DOUBLE DUTCH. THE HOXTON, LLOYD AMSTERDAM OPENS ITS DOORS IN AUGUST 2023
On August 21, The Hoxton will open its second hotel in the Dutch capital, located in the heart of the Oostelijke Eilanden. This neighborhood is home to a relaxed and local community drawn to vast green nature areas, water views, and a vibrant art scene.
The 136-room hotel will occupy a building that was constructed in 1921 by the Royal Dutch Lloyd Shipping Company. The design of the new Hoxton pays homage to the building’s rich history while embracing the vibrant and youthful energy that characterizes Amsterdam-Oost. The lobby, centered around a cozy living room vibe, will welcome locals to their new hangout spot, which will also house the Breman Brasserie restaurant, the new cocktail bar concept Barbue, and The Apartment, The Hoxton’s hybrid event and meeting space. The sun-soaked south-facing terrace, serving as the ultimate summer hang-out spot, completes the picture for Lloyd’s next chapter in Hox-style.
Just like the interior of The Hoxton Amsterdam on the Herengracht, Aime Studios from Ennismore has collaborated once again with local design agency Nicemakers to create an aesthetic that pays tribute to the building’s history while capturing the creative spirit of the Oostelijke Eilanden. The architectural heritage of the 1920s building has been embraced and elevated, with elements such as stained glass windows, wooden panels, and original tiles inspired by the brick expressionist movement, enhanced by bold shades and oversized graphic patterns. Vintage furniture from Northern Europe and striking lighting fixtures, such as the seven spectacular glass chandeliers in Breman Brasserie, evoke the glamour of the iconic building’s Art Deco style. In contrast to these historical elements, the nearby gallery Bisou curates the hotel’s entire permanent art collection. This collection will feature emerging local talent combined with established and rediscovered artists, displayed throughout all public areas and rooms of the hotel.
The bold design concept continues in the interiors of the 136 bedrooms. Playful references to Lloyd’s shipping connections are combined with warm colors such as coral, red, and ochre, contrasting with cool blue tones and grays. The unique layout of the building has resulted in a range of special room concepts, including the Tower Room with its charming spiral staircase, water views, and the split-level Studio Mezzanine. All Hoxton favorites, including the room types: Cosy, Roomy, and Biggy, are represented. New additions are the Biggy Double Up rooms for four people with two king-size beds, perfect for a family or friends’ stay, and the Biggy Bunk Up rooms that feature a double bed and a bunk bed with a curtain divider, reminiscent of nautical sleeping quarters.
The Hoxton introduces two new concepts to the neighborhood: Breman Brasserie, a cozy place inspired by European and South American cuisine from around the turn of the century, named after the building’s original architect, and a standalone cocktail bar – Barbue. Inspired by iconic and timeless brasserie culture, Breman Brasserie offers a classic European all-day menu combined with the bold flavors of South America, and an ambiance that invites you for a cup of coffee and cake, a leisurely lunch that stretches into the late afternoon, or a lively dinner that ends with tequila shots and a cozy sing-along on the way home. Barbue is housed in the building’s original ticket office, a bar inspired by the golden age of Argentina, featuring expertly crafted cocktails that put a twist on classics, produced with seasonal and sustainable ingredients.
The Eastern Harbor Area is loved by both local residents and curious travelers because of its relaxed atmosphere and boutique shopping streets. These streets, such as Javastraat and Czaar Peterstraat, are rich in independent galleries, cafes, and bars. The area offers a striking contrast to Amsterdam’s characteristic canal house aesthetics, as the waterfront of the Eastern Harbor Area is dotted with contemporary glass and steel buildings. The hotel is conveniently located to explore the entire city, just a quick 10-minute bike ride or tram ride to Central Station and 15 minutes away from its sister hotel on the Herengracht.