DSQUARED2’S NEWEST CAMPAIGN IS A FLUID VISUAL ANALOGE THAT QUESTIONS BINARY OPPOSITES

Alone, together: Dsquared2 explores companionship, independence and fluidity with its latest campaign for Spring 2023.

For the campaign, the brand reunites with creative director Giovanni Bianco and director Mario Sorrenti, frequent collaborators who continue to bring the Dsquared2 vision to bold and colorful life.

Pairing vibrant color portraits of lone figures side-by-side with intimate black-and-white photographs of couples, the imagery unfolds as a fluid visual dialogue that questions binary opposites. Captured against jewel-tone backdrops, the color photographs emphasize the bright spirit of the collection, which looks to 70s surf movements, beachside bohemianism, and retro pop-culture optimism for its inspiration. Taking in with a vivid chromatic eye the styling that layers together the graphic boldness of vintage sportswear, earthy craft, and sparkling, iridescent elegance, these portraits cast their eclectic and youthful protagonists as liberated, boundary-defying style icons.

You can shop the collection in the DSQUARED2 store in the P.C. Hooftstraat in Amsterdam and on the website.