YSL Beauty has now appointed Dua Lipa as Global Brand Ambassador. As a trailblazing icon in her generation, Dua Lipa continues to embody bold self-expression of femininity and freedom and together with YSL Beauty will break the boundaries of beauty.

“For me, fragrances and makeup are another form of self-expression, a way to explore my playfulness, my creativity, and my individuality. I am thrilled to be on this journey as part of the YSL Beauty family.”

Dua Lipa

This is Dua Lipa’s first time starring in a YSL Beauty makeup campaign with the launch of the new YSL LOVESHINE Lips collection. Superstar Dua Lipa shines both on stage and off, the perfect woman to lead the new generation of makeup consumers in 2024, beginning with a campaign featuring the ground-breaking lip gloss stick and viral sensation, Candy Glaze. Building upon YSL Beauty’s lip virality, the launch of YSL LOVESHINE, a new hero franchise, will drive lip lust all year long in three formulas – including Candy Glaze but also the highly anticipated new YSL Loveshine Wet Shine Lipstick and even more new ways to shine later this year.

“Dua Lipa brings an electrifying energy to our brand, inspiring women to not just wear makeup, but to make a statement about who they are and what they stand for. Her influence is a celebration of individuality, a statement of empowerment, encouraging everyone to embrace their unique beauty with confidence.”

Stephan Bezy, International General Manager YSL Beauty

YSL is all about making a statement, with this new partnership the new makeup statement emphasizes on shine and a bold expression fueled by self-love, precisely complimented by Dua Lipa’s presence. As M. Saint Laurent believed: shine accompanies gestures, magnifying luminosity to bring out the shadows.