing attention to innovative and sustainable solutions in the denim world.

THE INCREDIBLE BURBERRY AUTUMN & WINTER 2021 WOMENSWEAR PRESENTATION
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THE INCREDIBLE BURBERRY AUTUMN & WINTER 2021 WOMENSWEAR PRESENTATION

Fashion ‘Throughout my life, my mother has been this incredible force of nature. As a single parent, she raised me and my eight sisters with unfaltering purpose and pride. So, naturally, I have always been drawn to strong women and, in turn, they have also given me the confidence to express my own femininity. They are not afraid to challenge expectations and I have always been in such awe of their determination. They are warriors. I wanted this collection to feel truly emblematic of the power of feminine energy: a modern armour that captures its characteristic fierce aura. There’s an underlying attitude to the collection that’s very British; of being unique, eccentric and totally authentic in how you express yourself. This presentation is a love letter to women and a celebration of their incomparable strength.’ - Riccardo Tisci, Burberry Chief Creative Officer     A symbolic sun rises, bringing a new dawn of opportunity. Mother Nature is iconised, and her strength celebrated as the provider of this new beginning. Riccardo Tisci’s Autumn/Winter 2021 womenswear presentation for Burberry sets out a bold interpretation of modern femininity; shedding archetypes and readdressing preconceptions. At its core, the collection carries a sense of unflinching pride and conviction. With a sense of fluidity, looks reinvent tradition, twist classicism and encourage freedom of expression. Set within the home of the brand, at Burberry’s flagship Regent Street store in London, an awe-inspiring incarnation of visionary British artist Shygirl introduces the presentation with an original spoken-word piece. The collection itself reflects Burberry’s distinctive character and attitude, reinvigorating hallmarks with a fresh perspective for the modern woman of today. This energy is encapsulated in a dynamic electronic soundtrack, rallying the models as they move confidently through the space.     Continuing to be inspired by the themes laid out at the Burberry Autumn/Winter 2021 menswear presentation, the collection pays homage to the indomitable force of Mother Nature and the widespread British craft and outdoor movements of the early 20th Century. With fluttering capes and references to flags, the collection nods to these groups who daringly ventured into nature, breaking with convention in their journey towards building a better future. This sense of optimism is palpable throughout the collection with showers of unexpected brightness – the rainbow shining through the rain.     Burberry has always empowered people to push boundaries and continues to challenge tradition today. For Autumn/Winter 2021, the fashion house embarks on the next stage of its exploration of modern femininity and masculinity with Riccardo Tisci re-writing the narrative, underscoring his collections with a sense of boldness and opportunity. ‘Throughout my life, my mother has been this incredible force of nature. As a single parent, she raised me and my eight sisters with unfaltering purpose and pride. So, naturally, I have always been drawn to strong women and, in turn, they have also given me the confidence to express my own femininity. They are not afraid to challenge expectations and I have always been in such awe of their determination. They are warriors. I wanted this collection to feel truly emblematic of the power of feminine energy: a modern armour that captures its characteristic fierce aura. There’s an underlying attitude to the collection that’s very British; of being unique, eccentric and totally authentic in how you express yourself. This presentation is a love letter to women and a celebration of their incomparable strength.’ - Riccardo Tisci, Burberry Chief Creative Officer     A symbolic sun rises, bringing a new dawn of opportunity. Mother Nature is iconised, and her strength celebrated as the provider of this new beginning. Riccardo Tisci’s Autumn/Winter 2021 womenswear presentation for Burberry sets out a bold interpretation of modern femininity; shedding archetypes and readdressing preconceptions. At its core, the collection carries a sense of unflinching pride and conviction. With a sense of fluidity, looks reinvent tradition, twist classicism and encourage freedom of expression. Set within the home of the brand, at Burberry’s flagship Regent Street store in London, an awe-inspiring incarnation of visionary British artist Shygirl introduces the presentation with an original spoken-word piece. The collection itself reflects Burberry’s distinctive character and attitude, reinvigorating hallmarks with a fresh perspective for the modern woman of today. This energy is encapsulated in a dynamic electronic soundtrack, rallying the models as they move confidently through the space.     Continuing to be inspired by the themes laid out at the Burberry Autumn/Winter 2021 menswear presentation, the collection pays homage to the indomitable force of Mother Nature and the widespread British craft and outdoor movements of the early 20th Century. With fluttering capes and references to flags, the collection nods to these groups who daringly ventured into nature, breaking with convention in their journey towards building a better future. This sense of optimism is palpable throughout the collection with showers of unexpected brightness – the rainbow shining through the rain.     Burberry has always empowered people to push boundaries and continues to challenge tradition today. For Autumn/Winter 2021, the fashion house embarks on the next stage of its exploration of modern femininity and masculinity with Riccardo Tisci re-writing the narrative, underscoring his collections with a sense of boldness and opportunity.

