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Exclusive editorial collaboration with Dr. Martens
1724

Exclusive editorial collaboration with Dr. Martens

Fashion   Dr. Martens launched their new shoes: the Tarian. The perfect mix of the comfort of a sneaker with the esthetics of a boot. Team Numero shows you how to style these Dr. Martens in many different ways. See the preview of the story below, and get ready for the full editorial which will be released in October.     The Tarik is available in two leather and two nylon options: robust and rugged gaucho Crazy Horse, supple black Wyoming leather and black or gunmetal Extra Tough 50/50 nylon.       The Tarian collection will available from September at https://www.drmartens.com     Team credits: Photography and fashion - Gino Gurrieri Hair and makeup - Danine Zwets Photography assistant - Mikah de Wolf Fashion assistance - Max Heuvelman Models - Alexandre and Quentin at The Eye Management   Dr. Martens launched their new shoes: the Tarian. The perfect mix of the comfort of a sneaker with the esthetics of a boot. Team Numero shows you how to style these Dr. Martens in many different ways. See the preview of the story below, and get ready for the full editorial which will be released in October.     The Tarik is available in two leather and two nylon options: robust and rugged gaucho Crazy Horse, supple black Wyoming leather and black or gunmetal Extra Tough 50/50 nylon.       The Tarian collection will available from September at https://www.drmartens.com     Team credits: Photography and fashion - Gino Gurrieri Hair and makeup - Danine Zwets Photography assistant - Mikah de Wolf Fashion assistance - Max Heuvelman Models - Alexandre and Quentin at The Eye Management

Exclusive editorial in collaboration with GANT
1723

Exclusive editorial in collaboration with GANT

Fashion We are very excited to be sharing our latest editorial collaboration with GANT.     Photography Hans van Brakel Fashion Gino Gurrieri Hair and makeup Danine Zwets Fashion Assistance Max Heuvelman Editor Timotej Letonja   MODELS Nino @ The Troopers René @ The Eye Management Alissa @Ulla Models We are very excited to be sharing our latest editorial collaboration with GANT.     Photography Hans van Brakel Fashion Gino Gurrieri Hair and makeup Danine Zwets Fashion Assistance Max Heuvelman Editor Timotej Letonja   MODELS Nino @ The Troopers René @ The Eye Management Alissa @Ulla Models

