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BOSS revealed their new Spring 2021 collection
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BOSS revealed their new Spring 2021 collection

Fashion Week BOSS revealed an uplifting, colorful and relaxed Spring 21 collection with an outdoor show at the Palazzo del Senato in Milan. Staged before a limited number of guests, the runway show was augmented by a multi-platform global livestream, and a simultaneous live event in China.   The Palazzo del Senato holds particular significance for the brand, as the first-ever BOSS Womenswear show was held here exactly 20 years ago. This return, two decades on, was an opportunity to celebrate the enduring confidence, elegance, and strength of the BOSS woman, as she moves together with the BOSS man into a whole new era.   The tree-lined Spring 21 runway, set amid the columns of the open-air courtyard, brought architecture and nature into perfect alignment. Every tree from the show space will now be donated to the city of Milan, and cared for by BOSS for two years.   Guests including Suki Waterhouse, Olivia Palermo and Johannes Huebl, Maria Pedraza (Élite), Caro Daur and Louis Hofmann (Dark)attended the show in person, while TikTok stars Bryanboy and Nic Kaufmann created content to support the TikTok livestream – a first for a German fashion brand. Walking the runway this season, models included Irina Shayk, Adut Akech, Felice Norordhoff, Mica Arganaraz, Nico Potur, Alpha Dia, Leon Dame and Jonas Gloer. BOSS revealed an uplifting, colorful and relaxed Spring 21 collection with an outdoor show at the Palazzo del Senato in Milan. Staged before a limited number of guests, the runway show was augmented by a multi-platform global livestream, and a simultaneous live event in China.   The Palazzo del Senato holds particular significance for the brand, as the first-ever BOSS Womenswear show was held here exactly 20 years ago. This return, two decades on, was an opportunity to celebrate the enduring confidence, elegance, and strength of the BOSS woman, as she moves together with the BOSS man into a whole new era.   The tree-lined Spring 21 runway, set amid the columns of the open-air courtyard, brought architecture and nature into perfect alignment. Every tree from the show space will now be donated to the city of Milan, and cared for by BOSS for two years.   Guests including Suki Waterhouse, Olivia Palermo and Johannes Huebl, Maria Pedraza (Élite), Caro Daur and Louis Hofmann (Dark)attended the show in person, while TikTok stars Bryanboy and Nic Kaufmann created content to support the TikTok livestream – a first for a German fashion brand. Walking the runway this season, models included Irina Shayk, Adut Akech, Felice Norordhoff, Mica Arganaraz, Nico Potur, Alpha Dia, Leon Dame and Jonas Gloer.

PRADA SPRING/SUMMER 2021 WOMENSWEAR SHOW DIALOGUES
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PRADA SPRING/SUMMER 2021 WOMENSWEAR SHOW DIALOGUES

Fashion Week The Spring/Summer 2021 Prada womenswear show is, by its nature, a dialogue - the debut collection by co-creative directors Miuccia Prada and Raf Simons, a creative conversation in progress. An initial proposal, the first example of myriad possibilities, it propounds Prada as part of a dialogue between the different viewpoints of two collaborators. A definition, and then a redefinition, of values and ideology, a fundamental examination of the meaning of Prada.   This season, in a period where the mediation between technology and humanity has become vital - bringing us together, even as we are apart - inspiration is drawn from this inherently contemporary and inevitable fusion. The process behind the collection was, inevitably, shaped by these necessary restrictions: fashion as both reflection of and reaction to the time in which it is invented. On a deeper level, technology’s indispensablepresence within not only life but daily action has led to a different dialogue between ourselves and information: today, technology is a part of humanity itself. The collection explores the notion of uniform, touching on multiple different interpretations of that concept - a uniform of Prada, of a community, a visual representation of identity, of shared and embraced values, a way of thinking. Clothes are pared-back, refined, focussed, without superfluous decoration: shell tops, straight pants, overcoats in industrial re-nylon, constructed using couture techniques, suits executed in fleece.   Garments are drawn around the body, held by the hand. It is an innately human gesture that can be transformative, translated into the architecture of pieces, to cut and form language. Artworks created by Peter de Potter, a long-term collaborator of Raf Simons, explore ideas of thought and process - returning, again, to the relationship between information, technology and humankind, but also, wider, of thought itself as first an inner monologue, then an outer dialogue, another exchange of ideas. They are used to interrupt and disrupt the uniform surfaces of clothes - as graphic tools of contrast, sometimes laid over archival Prada print, emblematic of a meeting of worlds and aesthetic discourses.   A requisite component of uniform is simplicity: recognition, reducing clothing to an essence, to the essential. The wrap, a precise rectangle of fabric, is a logical outcome of thismode of exploration of reduction, a symbol representative of the collection’s overallconsiderations. Proposed in the different fabrications that comprise the collection - t-shirt jersey, fleece, re-nylon, embroidered duchesse satin, chiné taffeta - its intention can transform, speaking of protection or decoration, utility or adornment. Simple acts have deeper meaning: the translation of garments into different materials change our reading, transforming the pragmatic to the sophisticated, and vice-versa. The addition of pockets to pieces is a practical act - but in that practicality, it speaks of living and life, of the usefulness of clothes in a dialogue with the human body.   Duality and plurality has always been inherent in the language of Prada: juxtaposing different elements, approaches and disciplines to find a paradoxical harmony in dichotomy. The physical environment of this virtual fashion show – conceived by OMA/AMO - is a personal, intimate space, tactile. Technology appears as chandeliers of monitors and cameras - decoration and use combined - animated in a dynamic ballet with figures that pass through. The soundtrack, composed for the show by Plastikman, British-Canadian electronic musician Richie Hawtin, includes the names of every woman modelling in the show: an entirely new cast who have never walked a runway show previously. For all of them, this marks a debut.   Examining a dialogue between mankind and machine, the notion of instinct and logic emerges: diametric opposites, the two nevertheless form a foundational dialogue to creativity. Both are quintessentially Prada - a consideration of the world, and a natural reaction to that stimulus. Another paradoxical dialogue, reflecting reality.   Discover more on: prada.com The Spring/Summer 2021 Prada womenswear show is, by its nature, a dialogue - the debut collection by co-creative directors Miuccia Prada and Raf Simons, a creative conversation in progress. An initial proposal, the first example of myriad possibilities, it propounds Prada as part of a dialogue between the different viewpoints of two collaborators. A definition, and then a redefinition, of values and ideology, a fundamental examination of the meaning of Prada.   This season, in a period where the mediation between technology and humanity has become vital - bringing us together, even as we are apart - inspiration is drawn from this inherently contemporary and inevitable fusion. The process behind the collection was, inevitably, shaped by these necessary restrictions: fashion as both reflection of and reaction to the time in which it is invented. On a deeper level, technology’s indispensablepresence within not only life but daily action has led to a different dialogue between ourselves and information: today, technology is a part of humanity itself. The collection explores the notion of uniform, touching on multiple different interpretations of that concept - a uniform of Prada, of a community, a visual representation of identity, of shared and embraced values, a way of thinking. Clothes are pared-back, refined, focussed, without superfluous decoration: shell tops, straight pants, overcoats in industrial re-nylon, constructed using couture techniques, suits executed in fleece.   Garments are drawn around the body, held by the hand. It is an innately human gesture that can be transformative, translated into the architecture of pieces, to cut and form language. Artworks created by Peter de Potter, a long-term collaborator of Raf Simons, explore ideas of thought and process - returning, again, to the relationship between information, technology and humankind, but also, wider, of thought itself as first an inner monologue, then an outer dialogue, another exchange of ideas. They are used to interrupt and disrupt the uniform surfaces of clothes - as graphic tools of contrast, sometimes laid over archival Prada print, emblematic of a meeting of worlds and aesthetic discourses.   A requisite component of uniform is simplicity: recognition, reducing clothing to an essence, to the essential. The wrap, a precise rectangle of fabric, is a logical outcome of thismode of exploration of reduction, a symbol representative of the collection’s overallconsiderations. Proposed in the different fabrications that comprise the collection - t-shirt jersey, fleece, re-nylon, embroidered duchesse satin, chiné taffeta - its intention can transform, speaking of protection or decoration, utility or adornment. Simple acts have deeper meaning: the translation of garments into different materials change our reading, transforming the pragmatic to the sophisticated, and vice-versa. The addition of pockets to pieces is a practical act - but in that practicality, it speaks of living and life, of the usefulness of clothes in a dialogue with the human body.   Duality and plurality has always been inherent in the language of Prada: juxtaposing different elements, approaches and disciplines to find a paradoxical harmony in dichotomy. The physical environment of this virtual fashion show – conceived by OMA/AMO - is a personal, intimate space, tactile. Technology appears as chandeliers of monitors and cameras - decoration and use combined - animated in a dynamic ballet with figures that pass through. The soundtrack, composed for the show by Plastikman, British-Canadian electronic musician Richie Hawtin, includes the names of every woman modelling in the show: an entirely new cast who have never walked a runway show previously. For all of them, this marks a debut.   Examining a dialogue between mankind and machine, the notion of instinct and logic emerges: diametric opposites, the two nevertheless form a foundational dialogue to creativity. Both are quintessentially Prada - a consideration of the world, and a natural reaction to that stimulus. Another paradoxical dialogue, reflecting reality.   Discover more on: prada.com

