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GCDS LAUNCHES ITS FIRST EVER EYEWEAR CAMPAIGN  “ALL THE FACES OF GCDS”
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GCDS LAUNCHES ITS FIRST EVER EYEWEAR CAMPAIGN “ALL THE FACES OF GCDS”

Accessories Glasses are the closest thing to a mask that is legitimized as accessories for the eyes. GCDS comes full force with its first eyewear campaign set out with the intent to express the different faces and facets that represent the brand. When it comes to the idea of hiding emotions or showing excitement, the attention is not on the glasses but on all the faces – those that will hide, express or play sexy in order to allow themselves to Be.     The images shot by Vito Fernicola under the direction of Giuliano Calza, Creative Director and Co-Founder of GCDS, accentuate the different emotions one feels while wearing GCDS eyewear, licensed by Marcolin.     The cast of the campaign embodies the brand’s unique approach to today’s world. The GCDS crew represents fresh, young faces including Marco Varcoe, Alva Claire, Magdaleno Delgado and Leebo Freeman.     The eyewear reflects the brand’s playful yet elegant and researched style through a line of Divah masks and Felini squared shapes. A second drop of designs features brighter styles like the City and Kitty masks or the Cherry lenses.     The campaign is presented as a sneak peak of two different worlds - the black and white tones that hide the rebellious side and the colourful and vivid imagery where talents are allowed to be light and up beat, both extremely signature sides of GCDS!     The new collection will be available from June 17th at gcdswear.com, GCDS London, Milan and Rome as well as select optical shops in Italy.   TEAM: Photographed by : Vito Fernicola Creative Direction by : Giuliano Calza Styled by: Helena Tejedor Hair by: Ramona Eschbach Make up by: Patrick Glatthaar Talents: Marco Varcoe, Alva Claire, Magdaleno Delgado and Leebo Freeman Glasses are the closest thing to a mask that is legitimized as accessories for the eyes. GCDS comes full force with its first eyewear campaign set out with the intent to express the different faces and facets that represent the brand. When it comes to the idea of hiding emotions or showing excitement, the attention is not on the glasses but on all the faces – those that will hide, express or play sexy in order to allow themselves to Be.     The images shot by Vito Fernicola under the direction of Giuliano Calza, Creative Director and Co-Founder of GCDS, accentuate the different emotions one feels while wearing GCDS eyewear, licensed by Marcolin.     The cast of the campaign embodies the brand’s unique approach to today’s world. The GCDS crew represents fresh, young faces including Marco Varcoe, Alva Claire, Magdaleno Delgado and Leebo Freeman.     The eyewear reflects the brand’s playful yet elegant and researched style through a line of Divah masks and Felini squared shapes. A second drop of designs features brighter styles like the City and Kitty masks or the Cherry lenses.     The campaign is presented as a sneak peak of two different worlds - the black and white tones that hide the rebellious side and the colourful and vivid imagery where talents are allowed to be light and up beat, both extremely signature sides of GCDS!     The new collection will be available from June 17th at gcdswear.com, GCDS London, Milan and Rome as well as select optical shops in Italy.   TEAM: Photographed by : Vito Fernicola Creative Direction by : Giuliano Calza Styled by: Helena Tejedor Hair by: Ramona Eschbach Make up by: Patrick Glatthaar Talents: Marco Varcoe, Alva Claire, Magdaleno Delgado and Leebo Freeman

LOUIS VUITTON PRESENTS THE WOMEN’S CRUISE 2022 COLLECTION
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LOUIS VUITTON PRESENTS THE WOMEN’S CRUISE 2022 COLLECTION

Fashion A new town: Cergy-Pontoise   A place: Axe Majeur, a monumental masterpiece by the late artist Dani Karavan   Axe Majeur, near Paris, transforms a promenade into fantastical reveries. A sculpture conceived like a beautiful utopia, by a humanist artist whose compassionate, peaceful works are scattered around around the world. An architecture of reconciliation, where water, light, wind, sand, concrete, stone, and steel create a felicitous relationship between nature, space, and time. With the 2022 Cruise collection, Louis Vuitton steps into this singular geometry, from the “Ile Astronomique” to “Le Douze Colonnes” and “Le Jardin des Droits de l’Homme,” culminating in “La Passerelle,” opening as many imaginary portals to traverse the atmosphere and — why not? — touch infinity. An optimistic company akin to luminous “marching bands” of joyful color. A collection of proud, positive looks that advance straight ahead, serenely. They are the picture of harmony in an environment that is so close and yet so far away, borderless and open to adventure. One needs nothing more than the most beautiful of passports: creation. As ever, it is unlimited and free. A new town: Cergy-Pontoise   A place: Axe Majeur, a monumental masterpiece by the late artist Dani Karavan   Axe Majeur, near Paris, transforms a promenade into fantastical reveries. A sculpture conceived like a beautiful utopia, by a humanist artist whose compassionate, peaceful works are scattered around around the world. An architecture of reconciliation, where water, light, wind, sand, concrete, stone, and steel create a felicitous relationship between nature, space, and time. With the 2022 Cruise collection, Louis Vuitton steps into this singular geometry, from the “Ile Astronomique” to “Le Douze Colonnes” and “Le Jardin des Droits de l’Homme,” culminating in “La Passerelle,” opening as many imaginary portals to traverse the atmosphere and — why not? — touch infinity. An optimistic company akin to luminous “marching bands” of joyful color. A collection of proud, positive looks that advance straight ahead, serenely. They are the picture of harmony in an environment that is so close and yet so far away, borderless and open to adventure. One needs nothing more than the most beautiful of passports: creation. As ever, it is unlimited and free.

C.P. COMPANY 971-021 PRESENTS CHAPTER 04
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C.P. COMPANY 971-021 PRESENTS CHAPTER 04

