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W Amsterdam
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W Amsterdam

Travel Mixing historic Dutch arhitectural elements with cutting-edge design right next to Dam Square, W Amsterdam is at the epicenter of this energetic and forward-thinking city. Marvel at dazzling views from our spot between the Royal Palace and the UNESCO-listed Singel canal.       The amazing city location   Lots of cultural and historic highlights, e.g. Royal Palace on Dam Square, Rijksmuseum, The Hermitage, The Anne Frank House UNESCO Canal District. Total of 44 museums housing 23 Rembrandt paintings and 201 Van Gogh paintings. Amazing Culinary experiences from charming local“brown cafes” to 12 Michelin-rated restaurants. Amsterdam hold 1,325 restaurants in total. Go Dutch and rent a bike or take a boat tour through the 165 canals to discover the city.     About the hotel and its facilities   300-Meter walk to Dam Square, 238 Rooms & Suites, 2 Destination Restaurants: MR PORTER & THE DUCHESS, with private dining possibility, Burger Bar THE BUTCHER, Rooftop W Lounge & WET Deck, Great Room, 414 square meters of Events Space, Wired® Business Center, WHATEVER/WHENEVER® Service, AWAY® Spa & FIT® 24/7 gym, XBAR, X BANK Concept Store, W Insider Team.       Make up of captivating views, integrates spaces and interesting lines that echo its previous role in connecting the people of Amsterdam. The Exchange building has 172 stylish rooms including 10 fabulous suites, varying from Cool Corner Suites to an Extreme WOW suite, and sets the scene for endless nights where the pulse is set high. Located on the sixth floor of the Exchange building, W Lounge will be at the heart of the hotel with unparalleled 360-degree views over the city. Do not leave without taking a dip in the one and only WET Deck, our heated rooftop swimming pool overlooking the Royal Palace. Make your event memorable in W Lounge. We can reserve a semi private area or privatize the W Lounge for an exclusive event.     Guests looking to escape the hustle and bustle of the city can now check-in to the Bank building where the stylish rooms and sumptuous AWAY® Spa provide the ultimate city retreat. The Bank building offers a sophisticated sanctuary with 66 rooms including 13 suites and AWAY® Spa. The ideal space to detox, retox and repeat. Welcome to an escape within an escape, where the whirlwind of W winds down and AWAY® means a disappearing act from the everyday into an insider scene of surprising sensations.     X BANK is a 700m2 hybrid store in the centre of Amsterdam presenting the most comprehensive collection of predominantly Dutch fashion, art and design in the world. X BAR is your own boosting station. It’s a placewhere you can refuel for the day & night ahead or detox after a memorable evening.     Welcome to an escape within an escape, where the whirlwind of W winds down and AWAY means a disappearing act from the every day into an insider scene of surprising sensations. AWAY Spa at W Amsterdam is the go-to place for glamour. They offer: 7 treatment rooms, Facials, Massages, Waxing, general wellbeing, Hands & Feet, Hair treatments, Tanning, Guy’s grooming.     Experience an unforgettable night at The Duchess. Their restaurant within the historical atrium of the Bank Building offers an a-la-carte breakfast, lunch and dinner with Nouveau Niçoise cuisine. The Duchess enhances a shared dining concept and offers a wonderful tearoom providing guests the opportunity to enjoy a luxurious afternoon tea. The Duchess has graced Amsterdam with its presence since June 2015 and was awarded a Michelin star as of 2018. Their rooftop fine dining restaurant offers a unique international breakfast buffet and un unforgettable lunch and diner experience. MR PORTER offers a steakhouse dining concept with an amazing view over the city of Amsterdam. THE BUTCHER serves the best bloody delicious burgers in Amsterdam and specializes in haute fast food, available from early until late. Situated on the corner of W Amsterdam Bank building beneath X BANK.   "The hotel is based on the most spectacular location in the very city centre on Dam Square. Truly could not be on a better centre location, with all the best shops, restaurants, sigthseeing amongs other things around the hotel such as the Nine streets, Flower market, Royal palace and many more amazing places. W Amsterdam not only offers the best views, stylish design but also great fine dining at their restaurants THE DUCHESS, MR PORTER & THE BUTCHER, one beautiful outdoor pool on the rooftoop with mesmerizing panoramic views but also the sexiest, stylish and modern rooms. Not to forget the AWAY SPA which is my favorite in Amsterdam and both entry lobbies which already take your breath away when entering the hotel that also is truly memorable from the exterior design and of course its location which is noticable from the plane when landing in Amsterdam already.  All in all this has been one of the recent travel highlights definitely, and cannot wait to stay there again soon." - Timotej Letonja   W Amsterdam is a fantastic luxury hotel spread over two beautiful, historic buildings right in the center of Amsterdam. The hotel includes a rooftop pool, W Lounge, the incredible Spa Away, outstanding restaurants, nice terraces with stunning views over the Royal Palace, the Single Canal and more.  The trendy and warm ambiance with relaxed and friendly staff create a vibrant atmosphere that I love. Rooms are hip, edgy designed, modern, spacious and have special details incorporating Dutch culture.  The Spa Away is one of the best Spa’s I have ever been. It includes a sauna, steam room, fire bath, cold plunge pool, whirlpool and changing, relaxation areas. All made with high quality materials and so well designed. A perfect getaway to relax, recharge and to get inspired. - Bart Grein     Explore more about the hotel here: wamsterdam.com     Mixing historic Dutch arhitectural elements with cutting-edge design right next to Dam Square, W Amsterdam is at the epicenter of this energetic and forward-thinking city. Marvel at dazzling views from our spot between the Royal Palace and the UNESCO-listed Singel canal.       The amazing city location   Lots of cultural and historic highlights, e.g. Royal Palace on Dam Square, Rijksmuseum, The Hermitage, The Anne Frank House UNESCO Canal District. Total of 44 museums housing 23 Rembrandt paintings and 201 Van Gogh paintings. Amazing Culinary experiences from charming local“brown cafes” to 12 Michelin-rated restaurants. Amsterdam hold 1,325 restaurants in total. Go Dutch and rent a bike or take a boat tour through the 165 canals to discover the city.     About the hotel and its facilities   300-Meter walk to Dam Square, 238 Rooms & Suites, 2 Destination Restaurants: MR PORTER & THE DUCHESS, with private dining possibility, Burger Bar THE BUTCHER, Rooftop W Lounge & WET Deck, Great Room, 414 square meters of Events Space, Wired® Business Center, WHATEVER/WHENEVER® Service, AWAY® Spa & FIT® 24/7 gym, XBAR, X BANK Concept Store, W Insider Team.       Make up of captivating views, integrates spaces and interesting lines that echo its previous role in connecting the people of Amsterdam. The Exchange building has 172 stylish rooms including 10 fabulous suites, varying from Cool Corner Suites to an Extreme WOW suite, and sets the scene for endless nights where the pulse is set high. Located on the sixth floor of the Exchange building, W Lounge will be at the heart of the hotel with unparalleled 360-degree views over the city. Do not leave without taking a dip in the one and only WET Deck, our heated rooftop swimming pool overlooking the Royal Palace. Make your event memorable in W Lounge. We can reserve a semi private area or privatize the W Lounge for an exclusive event.     Guests looking to escape the hustle and bustle of the city can now check-in to the Bank building where the stylish rooms and sumptuous AWAY® Spa provide the ultimate city retreat. The Bank building offers a sophisticated sanctuary with 66 rooms including 13 suites and AWAY® Spa. The ideal space to detox, retox and repeat. Welcome to an escape within an escape, where the whirlwind of W winds down and AWAY® means a disappearing act from the everyday into an insider scene of surprising sensations.     X BANK is a 700m2 hybrid store in the centre of Amsterdam presenting the most comprehensive collection of predominantly Dutch fashion, art and design in the world. X BAR is your own boosting station. It’s a placewhere you can refuel for the day & night ahead or detox after a memorable evening.     Welcome to an escape within an escape, where the whirlwind of W winds down and AWAY means a disappearing act from the every day into an insider scene of surprising sensations. AWAY Spa at W Amsterdam is the go-to place for glamour. They offer: 7 treatment rooms, Facials, Massages, Waxing, general wellbeing, Hands & Feet, Hair treatments, Tanning, Guy’s grooming.     Experience an unforgettable night at The Duchess. Their restaurant within the historical atrium of the Bank Building offers an a-la-carte breakfast, lunch and dinner with Nouveau Niçoise cuisine. The Duchess enhances a shared dining concept and offers a wonderful tearoom providing guests the opportunity to enjoy a luxurious afternoon tea. The Duchess has graced Amsterdam with its presence since June 2015 and was awarded a Michelin star as of 2018. Their rooftop fine dining restaurant offers a unique international breakfast buffet and un unforgettable lunch and diner experience. MR PORTER offers a steakhouse dining concept with an amazing view over the city of Amsterdam. THE BUTCHER serves the best bloody delicious burgers in Amsterdam and specializes in haute fast food, available from early until late. Situated on the corner of W Amsterdam Bank building beneath X BANK.   "The hotel is based on the most spectacular location in the very city centre on Dam Square. Truly could not be on a better centre location, with all the best shops, restaurants, sigthseeing amongs other things around the hotel such as the Nine streets, Flower market, Royal palace and many more amazing places. W Amsterdam not only offers the best views, stylish design but also great fine dining at their restaurants THE DUCHESS, MR PORTER & THE BUTCHER, one beautiful outdoor pool on the rooftoop with mesmerizing panoramic views but also the sexiest, stylish and modern rooms. Not to forget the AWAY SPA which is my favorite in Amsterdam and both entry lobbies which already take your breath away when entering the hotel that also is truly memorable from the exterior design and of course its location which is noticable from the plane when landing in Amsterdam already.  All in all this has been one of the recent travel highlights definitely, and cannot wait to stay there again soon." - Timotej Letonja   W Amsterdam is a fantastic luxury hotel spread over two beautiful, historic buildings right in the center of Amsterdam. The hotel includes a rooftop pool, W Lounge, the incredible Spa Away, outstanding restaurants, nice terraces with stunning views over the Royal Palace, the Single Canal and more.  The trendy and warm ambiance with relaxed and friendly staff create a vibrant atmosphere that I love. Rooms are hip, edgy designed, modern, spacious and have special details incorporating Dutch culture.  The Spa Away is one of the best Spa’s I have ever been. It includes a sauna, steam room, fire bath, cold plunge pool, whirlpool and changing, relaxation areas. All made with high quality materials and so well designed. A perfect getaway to relax, recharge and to get inspired. - Bart Grein     Explore more about the hotel here: wamsterdam.com    