C.P. COMPANY CINQUANTA CHAPTER 07
1722

C.P. COMPANY CINQUANTA CHAPTER 07

Fashion For the first time, C.P. Company collaborates with the leading heritage and lifestyle brand Barbour. C.P. Company is renowned for its iconic Mille jacket - often called the ‘Goggle jacket’. First designed in 1988, one of the inspirations behind this jacket was Massimo’s own 1960s Barbour Solway jacket so it is only fitting that the collaboration features a coming together of the Mille jacket with the Solway jacket in two innovative iterations that retain the best of both styles in different fabrics and colourways.       Featuring The collection features two jackets, the signature Barbour Mille wax jacket in olive and tan with three pockets and the Barbour 500 Miglia wax jacket in olive and charcoal which is shorter in length and features four pockets. All jackets have a military and utilitarian feel with the signature C.P.  Company ‘Goggle hood.’     The collection also features a black hoodie with an exclusive print, created especially by C.P.  Company to celebrate this very special collaboration. The range is completed with a number of accessories including sports and trapper hats which are available in olive and charcoal colourways and a practical and contemporary backpack that is available in olive and tan.     Ian Bergin, Director of Menswear, Footwear & Accessories, Barbour said: ‘It was really exciting to work alongside the talented team at C.P. Company on this very special collection to celebrate the brand’s milestone 50th anniversary. C.P. Company is renowned for their technical and innovative sportswear and practicality is very much at the heart of everything we do here at Barbour, so working on designs together was very natural.’     Paul Harvey, C.P. Company designer: “Working with Barbour was so simple and so, so special, both from a personal and a professional point of view. I was born in Middlesbrough, in the north of England, and in our first (zoom) meeting we actually ended up talking about the same landscapes we grew up in, Roseberry Topping included. And the pieces literally designed themselves, so close was the bond between early Italian Sportswear and what Barbour were doing at that time. I think both sides knew almost automatically what the pieces would look like and that original idea simply never changed. A symbiosis “perfetto”.     A very special collaboration, this is a must have for fashion afficionados. It will be available from Thursday 23 September 2021 from barbour.com, 50.cpcompany.com. and in all  C.P. Company flagship stores in Milan, Amsterdam, London, Seoul and Tokyo. For the first time, C.P. Company collaborates with the leading heritage and lifestyle brand Barbour. C.P. Company is renowned for its iconic Mille jacket - often called the ‘Goggle jacket’. First designed in 1988, one of the inspirations behind this jacket was Massimo’s own 1960s Barbour Solway jacket so it is only fitting that the collaboration features a coming together of the Mille jacket with the Solway jacket in two innovative iterations that retain the best of both styles in different fabrics and colourways.       Featuring The collection features two jackets, the signature Barbour Mille wax jacket in olive and tan with three pockets and the Barbour 500 Miglia wax jacket in olive and charcoal which is shorter in length and features four pockets. All jackets have a military and utilitarian feel with the signature C.P.  Company ‘Goggle hood.’     The collection also features a black hoodie with an exclusive print, created especially by C.P.  Company to celebrate this very special collaboration. The range is completed with a number of accessories including sports and trapper hats which are available in olive and charcoal colourways and a practical and contemporary backpack that is available in olive and tan.     Ian Bergin, Director of Menswear, Footwear & Accessories, Barbour said: ‘It was really exciting to work alongside the talented team at C.P. Company on this very special collection to celebrate the brand’s milestone 50th anniversary. C.P. Company is renowned for their technical and innovative sportswear and practicality is very much at the heart of everything we do here at Barbour, so working on designs together was very natural.’     Paul Harvey, C.P. Company designer: “Working with Barbour was so simple and so, so special, both from a personal and a professional point of view. I was born in Middlesbrough, in the north of England, and in our first (zoom) meeting we actually ended up talking about the same landscapes we grew up in, Roseberry Topping included. And the pieces literally designed themselves, so close was the bond between early Italian Sportswear and what Barbour were doing at that time. I think both sides knew almost automatically what the pieces would look like and that original idea simply never changed. A symbiosis “perfetto”.     A very special collaboration, this is a must have for fashion afficionados. It will be available from Thursday 23 September 2021 from barbour.com, 50.cpcompany.com. and in all  C.P. Company flagship stores in Milan, Amsterdam, London, Seoul and Tokyo.

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THE DR. MARTENS TARIAN COLLECTION
1721

THE DR. MARTENS TARIAN COLLECTION

Accessories Just like the subcultures that wear and inspire Dr. Martens, their designs are always evolving. Their casual range grows more resilient each season, and AW21 is no different. The new Tarian collection takes six decades of utilitarian heritage and reworks it for contemporary DM’s wearers. This line is perfect solution for the sneaker lovers who like the boots esthetic.     Built on an extra rugged utilitarian outsole, the Tarik boot is fitted with  SoftWair insole for attention-grabbing everyday wear. Featuring panelled uppers and hiker-inspired laces, the Tarik silhouette is a rework of their Original 8-eye boot. An evolution of our Tract line, the Tarik retains all our core DNA – nished with yellow welt stitch andaccents and an AirWair heel loop and it is chunky and has a workwear vibe to it.     The Tarik is available in two leather and two nylon options: robust and rugged gaucho Crazy Horse, supple black Wyoming leather and black or gunmetal Extra Tough 50/50 nylon.     The Tarian collection will available from September at drmartens.com     Just like the subcultures that wear and inspire Dr. Martens, their designs are always evolving. Their casual range grows more resilient each season, and AW21 is no different. The new Tarian collection takes six decades of utilitarian heritage and reworks it for contemporary DM’s wearers. This line is perfect solution for the sneaker lovers who like the boots esthetic.     Built on an extra rugged utilitarian outsole, the Tarik boot is fitted with  SoftWair insole for attention-grabbing everyday wear. Featuring panelled uppers and hiker-inspired laces, the Tarik silhouette is a rework of their Original 8-eye boot. An evolution of our Tract line, the Tarik retains all our core DNA – nished with yellow welt stitch andaccents and an AirWair heel loop and it is chunky and has a workwear vibe to it.     The Tarik is available in two leather and two nylon options: robust and rugged gaucho Crazy Horse, supple black Wyoming leather and black or gunmetal Extra Tough 50/50 nylon.     The Tarian collection will available from September at drmartens.com    