Fashion After 50 years, C.P. Company celebrates its history with a book: "C.P. Company 971 - 021. An informal history of Italian sportswear", curated by Lodovico Pignatti Morano and with photographs by Neil Bedford. The first monograph dedicated to the legendary clothing branded, the book traces C.P. Company history seen through the personal stories of 50 personalities strongly bonded with the brand. From the historical designers - such as Moreno Ferrari, Alessandro Pungetti and Paul Harvey - to Massimo Osti family and closest friends, until fans and collectors from across different generations and parts of the world.     It was 1971 when Massimo Osti, a young graphic designer from Bologna created his own label of t-shirts, Chester Perry. That moment gave birth to an amazing journey: he began to experiment with a new style of garments and new manufacturing processes, completely innovative in the textile industry.   This research brought him to give his collections a sort of “lived-in look”, with natural shades of colour, a unique comfort and functionality inspired by military uniforms and workwear, which would become the founding components of his success and a milestone for sportswear and "fashion" subcultures: from the Milanese paninari to British football casuals. C.P. Company created clothes that looked like they had been worn forever, that people had continued to use without ever throwing them away.   The volume wants also to function as a glossary of C.P. Company main design and manufacturing techniques, highlighting moments, technical innovations and fabrics which express the spirit of the brand and speak to its relevance in fashion system.   Distributed by IDEA BOOKS (https://www.ideanow.online), the book will be avaialble, from June 17th, on 50.cpcompany.com and in all C.P. Company flagship stores in Milan, Amsterdam, London, Seoul and Tokyo.   "Each and every one of these 50 is “self-styled”, that is to say they have independently chosen what to wear and how, almost always entirely from their own wardrobe.” (Lodovico Pignatti Morano)   "In military structure, a company consists of up to 250 soldiers, made up of between three to six platoons, each consisting of around 50 men. Therefore, what you will see within this book is represents just one platoon from C.P. Company. Freely recruited from various professions, they include window cleaners, rock stars, tattooists, stylists, entrepreneurs, graffiti artists, publishers, teachers, designers, H.R. managers, curators, shopkeepers, photographers, rappers, civil servants, film directors, and postmen.” (Andrew Groves)   “The ability to understand the present and interpret it…And in some way this is the meaning of this book: a gallery of portraits of real people, all very different from each other, some famous, some not, some young, some old, all united by their profound relationship to this brand. These are people for whom C.P. Company has represented something more than just a brand of clothing to wear; for them it has become an idea, something that has signaled important moments in their life, and with which they have created an empathetic relationship.” (Lorenzo Osti) After 50 years, C.P. Company celebrates its history with a book: "C.P. Company 971 - 021. An informal history of Italian sportswear", curated by Lodovico Pignatti Morano and with photographs by Neil Bedford. The first monograph dedicated to the legendary clothing branded, the book traces C.P. Company history seen through the personal stories of 50 personalities strongly bonded with the brand. From the historical designers - such as Moreno Ferrari, Alessandro Pungetti and Paul Harvey - to Massimo Osti family and closest friends, until fans and collectors from across different generations and parts of the world.     It was 1971 when Massimo Osti, a young graphic designer from Bologna created his own label of t-shirts, Chester Perry. That moment gave birth to an amazing journey: he began to experiment with a new style of garments and new manufacturing processes, completely innovative in the textile industry.   This research brought him to give his collections a sort of “lived-in look”, with natural shades of colour, a unique comfort and functionality inspired by military uniforms and workwear, which would become the founding components of his success and a milestone for sportswear and "fashion" subcultures: from the Milanese paninari to British football casuals. C.P. Company created clothes that looked like they had been worn forever, that people had continued to use without ever throwing them away.   The volume wants also to function as a glossary of C.P. Company main design and manufacturing techniques, highlighting moments, technical innovations and fabrics which express the spirit of the brand and speak to its relevance in fashion system.   Distributed by IDEA BOOKS (https://www.ideanow.online), the book will be avaialble, from June 17th, on 50.cpcompany.com and in all C.P. Company flagship stores in Milan, Amsterdam, London, Seoul and Tokyo.   "Each and every one of these 50 is “self-styled”, that is to say they have independently chosen what to wear and how, almost always entirely from their own wardrobe.” (Lodovico Pignatti Morano)   "In military structure, a company consists of up to 250 soldiers, made up of between three to six platoons, each consisting of around 50 men. Therefore, what you will see within this book is represents just one platoon from C.P. Company. Freely recruited from various professions, they include window cleaners, rock stars, tattooists, stylists, entrepreneurs, graffiti artists, publishers, teachers, designers, H.R. managers, curators, shopkeepers, photographers, rappers, civil servants, film directors, and postmen.” (Andrew Groves)   “The ability to understand the present and interpret it…And in some way this is the meaning of this book: a gallery of portraits of real people, all very different from each other, some famous, some not, some young, some old, all united by their profound relationship to this brand. These are people for whom C.P. Company has represented something more than just a brand of clothing to wear; for them it has become an idea, something that has signaled important moments in their life, and with which they have created an empathetic relationship.” (Lorenzo Osti)

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Zalando launches the Festival of Optimism
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Zalando launches the Festival of Optimism

Events Zalando, Europe's leading online fashion and lifestyle platform, is hosting the 'Festival of Optimism' celebrating fashion and art and bringing people from across the continent together to dance, sing and laugh – as part of the new summer campaign' Activists of Optimism'. During the festival, various events and playful pop-up initiatives are organized throughout Europe to spread happiness and create connection after a year full of lockdowns and restrictions. On Saturday 19 June, Zalando will let the Netherlands go wild with paint bombs at the Wall of Optimism in three major cities. In front of The Student Hotel Amsterdam City, on the Stationsplein in Utrecht and in the middle of the Markt in Maastricht, passers-by can write positive thoughts on paint balloons and throw them against a wall. With a colorful explosion of paint, they literally spread their positivity and collectively create a 'Wall of Optimism'. Zalando captures this moment with Polaroid photos that the participants can take home. The festival will conclude on June 21 with The Longest Set of Summer, a 16-hour DJ set. Together with Mixmag, the largest magazine for dance music and club culture, Zalando hosts a live stream from dawn to dusk that can be followed for free on Mixmag's YouTube channel.     #ActivistsofOptimism  @Zalando   Zalando, Europe's leading online fashion and lifestyle platform, is hosting the 'Festival of Optimism' celebrating fashion and art and bringing people from across the continent together to dance, sing and laugh – as part of the new summer campaign' Activists of Optimism'. During the festival, various events and playful pop-up initiatives are organized throughout Europe to spread happiness and create connection after a year full of lockdowns and restrictions. On Saturday 19 June, Zalando will let the Netherlands go wild with paint bombs at the Wall of Optimism in three major cities. In front of The Student Hotel Amsterdam City, on the Stationsplein in Utrecht and in the middle of the Markt in Maastricht, passers-by can write positive thoughts on paint balloons and throw them against a wall. With a colorful explosion of paint, they literally spread their positivity and collectively create a 'Wall of Optimism'. Zalando captures this moment with Polaroid photos that the participants can take home. The festival will conclude on June 21 with The Longest Set of Summer, a 16-hour DJ set. Together with Mixmag, the largest magazine for dance music and club culture, Zalando hosts a live stream from dawn to dusk that can be followed for free on Mixmag's YouTube channel.     #ActivistsofOptimism  @Zalando  

C4P x Clay Arlington x Carhartt WIP present UNIFORM FOR CHANGE capsule
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C4P x Clay Arlington x Carhartt WIP present UNIFORM FOR CHANGE capsule