DGTL Festival & SkyNRG open doors to Sustainable Aviation Fuel (SAF) for use in the music industry
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DGTL Festival & SkyNRG open doors to Sustainable Aviation Fuel (SAF) for use in the music industry

Music DGTL’s Sustainability Coordinator Mitchell van Dooijeweerd commented: “We feel a responsibility to continuously improve and maintain our social and environmental impact on the globe and we are committed to leave the world a bit better than we found it. That’s why we are always researching and implementing innovative measures to progressively reduce emissions. But we’re looking beyond our own emissions too. Through this partnership with SkyNRG, we reduce CO2 emissions together with our artists and ensure that what we do inspires our surroundings. Replacing fossil kerosine with SAF is a huge step forward for unavoidable flights. Furthermore, it is a scalable solution that can reduce air travel emissions for other events too where air travel may be unavoidable. DGTL’s festivals have a huge reach, which is why it is important we lead by example and plant the seed for change.”     SAF is fuel for aircrafts that is produced from sustainable resources, instead of being refined from petroleum, like fossil-based aviation fuel. SAF can significantly reduce CO2 emissions compared to fossil fuel, depending on the technology and feedstock used.     SkyNRG’s Program Manager, Jef de Vries commented: “Although SAF has been in commercial use since 2011 and over 300,000 flights so far have been powered by it, it still makes up less than 1% of the overall fuel use in aviation. Therefore, SkyNRG scales up supply and demand by building new production capacity and forging partnerships with industry pioneers like DGTL festival.”     Explaining how DGTL has collaborated with artists across its multiple global line-ups to drive the SAF initiative, festival booker Jelle Lobbes said: “When we reached out to the artists about this project, we found out most of them were already engaged in more sustainable travel. Agencies already implemented offset programs for their roster and really thought about their journeys. This showed we’re all on the same page and motivated us to join forces and take the next step forward.”     SkyNRG uses a system for supplying SAF to DGTL called Book & Claim. With this system, SAF is not used on the aircrafts the artists fly with, but rather tanked into the fuel system of an airport close to the SAF production facility. The SAF produced and supplied is continuously tracked and the corresponding carbon emission reductions are then allocated to DGTL and the artists. The benefits of this system are that it reduces carbon emissions from fuel transport and uses existing supply chains. This system is also commonly used when purchasing green electricity. Green electricity is added to the overall grid by the person paying for it, without it being delivered to that specific person’s home, for example, thereby improving the overall sustainability of the grid.     The overall aim of the DGTL-SkyNRG partnership is to show the industry and all music fans - many of whom regularly use air travel - how they can reduce their own CO2 footprint by using SAF. To that end, DGTL and SkyNRG, together with climate tech builder CHOOOSE, will soon launch a leading-edge carbon emissions calculator that both the industry and general public can use to evaluate and reduce their CO2 footprint.     Thanks to their work with SkyNRG, more sustainable travel can now finally be ticked off DGTL’s sustainable ‘to-do’ list, making them true trailblazers in the world’s quest for achievable sustainability.   DGTL’s Sustainability Coordinator Mitchell van Dooijeweerd commented: “We feel a responsibility to continuously improve and maintain our social and environmental impact on the globe and we are committed to leave the world a bit better than we found it. That’s why we are always researching and implementing innovative measures to progressively reduce emissions. But we’re looking beyond our own emissions too. Through this partnership with SkyNRG, we reduce CO2 emissions together with our artists and ensure that what we do inspires our surroundings. Replacing fossil kerosine with SAF is a huge step forward for unavoidable flights. Furthermore, it is a scalable solution that can reduce air travel emissions for other events too where air travel may be unavoidable. DGTL’s festivals have a huge reach, which is why it is important we lead by example and plant the seed for change.”     SAF is fuel for aircrafts that is produced from sustainable resources, instead of being refined from petroleum, like fossil-based aviation fuel. SAF can significantly reduce CO2 emissions compared to fossil fuel, depending on the technology and feedstock used.     SkyNRG’s Program Manager, Jef de Vries commented: “Although SAF has been in commercial use since 2011 and over 300,000 flights so far have been powered by it, it still makes up less than 1% of the overall fuel use in aviation. Therefore, SkyNRG scales up supply and demand by building new production capacity and forging partnerships with industry pioneers like DGTL festival.”     Explaining how DGTL has collaborated with artists across its multiple global line-ups to drive the SAF initiative, festival booker Jelle Lobbes said: “When we reached out to the artists about this project, we found out most of them were already engaged in more sustainable travel. Agencies already implemented offset programs for their roster and really thought about their journeys. This showed we’re all on the same page and motivated us to join forces and take the next step forward.”     SkyNRG uses a system for supplying SAF to DGTL called Book & Claim. With this system, SAF is not used on the aircrafts the artists fly with, but rather tanked into the fuel system of an airport close to the SAF production facility. The SAF produced and supplied is continuously tracked and the corresponding carbon emission reductions are then allocated to DGTL and the artists. The benefits of this system are that it reduces carbon emissions from fuel transport and uses existing supply chains. This system is also commonly used when purchasing green electricity. Green electricity is added to the overall grid by the person paying for it, without it being delivered to that specific person’s home, for example, thereby improving the overall sustainability of the grid.     The overall aim of the DGTL-SkyNRG partnership is to show the industry and all music fans - many of whom regularly use air travel - how they can reduce their own CO2 footprint by using SAF. To that end, DGTL and SkyNRG, together with climate tech builder CHOOOSE, will soon launch a leading-edge carbon emissions calculator that both the industry and general public can use to evaluate and reduce their CO2 footprint.     Thanks to their work with SkyNRG, more sustainable travel can now finally be ticked off DGTL’s sustainable ‘to-do’ list, making them true trailblazers in the world’s quest for achievable sustainability.  