GANT CHALLENGES CONFORMITY WITH AN ALLSTAR CAST FOR ITS NEW CAMPAIGN TO POSITION THE BRAND AS THE FUTURE OF AMERICAN SPORTSWEAR
1720

GANT CHALLENGES CONFORMITY WITH AN ALLSTAR CAST FOR ITS NEW CAMPAIGN TO POSITION THE BRAND AS THE FUTURE OF AMERICAN SPORTSWEAR

Fashion The 72-year old fashion and lifestyle brand unveils today its FW21 brand campaign, “The Future of American Sportswear.” The campaign features a bold cast of passionate artists and thought leaders who represent a contemporary GANT community. Together they nd the space where challenging conformity intersects with aspirations for the future, and breathe authenticity into the campaign with an inspirational message of openness and daring.     “We want to show who the real GANT is — that the brand is equal parts heritage and progressive,” says EVP of Brand, Eleonore Säll. “GANT has been on a tremendous brand journey this past year, and this campaign is the culmination of our efforts, where we reclaim our position as the future of American sportswear.”     CHALLENGING CONFORMITY WITH A MESSAGE OF OPENNESS     GANT’s brand purpose is to always challenge conformity — to stay curious, creative and have the courage to question societal norms in order to Never Stop Learning. With this campaign the brand has chosen to work with individuals who represent these ideals, and who also strive to challenge the status quo.     The hero campaign lm features the poem, Never Conforming To Second Hand Air, which was written by Sonny Hall speci cally for GANT, and is recited by members of the cast. This poem is a call to action to be true to oneself and promotes the idea of an inclusive community where everyone is welcome.   MEET THE CAST     Sonny Hall - South London born poet. He is the co- founder of independent publishing house and poetry club Blue Beggar Books — an independent publishing house and poetry club. His rst poetry book The Blues Comes with Good News was released in 2019. Sonny went on to co-found Blue Beggar Books in 2021; something he describes as “a democratized framework for creative collectives and communities.” Working on his poetry alongside his continued modelling successes, Sonny Hall is a true young creative.     Mathilde Warnier - French actor, and model. She has starred in The Widow alongside Kate Beckinsale, the dreamlike movie Les Garçon Sauvages and the Net ix comic show Au Service de la France. In 2021 she portrayed Nadine Gires in The Serpent, a British TV drama that became a breakout BBC hit and one of Net ix’s most watched series.     Joseph Talbot - Welsh singer/songwriter. He has been the vocalist for British rock band Idles since their inception in 2009. Their debut album, Brutalism, was released in 2017 to critical acclaim, as was their second album Joy as an Act of Resistance in 2018. Their third album, Ultra Mono, was released on 25 September 2020.     Kelsey Lu - A classically trained cellist and polymuse from Charlotte, North Carolina. Their artistic practice ows comfortably at the intersection of visual art, performance, healing, activism and music. In addition to their solo work, they nd collaboration to be fundamental in the expansion of their practice which has brought them to collaborate with artists across several different disciplines including Blood Orange, Skrillex, Solange and Florence + the Machine.     Kelvin Bueno - Brazilian-born, London-based musician, model and actor. He is the bass player and vocalist for the band Outer Stella Overdrive. His commitment to non conformity can be heard in the lyrics that he writes for the band, which allows him to share his unique experiences.     Eliot Sumner - English actor, musician and music producer. In 2016 they released the album Information as a solo effort and in 2019 released the album Nosferatu as a music producer under the moniker Vaal. They have appeared in several well-known lms including Guy Ritchie’s The Gentlemen, and will next be seen in the upcoming James Bond lm, No Time To Die, Dionne Edward’s Pretty Red Dress and Malgorzata Szumowska’s In nite Storm.     