PUMA and Dua Lipa unveil the new “Forever.Classic.” lookbook, styled with a hand-picked range of pieces from the PUMA archive. Over its 75-year history, PUMA has built a design oeuvre of footwear and apparel that have helped shape the face of sports and culture, and many of these artifacts are contained within PUMA’s archive.

Created in collaboration with PUMA ambassador Dua Lipa as well as stylist Lorenzo Posocco, this new editorial showcases four timeless and classic looks, crowned with archival pieces selected by the English-born singer and songwriter herself.

A foundational article from the archive, as well as a street style icon, Dua Lipa wears the storied PUMA Suede, an undisputed icon of sport and style. The “Classics” editorial also showcases PUMA’s new, ‘90s skate-inspired 180 sneaker, a chunky, retro silhouette that makes an appearance in two clean color schemes.

Remixed by each new generation that wears and loves them, these classics include vintage PUMA items like a faithfully worn, distressed leather jacket, a playful logo T-shirt, a windbreaker, and a track jacket from PUMA’s 1999 Pure Sports apparel line.

An expression of Dua Lipa’s own unique and personal style, the editorial’s up close and personal setting sees the artist kicking her feet up, and showcasing her favorite PUMA pieces in an intimate environment.

PUMA’s range of classic footwear and apparel is available on PUMA.com, PUMA Stores, and retailers worldwide.

Published by Asia Lanzi

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