DIOR Introduces Gris Dior: The Perfume that Reveals the Idols of a New Generation
Dior has gathered together a group of remarkable artists, who are the true multi- cultural idols of a new generation, guided by a spirit of diversity and authenticity.
Alone yet together, different yet linked by their audacity, iconic and yet so similar…
Dior has gathered together a group of remarkable artists, who are the true multicultural idols of a new generation, guided by a spirit of diversity and authenticity. The same way that a perfume reveals its accords, each of them draws inspiration from the scent of Gris Dior and discloses a facet of their character. Filmed by Bardia Zeinali, a leading director on the avant-garde fashion scene, and photographed by Mikael Jansson, a star of fashion images, their creative intensity and their strength shine through.
Dior encourages them to share what they dare to be, to do and to dream. Whether they act, dance, sing or create, they are all models of talent and audacity. Grey becomes their leitmotif and their carte blanche. Together they are remarkable, and with Gris Dior they enjoy a moment of total freedom.
photographer Mikael Jansson for Perfums Christian Dior