SHOP THE COLLECTION:     https://nl.gant.com/the-future-of-american-sportswear utm_source=WEBSIT... The 72-year old fashion and lifestyle brand unveils today its FW21 brand campaign, “The Future of American Sportswear.” The campaign features a bold cast of passionate artists and thought leaders who represent a contemporary GANT community. Together they nd the space where challenging conformity intersects with aspirations for the future, and breathe authenticity into the campaign with an inspirational message of openness and daring.     “We want to show who the real GANT is — that the brand is equal parts heritage and progressive,” says EVP of Brand, Eleonore Säll. “GANT has been on a tremendous brand journey this past year, and this campaign is the culmination of our efforts, where we reclaim our position as the future of American sportswear.”     CHALLENGING CONFORMITY WITH A MESSAGE OF OPENNESS     GANT’s brand purpose is to always challenge conformity — to stay curious, creative and have the courage to question societal norms in order to Never Stop Learning. With this campaign the brand has chosen to work with individuals who represent these ideals, and who also strive to challenge the status quo.     The hero campaign lm features the poem, Never Conforming To Second Hand Air, which was written by Sonny Hall speci cally for GANT, and is recited by members of the cast. This poem is a call to action to be true to oneself and promotes the idea of an inclusive community where everyone is welcome.   MEET THE CAST     Sonny Hall - South London born poet. He is the co- founder of independent publishing house and poetry club Blue Beggar Books — an independent publishing house and poetry club. His rst poetry book The Blues Comes with Good News was released in 2019. Sonny went on to co-found Blue Beggar Books in 2021; something he describes as “a democratized framework for creative collectives and communities.” Working on his poetry alongside his continued modelling successes, Sonny Hall is a true young creative.     Mathilde Warnier - French actor, and model. She has starred in The Widow alongside Kate Beckinsale, the dreamlike movie Les Garçon Sauvages and the Net ix comic show Au Service de la France. In 2021 she portrayed Nadine Gires in The Serpent, a British TV drama that became a breakout BBC hit and one of Net ix’s most watched series.     Joseph Talbot - Welsh singer/songwriter. He has been the vocalist for British rock band Idles since their inception in 2009. Their debut album, Brutalism, was released in 2017 to critical acclaim, as was their second album Joy as an Act of Resistance in 2018. Their third album, Ultra Mono, was released on 25 September 2020.     Kelsey Lu - A classically trained cellist and polymuse from Charlotte, North Carolina. Their artistic practice ows comfortably at the intersection of visual art, performance, healing, activism and music. In addition to their solo work, they nd collaboration to be fundamental in the expansion of their practice which has brought them to collaborate with artists across several different disciplines including Blood Orange, Skrillex, Solange and Florence + the Machine.     Kelvin Bueno - Brazilian-born, London-based musician, model and actor. He is the bass player and vocalist for the band Outer Stella Overdrive. His commitment to non conformity can be heard in the lyrics that he writes for the band, which allows him to share his unique experiences.     Eliot Sumner - English actor, musician and music producer. In 2016 they released the album Information as a solo effort and in 2019 released the album Nosferatu as a music producer under the moniker Vaal. They have appeared in several well-known lms including Guy Ritchie’s The Gentlemen, and will next be seen in the upcoming James Bond lm, No Time To Die, Dionne Edward’s Pretty Red Dress and Malgorzata Szumowska’s In nite Storm.     SHOP THE COLLECTION:     https://nl.gant.com/the-future-of-american-sportswear utm_source=WEBSIT...

