Exclusive beauty editorial by Filip Koludrovic.

An experimental beauty story approached without a moodboard, but rather using the mix of the emotions and current mental states of everyone in the studio to create something without knowing the final outcome. That was the guide we were using when we met at the end of 2020. in a half abandoned factory on the suburbs of Belgrade, Serbia. 

Filip Koludrovic:

For this project we decided to form a dialog, a two way flow between the photographer and the model. It's extremely important what the model will bring on set with their energy. Knowing Jovana and her art the idea came to let me document that day with my camera, and after she was to document her experience through her drawings.

Jovana Krneta:

Fashion supports art. My incide world speaks through my body the same way as throughout my drawings. How I see the world from a model's point of view is connected with the lens of the camera and photographer himself. It’s all connected, it’s all one, like the universe.

Photography: Filip Koludrovic (@filipkoludrovic)

Model & illustrator: Jovana Krneta (@krneta)

Beauty: Dragan Vurdelja (@drvurdelja)

editor: Timotej Letonja