Art This Wednesday, June 16th, C4P x Clay Arlington x Carhartt WIP will present their UNIFORM FOR CHANGE collection in the Carhartt WIP brand store in Amsterdam. This unique collaborative capsule connects fashion, art and social relevance by giving artist and designer Clay Arlington carte blanche on a unique canvas; a series of Carhartt WIP utilitarian garments. All proceeds of these one-of-a-kind wearable artworks are going to Clothes for Progress partners that aim to defeat social injustice towards the Black community.      A CHARITABLE CANVAS    Together with Clothes for Progress (C4P) and Carhartt WIP, artist Clay Arlington created a limited series of collaged, hand silk screened one-of-a-kind wearable artworks, based around the title "Conditions”. The intention of this three-way collaborative capsule with Carhartt WIP was to create a uniform that reminds the wearer there is still work to be done when it comes to reaching equality for all humans. The latter being the main objective of continuous fundraising platform Clothes for Progress (C4P).    Born from a desire to put in overdue work, Clothes for Progress is a driving force of raising awareness for social injustices in the black community and fundraising organizations like the Black Archives, Black Queer and Trans Resistance Netherlands, The Netherlands Gets Better, Black Lives Matter and National Bailout, by selling clothes. All proceeds of the UNIFORM FOR CHANGE capsule collection will therefore also go to these C4P partners.      WORK IN PROGRESS UNIFORMS   In line with the Clothes for Progress heritage artist and designer Clay Arlington released his artwork of flowers, text, and iconography on Carhartt WIP’s utilitarian garments; from dungarees to jackets and trousers.    ‘I think for the most part, the work grew out of collages I was making, along with text... almost poetry. I've been using the term conditions for a while. The conditions. Ideal conditions. Weather conditions. Sufficient and necessary conditions, the conditions that make things possible. The other words are all just strong scene setting ideas, and together with the forms of people dancing, performing, I think are in some ways similar to props, or create a stage, or a scene. Burners are graffiti pieces that are so strong they burn everything around them, the month of June, tulips...I guess it's like soup, some summer soup from a city where everyone is dancing to avoid the heat.’ – Clay Arlington    So what can you expect on June 16th? A limited series of sleek white pieces contrasted with bright red and bold black graphics with a price range going from €225 to €300. Next to the limited garments, a select series of Carhartt WIP tees (€50) and posters (€25) with a print by Clay Arlington will be available at Carhartt WIP’s Amsterdam store on Utrechtsestraat 99, as well as through Clothes for Progress‘ Instagram account. Please note that due to limited capacities, a first come first serve principle is in order.     This Wednesday, June 16th, C4P x Clay Arlington x Carhartt WIP will present their UNIFORM FOR CHANGE collection in the Carhartt WIP brand store in Amsterdam. This unique collaborative capsule connects fashion, art and social relevance by giving artist and designer Clay Arlington carte blanche on a unique canvas; a series of Carhartt WIP utilitarian garments. All proceeds of these one-of-a-kind wearable artworks are going to Clothes for Progress partners that aim to defeat social injustice towards the Black community.      A CHARITABLE CANVAS    Together with Clothes for Progress (C4P) and Carhartt WIP, artist Clay Arlington created a limited series of collaged, hand silk screened one-of-a-kind wearable artworks, based around the title "Conditions”. The intention of this three-way collaborative capsule with Carhartt WIP was to create a uniform that reminds the wearer there is still work to be done when it comes to reaching equality for all humans. The latter being the main objective of continuous fundraising platform Clothes for Progress (C4P).    Born from a desire to put in overdue work, Clothes for Progress is a driving force of raising awareness for social injustices in the black community and fundraising organizations like the Black Archives, Black Queer and Trans Resistance Netherlands, The Netherlands Gets Better, Black Lives Matter and National Bailout, by selling clothes. All proceeds of the UNIFORM FOR CHANGE capsule collection will therefore also go to these C4P partners.      WORK IN PROGRESS UNIFORMS   In line with the Clothes for Progress heritage artist and designer Clay Arlington released his artwork of flowers, text, and iconography on Carhartt WIP’s utilitarian garments; from dungarees to jackets and trousers.    ‘I think for the most part, the work grew out of collages I was making, along with text... almost poetry. I've been using the term conditions for a while. The conditions. Ideal conditions. Weather conditions. Sufficient and necessary conditions, the conditions that make things possible. The other words are all just strong scene setting ideas, and together with the forms of people dancing, performing, I think are in some ways similar to props, or create a stage, or a scene. Burners are graffiti pieces that are so strong they burn everything around them, the month of June, tulips...I guess it's like soup, some summer soup from a city where everyone is dancing to avoid the heat.’ – Clay Arlington    So what can you expect on June 16th? A limited series of sleek white pieces contrasted with bright red and bold black graphics with a price range going from €225 to €300. Next to the limited garments, a select series of Carhartt WIP tees (€50) and posters (€25) with a print by Clay Arlington will be available at Carhartt WIP’s Amsterdam store on Utrechtsestraat 99, as well as through Clothes for Progress‘ Instagram account. Please note that due to limited capacities, a first come first serve principle is in order.    

Daily Paper Debuts London Flagship Store in Soho
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Daily Paper Debuts London Flagship Store in Soho