ZALANDO ASSISTS ATHLETES WITH AN INSPIRING STORY IN SPORTS CAMPAIGN 'SUPPORTER FOR ATHLETES'
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ZALANDO ASSISTS ATHLETES WITH AN INSPIRING STORY IN SPORTS CAMPAIGN 'SUPPORTER FOR ATHLETES'

Fashion Zalando, Europe's leading fashion and lifestyle platform, launches the new sports campaign 'Supporter of Athletes'.     This campaign focuses on three inspiring stories of athletes. Assisted by well-known personalities and athletes Arie Boomsma and Inge de Bruijn, Zalando selects three talents for their latest campaign: Romy Rockx from Rotterdam, a trans man with his own gym for queer people, Rosalie van Druenen from 's Hertogenbosch, a young swimmer with a prosthetic leg training for the 2024 Paralympic Games and the Hadda family from Eindhoven, who have started a gym, Totally-Fit, where the community can feel welcome.     Zalando hopes to inspire and motivate people to start exercising (again). The campaign will go live during the Olympics on July 28.     Last June, Zalando appealed to all Dutch people to sign up and stand a chance of a motivation boost. Zalando selected three special sports stories for this campaign. Driven by ambition and passion, Romy Rockx, Rosalie van Druenen and the Hadda family have been captured in their daily lives by Zalando. Assisted by gym owner, presenter and ally of the LGBTQIA+ community Arie Boomsma and former top swimmer and four-time Olympic champion Inge de Bruijn, Zalando provided the three candidates with support and guidance during training and coaching sessions, with the aim of capturing their personal transformation and growth. promote their gyms.     Megan Maley, General Manager Zalando Benelux, explains: “With the 'Supporter of Sportsmen' campaign, we want to appeal to all Dutch people to bring out the best and strongest version of themselves through sport. It has been clear to us for some time that a little extra motivation and the right equipment influences your confidence and performance. That is why we think it is important to support local and diverse talent and to provide a platform to inspire people with their personal sports story. The campaign follows the success story after our sponsorship of RKSV Sterksel, the fifth-class finalist that has completely regained confidence and fun in the game thanks to Zalando's support.” Zalando, Europe's leading fashion and lifestyle platform, launches the new sports campaign 'Supporter of Athletes'.     This campaign focuses on three inspiring stories of athletes. Assisted by well-known personalities and athletes Arie Boomsma and Inge de Bruijn, Zalando selects three talents for their latest campaign: Romy Rockx from Rotterdam, a trans man with his own gym for queer people, Rosalie van Druenen from 's Hertogenbosch, a young swimmer with a prosthetic leg training for the 2024 Paralympic Games and the Hadda family from Eindhoven, who have started a gym, Totally-Fit, where the community can feel welcome.     Zalando hopes to inspire and motivate people to start exercising (again). The campaign will go live during the Olympics on July 28.     Last June, Zalando appealed to all Dutch people to sign up and stand a chance of a motivation boost. Zalando selected three special sports stories for this campaign. Driven by ambition and passion, Romy Rockx, Rosalie van Druenen and the Hadda family have been captured in their daily lives by Zalando. Assisted by gym owner, presenter and ally of the LGBTQIA+ community Arie Boomsma and former top swimmer and four-time Olympic champion Inge de Bruijn, Zalando provided the three candidates with support and guidance during training and coaching sessions, with the aim of capturing their personal transformation and growth. promote their gyms.     Megan Maley, General Manager Zalando Benelux, explains: “With the 'Supporter of Sportsmen' campaign, we want to appeal to all Dutch people to bring out the best and strongest version of themselves through sport. It has been clear to us for some time that a little extra motivation and the right equipment influences your confidence and performance. That is why we think it is important to support local and diverse talent and to provide a platform to inspire people with their personal sports story. The campaign follows the success story after our sponsorship of RKSV Sterksel, the fifth-class finalist that has completely regained confidence and fun in the game thanks to Zalando's support.”

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ADE launches new Arts & Culture program with creative residencies,  artistic crossover projects and more
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ADE launches new Arts & Culture program with creative residencies, artistic crossover projects and more

Events Amsterdam Dance Event launches its brand new Arts & Culture program, which aims to let electronic music enthusiasts explore the world of dance outside of the dancefloor throughout the city of Amsterdam from October 13 through 17. Highlighted collaborations include Nelly Ben Hayoun, Helena Basilova, an artist residency program with Nxt Museum and more.     Electronic music and art are inseparably bound together, and ADE is devoted to providing a stage to the creative expressions that connect dance music culture and the world of arts. Through a dedicated program of exhibitions, special performances, art installations, documentaries and more, ADE Arts & Culture is set to become the ideal place to explore the cross-pollinations between club and culture.     The first confirmed ADE Arts & Culture highlights include an artist residency showcase by Nxt Museumand ADE on ADE’s opening night, a series of spiritual healing experiences for ravers by award-winning director and designer Nelly Ben Hayoun and an unplugged performance by pianist Helena Basilova surrounded by 800 candles, alongside events by Tools for Action x NDSM, Foam, Nederlands Kamerkoor, Connor Schumacher and more.     In addition, ADE calls upon artists and entrepreneurs for its collaboration projects with Villa Buitenlust and Music Moves: Music Moves aims to make the dance floor accessible for everyone and offers a free traineeship program to organise an official ADE event for the elderly, special needs children and/or homeless people. Another invitation to participate is offered by Villa Buitenlust, through a creative residency to develop and present new works.      Individual ticket sales for the ADE Arts & Culture program are set to become available soon. Moreover, the ADE Pro Pass grants full access to the entire Arts & Culture program, in addition to ADE's conference and festival offering and all other benefits.      The ADE Pro Pass is available at an Early Bird rate here.       Read more about it on their website: https://www.amsterdam-dance-event.nl/en/news/ade-launches-arts-culture-p... Amsterdam Dance Event launches its brand new Arts & Culture program, which aims to let electronic music enthusiasts explore the world of dance outside of the dancefloor throughout the city of Amsterdam from October 13 through 17. Highlighted collaborations include Nelly Ben Hayoun, Helena Basilova, an artist residency program with Nxt Museum and more.     Electronic music and art are inseparably bound together, and ADE is devoted to providing a stage to the creative expressions that connect dance music culture and the world of arts. Through a dedicated program of exhibitions, special performances, art installations, documentaries and more, ADE Arts & Culture is set to become the ideal place to explore the cross-pollinations between club and culture.     The first confirmed ADE Arts & Culture highlights include an artist residency showcase by Nxt Museumand ADE on ADE’s opening night, a series of spiritual healing experiences for ravers by award-winning director and designer Nelly Ben Hayoun and an unplugged performance by pianist Helena Basilova surrounded by 800 candles, alongside events by Tools for Action x NDSM, Foam, Nederlands Kamerkoor, Connor Schumacher and more.     In addition, ADE calls upon artists and entrepreneurs for its collaboration projects with Villa Buitenlust and Music Moves: Music Moves aims to make the dance floor accessible for everyone and offers a free traineeship program to organise an official ADE event for the elderly, special needs children and/or homeless people. Another invitation to participate is offered by Villa Buitenlust, through a creative residency to develop and present new works.      Individual ticket sales for the ADE Arts & Culture program are set to become available soon. Moreover, the ADE Pro Pass grants full access to the entire Arts & Culture program, in addition to ADE's conference and festival offering and all other benefits.      The ADE Pro Pass is available at an Early Bird rate here.       Read more about it on their website: https://www.amsterdam-dance-event.nl/en/news/ade-launches-arts-culture-p...

HUNKERING IN. CONCERT  IS FIRST LARGE-SCALE INDOOR EVENT IN THE GASHOUDER
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HUNKERING IN. CONCERT IS FIRST LARGE-SCALE INDOOR EVENT IN THE GASHOUDER