MATTHEW M. WILLIAMS INTRODUCES GIVENCHY VENTURE BAGS FOR MEN
1717

MATTHEW M. WILLIAMS INTRODUCES GIVENCHY VENTURE BAGS FOR MEN

Men Creative Director Matthew M. Williams presents Givenchy Venture, a line of savvy, highly adaptable bags that give the Givenchy man freedom to express his individual style.     Embodying the designer’s flair for mixing textures and hardware, two Givenchy Venture backpacks and belt bags present a unique allure when worn alone or in personalized pairings.     While based on favorite House shapes and signatures, Givenchy Venture plays up contrast, fusing luxury materials with a utilitarian attitude. An essential backpack inspired by the runner’s pack is fitted with a comfortable harness and a zip-off pouch that may be replaced by the roomier, squared Givenchy Venture belt bag. Worn together or separately, these components incorporate thoughtful design details that make it possible to add on other items such as Givenchy’s new water bottle; at the base of the pack are webbing straps that can be used to secure other essentials, like a blanket or outerwear.     Each shape in the Givenchy Venture set comes in black nylon as well as in elevated versions that may be composed to create modern mix-and-match statements. The elevated backpack in the season’s padded, grooved lambskin is inspired by vintage car seats and was created using intricate high-frequency wave processes. The belt bag comes in nylon or in croc-embossed leather.     For optimal versatility and an ultra-modern allure, the Givenchy Venture backpack may be worn in front or in back; the belt bag doubles as a crossbody piece.     The Givenchy Venture backpack set in black nylon is priced at 2,790 euros; the backpack in padded leather at 2,290 euros; and the belt bag in croc-embossed leather at 1,990 euros.     Givenchy Venture accessories will be available starting September 15th in Givenchy stores worldwide and on givenchy.com. Creative Director Matthew M. Williams presents Givenchy Venture, a line of savvy, highly adaptable bags that give the Givenchy man freedom to express his individual style.     Embodying the designer’s flair for mixing textures and hardware, two Givenchy Venture backpacks and belt bags present a unique allure when worn alone or in personalized pairings.     While based on favorite House shapes and signatures, Givenchy Venture plays up contrast, fusing luxury materials with a utilitarian attitude. An essential backpack inspired by the runner’s pack is fitted with a comfortable harness and a zip-off pouch that may be replaced by the roomier, squared Givenchy Venture belt bag. Worn together or separately, these components incorporate thoughtful design details that make it possible to add on other items such as Givenchy’s new water bottle; at the base of the pack are webbing straps that can be used to secure other essentials, like a blanket or outerwear.     Each shape in the Givenchy Venture set comes in black nylon as well as in elevated versions that may be composed to create modern mix-and-match statements. The elevated backpack in the season’s padded, grooved lambskin is inspired by vintage car seats and was created using intricate high-frequency wave processes. The belt bag comes in nylon or in croc-embossed leather.     For optimal versatility and an ultra-modern allure, the Givenchy Venture backpack may be worn in front or in back; the belt bag doubles as a crossbody piece.     The Givenchy Venture backpack set in black nylon is priced at 2,790 euros; the backpack in padded leather at 2,290 euros; and the belt bag in croc-embossed leather at 1,990 euros.     Givenchy Venture accessories will be available starting September 15th in Givenchy stores worldwide and on givenchy.com.

