Dior is unveiling an unprecedented campaign, signed Brigitte Lacombe, exalting the timeless allure of the Lady 95.22.

This new essential accessory is staged alongside exceptional women from the worlds of art, cinema, sports, literature, fashion and music.

In these spellbinding shots, actress Rosamund Pike carries the iconic black leather bag with its ruthenium-color finishes, including “D, I, O, R” charms that evoke the founding-couturier’s lucky charms.


With this object of desire, emblematic of Dior elegance, she embodies a plural femininity, at once sensitive and powerful. An ode to refinement and self-affirmation, promising an audacious and sophisticated silhouette.