Events Festival organization Hunkering returns with a new concept after previous successful editions. On Saturday the 10thof July, the Gashouder in Amsterdam will be filled with frenzied dance fans for Hunkering In Concert, making Hunkering In Concert the first large-scale indoor event to take place in the venue after a long time. The lineup consists of DJs/Producers HOSH, Klangkarussell, Fur Coat and Alex Niggeman who will perform together with special soloists, a grand orchestra and a beautiful audiovisual decor, making it an evening that will not be forgotten anytime soon.     During Hunkering In Concert, the audience will be treated to a fantastic musical experience, where the DJs will perform existing songs and new material together with a large live orchestra. A mix of indie dance, deep house and melodic house in combination with live elements will be performed against the backdrop of the imposing Gashouder, one of the most iconic festival locations in the Netherlands. Both the organization and the DJs can't wait to enjoy a fantastic event with like-minded music lovers again.     Robby Krist, programmer of Hunkering: “In this time when coming together and celebrating together has been so scarce, we as a team have done everything we can to be ready with Hunkering in Concert as soon as we received an opening from the government. After a lot of planning and replanning, we can finally set up a musical experience for the public again. The feeling that this is now possible again is magical!”.     Safety first, which means that there are only a limited number of tickets available. Hunkering In Concert follows the government rules regarding Corona, so visitors must be tested before entering via Testing voor Toegang. Al measures are also carefully followed by the artists, crew and location itself.     All the information about the event:   Hunkering In Concert Date: Juli 10th 2021 Location: De Gashouder, Amsterdam Time: 22.00-0.300u   Tickets are available via https://store.ticketing.cm.com/HunkeringInConcert   Follow Hunkering on social media bellow: https://www.instagram.com/hunkeringnl/https://www.facebook.com/hunkeringhttps://www.facebook.com/hunkering/events   Also follow our social media for live coverage of the festival.   Festival organization Hunkering returns with a new concept after previous successful editions. On Saturday the 10thof July, the Gashouder in Amsterdam will be filled with frenzied dance fans for Hunkering In Concert, making Hunkering In Concert the first large-scale indoor event to take place in the venue after a long time. The lineup consists of DJs/Producers HOSH, Klangkarussell, Fur Coat and Alex Niggeman who will perform together with special soloists, a grand orchestra and a beautiful audiovisual decor, making it an evening that will not be forgotten anytime soon.     During Hunkering In Concert, the audience will be treated to a fantastic musical experience, where the DJs will perform existing songs and new material together with a large live orchestra. A mix of indie dance, deep house and melodic house in combination with live elements will be performed against the backdrop of the imposing Gashouder, one of the most iconic festival locations in the Netherlands. Both the organization and the DJs can't wait to enjoy a fantastic event with like-minded music lovers again.     Robby Krist, programmer of Hunkering: “In this time when coming together and celebrating together has been so scarce, we as a team have done everything we can to be ready with Hunkering in Concert as soon as we received an opening from the government. After a lot of planning and replanning, we can finally set up a musical experience for the public again. The feeling that this is now possible again is magical!”.     Safety first, which means that there are only a limited number of tickets available. Hunkering In Concert follows the government rules regarding Corona, so visitors must be tested before entering via Testing voor Toegang. Al measures are also carefully followed by the artists, crew and location itself.     All the information about the event:   Hunkering In Concert Date: Juli 10th 2021 Location: De Gashouder, Amsterdam Time: 22.00-0.300u   Tickets are available via https://store.ticketing.cm.com/HunkeringInConcert   Follow Hunkering on social media bellow: https://www.instagram.com/hunkeringnl/https://www.facebook.com/hunkeringhttps://www.facebook.com/hunkering/events   Also follow our social media for live coverage of the festival.  

Milkshake in conversation with MA’MA QUEEN
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Milkshake in conversation with MA’MA QUEEN

Events Milkshake would be nowhere without the constant inspiration and breathtaking bravery shared and shown in the queer community. For our ten year anniversary, we've portrayed some of our favourite people. These are their stories.     WHAT DRIVES YOU?   The interest for fashion and designing runs in my family. My grandmother worked as a dressmaker and my mom always really enjoyed designing and making clothes for me and our family. When I was just seven years old, my mother gave me a designer kit for my Barbie doll that allowed me to draw outfits for Barbie. I guess you could say that’s where the love for designing started. Later on, in middle school, I started to design and create my own clothes.    My other passion was dancing. I’ve danced a whole bunch of different styles throughout my life; from classical ballet to jazz to modern dance et cetera. When I moved to Arnhem to study fashion design, I got the opportunity to work in a circus. I finished my education in Rotterdam, where I got an internship at an entertainment agency and I expressed my desire to get back on stage. One night was pivotal in my career as a performance: we got a request for two drag performers to join Amanda Lepore. That’s when my drag career started.    Looking back, I think it makes complete sense that I ended up where I am now. It’s not just performing. It’s also the styling, designing, helping people express themselves through costumes. Choosing fashion could have limited me to a cycle of designing, marketing and selling. It’s so thrilling to see the costumes I designed live a life on stage, I think it’s become essential for me in my work. As for my drag performance, it feels like a natural part of me. I’ve always dressed and expressed myself more feminine.      WHAT IS YOUR RELATIONSHIP TO MILKSHAKE?   I believe that it was five or six years ago that I first visited Milkshake. I already knew a bit about the festival and I was very curious about it. Little did I know that Milkshake would become an instant favorite the moment I set foot on the festival site. I loved every single thing about the festival. In the following years, I visited in drag with my drag daughters, worked as a stylist and performer for the Supertoys stage, as a stage host for the Totally Stages and it’s just been so much fun! You have to pay attention to every second because before you know it you’re dancing to the final song at the end of the day. The rush of working backstage, performing, meeting the international community, celebrating with friends; those are the memories we will all cherish for life.      WHAT’S YOUR DREAM FOR OUR COMMUNITY?   That’s a beautiful question. I have so many thoughts and ideas when I try to envision a future for our community. One of the most important things for me is that I don’t want our community to be looked at as this isolated thing. A collection of people that all tick one or more minority boxes. If people keep telling us we’re a minority group, how are we ever going to make the next step in emancipation? For example when people in interviews ask me questions about the hard things or my fears I try to challenge them: ask me about my happy encounters, ask me about the things that strengthen me. Ask me about the things that put a smile on my face.    If you imagine each and every one of us probably have one or two allies in our lives, there’s way more free and open minded people than we think. I think the future is free and those who have a free mindset must be a majority, right? Take Milkshake for example, there’s so many people there who aren’t necessarily a part of the community but who have the right mindset when it comes to freedom and respect. Those people play an important role in our collective future.    As a community, we need to take the lead and show others how they can be themselves. The best way we can teach the world is by being one hundred percent authentic. This way we might show others the limiting mindsets they have been raised with. We all have so much more in common than we can possibly imagine. I think radical freedom can be infectious and I want to use it to strengthen our community from within. We’re not weak. We’re strong.    I want a future where you don’t have to dress up in the toilets of a bar in Amsterdam to go to your favorite festival. I want a future where I can get on a train in any tiny village in this country and feel safe and appreciated. I want a future where no parent has to be worried about the safety of their child. It’s that happy feeling that sticks with you a while after visiting Milkshake: you’d wish that feeling could be around forever.      Credits: Photography & Post Production: Wouter van Gens || Art Director: Marieke Samallo || Styling: Dylan Westerweel || Model: Ma'ma Queen || Chief MUAH: Sebastiaan van der Ham || Make Up: Tom Haegens/ The Countess || Nails: Fleur Hissink || Interview: Maartje Weijers Milkshake would be nowhere without the constant inspiration and breathtaking bravery shared and shown in the queer community. For our ten year anniversary, we've portrayed some of our favourite people. These are their stories.     WHAT DRIVES YOU?   The interest for fashion and designing runs in my family. My grandmother worked as a dressmaker and my mom always really enjoyed designing and making clothes for me and our family. When I was just seven years old, my mother gave me a designer kit for my Barbie doll that allowed me to draw outfits for Barbie. I guess you could say that’s where the love for designing started. Later on, in middle school, I started to design and create my own clothes.    My other passion was dancing. I’ve danced a whole bunch of different styles throughout my life; from classical ballet to jazz to modern dance et cetera. When I moved to Arnhem to study fashion design, I got the opportunity to work in a circus. I finished my education in Rotterdam, where I got an internship at an entertainment agency and I expressed my desire to get back on stage. One night was pivotal in my career as a performance: we got a request for two drag performers to join Amanda Lepore. That’s when my drag career started.    Looking back, I think it makes complete sense that I ended up where I am now. It’s not just performing. It’s also the styling, designing, helping people express themselves through costumes. Choosing fashion could have limited me to a cycle of designing, marketing and selling. It’s so thrilling to see the costumes I designed live a life on stage, I think it’s become essential for me in my work. As for my drag performance, it feels like a natural part of me. I’ve always dressed and expressed myself more feminine.      WHAT IS YOUR RELATIONSHIP TO MILKSHAKE?   I believe that it was five or six years ago that I first visited Milkshake. I already knew a bit about the festival and I was very curious about it. Little did I know that Milkshake would become an instant favorite the moment I set foot on the festival site. I loved every single thing about the festival. In the following years, I visited in drag with my drag daughters, worked as a stylist and performer for the Supertoys stage, as a stage host for the Totally Stages and it’s just been so much fun! You have to pay attention to every second because before you know it you’re dancing to the final song at the end of the day. The rush of working backstage, performing, meeting the international community, celebrating with friends; those are the memories we will all cherish for life.      WHAT’S YOUR DREAM FOR OUR COMMUNITY?   That’s a beautiful question. I have so many thoughts and ideas when I try to envision a future for our community. One of the most important things for me is that I don’t want our community to be looked at as this isolated thing. A collection of people that all tick one or more minority boxes. If people keep telling us we’re a minority group, how are we ever going to make the next step in emancipation? For example when people in interviews ask me questions about the hard things or my fears I try to challenge them: ask me about my happy encounters, ask me about the things that strengthen me. Ask me about the things that put a smile on my face.    If you imagine each and every one of us probably have one or two allies in our lives, there’s way more free and open minded people than we think. I think the future is free and those who have a free mindset must be a majority, right? Take Milkshake for example, there’s so many people there who aren’t necessarily a part of the community but who have the right mindset when it comes to freedom and respect. Those people play an important role in our collective future.    As a community, we need to take the lead and show others how they can be themselves. The best way we can teach the world is by being one hundred percent authentic. This way we might show others the limiting mindsets they have been raised with. We all have so much more in common than we can possibly imagine. I think radical freedom can be infectious and I want to use it to strengthen our community from within. We’re not weak. We’re strong.    I want a future where you don’t have to dress up in the toilets of a bar in Amsterdam to go to your favorite festival. I want a future where I can get on a train in any tiny village in this country and feel safe and appreciated. I want a future where no parent has to be worried about the safety of their child. It’s that happy feeling that sticks with you a while after visiting Milkshake: you’d wish that feeling could be around forever.      Credits: Photography & Post Production: Wouter van Gens || Art Director: Marieke Samallo || Styling: Dylan Westerweel || Model: Ma'ma Queen || Chief MUAH: Sebastiaan van der Ham || Make Up: Tom Haegens/ The Countess || Nails: Fleur Hissink || Interview: Maartje Weijers

