Acqua di Parma and La DoubleJ together to have a real Italian holiday experience in Forte dei Marmi, at the Bocelli family’s elegant Alpemare Beach Resort.

For the firrst time, the Fashion House symbolising Italian style and the brand created by JJ Martin, who celebrates love for sunny Italy in all of her creations, are dressing up an entire beachfront with the new Blu Mediterraneo by La DoubleJ capsule Collection. The radiant fragrances and vibrant colours of the collection make the most of an exceptional setting. In the charming locality of Forte dei Marmi, the historic Alpemare Beach Resort has hosted artists, poets, and actors from all over Europe since the last century. Today, Alpemare belongs to the Bocelli family, who have been able to preserve its legendary appeal, transforming it into a contemporary oasis of nature, art and relaxation. The wonderful view of the Apuan Alps and the Mediterranean scents of the pine forest on one of the most evocative stretches of the Forte dei Marmi beachfront, together with contemporary works of art set out in various spaces, make Alpemare a veritable jewel of beauty and well-being. Andrea Bocelli himself, the great tenor and Italian singer who is famous throughout the world, often treats himself to relaxing breaks and even performs here.

“The quest for beauty is an art also to be drawn upon when on holiday, at the height of seaside relaxation. Our family is therefore particularly pleased to inaugurate such a new and brilliant union”, Veronica Berti Bocelli declared. She also emphasised that “through the synergies put in place by Acqua di Parma and La DoubleJ, the Alpemare Beach Resort expresses in a better way its own vocation to provide guests with an all-encompassing creative experience, for the mind and for the senses… A welcoming place like a house on the beachfront, which transmits vital energy, inspiration, fascination”.

A perfect place for the joyful spirit of Blu Mediterraneo by La DoubleJ to have an authentic Italian summer experience, combining the pure, bright style of Acqua di Parma with La DoubleJ’s maximalist, exuberant and sophisticated prints. The elegant tents that welcome guests on the Alpemare beachfront are even more radiant, with beach towels and cushions from the capsule Collection. The Confetti Blu print, designed by La DoubleJ in blue and yellow tones, creates a bright Mediterranean atmosphere for an unforgettable summer. In all relaxation areas and collective spaces, from Alpemare’s garden to its exclusive restaurant, Arancia di Capri candles give off the light and effervescent scent of one of the most popular Blu Mediterraneo fragrances. The cabins, maintained by Alpemare in their original form, come complete with Arancia di Capri amenities from the Acqua di Parma hotel line, in special recycled plastic (rPET) produced in Italy and deriving from recovered PET plastic bottles, and with products from the Acqua di Parma by

La DoubleJ collection, such as Shower Mousse and Body Lotion, for a real beauty ritual. Products individually researched down to the last detail, that express the shared passion of Acqua di Parma and La DoubleJ for craft traditions and the most prized Italian ingredients. Thus, formulas for the body and accessories make up the summertime kit of desires and enhance Alpemare’s re ned harmony for a truly Italian holiday.

“We are very happy to customise, for the rst time and together with La DoubleJ, an entire beach, and to do so in one of Italy’s most charming places, namely the Alpemare Beach Resort at Forte dei Marmi. It is also an exciting initiative because we share a deep passion for the art of Italian living with our partners. Since its origins, Acqua di Parma has represented the purest Italian style, and is committed to preserving and cultivating Italian art, culture and nature. JJ Martin, with whom we created the new Blu Mediterraneo by La DoubleJ capsule Collection, has always been in love with Italy, and she knows how to express its sunny spirit in all of her creations. The Bocelli family has created a real oasis of elegance where art and nature meet in unique harmony, an original and contemporary example of good Italian living”, says Laura Burdese, President and CEO of Acqua di Parma.