This season, EDWIN embarks on an inspired return to its origins—the enduring allure of denim that defines the brand. With an unwavering focus on authenticity, the collection serves as a powerful testament to the very core of the brand, with denim commanding the spotlight.

EDWIN’s visionary approach breathes life into familiar concepts, elevating them to new heights, and unveiling the essence of their creative process.

At the heart of EDWIN’s brand philosophy lies a profound reverence for the unmatched quality and ethereal beauty of materials. Meticulous fabric selection stands as a testament to the brand’s unwavering dedication to craftsmanship and exacting attention to detailInfused with the laid-back ambience of the California Riviera, the Spring/Summer 2024 collection effortlessly captures the essence of sun-soaked days and carefree beach adventures.

Rooted in the serene coastal backdrop, the collection emanates an aura of untroubled ease and unhurried relaxation—a testament to the brand’s harmonious blend of style and leisure.

The first drop of Spring/Summer 2024 has now arrived in EDWIN Stores, selected European retailers and online with more to follow in the coming weeks.