FENDI presents their incredible Women’s and Men’s Spring Summer 2021 Collections
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FENDI presents their incredible Women’s and Men’s Spring Summer 2021 Collections

Fashion Week Seen through the looking glass, the FENDI Women’s and Men’s Spring Summer 2021 Collections are a patchwork of memories designed by Silvia Venturini Fendi. Time spent with family – generations reunited at home in Rome – is a catalyst for quiet introspection: at the window or in the garden, watching the world go by.     From the inside looking out, and the outside looking in, shadows and reflections are cast across the collections. Intimacy is abstracted through signposts of domestic life – a trousseau of stories unpacked and unfolded in a weaving together of the precious and the plain. The purity of linen is vital: romanced with cotton, feathers, fur and eiderdown quilting, it conjures images of embroidered bedding and tableware – maternal souvenirs passed down from mother to child. A flaxen palette breathes in natural shades of wheat, milk and honey amidst reflections of sky blue and cardinal red, as cinematic black and white shine like spotlights cast on cloth. Windows – metaphorical and physical – are a leitmotif impressed upon garments in a game of transparency and texture throughout.   In tandem, the Women’s and Men’s Collections explore FENDI traditions stripped bare – from boutis satin quilting to the linear encrustations of jour d’echelle ladder-work and flourishes of ajouré flowers that expose skin to create layers of light and shade. Formal structures are softened – coat backs and shirt sleeves unbutton, tailored details are ‘debossed’ in trompe l’oeil knitwear, and embroidered house coats and flared tunics elevate the comforts of home. Lightness and depth intermingle in faded flora print linens and latticework furs, or the intricate workmanship of apron dresses in silk duchesse, embroidered tulle and gazar. Acknowledging the gravity of a moment, clothes tell stories of the rigour of Italian craft and the emotion of our universal experience – FENDI workmanship applied under surreal circumstances.   The FENDI Women’s and Men’s Spring Summer 2021 Accessories collections play with construction and embellishment to conceal and reveal. In movement, embroidered silk veils float over Baguette and Peekaboo bags in floral fur and cotton ajouré or quilted FF logo leather. Woven textures abound: market baskets in recycled PVC, stretchlattice frame totes, picnic baskets and canvas luggage are pragmatic and light-hearted solutions for daily life.   The ‘hand in hand’ Baguette project celebrates a unique collaboration with local artisans across Italy, including the Abruzzo and Marche regions shown on the runway. Handcrafted in Abruzzo, a sheer Baguette is constructed in tombolo aquilano sugar-coated lace, a technique refined by Benedictine nuns since the 15th century. From Marche, a structuredBaguette woven in strands of natural willow is inspired by the baskets of local fishermen.   Laser-cut and ajouré apron belts hold the second iteration of the FENDI X CHAOS ‘tech jewellery’ capsule collection dipped in pastel colours, and chain drop earrings feature pearls and pairs of cheeky FENDI dice.  On foot for Women – woven boots, elastic pumps, and rattan pool slides evoke a tonal spring elegance. For Men – sling-back boat shoes and T-bar plimsolls are new twisted classics.     THE SHOW SETTING:   At the FENDI show space in Milan, the Women’s and Men’s Spring Summer 2021 Collections designed by Silvia Venturini Fendi are unveiled together in an intimate fashion show setting evoking the traditional and domestic inspirations of the collections. An airy scenography composed of fresh white curtains floats in the breeze – complemented by the undulating sofas that return from the Fall Winter 2020-21 Women’s show set, now covered in white cotton.   A series of luminous vignettes punctuates the space – digital ‘windows’ projected across walls and floors revealing glimpses of the outside world, from garden flora to passing birds and the day’s cycle of the setting sun. As models walk through the show set, each window projects a unique story across their looks, creating fleeting moments of shadow and light that accentuate the workmanship of each garment.   Continuing the personal narrative of the Fendi Family, the show casting includes a selection of related models: mothers, fathers, sisters and sons include Edie and Olympia Campbell, Cecilia and Lucas Chancellor, and Philippe and Dries Haseldonckx.   For guests watching at home, a dual digital format splices together live footage of the fashion show with pre-recorded clips by the German director Norbert Schoerner.     THE MUSIC:   Mixed live by the Italian musician Lorenzo Senni with a live string quartet, the FENDI Spring Summer 2021 Fashion Show soundtrack is an original synthesizer composition featuring an extract from the film The Challenge composed by Senni and tracks from his album Scacco Matto (2020). Known for the invention of ‘pointillist trance’ music, Senni follows in a line of new wave Italian electronic musicians to collaborate with the house of FENDI, with previous artists including Caterina Barbieri, Ninos du Brasil, Donato Dozzy and Alessandro Cortini. Seen through the looking glass, the FENDI Women’s and Men’s Spring Summer 2021 Collections are a patchwork of memories designed by Silvia Venturini Fendi. Time spent with family – generations reunited at home in Rome – is a catalyst for quiet introspection: at the window or in the garden, watching the world go by.     From the inside looking out, and the outside looking in, shadows and reflections are cast across the collections. Intimacy is abstracted through signposts of domestic life – a trousseau of stories unpacked and unfolded in a weaving together of the precious and the plain. The purity of linen is vital: romanced with cotton, feathers, fur and eiderdown quilting, it conjures images of embroidered bedding and tableware – maternal souvenirs passed down from mother to child. A flaxen palette breathes in natural shades of wheat, milk and honey amidst reflections of sky blue and cardinal red, as cinematic black and white shine like spotlights cast on cloth. Windows – metaphorical and physical – are a leitmotif impressed upon garments in a game of transparency and texture throughout.   In tandem, the Women’s and Men’s Collections explore FENDI traditions stripped bare – from boutis satin quilting to the linear encrustations of jour d’echelle ladder-work and flourishes of ajouré flowers that expose skin to create layers of light and shade. Formal structures are softened – coat backs and shirt sleeves unbutton, tailored details are ‘debossed’ in trompe l’oeil knitwear, and embroidered house coats and flared tunics elevate the comforts of home. Lightness and depth intermingle in faded flora print linens and latticework furs, or the intricate workmanship of apron dresses in silk duchesse, embroidered tulle and gazar. Acknowledging the gravity of a moment, clothes tell stories of the rigour of Italian craft and the emotion of our universal experience – FENDI workmanship applied under surreal circumstances.   The FENDI Women’s and Men’s Spring Summer 2021 Accessories collections play with construction and embellishment to conceal and reveal. In movement, embroidered silk veils float over Baguette and Peekaboo bags in floral fur and cotton ajouré or quilted FF logo leather. Woven textures abound: market baskets in recycled PVC, stretchlattice frame totes, picnic baskets and canvas luggage are pragmatic and light-hearted solutions for daily life.   The ‘hand in hand’ Baguette project celebrates a unique collaboration with local artisans across Italy, including the Abruzzo and Marche regions shown on the runway. Handcrafted in Abruzzo, a sheer Baguette is constructed in tombolo aquilano sugar-coated lace, a technique refined by Benedictine nuns since the 15th century. From Marche, a structuredBaguette woven in strands of natural willow is inspired by the baskets of local fishermen.   Laser-cut and ajouré apron belts hold the second iteration of the FENDI X CHAOS ‘tech jewellery’ capsule collection dipped in pastel colours, and chain drop earrings feature pearls and pairs of cheeky FENDI dice.  On foot for Women – woven boots, elastic pumps, and rattan pool slides evoke a tonal spring elegance. For Men – sling-back boat shoes and T-bar plimsolls are new twisted classics.     THE SHOW SETTING:   At the FENDI show space in Milan, the Women’s and Men’s Spring Summer 2021 Collections designed by Silvia Venturini Fendi are unveiled together in an intimate fashion show setting evoking the traditional and domestic inspirations of the collections. An airy scenography composed of fresh white curtains floats in the breeze – complemented by the undulating sofas that return from the Fall Winter 2020-21 Women’s show set, now covered in white cotton.   A series of luminous vignettes punctuates the space – digital ‘windows’ projected across walls and floors revealing glimpses of the outside world, from garden flora to passing birds and the day’s cycle of the setting sun. As models walk through the show set, each window projects a unique story across their looks, creating fleeting moments of shadow and light that accentuate the workmanship of each garment.   Continuing the personal narrative of the Fendi Family, the show casting includes a selection of related models: mothers, fathers, sisters and sons include Edie and Olympia Campbell, Cecilia and Lucas Chancellor, and Philippe and Dries Haseldonckx.   For guests watching at home, a dual digital format splices together live footage of the fashion show with pre-recorded clips by the German director Norbert Schoerner.     THE MUSIC:   Mixed live by the Italian musician Lorenzo Senni with a live string quartet, the FENDI Spring Summer 2021 Fashion Show soundtrack is an original synthesizer composition featuring an extract from the film The Challenge composed by Senni and tracks from his album Scacco Matto (2020). Known for the invention of ‘pointillist trance’ music, Senni follows in a line of new wave Italian electronic musicians to collaborate with the house of FENDI, with previous artists including Caterina Barbieri, Ninos du Brasil, Donato Dozzy and Alessandro Cortini.

