The 2024 Diesel x Tom of Finland Foundation Pride collaboration is a multi-faceted project that includes a capsule collection, an emerging erotic artist competition and a series of global events, marking four decades of preserving and promoting the iconic legacy of Tom of Finland.

The celebration, supported by Diesel, kick off with the annual Tom of Finland Art and Culture Festival, held for the first time in Berlin’s legendary Halle am Berghain. The program of exhibitions and performances continued then in Fire Island, NY, other events will then occur during Helsinki Pride, an exhibition at Diesel art Gallery in Tokyo later in July, and to conclude in Los Angeles at Tom’s house later this year.

The 2024 Diesel x Tom of Finland Foundation Pride capsule collection amplifies the message of freedom of expression, sexuality and individualism that has always been a key pillar for Diesel. Specifically designed to celebrate the LGBTQIA+ community, the capsule features the work of artists including Stuart Sandford, Suzanne Shifflett, Tank, the Hun, Valentine, Henning von Berg and Tom of Finland. Applied as prints and patchworks on the capsule’s 24 pieces, the selected artwork reflects important voices from Tom of Finland Foundation’s four decades of preserving the work of queer artists, many of whom have faced discrimination and misrepresentation due to the nature of what they create.

Each garment is trimmed with a special canvas tape printed with a quotation from the artist. The capsule’s prints draw from a broad range of styles of erotic art, including the Hun’s homoerotic illustrations and comics that appeared in beefcake magazines in the 60s, and Tank’s color-saturated photo prints of American cowboys. Before Henning von Berg became known as a fine art photographer specializing in erotic scenes, such as American western nudes, he was an architect and civil engineer. Painter and tattoo artist Suzanne Shifflett specializes in depictions of gender non-conformity. Stuart Sandford contributed polaroids of gay men. There are drawings of bodies intertwined in an orgy by writer and artist Valentine, and Tom of Finland’s iconic gay bar scenes.

Designed for all genders and envisioned as a celebration of the gay and queer community’s indomitable sense of pride, the collection ranges from T-shirts to denim to jockstraps. It will be available for pre-order in Europe from June 6-11 before launching globally in late June on www.diesel.com and in Diesel boutiques.

Diesel’s collaboration with Tom of Finland Foundation shines a light on a long legacy of queer imagination and perseverance worldwide. Through its support to the the 2024 Pride series of events and exhibitions, running from May to November, Diesel acknowledges the profound social and cultural impact Tom’s Foundation has made, in providing an open, unique space of freedom and love for this community of artists.