In conversation with ROSÉ, the new global ambassador of Tiffany & Co.
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In conversation with ROSÉ, the new global ambassador of Tiffany & Co.

Jewelry Tiffany & Co. announces member of girl group BLACKPINK and solo artist, ROSÉ, as its new global ambassador. ROSÉ, who has become one of the most idolized young women in music and fashion, will debut her new role in the 2021 Tiffany City HardWear digital campaign.     “I’ve always loved wearing Tiffany jewelry. To be part of an iconic brand that has been part of my life for a long time makes it that much more special to me,” says ROSÉ. “I am very honored and excited to be a part of the HardWear campaign and I can’t wait for everyone to see it.”     Based on a 1971 bracelet from The Tiffany Archive and having debuted in 2017, Tiffany City HardWear is inspired by the edge and energy of New York City. The campaign highlights the collection’s gauge links and industrial shapes—bold designs that play with tension, proportion and balance.     Emanating strength and confidence, ROSÉ wears the collection’s graphic 18k yellow and rose gold links accented with pavé diamonds. Tiffany chose ROSÉ to star in the new campaign for her bold personality and modern style influence—as someone who embodies the attitude and identity of the collection.     The campaign makes its global debut across Tiffany’s channels on Friday, April 23.     We had a delight speaking with her about the campaign.     What was it like shooting the latest Tiffany HardWear campaign? How does it feel being the face of such an iconic brand?     I’ve worn Tiffany jewelry since I was in high school. To be a part of such an iconic brand that has been a part of my life for a long time makes it that much more special to me. I am very honored and excited to be a part of the HardWear campaign that I absolutely adore, and I can’t wait for everyone to see it.     What do you like most about the HardWear collection and, how would you wear or style the pieces?   I love the HardWear collection because it is very stylish. I was super excited when I first heard that I would be campaigning for that collection. I love how bold and chic you can look. I’m very interested in layering my necklaces these days; nothing does it better than the HardWear collection.     Are you more of a rose, yellow or white gold person? . I would usually go for rose gold, but ever since I started wearing the HardWear collection I’ve been into yellow gold. Originally, I used to think that yellow gold seemed a bit too fancy, but I’m definitely enjoying how fancy and fashionable the HardWear collection in yellow gold looks on me these days.     Jewelry is always said to be a very personal thing. What was your very first memory of Tiffany & Co. or its jewelry?   Tiffany jewelry has been a part of my life since way back in high school. We used to gather money to gift each other cute little Tiffany necklaces and there was always that special excitement of receiving that classic, Tiffany Blue® shopping bag. I love how everyone at any age can always enjoy a bit of Tiffany jewelry in their lives.     Tiffany HardWear embodies the attitude and edge of modern cities. What is your favorite city and why?   My favorite city has got to be New York City. When I visited New York for the first time, I was absolutely star stuck and blown away at all the tall buildings and busy streets. I hadn’t noticed that all of my favorite movies were based in New York until I was right there. It was the city that I had fallen in love with in the movies. And I love how the HardWear collection is inspired by the attitude of modern cities. As a city-lover myself, I couldn’t explain a better reason as to why I instantly fell in love with the hardware collection and its mesmerizing shapes.     What has inspired you creatively recently? What do you think of the Tiffany HardWear collection’s industrial yet elegant shapes?   I think small things in my everyday life inspires me the most. It doesn’t have to be anything grand but something that’s effortlessly embedded in our lifestyles. Which is why I feel much more drawn to the HardWear collection’s industrial shapes. I love how intricate and edgy the design is.     Tiffany HardWear is all about being bold. When is the last time you felt that you did something bold? Where did that fearlessness come from?   I think everyone is tested with new obstacles every single day. I feel bold when I stand up for my own opinions. Whether it be a small decision or a big one that follows large responsibility. I think knowing how to stick up for yourself on a daily basis is definitely a definition for boldness.     How do you feel when you put on a beautiful piece of jewelry?   Like any others feel when they put on jewelry! All sorts of butterflies. Jewelry is always a lot of fun. When we put together an outfit for the day, whether that be for an everyday look or a whole extra look for a day at work, jewelry is always the cherry on top. You’ll never know how the outfit looks like until you add the jewelry.     Who would you most want to have breakfast at Tiffany’s with? What would you order?   If they allow pets, then I would definitely go with my puppy, Hank. I would probably just order a good old English breakfast meal and freshly squeezed orange juice.     When did you receive your first piece of Tiffany jewelry?   In my memory, I think it was some white gold earrings in the classic Tiffany charm shape that my mum got me when I pierced my ears for the first time in 7th grade.       Who or what has made you feel empowered recently?   Standing up for my own opinions and trusting in them. Even if it’s for the smallest things.     Who are some of the women that you admire in your life?   My mum. I still remember my mum when she used to work full time back in New Zealand. How she would dress up in the most chic, boss-black fitted blazer and pencil skirt. Her dark red lipstick and perfectly styled hair. She always looked like a boss and she was always my idol. I always wanted to look like her when I grew up. I admire her in so many ways. How responsible, respectful and kind she is to the people around her. And mostly, I admire her for her unconditional love towards me and my sister. She is one selfless yet strong and independent human being. Tiffany & Co. announces member of girl group BLACKPINK and solo artist, ROSÉ, as its new global ambassador. ROSÉ, who has become one of the most idolized young women in music and fashion, will debut her new role in the 2021 Tiffany City HardWear digital campaign.     “I’ve always loved wearing Tiffany jewelry. To be part of an iconic brand that has been part of my life for a long time makes it that much more special to me,” says ROSÉ. “I am very honored and excited to be a part of the HardWear campaign and I can’t wait for everyone to see it.”     Based on a 1971 bracelet from The Tiffany Archive and having debuted in 2017, Tiffany City HardWear is inspired by the edge and energy of New York City. The campaign highlights the collection’s gauge links and industrial shapes—bold designs that play with tension, proportion and balance.     Emanating strength and confidence, ROSÉ wears the collection’s graphic 18k yellow and rose gold links accented with pavé diamonds. Tiffany chose ROSÉ to star in the new campaign for her bold personality and modern style influence—as someone who embodies the attitude and identity of the collection.     The campaign makes its global debut across Tiffany’s channels on Friday, April 23.     We had a delight speaking with her about the campaign.     What was it like shooting the latest Tiffany HardWear campaign? How does it feel being the face of such an iconic brand?     I’ve worn Tiffany jewelry since I was in high school. To be a part of such an iconic brand that has been a part of my life for a long time makes it that much more special to me. I am very honored and excited to be a part of the HardWear campaign that I absolutely adore, and I can’t wait for everyone to see it.     What do you like most about the HardWear collection and, how would you wear or style the pieces?   I love the HardWear collection because it is very stylish. I was super excited when I first heard that I would be campaigning for that collection. I love how bold and chic you can look. I’m very interested in layering my necklaces these days; nothing does it better than the HardWear collection.     Are you more of a rose, yellow or white gold person? . I would usually go for rose gold, but ever since I started wearing the HardWear collection I’ve been into yellow gold. Originally, I used to think that yellow gold seemed a bit too fancy, but I’m definitely enjoying how fancy and fashionable the HardWear collection in yellow gold looks on me these days.     Jewelry is always said to be a very personal thing. What was your very first memory of Tiffany & Co. or its jewelry?   Tiffany jewelry has been a part of my life since way back in high school. We used to gather money to gift each other cute little Tiffany necklaces and there was always that special excitement of receiving that classic, Tiffany Blue® shopping bag. I love how everyone at any age can always enjoy a bit of Tiffany jewelry in their lives.     Tiffany HardWear embodies the attitude and edge of modern cities. What is your favorite city and why?   My favorite city has got to be New York City. When I visited New York for the first time, I was absolutely star stuck and blown away at all the tall buildings and busy streets. I hadn’t noticed that all of my favorite movies were based in New York until I was right there. It was the city that I had fallen in love with in the movies. And I love how the HardWear collection is inspired by the attitude of modern cities. As a city-lover myself, I couldn’t explain a better reason as to why I instantly fell in love with the hardware collection and its mesmerizing shapes.     What has inspired you creatively recently? What do you think of the Tiffany HardWear collection’s industrial yet elegant shapes?   I think small things in my everyday life inspires me the most. It doesn’t have to be anything grand but something that’s effortlessly embedded in our lifestyles. Which is why I feel much more drawn to the HardWear collection’s industrial shapes. I love how intricate and edgy the design is.     Tiffany HardWear is all about being bold. When is the last time you felt that you did something bold? Where did that fearlessness come from?   I think everyone is tested with new obstacles every single day. I feel bold when I stand up for my own opinions. Whether it be a small decision or a big one that follows large responsibility. I think knowing how to stick up for yourself on a daily basis is definitely a definition for boldness.     How do you feel when you put on a beautiful piece of jewelry?   Like any others feel when they put on jewelry! All sorts of butterflies. Jewelry is always a lot of fun. When we put together an outfit for the day, whether that be for an everyday look or a whole extra look for a day at work, jewelry is always the cherry on top. You’ll never know how the outfit looks like until you add the jewelry.     Who would you most want to have breakfast at Tiffany’s with? What would you order?   If they allow pets, then I would definitely go with my puppy, Hank. I would probably just order a good old English breakfast meal and freshly squeezed orange juice.     When did you receive your first piece of Tiffany jewelry?   In my memory, I think it was some white gold earrings in the classic Tiffany charm shape that my mum got me when I pierced my ears for the first time in 7th grade.       Who or what has made you feel empowered recently?   Standing up for my own opinions and trusting in them. Even if it’s for the smallest things.     Who are some of the women that you admire in your life?   My mum. I still remember my mum when she used to work full time back in New Zealand. How she would dress up in the most chic, boss-black fitted blazer and pencil skirt. Her dark red lipstick and perfectly styled hair. She always looked like a boss and she was always my idol. I always wanted to look like her when I grew up. I admire her in so many ways. How responsible, respectful and kind she is to the people around her. And mostly, I admire her for her unconditional love towards me and my sister. She is one selfless yet strong and independent human being.

