ELISABETTA FRANCHI OPENS IN BRUSSELS
Elisabetta Franchi sets foot in Belgium with the opening of a new Flagship Store in Brussels.
As the seat of most European institutions, the city is considered the de factocapital of the European Union, and with that status represents an important development for the positioning of the brand there. The boutique is located on Boulevard de Waterloo, a major luxury shopping destination, in a retail space on a street known for its prestige and visibility. Laid out on two floors, the boutique encompasses a total of 210 sq. m, allowing visitors a fully immersive experience into the world of Elisabetta Franchi. Furnishings featuring soft lines and warm colours welcome guests into a feminine and sophisticated ambience that is the hallmark of the Maison. Despite the difficult economic period as a result of Covid-19, Elisabetta Franchi makes headway into the Benelux region in confirmation of the incessant growth of the brand on both Wholesale and Retail channels.