Fashion Commemorating the launch of the Flagship by celebrating the iconic stories of London's community   Amsterdam based fashion and lifestyle brand Daily Paper proudly announces the opening of its London Flagship store. With the inauguration on June 19, Daily Paper continues to cross borders and unite global communities against all odds. The store is located in the diverse Soho area, offering the ideal environment for the brand to bring its distinct Afro-centric take on culture to the UK.      Honouring London’s Iconic and Grassroot Talent Daily Paper’s relationship with London dates back years, following the brand’s first pop-up store in 2018 in the city. Continuously building on community, Daily Paper has worked on many campaigns and collaborations with talents and creative teams from across the city. Projects like the UNITE campaign in partnership with FGUK magazine, and collaborations with Muslim Sisterhood and Jiggy Boyz are a few of many initiatives.    As an extension of Daily Paper's journey alongside London's local heroes, the brand is debuting a series of in-house produced performances as Daily Paper: Unite Sessions. Launching simultaneously with the opening of the store,  the performances aim to showcase iconic and grassroots talents from across London.        Store Design Equipped with two floors, the store’s entrance is positioned on the ground floor. Visitors are led into the space through a small bridge in front of the entryway. A dark green stairwell at the back of the store sees a skylight that allows natural light to intuitively guide visitors to the downstairs area. With more than 200 sqm of retail space, the store offers plenty of room for potential community events and gatherings. A characteristic brick wall can be seen on the outside of the lower floor.       Store Facade The storefront has been transformed into a full window facade, allowing an abundance of natural light to brighten up the space. Creating alignment with the NYC Flagship store, the London store picks up the shield logo on the door handle.      Floor Mosaic Telling the story of Daily Paper’s heritage, a characteristic floor mosaic at the entrance depicts three animals symbolising the founder’s countries of origin. The lion, the leopard and the eagle represent Ghana, Morocco, Somalia respectively.   Walnut Staircase and Recyclable Furniture Inviting warmth to the core of the store space, a walnut-covered staircase leads the way into the downstairs area. The latter sees a sitting and product display unit placed in the middle of the room, crafted from recyclable plastic plates and created by the Netherlands based The Good Plastic Company.       Custom-Designed Mannequins and Mirrored Walls  With an aesthetic inspired by ancient Egyptian royalty, custom-designed mannequins pose as guardians of the store. Daily Paper continues to visually relate its global retail spaces by introducing the NYC store mannequin design in a new colourway. The clothing racks are made of stainless steel and embedded in the walls throughout the store. Fully covered in mirrors, the walls naturally enlarge the space and create room for light reflection.       Branded Monogram and Dutch Interior Influences  Branded monogram print features on the seating display as a watermark and on the fitting room curtains. The clothing hooks in the fitting rooms pick up a 3D version of the monogram. Dutch interior design influences are reflected in the “Chubby” chairs by Dirk van der Kooij. The chairs are placed in each of the fitting rooms and are printed from ten kilograms of chipped, recycled fridge interiors.     The official opening of the London Flagship is taking place on June 19 at 11 AM BST.      Daily Paper London Flagship Store 14-16 Great Pulteney Street, Soho, W1F 9ND London Monday - Saturday: 11 AM - 7PM  Sunday: 12 - 6 PM Commemorating the launch of the Flagship by celebrating the iconic stories of London's community   Amsterdam based fashion and lifestyle brand Daily Paper proudly announces the opening of its London Flagship store. With the inauguration on June 19, Daily Paper continues to cross borders and unite global communities against all odds. The store is located in the diverse Soho area, offering the ideal environment for the brand to bring its distinct Afro-centric take on culture to the UK.      Honouring London’s Iconic and Grassroot Talent Daily Paper’s relationship with London dates back years, following the brand’s first pop-up store in 2018 in the city. Continuously building on community, Daily Paper has worked on many campaigns and collaborations with talents and creative teams from across the city. Projects like the UNITE campaign in partnership with FGUK magazine, and collaborations with Muslim Sisterhood and Jiggy Boyz are a few of many initiatives.    As an extension of Daily Paper's journey alongside London's local heroes, the brand is debuting a series of in-house produced performances as Daily Paper: Unite Sessions. Launching simultaneously with the opening of the store,  the performances aim to showcase iconic and grassroots talents from across London.        Store Design Equipped with two floors, the store’s entrance is positioned on the ground floor. Visitors are led into the space through a small bridge in front of the entryway. A dark green stairwell at the back of the store sees a skylight that allows natural light to intuitively guide visitors to the downstairs area. With more than 200 sqm of retail space, the store offers plenty of room for potential community events and gatherings. A characteristic brick wall can be seen on the outside of the lower floor.       Store Facade The storefront has been transformed into a full window facade, allowing an abundance of natural light to brighten up the space. Creating alignment with the NYC Flagship store, the London store picks up the shield logo on the door handle.      Floor Mosaic Telling the story of Daily Paper’s heritage, a characteristic floor mosaic at the entrance depicts three animals symbolising the founder’s countries of origin. The lion, the leopard and the eagle represent Ghana, Morocco, Somalia respectively.   Walnut Staircase and Recyclable Furniture Inviting warmth to the core of the store space, a walnut-covered staircase leads the way into the downstairs area. The latter sees a sitting and product display unit placed in the middle of the room, crafted from recyclable plastic plates and created by the Netherlands based The Good Plastic Company.       Custom-Designed Mannequins and Mirrored Walls  With an aesthetic inspired by ancient Egyptian royalty, custom-designed mannequins pose as guardians of the store. Daily Paper continues to visually relate its global retail spaces by introducing the NYC store mannequin design in a new colourway. The clothing racks are made of stainless steel and embedded in the walls throughout the store. Fully covered in mirrors, the walls naturally enlarge the space and create room for light reflection.       Branded Monogram and Dutch Interior Influences  Branded monogram print features on the seating display as a watermark and on the fitting room curtains. The clothing hooks in the fitting rooms pick up a 3D version of the monogram. Dutch interior design influences are reflected in the “Chubby” chairs by Dirk van der Kooij. The chairs are placed in each of the fitting rooms and are printed from ten kilograms of chipped, recycled fridge interiors.     The official opening of the London Flagship is taking place on June 19 at 11 AM BST.      Daily Paper London Flagship Store 14-16 Great Pulteney Street, Soho, W1F 9ND London Monday - Saturday: 11 AM - 7PM  Sunday: 12 - 6 PM

Craig Green x Rockstud X Valentino Garavani collaboration is here
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Craig Green x Rockstud X Valentino Garavani collaboration is here

Accessories Maison Valentino announced on 10-10-2020 Valentino Garavani Rockstud X, the special project that celebrates the 10th Anniversary of the iconic Rockstud Accessories.   Rockstud X is a white canvas for new imaginary landscapes. For Pierpaolo Piccioli it is an open lab that features collaborations and co-creations with international designers and brands giving their own interpretation of the renowned “Stud”.   Collaboration as a form of a cultural and creative blend. Fashion is in constant quest for juxtaposition, a magni cent obsession as a conscious need of nourishment. Fashion has to embrace the social culture of the moment of time it lives in. This implies a continuous challenge between the surrounding and what is perceived as a possible dialogue and exploration of new sceneries.   The collaboration, in this sense, becomes a medium and result at the same time and this is possible only if one is keen to create something together. Cultural exchanges with other creativities becomes hope, expectation and method.   The cultural reading of the rst landscape of Valentino Garavani Rockstud X starts with British Designer Craig Green. A rst co-creation that brings to life an exclusive limited edition of men’s sneakers. A pragmatic result of the conceptual process of re-signi cation through which Pierpaolo Piccioli is de ning Valentino today and its future. Pierpaolo Piccioli and Craig Green have given a unique interpretation that sees the stud come into a new guise: a sneaker embraced by a sculptural sole made of maxi Rockstud, where the stud is both part of the design aesthetic and functionality.   The exclusive sneaker will come in a colour palette made of Black, Light Ivory, Army Green and Deep grey.   An exclusive installation will characterize the CRAIG GREEN x ROCKSTUD X VALENTINO GARAVANI: a structure that draws inspiration from both Creative Directors, across a minimal design that almost recalls a place of shelter. The structure, composed of wood and paper components is entirely made of low environmental impact elements.   The co-created sneakers will exclusively launch in Dover Street Market London and Ginza on June 12th2021, and will then roll out in selected Valentino boutiques worldwide and on Valentino.com. Maison Valentino announced on 10-10-2020 Valentino Garavani Rockstud X, the special project that celebrates the 10th Anniversary of the iconic Rockstud Accessories.   Rockstud X is a white canvas for new imaginary landscapes. For Pierpaolo Piccioli it is an open lab that features collaborations and co-creations with international designers and brands giving their own interpretation of the renowned “Stud”.   Collaboration as a form of a cultural and creative blend. Fashion is in constant quest for juxtaposition, a magni cent obsession as a conscious need of nourishment. Fashion has to embrace the social culture of the moment of time it lives in. This implies a continuous challenge between the surrounding and what is perceived as a possible dialogue and exploration of new sceneries.   The collaboration, in this sense, becomes a medium and result at the same time and this is possible only if one is keen to create something together. Cultural exchanges with other creativities becomes hope, expectation and method.   The cultural reading of the rst landscape of Valentino Garavani Rockstud X starts with British Designer Craig Green. A rst co-creation that brings to life an exclusive limited edition of men’s sneakers. A pragmatic result of the conceptual process of re-signi cation through which Pierpaolo Piccioli is de ning Valentino today and its future. Pierpaolo Piccioli and Craig Green have given a unique interpretation that sees the stud come into a new guise: a sneaker embraced by a sculptural sole made of maxi Rockstud, where the stud is both part of the design aesthetic and functionality.   The exclusive sneaker will come in a colour palette made of Black, Light Ivory, Army Green and Deep grey.   An exclusive installation will characterize the CRAIG GREEN x ROCKSTUD X VALENTINO GARAVANI: a structure that draws inspiration from both Creative Directors, across a minimal design that almost recalls a place of shelter. The structure, composed of wood and paper components is entirely made of low environmental impact elements.   The co-created sneakers will exclusively launch in Dover Street Market London and Ginza on June 12th2021, and will then roll out in selected Valentino boutiques worldwide and on Valentino.com.

