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22 October

DR. MARTENS X MEDICOM TOY

 

It’s the 60th anniversary of the 1460 boot. And to celebrate, they’ve partnered with 12 world-renowned brands, labels and creatives on a series of one-off collaborations. And number ten goes beyond our original boot. Their collection with MEDICOM TOY includes six bespoke BE@RBRICK— inspired by each decade of Dr. Martens — as well as a one-of-a-kind 1460 boot rework.

 

 

Known for their collectable BE@RBRICKS, Japanese cult favourite MEDICOM TOY uses these canvases to channel modern creative expression. They’ve near enough taken over the fashion world. And now they’re taking over our original boot. MEDICOM TOY collaborations can span art, design and modern subcultures. For this collection, we’re shining the spotlight on all three — as we look back on DM’s six-decade heritage.

 

 

‘THEIR FANS SHARE COMMON GROUND. BOTH COLLECTORS AND WEARERS RECOGNISE AUTHENTICITY.’

 

 

Their limited edition 1460 boot is not just a one-off. It’s a first. Co-designed by the creators of the MEDICOM TOY label, it’s one of their only non-figurine collaborations. And they’ve made a hell of an impression. A completely debossed upper and ‘@’ stamp on the side is both subtle — yet instantly recognisable to MEDICOM TOY heads. Nodding to the brand’s signature BE@RBRICKS, the boot has been crafted with a fleece lining and fluffy laces — included in both red and blue. Their instantly recognisable logo is stamped on a branded debossed upper — framed by our standout DNA.

 

Along with their boot, they’ve also created six bespoke BE@RBRICKS* — taking cues from our wearers in each decade. Kicking off with our 60s BE@RBRICK. Where DM’s began, it’s complete with a buzzcut and ska music on loop. The 70s BE@RBRICK is no-nonsense punk — loud, brash and ready to challenge the norm. The 80sgoth BE@RBRICK is all leather, lace and fishnets, while the 90s flannel, Docs and an unwashed attitude canonly be grunge BE@RBRICK. The vibrant Kawaii movement inspires the colourful 00s BE@RBRICK. And the 10s BE@RBRICK likes plaid, sports a beard, and knew about your favourite band way before you did. Together, they’re a tribute to the alternative subcultures that have made us the brand we are today.

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