DIESEL SS23 RUNWAY SHOW

The Diesel democracy: denim, utility, pop and play, debuting in front of an audience of nearly 5,000. Experimentation for everybody, energy that’s inclusive; this 21st century Diesel reboot has only just begun. It’s a show that breaks a Guinness World Record: at the heart of the runway is the world’s largest ever inflatable sculpture.

“I wanted to open Diesel up to the public, for people who may never have been to a fashion show before. They deserve a spectacle, so we’ve broken the record for the biggest inflatable sculpture in the world. It’s what I believe about the fashion and the state of mind – everybody can be part of Diesel,” says Glenn Martens, creative director of Diesel.