In conversation with Anna Pahlavi
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In conversation with Anna Pahlavi

Fashion We had a delight speaking & working  with princess Anna Pahlavi in the interview and editorial bellow.       What was the moment in your childhood when you knew you wanted to be an artist?   That came later in my life. When I arrived in Paris in my 20’s, I decided to study art . I met a lot of interesting artists, that inspired me and made me want to be a part of this creative world. A defining moment in my life was when I was accepted at Parsons School of art and design. Soon after, I had my first group exhibit at the Museum of photography (MEP). It was collaborative project with my dear friend Martin d’Orgeval who happens to be a great artist. The Museum purchased two of our pieces, from that particular exhibit, for their own collection.      Was there a lot of art and artwork around you when you grew up in Kiev?   Environment where I grew up was already a piece of work. I even fell out of a balcony because there was no fences on it. The transformative power of art can do miracles. Besides that I was mostly surrounded by books. Classics were my main interest.      What does fashion mean to you?   I think Fashion can mean only one thing- Freedom. Without freedom, fashion would not be possible.      What project are you working on at the moment?   I am preparing a new set of works where I’m, a continuation of my last exhibition which was at the Museum of Contemporary Art in Clichy. I find myself more and more drawn to nature and what it has to offer.      Does a royal and being a model and artist go together well?   Traditionally royals were original models in the society. Sometimes the aspect of character/ title that is perceived by others is only a term. I believe we all have our own identity. Our persona is not fixed in one single character. The essence of your identity and soul, that if the essence is vibrant and compassionate, than grace will be present through whatever you do. You can be a painter one day, the filmmaker the other or a botanist tomorrow. The fun part of being an individual that you can choose to transform yourself from one to the other. As for me being a royal is less commitment out of the three. The meeting point of the three would be charisma. Historically speaking charisma was a divine gift to the royal person and the source of their power. Charisma is what inspires people.     Looking back at your exhibitions, which one was your very favourite?   Everything I was working on so far, every project brought some kind of magic to my reality. But I do put a heart on all of the projects in which I collaborated together with “Let us in”, independent contemporary art organization that sharing a message of creative values and social significance in alternative locations.      Where do you get your inspiration for your artwork?   As an artist I am aware that art work is a result of interaction of us and the environment. Since I am taking a part in this process, I get inspired by everything and everyone that I surround myself with.      Emotions are a big part of your artwork,  how are those two connected?   Every viewer has a different perspective on my work based on their own experience. I like the variety of opinions. Right now my focus is on expanding human emotion to emotions of nature. A little bit like Neo-Romanticism.      Your husband is also an artist, do you contribute to each other’s artwork, or do you have very different styles?   My husband and I have separate projects, which we review together. Sometimes I model for his paintings and photographs.     How did you experience this pandemic as an artist as well as a royal?   The feeling of isolation wasn’t so bad, being connected to nature and animals was the best part of it. I was lucky enough to be locked in a nice house,  in Spain, where I had time to take care of my intellect and enough space to express myself creatively. My experiences was close to finding back the time of Otium.    Do you have big plans for when the pandemic ends?   The politicians are saying it won’t end, so why should I delude myself:)       TEAM CREDITS:  TALENT: ANNA PAHLAVI at PLPUBLICIST PHOTOGRAPHER: LOUISE THORNFELDT at BAD LAND STYLIST: ELINE HOYOIS MAKE UP: YUMI ENDO at THE WALL GROUP HAIR: LAURIE ZANOLETTI at THE WALL GROUP We had a delight speaking & working  with princess Anna Pahlavi in the interview and editorial bellow.       What was the moment in your childhood when you knew you wanted to be an artist?   That came later in my life. When I arrived in Paris in my 20’s, I decided to study art . I met a lot of interesting artists, that inspired me and made me want to be a part of this creative world. A defining moment in my life was when I was accepted at Parsons School of art and design. Soon after, I had my first group exhibit at the Museum of photography (MEP). It was collaborative project with my dear friend Martin d’Orgeval who happens to be a great artist. The Museum purchased two of our pieces, from that particular exhibit, for their own collection.      Was there a lot of art and artwork around you when you grew up in Kiev?   Environment where I grew up was already a piece of work. I even fell out of a balcony because there was no fences on it. The transformative power of art can do miracles. Besides that I was mostly surrounded by books. Classics were my main interest.      What does fashion mean to you?   I think Fashion can mean only one thing- Freedom. Without freedom, fashion would not be possible.      What project are you working on at the moment?   I am preparing a new set of works where I’m, a continuation of my last exhibition which was at the Museum of Contemporary Art in Clichy. I find myself more and more drawn to nature and what it has to offer.      Does a royal and being a model and artist go together well?   Traditionally royals were original models in the society. Sometimes the aspect of character/ title that is perceived by others is only a term. I believe we all have our own identity. Our persona is not fixed in one single character. The essence of your identity and soul, that if the essence is vibrant and compassionate, than grace will be present through whatever you do. You can be a painter one day, the filmmaker the other or a botanist tomorrow. The fun part of being an individual that you can choose to transform yourself from one to the other. As for me being a royal is less commitment out of the three. The meeting point of the three would be charisma. Historically speaking charisma was a divine gift to the royal person and the source of their power. Charisma is what inspires people.     Looking back at your exhibitions, which one was your very favourite?   Everything I was working on so far, every project brought some kind of magic to my reality. But I do put a heart on all of the projects in which I collaborated together with “Let us in”, independent contemporary art organization that sharing a message of creative values and social significance in alternative locations.      Where do you get your inspiration for your artwork?   As an artist I am aware that art work is a result of interaction of us and the environment. Since I am taking a part in this process, I get inspired by everything and everyone that I surround myself with.      Emotions are a big part of your artwork,  how are those two connected?   Every viewer has a different perspective on my work based on their own experience. I like the variety of opinions. Right now my focus is on expanding human emotion to emotions of nature. A little bit like Neo-Romanticism.      Your husband is also an artist, do you contribute to each other’s artwork, or do you have very different styles?   My husband and I have separate projects, which we review together. Sometimes I model for his paintings and photographs.     How did you experience this pandemic as an artist as well as a royal?   The feeling of isolation wasn’t so bad, being connected to nature and animals was the best part of it. I was lucky enough to be locked in a nice house,  in Spain, where I had time to take care of my intellect and enough space to express myself creatively. My experiences was close to finding back the time of Otium.    Do you have big plans for when the pandemic ends?   The politicians are saying it won’t end, so why should I delude myself:)       TEAM CREDITS:  TALENT: ANNA PAHLAVI at PLPUBLICIST PHOTOGRAPHER: LOUISE THORNFELDT at BAD LAND STYLIST: ELINE HOYOIS MAKE UP: YUMI ENDO at THE WALL GROUP HAIR: LAURIE ZANOLETTI at THE WALL GROUP

Exclusive editorial in collaboration with CELINE BY HEDI SLIMANE
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Exclusive editorial in collaboration with CELINE BY HEDI SLIMANE

