It’s more than just a film. This particular story deeply resonated with founders Maxime and Dany, as “Iron Mike” embodies both the spirit of Drôle de Monsieur and the values of Not from Paris Madame.

Of course, Mike Tyson isn’t from Paris, but neither is he really from New York: born in Brownsville, having grown up in NYC’s darkest neighborhoods, he made his own way with sound and fury, building a narrative that has nothing to do with the usual Big Apple success stories.

Mike Tyson is also a man of unique style: he brings together a certain streetwise attitude — the natural result of his upbringing — and an innate sense of this very specific 90’s urban elegance, both coexisting in perfect alchemy. He’s a trendsetter who’s lived many lives, like his kindred spirit Tupac.

His one-of-a-kind character was the starting point of the whole project. The aim was to pay homage to the career and personality of one the most iconic figures in the history of sport.

By coming up with this film celebrating willpower and determination, two values that are close to the heart of its founders, Drôle de Monsieur finds a new face and new resonance for its signature motto.

Self taught, founders Dany & Maxime developed the brand and their business from Dijon, France, quite an unusual place for fashion. From this stems the catch phrase “Not from Paris Madame”, to express that optimism, energy and attention will come back to you no matter where you’re from, no matter what. This motto is also to highlight that ambition, talent and love for craft is not only reserved to capital cities.

Talent, everywhere.

Today, the brand has decided to team up with multiple inspiring artists around the world, who have built their art and world far away from the big city life.

Drôle de Monsieur will meet these artists, their true inspirations and influences by creating strong and supportive relationships with them.

Talent comes from everywhere and “Not from Paris Madame” will be the window for this.