Zalando launches the Festival of Optimism
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Zalando launches the Festival of Optimism

Events Zalando, Europe's leading online fashion and lifestyle platform, is hosting the 'Festival of Optimism' celebrating fashion and art and bringing people from across the continent together to dance, sing and laugh – as part of the new summer campaign' Activists of Optimism'. During the festival, various events and playful pop-up initiatives are organized throughout Europe to spread happiness and create connection after a year full of lockdowns and restrictions. On Saturday 19 June, Zalando will let the Netherlands go wild with paint bombs at the Wall of Optimism in three major cities. In front of The Student Hotel Amsterdam City, on the Stationsplein in Utrecht and in the middle of the Markt in Maastricht, passers-by can write positive thoughts on paint balloons and throw them against a wall. With a colorful explosion of paint, they literally spread their positivity and collectively create a 'Wall of Optimism'. Zalando captures this moment with Polaroid photos that the participants can take home. The festival will conclude on June 21 with The Longest Set of Summer, a 16-hour DJ set. Together with Mixmag, the largest magazine for dance music and club culture, Zalando hosts a live stream from dawn to dusk that can be followed for free on Mixmag's YouTube channel.     #ActivistsofOptimism  @Zalando   Zalando, Europe's leading online fashion and lifestyle platform, is hosting the 'Festival of Optimism' celebrating fashion and art and bringing people from across the continent together to dance, sing and laugh – as part of the new summer campaign' Activists of Optimism'. During the festival, various events and playful pop-up initiatives are organized throughout Europe to spread happiness and create connection after a year full of lockdowns and restrictions. On Saturday 19 June, Zalando will let the Netherlands go wild with paint bombs at the Wall of Optimism in three major cities. In front of The Student Hotel Amsterdam City, on the Stationsplein in Utrecht and in the middle of the Markt in Maastricht, passers-by can write positive thoughts on paint balloons and throw them against a wall. With a colorful explosion of paint, they literally spread their positivity and collectively create a 'Wall of Optimism'. Zalando captures this moment with Polaroid photos that the participants can take home. The festival will conclude on June 21 with The Longest Set of Summer, a 16-hour DJ set. Together with Mixmag, the largest magazine for dance music and club culture, Zalando hosts a live stream from dawn to dusk that can be followed for free on Mixmag's YouTube channel.     #ActivistsofOptimism  @Zalando  

C4P x Clay Arlington x Carhartt WIP present UNIFORM FOR CHANGE capsule
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C4P x Clay Arlington x Carhartt WIP present UNIFORM FOR CHANGE capsule

Art This Wednesday, June 16th, C4P x Clay Arlington x Carhartt WIP will present their UNIFORM FOR CHANGE collection in the Carhartt WIP brand store in Amsterdam. This unique collaborative capsule connects fashion, art and social relevance by giving artist and designer Clay Arlington carte blanche on a unique canvas; a series of Carhartt WIP utilitarian garments. All proceeds of these one-of-a-kind wearable artworks are going to Clothes for Progress partners that aim to defeat social injustice towards the Black community.      A CHARITABLE CANVAS    Together with Clothes for Progress (C4P) and Carhartt WIP, artist Clay Arlington created a limited series of collaged, hand silk screened one-of-a-kind wearable artworks, based around the title "Conditions”. The intention of this three-way collaborative capsule with Carhartt WIP was to create a uniform that reminds the wearer there is still work to be done when it comes to reaching equality for all humans. The latter being the main objective of continuous fundraising platform Clothes for Progress (C4P).    Born from a desire to put in overdue work, Clothes for Progress is a driving force of raising awareness for social injustices in the black community and fundraising organizations like the Black Archives, Black Queer and Trans Resistance Netherlands, The Netherlands Gets Better, Black Lives Matter and National Bailout, by selling clothes. All proceeds of the UNIFORM FOR CHANGE capsule collection will therefore also go to these C4P partners.      WORK IN PROGRESS UNIFORMS   In line with the Clothes for Progress heritage artist and designer Clay Arlington released his artwork of flowers, text, and iconography on Carhartt WIP’s utilitarian garments; from dungarees to jackets and trousers.    ‘I think for the most part, the work grew out of collages I was making, along with text... almost poetry. I've been using the term conditions for a while. The conditions. Ideal conditions. Weather conditions. Sufficient and necessary conditions, the conditions that make things possible. The other words are all just strong scene setting ideas, and together with the forms of people dancing, performing, I think are in some ways similar to props, or create a stage, or a scene. Burners are graffiti pieces that are so strong they burn everything around them, the month of June, tulips...I guess it's like soup, some summer soup from a city where everyone is dancing to avoid the heat.’ – Clay Arlington    So what can you expect on June 16th? A limited series of sleek white pieces contrasted with bright red and bold black graphics with a price range going from €225 to €300. Next to the limited garments, a select series of Carhartt WIP tees (€50) and posters (€25) with a print by Clay Arlington will be available at Carhartt WIP’s Amsterdam store on Utrechtsestraat 99, as well as through Clothes for Progress‘ Instagram account. Please note that due to limited capacities, a first come first serve principle is in order.     This Wednesday, June 16th, C4P x Clay Arlington x Carhartt WIP will present their UNIFORM FOR CHANGE collection in the Carhartt WIP brand store in Amsterdam. This unique collaborative capsule connects fashion, art and social relevance by giving artist and designer Clay Arlington carte blanche on a unique canvas; a series of Carhartt WIP utilitarian garments. All proceeds of these one-of-a-kind wearable artworks are going to Clothes for Progress partners that aim to defeat social injustice towards the Black community.      A CHARITABLE CANVAS    Together with Clothes for Progress (C4P) and Carhartt WIP, artist Clay Arlington created a limited series of collaged, hand silk screened one-of-a-kind wearable artworks, based around the title "Conditions”. The intention of this three-way collaborative capsule with Carhartt WIP was to create a uniform that reminds the wearer there is still work to be done when it comes to reaching equality for all humans. The latter being the main objective of continuous fundraising platform Clothes for Progress (C4P).    Born from a desire to put in overdue work, Clothes for Progress is a driving force of raising awareness for social injustices in the black community and fundraising organizations like the Black Archives, Black Queer and Trans Resistance Netherlands, The Netherlands Gets Better, Black Lives Matter and National Bailout, by selling clothes. All proceeds of the UNIFORM FOR CHANGE capsule collection will therefore also go to these C4P partners.      WORK IN PROGRESS UNIFORMS   In line with the Clothes for Progress heritage artist and designer Clay Arlington released his artwork of flowers, text, and iconography on Carhartt WIP’s utilitarian garments; from dungarees to jackets and trousers.    ‘I think for the most part, the work grew out of collages I was making, along with text... almost poetry. I've been using the term conditions for a while. The conditions. Ideal conditions. Weather conditions. Sufficient and necessary conditions, the conditions that make things possible. The other words are all just strong scene setting ideas, and together with the forms of people dancing, performing, I think are in some ways similar to props, or create a stage, or a scene. Burners are graffiti pieces that are so strong they burn everything around them, the month of June, tulips...I guess it's like soup, some summer soup from a city where everyone is dancing to avoid the heat.’ – Clay Arlington    So what can you expect on June 16th? A limited series of sleek white pieces contrasted with bright red and bold black graphics with a price range going from €225 to €300. Next to the limited garments, a select series of Carhartt WIP tees (€50) and posters (€25) with a print by Clay Arlington will be available at Carhartt WIP’s Amsterdam store on Utrechtsestraat 99, as well as through Clothes for Progress‘ Instagram account. Please note that due to limited capacities, a first come first serve principle is in order.    