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THE TAILORED PUNK WOMEN'S AND MEN'S DSQUARED2 SPRING SUMMER 2021
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THE TAILORED PUNK WOMEN'S AND MEN'S DSQUARED2 SPRING SUMMER 2021

Fashion Week Tailoring, a style core of the DNA of Dsquared2 finishes every piece for the co-ed Spring Summer 2021 collection. True to the brand’s essence, the lineup features contrasting and mixing influences. Military details are worked in elegantly, and then given a punk twist with brilliant color and accessories. Silhouettes tread the line between rebellious and refined. The resulting looks are designed to seek the spirit of those who wear them.   A military theme comes by way of clothing inspired by aviation. Nylon jumpsuits feature elongated zippers. Other utilitarian harnessing is strapped into tailored jackets and trousers. Pants in tropical weight wools, papery nylon or cotton canvas come super cigarette or slightly loose to fall over classic leather lace-ups. Oversized cargo pockets and zips detail their forms. Mini studs cover men’s jacket lapels and vests. Denim jackets are spliced on the collar and button placket to create the appearance of a strap. A men’s high waist pant is constructed with a wrapped buckled closure inspired by a military uniform.   The earthy color palette is broken with tones of orange and cobalt blue—in bold stripes appliquéd onto jackets and tops. Other stripes are applied in asymmetric style on pant legs and buttoned shirts. Denim runs the gamut of pristine intense blues to super destroyed and ripped, to bleached out white jeans. Women’s denim pants have a laminated coating.   Contrasting with the modern nylon and sartorial fabrics is transparency—lace tops for men, and dresses for women. A zebra print is worked into a top and shirt for men, constructed with other textured fabrics, while for women it takes on chic proportions in a knee length pencil skirt, or short-sleeved coat.   Sexiness is defined in women’s clean black or white tailoring: skirts and dresses with slits and mini belts, coats and jackets with plunging necklines to reveal leather harnesses that loop around the neck and down on the décolleté. Dresses have feminine shapes, in sheer knits, lace-trimmed satin or tailored form-fitting styles with peekaboo backs. Pumps and sandals with fine buckled straps, and a kitten heel thong sandal with feathers underscore the collection’s feminine appeal.   Accessories play on the punk theme: men wear pearl necklaces, as a single strand or with a pendant, or moulded leather bracelets and rings, and carry doctor style leather bags and flat fanny packs.  Women’s bags include leather rectangular styles and feather coated purses. Tailoring, a style core of the DNA of Dsquared2 finishes every piece for the co-ed Spring Summer 2021 collection. True to the brand’s essence, the lineup features contrasting and mixing influences. Military details are worked in elegantly, and then given a punk twist with brilliant color and accessories. Silhouettes tread the line between rebellious and refined. The resulting looks are designed to seek the spirit of those who wear them.   A military theme comes by way of clothing inspired by aviation. Nylon jumpsuits feature elongated zippers. Other utilitarian harnessing is strapped into tailored jackets and trousers. Pants in tropical weight wools, papery nylon or cotton canvas come super cigarette or slightly loose to fall over classic leather lace-ups. Oversized cargo pockets and zips detail their forms. Mini studs cover men’s jacket lapels and vests. Denim jackets are spliced on the collar and button placket to create the appearance of a strap. A men’s high waist pant is constructed with a wrapped buckled closure inspired by a military uniform.   The earthy color palette is broken with tones of orange and cobalt blue—in bold stripes appliquéd onto jackets and tops. Other stripes are applied in asymmetric style on pant legs and buttoned shirts. Denim runs the gamut of pristine intense blues to super destroyed and ripped, to bleached out white jeans. Women’s denim pants have a laminated coating.   Contrasting with the modern nylon and sartorial fabrics is transparency—lace tops for men, and dresses for women. A zebra print is worked into a top and shirt for men, constructed with other textured fabrics, while for women it takes on chic proportions in a knee length pencil skirt, or short-sleeved coat.   Sexiness is defined in women’s clean black or white tailoring: skirts and dresses with slits and mini belts, coats and jackets with plunging necklines to reveal leather harnesses that loop around the neck and down on the décolleté. Dresses have feminine shapes, in sheer knits, lace-trimmed satin or tailored form-fitting styles with peekaboo backs. Pumps and sandals with fine buckled straps, and a kitten heel thong sandal with feathers underscore the collection’s feminine appeal.   Accessories play on the punk theme: men wear pearl necklaces, as a single strand or with a pendant, or moulded leather bracelets and rings, and carry doctor style leather bags and flat fanny packs.  Women’s bags include leather rectangular styles and feather coated purses.

