EYTYS INTRODUCES ‘THE DAY AFTER’ DENIM CAMPAIGN

Wake up slowly and step into a pair of jeans from EYTYS. Blending classic styles with fresh washes in a new campaign created as an homage to the intimate in-betweens of everyday life, longtime friend Alizée Gamberini gets comfortable in ‘Benz’, EYTYS take on the 90s baggy jeans, in her apartment in Paris. The laidback fit with back pocket embroidery comes in different washes: a laser torn surface, light blue with a smoggy overdye, stonewashed, as well as a classic dark blue and gray denim. First introduced in 2017, ‘Benz’, with its five pocket construction, has become one of EYTYS signature styles.

Photographed by Jacqueline Landvik, the Norwegian, Paris-based photographer and artist, this series aims to capture the mood of the morning after, the sweet smell of your lover’s breath, the feeling of skin against skin. Known for her portraits of family and friends in both fragile and empowering situations, Landvik here pairs up with stylist Martina Almquist to create the moment where EYTYS’ jeans fit the best: on your girlfriend, on your boyfriend or on your best friend. Explore unisex jeans from EYTYS in classic cuts and washes.

EYTYS new denim collection is available online and in store as of right now.