DIOR OPENS IT’S NEW BOUTIQUE IN AMSTERDAM

Dior is pleased to announce the inauguration of a new address in the heart of Amsterdam. Situated on Dam Square – the store is located in an emblematic building with a red brick façade that reflects the spirit of traditional Dutch architecture. The Maison’s different universes are revealed in a refined decor, featuring Dior references – from the Versailles parquet to the cannage, the graphic pattern of which is drawn on large panels.

On the first floor, the Dior cruise 2023 collection, in which Maria Grazia Chiuri pays homage to the virtuosity of Andalusian savoir-faire, is to be discovered in a sophisticated setting, highlighted by soft shades of white, beige, gold and a delicate touch of pink. An exquisite atmosphere, where accessories, shoes and iconic bags are presented – such as the Saddle, Lady Dior and Dior Book Tote, embroidered with the Jardin Botanique print or the Rêve d’Infini motif designed by Pietro Ruffo. On the third floor, the men’s wardrobe by Kim Jones is also featured in a space where mesmerizing tones of blue abound.

An ultimate surprise, the boutique is punctuated by pieces of designer furniture and also sculptural works of art by Tony Jouanneau, evoking a stroll through Monsieur Dior’s gardens.

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