MOOSE KNUCKLES TAKES A TRIP INSIDE THE SURREAL  MIND OF DAVID LACHAPELLE
1716

MOOSE KNUCKLES TAKES A TRIP INSIDE THE SURREAL MIND OF DAVID LACHAPELLE

Fashion Helmed by iconic photographer David LaChapelle and styled by Kyle Luu, the Moose Knuckles FW21 campaign transports Emily Ratajkowski, Pete Davidson, and Adwoa Aboah to a frozen cityscape, fusing the brand’s characteristic Canadian humor and a healthy dose of surrealism. LaChapelle's signature phantasmagoric environments, including an 8-foot ice wave and a life-sized ice motorcycle, subvert traditional marketing techniques, juxtaposing the extreme with the familiar and inviting consumers to reexamine what they truly need from their outerwear.     "Utility has a different definition at Moose Knuckles. We know our audience and we know how to make unparalleled outerwear tailored to their needs. They like to have fun, to have a good time, to create. And they don't take days off. We wanted to create imagery that would resonate with their sensibilities. David's world was the perfect fit." - Brody Baker, Creative Director     The campaign launches on September 20thalongside Moose Knuckles’ FW21 Collection where the idea of usefulness is reconstructed through enhanced fabrication and considered design. Weight and permeability were minimized, while warmth, mobility, and personality were intensified, resulting in a range of premium outerwear and apparel for anyone looking to brave winter in the city while avoiding the "carabiner" aesthetic.     The campaign features the Comptoir Puffer and Tracadie Jacket on Emily Ratajkowski, the Oar River Jacket and Naufrage Jacket on Pete Davidson, and the Gataga Puffer and Afton Vest on Adwoa Aboah. The FW21 collection is available for purchase at mooseknucklescanada.com, Moose Knuckles Stores, and luxury retailers worldwide. Additional campaign imagery, as well as BTS content, will launch globally this fall. Helmed by iconic photographer David LaChapelle and styled by Kyle Luu, the Moose Knuckles FW21 campaign transports Emily Ratajkowski, Pete Davidson, and Adwoa Aboah to a frozen cityscape, fusing the brand’s characteristic Canadian humor and a healthy dose of surrealism. LaChapelle's signature phantasmagoric environments, including an 8-foot ice wave and a life-sized ice motorcycle, subvert traditional marketing techniques, juxtaposing the extreme with the familiar and inviting consumers to reexamine what they truly need from their outerwear.     "Utility has a different definition at Moose Knuckles. We know our audience and we know how to make unparalleled outerwear tailored to their needs. They like to have fun, to have a good time, to create. And they don't take days off. We wanted to create imagery that would resonate with their sensibilities. David's world was the perfect fit." - Brody Baker, Creative Director     The campaign launches on September 20thalongside Moose Knuckles’ FW21 Collection where the idea of usefulness is reconstructed through enhanced fabrication and considered design. Weight and permeability were minimized, while warmth, mobility, and personality were intensified, resulting in a range of premium outerwear and apparel for anyone looking to brave winter in the city while avoiding the "carabiner" aesthetic.     The campaign features the Comptoir Puffer and Tracadie Jacket on Emily Ratajkowski, the Oar River Jacket and Naufrage Jacket on Pete Davidson, and the Gataga Puffer and Afton Vest on Adwoa Aboah. The FW21 collection is available for purchase at mooseknucklescanada.com, Moose Knuckles Stores, and luxury retailers worldwide. Additional campaign imagery, as well as BTS content, will launch globally this fall.

