DIOR’S CAROUSEL OF DREAMS AT SAKS
As the end-of-year festivities approach, the House of Dior has partnered with Saks to create Dior’s Carousel of Dreams at Saks, a spectacular mise-en-scene magnifying the façade and window displays of the iconic Saks Fifth Avenue New York flagship. This exciting collaboration is a tribute to the bonds forged between Dior and New York for over 70 years.
As early as 1947, Christian Dior had a profound admiration for the United States. A source of multiple inspirations that engendered – from his very first collection –, the New York model, which appeared to concentrate the contemporary spirit of “the city that never sleeps”. Of all the women of the world who adopted the New Look, it was the Americans who gave it the most resounding success. This story of friendship and passion(s) that continued to grow with each season is now enriched by a new chapter, totally unprecedented in its scope and creative momentum, imbued with the magic of dreams.
From November 20, 2023, to January 5, 2024, the façade of Saks Fifth Avenue New York will be adorned with a fabulous installation shining with Dior’s signature codes. The star, the clover, and the signs of the Zodiac – evoking the founding-couturier’s destiny and good luck charms – punctuate a giant wheel of fortune reinterpreting a motif designed by Pietro Ruffo for the Dior cruise 2024 line created by Maria Grazia Chiuri. This enchanting tableau, sublimated each evening by a dazzling light show, perpetuates the tradition of illuminations that transform the iconic Fifth Avenue building each holiday season.
From monumental magic to the art of the miniature and infinitely meticulous detail so dear to the House, a multitude of fascinating surprises and animated settings notably celebrate Christian Dior’s American odyssey. A marvelous experience – also to be enjoyed on Saks.com – combining the audacity, innovation, and heritage of Dior and Saks, united more than ever by their quest for excellence.
photography by PAUL VU &LUIS GUILLÉN