DR. MARTENS & GANNI JOINS FORCES FOR THEIR VERY FIRST COLLABORATION — CELEBRATING 10 YEARS OF THE JADON BOOT
A collision of everyday rebellion and everyday cool. The new Dr. Martens x GANNI release is a fresh take on a cult classic boot, dropping on December 1st.
The collaboration was shot by British photographer Grant James-Thomas and features French musician and producer, Oklou.
Copenhagen-based GANNI stormed onto the fashion scene in 2000 as one of the city’s most dynamic outputs. Fueled by playfulness, positivity, and an ambition to be progressive, it quickly made a name for itself as an innovator in design — a local hero turned global movement. GANNI’s wearers embody the same energy: vibrant, individual, and confident.
“We love that GANNI’s bold, progressive vibe aligns perfectly with our mood at Dr. Martens – and that’s what makes product design and partnership planning fun: when two partners’ synergies can integrate seamlessly. Together, we’ve crafted a product that represents both of our brands — a fusion of GANNI and Dr. Martens DNA aiming to finish 2023 on a high. And what better way than by celebrating 10 years of our iconic Jadon boot, the platform that started it all!”— Darren Mckoy, Creative Director, Dr. Martens
Known for its exploration of next-gen fabrics and their innovations platform Fabrics of the Future, GANNI isn’t afraid to break boundaries. This instinctual impulse to do things differently is where the brands collide. Instead of convention: a need for fluidity. In place of outdated labels: freedom of expression.
“Dr. Martens takes me back to my teen years in the 90s, my forever favourite era. It’s such a legacy brand, and their boots have transcended generations, becoming symbols of subculture, self-expression, and individuality. Being able to collaborate with them on their Jadon boot is such an honour. We wanted to pay tribute to the music scene, which has served as a massive inspiration for me and always felt like a place for connection.”— Ditte Reffstrup, Creative Director, GANNI
For the release, GANNI puts its distinctive stamp on the Jadon boot — incorporating its signature butterfly logo and dual branding. The boot is remastered in a blend of recycled materials: combining recycled polyester with leather-free materials. Classic Dr. Martens yellow welt stitching is mirrored with yellow accents around the laces.
Easy to wear but with a bold edge. As confident as the people who wear them. The collaboration celebrates kicking back against conformity and doing things your own way.
The Dr. Martens x GANNI collaboration lands on December 1st, 2023, on ganni.com and drmartens.com, as well as selected global stores.
PRICING: GBP 249 / EUR 285 / USD 305 / DKK 2150 and will be available in sizes EU 36 – 48