Fashion & Culture Magazine Numéro Netherlands Launches New Digital Edition
1715

Fashion & Culture Magazine Numéro Netherlands Launches New Digital Edition

Fashion Luxury fashion and culture magazine Numéro Netherlands has created a brand new digital edition in partnership with digital platform Exact Editions. The archive currently encompasses 3 back issues, and will grow with each new issue published.     Perched at the crossroads between women’s and men’s luxury magazines and cutting-edge magazines, Numéro Netherlands explores an original vision of luxury. Each issue is innovative, transgressive, inventive and an experimentation of style. It effortlessly connects brands to art, design and contemporary aesthetic codes, reinforcing their distinctness, uniqueness and luxury brand status.     All contents pages of the new archive will be linked to facilitate quick browsing, whilst the advanced search function allows readers to pinpoint references to specific keywords at the touch of a button across web, iOS and Android platforms.     Numéro Netherlands is available in the Exact Editions individual and institutional shops here:   Individuals: https://shop.exacteditions.com/numero-netherlands Institutions: https://institutions.exacteditions.com/numero-netherlands     Editor-in-Chief, Timotej Letonja commented: “We are pleased to be offering this new digital option to subscribers old and new. Our photography and editorials are displayed compellingly across both online and web platforms, providing an aesthetically striking reading experience.”     Daryl Rayner, Managing Director of Exact Editions, said: “Numéro Netherlands joins a strong roster of luxury magazines already hosted on the platform. It will be a brilliant resource for fashion and culture aficionados and students, as well as institutional libraries. Luxury fashion and culture magazine Numéro Netherlands has created a brand new digital edition in partnership with digital platform Exact Editions. The archive currently encompasses 3 back issues, and will grow with each new issue published.     Perched at the crossroads between women’s and men’s luxury magazines and cutting-edge magazines, Numéro Netherlands explores an original vision of luxury. Each issue is innovative, transgressive, inventive and an experimentation of style. It effortlessly connects brands to art, design and contemporary aesthetic codes, reinforcing their distinctness, uniqueness and luxury brand status.     All contents pages of the new archive will be linked to facilitate quick browsing, whilst the advanced search function allows readers to pinpoint references to specific keywords at the touch of a button across web, iOS and Android platforms.     Numéro Netherlands is available in the Exact Editions individual and institutional shops here:   Individuals: https://shop.exacteditions.com/numero-netherlands Institutions: https://institutions.exacteditions.com/numero-netherlands     Editor-in-Chief, Timotej Letonja commented: “We are pleased to be offering this new digital option to subscribers old and new. Our photography and editorials are displayed compellingly across both online and web platforms, providing an aesthetically striking reading experience.”     Daryl Rayner, Managing Director of Exact Editions, said: “Numéro Netherlands joins a strong roster of luxury magazines already hosted on the platform. It will be a brilliant resource for fashion and culture aficionados and students, as well as institutional libraries.

Zalando celebrates one year of ‘Drama-free’ pre-owned fashion with a dedicated campaign to launch iconic celebrity styles.
1712

Zalando celebrates one year of ‘Drama-free’ pre-owned fashion with a dedicated campaign to launch iconic celebrity styles.