Fashion Exclusive new digital editorial in collaboration with CELINE BY HEDI SLIMANE, captured by Sébastien Giraud.     TEAM CREDITS: Photographer : Sébastien Giraud @Serlin Associates Fashion Editor : Joy Sinanian Models : Guillaume Fillol @Sucessmodels // Kristin Drab @Unomodels Casting and AD : Corinne Patron Hair & Make up : Mickael Jauneau @Agence Aurelien Beauty with @lauramercier & @narsissist thanks to @niceworkparis / Hair @ghdhair @leonorgreyl @ghdfrance Digitech : Matiaș Brigidano and Lise Grancher Fashion Coordinator : Jean-Luc Favre Production : Paramour Paris All Clothes : CELINE HOMME by HEDI SLIMANE Exclusive new digital editorial in collaboration with CELINE BY HEDI SLIMANE, captured by Sébastien Giraud.     TEAM CREDITS: Photographer : Sébastien Giraud @Serlin Associates Fashion Editor : Joy Sinanian Models : Guillaume Fillol @Sucessmodels // Kristin Drab @Unomodels Casting and AD : Corinne Patron Hair & Make up : Mickael Jauneau @Agence Aurelien Beauty with @lauramercier & @narsissist thanks to @niceworkparis / Hair @ghdhair @leonorgreyl @ghdfrance Digitech : Matiaș Brigidano and Lise Grancher Fashion Coordinator : Jean-Luc Favre Production : Paramour Paris All Clothes : CELINE HOMME by HEDI SLIMANE

Victory travels in Louis Vuitton
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Victory travels in Louis Vuitton

Fashion The trophy of the 78 Formula 1 Grand Prix de Monaco presented for the first time in its Louis Vuitton travel case, is now showcased for a limited time in Louis Vuitton Amsterdam.   Hand-crafted in Louis Vuitton's historic Asnières atelier and in partnership with the Automobile Club of Monaco, the first-ever Formula 1 Grand Prix de Monaco trunk is now showcased in the Amsterdam store to celebrate Max Verstappen's victory of the 78th Monaco GP 2021 edition.    The trunk showcases Louis Vuitton's traditional savoir-faire while drawing inspiration from the heritage of the Formula 1 Grand Prix de Monaco.    The iconic canvas is adorned with the red shade of the Monaco flag while the red lines, tracking the ''V'' for "Victory", are rimmed with a white strip, reminiscent of the unique urban route of the track where driving excellence goes hand in hand with power and precision. This tailor-made trunk, in the colours of the Principality, holds the trophy depocting the 19 turns of the 3.337-km track.  The trophy of the 78 Formula 1 Grand Prix de Monaco presented for the first time in its Louis Vuitton travel case, is now showcased for a limited time in Louis Vuitton Amsterdam.   Hand-crafted in Louis Vuitton's historic Asnières atelier and in partnership with the Automobile Club of Monaco, the first-ever Formula 1 Grand Prix de Monaco trunk is now showcased in the Amsterdam store to celebrate Max Verstappen's victory of the 78th Monaco GP 2021 edition.    The trunk showcases Louis Vuitton's traditional savoir-faire while drawing inspiration from the heritage of the Formula 1 Grand Prix de Monaco.    The iconic canvas is adorned with the red shade of the Monaco flag while the red lines, tracking the ''V'' for "Victory", are rimmed with a white strip, reminiscent of the unique urban route of the track where driving excellence goes hand in hand with power and precision. This tailor-made trunk, in the colours of the Principality, holds the trophy depocting the 19 turns of the 3.337-km track. 

Versace joins Lady Gaga to celebrate Pride Month and the 10th anniversary of Lady Gaga’s Born This Way album
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Versace joins Lady Gaga to celebrate Pride Month and the 10th anniversary of Lady Gaga’s Born This Way album

Fashion   “I am so happy to partner once again with Lady Gaga and the Born This Way Foundation. Our friendship and our efforts to promote equality, diversity and inclusion have only become stronger with time. It’s been 10 years since we created the looks for her Born This Way Ball, so we’ve decided to revisit the leather jacket - one of my favorite pieces from the tour - to be auctioned for a great cause.  Gaga and her foundation are so inspiring, I love the work they do with vulnerable youth and the LGBTQ+ community.” - Donatella Versace     In fact, Versace will auction a replica of the iconic leather jacket worn by Gaga on her accompanying world tour and donating all proceeds from the auction to the star’s Born This Way Foundation. Entirely hand-crafted in Versace’s Milan atelier, the jacket took over 400 hours to complete and features accents of the brand’s signature Metal Mesh, as well as golden trims and buckles. The exclusive piece will be auctioned from June 1 by Omaze, a US-based fundraising company that partners with charities.     Versace will also launch a unisex T-shirt and beret with a portion of proceeds going to the Born This Way Foundation. The designs feature the Versace logo in Pride colors to celebrate the brand’s continued allyship with the LGBTQ+ community.     The styles will be available for purchase on Versace.com from June, 1st.   “I am so happy to partner once again with Lady Gaga and the Born This Way Foundation. Our friendship and our efforts to promote equality, diversity and inclusion have only become stronger with time. It’s been 10 years since we created the looks for her Born This Way Ball, so we’ve decided to revisit the leather jacket - one of my favorite pieces from the tour - to be auctioned for a great cause.  Gaga and her foundation are so inspiring, I love the work they do with vulnerable youth and the LGBTQ+ community.” - Donatella Versace     In fact, Versace will auction a replica of the iconic leather jacket worn by Gaga on her accompanying world tour and donating all proceeds from the auction to the star’s Born This Way Foundation. Entirely hand-crafted in Versace’s Milan atelier, the jacket took over 400 hours to complete and features accents of the brand’s signature Metal Mesh, as well as golden trims and buckles. The exclusive piece will be auctioned from June 1 by Omaze, a US-based fundraising company that partners with charities.     Versace will also launch a unisex T-shirt and beret with a portion of proceeds going to the Born This Way Foundation. The designs feature the Versace logo in Pride colors to celebrate the brand’s continued allyship with the LGBTQ+ community.     The styles will be available for purchase on Versace.com from June, 1st.

In conversation with Nicolai Marciano & FriendsWithYou
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In conversation with Nicolai Marciano & FriendsWithYou

