Best known for her baby doll eyes, curves, and languid walk, Betty Boop is the original animated sass symbol. Her iconic, fun femininity was featured in over 100 cartoons after debuting in the classic Fleischer Studios cartoon Dizzy Dishes in 1930. For next summer 2024, she is pairing with Dsquared2 to appear on a special collection of pieces for men and women.

Dsquared2 envisions Betty Boop as a super heroine, wearing a red cape and flying through a cityscape, admiring creative directors and founders of the brand, Dean and Dan Caten. Her image is an original printed cartoon storyline, which is either on soft, washed cotton applied as patchwork on denim together with co-branded logos or printed directly on jersey or accessories.

Men’s denim jackets and jeans in a light blue wash are embellished with rectangular, sometimes overlapping Betty Boop patchwork prints on the front and back. The jean jacket also combines the Dsquared2 and Betty Boop logos. A black hoodie features a Betty Boop patch on the front and sleeves, and a white, cotton men’s T-shirt has Betty Boop and a DSQ2 red logo. The women’s line-up includes a printed cotton T-shirt, black hoodie with patchwork prints and two different jean fits in light blue washes—one looser and curved, the other a regular straight leg Jennifer fit with patchwork on the front and back, as well as a fitted, light blue wash denim jacket.

Betty Boop in her custom Dsquared2 design appears on accessories including baseball caps and a denim bucket hat. High rise cotton sneakers with thick white soles reveal the combined logos on the tongue, and Betty Boop character on the sides with DSQ2 logo.

The Spring Summer 2024 capsule collection will launch in December 2023.