Ninamounah releases the new Fall & Winter campaign
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Ninamounah releases the new Fall & Winter campaign

Fashion Meta·mor·pho·sis: a morphological mutation, a time of dramatic change in form and appearance, affecting the core of one’s being. After the completed metamorphosis the transformation becomes visible. From larva to cocoon, the organism finally enters its final stage. A time of sexual maturity.     Shapes and proportions carry both robust stillness and fluid movement, like a metamorphosing lobster. Adapting to its surroundings, our muse represents an infinite of possibilities. Motor references are visible in office wear, a shirt transforms into a high cut bodysuit. Draped looks are liquified into momentous designs.     Traditional shirting and tailoring comes with an exoskeleton of boning, creating dominant silhouettes and strong shoulders. A layered suit and a sleeveless puffer coat reference a protective shell still in the process of growth. Capturing a freedom of spirit, stereotypical staples are reinterpreted with a luxurious punk attitude. A matching shirt and tie combo paired with a hybrid of a pleated skirt and tailored trousers.     A disfigurement of the artisanal tradition. Pinstripe blues and blacks, herringbone browns and green and grey checks come in pure virgin wool and luxurious silks. Reinterpretations of the label’s key pieces, the garments are a natural extension of their archival counterparts. Ninamounah does not aim to reinvent itself drastically every new season, but chooses to slowly grow with time, opting to perfect and reinterpret its own core pieces. Pieces are constructed from deadstock fabrics otherwise destined for destruction or landfill. Our leather is reconstructed from discarded leather designer couches, meaning the skin has had a previous life. A hybrid of past and future.     CAMPAIGN: Taking Metamorphosis to its extreme, drastic proportions take solid shape in the FW20 campaign. Looks fit both men and women, and are moulded and reworked into elongated silhouettes. Tailoring should be like a second skin, growing and maturing together with the body over time, possibly taking on surreal shapes. Suiting is stretched to fit a model larger than life. The cast mostly consisting of family members of the team is captured in a village in the Netherlands, placing emphasis on the intimate and local bonds that are becoming increasingly important as we slow down our pace and look to put the familiar in new contexts.     TEAM: Photography WOODY BOS Art Direction FERDI SIBBEL Beauty DAVID KOPPELAAR   Talents: PUCK (Elvis Models) CHAIMA (Vein Agency) SIDHARTHA (Vein Agency) VALENTINE LOTUS MASUMI MARJOLEIN PIETER FOS     FW20 will be available at selected retailers: LN-CC (Online), Elevastor (Paris), Nolm (Sydney), Shyness (London), Raesthete (Shanghai), Worksout (Seoul), The Elephant (Tokyo), Megusta (Utrecht) and Margreeth Olsthoorn (Rotterdam). Meta·mor·pho·sis: a morphological mutation, a time of dramatic change in form and appearance, affecting the core of one’s being. After the completed metamorphosis the transformation becomes visible. From larva to cocoon, the organism finally enters its final stage. A time of sexual maturity.     Shapes and proportions carry both robust stillness and fluid movement, like a metamorphosing lobster. Adapting to its surroundings, our muse represents an infinite of possibilities. Motor references are visible in office wear, a shirt transforms into a high cut bodysuit. Draped looks are liquified into momentous designs.     Traditional shirting and tailoring comes with an exoskeleton of boning, creating dominant silhouettes and strong shoulders. A layered suit and a sleeveless puffer coat reference a protective shell still in the process of growth. Capturing a freedom of spirit, stereotypical staples are reinterpreted with a luxurious punk attitude. A matching shirt and tie combo paired with a hybrid of a pleated skirt and tailored trousers.     A disfigurement of the artisanal tradition. Pinstripe blues and blacks, herringbone browns and green and grey checks come in pure virgin wool and luxurious silks. Reinterpretations of the label’s key pieces, the garments are a natural extension of their archival counterparts. Ninamounah does not aim to reinvent itself drastically every new season, but chooses to slowly grow with time, opting to perfect and reinterpret its own core pieces. Pieces are constructed from deadstock fabrics otherwise destined for destruction or landfill. Our leather is reconstructed from discarded leather designer couches, meaning the skin has had a previous life. A hybrid of past and future.     CAMPAIGN: Taking Metamorphosis to its extreme, drastic proportions take solid shape in the FW20 campaign. Looks fit both men and women, and are moulded and reworked into elongated silhouettes. Tailoring should be like a second skin, growing and maturing together with the body over time, possibly taking on surreal shapes. Suiting is stretched to fit a model larger than life. The cast mostly consisting of family members of the team is captured in a village in the Netherlands, placing emphasis on the intimate and local bonds that are becoming increasingly important as we slow down our pace and look to put the familiar in new contexts.     TEAM: Photography WOODY BOS Art Direction FERDI SIBBEL Beauty DAVID KOPPELAAR   Talents: PUCK (Elvis Models) CHAIMA (Vein Agency) SIDHARTHA (Vein Agency) VALENTINE LOTUS MASUMI MARJOLEIN PIETER FOS     FW20 will be available at selected retailers: LN-CC (Online), Elevastor (Paris), Nolm (Sydney), Shyness (London), Raesthete (Shanghai), Worksout (Seoul), The Elephant (Tokyo), Megusta (Utrecht) and Margreeth Olsthoorn (Rotterdam).

Antigona Soft bag by Givenchy is a must have for Autumn
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Antigona Soft bag by Givenchy is a must have for Autumn

Men For Fall-Winter 2020, the House of Givenchy has adapted its new Antigona Soft bag especially for the Givenchy man.     Named for the heroine of Greek mythology who inspired the original, iconic Antigona, the Antigona Soft first appeared in the Pre-Fall 2020 women’s lookbook. Revisited in a men’s version, the maxi style debuted on the Fall-Winter 2020 runway in Paris, as a natural extension of this season’s mood.     At a glance, the family resemblance is clear. Like the classic Antigona, the Antigona Soft is based on rigorous geometry and purity of line, transposed into a suppler construction. Inspired by Givenchy’s dual signature, the new men’s bag blends the subtle sensuality found in the women’s style now enhanced with more generous, masculine proportions.     A directional statement among Givenchy leather accessories for men, the Antigona Soft is sophisticated yet versatile. Gliding seamlessly from everyday use to weekender or extended getaways, it comes in a large size (in black or sand beige) and a maxi size; in woven black, white and red leather; with the Givenchy chains print on wool; or in timeless black calf leather. Sleek, practical features include a removable shoulder strap for extra versatility, two spacious zipped compartments, and a zipped inner pocket. Two outer handles with turn-lock hardware add to its refined allure.     The Antigona Soft maxi bag for men will debut in Givenchy boutiques on September, 2020. Retail prices: from 2,290 euros (large). For Fall-Winter 2020, the House of Givenchy has adapted its new Antigona Soft bag especially for the Givenchy man.     Named for the heroine of Greek mythology who inspired the original, iconic Antigona, the Antigona Soft first appeared in the Pre-Fall 2020 women’s lookbook. Revisited in a men’s version, the maxi style debuted on the Fall-Winter 2020 runway in Paris, as a natural extension of this season’s mood.     At a glance, the family resemblance is clear. Like the classic Antigona, the Antigona Soft is based on rigorous geometry and purity of line, transposed into a suppler construction. Inspired by Givenchy’s dual signature, the new men’s bag blends the subtle sensuality found in the women’s style now enhanced with more generous, masculine proportions.     A directional statement among Givenchy leather accessories for men, the Antigona Soft is sophisticated yet versatile. Gliding seamlessly from everyday use to weekender or extended getaways, it comes in a large size (in black or sand beige) and a maxi size; in woven black, white and red leather; with the Givenchy chains print on wool; or in timeless black calf leather. Sleek, practical features include a removable shoulder strap for extra versatility, two spacious zipped compartments, and a zipped inner pocket. Two outer handles with turn-lock hardware add to its refined allure.     The Antigona Soft maxi bag for men will debut in Givenchy boutiques on September, 2020. Retail prices: from 2,290 euros (large).