Fashion This Spring, Guess is collaborating with FriendsWithYou on a capsule collection of colorful silhouettes and fabrications. The collection consists of 81 pieces, that are available from April. “GUESS has joined forces with FriendsWithYou to spark a movement - an opportunity to shape our world to be a happy place, a place where everything is Friends-With-You,” say FriendsWithYou founders, Samuel Borkson and Arturo Sandoval III. We had the pleasure to talk about the collection with Nicolai Marciano from GUESS and Samuel and Arturo from FriendsWithYou.     Hi Nicolai, Samuel and Arturo.  This is not the first time you’re working together. Can you share with us how did the partnership of Guess x FriendsWithYou come to life?   Samuel: It started mostly as a friendship, which is kinda cool, you know. We met Nicolai and instantly became friends, just him being so down to earth, a cool kid. And also so professional and so much in love with creating art as fashion. And I think that was also a big part of our collaboration with J Balvin, which came from a similar type of mindset, of just spreading joy and some type of good feeling to people. So that's how it kind of got rolling.     Nicolai, we would love to hear more about your story with Guess. How did it all start, what are your goals for the brand?   Nicolai: I started working for the company seven years ago. I left high school early and started working for the brand. I started working in product development for denim and production was very product focused for the first couple of years. Then, like in the second to third year, I started getting more creatively involved, started putting some projects together. From one thing to another and thinking for the brand, we now have a department we've started and two new subdivisions of the company. One is Guess Originals and one is Guess U.S.A. And those are both brands that I managed directly along with the bigger overall partnerships, like this FriendWithYou partnership, which is a global kind of Guess partnership, all around the world.   This year going into next year, we're turning 40. And you know, I think the goals are really to see the company here for the next 40 years. So, it's about doing the right things, what's right for the brand and keeping the integrity, but also doing the right kind of storytelling from our archive and telling the right stories about our advertising. I think a lot of what we do, from Originals and Guess U.S.A. standpoint, we really educate, inform this younger generation of what Guess was built on. And there's kind of a lot of this nostalgia there and a lot of people then understand “Oh, that's why Guess is everywhere”. I understand what it was made from and the story it had with Jeans and the story it had with campaigns and advertising. So, a lot of what we do is storytelling and I think it makes it fun cause we have a lot of history and there's a lot of opportunity to work with a lot of different people. At the same time, it was just elevating and like enhancing, our brand as a whole.     Samuel and Arturo, the sole purpose of FriendsWithYou is spreading the positive message of Magic, Luck and Friendship. Tell us more about the brand itself. Are your designs always so colorful and playful?   Arturo: Yeah, that's something that we thought was always kind of a unique angle to what we want to do on the art. We think that to some degrees art in general tends to be about the dark side of the human soul. It feels like that art is linked to this idea that you own and it's only bad. And we’ve kind of taken this other angle, like why couldn't it be the opposite of that? Could it be something that is optimistic and that is focusing on the lighter side of the human experience, and that's something that we started doing from the beginning, from the first project that we did together. It was 20 years ago, this toys that were kind of like amulets that brought you good luck. They really helped you along the human life journey. And it's always been about that. It's like, how do we take this concepts that are kind of global or universal in the human experience, like icons and things that really bring us positivity, that makes us think about the positive things in life and how do we make those things and redesign them and use them through public culture to bring those ideas back into the mix. So that's kind of been central to what we've been doing together for 20 years, Sam and I. It's been amazing and what we're doing with Guess is a perfect example of that. There are ideas that are birthed in our studio through almost traditional art means, painting and sculpture and thinking and whatever, but somehow then apply it to more democratic kind of distribution means. And with a reach that Guess has on a global scale, it is a perfect match of the marketplace and then our concepts of really sharing this positivity.     What was the whole idea and concept behind the Spring 2021 capsule collection that you launched just recently?   Samuel: The main idea was really doing that similar thing as Arturo had mentioned, like taking this kind of amulets that are created for an international idea, bringing the world closer together while at the same time empowering each human, that is super powered with this colorful and intention based apparel that we're creating. We put love into every item and every concept that we're creating and that's what we do with our fine art. So we're like, let's do the same thing with this more further reaching apparel, give it so much love that when you are wearing it, you're now a catalyst for spreading love yourself. And also bringing yourself this magical love. It's almost like psychomagic, like the idea from Alejandro Jodorowsky, bringing in this concept that we can change, not only our environment, but a greater world itself. So that was the first major concept that we wanted to create this larger reaching and more accessible concept together with Guess and Nicolai and Paul. We're so excited that they embraced this idea and both of them are so innovative, and seeing that this is a new world trend by people not wanting to feel bad and also giving access of art to people in a more accessible way.     What is the main message behind this collection? How would you describe the target customers of this capsule?   Nicolai: I feel like you just kinda mentioned what the message was. It's about what you guys stand for and what FriendsWithYou is.    Arturo: Specific to your question, who is it that we're targeting? I think that we are targeting people that are not afraid of showing this optimistic side or people that want to kind of embrace that. And I think that is a very timely kind of collaboration, because I feel that is also very popular, at least in United States. And I'm sure it's similar in Europe, that it's becoming more common to wear clothes that are evocative. So I feel like there's almost a new window of permission to be that evocative with the clothes. And I think that we're definitely challenged trying to capitalize on that. Not just in the capital sense, but more in the “Okay, now it's allowed to really express yourself in that manner”. And I think that is what is cool. We have been wearing some of the test samples around and stuff like that. And people can’t help themselves by being “Oh my God, that is the cutest rainbow jacket I've ever seen”. It's something that brings joy out of just wearing it. You become a symbol if you're the one that is in the group and you're walking by and you are wearing the rainbow jacket, I think people smile at you. They're like “Oh my God, that person is not afraid of wearing that”. You know, like that positive kind of look in life. And I think it brings it out of all the people. There's almost like symmetry of positiveness that happens when you wear something that evokes that feeling. And that's something that's very interesting to us. I think that our target are people that are down to do that. I feel like there's a lot more of that happening.   Samuel: It's really about world unity and it's about self-healing and self-empowerment. So it's self-empowerment to create world unity what we’re really pushing for. That's kind of what our art is about, how do we heal ourselves and each other to be compassionate and empathetic towards each other to then start this larger cycle of healing and happiness and retraining our minds to seek this type of recourse with the universe together, so that we're creating almost this endless cycle of self-care that then turns into us nurturing our whole garden or our community and that’s really cool.     The collection has 81 pieces. You all must have one piece that stands out to you and is your favorite. We would love to hear which piece is your favorite.   Arturo: I don't know if I have a favorite one. I think it's hard to pick one of the babies to be like, that's my favorite baby. But I definitely think that a lot of the pieces that are very dense with designs are kind of some of my favorites. There's a lot of overall patterns and stuff like that. And I like some of those a lot, but I don't really have a favorite one.   Samuel: I would agree. Once you see the whole collection, it's so amazing. But, we made this little cloud backpack, which is one of our most iconic symbols and it’s this super cute thing that I could just see everybody wearing. And I mean, each of the pieces is so bright and happy. We did our first samples with Nicolai, me and Arturo. And he got a huge smile on his face. Every item is so well thought of and so well cared for. So it was really an exciting and fun project to release.     Are you already thinking of another collaboration between Guess and FriendsWithYou?   Samuel: We really see our partnerships like they don't really go away or end, we're very different as artists that way. We continue working with people that feel right and really get the message. We've already been speaking to Nicolai about much bigger projects, like doing multiple projects, possibly even creating a whole new top secret type of collaboration together, which is going to be a more long-term thing. But, even for our fine art projects and larger scale installations, we make little capsule collections with Nicolai and it's just kind of an ongoing collaboration and friendship and it just gets better with each thing. So it's fun for us to explore that.    Nicolai: There's more to come and we're excited to keep it going.       