Following the debut of the first Etro Home Interiors and Etro Home Collection designed by creative director Marco De Vincenzo during Milan Design Week 2023, Etro opened a new pop up at Rinascente in Milan.

From October 10th through December, on the sixth floor of a quintessential and significant Italian retailer in the city center, Etro opens the first pop up dedicated to the home collection; the space hosts a selection of the new Etro Home Interiors and Etro Home Collection with a Holiday theme. Objects and textile creations tell De Vincenzo’s reinterpretation of the Etro home’s collections. Also available at the pop up will be the Dahlia armchair in a Pluma floral fabric which was unveiled at Salone to great feedback from media and buyers alike.