The Fashion + Design Festival Arnhem re-examined the PURPOSE of the current fashion- and design system to make the world even better place by local Arnhem based initiatives
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The Fashion + Design Festival Arnhem re-examined the PURPOSE of the current fashion- and design system to make the world even better place by local Arnhem based initiatives

Fashion The Fashion + Design Festival Arnhem kicks off   The new edition of the Fashion + Design Festival Arnhem has officially started on the 3rd of June 2021.This year, together with designers, artists and partners, the festival has a hybrid character due to the current global pandemic.     Within the theme, all participants explore how they make the world a little more beautiful, cleaner and sustainable with their designs and creations. The festival organization aims to offer the visitor a general, well-grounded, compelling overview of the theme PURPOSE alongside the 10 dimensions of the Kabbalah, without any given prejudices of judgments. FDFA aims to offer the broadest spectrum of the content and thematic of PURPOSE, to make the topic widely available to each possible audience. The goal is to collaborate with the designers to look at many initiatives and inspire visitors, watchers and enthusiasts.      The festival is all about PURPOSE, but also about RE-PURPOSE. The festival zooms in on the way in which fashion and product design responds to the changing focus from material to immaterial happiness and meaning, based on the ten dimensions of Kabbalah. At least 4 videos are linked to each dimension within the theme:      How they create videos: a designer explains the ways of working and how he/she contributes to the theme.   An artistic video from a designer/stylist on a given subject within the dimensions of Purpose  Vision: a designer, entrepreneur or artist shares it’s experimental vision on the theme Rijn IJssel Purpose TV:  The local students of the Rijn Ijssel Academy head out in the streets to examine the local Arnhem population on their fashion consumption behaviours and the underlying thoughts and attitudes in a more playful and accessible format        The FDFA offers a high-quality hybrid festival from June 3 to July 3, 2021, in which online and offline events alternate and complement each other. Each week, a number of dimensions from the overarching theme "PURPOSE" are highlighted, with exhibitions, lectures, events and performances. The programming takes place mainly on Thursdays and Fridays in June and is organized in collaboration with partners of the FDFA. View the current program via this link: https://www.fdfarnhem.nl/programma     The costs of digital programming on Thursdays are free to attract the widest possible audience, to keep the program as inclusive as possible and make the program accessible to everyone. The Fashion + Design Festival Arnhem kicks off   The new edition of the Fashion + Design Festival Arnhem has officially started on the 3rd of June 2021.This year, together with designers, artists and partners, the festival has a hybrid character due to the current global pandemic.     Within the theme, all participants explore how they make the world a little more beautiful, cleaner and sustainable with their designs and creations. The festival organization aims to offer the visitor a general, well-grounded, compelling overview of the theme PURPOSE alongside the 10 dimensions of the Kabbalah, without any given prejudices of judgments. FDFA aims to offer the broadest spectrum of the content and thematic of PURPOSE, to make the topic widely available to each possible audience. The goal is to collaborate with the designers to look at many initiatives and inspire visitors, watchers and enthusiasts.      The festival is all about PURPOSE, but also about RE-PURPOSE. The festival zooms in on the way in which fashion and product design responds to the changing focus from material to immaterial happiness and meaning, based on the ten dimensions of Kabbalah. At least 4 videos are linked to each dimension within the theme:      How they create videos: a designer explains the ways of working and how he/she contributes to the theme.   An artistic video from a designer/stylist on a given subject within the dimensions of Purpose  Vision: a designer, entrepreneur or artist shares it’s experimental vision on the theme Rijn IJssel Purpose TV:  The local students of the Rijn Ijssel Academy head out in the streets to examine the local Arnhem population on their fashion consumption behaviours and the underlying thoughts and attitudes in a more playful and accessible format        The FDFA offers a high-quality hybrid festival from June 3 to July 3, 2021, in which online and offline events alternate and complement each other. Each week, a number of dimensions from the overarching theme "PURPOSE" are highlighted, with exhibitions, lectures, events and performances. The programming takes place mainly on Thursdays and Fridays in June and is organized in collaboration with partners of the FDFA. View the current program via this link: https://www.fdfarnhem.nl/programma     The costs of digital programming on Thursdays are free to attract the widest possible audience, to keep the program as inclusive as possible and make the program accessible to everyone.

I conversation with Jill van Raan
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I conversation with Jill van Raan