Explore the collection here: https://www.guess.eu/nl-nl/guess/collecties/guess-x-friendswithyou This Spring, Guess is collaborating with FriendsWithYou on a capsule collection of colorful silhouettes and fabrications. The collection consists of 81 pieces, that are available from April. “GUESS has joined forces with FriendsWithYou to spark a movement - an opportunity to shape our world to be a happy place, a place where everything is Friends-With-You,” say FriendsWithYou founders, Samuel Borkson and Arturo Sandoval III. We had the pleasure to talk about the collection with Nicolai Marciano from GUESS and Samuel and Arturo from FriendsWithYou.     Hi Nicolai, Samuel and Arturo.  This is not the first time you’re working together. Can you share with us how did the partnership of Guess x FriendsWithYou come to life?   Samuel: It started mostly as a friendship, which is kinda cool, you know. We met Nicolai and instantly became friends, just him being so down to earth, a cool kid. And also so professional and so much in love with creating art as fashion. And I think that was also a big part of our collaboration with J Balvin, which came from a similar type of mindset, of just spreading joy and some type of good feeling to people. So that's how it kind of got rolling.     Nicolai, we would love to hear more about your story with Guess. How did it all start, what are your goals for the brand?   Nicolai: I started working for the company seven years ago. I left high school early and started working for the brand. I started working in product development for denim and production was very product focused for the first couple of years. Then, like in the second to third year, I started getting more creatively involved, started putting some projects together. From one thing to another and thinking for the brand, we now have a department we've started and two new subdivisions of the company. One is Guess Originals and one is Guess U.S.A. And those are both brands that I managed directly along with the bigger overall partnerships, like this FriendWithYou partnership, which is a global kind of Guess partnership, all around the world.   This year going into next year, we're turning 40. And you know, I think the goals are really to see the company here for the next 40 years. So, it's about doing the right things, what's right for the brand and keeping the integrity, but also doing the right kind of storytelling from our archive and telling the right stories about our advertising. I think a lot of what we do, from Originals and Guess U.S.A. standpoint, we really educate, inform this younger generation of what Guess was built on. And there's kind of a lot of this nostalgia there and a lot of people then understand “Oh, that's why Guess is everywhere”. I understand what it was made from and the story it had with Jeans and the story it had with campaigns and advertising. So, a lot of what we do is storytelling and I think it makes it fun cause we have a lot of history and there's a lot of opportunity to work with a lot of different people. At the same time, it was just elevating and like enhancing, our brand as a whole.     Samuel and Arturo, the sole purpose of FriendsWithYou is spreading the positive message of Magic, Luck and Friendship. Tell us more about the brand itself. Are your designs always so colorful and playful?   Arturo: Yeah, that's something that we thought was always kind of a unique angle to what we want to do on the art. We think that to some degrees art in general tends to be about the dark side of the human soul. It feels like that art is linked to this idea that you own and it's only bad. And we’ve kind of taken this other angle, like why couldn't it be the opposite of that? Could it be something that is optimistic and that is focusing on the lighter side of the human experience, and that's something that we started doing from the beginning, from the first project that we did together. It was 20 years ago, this toys that were kind of like amulets that brought you good luck. They really helped you along the human life journey. And it's always been about that. It's like, how do we take this concepts that are kind of global or universal in the human experience, like icons and things that really bring us positivity, that makes us think about the positive things in life and how do we make those things and redesign them and use them through public culture to bring those ideas back into the mix. So that's kind of been central to what we've been doing together for 20 years, Sam and I. It's been amazing and what we're doing with Guess is a perfect example of that. There are ideas that are birthed in our studio through almost traditional art means, painting and sculpture and thinking and whatever, but somehow then apply it to more democratic kind of distribution means. And with a reach that Guess has on a global scale, it is a perfect match of the marketplace and then our concepts of really sharing this positivity.     What was the whole idea and concept behind the Spring 2021 capsule collection that you launched just recently?   Samuel: The main idea was really doing that similar thing as Arturo had mentioned, like taking this kind of amulets that are created for an international idea, bringing the world closer together while at the same time empowering each human, that is super powered with this colorful and intention based apparel that we're creating. We put love into every item and every concept that we're creating and that's what we do with our fine art. So we're like, let's do the same thing with this more further reaching apparel, give it so much love that when you are wearing it, you're now a catalyst for spreading love yourself. And also bringing yourself this magical love. It's almost like psychomagic, like the idea from Alejandro Jodorowsky, bringing in this concept that we can change, not only our environment, but a greater world itself. So that was the first major concept that we wanted to create this larger reaching and more accessible concept together with Guess and Nicolai and Paul. We're so excited that they embraced this idea and both of them are so innovative, and seeing that this is a new world trend by people not wanting to feel bad and also giving access of art to people in a more accessible way.     What is the main message behind this collection? How would you describe the target customers of this capsule?   Nicolai: I feel like you just kinda mentioned what the message was. It's about what you guys stand for and what FriendsWithYou is.    Arturo: Specific to your question, who is it that we're targeting? I think that we are targeting people that are not afraid of showing this optimistic side or people that want to kind of embrace that. And I think that is a very timely kind of collaboration, because I feel that is also very popular, at least in United States. And I'm sure it's similar in Europe, that it's becoming more common to wear clothes that are evocative. So I feel like there's almost a new window of permission to be that evocative with the clothes. And I think that we're definitely challenged trying to capitalize on that. Not just in the capital sense, but more in the “Okay, now it's allowed to really express yourself in that manner”. And I think that is what is cool. We have been wearing some of the test samples around and stuff like that. And people can’t help themselves by being “Oh my God, that is the cutest rainbow jacket I've ever seen”. It's something that brings joy out of just wearing it. You become a symbol if you're the one that is in the group and you're walking by and you are wearing the rainbow jacket, I think people smile at you. They're like “Oh my God, that person is not afraid of wearing that”. You know, like that positive kind of look in life. And I think it brings it out of all the people. There's almost like symmetry of positiveness that happens when you wear something that evokes that feeling. And that's something that's very interesting to us. I think that our target are people that are down to do that. I feel like there's a lot more of that happening.   Samuel: It's really about world unity and it's about self-healing and self-empowerment. So it's self-empowerment to create world unity what we’re really pushing for. That's kind of what our art is about, how do we heal ourselves and each other to be compassionate and empathetic towards each other to then start this larger cycle of healing and happiness and retraining our minds to seek this type of recourse with the universe together, so that we're creating almost this endless cycle of self-care that then turns into us nurturing our whole garden or our community and that’s really cool.     The collection has 81 pieces. You all must have one piece that stands out to you and is your favorite. We would love to hear which piece is your favorite.   Arturo: I don't know if I have a favorite one. I think it's hard to pick one of the babies to be like, that's my favorite baby. But I definitely think that a lot of the pieces that are very dense with designs are kind of some of my favorites. There's a lot of overall patterns and stuff like that. And I like some of those a lot, but I don't really have a favorite one.   Samuel: I would agree. Once you see the whole collection, it's so amazing. But, we made this little cloud backpack, which is one of our most iconic symbols and it’s this super cute thing that I could just see everybody wearing. And I mean, each of the pieces is so bright and happy. We did our first samples with Nicolai, me and Arturo. And he got a huge smile on his face. Every item is so well thought of and so well cared for. So it was really an exciting and fun project to release.     Are you already thinking of another collaboration between Guess and FriendsWithYou?   Samuel: We really see our partnerships like they don't really go away or end, we're very different as artists that way. We continue working with people that feel right and really get the message. We've already been speaking to Nicolai about much bigger projects, like doing multiple projects, possibly even creating a whole new top secret type of collaboration together, which is going to be a more long-term thing. But, even for our fine art projects and larger scale installations, we make little capsule collections with Nicolai and it's just kind of an ongoing collaboration and friendship and it just gets better with each thing. So it's fun for us to explore that.    Nicolai: There's more to come and we're excited to keep it going.       Explore the collection here: https://www.guess.eu/nl-nl/guess/collecties/guess-x-friendswithyou

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