DIOR PRESENTS ITS’ NEW POP-UP STORE IN ROTTERDAM
From May 7 to July 17, the Dior Fall 2022 collection will be celebrated at a pop-up store in the heart of Rotterdam’s de Bijenkorf department store. From the personal to the collective, from sports to couture, from the art of living to creativity, Maria Grazia Chiurihas articulated the line around a visual poetry that expresses fundamental values such as communion and sharing.
Reinterpreting the set design of the exclusive show presented in Seoul, this exceptional showcase presents the season’s ready-to-wear pieces in an irresistibly contemporary universe. Transformed into powerful symbols of sisterhood, must-have accessories such as the Dior Book Tote and Dior Camp bags are shown alongside Dior quake clogs, Diorevolution mules and D-Motion pumps in a singular setting where playfulness meets modernity.
Wooden architectural modules recalling the curves of a skateboard ramp create a space that is punctuated by the L’union fait la force motto, reinvented here as a heraldic motif. Extending this inspiration, a skate bowl offers visitors a fascinating show where skateboarders perform daring live tricks. An enchanting experience that will travel through Dior out posts, in a celebration of freedom and self-assertion, but also of the collective energy dear to Maria Grazia Chiuri. As a final surprise, the store’s windows will be dressed in Dior colors for the opening.