Meet a feel and finish that eradicates the idea that rich, full coverage means flaking, caking and dryness. A liquid lipstick that’s as pumped with power- ful conditioning oils as it is with punchy colour. A lip colour that reveals a vibrant expression of your authentic self – without sacrificing hydration – so lips feel as comfortable as you do in your own skin. Fall in lust with new Love Me Liquid Lipcolour – a sensual, next-generation liquid lip colour for Love Me lovers that celebrates you.

An innovative 360-degree, custom, flexible arrow head-shaped applicator details the lip line and the Cupid’s bow with speed, ease and precision, so your flawless deluxe colour is matched by the most precise contours.

Then there’s the equally state-of-the-art, cushiony feel of the weightless formulation, saturated in smoothing and nourishing argan oil, coconut oil, shea butter, carnauba butter, barely extract and cucumber extract with our proprietary TLC Lip Complex. This is a liquid lip that loves lips back with hydrating, balm-like benefits behind its lush, full-coverage satin finish for lips that have never looked or felt better.


“It feels like a traditional lipstick, but with the staying power of a liquid,” M·A·C Director of Senior Artists Live Apelland

As for long-wear prowess, this love is here to stay thanks to our exclusive Colour Cling Technology that har- nesses the power of an advanced polymer to deliver 12-hour wear.

Love Me always loves you back


From day to night, high impact to subtle stain and every play on lips in between, Love Me Liquid Lipcolour launches this spring in 20 super-saturated shades of rich reds, burnt oranges, luxurious purples and flattering pinks and nudes.