Fashion Zalando, Europe’s leading platform for fashion and lifestyle, launches its Pre-Owned Drama-free campaign, to celebrate the one-year anniversary of its pre-owned category that allows customers to find unique items and trade-in their existing clothes through a convenient digital experience.      Launched on September 13th, the Pre-owned ‘Drama-free’ marketing initiative delivers a campaign inclusive of PR, Influencer, and Social Media and an ATL campaign in 12 markets.     To further mark the first anniversary, a roster of top actors are contributing to the unique and fresh assortment of pre-owned products found on Zalando by trading in a limited number of iconic outfits, which fans can purchase on the site. The actors, no strangers to drama themselves, include of-the-moment Actor, Omar Rudberg, Actress and Singer, Julia Wieniawa, Actor and LGBTQA+ Activist, Lola Rodriguez, and Italian Actor, Pietro Turano. The collection of celebrity items will drop on 27th September, and fans can follow links on Zalando social channels to shop their heroes’ original looks.      “Pre-owned plays a key role on our way to be the Starting Point for Fashion.”, says Torben Hansen, VP Recommerce at Zalando.”Over the past year, we have received very positive feedback for our Pre-owned category - customers enjoy the high level of comfort and convenience we offer. This is why we put our convenience proposition in the centre of our latest Pre-owned campaign. ‘Drama Free’ represents what our Pre-owned experience is all about - connecting the fun of fashion shopping, freshness and self-expression with more sustainable fashion consumption and unmatched convenience.”       Natalie Wills, Director of Marketing at Zalando, says “Pre-Owned Drama-free” marks the next step of Zalando’s Pre-Owned offering. With the campaign we want to showcase how Zalando Pre-Owned combines the curiosity and uniqueness of fashion shopping, alongside more sustainable practices. With all of this in mind, it has never been easier to buy or sell pre-owned fashion. We’re hopeful that our campaign shows the ways Zalando Pre-Owned can help our customers to declutter and refresh their wardrobes while growing the prominence of pre-owned clothing in the fashion industry”.       https://www.zalando.ie/campaigns/pre-owned-drama-free-w/     #ZalandoPreowned Zalando, Europe’s leading platform for fashion and lifestyle, launches its Pre-Owned Drama-free campaign, to celebrate the one-year anniversary of its pre-owned category that allows customers to find unique items and trade-in their existing clothes through a convenient digital experience.      Launched on September 13th, the Pre-owned ‘Drama-free’ marketing initiative delivers a campaign inclusive of PR, Influencer, and Social Media and an ATL campaign in 12 markets.     To further mark the first anniversary, a roster of top actors are contributing to the unique and fresh assortment of pre-owned products found on Zalando by trading in a limited number of iconic outfits, which fans can purchase on the site. The actors, no strangers to drama themselves, include of-the-moment Actor, Omar Rudberg, Actress and Singer, Julia Wieniawa, Actor and LGBTQA+ Activist, Lola Rodriguez, and Italian Actor, Pietro Turano. The collection of celebrity items will drop on 27th September, and fans can follow links on Zalando social channels to shop their heroes’ original looks.      “Pre-owned plays a key role on our way to be the Starting Point for Fashion.”, says Torben Hansen, VP Recommerce at Zalando.”Over the past year, we have received very positive feedback for our Pre-owned category - customers enjoy the high level of comfort and convenience we offer. This is why we put our convenience proposition in the centre of our latest Pre-owned campaign. ‘Drama Free’ represents what our Pre-owned experience is all about - connecting the fun of fashion shopping, freshness and self-expression with more sustainable fashion consumption and unmatched convenience.”       Natalie Wills, Director of Marketing at Zalando, says “Pre-Owned Drama-free” marks the next step of Zalando’s Pre-Owned offering. With the campaign we want to showcase how Zalando Pre-Owned combines the curiosity and uniqueness of fashion shopping, alongside more sustainable practices. With all of this in mind, it has never been easier to buy or sell pre-owned fashion. We’re hopeful that our campaign shows the ways Zalando Pre-Owned can help our customers to declutter and refresh their wardrobes while growing the prominence of pre-owned clothing in the fashion industry”.       https://www.zalando.ie/campaigns/pre-owned-drama-free-w/     #ZalandoPreowned

DIOR PRESENTS ITS CAPSULE "DIOR ALPS"
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DIOR PRESENTS ITS CAPSULE "DIOR ALPS"

Fashion An ode to escape and the magic of the mountains, the Dior Alps collection designed by Maria Grazia Chiuri celebrates elegance in motion. Combining high-tech and elegance for daring total looks for the slopes, a series entitled DiorStar sports timeless House codes such as the lucky star, camouflage and the Dior Oblique motif. Also featuring blue, white and red shades, as well as the Mizza leopard print in various colors, a range of other pieces – such as down jackets, trousers and Dior Book Tote bags – are ideal for après-ski wear and a gentle lifestyle. An ultra-matte ski mask and sunglasses emblazoned with the name “Christian Dior” complete this exclusive wardrobe. Equally suitable for sports or for leisure, these objects of desire are available in-store starting from now.   An ode to escape and the magic of the mountains, the Dior Alps collection designed by Maria Grazia Chiuri celebrates elegance in motion. Combining high-tech and elegance for daring total looks for the slopes, a series entitled DiorStar sports timeless House codes such as the lucky star, camouflage and the Dior Oblique motif. Also featuring blue, white and red shades, as well as the Mizza leopard print in various colors, a range of other pieces – such as down jackets, trousers and Dior Book Tote bags – are ideal for après-ski wear and a gentle lifestyle. An ultra-matte ski mask and sunglasses emblazoned with the name “Christian Dior” complete this exclusive wardrobe. Equally suitable for sports or for leisure, these objects of desire are available in-store starting from now.  

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