Our new digital cover editorial  in collaboration with DIESEL
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Our new digital cover editorial in collaboration with DIESEL

Fashion We are excited to be releasing our digital cover collaboration with DIESEL by Glenn Martens, captured by Koers von Cremer.       Team:  Photography - Koers von Cremer @koersvoncremer Fashion and videography - Gino Gurrieri @ginogurrieri Hair and makeup - Wout Philippo for Mádara Cosmetics and Redken @woutphilippobeauty Casting - Timotej Letonja @timiletonja Fashion assistance - Magdalena Roe @magdalenaroe Videography assistance - Jelle van Brakel Models - Alpha and Heritier at The Movement Models @themovementmodels all fashion - DIESEL @diesel#DieselxDiesel #NumeroNetherlands #digitalcover   discover the new collection here:https://nl.diesel.com/en/unisex/dieselxdiesel/ We are excited to be releasing our digital cover collaboration with DIESEL by Glenn Martens, captured by Koers von Cremer.       Team:  Photography - Koers von Cremer @koersvoncremer Fashion and videography - Gino Gurrieri @ginogurrieri Hair and makeup - Wout Philippo for Mádara Cosmetics and Redken @woutphilippobeauty Casting - Timotej Letonja @timiletonja Fashion assistance - Magdalena Roe @magdalenaroe Videography assistance - Jelle van Brakel Models - Alpha and Heritier at The Movement Models @themovementmodels all fashion - DIESEL @diesel#DieselxDiesel #NumeroNetherlands #digitalcover   discover the new collection here:https://nl.diesel.com/en/unisex/dieselxdiesel/

LACOSTE PRESENTS THE NEW CAMPAIGN "CROCODILES PLAY COLLECTIVE"
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LACOSTE PRESENTS THE NEW CAMPAIGN "CROCODILES PLAY COLLECTIVE"