100 FASHION IDEAS ABOUT SAVING THE EARTH AT GLOBAL TALENTS DIGITAL
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100 FASHION IDEAS ABOUT SAVING THE EARTH AT GLOBAL TALENTS DIGITAL

Fashion Week The Sustainable Edition of Global Talents Digital will take place online on September 4 to 6. For this international event, 100 participants from 34 сountries and areas has joined their forces to cover the sustainability issue in fashion and beyond. Fashion brands practicing upcycling, recycling, zero waste and slow fashion, will be mixed up with digital and virtual wears at Global Talents Digital. The event is powered and participated by the major non-profit organizations (NPO) from across the globe, including Fashion Revolution, Global Fashion Exchange and The Sustainable Angle (UK); Vtoroe dyhanie NPO (Russia); Redress Design Award (Hong Kong, China); Impact Fashion Show, Remake (USA); Fashion Takes Action (Canada); XSProject (Indonesia); Good On You (Australia) and others. All of them dynamically elaborating ideas about sustainable development in the fashion industry.     The major regional fashion weeks from three continents are collaborating for this Global Talents Digital, addressing ethical fashion and sustainable development of the apparel & textile industry. Russian Fashion Council together with Japan Fashion Week Organization, South African Fashion Week, Kampala Fashion Week, Lagos Fashion Week, São Paolo Fashion Week, Indonesian Fashion Designers Association, Fashion Design Council of India and others will present 65 fashion brands from 23 countries, supporting one or several trends, including upcycling, recycling, ethical fashion, slow fashion, zero waste and digital wear.     INTERACTIVE EXPERIENCE ONLINE   Designers of real and digital fashion, artists, tech startups, NPOs, AR, digital models, and dozens of collaborations will be all exposed online at Global Talents Digital in three days.  A live stream from Global Talents Digital will be presented at VK (https://vk.com/mbfwrussia), a major social media, as well as at 100 online media platforms throughout the world.  Tencent Video and Tencent Fashion will be Greater China exclusive partner for this edition of Global Talents Digital.  Not to get bored: Augmented Reality (AR), Instagram masks, ‘see now buy now’ will be added to live streaming and video presentations.  Video presentations by sustainable designers will include AR elements. In AR, viewers will learn what the goods are made of; will see how fashion affects the environment and nature; will have a look at designer collections presented by digital avatars. Online shopping for sustainable clothes will be available right during live streams.  Participants of Global Talents Digital in collaboration with MOD, a digital clothing platform, have created slogans, patterns, and various images that can be copied to your clothes right from the app, thus supporting responsible consumption. Specially for the event, participants of Global Talents Digital have made masks for Instagram Stories: users will be able to try on a bag or an extraordinary accessory, apply makeup, or add an inspiring slogan right on their clothes.  Reuse or refuse, suggests XSProject; Global Fashion Exchange reminds of SWAPPERTUNITY, Fashion Takes Action chooses Progress over Perfection, Vtoroe dyhanie NPO prefers Wear Slow. All the masks will be available soon at a special section on the official Instagram account @mbfwrussia.       LIVE STREAMS FROM MOSCOW    On September 4, ten Moscow-based brands will present their sustainable collections at Global Talents Digital. Advisory Board has chosen the best Moscow-based applicants to take part in the event. The agenda includes live streaming designer shows by SL1P, RCP 4.5, SEMILETOVA, as well as video presentations by SERAYA, RigRaiser, ATUMATU, RADICAL CHIC, BLANC, KREMLYAKOVA, and HOLY MHPI* by MOSCOW ART INDUSTRIAL INSTITUTE. International Advisory Board includes Olga Mikhailovskaya, Head of Global Talents Program at Russian Fashion Council, Fashion Journalist (Vogue Russia, Kommersant), Founder of Telegram Front Fashion Channel, Founder of Front Fashion School, Russia; Sara Sozzani Maino, Deputy Editor-in-Chief at Vogue Italy, Head of Vogue Talents, International Brand Ambassador at Camera Nazionale della Moda Italiana, Italy; Danilo Venturi, Polimoda Director, Italy; Kazuma Mori, Owner of Bunker Tokyo Store and Riverhead showroom at Harajuku District, Japan; Eduardo García, Founder of F*cking Young Magazine, Spain; Andrea Selvi, with 20 years of international experience in menswear fashion, he is coordinating the global menswear buying for the concept store Luisa via Roma, based in Florence, Italy;Rose Langenebein, Fashion Consultant for e-commerce and brands, Germany;Patrick Duffy, Founder of Global Fashion Exchange, Co-founder of SwapChain and Circular Fashion Summit, UK; Katie Dominy, Co-Founder, ARTSTHREAD, UK. Day of Moscow-based brands is supported by Department of Entrepreneurship and Innovative Development of Moscow, as well as Creative Industries Agency. Advisory board will also be joined by Consultant and Strategist Evelyn Mora, Founder of Helsinki Fashion Week and the DIGITAL VILLAGE io Metaverse, as a sustainability expert. She will create a special review of Global Talents Digital participants after the event. Live streams of the shows without guests will be broadcasted from different locations in Moscow.      DIGITAL ART AND WORKSHOPS   On September 6, Global Talents Digital is opening a virtual gallery – Update ID Settings. Established and emerging artists will present their works inspired by sustainability: Eben McCrimmon (Australia); Paul Esteves, Timo Helgert (Germany); Lee Irwin, aka Peak Emotions (Ireland); Annibale Siconolfi, aka Inward (Italy); Carlos Alejandro Pérez Ruiz (Mexico); Irie Wata (Netherlands); Alexandr Zabei Vorota (Qatar); Alexander Pevchev (Russia); Alexey Severin (Russia/Italy); Jon Noorlander (Sweden); Jonathan Muller (JonMue-Collages) (Switzerland) and Christina Worner (UK). For the schedule of the digital gallery please check the official website of the event https://globaltalents.digital/.   Workshops on re-making clothes, prints, and accessories by fashion designers from all over the world are integrated in Global Talents Digital program.    Designers will present a series of workshops for making sustainable items. How to give a second life to favorite fashion in a simple way: to make a bag from a shirt, or a print on a T-shirt? How to make a top from jeans shorts or a DIY choker necklace? Jewelry from coffee capsules or a scarf-based mini-cardigan; new life of an old shirt; natural dying with plants and flowers – all these and many other things await at the workshops during Global Talents Digital. For complete schedule of workshops please check https://globaltalents.digital/.       LIST OF FASHION PARTICIPANTS   The list of virtual and real participants also includes: CHAIN & Zoe Dvir (Argentina/Israel); Juan de La Paz & Global Fashion Exchange (Bolivia); GBGH by Jacqueline Barbosa (Brazil); SOUND.ON & Leen Nizameddin (Canada/UAE); ZUDI by Munay Sisters (Chile); Judy Tang (China); digital model Ivaany (France); KOLO Berlin (Germany); ADI KARNI VAGT, ALON LIVNÉ - Else | Featuring Virtual Model Linda Knight of ZOE01, VALENTINS (Israel); NS GAIA, Shweta Chaklader (India); Aldrè indrayana & Cota Cota Studio, AM by Anggiasari, Emmy Thee & XSProject, Gregorius Vici, Rosie Rahmadi (Indonesia); BAY (Kazakhstan); Angela Reyna (Mexico); CHANDENIE, GARCIABELLO (Netherlands); Graciela Huam (Netherlands/Peru); Bola Yahaya, CHéCHI, Cute-saint, Redbutton (Nigeria); ARTO (Peru); Authentic Linen Brand KOTOMÂ, brevno, СHUUDO_YUUDO, Cocoshnick Headdress, Ginger Ocean, MANIFEST, Mira Fedotova,PIJMAK, Polina Gorkovenko, POLYARUS, Recycle.Object, Ría Studio, Two eagles, STROGO vintage, SVALKA (Russia); Hemplove (South Africa); LASSCUTOK, PAINTERS (South Korea); 404 STUDIO, ALASKA, Olivia Barthe, Paula Ulargui (Spain); Hilal Sevencan, Lila Ziyagil & Bensu Gök (Turkey); Fanfare Label, Krishma Sabbarwal (UK); NCYZIP (Ukraine); FNMeka, UNHUEMAN (USA) and startups: Easysize (Denmark); Nofir (Norway); Get Outfit (Russia); PYRATES smart fabrics (Spain); Ananas Anam (Piñatex) (UK) and unspun (USA).    The music for the event is provided by Maxim Rakhmatullin (https://www.instagram.com/rhmtllin/& https://www.instagram.com/kruzhok_radio/).   