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21 June

ETRO PRESENTS THE NEW MEN'S COLLECTION FOR SPRING & SUMMER 2022

 

Travelling in a Joyful State of Grace

 

Everything revolves around sine waves, there are ups and downs, apparently it seems that everything is going wrong, then suddenly it restarts better and stronger than ever. - Franco Battiato, Sicily 2010

 

This show is for you, Maestro! With Gratitude, Admiration and Love, Kean

 

The “Travelling in a Joyful State of Grace” collection wants to be a tribute to Franco Battiato, a man, a musician, an artist and a thinker that deeply influenced the vision and the life of Kean Etro. The two met in 1985 when Kean, still very young, was not involved yet in the ETRO business and that year created for the brand the stage set for Franco Battiato’s “Mondi Lontanissimi” tour.

 

A metaphysical trip. Beyond time and space.

 

For Spring Summer 2022, ETRO men’s creative director Kean Etro explores one of the most iconic signatures of the brand, its nomadic spirit.

 

Travelling also becomes a state of the mind and of the heart. Meditation brings to unexplored territories. In a joyful state of grace.

 

In the footsteps of Bruce Chatwin and of Dame Agatha Christie, ETRO’s nomadic journey tinges with reminiscences of archeological explorations in sun-drenched lands, where reality and dream merge.

 

To the tone of Franco Battiato’s masterpiece ‘L’Era del Cinghiale Bianco’, ETRO’s soul travelers take the catwalk, - set in the surreal, suspended atmosphere of the Scalo Farini area in Milan, where nature unexpectedly makes its way through the concrete, - wearing languid, slightly sensual styles, designed to feel good.

 

Nothing is as it seems. The sunrise on a citrus grove inspires the sorbet and vitamin colors, while the darker tones with silver accents echo a fascinating dusk. Everything starts where it ends.

 

More sporty pieces layered on kaftans are crafted from silk cadi and the classic tennis knitted vests this time feature silk georgette inserts for a new free-spirited and meaningful effortless approach.

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