Music We had a pleasure speaking with Jill van Raan.     Jill, tell us a little bit about yourself and what you do.   I'm Jill, I live in Amsterdam. I started my internship at ID&T when I was 19 years old and have never left since. I quit my studies and jumped into a full time job. I was young and very motivated  and still am, learning the job by actually doing it. I started working at ID&T as an office manager, and from there I graped every opportunity and slowly started making some stage designs for smaller stages. I made some moodboards and every year my role within the creation team was getting bigger and now I am responsible for the whole creation part for Mysteryland.   What are your first memories with music that you connect to?    That's a song by Toni Braxton. It was “Unbreak My Heart” and I was singing that from my living room and didn't even know what I was singing. But I think that's one of my first music memories and my first festival memory is Mysteryland. I was 17 years old, too young to get in – but I was in. Standing on the massive fields during the end show of Bart Skils at the main stage. Yeah, that feeling of your first festival. Nobody ever forgets that.   What does it mean to be the creative lead at Mysteryland for you?   As a creative lead, I’m responsible to create experiences before, during and after the festival. When the visitor enters the Mysteryland ground you need to make them feel comfortable and once they are comfortable, their journey will start. We want to surprise them with a lot of unexpected moments. But also after Mysteryland, it's important to stay in the mind of the visitors and we want to keep reminding them of the good times they have had in a creative way. We stay connected to our audience throughout the entire year with music, photos, videos and limited edition merchandise. So it's not only during the festival, but also before and after the festival I'm responsible to keep those happy vibes going throughout.   How is there any difference nowadays, especially with the lives we live at the moment? Has that been more challenging to maintain? That creative after flow after the experience, because it's been a while since the last festival.   It's difficult because you don't have memories from last year that you can show, but we did a livestream last year to give something back to our visitors in these challenging times. The livestream was very successful, we created a whole new festival world where DJs recorded their sets in hot air balloons! You can still check it out on our YouTube channel if you search for Let’s Get High!   We got a lot of love from our visitors and they really liked it. During the livestream we sold limited edition merchandise and the DJs were also very grateful and happy that we created such a large exclusive online event. So it's difficult. But yeah, that's also my job; being creative during these times.   Guide us through your creative process. How do you work towards the final look or the theme of the stages and the merchandise?   Well every year it starts with the artists department looking for the right sounds, brands, and partners that match with Mysteryland. Once the hosting partners are selected, my work begins. I zoom into each brand and look for the right combination and angle with Mysteryland. I mix the flavors of Mysteryland with the flavors of the hosting partner and create a state that matches with both brand DNAs.   In this process I get a lot of inspiration from different places like nature, pinterest, books, clothes, music. I draw the idea or illustrate it, then I check in with the technical producer to see if my ideas are realistic. At first, my ideas are usually not realistic enough to actually create and we need to make some concessions. During the process, new ideas for using alternative materials come up. Making all those changes is a part of the process and it takes a lot of time before you get to the final design. But it doesn't stop with the stages. That process is necessary for everything: show elements, acts, lights, smaller decorations that you can see behind and in the trees and so on..    And don’t forget the merchandise. This year we wanted to have a more basic collection that is easy to wear and has an everyday style. Next to the basic collection, we also wanted to have more unique pieces, limited editions and clothes that are based on the latest trends.    What kind of experience do you want to create for the visitors of Mysteryland? Does that differ each year with a different theme?   No, we don't really have a theme. I want to create an escape from reality. I want our visitors to forget their day to day business, create new memories, enjoy themselves and to celebrate life. There are three words that we work with – mysterious, surrealistic and colorful. That is what Mysteryland is, and you can express that in a lot of different ways.   What do you think makes Mysteryland so unique, compared to so many other festivals that are also in the Netherlands? What makes it stand out for you?   I think Mysteryland is unique because it's the longest running dance festival in the world. It doesn't matter what age you are. Everybody knows Mysteryland and for a lot of our visitors their first festival is Mysteryland. We offer so many different sounds and experiences. I think there's no other festival that offers such diversity in sound and culture. It’s also the only festival in the Netherlands where you can consistently see legendary dance artists and talent from every electronic music genre. At the same time you get the chance to get lost in a fantasy festival world, there’s something for everybody!   What are some of your biggest influences from the world of creatives, art and design when it comes to Mysteryland?   At first, I wasn't aware of it too much, but I found out that Es Devlin has inspired me so much without even noticing. She's a stage designer and has worked for many big artists like Kanye West, Beyonce, and The Weekend. It’s inspirational for me to see a talented woman who works with such big artists. She’s amazing at thinking about the different perspectives visitors have in the crowd! Tim Walker is also a great inspiration, he’s almost a one on one fit with Mysteryland in my eyes!   Would you care to give me a comment on your perspective on sustainability when organizing festivals nowadays? How does that come into play with your job or the festival itself?   We pay a lot of attention to sustainability and have even won awards for it in the past. We always have. Our aim is to run the festival with power in combination with batteries in 2022. This year we are working towards a post system on drinks with reusable materials. We encourage organic and vegetarian food and all of our disposals are compostable. We are part of the international green deal, a circular festival where we work together with other international festivals on circular pilots. The trick is to consider waste as raw material and for me, especially in our stage design, I always want to make sure that we make something for the long term to use. So one year it's the stage design and the next year it’s decoration for the entry gates. Most of the time, nature products are my favorite. A lot of people recognize it because almost every time there's something green in my stage designs.   What's the best part of your job for you, actually? What’s that one key thing that you would emphasize?   The best part of my job is during the end show. You've worked the entire year to create something for just this one weekend and everything comes together. During the endshow, you know that the day is over and you did a great job. That moment is super short, but so powerful.         To know more about Mysteryland please visit their website: https://www.mysteryland.nl We had a pleasure speaking with Jill van Raan.     Jill, tell us a little bit about yourself and what you do.   I'm Jill, I live in Amsterdam. I started my internship at ID&T when I was 19 years old and have never left since. I quit my studies and jumped into a full time job. I was young and very motivated  and still am, learning the job by actually doing it. I started working at ID&T as an office manager, and from there I graped every opportunity and slowly started making some stage designs for smaller stages. I made some moodboards and every year my role within the creation team was getting bigger and now I am responsible for the whole creation part for Mysteryland.   What are your first memories with music that you connect to?    That's a song by Toni Braxton. It was “Unbreak My Heart” and I was singing that from my living room and didn't even know what I was singing. But I think that's one of my first music memories and my first festival memory is Mysteryland. I was 17 years old, too young to get in – but I was in. Standing on the massive fields during the end show of Bart Skils at the main stage. Yeah, that feeling of your first festival. Nobody ever forgets that.   What does it mean to be the creative lead at Mysteryland for you?   As a creative lead, I’m responsible to create experiences before, during and after the festival. When the visitor enters the Mysteryland ground you need to make them feel comfortable and once they are comfortable, their journey will start. We want to surprise them with a lot of unexpected moments. But also after Mysteryland, it's important to stay in the mind of the visitors and we want to keep reminding them of the good times they have had in a creative way. We stay connected to our audience throughout the entire year with music, photos, videos and limited edition merchandise. So it's not only during the festival, but also before and after the festival I'm responsible to keep those happy vibes going throughout.   How is there any difference nowadays, especially with the lives we live at the moment? Has that been more challenging to maintain? That creative after flow after the experience, because it's been a while since the last festival.   It's difficult because you don't have memories from last year that you can show, but we did a livestream last year to give something back to our visitors in these challenging times. The livestream was very successful, we created a whole new festival world where DJs recorded their sets in hot air balloons! You can still check it out on our YouTube channel if you search for Let’s Get High!   We got a lot of love from our visitors and they really liked it. During the livestream we sold limited edition merchandise and the DJs were also very grateful and happy that we created such a large exclusive online event. So it's difficult. But yeah, that's also my job; being creative during these times.   Guide us through your creative process. How do you work towards the final look or the theme of the stages and the merchandise?   Well every year it starts with the artists department looking for the right sounds, brands, and partners that match with Mysteryland. Once the hosting partners are selected, my work begins. I zoom into each brand and look for the right combination and angle with Mysteryland. I mix the flavors of Mysteryland with the flavors of the hosting partner and create a state that matches with both brand DNAs.   In this process I get a lot of inspiration from different places like nature, pinterest, books, clothes, music. I draw the idea or illustrate it, then I check in with the technical producer to see if my ideas are realistic. At first, my ideas are usually not realistic enough to actually create and we need to make some concessions. During the process, new ideas for using alternative materials come up. Making all those changes is a part of the process and it takes a lot of time before you get to the final design. But it doesn't stop with the stages. That process is necessary for everything: show elements, acts, lights, smaller decorations that you can see behind and in the trees and so on..    And don’t forget the merchandise. This year we wanted to have a more basic collection that is easy to wear and has an everyday style. Next to the basic collection, we also wanted to have more unique pieces, limited editions and clothes that are based on the latest trends.    What kind of experience do you want to create for the visitors of Mysteryland? Does that differ each year with a different theme?   No, we don't really have a theme. I want to create an escape from reality. I want our visitors to forget their day to day business, create new memories, enjoy themselves and to celebrate life. There are three words that we work with – mysterious, surrealistic and colorful. That is what Mysteryland is, and you can express that in a lot of different ways.   What do you think makes Mysteryland so unique, compared to so many other festivals that are also in the Netherlands? What makes it stand out for you?   I think Mysteryland is unique because it's the longest running dance festival in the world. It doesn't matter what age you are. Everybody knows Mysteryland and for a lot of our visitors their first festival is Mysteryland. We offer so many different sounds and experiences. I think there's no other festival that offers such diversity in sound and culture. It’s also the only festival in the Netherlands where you can consistently see legendary dance artists and talent from every electronic music genre. At the same time you get the chance to get lost in a fantasy festival world, there’s something for everybody!   What are some of your biggest influences from the world of creatives, art and design when it comes to Mysteryland?   At first, I wasn't aware of it too much, but I found out that Es Devlin has inspired me so much without even noticing. She's a stage designer and has worked for many big artists like Kanye West, Beyonce, and The Weekend. It’s inspirational for me to see a talented woman who works with such big artists. She’s amazing at thinking about the different perspectives visitors have in the crowd! Tim Walker is also a great inspiration, he’s almost a one on one fit with Mysteryland in my eyes!   Would you care to give me a comment on your perspective on sustainability when organizing festivals nowadays? How does that come into play with your job or the festival itself?   We pay a lot of attention to sustainability and have even won awards for it in the past. We always have. Our aim is to run the festival with power in combination with batteries in 2022. This year we are working towards a post system on drinks with reusable materials. We encourage organic and vegetarian food and all of our disposals are compostable. We are part of the international green deal, a circular festival where we work together with other international festivals on circular pilots. The trick is to consider waste as raw material and for me, especially in our stage design, I always want to make sure that we make something for the long term to use. So one year it's the stage design and the next year it’s decoration for the entry gates. Most of the time, nature products are my favorite. A lot of people recognize it because almost every time there's something green in my stage designs.   What's the best part of your job for you, actually? What’s that one key thing that you would emphasize?   The best part of my job is during the end show. You've worked the entire year to create something for just this one weekend and everything comes together. During the endshow, you know that the day is over and you did a great job. That moment is super short, but so powerful.         To know more about Mysteryland please visit their website: https://www.mysteryland.nl

Milkshake in conversation with Chelseaboy
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Milkshake in conversation with Chelseaboy