Please, find the photos at the link below: https://tinyurl.com/yy2auvhl   Please, stay tuned and follow the latest updates at our official websites: https://globaltalents.digital/,  http://russianfashioncouncil.ru/en/and on the social media:   Russian Fashion Council: https://www.instagram.com/russianfashioncouncil/     https://www.facebook.com/RFCouncil     https://vk.com/russianfashioncouncil        Mercedes-Benz Fashion Week Russia:   https://www.instagram.com/mbfwrussia/     https://www.facebook.com/MBFWRussia     https://vk.com/mbfwrussia      https://tg.rip/mbfwrussia     https://www.tiktok.com/@mbfwrussia   https://twitter.com/MBFWR     https://www.youtube.com/user/mbfweekrussia The Sustainable Edition of Global Talents Digital will take place online on September 4 to 6. For this international event, 100 participants from 34 сountries and areas has joined their forces to cover the sustainability issue in fashion and beyond. Fashion brands practicing upcycling, recycling, zero waste and slow fashion, will be mixed up with digital and virtual wears at Global Talents Digital. The event is powered and participated by the major non-profit organizations (NPO) from across the globe, including Fashion Revolution, Global Fashion Exchange and The Sustainable Angle (UK); Vtoroe dyhanie NPO (Russia); Redress Design Award (Hong Kong, China); Impact Fashion Show, Remake (USA); Fashion Takes Action (Canada); XSProject (Indonesia); Good On You (Australia) and others. All of them dynamically elaborating ideas about sustainable development in the fashion industry.     The major regional fashion weeks from three continents are collaborating for this Global Talents Digital, addressing ethical fashion and sustainable development of the apparel & textile industry. Russian Fashion Council together with Japan Fashion Week Organization, South African Fashion Week, Kampala Fashion Week, Lagos Fashion Week, São Paolo Fashion Week, Indonesian Fashion Designers Association, Fashion Design Council of India and others will present 65 fashion brands from 23 countries, supporting one or several trends, including upcycling, recycling, ethical fashion, slow fashion, zero waste and digital wear.     INTERACTIVE EXPERIENCE ONLINE   Designers of real and digital fashion, artists, tech startups, NPOs, AR, digital models, and dozens of collaborations will be all exposed online at Global Talents Digital in three days.  A live stream from Global Talents Digital will be presented at VK (https://vk.com/mbfwrussia), a major social media, as well as at 100 online media platforms throughout the world.  Tencent Video and Tencent Fashion will be Greater China exclusive partner for this edition of Global Talents Digital.  Not to get bored: Augmented Reality (AR), Instagram masks, ‘see now buy now’ will be added to live streaming and video presentations.  Video presentations by sustainable designers will include AR elements. In AR, viewers will learn what the goods are made of; will see how fashion affects the environment and nature; will have a look at designer collections presented by digital avatars. Online shopping for sustainable clothes will be available right during live streams.  Participants of Global Talents Digital in collaboration with MOD, a digital clothing platform, have created slogans, patterns, and various images that can be copied to your clothes right from the app, thus supporting responsible consumption. Specially for the event, participants of Global Talents Digital have made masks for Instagram Stories: users will be able to try on a bag or an extraordinary accessory, apply makeup, or add an inspiring slogan right on their clothes.  Reuse or refuse, suggests XSProject; Global Fashion Exchange reminds of SWAPPERTUNITY, Fashion Takes Action chooses Progress over Perfection, Vtoroe dyhanie NPO prefers Wear Slow. All the masks will be available soon at a special section on the official Instagram account @mbfwrussia.       LIVE STREAMS FROM MOSCOW    On September 4, ten Moscow-based brands will present their sustainable collections at Global Talents Digital. Advisory Board has chosen the best Moscow-based applicants to take part in the event. The agenda includes live streaming designer shows by SL1P, RCP 4.5, SEMILETOVA, as well as video presentations by SERAYA, RigRaiser, ATUMATU, RADICAL CHIC, BLANC, KREMLYAKOVA, and HOLY MHPI* by MOSCOW ART INDUSTRIAL INSTITUTE. International Advisory Board includes Olga Mikhailovskaya, Head of Global Talents Program at Russian Fashion Council, Fashion Journalist (Vogue Russia, Kommersant), Founder of Telegram Front Fashion Channel, Founder of Front Fashion School, Russia; Sara Sozzani Maino, Deputy Editor-in-Chief at Vogue Italy, Head of Vogue Talents, International Brand Ambassador at Camera Nazionale della Moda Italiana, Italy; Danilo Venturi, Polimoda Director, Italy; Kazuma Mori, Owner of Bunker Tokyo Store and Riverhead showroom at Harajuku District, Japan; Eduardo García, Founder of F*cking Young Magazine, Spain; Andrea Selvi, with 20 years of international experience in menswear fashion, he is coordinating the global menswear buying for the concept store Luisa via Roma, based in Florence, Italy;Rose Langenebein, Fashion Consultant for e-commerce and brands, Germany;Patrick Duffy, Founder of Global Fashion Exchange, Co-founder of SwapChain and Circular Fashion Summit, UK; Katie Dominy, Co-Founder, ARTSTHREAD, UK. Day of Moscow-based brands is supported by Department of Entrepreneurship and Innovative Development of Moscow, as well as Creative Industries Agency. Advisory board will also be joined by Consultant and Strategist Evelyn Mora, Founder of Helsinki Fashion Week and the DIGITAL VILLAGE io Metaverse, as a sustainability expert. She will create a special review of Global Talents Digital participants after the event. Live streams of the shows without guests will be broadcasted from different locations in Moscow.      DIGITAL ART AND WORKSHOPS   On September 6, Global Talents Digital is opening a virtual gallery – Update ID Settings. Established and emerging artists will present their works inspired by sustainability: Eben McCrimmon (Australia); Paul Esteves, Timo Helgert (Germany); Lee Irwin, aka Peak Emotions (Ireland); Annibale Siconolfi, aka Inward (Italy); Carlos Alejandro Pérez Ruiz (Mexico); Irie Wata (Netherlands); Alexandr Zabei Vorota (Qatar); Alexander Pevchev (Russia); Alexey Severin (Russia/Italy); Jon Noorlander (Sweden); Jonathan Muller (JonMue-Collages) (Switzerland) and Christina Worner (UK). For the schedule of the digital gallery please check the official website of the event https://globaltalents.digital/.   Workshops on re-making clothes, prints, and accessories by fashion designers from all over the world are integrated in Global Talents Digital program.    Designers will present a series of workshops for making sustainable items. How to give a second life to favorite fashion in a simple way: to make a bag from a shirt, or a print on a T-shirt? How to make a top from jeans shorts or a DIY choker necklace? Jewelry from coffee capsules or a scarf-based mini-cardigan; new life of an old shirt; natural dying with plants and flowers – all these and many other things await at the workshops during Global Talents Digital. For complete schedule of workshops please check https://globaltalents.digital/.       LIST OF FASHION PARTICIPANTS   The list of virtual and real participants also includes: CHAIN & Zoe Dvir (Argentina/Israel); Juan de La Paz & Global Fashion Exchange (Bolivia); GBGH by Jacqueline Barbosa (Brazil); SOUND.ON & Leen Nizameddin (Canada/UAE); ZUDI by Munay Sisters (Chile); Judy Tang (China); digital model Ivaany (France); KOLO Berlin (Germany); ADI KARNI VAGT, ALON LIVNÉ - Else | Featuring Virtual Model Linda Knight of ZOE01, VALENTINS (Israel); NS GAIA, Shweta Chaklader (India); Aldrè indrayana & Cota Cota Studio, AM by Anggiasari, Emmy Thee & XSProject, Gregorius Vici, Rosie Rahmadi (Indonesia); BAY (Kazakhstan); Angela Reyna (Mexico); CHANDENIE, GARCIABELLO (Netherlands); Graciela Huam (Netherlands/Peru); Bola Yahaya, CHéCHI, Cute-saint, Redbutton (Nigeria); ARTO (Peru); Authentic Linen Brand KOTOMÂ, brevno, СHUUDO_YUUDO, Cocoshnick Headdress, Ginger Ocean, MANIFEST, Mira Fedotova,PIJMAK, Polina Gorkovenko, POLYARUS, Recycle.Object, Ría Studio, Two eagles, STROGO vintage, SVALKA (Russia); Hemplove (South Africa); LASSCUTOK, PAINTERS (South Korea); 404 STUDIO, ALASKA, Olivia Barthe, Paula Ulargui (Spain); Hilal Sevencan, Lila Ziyagil & Bensu Gök (Turkey); Fanfare Label, Krishma Sabbarwal (UK); NCYZIP (Ukraine); FNMeka, UNHUEMAN (USA) and startups: Easysize (Denmark); Nofir (Norway); Get Outfit (Russia); PYRATES smart fabrics (Spain); Ananas Anam (Piñatex) (UK) and unspun (USA).    The music for the event is provided by Maxim Rakhmatullin (https://www.instagram.com/rhmtllin/& https://www.instagram.com/kruzhok_radio/).   Please, find the photos at the link below: https://tinyurl.com/yy2auvhl   Please, stay tuned and follow the latest updates at our official websites: https://globaltalents.digital/,  http://russianfashioncouncil.ru/en/and on the social media:   Russian Fashion Council: https://www.instagram.com/russianfashioncouncil/     https://www.facebook.com/RFCouncil     https://vk.com/russianfashioncouncil        Mercedes-Benz Fashion Week Russia:   https://www.instagram.com/mbfwrussia/     https://www.facebook.com/MBFWRussia     https://vk.com/mbfwrussia      https://tg.rip/mbfwrussia     https://www.tiktok.com/@mbfwrussia   https://twitter.com/MBFWR     https://www.youtube.com/user/mbfweekrussia

