DR. MARTENS PARTNERS UP WITH ADE
Dr. Martens partners up with ADE for the first time, honouring the subculture of electronic music. The iconic footwear brand has many surprises for festivalgoers in store, including a carefully curated line-up of DJs at ADE’s free closing event The Hangover, and other activities you shouldn’t miss if you’re a fan of DM’s.
The official collaboration between Dr. Martens and ADE is an tribute to the subculture of electronic music.
The annual event is the breeding ground for electronic music and its industry. From up coming talent to the biggest artists in the business. ADE attracts a total of more than 1,000 events at nearly 200 venues in its multidisciplinary program; for five days and nights, the city of Amsterdam breathes electronic music. Through this way Dr. Martens invites you to enjoy ADE.
Dr. Martens means rebellious self-expression. DMs have become a symbol of empowerment and authenticity. The boots and shoes have been adopted by diverse individuals, musicians, youth cultures and tribes. From punk to electronic music and countless genres in between.
Now, ADE and the iconic shoe brand are coming together, bringing many surprises, including a carefully curated lineup of up-and-coming DJ talent during ADE’s free closing event, The Hangover.
During the ADE Hangover event, Dr. Martens invites you to the Dr. Martens Boot Room to end the week and enjoy up-and-coming talent consisting of Jennifer Loveless, Bastienne, Mella Dee, Intercity 106 (live) and more. In addition to that, there is a free boot cleaning and customization service.
In addition to The Hangover on Sunday, Dr. Martens is hosting an in-store event at their Nine Streets store on Thursday. Many artists and creatives stop by to kick off their ADE week here and connect with each other. Jan van Kampen and II Faces jump behind the turntable. Drinks will be reserved from Jim Beam and Brewdog. The in-store event is a closed event or on RSVP basis only.
Don’t miss anything and stay up to date on what DM’s is doing during ADE by following them on Instagram here.
12:00 – 14:00 Coco Coquelicot
14:00 – 16:00 Jennifer Loveless
16:00 – 17:30 Gabrielle Kwarteng
17:30 – 18:30 Intercity 106 (live)
18:30 – 20:00 Mella Dee
20:00 – 21:30 Bastienne
21:30 – 23:00 Estella Boersma