Etro opens its first boutique in Cannes, at 32 Rue de Commandant André, in the heart of one of the most sought-after destinations on the Côte d’Azur.

 Framed by 5 shop windows on the street, the new location will host the Etro Women’s ready-to-wear and accessory collections.

The interiors feature a combination of noble materials and innovative textures for a subtly refined visual contrast. Walnut wood and champagne-finished metal meet in a harmonious sequence of artisanal furnishings and complements that are entirely made in Italy, including the bespoke woven carpet in agave and metal.

Resin, concrete and tailored lighting solutions blend heritage and modernity while the wallpaper with Paisley motifs and the soft upholstery of the seats play with a palette of lively and natural colors.

The new Etro boutique in Cannes has been designed in collaboration with multidisciplinary design studio Thirty-one.