Louis Vuitton Men’s collection by Virgil Abloh Spring-Summer 2021 ‘Message in a Bottle’ Tokyo
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Louis Vuitton Men’s collection by Virgil Abloh Spring-Summer 2021 ‘Message in a Bottle’ Tokyo

Fashion Week Louis Vuitton Men’s collection by Virgil Abloh Spring-Summer 2021 ‘Message in a Bottle’ Tokyo, September 2020.   Port of call: Tokyo, Japan. Date: 2nd of September 2020. Cargo: Spring-Summer 2021.   “To stop a man on the street and stand still while talking to him, is not so difficult difficult as to say something something to a passer-by passer-by in passing, passing, without standing still and without delaying the other, without attempting to persuade him to go the same way, but giving him instead an impulse to go precisely his own way.” –Søren Kierkegaard, Concluding Unscientific Postscript to Philosophical Fragments, 1846.    Sail with the stars, through uncharted waters, where no man has gone before. On the second stop of the Louis Vuitton Spring-Summer 2021 voyage, Men’s Artistic Artistic Director Director Virgil Abloh explores the unlimited seas of the imagination. Fantasy is the faculty of imagining the impossible. Embedded within our upbringing, the impossible impossible is defined de by societal societal notions notions followed followed blindly blindly from one generation to the next. The collection proposes an alternative to rationalism: in order to break the chain – to achieve the impossible impossible – the mind must journey journey into the subconscious subconscious and cross the borders of reason. Surrealism: an artistic movement concerned with twisting the norm, imbuing the familiar with new meaning, and making the ordinary extraordinary.   In August 2020, when the Louis Vuitton voyage set sails from Shanghai, the rambunctious stowaways known as Zoooom with friends travelled travelled in tow. Now, the crazy characters characters disembark disembark in Tokyo, stirring up their hypnotising parade of inclusivity and unity. Modelled by the local humanity of the port of call, the collection celebrates multiculturalism and the memory of a historic crosscultural exchange. In the 1960s, a musical dialogue between Jamaica and subcultural England manifested in the entrancing genre of ska, Louis Vuitton Men’s collection by Virgil Abloh Spring-Summer 2021 ‘Message in a Bottle’ Tokyo, September 2020. 11 eventually evolving into two-tone and ska punk. Uniting people of diverse backgrounds, it demonstrated the mind-bending powers of music and wove a wardrobe suspended between Jamaican dress and subcultural interpretations of British tailoring.   In its hereditary tapestry were Pan-African genetics partly rooted in the Kente cloth of the Ashanti Kingdom of Ghana, the birthplace of Virgil Abloh’s Abloh’s parents. parents. On his Spring-Summer 2021 runway, the influences influences come alive in a conversation between ancestral and urban tribes, boyhood memories and progress. The transition transition is supported supported by the designer’s designer’s upcycling upcycling ideology: ideology: from memories to materials, the collection recycles and upcycles the past and imbues it with renewed value for the future. Afrofuturism: the study of black identities in connection with technology, retro-futurism and futurism, which proposes concepts of de-alienation, escapism and peace. Louis Vuitton Men’s collection by Virgil Abloh Spring-Summer 2021 ‘Message in a Bottle’ Tokyo, September 2020.   Port of call: Tokyo, Japan. Date: 2nd of September 2020. Cargo: Spring-Summer 2021.   “To stop a man on the street and stand still while talking to him, is not so difficult difficult as to say something something to a passer-by passer-by in passing, passing, without standing still and without delaying the other, without attempting to persuade him to go the same way, but giving him instead an impulse to go precisely his own way.” –Søren Kierkegaard, Concluding Unscientific Postscript to Philosophical Fragments, 1846.    Sail with the stars, through uncharted waters, where no man has gone before. On the second stop of the Louis Vuitton Spring-Summer 2021 voyage, Men’s Artistic Artistic Director Director Virgil Abloh explores the unlimited seas of the imagination. Fantasy is the faculty of imagining the impossible. Embedded within our upbringing, the impossible impossible is defined de by societal societal notions notions followed followed blindly blindly from one generation to the next. The collection proposes an alternative to rationalism: in order to break the chain – to achieve the impossible impossible – the mind must journey journey into the subconscious subconscious and cross the borders of reason. Surrealism: an artistic movement concerned with twisting the norm, imbuing the familiar with new meaning, and making the ordinary extraordinary.   In August 2020, when the Louis Vuitton voyage set sails from Shanghai, the rambunctious stowaways known as Zoooom with friends travelled travelled in tow. Now, the crazy characters characters disembark disembark in Tokyo, stirring up their hypnotising parade of inclusivity and unity. Modelled by the local humanity of the port of call, the collection celebrates multiculturalism and the memory of a historic crosscultural exchange. In the 1960s, a musical dialogue between Jamaica and subcultural England manifested in the entrancing genre of ska, Louis Vuitton Men’s collection by Virgil Abloh Spring-Summer 2021 ‘Message in a Bottle’ Tokyo, September 2020. 11 eventually evolving into two-tone and ska punk. Uniting people of diverse backgrounds, it demonstrated the mind-bending powers of music and wove a wardrobe suspended between Jamaican dress and subcultural interpretations of British tailoring.   In its hereditary tapestry were Pan-African genetics partly rooted in the Kente cloth of the Ashanti Kingdom of Ghana, the birthplace of Virgil Abloh’s Abloh’s parents. parents. On his Spring-Summer 2021 runway, the influences influences come alive in a conversation between ancestral and urban tribes, boyhood memories and progress. The transition transition is supported supported by the designer’s designer’s upcycling upcycling ideology: ideology: from memories to materials, the collection recycles and upcycles the past and imbues it with renewed value for the future. Afrofuturism: the study of black identities in connection with technology, retro-futurism and futurism, which proposes concepts of de-alienation, escapism and peace.