Culture Milkshake would be nowhere without the constant inspiration and breathtaking bravery shared and shown in the queer community. For our ten year anniversary, we've portrayed some of our favorite people. These are their stories.     WHAT DRIVES YOU?   I really enjoy using my performance as a tool to create connection, to celebrate our queer identity and to investigate all of the different roles we can play. It’s a way for me to dive further into myself and ultimately into the world. I use drag to lift up the people around me and to liberate those around me to be their full selves.    That’s why I like to find a clash between a more modern appearance and for example older songs, to bridge the gap between memories that might be dear to someone and show them ways these songs could also connect to other identities than their own. The future is gender hybrid. That’s what I try to express in my art as well.      WHAT IS YOUR RELATIONSHIP TO MILKSHAKE?   Milkshake celebrates her tenth birthday this year. I was just 18 when I visited the first edition. I never missed one. I plan my holidays around the festival dates. I explored the Amsterdam nightlife alongside my yearly visits to Milkshake. I would start months in advance planning my looks and outfit. It’s such a beautiful gathering of all the wonderful birds of paradise our community holds. I really enjoy walking across the festival site and bumping into one sister after another as the festival is visited by so many people from across the world. It’s the only place I can imagine spending time with the Berlin queens, the French queens, the British queens, the American queens, you name it! Our community is international and coming together is such a powerful thing.    The last two editions I performed at the Flikker stage, which was a whole new experience. My memories of that day are like a kaleidoscope of so much laughter, love, hysteria en just … LOVE in abundance. Milkshake represents so many subcultures, but somehow the festival seems to have a unique angle that forms a unity within these cultures. It’s really fluid and the thing that connects us all is our shared humanity.      WHAT’S YOUR DREAM FOR OUR COMMUNITY?   I hope that we can come to a place in our community where every single being and every single body is celebrated for all that they are. All forms, all colors, standing strong as a community, with our hearts wide open. I hope the voice that represents us will become louder and louder, and that we will be seen as people that actually matter and are valued as equals.    A true utopia would be that our drag community dissolves in a way into a larger, all encompassing giant world filled with love and acceptance. In order to get there we need to decide together how we want to treat the differences that separate us. We have to pay homage to all the pain, sadness and loss that our community has had to deal with throughout the years. We have always been true at showing our colors so we need to reach a point of mutual understanding that will take us past these differences.    The world I dream of might be paradise on earth, it might be Walhalla. It might be called Milkshake.     CREDITS:  Photography & Post Production: Wouter van Gens Art Director: Marieke Samallo Styling: Dylan Westerweel Model: ChelseaBoy  Chief MUAH: Sebastiaan van der Ham  Make Up: ChelseaBoy  Body paint: Victoria Boo  Nails: Fleur Hissink  Interview: Maartje Weijers     Milkshake would be nowhere without the constant inspiration and breathtaking bravery shared and shown in the queer community. For our ten year anniversary, we've portrayed some of our favorite people. These are their stories.     WHAT DRIVES YOU?   I really enjoy using my performance as a tool to create connection, to celebrate our queer identity and to investigate all of the different roles we can play. It’s a way for me to dive further into myself and ultimately into the world. I use drag to lift up the people around me and to liberate those around me to be their full selves.    That’s why I like to find a clash between a more modern appearance and for example older songs, to bridge the gap between memories that might be dear to someone and show them ways these songs could also connect to other identities than their own. The future is gender hybrid. That’s what I try to express in my art as well.      WHAT IS YOUR RELATIONSHIP TO MILKSHAKE?   Milkshake celebrates her tenth birthday this year. I was just 18 when I visited the first edition. I never missed one. I plan my holidays around the festival dates. I explored the Amsterdam nightlife alongside my yearly visits to Milkshake. I would start months in advance planning my looks and outfit. It’s such a beautiful gathering of all the wonderful birds of paradise our community holds. I really enjoy walking across the festival site and bumping into one sister after another as the festival is visited by so many people from across the world. It’s the only place I can imagine spending time with the Berlin queens, the French queens, the British queens, the American queens, you name it! Our community is international and coming together is such a powerful thing.    The last two editions I performed at the Flikker stage, which was a whole new experience. My memories of that day are like a kaleidoscope of so much laughter, love, hysteria en just … LOVE in abundance. Milkshake represents so many subcultures, but somehow the festival seems to have a unique angle that forms a unity within these cultures. It’s really fluid and the thing that connects us all is our shared humanity.      WHAT’S YOUR DREAM FOR OUR COMMUNITY?   I hope that we can come to a place in our community where every single being and every single body is celebrated for all that they are. All forms, all colors, standing strong as a community, with our hearts wide open. I hope the voice that represents us will become louder and louder, and that we will be seen as people that actually matter and are valued as equals.    A true utopia would be that our drag community dissolves in a way into a larger, all encompassing giant world filled with love and acceptance. In order to get there we need to decide together how we want to treat the differences that separate us. We have to pay homage to all the pain, sadness and loss that our community has had to deal with throughout the years. We have always been true at showing our colors so we need to reach a point of mutual understanding that will take us past these differences.    The world I dream of might be paradise on earth, it might be Walhalla. It might be called Milkshake.     CREDITS:  Photography & Post Production: Wouter van Gens Art Director: Marieke Samallo Styling: Dylan Westerweel Model: ChelseaBoy  Chief MUAH: Sebastiaan van der Ham  Make Up: ChelseaBoy  Body paint: Victoria Boo  Nails: Fleur Hissink  Interview: Maartje Weijers    

DGTL announces line-up for ADE 2021 edition
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DGTL announces line-up for ADE 2021 edition

Music Including Dax J, Disclosure, Honey Dijon, Sven Väth and Dixon     After months of speculation among fans, DGTL announced today that its event will take place during the Amsterdam Dance Event on October 14, 15 and 16 in the NDSM Loods.     Presale starts Monday May 24. You can register via: https://ade.dgtl.nl/en/dgtl-ade-2021   More than a year after the first lockdown started, dance enthusiasts have something to look forward to. DGTL is therefore doing a lot during ADE. During three days and spread over four events, twenty thousand visitors can dance to their heart's content again in the beating heart of Amsterdam, in the characteristic NDSM Loods. The DGTL organization unveils the full line-up of the four events during ADE in one fell swoop. For example, Thursday evening, October 14, will kick off with a special DJ set by the British duo Disclosure, building on the unforgettable performance they gave at DGTL in 2019. The legendary Honey Dijon will also be on stage on Thursday evening and, together with Disclosure, will be the headliner of the evening. As if that wasn't enough, Cinthie, Theo Kottis, William Djoko, Luuk van Dijk, Kleó and Sanja also make the crowd dance with top-notch house and techno. On Friday evening DJ producer (and IPSO label owner) Kölsch invites great pacesetters like Sven Väth for DGTL x IPSO ADE. During this evening also performances by KiNK Live, Gerd Janson, Colyn, Jimi Jules, Jonathan Kaspar, Nicky Elisabeth and LEIA. The next day, Saturday October 16, DGTL will present a day event for the first time during ADE. A festival atmosphere is created with performances by Dixon, The Blessed Madonna, Jon Hopkins, Danilo Plessow (MCDE), Jayda G, David Vunk, Paramida, Philou Louzolo, Suze Ijó and Fafi Abdel Nour. On Saturday evening, DGTL ADE will continue with an unadulterated techno evening, which will continue until the early hours of Sunday morning. On stage, the hard, deep techno sounds of Afra, AnD, Dax J, DJ Stingray 313, KI / KI, Kobosil, LVTL, Paula Temple and SPFDJ & VTSS make up for the lack of techno parties over the past year and a half.     Ticket sales The pre-sale of DGTL ticket sales will start on Monday May 24th and regular ticket sales will start a day later, on Tuesday May 25th at 12:00 noon. You can register via: https://ade.dgtl.nl/en/dgtl-ade-2021 Including Dax J, Disclosure, Honey Dijon, Sven Väth and Dixon     After months of speculation among fans, DGTL announced today that its event will take place during the Amsterdam Dance Event on October 14, 15 and 16 in the NDSM Loods.     Presale starts Monday May 24. You can register via: https://ade.dgtl.nl/en/dgtl-ade-2021   More than a year after the first lockdown started, dance enthusiasts have something to look forward to. DGTL is therefore doing a lot during ADE. During three days and spread over four events, twenty thousand visitors can dance to their heart's content again in the beating heart of Amsterdam, in the characteristic NDSM Loods. The DGTL organization unveils the full line-up of the four events during ADE in one fell swoop. For example, Thursday evening, October 14, will kick off with a special DJ set by the British duo Disclosure, building on the unforgettable performance they gave at DGTL in 2019. The legendary Honey Dijon will also be on stage on Thursday evening and, together with Disclosure, will be the headliner of the evening. As if that wasn't enough, Cinthie, Theo Kottis, William Djoko, Luuk van Dijk, Kleó and Sanja also make the crowd dance with top-notch house and techno. On Friday evening DJ producer (and IPSO label owner) Kölsch invites great pacesetters like Sven Väth for DGTL x IPSO ADE. During this evening also performances by KiNK Live, Gerd Janson, Colyn, Jimi Jules, Jonathan Kaspar, Nicky Elisabeth and LEIA. The next day, Saturday October 16, DGTL will present a day event for the first time during ADE. A festival atmosphere is created with performances by Dixon, The Blessed Madonna, Jon Hopkins, Danilo Plessow (MCDE), Jayda G, David Vunk, Paramida, Philou Louzolo, Suze Ijó and Fafi Abdel Nour. On Saturday evening, DGTL ADE will continue with an unadulterated techno evening, which will continue until the early hours of Sunday morning. On stage, the hard, deep techno sounds of Afra, AnD, Dax J, DJ Stingray 313, KI / KI, Kobosil, LVTL, Paula Temple and SPFDJ & VTSS make up for the lack of techno parties over the past year and a half.     Ticket sales The pre-sale of DGTL ticket sales will start on Monday May 24th and regular ticket sales will start a day later, on Tuesday May 25th at 12:00 noon. You can register via: https://ade.dgtl.nl/en/dgtl-ade-2021

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