DIOR REOPENS ITS BOUTIQUE IN THE HEART OF AMSTERDAM
Dior is pleased to announce the reopening of its boutique on the prestigious P.C. Hooftstraat,epicenter of fashion and luxury.
Completely renovated in the spirit of Dutch tradition, the red brick façade of this exceptional showcase is adorned with the iconic cannage pattern. On the first floor, the Fall 2022 collection, through which Maria Grazia Chiuri reinvents her captivating dialogue between the history of Dior and the contemporary world, is presented in a sophisticated décor highlighted by soft shadesof white, beige, gold, and a delicate touch of pink.
In this refined atmosphere, shoes, accessories, and emblematic bags – such as the Saddle, the Lady Dior,and the Dior Book Tote embroidered with Pietro Ruffo’s D-Constellation and Dior Zodiac Fantastico motifs – are revealed alongside jewelry pieces by Victoire de Castellane.
As an additional surprise, creations imagined by Kim Jones, Artistic Director of Dior men’s collections, are presented in this exclusive space decorated in hypnotic shades of blue.
Combining modernity and the House’s timeless fundamentals – such as the Versailles parquet floor – the boutique is punctuated with designer furniture by the likes of Living Divani, Christophe Delcourt Collection, Gio Ponti, Fabrice Juan, Sicis, Paolo Castelli, Haymann Editions and Atelier Stefan Leo, all sublimated by the natural light filtering in from two large windows.
An invitation to (re)discover the different universes of Dior, where elegance, excellence and savoir-faireare celebrated.