Fashion Moving freely and connecting different cultures are the special powers of the crocodile, the iconic emblem of the Lacoste brand. Since 1933, it has transcended time, styles and genres. It has no borders. In continuous movement, it reinvents itself in collaboration with those who wear it, capable of embracing all nuances, regardless of the era. Its playground has no limits, it is open to all and welcomes every type of character. The result is an infinite palette of encounters which find harmony in their contrasts. It celebrates the beauty of the game of life when our differences come together creatively.     This is the story that Lacoste wants to share. To go further, together. Our differences, once united, make us richer and stronger. The elegance of the collective and life.     THE POLO SHIRT AS COMMON DENOMINATOR     It is time to embrace and celebrate the differences that bring us together. We do this here with a cast of seven passionate, talented creatives. They wear polo shirts with a sense of elegance that is their own. They are captured in their cities, in the surroundings that inspire them daily. Five cities (Paris, New York, Berlin, Los Angeles, London) and seven photographers, to conjure multiple points of view.   A classic monotone or in full color, fitted or oversized, new or vintage, store bought or passed down through generations, the Lacoste polo shirt becomes the common denominator of those who share the values of the crocodile. This emblematic object becomes a platform of expression that allows you to tell your story.       SEVEN AMBASSADORS, SEVEN PHOTOGRAPHERS, ONE STORY     This spring, Lacoste is unveiling a campaign representative of the diversity that has always epitomized the brand. It is not one single ambassador, but seven creative people from all over the world, who are shaping the image of the brand. A$AP Nast, Peggy Gou, Evan Mock, Louise Bourgoin, Sonny Hall, Mélanie Thierry and Salif Gueye. Shot in their home cities, alongside their close circles of friends and family, by a creative team of their own choice, collectively personifying the crocodile in their own way. A way to celebrate the mythical agility of the Lacoste polo shirt, but also to underline the unifying and collective power of Lacoste.     In Los Angeles, rapper and Lacoste fan A$AP Nast invites his friends DJAVAN and Cory before the lens of photographer Melodie McDaniel. Tattooed on his chest or embroidered on his polo shirts, the performer "always carries the spirit of the crocodile.”     Over in Berlin, DJ and entrepreneur Peggy Gou is immortalized by Vitali Gelwich, alongside her “closest friends, the family we choose.”     In New York, skater, actor and model Evan Mock brings together his brother, sister and a skateboarder friend for an intimate shoot with photographer Stef Mitchell. Four people "ambitious and always ready to pursue their dreams.”     Crossing over to the British capital, Elliot James Kennedy immortalizes the young poetSonny Hall and his entourage in a typical London atmosphere. For him, to be collective is to feel "connected.”     Whilst in Paris, the historical home of Lacoste, French actresses Louise Bourgoinand Mélanie Thierry are photographed with their loved ones by Quentin de Briey and Joshua Woods respectively. Salif Gueye, true to himself, dances in the streets of the French capital with three of his comrade dancers, before the lens of Ilyes Griyeb. For him, his collective is his "family.”     Seven faces, five cities, seven photographers ... for one story only: their own. Moving freely and connecting different cultures are the special powers of the crocodile, the iconic emblem of the Lacoste brand. Since 1933, it has transcended time, styles and genres. It has no borders. In continuous movement, it reinvents itself in collaboration with those who wear it, capable of embracing all nuances, regardless of the era. Its playground has no limits, it is open to all and welcomes every type of character. The result is an infinite palette of encounters which find harmony in their contrasts. It celebrates the beauty of the game of life when our differences come together creatively.     This is the story that Lacoste wants to share. To go further, together. Our differences, once united, make us richer and stronger. The elegance of the collective and life.     THE POLO SHIRT AS COMMON DENOMINATOR     It is time to embrace and celebrate the differences that bring us together. We do this here with a cast of seven passionate, talented creatives. They wear polo shirts with a sense of elegance that is their own. They are captured in their cities, in the surroundings that inspire them daily. Five cities (Paris, New York, Berlin, Los Angeles, London) and seven photographers, to conjure multiple points of view.   A classic monotone or in full color, fitted or oversized, new or vintage, store bought or passed down through generations, the Lacoste polo shirt becomes the common denominator of those who share the values of the crocodile. This emblematic object becomes a platform of expression that allows you to tell your story.       SEVEN AMBASSADORS, SEVEN PHOTOGRAPHERS, ONE STORY     This spring, Lacoste is unveiling a campaign representative of the diversity that has always epitomized the brand. It is not one single ambassador, but seven creative people from all over the world, who are shaping the image of the brand. A$AP Nast, Peggy Gou, Evan Mock, Louise Bourgoin, Sonny Hall, Mélanie Thierry and Salif Gueye. Shot in their home cities, alongside their close circles of friends and family, by a creative team of their own choice, collectively personifying the crocodile in their own way. A way to celebrate the mythical agility of the Lacoste polo shirt, but also to underline the unifying and collective power of Lacoste.     In Los Angeles, rapper and Lacoste fan A$AP Nast invites his friends DJAVAN and Cory before the lens of photographer Melodie McDaniel. Tattooed on his chest or embroidered on his polo shirts, the performer "always carries the spirit of the crocodile.”     Over in Berlin, DJ and entrepreneur Peggy Gou is immortalized by Vitali Gelwich, alongside her “closest friends, the family we choose.”     In New York, skater, actor and model Evan Mock brings together his brother, sister and a skateboarder friend for an intimate shoot with photographer Stef Mitchell. Four people "ambitious and always ready to pursue their dreams.”     Crossing over to the British capital, Elliot James Kennedy immortalizes the young poetSonny Hall and his entourage in a typical London atmosphere. For him, to be collective is to feel "connected.”     Whilst in Paris, the historical home of Lacoste, French actresses Louise Bourgoinand Mélanie Thierry are photographed with their loved ones by Quentin de Briey and Joshua Woods respectively. Salif Gueye, true to himself, dances in the streets of the French capital with three of his comrade dancers, before the lens of Ilyes Griyeb. For him, his collective is his "family.”     Seven faces, five cities, seven photographers ... for one story only: their own.

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