The iconic IT bag of this summer, DIESEL 1DR bares all out in a new campaign featuring sun, sea, and skin.
Lensed by Paul Kooiker and art directed by Chris Simmonds, under the creative direction of Glenn Martens, the campaign celebrates the 1DR bag as the only accessory needed for the summer: straightforward, sexy, confident, irreverent, easy, and fun but also genderless and versatile. An embodiment of DIESEL’s DNA, compressed into one unmissable accessory.

The 1DR bag was launched in Spring 2022, and it quickly became a must-have spotted all over the world resulting always sold out almost instantly since it was introduced.

New color variants are featured focused on both matte and mirror leather finishes, with an affixed silver nickel rounded “D” logo plate, available in several sizes from the classic crossbody bag to the mini one.

A pre-order portal online on for U.S. and Europe-based clients has been set. For sold-out items, pre-orders are being taken this summer, with shipment expected at the end of August.