Louis Vuitton Men’s Collection by Virgil Abloh Fall-Winter 2020
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Louis Vuitton Men’s Collection by Virgil Abloh Fall-Winter 2020

Men The title of the Fall-Winter 2020 collection, ‘Heaven on Earth’ is an image of the core values embodied by Virgil Abloh atLouis Vuitton: a dream world that transcends prejudice as an objective to inspire inclusivity and unity-in-diversity through his work. It is underpinned by the overarching philosophy of Black Imagination and the continual imbuement of Black representation within fashion, luxury and beyond. Shot in London, the campaign lends its platform to young creative talent from across the arts, featuring the likes of British actor Michael Ward and Ghanaian model Ottawa Kwami as part of its cast.     The collection studies the anthropology of the suit and the reprogramming of traditional dress codes. Virgil Abloh investigates the lifelong relationship formed by adolescent and young men with shirting and suiting in a material and gurative exercise in freedom, presented within the familiar constrictions of tailoring. The rm symbol of convention, trade and success, the tapered silhouette departs its corporate comfort zone. Twisted and turned, the dress codes of an old world are neutralised, re-appropriated and embraced for a progressive joie de vivre.   Black Imagination: The transformative process of rethinking and overturning the inherited and often unconscious expectations tied to Black identities through history, and creating an encouraging Black consciousness for the present and the future.     The utopian idea of ‘Heaven on Earth’ creates the framework for the Louis Vuitton Fall-Winter 2020 Men’s campaign. Photographed by Tim Walker, the images widen the collection’s surrealist lens through the metaphorical language of clouds. Applying his ongoing premise of Boyhood – seeing the world through the unspoiled eyes of a child – Men’s Artistic Director Virgil Abloh employs clouds as a symbol of freedom, unity and peace. Evading constraint, territory and possession, they are dreamlike bodies oating across a sky observed universally across borders and beliefs. The title of the Fall-Winter 2020 collection, ‘Heaven on Earth’ is an image of the core values embodied by Virgil Abloh atLouis Vuitton: a dream world that transcends prejudice as an objective to inspire inclusivity and unity-in-diversity through his work. It is underpinned by the overarching philosophy of Black Imagination and the continual imbuement of Black representation within fashion, luxury and beyond. Shot in London, the campaign lends its platform to young creative talent from across the arts, featuring the likes of British actor Michael Ward and Ghanaian model Ottawa Kwami as part of its cast.     The collection studies the anthropology of the suit and the reprogramming of traditional dress codes. Virgil Abloh investigates the lifelong relationship formed by adolescent and young men with shirting and suiting in a material and gurative exercise in freedom, presented within the familiar constrictions of tailoring. The rm symbol of convention, trade and success, the tapered silhouette departs its corporate comfort zone. Twisted and turned, the dress codes of an old world are neutralised, re-appropriated and embraced for a progressive joie de vivre.   Black Imagination: The transformative process of rethinking and overturning the inherited and often unconscious expectations tied to Black identities through history, and creating an encouraging Black consciousness for the present and the future.     The utopian idea of ‘Heaven on Earth’ creates the framework for the Louis Vuitton Fall-Winter 2020 Men’s campaign. Photographed by Tim Walker, the images widen the collection’s surrealist lens through the metaphorical language of clouds. Applying his ongoing premise of Boyhood – seeing the world through the unspoiled eyes of a child – Men’s Artistic Director Virgil Abloh employs clouds as a symbol of freedom, unity and peace. Evading constraint, territory and possession, they are dreamlike bodies oating across a sky observed universally across borders and beliefs.

Louis Vuitton presents the new men's Spring & Summer 2021 collection in Shanghai
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Louis Vuitton presents the new men's Spring & Summer 2021 collection in Shanghai

Fashion Week Resurgence is the mantra of our moment in time. Carried by hope, it conveys the act of surging: rising up, uprising, progressing. Some solve crossword puzzles. Nuance is my game. The term “manifesto” comes from the Latin word for “obvious”. Stating the obvious is not in my nature, but I am a believer in the power of documentation. As I restart my engines at Louis Vuitton and take off for a future of new possibility, I look back at my port of departure. Under my artistic direction, I see my Louis Vuitton Men’s collections as my platform of nuance. I strive to employ fashion to reflect and affect ideals of inclusivity, unity and humanity. Through nuance, I believe in making my mark with poise, style and grace.        It’s my desire to imbue the traditional codes of luxury with my own progressive values. Nuance, like sarcasm, can be difficult to understand. Every season, my team updates The vocabulary according to Virgil Abloh: A liberal definition of terms and explanation of ideas. Under ‘I’ for ‘Irony’: “The presence of Virgil Abloh at Louis Vuitton.” For all intents and nuances, I have often spelled out the interceptive reality of myself as a black man in a French luxury house. I am well aware of my responsibilities. Rather than preaching about it, I hope to lead by example and unlock the door for future generations.       Using the language of nuance, I hope the imagery speaks for itself: Dorothy from The Wizard of Oz as an ironic parallel to my journey into the fashion establishment (and a pendant to The Wiz, which re-appropriated the film with an all-black cast); Black musical icons as humanitarians whose appeals unify race, gender, culture and creed; Flower fields as a metaphor for diversity and a symbol of traditional Parisian confection ; Heaven on Earth as a surreal concept of time and progress in society. I use these images to trick the spectator’s preconceived ideas, overwrite embedded race associations, and tackle prejudice on a subconscious level. I would like it to serve as a Trojan horse for the mind. Resurgence is the mantra of our moment in time. Carried by hope, it conveys the act of surging: rising up, uprising, progressing. Some solve crossword puzzles. Nuance is my game. The term “manifesto” comes from the Latin word for “obvious”. Stating the obvious is not in my nature, but I am a believer in the power of documentation. As I restart my engines at Louis Vuitton and take off for a future of new possibility, I look back at my port of departure. Under my artistic direction, I see my Louis Vuitton Men’s collections as my platform of nuance. I strive to employ fashion to reflect and affect ideals of inclusivity, unity and humanity. Through nuance, I believe in making my mark with poise, style and grace.        It’s my desire to imbue the traditional codes of luxury with my own progressive values. Nuance, like sarcasm, can be difficult to understand. Every season, my team updates The vocabulary according to Virgil Abloh: A liberal definition of terms and explanation of ideas. Under ‘I’ for ‘Irony’: “The presence of Virgil Abloh at Louis Vuitton.” For all intents and nuances, I have often spelled out the interceptive reality of myself as a black man in a French luxury house. I am well aware of my responsibilities. Rather than preaching about it, I hope to lead by example and unlock the door for future generations.       Using the language of nuance, I hope the imagery speaks for itself: Dorothy from The Wizard of Oz as an ironic parallel to my journey into the fashion establishment (and a pendant to The Wiz, which re-appropriated the film with an all-black cast); Black musical icons as humanitarians whose appeals unify race, gender, culture and creed; Flower fields as a metaphor for diversity and a symbol of traditional Parisian confection ; Heaven on Earth as a surreal concept of time and progress in society. I use these images to trick the spectator’s preconceived ideas, overwrite embedded race associations, and tackle prejudice on a subconscious level. I would like it to serve as a Trojan horse for the mind.

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