Etro opens its first monobrand boutique in Monte Carlo, at the Metropole Shopping Monte Carlo, plus a new shop in shop at Rinascente in Milan and a new corner on Harrods’ first floor.

The new spaces feature a combination of noble materials and innovative textures for a subtle visual contrast inspired by the brand’s codes. Walnut wood and champagne-finished metal meet in a harmonious sequence of artisanal furnishings and complements that are entirely made in Italy, including the bespoke woven carpet in agave and metal. Resin, concrete and tailored lighting solutions blend heritage and modernity while the Paisley-patterned wallpaper and the soft upholstered seats play with a palette of lively and natural colors. 

The new boutique in Monte Carlo will host the Etro Women and Men’s ready-to-wear collections, while the curated selections for Rinascente and Harrods will exclusively feature women’s.

The new locations in Monte Carlo and Milan were designed in collaboration with the multidisciplinary design studio Thirtyone.